W Ild P Urbeck NIAV Isitor S Urvey R Eport 1

Wild Purbeck NIA Visitor Survey Report

Date: 27 July 2014 Version: FINAL Recommended Citation: Cruickshanks, K. & Floyd, L. (2014) Wild Purbeck NIA Visitor Survey Analysis Report. Footprint Ecology

Wild Purbeck NIA Visitor Survey Report

Summary

This report sets out the results of a visitor survey of the Wild Purbeck Nature Improvement Area focussing on three case study areas: Arne Peninsula, Greenlands and Wareham Forest. Survey approaches include interviews, counts of visitors and counts of parked cars.

Face to face interviews: Face to face interview work was carried out in two pulses (May/June and August/September) over 48 days, totalling 672 hours of survey time. Each of the 21 survey locations (7 in each case study area) was covered on a week day and a weekend day in term time and then again during the school holidays with 32 hours of survey time at each location. In total, 677 groups were interviewed, comprising 1539 people and 526 dogs, the equivalent of one dog to every 2.9 people. June and August were the busiest survey months with 80% of interviews conducted in these two months. The most interviews were collected in the Wareham Forest / Gore Heath area; 49.3% compared to 21.3% at Arne Peninsula and 29.4% at Greenlands area.

Counts of people: 3033 groups were recorded as either entering or leaving the survey points, comprising 5241 adults, 889 children, 2251 dogs and 1597 cyclists. These totals equate to 9 groups, 15.6 adults and 7 dogs per hour. The busiest site overall was the Sika Trail car park, with around 14% of all groups entering or leaving being recorded here. Sika Trail also had the highest percentage of dogs recorded overall, accounting for 18% of all dogs recorded entering or leaving. 25% of all cyclists were recorded on Ferry Road. The busiest area out of the three case studies is Wareham Forest with dog walking as the focus. Cycling is focussed around Greenlands and Arne Peninsula is a focal area for families.

Groups and dogs: Interviewed groups tended to be comprised of people within the age group 41-65 years. Singletons were most frequently interviewed (55% of all interviewed groups) and family groups accounted for 10% of groups. From the 677 groups interviewed across both survey periods, 53% had one or more dogs with them and in total 526 dogs were counted. The site with the highest proportion of dogs was Great Ovens, where 94% of interviewed groups had at least one dog with them and 71% of groups were recorded with dogs off the lead. Interviewed groups in the Wareham Forest area were the most likely to have dogs with them (76%) compared to the Greenlands area where only 18% of groups had dogs with them.

Types of visitor: The majority of visitors were travelling from home on a day trip (81%) and 15% were on holiday in the area. The most popular main activity was dog walking, accounting for 47% of all responses; walking was the second-most common response with 18% of responses. Dog walking was the single-most popular activity at 11 of the 21 sites. If the two categories for cycling (off and on road) are combined then cycling is the second most popular activity (23%). 3% cited wildlife watching as their main activity however a further 14% stated that it was an additional activity

Transport: Overall, the majority of visitors arrived by car or van (63%), with 18% arriving on foot or by bicycle. At Greenlands, 50% travelled by bicycle. Car was the most popular method of transport across the Arne Peninsula and Wareham Forest.

Home postcodes: Visitors originated from a wide range of locations although the majority of visitors are from the south coast with a spread via the M3 corridor to London and the Home Counties Overall, 82% of visitors whose home postcodes could be located provided postcodes from within Dorset. Dorset residents were interviewed the most at Great Ovens, Oak Hill and Stoborough New Road. Purbeck District residents were most often interviewed at Stoborough New Road and

Wild Purbeck NIA Visitor Survey Report

Tantinoby Farm. Overall Wareham Forest is the most locally used case study area with 91% of interviewee postcodes from within Dorset and 60% from within Purbeck District. Similarly, 59% of visitors to the Arne Peninsula originated from within Purbeck District. Greenlands has a low level of visitation from the Purbeck District (11%) but a high relative use by Dorset residents (mainly East Dorset and the conurbation). Half (50%) of visitors that travelled to the survey location by car/van lived within 8.2km of the site and 50% of those who walked lived within 0.7km. Three quarters of all visitors with dogs travel from within 10km of the survey location.

Visit duration: 42% of respondents had spent or intended to spend less than one hour in the area on the day of the interview. The majority of dog walkers spent less than one hour on site (69%). summer was the preferred time to visit the area, accounting for 31% of responses. Overall, dog walkers visit most often, with 32% stating they visit on a daily basis.

Motivation for visiting: The most commonly cited reason for choosing to visit a site specifically, rather than another local site, was that it was close to home, accounting for 24% of all responses. Closeness to home and scenery were the most popular reasons given for all sites within Wareham Forest. Within the Arne Peninsula area, Stoborough New road and Sunnyside were selected for closeness to home whereas other sites such as Arne and Soldiers road were visited for enjoyment of scenery. Within the Greenlands Area, marked trails were a popular reason but a number of respondents gave specific reasons under ‘other’. Scenery was the most important reason for visiting for non cycling family groups and small groups of adult cyclists whilst family cyclists were visiting the site mainly for the suitability for cycling. Closeness to home and a choice of routes was the most popular reason stated for larger groups of adult cyclists and also dog walkers.

Routes: The shortest routes were recorded for dog walking and wildlife watching with 50% of visitors walking 2.4km and 3.3km respectively whilst undertaking these activities. Cyclists reported the longest routes with a maximum of 44.8km for on road cycling and 41.7km for off road. The longest routes for activities such as walking and cycling are recorded at Greenlands. The longest dog walking routes are recorded in Wareham Forest. Using route data we can map ‘visitor intensity’ and identify the busiest areas as around Ferry road and the start of the Greenlands Track, Studland Village, Sharford Bridge and the Sika trail Car Park. When considering numbers of routes other locations are added to this list including Tantinoby Farm and Lawsons Clump in Wareham Forest.

Driving transects: In total, 33 driving transects were completed; each including 70 locations in three circuits. Across all transects, 3685 vehicles were counted in total. The highest overall count was carried out in July during a midday transect; 484 vehicles were counted.

Wild Purbeck NIA Visitor Survey Report

Contents

Summary 3

Contents 5

Acknowledgements 6

1. Introduction 7

Overview ...... 7

Aims and structure ...... 7 2. Objective 1: Visitor Survey Methods 9

3. Face to face visitor survey results 17

Overview ...... 17

Face to face visitor work summary ...... 17

Tally data summary ...... 20

Group size, composition and dogs...... 27

Visitor type ...... 30

Activities ...... 31

Visitor type by activity ...... 32

Mode of transport to reach site ...... 36

Home postcodes and distance travelled ...... 39

Visitor origins ...... 39

Visitor origins according to deprivation...... 40

Distance from home postcode to survey point ...... 41

Distance travelled and main activity ...... 47

Distance travelled and mode of transport ...... 47

Distance travelled and dog ownership ...... 48

Duration of visit ...... 53

Temporal visitation ...... 55

Frequency of visit ...... 61

Motivations for visit ...... 65

User grouping and reasons for visit ...... 71

Wild Purbeck NIA Visitor Survey Report

Other locations visited ...... 71

Routes ...... 76

Route length, survey period and location ...... 76

Route length and activities ...... 77

Factors influencing routes ...... 79

Routes: spatial distribution of people ...... 85

Information used to plan visit...... 88

Locations of holiday accommodation for tourists ...... 88 4. Car park transect count results 90

5. Case study area profiles 95

Overview ...... 95

Wareham Forest ...... 95

Arne Peninsula ...... 95

Greenlands ...... 95 6. Conclusions 98

Appendix 1 100

Appendix 2 103

Acknowledgements

This project is part of the Wild Purbeck Nature Improvement Area, supported by Government through Defra, DCLG, EA, FC and NE. The project is led by the Dorset Area of Outstanding Natural Beauty (AONB) Partnership, hosted by Dorset County Council. The report was commissioned by the National Trust on behalf of the Wild Purbeck NIA partnership. Julie Turner (Dorset AONB) and Alison Turnock (Purbeck District Council) have been the main point of contact with support from David Hodd (David Hodd Associates) and we are grateful for their input throughout the work. Our thanks also to Paul Bradley (National Trust), Laurie Clark (National Trust), Rob Farrington (RSPB), Dante Munns(RSPB), Andrew Norris (Forestry Commission) and Mark Warn (Forestry Commission). We are also grateful to David Hodd for providing car park transect count data and additional visitor data via the National Trust. Survey work was conducted by Rob Farrington and RSPB volunteers (Sophie Harrison, Drew Lyness, Rebecca Oswin, Amber Phoenix, Adam Scott) and contracted staff including James Evans, David Hodd, Brittany Maxted, Pete Meadows, Ali Quinney, Sarah Reynolds, Jennifer Russell and Chris Sadler. We also extend our thanks to those landowners and site managers who allowed access for the survey to take place. We are also grateful to all those who gave their time to be interviewed and provided the information that underpins this report.

Wild Purbeck NIA Visitor Survey Report

1. Introduction

Overview 1.1 This report sets out the results of a visitor survey of the Wild Purbeck Nature Improvement Area focussing on three case study areas: Arne Peninsula, Greenlands and Wareham Forest (Map 1). The three case study areas are focal points for visitors to the area (local and non residents) but do not describe visitor patterns to the whole NIA area. These areas present opportunities for partnership working in visitor management and conservation projects.

1.2 The results presented in this report are designed to inform the visitor management strategy for the Wild Purbeck NIA area.

Aims and structure 1.3 The aim of this report is to analyse data collected in the first part of this project to provide information on how visitors are using the sites surveyed. This information will inform the recommendations put forward in a visitor management strategy.

1.4 The analysis includes a summary of visitor numbers and an overview of the data including demographic profile. Our approach to visitor analyses involves (i) summarising the headline information, (ii) summarising a number of variables by survey location ‘site profiles’ (iii) summarising a number of variables by activity. This provides a logical ‘walk through’ of the data. The report then focuses on the specific questions outlined by the partnership to inform ‘case study area profiles’.

Wild Purbeck NIA Visitor Survey Report

2. Objective 1: Visitor Survey Methods

Overview

2.1 The visitor survey comprises of three methods to capture information about visitor numbers (tally counts) and visit information (face to face interviews) at survey locations and further information about visitor numbers from car park transect counts.

Tally Counts

2.2 Using knowledge of the area and information gathered in discussion with the NIA partnership, a subset of access points were selected for the visitor survey. These survey locations were broadly grouped into three key case study areas:

 Greenlands Farm (Studland)  Arne Peninsula (Arne/Hartland/Middlebere)  Wareham Forest (including Gore Heath)

2.3 The 21 survey locations are shown in Map 2 and listed in Table 1. Of the locations, seven were in Wareham Forest, seven at Arne Peninsula and seven are at Greenlands Farm (Studland).

2.4 Rather than select survey points at random or according to some stratified approach, these survey points were selected based on our knowledge and understanding of visitor use across the area. It would not be practical to survey every access point at all the sites. Our approach in the selection of survey points was to ensure good spatial coverage of the sites and that the locations provided the opportunity to encounter visitors arriving by foot and car and undertaking a range of activities. We feel that the selected survey locations provided good coverage and the main car-parking locations were all included.

Table 1: Visitor survey locations Location Area Description Access Type code 1 Oak Hill Car park 2 Stroud Bridge Car park 3 Sika Trail CP Car park 4 Wareham Tantinoby Farm/Northport Non vehicle access Forest point 5 Great Ovens Car park 6 Lawsons Clump Car park 7 Sherford Bridge Car park 8 Stoborough New Road Informal lay-by 9 Sunnyside Car Park/end of tramway Car park 10 Arne Soldiers Road Informal lay-by 11 Peninsula Hartland Tramway (Slepe Road) Informal lay-by 12 Slepe Road Informal lay-by 13 Arne RSPB Car park

Wild Purbeck NIA Visitor Survey Report

Location Area Description Access Type code 14 Thrashers Lane Non vehicle access point 15 Burnbake Campsite Non vehicle access point 16 Dean Hill/ nr Golf Club Informal lay-by 17 Greenlands Non vehicle access Greenlands point 18 Ferry Road/Greenlands Track Start Informal lay-by 19 Ferry Road, Brands Bird Hide Informal lay-by 20 Base of Jerry's Point Informal lay-by 21 Studland Ferry N/A

2.5 The standardised counts were conducted in four two hour sessions per day (07:00- 09:00; 10:00-12:00; 13:00-15:00; 17:00-19:00), providing eight hours of survey effort per day. Surveyors maintained a count of people and also conducted face to face interviews. Surveys were carried out on one weekday and one weekend day at each site, resulting in 16 survey hours per location (336 hours in total). This methodology allows for direct comparisons between visitor patterns across survey locations and provided the surveyor with regular breaks.

2.6 Surveyors would stand at an entrance point to the site (or another agreed position) and record all adults, children, dogs and groups observed during the standardised survey time periods; visitor numbers were not recorded outside the standardised time slots. During each two hour session the interviewer recorded the tally counts of all people, adults, minors, dogs, cyclists and groups. All visitors to each of the survey locations were recorded as either entering or leaving the site on a tally form for each two hour survey session. The term ‘group’ in this instance reflects the total number of individuals in each party. The number of visitors who refused to complete a survey and those who had already been questioned were also recorded. Weather conditions and any unusual activities, for example road works, access problems or extreme weather conditions were noted. Each surveyor then provided an overview of the survey location at the end of the last session.

2.7 Survey location 21 was on the Studland to Sandbanks ferry and no tally was recorded, instead focus was place on getting as many interviews with cyclists. At Oak Hill, separate tally counts were kept for visitors entering and leaving the site to the north and the south as a well-used footpath crosses a road at the car parking area. The figures to the north and south were combined for the analyses.

2.8 Individual tallies for multiple access points were also kept Great Ovens, Sherford Bridge, Hartland Tramway, Burnbake Campsite and Greenlands. In all cases, these were combined to give an overall tally count of numbers entering and leaving.

Wild Purbeck NIA Visitor Survey Report

Face-face interviews

2.9 The interviews were undertaken by a mixture of volunteers from the partner organisations (RSPB and National Trust) and also contracted staff organised by David Hodd Associates. Training was provided to the initial set of volunteer surveyors by Footprint Ecology. A standardised approach to interviewing was recommended, with each surveyor wearing a high visibility jacket, carrying identification and placing a large poster in the window of their car to indicate that a visitor survey was underway. Those surveyors who received training were trained in the questionnaire, tally methods and data organisation. Ideally, surveys should not be carried out during inclement weather; however it was necessary to carry out some work in the rain and heavy wind due to time constraints.

2.10 Information on the routes taken by visitors was gathered to provide a clearer understanding of how people use the site. GPS units were provided but drawing routes on to paper maps was preferred and only two GPS routes were collected.

2.11 Face to face interview work was carried out in two pulses (May/July and July/August) over 48 days, totalling 672 hours of survey time. Each of the 21 survey locations was covered on a week day and a weekend day between 18th May and 6th July (term time) and then again between 28th July and 8th September 2013 (mainly within school holidays). The number of 2 hour survey sessions carried out on each date is shown in Figure 1.

6 Number ofsurvey Numbersessions 4

Jul Jul Jul Jul

- - - -

Jun Jun Jun Jun Jun

Sep

Aug Aug Aug Aug Aug

- - - - -

May May

- - - - -

- -

06 13 20 27

01 08 15 22 29

03 10 17 24 31 25 18 Survey date

Figure 1: Number of survey sessions carried out on each date across the survey period (18th May -8th September 2013) 2.12 The visitor surveys comprised interviews with a randomly selected sample of visitors. The interviews were conducted within four two hour sessions per day (07:00-09:00; 10:00-12:00; 13:00-15:00; 17:00-19:00), providing eight hours of survey effort per day.

Wild Purbeck NIA Visitor Survey Report

Surveys were carried out on one weekday and one weekend day both during the school holidays and outside of that period. This resulted in 32 survey hours per location (672 hours in total). This methodology allows for direct comparisons between visitor patterns across survey locations and provided the surveyor with regular breaks.

2.13 During each session as many people as practicable were interviewed, with the surveyor targeting those groups leaving the site and approaching as many groups as possible. Once an interview was completed, the surveyor approached the next person/group seen. One person per group was selected for interview, randomly chosen by the interviewer.

2.14 The interview was designed to gather multiple pieces of information from visitors relating to:

 Activities undertaken and reasons for choosing site  Frequency and seasonality of visit  Visitor profile  Home postcode and whether a local resident or visiting the area  Other locations frequented by visitors  Knowledge of the designation of the site  Route travelled within site

2.15 Information on the routes taken by visitors was gathered from each interview using paper maps or small hand-held GPS units that were handed out to the respondent at the start of their visit. The paper maps incorporated a variety of different scales and showed the path and road network surrounding each survey location. In most cases it was not deemed possible to hand out GPS units to visitors, and therefore only 2 GPS routes were collected and the remaining routes were collected on paper maps. The route was drawn as a line and each questionnaire was awarded a unique identification number, which was then cross-referenced to each individual route which were digitised as polylines using MapInfo v10.

Car-park transects

2.16 The aim of the driving transects was to record the number of parked vehicles in each parking location along a set transect route in a small time window to provide a snap shot of visitor distribution across the target area.

2.17 In total 80 formal and informal car parking locations across the area were originally identified. The full list of car parks is detailed in Appendix 1 and the locations are shown in Map 3. Due to changes in the methodology and routes, data for 70 locations were recorded on each complete set of three driving transect sections covering the three case study areas. Data at three locations were summarised under one parking location (locations 89, 94 and 95).

2.18 The spread of car parks neatly fell into three circuits of the main areas, ranging from approximately 9 to 25km in length (Map 3). The transect routes were driven 33 times

Wild Purbeck NIA Visitor Survey Report

throughout the survey period. A further 7 sets of incomplete transects were also recorded which have been discounted to simplify the analyses. One surveyor undertook all car park transect counts using a dashboard mounted video camera to drive around and record all vehicles in each parking spot. The video footage was then played back and the number of vehicles of different types was recorded. The date, time, weather and any other relevant details was also noted. The transect route direction did not remain constant throughout the count and the route was reversed to ensure the car parks are not constantly recorded in the same order.

2.19 Categories of vehicles included cars, vans, campervans, MPVs, bike racks. The transects were carried out on both weekdays and weekend days at different times of the day (morning: around 7am, middle of the day and evening: 7pm or later) and whenever possible, the transects were carried out sequentially and in fine weather. When the three transects could not be completed in the same period (date and time of day) then the nearest opportunity was used to complete the set of three transects. The number of complete transects (all three sections) per month is shown in Table 2.

