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Northland Tourism Marketing Made Easy 2018-2019 Prospectus

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Northland Tourism Marketing Made Easy 2018-2019 Prospectus Northland Tourism Marketing Made Easy 2018-2019 Prospectus Northland Inc Products Whangarei District Products Far North District Products Kia Ora and welcome to the 2018-2019 prospectus for the Northland tourism marketing products owned and endorsed by Northland Inc, Whangarei District Council and Far North District Council and brought to you by Big Fish. • Northland and Bay of Islands Visitor Guide • NorthlandNZ.com Featured Listings • Whangarei Visitor Guide • Whangarei Visitor Map • Bay of Islands Visitor Map • Whangarei i-SITEs Display Products • Far North i-SITEs Display Products CREATIVE | MARKETING | DIGITAL | MEDIA Big Fish Creative | PO Box 832, Whangarei | Phone: 09 430 3434 | www.bigfishcreative.co.nz CREATIVE | MARKETING | DIGITAL | MEDIA CREATIVE | MARKETING | DIGITAL | MEDIA VISITOR DECISION MAKING PROCESS It’s no surprise that today’s domestic and international visitors use $1.128b an ever expanding variety of sources to plan and book their holidays. is spent annually by Then, once they arrive in their chosen location, holidaymakers visitors to Northland (MBIE) are eager to discover all there is to see and do, then share their experiences with friends and family. $1.97m Northland guest nights in the year ending DREAM March 2018 (CAM) 76% of Northland’s visitor PLAN spend is domestic (MBIE) 1/3rd of all i-SITE users made a booking at an i-SITE (TNZ) BOOK TRADE MARKETING TRAVEL Each year, Northland Inc attends offshore trade training events in key international markets. To ensure travel sellers SHARE have a good understanding of Northland product, two valuable trade tools are available on the trade section of NorthlandNZ. com. If you would like further SO MANY CHOICES information please contact: With so many marketing choices available today, you’ll want to ensure [email protected] your valuable advertising dollar works hard for your business by • Northland Tourism Product investing in the range of official tourism marketing options owned and Directory (listings available endorsed by Northland Inc, Whangarei District Council and Far North at any time of the year) District Council. On this user-friendly rate card, Big Fish present a range of integrated tourism marketing tools developed to reach your • Northland Chinese target market at differing stages of their decision making process. Product Introduction Big Fish also offer a payment option to assist with spreading your (next availability 2019) investment across multiple months. Educate Dream Plan Book Travel Share NorthlandNZ.com Northland & BOI Visitor Guide Whangarei Visitor Guide i-SITEs and Information Centres Whangarei Visitor Map Bay of Island Visitor Map Northland Tourism Product Directory Chinese Product Introduction 2 Big Fish Creative | PO Box 832, Whangarei | Phone: 09 430 3434 | www.bigfishcreative.co.nz Northland’s Tourism Marketing Products Quick Look NORTHLAND & BAY OF NORTHLANDNZ.COM ISLANDS VISITOR GUIDE FEATURED LISTINGS Primary regional visitor resource for Northland. Featured listing on the region’s flagship Refers back to NorthlandNZ.com destination website, owned by Northland Inc. Print run: 90,000 Page views: 500,000 pa Distribution: All i-SITEs nationally, Auckland Featured listings are displayed first in all relevant i-SITEs - city & airport, Auckland accommodation, searches - accommodation, activity pages and by REGION VisitorPoint Northland Circuit, throughout REGION category, type or area Northland, online at NorthlandNZ.com and mailed Annual period from 1 October 2018 overseas from NorthlandNZ.com requests Cost: $200 When: November 2018 Cost: From $470 WHANGAREI VISITOR GUIDE WHANGAREI VISITOR MAP Key print marketing publication for Whangarei. Visitor focused routes, attractions & activites; Refers back to WhangareiNZ.com City and CBD Maps Print run: 45,000 Size: A2 Distribution: All i-SITEs nationally, Print run: 45,000 Auckland i-SITEs - city & airport, VisitorPoint Distribution: Whangarei District, Northland & Northland Circuit, Whangarei District, Whangarei i-SITEs & Information Centres, DISTRICT DISTRICT online at WhangareiNZ.com VisitorPoint Northland Circuit Published: October 2018 Published: December 2018 Cost: From $375 Cost: From $375 WHANGAREI i-SITE & THE HUB PAIHIA, KAITAIA AND INFORMATION CENTRE HOKIANGA i-SITES Display options at the two Whangarei Display options at the three Far North i-SITEs Information Centres Door count: 350,000 visitors annually Door count: 245,000 visitors annually Brochure display: $250 Brochure display: $260 Poster: $320 (Paihia) LOCAL Poster: $400 LOCAL Banner: $860 (Paihia) Video/DVD: $400 Video/DVD: $420 or $1,110 Slideshow: $100 Annual contract from 1 October 2018 Annual contract from 1 