There’s a message in the bottle Aluminum is the sustainable solution for beverage packaging

Cans made from On average, recycled aluminum save aluminum cans 95% contain of the energy required 70% to make a new can recycled content; more than

A used aluminum can is recycled and back 3X on the shelf as a new compared to can in as few as plastic or glass 60 days Aluminum bottles

Plastic bottles take 1 million 400 sea birds and years or more to naturally decompose 100,000 Plastics marine mammals die annually from plastic 50% consumption of all plastic is used once and thrown away

Here’s how you can impact change in your part of the world

1. Carry your own refillable, resealable aluminum water bottle wherever you go. 2. When choosing a favorite drink, choose aluminum packaging. 3. Recycle your aluminum cans at recycling stations, knowing the infinitely recyclable metal can be 100% re-used.

For more information about Novelis’ infinitely recyclable aluminum, visit http://novelis.com/sustainability.

Sources: UN, Wall Street Journal, Forbes, ALMAG, Bevnet, Novelis Aluminum is the sustainable solution for beverage packaging

Plastic bottles rise in popularity Fifty years ago, the single-use plastic bottle was introduced as a lightweight and durable packaging solution primarily for beverages. The plastic bottle quickly became popular with consumers and manufacturers due to its resiliency and relatively low production and transportation costs. What was not accounted for was its long-term environmental impact at end of life.

Growing environmental concern In recent years, a groundswell of negative publicity and consumer backlash has emerged against disposable plastic products, particularly bottles. Images of bottles overflowing landfills and adversely impacting ecosystems have soured consumers and drawn the ire of environmental organizations and activists worldwide. As a result, many are calling for increased government and industry intervention to address the growing problem.

According to the Ocean Conservancy, a nonprofit environmental advocacy group, plastic drink bottles are the third most common type of waste item found on shorelines – behind cigarette butts and food wrappers.

Novelis’ role in making a difference As the plastics and beverage industries work to address the issue by investing in new recycling technologies and waste management infrastructure, there is also an opportunity to reinforce the benefits of infinitely recyclable aluminum and to promote it as the model of sustainable packaging for bottled water and other beverages.

As the world’s largest recycler of aluminum, Novelis has always been a champion of recycling and will continue working with all relevant stakeholders across companies, industries and governments, to increase recycling efforts and provide more sustainable packaging solutions to the beverage and can industries.

In fact, Novelis is already working with many of its customers to determine how to sustainably provide the capacity and resources required to meet their growing beverage can and bottle needs. In addition, we support recycling education programs and collection centers that will ease the burden on landfills and help boost the economy by providing thousands of jobs. The advantages of aluminum are clear and Novelis is committed to supporting our customers by leveraging the benefits of aluminum to help curb the plastics epidemic and shape a sustainable world together.