2.20 At the time of the car transect surveys there were two sets of traffic lights on the Bere Road, north of the Sika Trail Car Park. The presence of the traffic lights may have affected the choice of parking location along that road.

Table 2: Number of transects per month Month Number of transects Notes on bank holiday coverage April 1 Easter holiday May 4 May bank holiday weekends June 6 July 5 August 3 August bank holiday not covered September 7 October 7 Total 33

Visitor postcodes

2.21 Each interviewed visitor was asked to provide the full home postcode from where they had travelled. In some instances, respondents were unable or unwilling to provide their full postcode, but may have provided a partial postcode or town name instead. Postcodes were geocoded within the GIS (MapInfo Professional v10) using Postzon and code point data (Royal Mail Postcode Address File and Ordnance Survey Open data1). This allowed us to plot visitor origins using the centroid of the postcode area (accuracy of 1m), and allowed us to determine the straight-line (‘Euclidean’) distance travelled by each group of visitors could be calculated.

Data and analysis

1 Includes Ordnance survey geocoded postcodes up to May 2013.

Wild Purbeck NIA Visitor Survey Report

2.22 Data analysis was carried out using Minitab (v10). Box plots are used to graphically present data for different groups; the plots show the median (i.e. the mid-point, represented by a horizontal line), the interquartile range (i.e. 25-75% of the data, represented by a box) and the vertical lines show the upper and lower limits of the data, with outliers represented by asterisks. The data were checked manually to ensure errors were removed and any duplicated surveys were deleted. Due to data entry being carried out partially by the NIA Partnership and mainly by Footprint Ecology, there were a number of discrepancies to be resolved relating to how the data were entered.

Wild Purbeck NIA Visitor Survey Report

3. Face to face visitor survey results

Overview 3.1 This section describes the results from 677 face-face interviews, conducted with a random sample of visitors to 21 survey locations. Visitor survey work was conducted equally across two survey periods: term time and around school holidays. The results are also summarised by case study areas.

Face to face visitor work summary 3.2 Face to face interview work was carried out in two pulses over 48 days, totalling 672 hours of survey time. Each of the 21 survey locations was covered on a week day and a weekend day between 18th May and 6th July (term time) and then again between 28th July and 8th September 2013 (school holidays) with 32 hours of survey time at each location. In total, 677 groups were interviewed (Table 3), comprising 1539 people and 526 dogs, the equivalent of one dog to every 2.9 people.

3.3 The number of interviews collected was greater in the term time survey with 58% collected compared to 42% in the school holidays (Table 3). June and August were the busiest survey months with 80% of interviews conducted in these two months. Similarly, 61% of dogs with interviewed groups were recorded in term time- period 1.

3.4 The number of interviews conducted at each survey location is shown in Map 4. The greatest percentage of interviews (14%) were carried out at site 21, (Studland Ferry); 12% were carried out at site 3 (the Sika Trail car park) and 10% at site 6 (Lawsons Clump). The greatest difference between survey periods was seen at Stoborough New road and Thrashers Lane, with over 70% of interviews conducted in term time (Table 3).

3.5 Figure 2 shows the number of interviews conducted within each of the three case study areas in each month. In May interviews were only carried out in the Arne Peninsula area. June was the busiest month with most interviews conducted in all three case study areas.

3.6 There was a significant correlation between the number of adult visitors to a location and the number of interviews conducted (Pearson’s Correlation co-efficient, r=0.996, p=<0.001), which confirms that more interviews were conducted at sites with higher numbers of visitors, indicating a good level of monitoring consistency between surveyors and between sites. The only site with a low interview rate compared to the number of people entering from the tally was Arne: 498 people were recorded entering and only 30 interviews were carried out. This is a small proportion compared to Sika trail where 81 interviews were carried out and a tally of 479 people recorded.

Wild Purbeck NIA Visitor Survey Report

Figure 2: The number of interviews conducted in each month by case study area.

Overall the most interviews were collected in the Wareham Forest / Gore Heath area; 49% compared to 21% at Arne Peninsula and 29% at Greenlands area (Table 3). The greatest discrepancy between the survey periods was across the Arne Peninsula with 65% of interviews conducted during term time.

Wild Purbeck NIA Visitor Survey Report

Table 3: Summary statistics from the visitor monitoring data collected from interviews across 21 sites (summarised by case study area). School Term time – Interview Number of holidays – Number of Survey period 1 Mean group Number of % groups with refusals (% Location Name interviews (of period 2 groups with Location interviews (% size dogs recorded dogs approached total) interviews (% dogs at each site) groups) at each site) 1 Oak Hill 26 (4) 17 (65) 9 (35) 2.4 18 28 69 13 2 Stroud Bridge 17 (3) 11 (65) 6 (35) 2.1 12 23 71 23 3 Sika Trail 81 (12) 43 (53) 38 (47) 2.1 65 93 80 21 4 Tantinoby Farm/Northport 61 (9) 34 (56) 27 (44) 1.5 42 65 69 15 5 Great Ovens 33 (5) 20 (61) 13 (39) 1.4 31 47 94 23 6 Lawsons Clump 69 (10) 43 (62) 26 (38) 1.9 55 90 80 7 7 Sherford Bridge 47 (7) 27 (57) 20 (43) 2.3 30 47 64 18 8 Stoborough New Road 29 (4) 23 (79) 6 (21) 1.4 24 30 83 6 9 Sunnyside Car Park 22 (3) 14 (64) 8 (36) 1.6 17 22 77 8 10 Soldiers Road 12 (2) 6 (50) 6 (50) 1.9 7 9 58 20 11 Hartland Tramway (Slepe Road) 13 (2) 7 (54) 6 (46) 2.1 3 4 23 32 12 Slepe Road 19 (3) 10 (53) 9 (47) 10.3 8 10 42 14 13 Arne RSPB 30 (4) 19 (63) 11 (37) 2.4 3 3 10 32 14 Thrashers Lane 19 (3) 14 (74) 5 (26) 2.5 8 11 42 14 15 Burnbake Campsite 15 (2) 8 (53) 7 (47) 2.5 7 7 47 44 16 Dean Hill/ Golf Club 23 (3) 12 (52) 11 (48) 1.7 10 15 43 36 17 Greenlands 11 (2) 7 (64) 4 (36) 1.6 1 2 9 15 18 Ferry Road, Greenlands track start 21 (3) 12 (57) 9 (43) 4.6 2 2 10 25 19 Ferry Road, Brands Bird Hide 9 (1) 4 (44) 5 (56) 2.8 2 5 22 10 20 Base of Jerry’s Point 22 (3) 9 (41) 13 (59) 2.2 9 9 41 19 21 Studland Ferry 98 (14) 51 (52) 47 (48) 2.6 4 4 4 7 Total 677 391 (58) 286 (42) 2.3 526 358 53 18 Greenlands Farm 199 (29.4) 103 (52) 96 (48) 2.6 44 35 18 19 Arne peninsula 144 (21.3) 93 (65) 51 (35) 3.0 89 70 49 19 Wareham Forest 334 (49.3) 195 (58) 139 (42) 1.9 393 253 76 17

Wild Purbeck NIA Visitor Survey Report

Tally data summary 3.7 Over the 672 survey hours, 677 face to face interviews were completed at 21 survey locations. Overall, 3033 groups were recorded as either entering or leaving the survey points, comprising 5241 adults, 889 children, 2251 dogs and 1597 cyclists. These totals equate to 9 groups, 15.6 adults and 7 dogs per hour. The ratio of dogs to adults is one dog for every 2.3 people.

3.8 The tally count data is summarised in Table 4 and Maps 5-7, which give the total numbers of people, dogs and bikes counted entering and leaving each survey location. There was no tally kept at location 21, the Studland Ferry.

3.9 The busiest site overall was the Sika Trail car park, with around 14% of all groups entering or leaving being recorded here (Table 3). Sites 4 (Tantinoby Farm) and 13 (Arne RSPB) both recorded around 10% of all groups. The highest percentage of minors was also recorded at Arne (21% of all minors entering were recorded at Arne). Sika Trail also had the highest percentage of dogs recorded overall, accounting for 18% of all dogs recorded entering or leaving. The highest numbers of cyclists were recorded at site 18 on Ferry Road, with 25% of all cyclists recorded here.

3.10 It is important to note that the visitor numbers reflect patterns at the survey locations rather than the more general area? Therefore the number of cyclists is exaggerated due to the focus on the Studland Ferry and Greenlands area. Similarly many dog walkers use the Studland Peninsula, particularly at Knoll beach but this was not included in the survey.

The busiest area out of the three case studies is Wareham Forest. In terms of numbers of different users as derived from the tally counts, dog walking is focussed in the Wareham Forest area, cycling is focussed around Greenlands and Arne Peninsula is a focal area for families.

Wild Purbeck NIA Visitor Survey Report

Table 4: Summary of visitor numbers from tally data at interview locations for each category. The site with the highest tally count in each category is shown in grey. Note a tally was not kept for survey location 21. Entering Leaving Survey Location Name Total Total Location Groups Adults Minors Dogs Cyclists Groups Adults Minors Dogs Cyclists people people 1 Oak Hill 28 (2) 88 (3) 4 (1) 92 (3) 61 (5) 30 (3) 33 (2) 80 (3) 5 (1) 85 (3) 42 (4) 28 (4) 2 Stroud Bridge 27 (2) 50 (2) 8 (2) 58 (2) 35 (3) 16 (2) 20 (1) 42 (2) 11 (3) 53 (2) 22 (2) 11 (2) 3 Sika Trail 230 (14) 401 (14) 78 (17) 479 (14) 216 (18) 35 (4) 179 (13) 287 (12) 39 (9) 326 (12) 179 (18) 26 (4) 4 Tantinoby Farm/Northport 154 (9) 198 (7) 42 (9) 240 (7) 154 (13) 53 (6) 144 (10) 192 (8) 38 (9) 230 (8) 170 (17) 46 (6) 5 Great Ovens 70 (4) 98 (3) 11 (2) 109 (3) 66 (5) 34 (4) 65 (5) 93 (4) 8 (2) 101 (4) 56 (6) 27 (4) 6 Lawsons Clump 126 (8) 231 (8) 36 (8) 267 (8) 186 (15) 36 (4) 82 (6) 168 (7) 21 (5) 189 (7) 138 (14) 22 (3) 7 Sherford Bridge 105 (6) 187 (6) 20 (4) 207 (6) 111 (9) 58 (7) 104 (8) 172 (7) 25 (6) 197 (7) 105 (10) 44 (6) 8 Stoborough New Road 76 (5) 100 (3) 2 (0) 102 (3) 72 (6) 3 (0) 68 (5) 84 (4) 1 (0) 85 (3) 74 (7) 7 (1) 9 Sunnyside Car Park 46 (3) 70 (2) 11 (2) 81 (2) 45 (4) (0) 37 (3) 46 (2) 7 (2) 53 (2) 33 (3) (0) 10 Soldiers Road 37 (2) 42 (1) 4 (1) 46 (1) 39 (3) (0) 32 (2) 36 (2) 6 (1) 42 (2) 30 (3) (0) Hartland Tramway (Slepe 11 Road) 43 (3) 79 (3) 8 (2) 87 (3) 29 (2) 12 (1) 30 (2) 48 (2) 4 (1) 52 (2) 18 (2) 10 (1) 12 Slepe Road 35 (2) 75 (3) 24 (5) 99 (3) 24 (2) 36 (4) 45 (3) 86 (4) 18 (4) 104 (4) 24 (2) 54 (7) 13 Arne RSPB 190 (11) 398 (14) 100 (21) 498 (15) 38 (3) 10 (1) 118 (9) 227 (10) 52 (12) 279 (10) 22 (2) 6 (1) 14 Thrashers Lane 64 (4) 111 (4) 4 (1) 115 (3) 21 (2) 89 (10) 55 (4) 82 (4) 36 (9) 118 (4) 16 (2) 63 (9) 15 Burnbake Campsite 104 (6) 182 (6) 56 (12) 238 (7) 29 (2) 92 (11) 94 (7) 180 (8) 62 (15) 242 (9) 20 (2) 86 (12) 16 Dean Hill/ Golf Club 51 (3) 94 (3) 10 (2) 104 (3) 28 (2) 16 (2) 36 (3) 65 (3) 18 (4) 83 (3) 21 (2) 7 (1) 17 Greenlands 85 (5) 149 (5) 10 (2) 159 (5) 15 (1) 103 (12) 84 (6) 145 (6) 8 (2) 153 (6) 13 (1) 97 (13) Ferry Road, Greenlands track 18 start 125 (8) 276 (9) 17 (4) 293 (9) 13 (1) 234 (27) 101 (7) 196 (9) 45 (11) 241 (9) 11 (1) 167 (23) 19 Ferry Road, Brands Bird Hide 23 (1) 43 (1) 6 (1) 49 (1) 14 (1) 6 (1) 16 (1) 23 (1) 4 (1) 27 (1) 7 (1) 10 (1) 20 Base of Jerry’s Point 39 (2) 69 (2) 19 (4) 88 (3) 11 (1) 12 (1) 32 (2) 48 (2) 11 (3) 59 (2) 7 (1) 11 (2) Total 1658 2941 470 3411 1207 875 1375 2300 419 2719 1008 722 Greenlands Farm 427 (26) 813 (28) 118 (25) 931 (27) 110 (9) 463 (53) 363 (26) 657 (29) 148 (35) 805 (30) 79 (8) 378 (52) Arne peninsula 491 (30) 875 (30) 153 (33) 1028 (30) 268 (22) 150 (17) 385 (28) 609 (26) 124 (30) 733 (27) 217 (22) 140 (19) Wareham Forest 740 (45) 1253 (43) 199 (42) 1452 (43) 829 (69) 262 (30) 627 (46) 1034 (45) 147 (35) 1181 (43) 712 (71) 204 (28)

Wild Purbeck NIA Visitor Survey Report

3.11 There is no significant difference between the two survey periods in terms of the number of groups entering the survey locations. Table 5 provides a breakdown of the number of groups recorded entering each site and summarised by case study are between the two survey periods. Unlike the number of interviews, which were consistently higher in term time, the greatest number of groups recorded varies between survey periods across the sites.

Table 5: Number of groups recorded entering each survey location (except Studland Ferry) split between data collected in the two survey periods. Those in grey indicate the highest percentage of groups between the two periods. Number of groups entering 3.12 3.13 Area Location Name Term time – period 1 School holidays – period 2 Oak Hill 12 (43) 16 (57) Stroud Bridge 13 (48) 14 (52) Sika Trail 120 (52) 110 (48) Tantinoby Farm/Northport 77 (50) 77 (50) Great Ovens 42 (60) 28 (40) Lawsons Clump 66 (52) 60 (48)

WarehamForest Sherford Bridge 60 (57) 45 (43) Stoborough New Road 53 (70) 23 (30)

Sunnyside Car Park 27 (59) 19 (41) Soldiers Road 17 (46) 20 (54) Hartland Tramway (Slepe Road) 18 (42) 25 (58) Slepe Road 25 (71) 10 (29) Arne RSPB 121 (64) 69 (36)

Arnepeninsula Thrashers Lane 31 (48) 33 (52) Burnbake Campsite 43 (41) 61 (59)

Dean Hill/ Golf Club 21 (41) 30 (59) Greenlands 41 (48) 44 (52) Ferry Road, Greenlands track start 47 (38) 78 (62) Ferry Road, Brands Bird Hide 13 (57) 10 (43)

Greenlands Base of Jerry’s Point 26 (67) 13 (33) Total 873 (53) 785 (47) Greenlands Farm 191 (45) 236 (55) Arne peninsula 292 (59) 199 (41) Wareham Forest 390 (53) 350 (47)

At the Greenlands locations, the sites were busier in the holidays (except for the bird hides). In the Arne area, more groups were recorded in term time particularly at Soldiers road and Arne. At Wareham Forest, most sites were busiest in term time except for Oak Hill and Stroud Bridge. Interestingly, Tantinoby Farm the site with the most residential foot access, was equally as busy in both periods.

Wild Purbeck NIA Visitor Survey Report

Group size, composition and dogs 3.14 From the 677 interviews, information about group size and demographic composition was collected for 648 interviews, leaving 29 with no group composition data collected (Table 7).

3.15 The number of people in each group ranged from 1 to 130 (a large school group). There was no significant difference in group size between the two seasons (Kruskal- Wallis; H=0.1, 1df, p=0.751). Group size did vary between survey locations (Kruskal- Wallis; H=55.47, 20 df, p=<0.001), with Slepe Road tending to have larger groups due to a school party visiting on that day. Large groups were also encountered at site 18 the start of the Greenlands Track where cycling groups of up to 31 were interviewed and also on the Ferry where 20 cyclists were recorded in one group. Slightly larger groups were interviewed at Burnbake Campsite and also Arne RSPB due to the appeal of these sites to families.

3.16 The proportion of people in interviewed groups differed in terms of age categories between sites (χ2=91.6, 6 df, p<0.001). Overall, the age group most frequently recorded in interviewed groups was 41-65 years (47% of people in total). The Arne Peninsula attracts a higher proportion of visitors over 65 (36%) compared to Greenlands (10% of people in interviewed groups) and Wareham Forest (16%). Conversely Greenlands and Wareham Forest attracted a larger proportion of visitors in the age category 16-40 (Table 6).

3.17 Overall, singletons were most frequently interviewed (55% of all interviewed groups) (Table 7). The proportion of singletons was greatest at Greenlands (location 17 with 91% of groups as singletons) and Soldiers Road (location 10 with 83% of groups as singletons). Couples and pairs were more frequently encountered at the base of Jerry’s Point (45% couples/pairs), Dean Hill (45%), Burnbake Campsite (42%) and Arne RSPB (48%). The highest proportions of family groups (including at least 1 child) were recorded at Burnbake Campsite (25% family groups), Thrashers Lane (21%) and Slepe Road (21%). Across the whole survey, family groups accounted for 10% of interviewed groups.

Table 6: The number and percentage of people in interviewed groups which fall into different age categories.