October 2018 Added Membership benefits Added Membership benefits BAY OF ISLANDS VISITOR MAP Attractions and iconic landmarks; maps of BOI NOTE: area, Paihia, Russell and Kerikeri For full information, Size: A2 rates and deadlines see the Print run: 45,000 individual product pages Distribution: Bay of Islands, All Northland i-SITEs, LOCAL VisitorPoint Northland Circuit Full Terms and Conditions and Published: December 2018 relevant specifications are Cost: From $375 shown from pages 13 to 19 of this PDF. * All prices excluding GST 3 Big Fish Creative | PO Box 832, Whangarei | Phone: 09 430 3434 | www.bigfishcreative.co.nz Northland and Bay of Islands Visitor Guide 2019 FOCUS: Overview of the Northland Region, themes, highlights and sub-areas FUNCTION: Increase number of visitors to the region DISTRIBUTION: New Zealand, Auckland, Northland, Online ADVERTISING RATES 1/16 Page $470 1/ 8 Page $750 19 ¼ Page $1,460 minutes ½ Page $2,600 Average time spent reading the Full Page $5,040 Guide online Back Cover $6,000 All prices exclusive of GST The official Northland Visitor Guide is the region’s number one printed promotional opportunity • Standard 1/16 and 1/ 8 Page advertisements are for tourism and related businesses. Its primary designed by Big Fish Creative in the template style function is to bring holidaymakers to and around at no extra cost Northland by showcasing the best of what the • All advertisements ¼ page or larger must be custom region has to offer. designed (POA) or supplied Print Ready It contains the essential information that visitor love when planning their journey – regional map with drive DEADLINES: times, culture and heritage, must do’s, walks, cycle Booking: 26 October 2018 trails, arts, coastlines and forests, Northland Journeys Content & images: 29 October 2018 highlights, annual events and captivating images. Plus sections for each area showcasing the region’s diversity – Print ready: 2 November 2018 Bay of Islands, Whangarei & Tutukaka Coast, Kauri Coast Distribution: December 2018 & Hokianga, Top of the North. See page 14 for content 90,000 guides are printed each year, and are available at: See page 12 for requirements, dimensions booking form • All Northland i-SITES and Information Centres and full terms & conditions • Bay of Islands Airport • Auckland Domestic and International Airports ADVERT SIZES DIAGRAM • Princes Wharf & SKYCITY i-SITEs and 240 outlets throughout Auckland • Via VisitorPoint to New Zealand travel agencies 1/4 page advert Available to all other i-SITES around New Zealand • Available to Tourism New Zealand offices worldwide Full page advert 1/2 page advert • Displayed on 50 VisitorPoint stands from Auckland to 1/8 page advert the Far North 1/16 page advert • Online at NorthlandNZ.com • Mailed overseas from NorthlandNZ.com requests 4 Big Fish Creative | PO Box 832, Whangarei | Phone: 09 430 3434 | www.bigfishcreative.co.nz NorthlandNZ.com Featured Listings 2018-2019 NorthlandNZ.com receives well over half a million page views per year Visitors to Northlandnz.com have increased by over 70% in the last 5 years 13% increase in direct traffic to NorthlandNZ.com in the last 12 months Over 480 tourism products are listed on NorthlandNZ.com FOCUS: It’s all about the Region as a destination FUNCTION: Provide full regional information and reasons to visit With a sleek new look and improved functionality, NorthlandNZ.com is the flagship destination website for the Northland region. FEATURED LISTINGS If you have a listing on NewZealand.com (Tourism For the annual fee of $200 you can upgrade to a New Zealand’s website), you will automatically receive Featured Listing which displays randomly at the a free listing on www.NorthlandNZ.com, which is top of all search results relevant to your product, owned by Northland Inc. All listing content appears on maximising the number of potential visitors NorthlandNZ.com via a data feed from NewZealand.com that see your business listing. You get all of the which means you only need to list once! It’s that easy. benefits of listing on NorthlandNZ.com PLUS the Analytics show that direct traffic to NorthlandNZ.com increased visibility of being among the first listings has increased by 13% in the last 12 months, which to appear. indicates the user entering a URL into their browser from Main Listing $200 a referral source like the Northland and Bay of Islands Additional Product $60 Visitor Guide. All prices exclusive of GST Free website listings include: Featured Listing rates are based on the contract year commencing 1 October 2018. However, listings can be • Email/website/phone number(s) started at any time of the year at a pro-rata rate. • Physical address • Summary/extended description • Pricing and opening hours IMPORTANT: • Social media profiles • If you have a current Featured Listing on NorthlandNZ.com, you will automatically
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