Area Under 16 Age 16-40 Age 41-65 Older than 65 Greenlands 43 (11) 117 (31) 180 (48) 37 (10) Arne Peninsula 21 (9) 19 (8) 103 (46) 82 (36) Wareham Forest 79 (14) 139 (24) 269 (46) 94 (16) Total 143 (12) 275 (23) 552 (47) 213 (18)

Table 7: Numbers and percentages of different group composition categories. Those in bold indicate the most common group composition per survey location. Family (at Adult group Survey location Singletons Couples/pairs least 1 under (>2) 16) Total Oak Hill 18 (78) 4 (17) 1 (4) 0 (0) 23

Wild Purbeck NIA Visitor Survey Report

Family (at Adult group Survey location Singletons Couples/pairs least 1 under (>2) 16) Total Stroud Bridge 8 (50) 5 (31) 0 (0) 3 (19) 16 Sika Trail CP 42 (55) 23 (30) 2 (3) 10 (13) 77 Tantinoby Farm / Northport 45 (76) 6 (10) 4 (7) 4 (7) 59 Great Ovens 22 (67) 11 (33) 0 (0) 0 (0) 33 Lawsons Clump 30 (45) 19 (29) 6 (9) 11 (17) 66 Sherford Bridge 23 (50) 11 (24) 7 (15) 5 (11) 46 Stoborough New Road 26 (90) 2 (7) 1 (3) 0 (0) 29 Sunnyside 14 (64) 5 (23) 1 (5) 2 (9) 22 Soldiers Road 10 (83) 0 (0) 0 (0) 2 (17) 12 Hartland tramway 7 (54) 4 (31) 1 (8) 1 (8) 13 Slepe Road 8 (42) 6 (32) 1 (5) 4 (21) 19 Arne RSPB 5 (19) 13 (48) 7 (26) 2 (7) 27 Thrashers Lane 13 (68) 2 (11) 0 (0) 4 (21) 19 Burnbake Campsite 3 (25) 5 (42) 1 (8) 3 (25) 12 Dean Hill / Nr Golf Club 9 (41) 10 (45) 1 (5) 2 (9) 22 Greenlands 10 (91) 1 (9) 0 (0) 0 (0) 11 Ferry Road, Greenlands track start 10 (48) 4 (19) 6 (29) 1 (5) 21 Ferry Road, Brands Bird Hide 5 (71) 1 (14) 0 (0) 1 (14) 7 Base of Jerry's Point 8 (36) 10 (45) 0 (0) 4 (18) 22 Studland Ferry 41 (45) 33 (36) 11 (12) 7 (8) 92 Greenlands 86 (46) 64 (34) 19 (10) 18 (10) 187 Hartland 83 (59) 32 (23) 11 (8) 15 (11) 141 Wareham Forest 188 (59) 79 (25) 20 (6) 33 (10) 320 Total 357 (55) 175 (27) 50 (8) 66 (10) 648

3.18 From the 677 groups interviewed across both survey periods, 53% had one or more dogs with them, and in total 526 dogs were counted. The highest number of dogs recorded with one interviewed group was 7. There was no significant difference between the survey periods in terms of the number of groups recorded with dogs (χ2=2.547, 1 df, p=0.111) (Table 8). There was also no significant difference between the survey periods in terms of the number of groups recorded with dogs off leads (χ2=0.443, 1 df, p=0.111). During the term time, of the 217 interviewed groups, just over half (55%) had one or more dogs and in holiday period 49% had one or more dogs (Table 8). There was a significant difference between sites in terms of the number of groups with and without dogs (χ2=284.51, 20 df, p<0.001) (Table 9). The highest proportion of groups with dogs off the lead was recorded at Burnbake campsite (N=7) followed by the Base of Jerry’s Point (N=8). There were three sites where all dogs were observed on the lead: Arne RSPB, Hartland Tramway and Greenlands (less than 3 groups with dogs recorded at all sites).

3.19 The site with the highest proportion of dogs was Great Ovens (site 5), where 94% of interviewed groups had at least one dog with them and 71% of groups were recorded with dogs off the lead. The highest volume of groups with dogs was recorded at Sika trail: 65 groups with dogs (80% of interviewed groups, 68% off lead). At Stoborough

Wild Purbeck NIA Visitor Survey Report

New Road, 83% of interviewed groups had dogs with them but only 8% were recorded off the lead. The lowest proportion of groups with dogs present was recorded on the ferry (4%) as these groups were mainly cyclists. Greenlands (site 17) only had 9% of groups with dogs present and at Arne, only 10% of groups had dogs with them.

Table 8: Composition of dogs in interviewed groups between the two survey periods. Groups with dogs Number of groups with Season Interviewed Groups (%) dogs seen off lead (%) Term time 391 217(55) 120(55) School holidays 286 141(49) 83(59) Total 677 358(53) 203(57)

Table 9: Total number of dogs recorded in interviewed groups across the whole survey period at all survey locations including proportion off the lead. Number of groups with dogs Number of groups with dogs Survey location (%) off lead (%) Oak Hill 18 (69) 11 (61) Stroud Bridge 12 (71) 5 (42) Sika Trail CP 65 (80) 44 (68) Tantinoby Farm / Northport 42 (69) 31 (74) Great Ovens 31 (94) 22 (71) Lawsons Clump 55 (80) 33 (60) Sherford Bridge 30 (64) 15 (50) Stoborough New Road 24 (83) 2 (8) Sunnyside 17 (77) 3 (18) Soldiers Road 7 (58) 5 (71) Hartland tramway 3 (23) 0 (0) Slepe Road 8 (42) 5 (63) Arne RSPB 3 (10) 0 (0) Thrashers Lane 8 (42) 5 (63) Burnbake Campsite 7 (47) 7 (100) Dean Hill / Nr Golf Club 10 (43) 4 (40) Greenlands 1 (9) 0 (0) Ferry Road, Greenlands track start 2 (10) 1 (50) Ferry Road, Brands Bird Hide 2 (22) 1 (50) Base of Jerry's Point 9 (41) 8 (89) Studland Ferry 4 (4) 1 (25) Total 358 (53) 203 (57) Greenlands 35 (18) 22 (63) Arne Peninsula 70 (49) 20 (29) Wareham Forest 253 (76) 161 (64)

Interviewed groups in the Wareham Forest Area were the most likely to have dogs with them (76%) compared to the Greenlands Area where only 18% of groups had dogs with them. Of those groups with dogs, the highest proportion of dogs off leads was seen in Greenlands (63%) and Wareham Forest (64%). Less than 30% of groups with dogs were observed with dogs off the lead at sites within the Arne Peninsula.

Wild Purbeck NIA Visitor Survey Report

Visitor type 3.20 Visitors were asked to describe their situation on the day of the interview; whether they had travelled from home, were staying with friends or family, were on holiday or ‘other’. Overall, the majority of visitors were travelling from home on a day trip (80%). In total, 15% were on holiday in the area, 3% were staying with friends or family and 2% provided ‘other’ as a response (Table 10).

3.21 At all but one site (15, near Burnbake Campsite), the majority of visitors travelled from home; at Burnbake, 53% of visitors were on holiday. All visitors to site 10, Soldiers Road, were travelling from home.

Table 10: Description of visitor situation, percentage for each site is in parentheses. The highest percentage for each site is highlighted in grey. On a day trip, On a day trip, Location Location Name travelled from staying with On holiday Other Total Code home friends/ family 1 Oak Hill 24(92) 1(4) 1(4) 26(100)

2 Stroud Bridge 13(76) 4(24) 17(100)

3 Sika Trail CP 62(77) 2(2) 17(21) 81(100)

4 Tantinoby Farm / Northport 59(97) 2(3) 61(100)

5 Great Ovens 30(91) 3(9) 33(100)

6 Lawsons Clump 65(94) 1(1) 3(4) 69(100)

7 Sherford Bridge 41(87) 2(4) 4(9) 47(100)

8 Stoborough New Road 26(90) 2(7) 1(3) 29(100)

9 Sunnyside 17(77) 3(14) 2(9) 22(100)

10 Soldiers Road 12(100) 12(100)

11 Hartland tramway 9(69) 4(31) 13(100)

12 Slepe Road 14(74) 3(16) 2(11) 19(100)

13 Arne RSPB 20(67) 1(3) 9(30) 30(100)

14 Thrashers Lane 14(74) 2(11) 3(16) 19(100)

15 Burnbake Campsite 4(27) 2(13) 8(53) 1(7) 15(100) 16 Dean Hill / Nr Golf Club 17(74) 1(4) 5(22) 23(100)

17 Greenlands 7(64) 4(36) 11(100)

Ferry Road, Greenlands 18 15(71) 6(29) 21(100) track start Ferry Road, Brands Bird 19 4(44) 2(22) 2(22) 1(11) 9(100) Hide 20 Base of Jerry's Point 14(64) 1(5) 7(32) 22(100)

21 Studland Ferry 78(80) 6(6) 11(11) 3(3) 98(100) Total 545(80) 20(3) 99(15) 13(2) 677(100)

Greenlands Farm 139(70) 12(6) 43(22) 5(3) 199(100)

Arne peninsula 112(78) 3(2) 22(15) 7(5) 144(100)

Wareham Forest 294(88) 5(1) 34(10) 1(0.3) 334(100)

Wild Purbeck NIA Visitor Survey Report

Across all survey areas, the majority of visitors stated that they had travelled from home on the day of the interview; Greenlands 70%, Hartland 78% and Wareham Forest 88% (Table 10).

Activities 3.22 Visitors were asked to describe the main activity undertaken on the day of their visit, along with any other activities they were also carrying out that day. In total, 673 respondents provided a main activity and 352 other activities were categorised by the surveyors.

3.23 Across all sites, the most popular main activity was dog walking, accounting for 47% of all responses; walking was the second-most common response with 18% of responses (Table 12; Map 8). If the two categories for cycling are combined then cycling is the second most popular activity with 23% of interviewees taking part in total. Dog walking was the single-most popular activity at 11 of the 21 sites (Figure 3; Map 8).

3.24 Overall, the most commonly cited additional activity provided was walking, accounting for 21% of all other responses (Table 13). Only 17 respondents (3%) cited wildlife watching as their main activity however a further 51 respondents (14%) stated that it was an additional activity. Those undertaking wildlife watching as a main activity were interviewed at Lawson’s Clump, Sherford Bridge in Wareham Forest, Arne RSPB, Slepe Road, Soldiers Road, Hartland Tramway on the Arne Peninsula and at the Brands Bay Bird Hide track in the Greenlands area (Map 8).

3.25 Visitors also had the opportunity to provide further information about their activity that day, comments included: exercise, dog agility, visiting local landmarks and pubs and blackberry picking.

Wild Purbeck NIA Visitor Survey Report

Figure 3: Number of interviews at each survey location segregated by the main activity recorded.

Cycling off-road was the most popular activity in the Greenlands area, accounting for 30% of all responses. Dog walking was the most commonly cited main activity in both Hartland and Wareham Forest, accounting for 44% and 72% respectively.

Visitors could also provide additional activities that they were carrying out during their visit 27% of responses received at Greenlands were for walking; 27% at Hartlands were related to wildlife watching and 29% of those from Wareham Forest were walking.

Visitor type by activity 3.26). The majority of dog walkers interviewed travelled from home (90%), with 8% on holiday (Table 11). In total, 33% of visitors who were on a family outing and 28% of walkers were also on holiday in the area.

Table 11: Description of visitor situation and main activity carried out. Percentages for each activity are in parentheses. On a day trip, On a day trip, travelled Main Activity staying with On holiday Other Total from home friends/ family Dog walking 293(90) 5(2) 26(8) 324(100)

Walking 75(62) 6(5) 34(28) 6(5) 121(100) Jogging/ Power walking 14(78) 1(6) 3(17) 18(100)

Wild Purbeck NIA Visitor Survey Report

On a day trip, On a day trip, travelled Main Activity staying with On holiday Other Total from home friends/ family Outing with family 4(67) 2(33) 6(100)

Cycling on road 43(73) 5(8) 8(14) 3(5) 59(100) Cycling off road 74(78) 2(2) 18(19) 1(1) 95(100) Wildlife watching 12(71) 4(24) 1(6) 17(100)

Enjoy scenery 4(80) 1(20) 5(100)

Photography 4(100) 4(100)

Meet up with friends 2(67) 1(33) 3(100)

Watersports 5(100) 5(100)

Other 12(75) 3(19) 1(6) 16(100)

Total 542(81) 20(3) 99(15) 12(2) 673(100)

Wild Purbeck NIA Visitor Survey Report

Table 12: Range of main activities undertaken at each survey location and each survey area. Visitors selected only one main activity. The percentage response for each activity at each location is given in parentheses. The highest percentage for each given site is highlighted in grey. Outing Cycling/ Cycling/ Meet Survey Jogging/ Wildlife Enjoy Photo- Water- Location Name Dog Walking Walking with Biking on Biking up with Other Total Location Power walking watching scenery graphy sports family road off road friends 1 Oak Hill 20(77) 4(15) 2(8) 26(100)

2 Stroud Bridge 11(65) 4(24) 1(6) 1(6) 17(100)

3 Sika Trail CP 59(73) 13(16) 1(1) 1(1) 6(7) 1(1) 81(100)

4 Tantinoby Farm / Northport 39(64) 7(11) 4(7) 10(16) 1(2) 61(100)

5 Great Ovens 31(94) 1(3) 1(3) 33(100)

6 Lawsons Clump 53(77) 4(6) 1(1) 1(1) 2(3) 6(9) 1(1) 1(1) 69(100)

7 Sherford Bridge 26(55) 9(19) 6(13) 2(4) 3(6) 1(2) 47(100)

8 Stoborough New Road 23(79) 6(21) 29(100)

9 Sunnyside 15(68) 5(23) 1(5) 1(5) 22(100)

10 Soldiers Road 6(50) 4(33) 2(17) 12(100)

11 Hartland tramway 3(23) 2(15) 1(8) 1(8) 1(8) 3(23) 1(8) 1(8) 13(100)

12 Slepe Road 7(37) 5(26) 1(5) 2(11) 1(5) 1(5) 1(5) 1(5) 19(100)

13 Arne RSPB 5(17) 12(40) 1(3) 1(3) 2(7) 5(17) 2(7) 1(3) 1(3) 30(100)

14 Thrashers Lane 5(26) 8(42) 5(26) 1(5) 19(100)

15 Burnbake Campsite 2(15) 7(54) 1(8) 2(15) 1(8) 13(100)

16 Dean Hill / Nr Golf Club 7(32) 11(50) 1(5) 1(5) 1(5) 1(5) 22(100)

17 Greenlands 1(9) 2(18) 7(64) 1(9) 11(100)

Ferry Road, Greenlands track 18 1(5) 4(19) 2(10) 13(62) 1(5) 21(100) start 19 Ferry Road, Brands Bird Hide 1(11) 4(44) 2(22) 1(11) 1(11) 9(100)

20 Base of Jerry's Point 9(43) 5(24) 1(5) 1(5) 1(5) 2(10) 2(10) 21(100)

21 Studland Ferry 4(4) 52(53) 36(37) 1(1) 1(1) 1(1) 3(3) 98(100)

Total 324(48) 121(18) 18(3) 6(1) 59(9) 95(14) 17(3) 5(1) 4(1) 3(0.5) 5(1) 16(2) 673(100)

Greenlands 21(11) 37(19) 3(2) 1(1) 54(28) 59(30) 2(1) 1(1) 2(1) 2(1) 4(2) 9(5) 195(100)

Arne Peninsula 64(44) 42(29) 1(1) 2(1) 3(2) 10(7) 11(8) 3(2) 2(1) 1(1) 5(3) 144(100)

Wareham Forest 239(72) 42(13) 14(4) 3(1) 2(1) 26(8) 4(1) 1(0.3) 1(0.3) 2(1) 334(100)

Total 324(48) 121(18) 18(3) 6(1) 59(9) 95(14) 17(3) 5(1) 4(1) 3(0.5) 5(1) 16(2) 673(100)

Wild Purbeck NIA Visitor Survey Report

Table 13: Range of other activities undertaken at each survey location and each survey area. Visitors could select multiple activities. The percentage response for each activity at each location is given in parentheses. The highest percentage for each given site is highlighted in grey. Meet Jogging Outing up Water Survey Dog Cycling on Cycling Wildlife Enjoy Photo- Location Name Walking / Power with with - Other Total Location walking road off road watching scenery graphy walking family friend sports s 1 Oak Hill 4(25) 6(38) 4(25) 1(6) 1(6) 16(100)

2 Stroud Bridge 1(50) 1(50) 2(100)

3 Sika Trail CP 33(52) 16(25) 1(2) 5(8) 1(2) 6(9) 1(2) 1(2) 64(100)

Tantinoby Farm / 4 4(27) 1(7) 2(13) 3(20) 3(20) 1(7) 1(7) 15(100) Northport 5 Great Ovens 2(11) 7(39) 2(11) 3(17) 4(22) 18(100)

6 Lawsons Clump 9(41) 2(9) 4(18) 2(9) 2(9) 3(14) 22(100)

7 Sherford Bridge 4(11) 12(33) 7(19) 5(14) 2(6) 2(6) 3(8) 1(3) 36(100)

8 Stoborough New Road 10(45) 4(18) 4(18) 1(5) 1(5) 2(9) 22(100)

9 Sunnyside 1(25) 1(25) 1(25) 1(25) 4(100)

10 Soldiers Road 1(14) 1(14) 1(14) 1(14) 1(14) 2(29) 7(100)

11 Hartland tramway 1(13) 1(13) 2(25) 2(25) 2(25) 8(100)

12 Slepe Road 1(8) 1(8) 1(8) 3(25) 5(42) 1(8) 12(100)

13 Arne RSPB 2(15) 1(8) 6(46) 1(8) 1(8) 2(15) 13(100)

14 Thrashers Lane 2(25) 1(13) 1(13) 1(13) 1(13) 2(25) 8(100)

15 Burnbake Campsite 4(31) 4(31) 1(8) 4(31) 13(100)

16 Dean Hill / Nr Golf Club 3(17) 1(6) 1(6) 1(6) 5(28) 1(6) 1(6) 5(28) 18(100)

17 Greenlands 3(33) 4(44) 1(11) 1(11) 9(100)

Ferry Road, Greenlands 18 1(5) 8(36) 2(9) 5(23) 2(9) 1(5) 3(14) 22(100) track start Ferry Road, Brands Bird 19 1(50) 1(50) 2(100) Hide 20 Base of Jerry's Point 5(45) 2(18) 1(9) 1(9) 2(18) 11(100)

21 Studland Ferry 2(7) 1(3) 1(3) 16(53) 4(13) 1(3) 5(17) 30(100)

42(12 352(100 Total 57(16) 75(21) 19(5) 21(6) 34(10) 30(9) 51(14) 13(4) 5(1) 3(1) 2(1) ) ) 105(100 Greenlands 9(9) 8(8) 3(3) 28(27) 6(6) 20(19) 6(6) 2(2) 2(2) 1(1) 20(19) ) Arne Peninsula 5(7) 17(23) 1(1) 1(1) 2(2) 11(15) 20(27) 2(3) 2(3) 1(1) 1(1) 11(15) 74(100)

173(100 Wareham Forest 43(25) 50(29) 18(10) 17(17) 4(4) 13(8) 11(6) 5(3) 1(1) 11(6) )

Wild Purbeck NIA Visitor Survey Report

Mode of transport to reach site 3.27 Overall, the majority of visitors arrived by car or van (63%), with 18% arriving on foot and 18% by bicycle (Table 14). At three of the 21 locations, the most common method of transportation was by bike; at sites 17, 18 and 21. Only 1% of visitors overall arrived using public transport.

At Greenlands, 50% of visitors reached the area by bicycle, while car was the most popular method of transport at both the Arne Peninsula and Wareham Forest (59% and 78% respectively) (Table 14).

3.28 Of those visitors who travelled from home on the day of their visit, 64% arrived by car or van, 18% arrived on foot, 17% cycled and only 0.2% travelled using public transport (Table 15).

Table 14: Modes of transport used to reach each survey location. The percentage response for each mode of transport is given in parentheses. The highest percentage for each location is highlighted in grey (percentages are rounded up). Survey Public Location Name Car/Van On foot Bicycle By water Other Total Location transport 1 Oak Hill 21(81) 3(12) 2(8) 26(100)

2 Stroud Bridge 16(94) 1(6) 17(100)

3 Sika Trail CP 81(100) 81(100)

Tantinoby Farm / 4 4(7) 45(74) 11(18) 1(2) 61(100) Northport 5 Great Ovens 28(85) 5(15) 33(100)

6 Lawsons Clump 67(97) 1(1) 1(1) 69(100)

7 Sherford Bridge 45(96) 2(4) 47(100)

8 Stoborough New Road 2(7) 26(90) 1(3) 29(100)

9 Sunnyside 4(19) 17(81) 21(100)

10 Soldiers Road 12(100) 12(100)

11 Hartland tramway 11(85) 2(15) 13(100)

12 Slepe Road 13(68) 3(16) 3(16) 19(100)

13 Arne RSPB 25(83) 1(3) 2(7) 2(7) 30(100)

14 Thrashers Lane 17(89) 2(11) 19(100)

15 Burnbake Campsite 7(47) 6(40) 2(13) 15(100)

16 Dean Hill / Nr Golf Club 18(78) 3(13) 2(9) 23(100)

17 Greenlands 4(36) 1(9) 1(9) 5(45) 11(100)

Ferry Road, Greenlands 18 6(29) 2(10) 13(62) 21(100) track start Ferry Road, Brands Bird 19 9(100) 9(100) Hide 20 Base of Jerry's Point 19(86) 3(14) 22(100)

21 Studland Ferry 15(15) 2(2) 3(3) 77(79) 97(100)

Total 424(63) 121(18) 4(1) 122(18) 2(0.3) 2(0.3) 675(100)

Greenlands 78(39) 17(9) 4(2) 99(50) 198(100)

Arne Peninsula 84(59) 47(33) 9(6) 2(1) 1(1) 143(100)

Wareham Forest 262(78) 57(17) 14(4) 1(0.3) 334(100)

Wild Purbeck NIA Visitor Survey Report

Figure 4: Percentage responses for each mode of transport at each survey location

Table 15: Mode of transport used to reach the site and the description of the respondents situation. The percentage for each situation is in parentheses.

Public Situation Car/Van On foot Bicycle By water Other Total transport On a day trip , travelled from home 338(64) 96(18) 1(0.2) 90(17) 1(0.2) 2(0.4) 528(100) On a day trip, staying with friends/family 11(55) 3(15) 6(30) 20(100)

On holiday 56(60) 17(18) 3(3) 17(18) 1(1) 94(100)

Other 13(50) 5(19) 8(31) 26(100)

Total 418(63) 121(18) 4(1) 121(18) 2(0.3) 2(0.3) 668(100)

Wild Purbeck NIA Visitor Survey Report

Home postcodes and distance travelled 3.29 Visitors were asked to provide home postcodes as part of the interview. Where full and correct postcodes were provided, these postcodes could be geocoded (located on a map). Where the full postcode was not given, then the name of the town or village was requested and a postcode was manually selected from the centre of that settlement.

3.30 From the 677 interviews conducted, 556 were geocoded from the postcodes provided. A further 34 were manually geocoded, resulting in 590 interviews (87%) with home location information. Therefore 13% of respondents gave no useable information about their home location by either not providing any information or by providing an incorrect postcode. Some of these interviewees only gave information about where they were staying on holiday.

Visitor origins 3.31 Visitors originated from a wide range of locations although the majority of visitors are from the south coast with a spread via the M3 corridor to London and the Home Counties (Table 16). There is also a draw from Somerset, Avon, the Midlands and the M5 corridor with the most northerly visitor travelling from Fife in Scotland (Map 9). Overall, 82% of visitors whose home postcodes could be located provided postcodes from within Dorset (Table 17). This percentage rises for the most locally used sites to 97% for Great Ovens and 96% for Oak Hill and Stoborough New Road (Table 17). Considering the Purbeck District, the most locally used sites are Stoborough New Road where 92% of visitors live within the district and Tantinoby Farm (87%). Within the local area, the selected interview locations were more popular with Wareham residents than Swanage residents. Only 18 geocoded postcodes were located in Swanage (3% of all geocoded postcodes) compared to 100 in Wareham and Northport (18%) (Table 16).

Table 16: Number and percentage of geocoded postcodes (total N=590) within counties and unitary authorities (top 7 with more than 1% of total) and number and percentage of postcodes in different settlements (top 18 excluding those settlements with less than 3 postcodes). County/Unitary Authority Count postcodes Percentage of all geocoded (N=590) Dorset 347 59 Poole 100 17 Bournemouth 36 6 Hampshire 15 3 Wiltshire 13 2 Surrey 10 2 Greater London 9 2 Settlement Count postcodes Percentage of all geocoded Poole 116 20 Northport (Wareham) 77 13 Bournemouth 37 6 Wareham 33 6 Stoborough Green 24 4 Ridge 23 4 Lytchett Matravers 20 3 Swanage 18 3 Bere Regis 13 2

Wild Purbeck NIA Visitor Survey Report

Wimborne Minster 13 2 Sandford 12 2 Christchurch 6 1 Corfe Castle 5 1 Weymouth 5 1 Yeovil 3 0.5 Dorchester 3 0.5 Ferndown 3 0.5 Overcombe/Preston 3 0.5

Table 17: Percentage of interviewee postcodes (all geocoded) that are within the Purbeck District and Dorset County (including unitary authority areas) at each survey location. Case Percentage within Purbeck Percentage within Survey location study District Dorset County

Oak Hill 52 96 Stroud Bridge 40 80 Sika Trail CP 54 79 Tantinoby Farm / Northport 87 95 Great Ovens 60 97

Lawsons Clump 61 94 WarehamForest Sherford Bridge 44 95

Stoborough New Road 92 96

Sunnyside 75 85 Soldiers Road 70 90

eninsula Hartland tramway 33 58 Slepe Road 57 86

ArneP Arne RSPB 22 59 Thrashers Lane 63 81 Burnbake Campsite 10 30

Dean Hill / Nr Golf Club 38 62

Greenlands 44 78 Ferry Road, Greenlands track start 5 75

Greenlands Ferry Road, Brands Bird Hide 0 60 Base of Jerry's Point 14 50 Studland Ferry 2 76 TOTAL 46 82 Greenlands Farm 11 69 Arne Peninsula 59 79 Wareham Forest 60 91

The most locally used area is Wareham forest with 91% of interviewee postcodes from within Dorset and 60 percent from within Purbeck District. Similarly, 59% of visitors to the Arne Peninsula originated from within Purbeck District. Greenlands has a low level of visitation from the Purbeck District (11%) but a high relative use by Dorset residents (mainly East Dorset and the conurbation) with 69% originating from this wider local area.

Visitor origins according to deprivation 3.32 In addition to the interpretation of the demographic and postcode data, we have provided information on the Index of Multiple Deprivation 2010 (IMD) across Lower

Wild Purbeck NIA Visitor Survey Report

Layer Super Output Areas (LSOA) (Appendix 2). This data presentation is designed to understand broadly the economic and social status of the respondents. Using this information, future consultation can be tailored more suitably.

3.33 In general, most postcodes recorded in the visitor survey originate from LSOAs with an IMD score in the range 2-25. Half of all visitors with a geocoded postcode live in areas of England with an IMD score lower than 13.7, 75% of visitors lived in areas with a score lower than 15.8. This wide range of scores is representative of the varying levels of access to resources and opportunities within Dorset, particularly the conurbation of Poole and Bournemouth

Distance from home postcode to survey point 3.34 The majority of visitors lived within a short distance from the survey points. The distance from home postcode to survey location is based on straight line distance and does not take account for travel time. For all 590 postcodes gathered during the survey, the median distance to the interview location was 7.3km (mean =32.2km + 67.6). Three-quarters of people lived within a radius of 18.8km of the survey point.

3.35 There was a significant difference in linear travel distances based on the two survey periods such that visitors travelled slightly further in the school holidays compared to the term time (Kruskal-Wallis H=5.81, df=1, p=0.016). The median distance travelled from the home postcode to the survey location was 7.75km in school holidays compared to 6.48km in term time, perhaps as a reflection on a greater proportion of local people interviewed in term time. The maximum distance travelled was greatest in the holiday period, with one visitor travelling 633km from Fife for a visit to the Sika Trail Car Park whilst staying at the Hunters Moon Campsite.

3.36 Considering term time only, the linear travel distances to all sites within the Wareham Forest and Arne Peninsula areas were lower than distances travelled to the Greenlands area. Map 9 clearly shows a line around Upton where postcodes to the west are mainly visiting Wareham Forest and postcodes to the east are mainly visiting Greenlands. Visitors to the Arne Peninsula are scattered across southern England but there is also a concentration around Wareham, Stoborough and Ridge indicating local use of Sunnyside and the heathland sites at the base of the Arne Peninsula (Map 10). The flow of visitors to survey locations in the Greenlands area from the conurbation is clearly shown in Map 11.

3.37 There was also a significant difference in linear travel distances based on the type of visitor such that visitors on holiday travelled further (median 145km) compared visitors from home travelling a median distance of 5.4km (Kruskal-Wallis H=189.74, df=3, p<0.001). The postcodes by visitor types are shown in Map 11.

Wild Purbeck NIA Visitor Survey Report

Figure 5: Linear distance from visitor postcodes to each location surveyed in the two survey periods (see methods for information on symbols).

Figure 6: Linear distance from visitor postcodes to each survey location grouped by case study area in the two survey periods(see methods for information on symbols).

Wild Purbeck NIA Visitor Survey Report

Table 18: Linear distance from home postcode to survey location summary statistics.

25th percentile 75th percentile Mean (km) Median (km) Minimum (km) Maximum (km) Survey location (km) (km) Holidays Term Holidays Term Holidays Term Holidays Term Holidays Term Holidays Term Oak Hill 10.7 24.6 3.1 3.1 8.8 7.1 17.8 20.5 3 3 23.4 119.3 Stroud Bridge 16 46.4 5.2 4.5 14.4 16 22.9 104 4.2 4.5 43.6 147.8 Sika Trail CP 46.4 45.6 1.8 2.1 7.9 8.5 41.8 24.7 1 1.5 363.4 633.3 Tantinoby Farm / 1.7 19.2 0.5 0.5 0.6 0.6 1 1.6 0.4 0.4 11.1 168.5 Northport Great Ovens 17.5 5.8 1.1 2.5 5.1 4.6 9.1 9.2 0.9 1.8 217 13.6 Lawsons Clump 14 14.5 4.5 4.2 6.3 6.4 12.9 10.1 1.6 1.7 191.8 113.4 Sherford Bridge 10.3 22.8 4.6 5.9 6.5 8.6 9.8 16.4 1.2 3.2 74.7 242.6 Stoborough New 12.7 3.4 0.4 0.6 0.5 0.8 0.7 5.1 0.2 0.3 232.1 16.3 Road Sunnyside 5.5 59.6 0.2 0.3 0.3 0.4 1.2 163.8 0.2 0.2 52 242.9 Soldiers Road 5.4 19.5 1.7 2.3 5.2 3 9.4 32.6 1.2 1.2 10.1 95.6 Hartland tramway 96.9 45 7.5 9.7 62.6 23 217.7 84.3 4.5 3.5 229 144.6 Slepe Road 22.3 32.1 3.8 3.6 5.1 8 24.2 50.4 3.1 0.9 108.1 155.9 Arne RSPB 32.6 85.2 4.9 14.7 12.4 63.8 48.6 110.4 4.6 6.9 181.8 299.7 Thrashers Lane 22.3 32.3 5.4 3.1 7.2 5.2 21.1 88.6 2.9 2.7 103.9 116.1 Burnbake Campsite 85.8 76.8 7.8 46.7 79.8 81.2 166.9 104.7 0.9 35.8 186.1 120.5 Dean Hill / Nr Golf 67.8 50.6 3 2.6 15 23.1 122.3 91.6 1.8 1.2 374.9 174.5 Club Greenlands 82 13 9.9 2.7 19.9 5.7 207.8 30.6 2.5 2.7 240.6 30.6 Ferry Road, Greenlands track 79.8 10.5 10.8 5.9 18.1 7.3 159.3 8 8.5 5.5 266.6 35.5 start Ferry Road, Brands 13 32 8.1 13 32.5 55.4 13 6.5 13 56.6 Bird Hide Base of Jerry's 47.9 132.1 5.8 31.9 23.2 84.2 104.5 229.8 5.3 26 110.6 387.1 Point Studland Ferry 25.4 56.3 4.9 5.1 8.9 8.9 13.6 94.5 0.7 2.8 154 596.9 TOTAL 27 39.7 2.2 3.1 6.5 7.8 15 30.6 0.2 0.2 374.9 633.3 Greenlands Farm 47.1 55.2 5.3 5.8 12 10.5 64 72.7 0.7 1.2 374.9 596.9 Arne Peninsula 24.1 45.3 0.5 2.3 4.9 9.8 16 63.9 0.2 0.2 232.1 299.7 Wareham Forest 18.2 26.8 1.6 1.8 5.2 6.2 11.9 13.2 0.4 0.4 363.4 633.3

Wild Purbeck NIA Visitor Survey Report

Distance travelled and main activity 3.38 Visitors travelled varying distances depending upon the activity undertaken (Table 19). Considering the two survey periods separately, there were significant differences in travel distances recorded for different activities in both term time (Kruskal-Wallis H=74.24, df=6, p<0.001) and school holidays (Kruskal-Wallis H=41.18, df=5, p<0.001) using activity categories where at least 5 distances were recorded. In term time, half of those visitors who were dog walking as their main activity lived within 3.8km of the site at which they were interviewed, while in the school holidays this distance increased to 4.2km (Table 19; Map 12). In term time, wildlife watching attracts visitors from furthest afield with 50% travelling from within 68.7km whilst in the summer this distance fell to 10.4km. The distance at which 50% of walkers travel remains similar between the two survey periods (around 19km). Given that the vast majority of cyclists travel to the area on their bikes (mainly across the ferry), the travel distances of cyclists are quite small 8.1-12.3km) and encompass the majority of the conurbation including Christchurch and Wimborne (Map 12).

Table 19: Linear distance (km) from home postcode of interviewee to the survey location grouped by main activity undertaken during the two survey periods.

25th 75th Median Minimum Maximum Number of Main activity Mean (km) percentile percentile (km) (km) (km) interviews (km) (km) Term time Dog walking 14.3 0.9 3.8 8.4 0.2 363.4 183 Walking 60.8 8.1 19.8 103.7 0.2 374.9 59 Jogging etc 5.7 1.3 4.1 5.9 0.6 23.1 9 On road 22.5 4.9 8.1 10.1 4.1 154.0 28 cycling Off road 35.1 5.3 12.3 25.5 0.5 199.0 45 cycling Wildlife 62.9 27.8 68.7 95.1 4.9 115.6 5 watching Other 22.9 2.4 8.1 34.0 1.3 108.1 8 School holidays Dog walking 24.6 1.5 4.2 10.0 0.2 633.3 105 Walking 61.8 9.7 19.3 92.0 0.6 387.1 44 Jogging etc 27.5 2.5 6.7 21.8 0.5 163.8 8 On road 81.1 5.2 9.4 141.2 4.0 596.9 24 cycling Off road 34.6 5.6 8.5 32.4 0.4 242.6 40 cycling Wildlife 17.2 4.7 10.4 24.5 3.0 63.8 9 watching

Distance travelled and mode of transport 3.39 Figure 7 shows the distance between visitors’ home postcodes and the interview location, categorised by transport mode. Visitors who arrived by car or van travelled greater distances than those who walked but travelled a similar median distance as those who travelled by bicycle. Table 21 summarises the distances travelled to each survey location, based on the mode of transport used on the day of the survey. Values for ‘other’ responses have been excluded and absent values reflect small sample sizes. From Figure 7 and Table 21 it can be seen that 50% of visitors that travelled to the

Wild Purbeck NIA Visitor Survey Report

survey location by car/van lived within 8.2km of the site and 50% of those who walked lived within 0.7km.

3.40 The home postcodes of visitors by mode of transport is shown in Map 12 and clearly shows a divide between cyclists to the east (mainly interviewed at sites around Greenlands) and visitors on foot nearer to sites which are closer to housing such as Tantinoby Farm and Stoborough (sites 8-9). There are a number of outliers in Figure 7, owing to the inclusion of both local residents and holiday makers. Therefore visitors travelling long distances on foot or by bicycle would have travelled from their holiday accommodation or a friend/relative’s house (Map 13).

Figure 7: Linear distance (km) travelled from visitors’ postcode to the survey location using different transport methods. Other response categories have been excluded due to a small sample size. Note y axis is truncated at 100km (see methods for information on symbols).

Distance travelled and dog ownership 3.41 Map 14 shows the distribution of visitor postcodes and the presence of dogs. Overall, the local nature of dog walking means that visitors lived closer to survey sites when dog walking. However many people travelled long distances to visit the area with their dogs such that the maximum distance travelled was 633.2km from Fife in Scotland. Including all visitor types and during both survey periods the median travel distance was roughly two thirds lower for groups with dogs (4.5km) compared to those without dogs (12.km) (Table 20). Three quarters of all visitors with dogs travel from within 10km of the survey location.

Table 20: distance (km) from home postcode of interviewee to the survey location grouped by dog ownership. Presence Mean 25% Median 75% Minimum Maximum N of dogs No dogs 47.8 5.7 12.1 49.8 0.19 597 273 Dogs 18.8 1.1 4.5 9.6 0.19 633.2 317

Wild Purbeck NIA Visitor Survey Report

Table 21: Summary of distances travelled (km) to each survey location according to mode of transport.

Car Foot Bicycle 3.42 Survey location Mean 25% Med. 75% Min Max N Mean 25% Med. 75% Min Max N Mean 25% Med. 75% Min Max N 1 Oak Hill 8.3 3.1 6.7 12.5 3 23.4 18 53.4 20 20.9 119.3 20 119.3 3 17.1 17.1 13.7 20.5 2

2 Stroud Bridge 28.3 4.9 12.7 31 4.2 147.8 14 26.1 26.1 26.1 26.1 1 0

3 Sika Trail CP 46.0 1.8 7.9 27.1 1 633.3 70 0 0

Tantinoby Farm / 4 9.5 5 9.8 13.6 3.8 14.5 4 0.8 0.4 0.6 0.7 0.4 7.2 45 45.7 0.6 7.5 141.7 0.4 168.5 11 Northport 5 Great Ovens 14.6 2.2 5.1 9.2 0.9 217.0 26 4.4 0.9 3.7 8.5 0.9 9.1 4 0

6 Lawsons Clump 14.4 4.7 6.5 12.2 1.7 191.8 53 1.6 1.6 1.6 1.6 1 0

7 Sherford Bridge 15.8 5.2 7.7 11.6 1.2 242.6 42 5.2 5.2 5.2 5.2 1 0

8 Stoborough New Road 1.5 1.5 1.4 1.5 2 11.2 0.4 0.5 0.7 0.2 232.1 23 0

9 Sunnyside 84.2 0.3 9.5 242.9 0.3 242.9 3 13.9 0.2 0.3 1.2 0.2 163.8 17 0

10 Soldiers Road 13.9 2.3 3 10.5 1.2 95.6 10 0 0

11 Hartland tramway 70.2 9.4 23 140.2 3.5 229 10 0 74.6 74.6 4.5 144.6 2

12 Slepe Road 19.4 3.5 5 10.1 0.9 155.9 11 52.2 24.2 24.2 108.1 24.2 108.1 3 0

13 Arne RSPB 58 7.5 29.7 63.8 4.6 299.7 22 68.7 68.7 68.7 68.7 1 4.9 4.9 4.9 4.9 2

14 Thrashers Lane 27.5 4.8 7.2 33.5 2.7 116.1 14 0 5.8 5.8 5.5 6.1 2

15 Burnbake Campsite 51.1 14.6 57.6 81.2 14.6 81.2 3 78.9 27.1 84.4 127.3 0.9 147.7 6 186.1 186.1 186.1 186.1 1

16 Dean Hill / Nr Golf Club 59 2.6 14.6 83.2 1.2 374.9 18 93.6 93.6 21.4 165.9 2 3 3 3 3 1

17 Greenlands 15.6 7.4 13.1 26.4 5.7 30.6 4 2.5 2.5 2.5 2.5 1 75.2 2.7 26 196.9 2.7 196.9 3

Ferry Road, Greenlands 18 97.8 13.4 35.5 213.4 7.4 266.6 5 103.1 103.1 8.8 197.3 2 26.7 7 8.5 16.1 5.5 156.2 13 track start Ferry Road, Brands Bird 19 28.2 9.7 13.2 54.2 6.5 56.6 5 0 0 Hide 20 Base of Jerry's Point 92 7.2 35.9 133.6 5.3 387.1 11 54.9 26 33.9 104.7 26 104.7 3 0

21 Studland Ferry 40.6 5.9 21.2 69.8 4.5 148.3 12 2.9 2.9 0.7 5.2 2 36.7 5.1 8.6 13.6 2.8 596.9 73

TOTAL 33.6 4.4 8.2 20.2 0.3 633.3 357 17.4 0.4 0.7 5.2 0.2 232.1 115 37.7 5 8.4 15.5 0.4 596.9 110 Greenlands Farm 58.7 7.3 19.3 79.6 1.2 387.1 58 65.0 6.1 34.8 116.5 0.7 197.3 16 37.8 5.1 8.6 14.9 2.7 596.9 91 Arne Peninsula 41.3 4.6 9.6 49.9 0.3 299.7 72 16.4 0.3 0.4 1 0.2 232.1 44 28.4 4.8 5.2 40.7 4.5 144.6 6 Wareham Forest 24.7 3.4 7.4 14.5 0.9 633.3 227 4.4 0.5 0.6 0.9 0.4 119.3 55 41.3 0.7 9.8 81.1 0.4 168.5 13

Wild Purbeck NIA Visitor Survey Report

Duration of visit 3.43 Visitors were asked how long they spent or intended to spend in the area on the day of their visit. Overall, 42% of respondents had spent or intended to spend less than one hour in the area on the day of the interview, 25% between 1 and 2 hours, 13% between 2 and 3 hours and 20% more than three hours.

3.44 The amount of time spent in an area varied according to the main activity being undertaken (Table 22). The majority of dog walkers spent less than one hour on site (69%), only 2% of dog walks lasted longer than three hours. Joggers also spent less time on site, with 72% only spending less than one hour; no joggers spent more than three hours in the area. The time spent on site by walkers varied, with the highest percentage spending more than three hours (36%); many of those enjoying the scenery also spent more than three hours in the area (60%).

Table 22: Main activity carried out and time spent on site. The percentages for each activity are given in parentheses. The highest percentage for each activity is highlighted in grey. Less than 1 More than 3 Main Activity 1 -2 hours 2 - 3 hours Total hour hours

Dog walking 224(69) 85(26) 8(2) 7(2) 324(100) Walking 29(24) 33(27) 16(13) 43(36) 121(100) Jogging / Power walking 13(72) 4(22) 1(6) 18(100)

Outing with family 1(17) 1(17) 3(50) 1(17) 6(100) Cycling on road 5(8) 7(12) 23(39) 24(41) 59(100) Cycling off road 6(6) 22(23) 21(22) 45(48) 94(100) Wildlife watching 1(6) 8(47) 2(12) 6(35) 17(100) Enjoy scenery 1(20) 1(20) 3(60) 5(100)

Photography 3(75) 1(25) 4(100)

Meet up with friends 1(33) 1(33) 1(33) 3(100)

Watersports 1(20) 2(40) 2(40) 5(100)

Other 2(13) 5(31) 6(38) 3(19) 16(100) Total 283(42) 168(25) 85(13) 136(20) 672(100)

3.45 The duration of a visit varied according to the site visited. The highest percentage of visitors stating that they had spent or intended to spend less than an hour on site was recorded at the Sika Trail car park, site 3 (72%) (Table 23). The majority of respondents at site 18, the start of the Greenlands track, spent more than three hours on site (76%). No visitors to sites 10 and 19 spent more than three hours in the area.

Wild Purbeck NIA Visitor Survey Report

In Greenlands, the highest percentage of visitors stated that they had spent, or intended to spend, more than three hours in the area, accounting for 48% of responses. At both the Arne Peninsula and Wareham Forest, the highest percentages were recorded for those visitors spending less than one hour on site (40 and 62% respectively). Only 9% of respondents at Wareham Forest spent more than two hours in the area.

Of those respondents visiting Greenlands for dog walking, 43% spent less than one hour in the area, while 62% of walkers spent more than three hours. In total, 69% of dog walkers at Hartland spent less than one hour in the area and 72% of dog walkers in Wareham Forest. 40% of walkers in Wareham Forest spent less than one hour on site.

Table 23: Survey location and time spent on site. The percentages for each site are given in parentheses. The highest percentage for each site is highlighted in grey.

Location Less than 1 More than 3 Location Name 1 -2 hours 2 - 3 hours Total Code hour hours

1 Oak Hill 15(58) 7(27) 3(12) 1(4) 26(100) 2 Stroud Bridge 9(53) 6(35) 2(12) 17(100)

3 Sika Trail CP 58(72) 13(16) 7(9) 3(4) 81(100) Tantinoby Farm / 4 40(66) 14(23) 3(5) 4(7) 61(100) Northport 5 Great Ovens 16(48) 14(42) 2(6) 1(3) 33(100) 6 Lawsons Clump 46(67) 22(32) 1(1) 69(100)

7 Sherford Bridge 23(49) 20(43) 2(4) 2(4) 47(100) Stoborough New 8 20(69) 7(24) 2(7) 29(100) Road 9 Sunnyside 12(55) 8(36) 2(9) 22(100)

10 Soldiers Road 8(67) 3(25) 1(8) 12(100)

11 Hartland tramway 4(31) 5(38) 4(31) 13(100)

12 Slepe Road 6(32) 8(42) 3(16) 2(11) 19(100) 13 Arne RSPB 5(17) 12(41) 3(10) 9(31) 29(100) 14 Thrashers Lane 2(11) 3(16) 5(26) 9(47) 19(100) 15 Burnbake Campsite 4(27) 2(13) 1(7) 8(53) 15(100) Dean Hill / Nr Golf 16 7(30) 5(22) 2(9) 9(39) 23(100) Club 17 Greenlands 1(9) 2(18) 3(27) 5(45) 11(100) Ferry Road, 18 Greenlands track 1(5) 1(5) 3(14) 16(76) 21(100) start Ferry Road, Brands 19 3(33) 4(44) 2(22) 9(100) Bird Hide Base of Jerry's 20 3(14) 6(27) 4(18) 9(41) 22(100) Point 21 Studland Ferry 2(2) 11(11) 36(37) 49(50) 98(100) Total 285(42) 168(25) 85(13) 138(20) 676(100)

Greenlands 21(11) 31(16) 51(26) 96(48) 199(100)

Arne Peninsula 57(40) 41(29) 17(12) 28(20) 143(100)

Wareham Forest 207(62) 96(29) 17(5) 14(4) 334(100)

Wild Purbeck NIA Visitor Survey Report

Temporal visitation 3.46 Visitors were asked if they tend to visit the area at a certain time of day and could choose multiple responses from six categories. In total, 825 responses were received for this question; on average 1.2 responses per respondent.

3.47 Overall, 39% of responses reflected that visitors did not visit at a particular time of day, that they did not know or were visiting for the first time (Table 24); 21% visited before 9am. Only 6% visited either between 12 and 3pm or between 3 and 5pm. The highest percentage recorded as visiting before 9am was recorded at site 8, Stoborough New Road (38%). The highest number of responses at all but seven sites reflected no particular preference for visiting at a particular time of day.

3.48 When considering the frequency with which respondents visited the survey locations by main activity, there is some variation. Most dog walkers cited as before 9am and ‘no/don’t know’, each accounting for 27% of responses (Table 25). The majority of walkers stated that they did not visit at any particular time of day out of preference (59%).

Across all areas, the most commonly cited response to the question of time of day visited was ‘no/don’t know/first visit’, accounting for 58% of responses at Greenlands, 31% at Hartland and 32% at Wareham Forest (Table 24). Many visitors also visit these areas before 9am; 15% of responses at Greenlands, 19% at the Arne Peninsula and 32% at Wareham Forest. At Greenlands, only 2% of responses reflected a preference to visit between 12 and 3pm, and only 1% between 2 and 5pm.

Wild Purbeck NIA Visitor Survey Report

Table 24: The number of responses to the question of the time of day respondents visit the site. Percentages for each location are given in parentheses. The highest percentage for each site is highlighted in grey.

Location Between 9am Between 12pm Between 3pm No/Don’t Location Name Before 9am After 5pm Total Code and 12pm and 3pm and 5 pm Know/First Visit

1 Oak Hill 5(19) 8(30) 3(11) 1(4) 2(7) 8(30) 27(100) 2 Stroud Bridge 1(5) 7(37) 2(11) 1(5) (0) 8(42) 19(100) 3 Sika Trail CP 26(25) 8(8) 3(3) 8(8) 18(17) 41(39) 104(100) Tantinoby Farm / 4 16(18) 12(13) 5(6) 6(7) 25(28) 26(29) 90(100) Northport 5 Great Ovens 10(27) 5(14) 2(5) 3(8) 5(14) 12(32) 37(100) 6 Lawsons Clump 29(35) 11(13) 3(4) 3(4) 10(12) 26(32) 82(100) 7 Sherford Bridge 14(27) 10(19) 9(17) 3(6) 4(8) 12(23) 52(100) 8 Stoborough New Road 15(38) 6(15) 3(8) 6(15) 5(13) 5(13) 40(100) 9 Sunnyside 8(24) 4(12) 5(15) 3(9) 7(21) 7(21) 34(100) 10 Soldiers Road 4(24) 4(24) 1(6) 1(6) 2(12) 5(29) 17(100) 11 Hartland tramway 2(11) 4(22) 2(11) 2(11) 2(11) 6(33) 18(100) 12 Slepe Road 4(17) 5(22) 4(17) 2(9) 3(13) 5(22) 23(100) 13 Arne RSPB 1(3) 6(19) 1(3) 2(6) 22(69) 32(100)

14 Thrashers Lane 2(8) 7(29) 3(13) 2(8) 2(8) 8(33) 24(100) 15 Burnbake Campsite 3(17) 2(11) 2(11) 11(61) 18(100)

16 Dean Hill / Nr Golf Club 5(19) 3(12) 1(4) 17(65) 26(100)

17 Greenlands 1(7) 4(29) 2(14) 1(7) 6(43) 14(100)

Ferry Road, Greenlands 18 5(20) 5(20) 4(16) 11(44) 25(100) track start Ferry Road, Brands Bird 19 1(11) 8(89) 9(100) Hide 20 Base of Jerry's Point 2(9) 3(13) 1(4) 3(13) 14(61) 23(100)

21 Studland Ferry 17(15) 11(10) 1(1) 2(2) 16(14) 64(58) 111(100) Total 170(21) 125(15) 51(6) 46(6) 111(13) 322(39) 825(100)

Greenlands 33(15) 28(12) 5(2) 3(1) 26(12) 131(58) 226(100)

Arne Peninsula 36(19) 36(19) 19(10) 18(10) 21(11) 58(31) 188(100)

Wareham Forest 101(25) 61(15) 27(7) 25(6) 64(16) 133(32) 411(100)

Wild Purbeck NIA Visitor Survey Report

Table 25: The time of day visited by respondents and their main activities. Percentages for each location are given in parentheses. The highest percentage for each activity is highlighted in grey.

Between Between No/Don’t Before Between 9am Main Activity 12pm and 3pm and 5 After 5pm Know/First Total 9am and 12pm 3pm pm Visit Dog walking 112(27) 66(16) 27(7) 29(7) 68(17) 110(27) 412(100) Walking 16(12) 18(13) 10(7) 4(3) 9(7) 81(59) 138(100) Jogging/ Power walking 8(32) 6(24) 1(4) 1(4) 4(16) 5(20) 25(100) Outing with family 1(17) 1(17) 4(67) 6(100)

Cycling on road 11(17) 5(8) 2(3) 7(11) 41(62) 66(100)

Cycling off road 13(12) 15(13) 6(5) 5(4) 19(17) 54(48) 112(100) Wildlife watching 4(18) 7(32) 2(9) 2(9) 7(32) 22(100)

Enjoy scenery 1(25) 1(25) 2(50) 4(100)

Photography 4(100) 4(100)

Meet up with friends 1(33) 2(67) 3(100)

Watersports 1(14) 2(29) 1(14) 1(14) 2(29) 7(100)

Other 1(5) 4(20) 3(15) 2(10) 3(15) 7(35) 20(100) Total 168(21) 124(15) 51(6) 46(6) 111(14) 319(39) 819(100)

3.49 Visitors were asked when they generally choose to visit the area, for example mostly on weekends; one response could be provided per respondent. 668 respondents provided an answer to this question.

3.50 Overall, the majority of respondents stated that they visit the area equally over weekdays and weekends, accounting for 45% of all responses (Table 26). Only 13% of visitors visit the site most weekdays, while 22% visit most weekends. Of the dog walkers interviewed, 61% stated that they visit equally over weekends and weekdays (Table 27). The highest percentage of on-road cyclists stated that they tend to visit more on weekends (46%), while off-road cyclists tended to visit equally on weekends and weekdays (33%).

Across all areas, the highest percentage of respondents stated that they visit the site equally over weekends and weekdays; Greenlands 36%, Arne Peninsula 43% and Wareham Forest 52% (Table 26).

Wild Purbeck NIA Visitor Survey Report

Table 26: When respondents generally visit the area. The percentages for each survey location are given in parentheses. The highest percentage for each site is highlighted in grey.

Equally over Location Don't know / Location Name Mostly weekdays Mostly weekends weekends and Other Total Code First visit weekdays 1 Oak Hill 5(19) 8(31) 10(38) 2(8) 1(4) 26(100) 2 Stroud Bridge 4(24) 5(29) 5(29) 3(18) 17(100)

3 Sika Trail CP 5(6) 15(19) 38(47) 22(27) 1(1) 81(100) 4 Tantinoby Farm / Northport 2(3) 6(10) 49(80) 3(5) 1(2) 61(100) 5 Great Ovens 1(3) 5(15) 27(82) 33(100)

6 Lawsons Clump 16(24) 16(24) 29(43) 7(10) 68(100)

7 Sherford Bridge 12(27) 14(32) 13(30) 5(11) 44(100)

8 Stoborough New Road 4(14) 2(7) 14(48) 3(10) 6(21) 29(100) 9 Sunnyside 1(5) 19(86) 2(9) 22(100)

10 Soldiers Road 1(9) 3(27) 4(36) 1(9) 2(18) 11(100) 11 Hartland tramway 2(17) 2(17) 1(8) 5(42) 2(17) 12(100) 12 Slepe Road 1(5) 3(16) 10(53) 3(16) 2(11) 19(100) 13 Arne RSPB 4(13) 8(27) 6(20) 9(30) 3(10) 30(100) 14 Thrashers Lane 4(21) 5(26) 7(37) 3(16) 19(100)

15 Burnbake Campsite 1(7) 3(20) 2(13) 9(60) 15(100)

16 Dean Hill / Nr Golf Club 4(17) 2(9) 9(39) 8(35) 23(100)

17 Greenlands 3(27) 1(9) 6(55) 1(9) 11(100)

Ferry Road, Greenlands track 18 2(11) 4(21) 9(47) 3(16) 1(5) 19(100) start 19 Ferry Road, Brands Bird Hide 2(22) 1(11) 1(11) 4(44) 1(11) 9(100) 20 Base of Jerry's Point 3(14) 5(24) 8(38) 5(24) 21(100)

21 Studland Ferry 10(10) 36(37) 36(37) 15(15) 1(1) 98(100) Total 86(13) 145(22) 303(45) 113(17) 21(3) 668(100)

Greenlands 25(13) 52(27) 71(36) 45(23) 3(2) 196(100)

Arne Peninsula 16(11) 24(17) 61(43) 26(18) 15(11) 142(100)

Wareham Forest 45(14) 69(21) 171(52) 42(13) 3(1) 330(100)

Wild Purbeck NIA Visitor Survey Report

Table 27: When respondents generally visit the area by their given main activity. The percentage for each activity is given in parentheses. The highest percentage for each activity is highlighted in grey.

Equally over Mostly Mostly Don't know Main Activity weekends and Other Total weekdays weekends / First visit weekdays Dog walking 39(12) 49(15) 197(61) 30(9) 6(2) 321(100) Walking 13(11) 24(20) 33(28) 44(37) 4(3) 118(100) Jogging/ Power walking 6(33) 4(22) 8(44) 18(100)

Outing with family 1(17) 3(50) 1(17) 1(17) 6(100)

Cycling on road 3(5) 27(46) 18(31) 10(17) 1(2) 59(100) Cycling off road 16(17) 25(27) 31(33) 19(20) 2(2) 93(100) Wildlife watching 3(18) 6(35) 3(18) 5(29) 17(100)

Enjoy scenery 1(25) 3(75) 4(100)

Photography 2(50) 1(25) 1(25) 4(100)

Meet up with friends 1(33) 2(67) 3(100)

Watersports 1(20) 2(40) 2(40) 5(100)

Other 1(6) 2(13) 7(44) 3(19) 3(19) 16(100) Total 85(13) 144(22) 301(45) 113(17) 21(3) 664(100)

3.51 Visitors were asked whether the time of year influenced the frequency with which they visit the area; multiple responses were accepted and 411 responses were recorded in total. Overall, the highest number of responses indicated that summer was the preferred time to visit the area, accounting for 31% of responses (Table 28). 23% of visitors stated that they visit the area equally all year; this answer was recorded most frequently at 16 of the 21 sites.

The majority of responses to the question of preference of season for all three areas reflected no preference, with the highest percentage of responses for each site stating ‘equally all year’; Greenlands 44%, Arne Peninsula 55% and Wareham Forest 69% (Table 28).

Wild Purbeck NIA Visitor Survey Report

Table 28: The number of responses for each given season category. Percentages for each site are given in parentheses. The highest percentage for each site is highlighted in grey.

Location Don’t Location Name Spring Summer Autumn Winter Equally all year Total Code Know/First visit

1 Oak Hill 3(10) 5(17) 1(3) 1(3) 19(66) 29(100)

2 Stroud Bridge 2(10) 5(25) 1(5) 12(60) 20(100)

3 Sika Trail CP 8(10) 19(23) 54(67) 81(100)

4 Tantinoby Farm / Northport 3(5) 1(2) 58(94) 62(100)

5 Great Ovens 1(3) 2(6) 1(3) 1(3) 30(86) 35(100)

6 Lawsons Clump 2(3) 11(15) 5(7) 4(5) 5(7) 48(64) 75(100) 7 Sherford Bridge 8(13) 15(25) 6(10) 1(2) 3(5) 27(45) 60(100) 8 Stoborough New Road 4(13) 1(3) 1(3) 24(80) 30(100)

9 Sunnyside 1(4) 3(13) 1(4) 1(4) 17(74) 23(100)

10 Soldiers Road 1(8) 1(8) 2(15) 9(69) 13(100)

11 Hartland tramway 1(7) 1(7) 2(14) 2(14) 5(36) 3(21) 14(100) 12 Slepe Road 3(14) 2(9) 1(5) 4(18) 12(55) 22(100)

13 Arne RSPB 1(3) 6(18) 2(6) 1(3) 9(26) 15(44) 34(100) 14 Thrashers Lane 2(9) 9(39) 2(9) 2(9) 8(35) 23(100)

15 Burnbake Campsite 5(31) 1(6) 8(50) 2(13) 16(100)

16 Dean Hill / Nr Golf Club 2(8) 3(12) 1(4) 8(31) 12(46) 26(100)

17 Greenlands 1(8) 4(33) 1(8) 6(50) 12(100)

Ferry Road, Greenlands 18 4(14) 7(25) 3(11) 3(11) 11(39) 28(100) track start 19 Ferry Road, Brands Bird Hide 2(20) 1(10) 4(40) 3(30) 10(100)

20 Base of Jerry's Point 2(8) 9(35) 3(12) 6(23) 6(23) 26(100)

21 Studland Ferry 11(10) 21(18) 6(5) 14(12) 63(55) 115(100)

Total 45(11) 126(31) 35(9) 13(3) 96(23) 96(23) 411(100)

Greenlands 20(9) 51(22) 15(6) 44(19) 103(44) 233(100)

Arne Peninsula 9(6) 26(16) 6(4) 6(4) 24(15) 88(55) 159(100)

Wareham Forest 16(4) 49(14) 14(4) 7(2) 28(8) 248(69) 362(100)

Wild Purbeck NIA Visitor Survey Report

Frequency of visit 3.52 Visitors were asked how frequently they had visited the survey location over the past year; in total, 676 interviewees provided an answer to this question. Overall, 18% visited between one and three times per week (approximately 40-180 visits a year), 17% visited daily or were on their first visit to the site or did not know (Table 29). Map 15 shows home postcodes by visit frequency and unsurprisingly, those residents living closer to the site visit more regularly. The highest number of daily visitors were recorded at Tantinoby farm (56%) and sites 8 and 9, Stoborough New Road and Sunnyside (55%) (Map 16).

3.53 When considering the frequency with which respondents visited the survey locations by main activity, there is a great deal of variation. Overall, dog walkers visit most often, with 32% stating they visit on a daily basis (Table 30). The majority of walkers stated that they were visiting for the first time, or did not know how often they visited (43%) while 35% of those watching wildlife visit less than once per month.

Overall, 24% of visitors to the Greenlands area were visiting for the first time, or did not know how often they visited the area over the past year. 25% of visitors to the Arne Peninsula visited daily and 22% to Wareham Forest also visited daily. Only 2% of visitors to Greenlands visited on a daily basis, with most respondents visiting the area less frequently than for the other two areas.

Of those visitors to Greenlands, only 10% of dog walkers visit on a daily basis, compared to 48% at Hartland and 29% at Wareham Forest. Across all three areas, the highest percentage of walkers stated that they were visiting for the first time or did not know how often they visited (Greenlands 59%, Arne Peninsula 39% and Wareham Forest 33%). Off-road cyclists visited Greenlands more frequently than the other two areas, with 34% visiting between one and three times per week.

Wild Purbeck NIA Visitor Survey Report

Table 29: Visit frequency of visitors to each survey location and survey area. Percentages for each location are given in parentheses. The highest percentage for each given site is highlighted in grey.

1-3 times a 2-3 times per Once a Less than once Location Most days (180+ Don't know / Location Name Daily week (40-180 month (15-40 month (6- a month (2-5 Total Code visits) First visit visits) visits) 15 visits) visits) 1 Oak Hill 3(12) 9(35) 3(12) 3(12) 6(23) 2(8) 26(100)

2 Stroud Bridge 2(12) 6(35) 1(6) 1(6) 3(18) 4(24) 17(100)

3 Sika Trail CP 18(22) 9(11) 7(9) 6(7) 7(9) 13(16) 21(26) 81(100) 4 Tantinoby Farm / Northport 34(56) 6(10) 5(8) 4(7) 8(13) 4(7) 61(100)

5 Great Ovens 11(33) 7(21) 5(15) 5(15) 2(6) 3(9) 33(100)

6 Lawsons Clump 9(13) 5(7) 20(29) 9(13) 9(13) 11(16) 6(9) 69(100) 7 Sherford Bridge 1(2) 2(4) 12(26) 12(26) 10(21) 6(13) 4(9) 47(100) 8 Stoborough New Road 16(55) 6(21) 2(7) 1(3) 1(3) 2(7) 1(3) 29(100) 9 Sunnyside 12(55) 2(9) 2(9) 1(5) 2(9) 3(14) 22(100)

10 Soldiers Road 4(33) 2(17) 1(8) 2(17) 1(8) 1(8) 1(8) 12(100) 11 Hartland tramway 1(8) 1(8) 2(17) 2(17) 1(8) 5(42) 12(100)

12 Slepe Road 2(11) 5(26) 3(16) 2(11) 2(11) 1(5) 4(21) 19(100) 13 Arne RSPB 2(7) 2(7) 5(17) 12(40) 9(30) 30(100)

14 Thrashers Lane 2(11) 1(5) 1(5) 4(21) 3(16) 3(16) 5(26) 19(100) 15 Burnbake Campsite 4(27) 3(20) 8(53) 15(100)

16 Dean Hill / Nr Golf Club 1(4) 3(13) 3(13) 3(13) 1(4) 4(17) 8(35) 23(100) 17 Greenlands 3(27) 1(9) 1(9) 1(9) 3(27) 2(18) 11(100)

Ferry Road, Greenlands track 18 7(33) 6(29) 2(10) 2(10) 4(19) 21(100) start 19 Ferry Road, Brands Bird Hide 2(22) 2(22) 1(11) 4(44) 9(100)

20 Base of Jerry's Point 1(5) 1(5) 3(14) 2(9) 4(18) 5(23) 6(27) 22(100) 21 Studland Ferry 2(2) 2(2) 28(29) 14(14) 18(18) 18(18) 16(16) 98(100) Total 115(17) 58(9) 120(18) 86(13) 80(12) 104(15) 113(17) 676(100)

Greenlands 4(2) 9(5) 44(22) 32(16) 26(13) 36(18) 48(24) 199(100)

Arne Peninsula 36(25) 17(12) 12(8) 14(10) 14(10) 22(15) 28(20) 143(100)

Wareham Forest 75(22) 32(10) 64(19) 40(12) 40(12) 46(14) 37(11) 334(100)

Wild Purbeck NIA Visitor Survey Report

Table 30: Visit frequency for each given main activity. Percentages for each activity are given in parentheses. The highest percentage for each activity is highlighted in grey. 2-3 times Less than Most days 1-3 times a Once a Don't per month once a Main Activity Daily (180+ week (40- month (6- know / Total (15-40 month (2-5 visits) 180 visits) 15 visits) First visit visits) visits) Dog walking 103(32) 48(15) 60(19) 31(10) 28(9) 33(10) 21(6) 324(100) Walking 4(3) 3(3) 11(9) 10(8) 13(11) 27(23) 52(43) 120(100) Jogging/Power walking 1(6) 1(6) 5(28) 6(33) 3(17) 2(11) 18(100)

Outing with family 1(17) 3(50) 2(33) 6(100)

Cycling on road 2(3) 1(2) 14(24) 12(20) 8(14) 11(19) 11(19) 59(100) Cycling off road 2(2) 2(2) 23(24) 17(18) 19(20) 17(18) 15(16) 95(100) Wildlife watching 2(12) 1(6) 3(18) 4(24) 6(35) 1(6) 17(100)

Enjoy scenery 1(20) 1(20) 3(60) 5(100)

Photography 1(25) 1(25) 1(25) 1(25) 4(100)

Meet up with friends 1(33) 2(67) 3(100)

Watersports 1(20) 2(40) 1(20) 1(20) 5(100)

Other 1(6) 1(6) 4(25) 1(6) 3(19) 2(13) 4(25) 16(100) Total 115(17) 58(9) 120(18) 84(13) 80(12) 103(15) 112(17) 672(100)

Motivations for visit 3.54 Visitors were asked what made them visit the area specifically on the day of the interview, rather than another local site. Multiple responses were accepted and were categorised by the surveyor, while respondents were asked to provide one factor that they considered to be the main reason for visiting that site specifically.

3.55 Overall, 612 respondents provided an answer to this question; the most commonly cited reason for choosing to visit a site specifically, rather than another local site, was that it was close to home, accounting for 24% of all responses (Table 31). In total, 16% provided ‘other’ in response to this question, with responses including ‘recommendation’, ‘convenience’, ‘en-route’ to another location or just generally liking the area. Scenery was an important factor for 14% of respondents, while parking was only influential for 1%.

Table 31: Main motivations for visiting the area specifically, percentages are in parentheses and are rounded for ease of interpretation. Main motivation Response Total Close to home 148(24) Other 95(16) Scenery 86(14) Good for dog 34(6) Choice of routes available 33(5) Quick & easy travel route 28(5) Right place for activity 28(5) Quiet, no traffic noise 28(5) Marked cycle/ walk trails 25(4) Ability to let dog off lead 22(4) Particular wildlife interest 20(3) Open landscape 18(3) Not many people 12(2)

Wild Purbeck NIA Visitor Survey Report

Main motivation Response Total Habit / Familiarity 11(2) Don't know / Others chose 10(2) Feels safe 8(1) Good/ easy parking 5(1) Facilities available 1(0.2) Refreshments nearby

Total 612(100)

3.56 Respondents were able to provide multiple ‘other’ reasons for specifically choosing a site; 1000 responses were recorded. The most commonly cited response related to the ‘scenery’ at a given site, accounting for 15% of all responses, 11% provided ‘other’ (Table 32). In total, 10% chose a site specifically because of its suitability for their dog.

Table 32: Range of other responses for motivations for visiting a site specifically. Percentages are in parentheses. Other factors Response Total Scenery 149(15) Other 111(11) Good for dog / dog enjoys it 96(10) Choice of different routes available 73(7) Open landscape 71(7) Close to home 67(7) Quiet with no traffic noise 64(6) Ability to let dog off lead 63(6) Not many people 58(6) Marked cycle/walk trails 49(5) Habit 40(4) Particular wildlife interest 40(4) Right place for activity 35(4) Quick & easy travel route 31(3) Good/easy parking 22(2) Feel safe 16(2) Refreshments / cafe / pub nearby 7(1) Don't know / Others in party chose 4(0.4) Particular facilities here 4(0.4) Total 1000(100)

3.57 The main motivation for visiting varied according to the survey location (Table 34;Figure 8). Closeness to home and scenery were the most popular reasons given for all sites within Wareham Forest. Within the Arne Peninsula area, Stoborough New road and Sunnyside were selected for closeness to home whereas other sites such as Arne and Soldiers road were visited for enjoyment of scenery. Wildlife interest was cited as the main reason at Hartland Tramway and this may be due to the fact that a high proportion of bird watchers were interviewed. Within the Greenlands Area, marked trails were a popular reason but a number of respondents gave specific reasons under ‘other’. Considering visitor infrastructure such as specific facilities and choice of routes, these were most important at Slepe road (1 response for facilities) and Sika Trail where

Wild Purbeck NIA Visitor Survey Report

choice of routes was mentioned by 7 groups. Good parking was a popular response at Dean Hill.

3.58 Locations where visitors stated that ‘letting the dog off the lead’ was important included Wareham Forest sites: Stroud Bridge, Sika Trail, Great Ovens, Tantinoby Farm and also Dean Hill (Greenlands/Studland area). In terms of numbers, overall only 22 groups or 4% stated that letting the dog off the lead was important.

Figure 8: The number of responses recorded as reasons for visiting a site by the survey location. Multiple responses were recorded. 3.59 The main motivation for visiting also varied according to the main activity carried out on the day of the interview (Table 35; Figure 9). In total, 38% of dog walkers and 35% of joggers stated that ‘close to home’ was an influential factor in their choice of location, while 41% of wildlife watchers chose a site due to a particular wildlife interest. Other than wildlife watchers, only 13 people undertaking different activities stated wildlife interest as a reason for visiting: walkers, dog walkers, cyclists and photographers.

Wild Purbeck NIA Visitor Survey Report

Figure 9: The number of responses recorded as reasons for visiting a site by the main activity undertaken. Multiple responses were recorded.

3.60 In total, 80 respondents stated that they were visiting the location of the survey for the first time, or that they did not know how frequently they had visited the site. Of these, 38% stated ‘other’ reasons as their main motivation for choosing that site specifically; comments included ‘passing by’, ‘recommendation’, ‘school group’, ‘Duke of Edinburgh award’ and a ‘new place to visit’. Ease of travel to a site and scenery each constituted 10% of responses and 8% stated ‘close to home’ as a reason to visit (Table 33).

Table 33: Main motivation for first time visitors to visit a site. Percentages are in parentheses. Main motivation Response Total Other 30(38) Easy travel route 8(10) Scenery 8(10) Close to home 6(8) Activity 5(6) Wildlife interest 5(6) Don't know 4(5) Good for dog 4(5) Choice of routes 3(4) Marked trails 3(4) Good parking 1(1) Feels safe 1(1) Habit 1(1) Can let dog off lead 1(1) Total 80(100)

Wild Purbeck NIA Visitor Survey Report

Table 34: Main motivation for choosing to visit a site by survey location. Percentages are in parentheses. The highest percentage for each site is highlighted in grey.

Survey abit

Location Name dog let

Total

route Quiet

Location scape

home

Other

routes

people

Activity

off lead off

Wildlife Wildlife interest

Scenery

Close to to Close

Facilities

Choice of of Choice

Feels safe Feels

Not many many Not

Easy travel Easytravel

Open land Open

Can

Don't know Don't

Good for dog Goodfor

Marked trails Marked Goodparking

1 Oak Hill 4(15) 4(15) 2(8) 8(31) 1(4) 1(4) 3(12) 2(8) 1(4) 26(100)

2 Stroud Bridge 2(13) 1(6) 2(13) 5(31) 2(13) 2(13) 1(6) 1(6) 16(100)

3 Sika Trail CP 2(3) 20(26) 10(13) 1(1) 7(9) 3(4) 7(9) 7(9) 7(9) 3(4) 10(13) 77(100)

Tantinoby Farm / 4 37(63) 1(2) 1(2) 2(3) 1(2) 1(2) 1(2) 1(2) 3(5) 4(7) 3(5) 4(7) 59(100) Northport 5 Great Ovens 13(50) 1(4) 1(4) 2(8) 3(12) 2(8) 2(8) 2(8) 26(100)

6 Lawsons Clump 13(23) 5(9) 1(2) 1(2) 4(7) 7(12) 1(2) 1(2) 1(2) 9(16) 2(4) 3(5) 5(9) 1(2) 3(5) 57(100)

7 Sherford Bridge 1(2) 10(21) 5(11) 1(2) 1(2) 3(6) 5(11) 6(13) 1(2) 2(4) 4(9) 2(4) 1(2) 1(2) 3(6) 1(2) 47(100)

8 Stoborough New Road 1(4) 17(63) 1(4) 1(4) 1(4) 1(4) 2(7) 1(4) 2(7) 27(100)

9 Sunnyside 14(64) 1(5) 1(5) 1(5) 1(5) 1(5) 1(5) 2(9) 22(100)

10 Soldiers Road 1(10) 3(30) 2(20) 1(10) 3(30) 10(100)

11 Hartland tramway 5(42) 1(8) 6(50) 12(100)

12 Slepe Road 2(11) 1(5) 1(5) 1(5) 2(11) 1(5) 2(11) 1(5) 1(5) 2(11) 5(26) 19(100)

13 Arne RSPB 1(3) 2(7) 1(3) 11(37) 1(3) 1(3) 5(17) 1(3) 1(3) 6(20) 30(100)

14 Thrashers Lane 1(7) 3(21) 2(14) 2(14) 6(43) 14(100)

15 Burnbake Campsite 1(14) 1(14) 5(71) 7(100)

16 Dean Hill / Nr Golf Club 2(13) 1(6) 5(31) 1(6) 1(6) 1(6) 5(31) 16(100)

17 Greenlands 1(9) 2(18) 1(9) 1(9) 3(27) 3(27) 11(100)

Ferry Road, Greenlands 18 2(11) 1(5) 2(11) 2(11) 1(5) 1(5) 1(5) 1(5) 7(37) 1(5) 19(100) track start Ferry Road, Brands Bird 19 1(25) 3(75) 4(100) Hide 20 Base of Jerry's Point 1(5) 1(5) 4(21) 1(5) 1(5) 2(11) 2(11) 1(5) 6(32) 19(100)

21 Studland Ferry 5(5) 8(9) 7(7) 20(21) 2(2) 15(16) 1(1) 2(2) 6(6) 3(3) 25(27) 94(100)

Total 10(2) 148(24) 28(5) 5(1) 8(1) 1(0.2) 33(5) 86(14) 18(3) 11(2) 28(5) 20(3) 34(6) 22(4) 25(4) 28(5) 12(2) 95(16) 612(100)

Greenlands 5(3) 13(8) 3(2) 1(1) 11(6) 34(20) 1(1) 5(3) 16(9) 4(2) 4(2) 1(1) 13(8) 8(5) 3(2) 48(28) 170(100)

Arne Peninsula 2(1) 36(27) 1(1) 3(2) 1(1) 1(1) 21(16) 5(4) 4(3) 3(2) 13(10) 3(2) 1(1) 2(1) 8(6) 3(2) 27(20) 134(100)

Wareham Forest 3(1) 99(32) 27(9) 2(1) 4(1) 21(7) 31(10) 12(4) 2(1) 9(3) 3(1) 27(9) 20(6) 10(3) 12(4) 6(2) 20(6) 308(100)

Wild Purbeck NIA Visitor Survey Report

Table 35: Main motivation for visit and main activity carried out. Percentages are in parentheses. The highest percentage for each activity is highlighted in grey.

scape

Main Activity

lead

Total

Habit

Quiet

Other

travel route travel

Activity

Scenery

Facilities

Feels safe Feels

Don't know Don't

Good for dog Good

Markedtrails

Good parking Good

Close to home to Close

Can let dog off dog let Can

Open land Open

Wildlife interest Wildlife

Choice of routes of Choice

Easy Not many people Not

Dog walking 2(1) 112(38) 21(7) 3(1) 4(1) 14(5) 27(9) 11(4) 5(2) 3(1) 2(1) 34(11) 21(7) 5(2) 13(4) 3(1) 17(6) 297(100)

Walking 2(2) 16(15) 2(2) 1(1) 1(1) 5(5) 22(21) 4(4) 1(1) 4(4) 6(6) 3(3) 5(5) 4(4) 28(27) 104(100)

Jogging / Power walking 6(35) 1(6) 6(35) 2(12) 1(6) 1(6) 17(100)

Outing with family 1(20) 2(40) 1(20) 1(20) 5(100)

Cycling on road 3(5) 6(11) 1(2) 5(9) 11(19) 1(2) 3(5) 3(5) 2(4) 1(2) 21(37) 57(100)

Cycling off road 2(2) 6(7) 3(3) 1(1) 2(2) 9(10) 14(16) 1(1) 12(14) 2(2) 13(15) 5(6) 4(5) 13(15) 87(100)

Wildlife watching 2(12) 1(6) 2(12) 1(6) 1(6) 7(41) 3(18) 17(100)

Enjoy scenery 1(33) 1(33) 1(33) 3(100)

Photography 1(33) 2(67) 3(100)

Meet up with friends 1(50) 1(50) 2(100)

Watersports 1(25) 1(25) 2(50) 4(100)

Other 1(7) 1(7) 3(21) 1(7) 1(7) 7(50) 14(100)

Total 10(2) 148(24) 28(5) 5(1) 8(1) 1(0) 33(5) 86(14) 18(3) 11(2) 28(5) 20(3) 34(6) 22(4) 25(4) 27(4) 12(2) 94(15) 610(100)

Wild Purbeck NIA Visitor Survey Report

User grouping and reasons for visit 3.61 To further understand why different people visit certain sites, we have re-categorised the interviews into the following types: Family cycling group (at least 1 adult and 1 child), Family group non cycling (at least 1 adult and 1 child), small adult cycling group (<3 adult cyclists), adult cycling group (at least 3 adult cyclists), adult dog walking group (<3 adults) and other (not included in new categories).

3.62 Scenery was the most important reason for visiting for non cycling family groups and small groups of adult cyclists whilst family cyclists were visiting the site mainly for the suitability for cycling. Closeness to home and a choice of routes was the most popular reason stated for larger groups of adult cyclists. In accordance with data presentation for activity only, dog walkers stated closeness to home as the main reason for visiting the site where they were interviewed.

Table 36: The number and percentage of interviewed groups in new subcategories and their motivations for visiting. Excluding category ‘other’ for motivations, the most popular reason for visiting in each category is shown in grey.

Family Small Adult Motivation for Family Adult dog Other non adult cycling Total visiting cycling walker cycling cycling group Don't know 2 (1) (0) 1 (2) 4 (4) 1 (4) 2 (1) 10 (1) Close to home 22 (14) 1 (7) 3 (6) 7 (6) 4 (16) 111 (36) 148 (22) Easy travel route 1 (1) 2 (13) 3 (6) 2 (2) (0) 20 (6) 28 (4) Good parking 1 (1) (0) (0) (0) 1 (4) 3 (1) 5 (1) Feels safe 1 (1) 1 (7) 1 (2) 1 (1) (0) 4 (1) 8 (1) Facilities 1 (1) (0) (0) (0) (0) (0) 1 (0) Choice of routes 3 (2) (0) 2 (4) 10 (9) 4 (16) 14 (5) 33 (5) Scenery 29 (18) 2 (13) 7 (14) 21 (18) 2 (8) 25 (8) 86 (13) Open landscape 6 (4) (0) 1 (2) (0) (0) 11 (4) 18 (3) habit 3 (2) (0) 1 (2) 1 (1) 1 (4) 5 (2) 11 (2) Activity 9 (6) 3 (20) 1 (2) 9 (8) 3 (12) 3 (1) 28 (4) Wildlife interest 16 (10) (0) (0) 2 (2) (0) 2 (1) 20 (3) Good for dog (0) (0) (0) (0) (0) 34 (11) 34 (5) Can let dog off lead 1 (1) (0) 1 (2) (0) (0) 20 (6) 22 (3) Marked trails 3 (2) (0) 2 (4) 13 (11) 3 (12) 4 (1) 25 (4) Quiet 7 (4) 2 (13) 5 (10) 4 (4) 1 (4) 9 (3) 28 (4) Not many people 2 (1) (0) 2 (4) 3 (3) 2 (8) 3 (1) 12 (2) Other 29 (18) 4 (27) 16 (31) 28 (25) 2 (8) 16 (5) 95 (14) No response 25 (16) (0) 5 (10) 9 (8) 1 (4) 25 (8) 65 (10) Grand Total 161 (100) 15 (100) 51 (100) 114 (100) 25 (100) 311 (100) 677 (100)

Other locations visited 3.63 Visitors were asked to indicate whether they visit other local sites for the same purpose that they were visiting that day and which three locations they visit most often. A list of

Wild Purbeck NIA Visitor Survey Report

20 locations was provided and responses were categorised by surveyors; other sites could be recorded in free text.

3.64 Of the given list of locations, 1127 responses were recorded; 18% of responses were for Wareham Forest, while 15% were for Studland (Table 37).

Table 37: Other locations visited for similar purposes. Percentages are in parentheses. Other location visited Response Total Wareham Forest 200 (18) Studland 166 (15) Swanage 103 (9) Arne 79 (7) Corfe Common 78 (7) Coast Path 69 (6) Durlston 52 (5) Hartland Moor 43 (4) Upton Country Park 43 (4) Wareham Common 41 (4) Worth Matravers 39 (3) Kimmeridge 34 (3) Sandbanks 33 (3) Coast path - specific 27 (2) Rivers near Wareham 26 (2) Poole Park 21 (2) Hengistbury 19 (2) Moors Valley CP 18 (2) Kingston 16 (1) Ringwood Forest 11 (1) Avon Heath Country Park 9 (1) Total 1127 (100)

3.65 Other locations visited by respondents varied according to the location at which they were interviewed (Table 38; Figure 10). Visitors to Wareham Forest sites mainly stated Wareham Forest as a popular other location. Visitors to the Arne Peninsula and Greenlands mainly stated Studland and Swanage as other sites that they visit (Figure 10).

3.66 Other locations visited by respondents also varied according to the main activity being carried out on the day of the interview (Table 39; Figure 11). In total, 24% of dog walkers stated that they also visit Wareham Forest, 14% of walkers also visit Studland, and 20% of wildlife watchers choose to also visit Arne.

Wild Purbeck NIA Visitor Survey Report

Figure 10: The number of responses recorded within each case study area listing different alternative sites used in the area.

Figure 11: The number of responses from different activity groups who stated that they visit other sites for the same activity.

Wild Purbeck NIA Visitor Survey Report

Table 38: Other locations visited by survey location. Percentages are in parentheses. The highest percentage for each survey location is highlighted in grey.

specific

Arne

Total

Durlston

Kingston

Studland

Swanage

Wareham

Poole Park Poole Path Coast

Sandbanks

Rivers near near Rivers

Kimmeridge Hengistbury

Location name Location

Hartland Moor Hartland

Avon Heath CP AvonHeath

Corfe Common Corfe

SurveyLocation

Moors Valley CP Valley Moors

Wareham Forest Wareham

Ringwood Forest Ringwood

Worth Matravers Worth

Wareham Common Wareham

Upton Country Park Country Upton Coast path path Coast 1 Oak Hill 4(11) 2(6) 2(6) 3(9) 4(11) 1(3) 1(3) 8(23) 1(3) 1(3) 3(9) 1(3) 3(9) 1(3) 35 2 Stroud Bridge 3(9) 1(3) 1(3) 2(6) 1(3) 2(6) 1(3) 2(6) 1(3) 9(27) 1(3) 2(6) 1(3) 1(3) 1(3) 3(9) 1(3) 33 3 Sika Trail CP 15(15) 5(5) 1(1) 3(3) 7(7) 2(2) 6(6) 1(1) 3(3) 2(2) 36(36) 1(1) 1(1) 1(1) 2(2) 4(4) 9(9) 2(2) 101 Tantinoby Farm / 4 14(15) 9(10) 3(3) 6(6) 2(2) 2(2) 3(3) 35(37) 1(1) 2(2) 1(1) 2(2) 1(1) 1(1) 9(10) 3(3) 94 Northport 5 Great Ovens 7(15) 2(4) 2(4) 4(9) 1(2) 1(2) 4(9) 1(2) 3(6) 1(2) 12(26) 1(2) 4(9) 2(4) 1(2) 1(2) 47 6 Lawsons Clump 12(12) 5(5) 1(1) 2(2) 8(8) 1(1) 8(8) 1(1) 1(1) 24(24) 2(2) 8(8) 5(5) 2(2) 4(4) 1(1) 1(1) 2(2) 7(7) 3(3) 98 7 Sherford Bridge 7(8) 1(1) 2(2) 2(2) 11(12) 2(2) 12(13) 3(3) 4(4) 4(4) 3(3) 12(13) 8(9) 2(2) 5(5) 4(4) 4(4) 1(1) 4(4) 2(2) 93 8 Stoborough New Road 6(7) 8(9) 6(7) 7(8) 6(7) 6(7) 8(9) 5(5) 3(3) 4(4) 9(10) 4(4) 4(4) 5(5) 1(1) 1(1) 3(3) 4(4) 2(2) 92 9 Sunnyside 9(17) 4(8) 1(2) 3(6) 3(6) 2(4) 7(13) 4(8) 1(2) 1(2) 7(13) 7(13) 1(2) 1(2) 1(2) 52 10 Soldiers Road 3(21) 1(7) 1(7) 1(7) 1(7) 2(14) 1(7) 2(14) 2(14) 14 11 Hartland tramway 6(29) 2(10) 2(10) 6(29) 3(14) 1(5) 1(5) 21 12 Slepe Road 10(17) 6(10) 3(5) 4(7) 4(7) 1(2) 5(8) 1(2) 2(3) 2(3) 7(12) 5(8) 2(3) 1(2) 3(5) 1(2) 1(2) 1(2) 59 13 Arne RSPB 14(21) 10(15) 12(18) 3(4) 6(9) 4(6) 3(4) 2(3) 1(1) 3(4) 2(3) 2(3) 2(3) 2(3) 1(1) 1(1) 68 14 Thrashers Lane 13(29) 4(9) 2(4) 1(2) 7(16) 2(4) 1(2) 1(2) 3(7) 5(11) 1(2) 5(11) 45 15 Burnbake Campsite 6(18) 9(26) 2(6) 2(6) 4(12) 1(3) 1(3) 2(6) 1(3) 1(3) 3(9) 2(6) 34 16 Dean Hill / Nr Golf Club 10(18) 6(11) 4(7) 2(4) 5(9) 5(9) 2(4) 1(2) 5(9) 1(2) 2(4) 2(4) 2(4) 5(9) 4(7) 56 17 Greenlands 2(10) 1(5) 2(10) 1(5) 1(5) 3(14) 1(5) 1(5) 1(5) 3(14) 1(5) 1(5) 3(14) 21 Ferry Road, Greenlands 18 4(9) 6(13) 1(2) 1(2) 3(7) 3(7) 3(7) 3(7) 1(2) 6(13) 4(9) 1(2) 2(4) 1(2) 3(7) 4(9) 46 track start Ferry Road, Brands Bird 19 2(10) 5(25) 2(10) 1(5) 1(5) 1(5) 1(5) 1(5) 2(10) 1(5) 1(5) 2(10) 20 Hide 20 Base of Jerry's Point 7(19) 6(17) 5(14) 4(11) 1(3) 3(8) 1(3) 1(3) 2(6) 1(3) 1(3) 3(8) 1(3) 36 21 Studland Ferry 12(19) 10(16) 2(3) 1(2) 1(2) 1(2) 1(2) 22(35) 4(6) 3(5) 2(3) 1(2) 1(2) 1(2) 62 Total 166(15) 103(9) 52(5) 41(4) 78(7) 39(3) 79(7) 26(2) 34(3) 16(1) 200(18) 43(4) 43(4) 33(3) 19(2) 18(2) 9(1) 21(2) 11(1) 69(6) 27(2) 1127 Greenlands 43(16) 43(16) 16(6) 4(1) 17(6) 16(6) 11(4) 4(1) 11(4) 4(1) 38(14) 8(3) 5(2) 6(2) 7(3) 4(1) 2(1) 2(1) 5(2) 20(7) 9(3) 275

Arne Peninsula 61(17) 35(10) 26(7) 18(5) 27(8) 14(4) 32(9) 11(3) 9(3) 8(2) 34(10) 25(7) 8(2) 8(2) 5(1) 2(1) 1(0) 7(2) 2(1) 13(4) 5(1) 351

Wareham Forest 62(12) 25(5) 10(2) 19(4) 34(7) 9(2) 36(7) 11(2) 14(3) 4(1) 128(26) 10(2) 30(6) 19(4) 7(1) 12(2) 6(1) 12(2) 4(1) 36(7) 13(3) 501

Wild Purbeck NIA Visitor Survey Report

Table 39: Other locations visited by main activity. Percentages are in parentheses. The highest percentage for each activity is highlighted in grey.

specific

Arne

Total

Durlston

Kingston

Studland Swanage

Poole Park Poole Path Coast

Sandbanks

Kimmeridge Hengistbury

Main Activity Main

Hartland Moor Hartland CP AvonHeath

Corfe Common Corfe

Moors Valley CP Valley Moors

Wareham Forest Wareham

Ringwood Forest Ringwood

Worth Matravers Worth

Wareham Common Wareham

Upton Country Park Country Upton

Coast path path Coast Rivers near Wareham near Rivers

Dog walking 80(15) 29(5) 17(3) 24(4) 33(6) 14(3) 40(7) 15(3) 16(3) 7(1) 128(24) 18(3) 28(5) 20(4) 5(1) 8(1) 5(1) 15(3) 4(1) 24(4) 9(2) 539(100)

Walking 38(14) 30(11) 18(7) 11(4) 28(10) 13(5) 17(6) 6(2) 7(3) 6(2) 22(8) 8(3) 9(3) 8(3) 5(2) 4(1) 3(1) 3(1) 3(1) 25(9) 10(4) 274(100) Jogging 3(11) 3(11) 1(4) 1(4) 4(14) 1(4) 2(7) 1(4) 5(18) 1(4) 1(4) 1(4) 2(7) 2(7) 28(100)

Outing with family 1(10) 1(10) 1(10) 1(10) 1(10) 1(10) 1(10) 2(20) 1(10) 10(100)

Cycling on road 6(16) 9(24) 1(3) 1(3) 2(5) 2(5) 1(3) 9(24) 1(3) 1(3) 1(3) 1(3) 2(5) 37(100)

Cycling off road 19(14) 17(13) 4(3) 1(1) 5(4) 4(3) 7(5) 1(1) 5(4) 2(1) 31(23) 8(6) 2(1) 2(1) 4(3) 4(3) 1(1) 3(2) 11(8) 3(2) 134(100)

Wildlife watching 6(15) 6(15) 5(12) 1(2) 3(7) 1(2) 8(20) 1(2) 2(5) 6(15) 1(2) 1(2) 41(100)

Enjoy scenery 1(9) 3(27) 1(9) 1(9) 2(18) 1(9) 1(9) 1(9) 11(100)

Photography 1(20) 1(20) 1(20) 1(20) 1(20) 5(100)

Meet up with friends 2(29) 1(14) 1(14) 1(14) 1(14) 1(14) 7(100)

Watersports 2(22) 2(22) 1(11) 2(22) 1(11) 1(11) 9(100)

Other 5(19) 2(8) 2(8) 1(4) 1(4) 3(12) 1(4) 2(8) 3(12) 1(4) 2(8) 1(4) 1(4) 1(4) 26(100)

Total 164(15) 102(9) 51(5) 41(4) 78(7) 38(3) 78(7) 26(2) 34(3) 16(1) 200(18) 43(4) 43(4) 33(3) 19(2) 18(2) 9(1) 21(2) 11(1) 69(6) 27(2) 1121(100)

Wild Purbeck NIA Visitor Survey Report

3.67 Visitors could also provide other locations in free text, 383 responses were recorded for 163 locations. In total, 14% of responses selected the New Forest as another location visited, while 4% cited Canford Heath (Table 40).

Table 40: The 12 most commonly cited other locations provided in free text. Percentages are in parentheses.

Other Locations Response Total New Forest 52(14) Canford Heath 16(4) Lulworth 12(3) Stoborough Heath 11(3) Weymouth 8(2) Badbury Rings 7(2) Middlebere 7(2) Puddletown 7(2) Sika trail 7(2) Bere Regis 6(2) Creech 6(2) Puddletown Forest 6(2)

Routes 3.68 A total of 610 visitor routes were digitised across the whole survey period; 90% of all interviews (677). The routes were mapped using polylines within the GIS and the total length of each route was calculated. All routes are shown in Map 17 according to the type of main activity recorded.

Route length, survey period and location 3.69 There was a significant seasonal difference in the length of routes between the two survey periods (Kruskal-Wallis H=3.94, df=1, p=0.047). Routes were marginally longer in the school holidays (median 3.83km) compared to term time (3.43km) (Figure 12). At seven of the 21 sites that were surveyed, the median route length was greater in the term time compared to the school holidays (sites 5, 8, 9, 10, 15, 16 and 21; Figure 12).

3.70 Route length varied greatly depending upon the survey location visited (Figure 12). There was a significant difference between survey locations in terms of route length in both the term time (H=186.3, df=20, p=<0.001) and summer holidays (H=133.28, df=20, p=<0.001) (Figure 12). The longest routes were recorded at sites in the Greenlands area such as Studland Ferry, Greenlands and Greenlands Track (Figure 12). The shortest routes were recorded at site 19 (Brands Bird hide) in term time and at Soldier’s road (site 10) in the school holidays with the median route length less than 1km. The greatest difference in median route length between survey periods was at Greenlands (site 17) where median distance was 15.6km greater in the holidays compared to the term time period.

Wild Purbeck NIA Visitor Survey Report

Figure 12: Route length (km) from visitors at each location surveyed in term time and school holidays (see methods for information on symbols).

Route length and activities 3.71 Route length differed significantly by the type of main activity being undertaken (Figure 13;Table 41). Excluding all activity categories with fewer than 5 routes, there were significant differences between the seven most popular activities overall (Kruskal-Wallis H=284.56, df=6, p<0.001) and within the term time period (H=152.82, df=6, p<0.001) and in the school holidays (H=129.79, df=5, p<0.001).

3.72 From the seven most popular activities (Figure 13), the shortest routes were recorded for dog walking and wildlife watching with 50% of visitors walking 2.4km and 3.3km respectively whilst undertaking these activities. Cyclists reported the longest routes with a maximum of 44.8km for on road cycling and 41.7km for off road. The median route length was 18.3km for on road and 13.6km for off road cycling (Table 41).

3.73 The routes are displayed by activity across the whole area (Map 17) and within each of the case study areas (Maps 18-20). These maps highlight the concentrated areas used for relatively short dog walks in Wareham Forest and around Stoborough and also the more dispersed but longer routes for cycling via the ferry.

3.74 Some unusual routes have been detected, such as along the western side of Arne and across the mire on Hartland Moor. These routes are entirely dependent on the visitor being able to recall or predict where they have been/will be going and are influence by map reading ability.

Wild Purbeck NIA Visitor Survey Report

Figure 13: Route length (km) of visitors grouped by main activity (where N=>5) during the whole survey (see methods for information on symbols). Table 41: Visitor route length (km) in each survey period grouped by main activity. Number of Main activity Mean 25% Median 75% Minimum Maximum routes Term time Dog walking 3 1.8 2.4 3.6 0.5 14.1 185 Walking 6.1 2.9 4.1 9.2 0.8 20.4 69 Jogging etc 5.2 3.9 5.1 6.6 3.1 7.8 9 Family outing 6 6 2.2 9.9 2 On road cycling 20.5 11.5 18.3 31.9 3.2 44.8 28 Off road cycling 16 6.5 13.6 26.3 2.5 41.7 39 Wildlife watching 3.8 2.3 3.3 3.6 0.3 10.9 7 Enjoy scenery 5.2 5.2 3.3 7 2 Photography 1.5 1.5 1.5 1.5 1 Meet up with friends 3.3 1.2 1.5 7.1 1.2 7.1 3 Watersports 4.3 4.3 4.3 4.3 1 Other 5.6 2.4 5.4 8.6 1.1 10.9 8 All activities 6.5 2.2 3.4 7.1 0.3 44.8 355 School holidays Dog walking 3.1 1.9 2.7 3.7 0.5 9.7 115 Walking 6.3 2.8 4.3 8.2 0.4 28.2 45 Jogging etc 5.9 3.5 4.6 8.8 3.2 10.7 9 Family outing 3.4 3.4 3.2 3.7 2 On road cycling 21.8 18 20 29.6 3.5 32.2 24 Off road cycling 18.4 9.1 18.8 27.5 2.5 38.4 41 Wildlife watching 2.7 0.4 3.5 4. 0.2 5.7 9 Photography 3.3 3.3 2.5 4 2 Watersports 3.2 3.2 3.2 3.2 1 Other 3.6 1.1 2.3 7.3 0.8 9 4 All activities 8 2.5 3.8 9.9 0.2 38.4 255

3.75 The route lengths by main activity and case study area are shown in Table 42. Considering cycling and walking, the greatest distances are covered for these activities

Wild Purbeck NIA Visitor Survey Report

in the Greenlands area which further identifies Greenlands as a destination for a day trip or special visit rather than a daily visit. The longest dog walking routes are recorded in Wareham Forest.

Table 42: Route length statistics by activity and case study area. Only activities with at least 5 responses were included. Number of Area Main activity Mean 25% Median 75% Minimum Maximum responses Dog walking 2.7 1.8 2.3 3.5 0.5 7.2 61 Walking 4.5 2.5 3.4 4.4 1.0 20.1 40 3.76 Arne Cycling off road 13.4 7.6 11.6 22.2 2.9 24.2 8 Peninsula Wildlife watching 2.8 1.9 3.0 3.5 0.2 5.7 10 Other 4.7 1.9 4.0 7.8 0.8 8.8 5 Dog walking 3.0 1.1 2.3 4.8 0.5 7.3 17 Walking 10.0 5.9 9.3 13.3 0.8 28.2 33 3.77 Greenlands Cycling on road 22.3 17.5 21.0 29.7 3.2 44.8 48 Cycling off road 21.9 13.6 24.0 29.5 5.7 41.7 50 Other 6.5 2.3 7.9 9.9 2.3 10.9 5 Dog walking 3.1 1.9 2.6 3.7 0.5 14.1 222 3.78 Wareham Walking 4.8 2.8 3.8 5.9 0.4 11.4 41 Forest Jogging etc 5.4 3.3 4.6 6.5 3.1 10.7 14 Cycling off road 8.2 5.0 6.5 10.4 2.5 25.4 22

Factors influencing routes 3.79 Visitors were asked whether they route they had taken that day, or intended to take, was reflective of their normal route when they visit the site. In total, 652 respondents provided an answer to this question and 46% of these stated that their route was normal and reflective of their usual route. In total, 35% stated that they had no typical route, 3% spent longer on site than normal and 13% spent less time on site.

3.80 Visitors were also asked what factors, if any, influenced their choice of route that day, multiple responses were possible and surveyors coded each response into one of ten categories. In total, 660 responses were received for this question.

3.81 Overall, the highest percentage of responses fell into the ‘other’ category (24%), 17% of responses reflected the influence of weather and habit on the choice of route taken (Table 43). No respondents stated that they were influenced by other people in their party, for example children. The factors influencing choice of route varied greatly depending upon the survey location; for example the following of a marked trail was a key factor only at site 17 in Greenlands, accounting for 55% of responses at this site.

3.82 The factors influencing choice and duration of route were also influenced by the main activity being carried out (Table 44). In total, 22% of responses from dog walkers stated that habit and ‘other’ factors influenced their route choice, while 40% of responses from those on site for photography purposes were affected by the weather.

The longest routes for activities such as walking and cycling are recorded at Greenlands. The longest dog walking routes are recorded in Wareham Forest. At both Greenlands and Arne Peninsula, ‘other’ was the most common response, accounting for 31 and 29% of responses respectively. Habit was a key factor for those visitors to Wareham Forest (29%). 79

Wild Purbeck NIA Visitor Survey Report

Table 43: Factors influencing route in each survey period. The percentage of the total for each survey location is given in parentheses. The highest percentage for each site is highlighted in grey. Followed Survey Group Activity Location Name Weather Daylight Time Event marked Habit Other Total Location members undertaken trail 1 Oak Hill 6(26) 4(17) 2(9) 7(30) 3(13) 1(4) 23(100)

2 Stroud Bridge 4(31) 2(15) 1(8) 2(15) 4(31) 13(100)

3 Sika Trail CP 5(7) 12(17) 6(8) 14(20) 10(14) 16(23) 8(11) 71(100)

4 Tantinoby Farm / Northport 3(7) 7(15) 2(4) 5(11) 10(22) 14(30) 5(11) 46(100)

5 Great Ovens 5(22) 5(22) 3(13) 1(4) 9(39) 23(100)

6 Lawsons Clump 11(14) 4(5) 2(3) 14(18) 20(25) 6(8) 22(28) 79(100)

7 Sherford Bridge 5(10) 2(4) 10(20) 29(57) 3(6) 2(4) 51(100)

8 Stoborough New Road 6(12) 3(6) 8(16) 1(2) 6(12) 8(16) 17(35) 49(100)

9 Sunnyside 3(12) 1(4) 1(4) 9(35) 3(12) 9(35) 26(100)

10 Soldiers Road 2(12) 1(6) 2(12) 2(12) 4(24) 6(35) 17(100)

11 Hartland tramway 4(20) 1(5) 3(15) 1(5) 1(5) 1(5) 4(20) 5(25) 20(100)

12 Slepe Road 1(5) 1(5) 2(10) 3(15) 4(20) 9(45) 20(100)

13 Arne RSPB 10(28) 3(8) 1(3) 6(17) 4(11) 8(22) 4(11) 36(100)

14 Thrashers Lane 4(19) 3(14) 2(10) 1(5) 6(29) 5(24) 21(100)

15 Burnbake Campsite 5(29) 3(18) 1(6) 1(6) 1(6) 2(12) 4(24) 17(100)

16 Dean Hill / Nr Golf Club 3(21) 5(36) 1(7) 1(7) 4(29) 14(100)

17 Greenlands 2(18) 6(55) 1(9) 2(18) 11(100)

18 Ferry Road, Greenlands track start 8(32) 2(8) 1(4) 3(12) 1(4) 10(40) 25(100)

19 Ferry Road, Brands Bird Hide 4(44) 3(33) 1(11) 1(11) 9(100)

20 Base of Jerry's Point 3(23) 2(15) 1(8) 7(54) 13(100)

21 Studland Ferry 16(21) 7(9) 6(8) 6(8) 6(8) 12(16) 23(30) 76(100)

Total 110(17) 5(1) 71(11) 26(4) 5(1) 73(11) 114(17) 99(15) 157(24) 660(100)

Greenlands 41(25) 20(12) 9(5) 16(10) 11(7) 17(10) 51(31) 165(100)

Arne Peninsula 30(16) 5(3) 17(9) 4(2) 5(3) 12(6) 24(13) 37(20) 55(29) 189(100)

Wareham Forest 39(13) 34(11) 13(4) 45(15) 79(26) 45(15) 51(17) 306(100)

Wild Purbeck NIA Visitor Survey Report

Table 44: Factors influencing route choice and duration for each main activity. The percentage of the total for each activity is given in parentheses. The highest percentage for each activity is highlighted in grey. Followed Group Activity Main Activity Weather Daylight Time Event marked Habit Other Total members undertaken trail Dog walking 43(14) 3(1) 40(13) 8(3) 23(7) 69(22) 57(18) 68(22) 311(100)

Walking 27(21) 2(2) 13(10) 6(5) 2(2) 20(16) 14(11) 12(10) 30(24) 126(100) Jogging / Power walking 2(12) 1(6) 8(47) 2(12) 4(24) 17(100)

Outing with family 1(20) 1(20) 2(40) 1(20) 5(100)

Cycling on road 13(24) 6(11) 3(5) 5(9) 6(11) 6(11) 16(29) 55(100)

Cycling off road 14(16) 5(6) 5(6) 20(23) 5(6) 11(13) 28(32) 88(100)

Wildlife watching 3(16) 2(11) 1(5) 6(32) 5(26) 2(11) 19(100)

Enjoy scenery 1(20) 1(20) 1(20) 1(20) 1(20) 5(100)

Photography 2(40) 1(20) 2(40) 5(100)

Meet up with friends 1(20) 1(20) 1(20) 2(40) 5(100)

Watersports 1(50) 1(50) 2(100)

Other 3(18) 3(18) 1(6) 1(6) 1(6) 2(12) 2(12) 4(24) 17(100)

Total 109(17) 5(1) 69(11) 26(4) 5(1) 73(11) 112(17) 99(15) 157(24) 655(100)

Routes: spatial distribution of people 3.83 The spatial distribution of visitors has been displayed by means of two intensity maps: Maps 21 and 22. These maps have been created by overlaying a grid containing cells of 200m x200m. This grid cell size was chosen based on a practical size for the extent of the project area. For Map 21, the number of people passing through each grid cell was counted by using the group size information associated with each route. For Map 22, the number of recorded visitor routes passing through each grid cell was counted thus taking account of the interviews where group size was not recorded. Both maps were created by thematically mapping the grid cells based on their scores using 6 ranges split by the ‘Natural Break’ function in Mapinfo version 10.

3.84 In terms of numbers of people, the busiest areas identified from the intensity maps are Ferry road and the start of the Greenlands Track, Studland Village, Sharford Bridge and the Sika trail Car Park (Map 18). When considering numbers of routes other locations are added to this list including Tantinoby Farm and Lawsons Clump in Wareham Forest (Map 19).

3.85 These maps, like the route maps, rely on the accuracy of the interviewees to recall where they have been or where they are going and also the ability of the surveyor to record routes accurately on a map One route across Hartland Moor is identified as relatively heavy use although this follows a non path feature (powerlines). The intensity maps also only reflect the people interviewed at the survey points, it should be noted that not all access points were surveyed .

Wild Purbeck NIA Visitor Survey Report

Information used to plan visit 3.86 Visitors were asked whether any form of recommendation or media communication had influenced their decision to visit the area that day; 611 responses were received. In total, 86% of visitors were not influenced by anything when making the decision to visit.

3.87 Those respondents who answered yes to this question (13% of responses), were then asked specifically to provide details of the form of communication that encouraged their visit. Multiple answers could be provided and surveyors categorised responses accordingly.

3.88 Overall, 27% of responses reflected a recommendation by a friend or family member and 15% used a website to influence their visit (Table 45). No respondents stated that a television advertisement had influenced their decision to visit.

Table 45: Types of communication used to influence visitors decisions to visit the area. Percentages are given in parentheses.

Communication Type Response Total Recommendation by friend/ family 26(27) Other 22(23) Website 14(15) Guide Book 11(12) Leaflet Collected from shop/centre 10(11) Tourist Information Centre 7(7) Tour Operator/Travel Agent 3(3) Site warden or ranger 1(1) Social Network 1(1) TV Advertisement 0 Total 95(100)

Locations of holiday accommodation for tourists 3.89 From the interview data, 142 groups stated that they were not visiting from home i.e. they were on holiday, staying with friends or ‘other’. From this group, 132 provided information about where they were staying away from home. These locations have been categorised and are described below.

3.90 The number of holiday visitors to the top ten locations and the different activities that they were undertaking are shown in Table 46. The most popular holiday accommodation locations by groups at interviewed sites were within the Wareham area. This grouped category was mentioned by 29 visitors out of 132 who gave a holiday location and included sites such as Hunters Moon Campsite (N=11 interviews), Birchwood Camping (N=1) and Sandford Holiday Park (N=1). Over 60% of holiday visitors staying in the Wareham area were interviewed whilst dog walking. A high proportion of these interviews took place in the Wareham Forest area.

Wild Purbeck NIA Visitor Survey Report

3.91 Other popular holiday locations included Poole and Bournemouth whose holiday visitors were mainly interviewed whilst cycling (on and off road)-53% of Poole holiday makers and 78% of Bournemouth holiday makers. Most of these interviews took place in the Greenlands area. Holiday visitors staying in Swanage were more likely to be encountered whilst out on a walk (46%).

Table 46: Numbers (and percentages) of holiday visitors undertaking different activities grouped by holiday location (only top 10 locations provided). Dog Jogging Family On road Off road Wildlife Holiday location Walking Other Total walking etc outing cycling cycling watching Wareham area (inc. Wareham Forest 18 (62) 6 (21) 1 (3) 4 (14) 29 campsites) Poole 4 (24) 3 (18) 4 (24) 5 (29) 1 (6) 17

Swanage 2 (15) 6 (46) 1 (8) 1 (8) 2 (15) 1 (8) 13

Bournemouth 1 (11) 6 (67) 1 (11) 1 (11) 9

Bere Regis 7 (100) 7

Corfe castle 2 (29) 4 (57) 1 (14) 7

Blandford 4 (80) 1 (20) 5

Burnbake Campsite 3 (60) 1 (20) 1 (20) 5

Norden 1 (20) 3 (60) 1 (20) 5

Ridge 18 (62) 6 (21) 1 (3) 4 (14) 4

Other locations 10 2 1 1 3 0 1 2 31

Wild Purbeck NIA Visitor Survey Report

4. Car park transect count results

4.1 In total, 33 driving transects were completed; each including 70 locations in three circuits. The full list of surveyed locations is shown in the Appendix with notes regarding grouped counts. Across all transects, 3685 vehicles (cars, vans, campervans, motorbikes) were counted in total. The highest overall count was carried out in July during a midday week day transect; 484 vehicles were counted (Table 47; Map 23). The total number of vehicles counted on a single transect ranged from 12 to 484.

4.2 Comparing the totals for transects carried out on weekends and weekdays, there is no significant difference in the total number of vehicles counted (Mann-Whitney W=338; p=0.9559); note a higher number of transects were completed on weekdays than weekends.

Table 47: Car park transect results Transect Number Day Month Time of Day Total Vehicles Rank 1 Weekend April Midday 162 7 2 Weekday May AM 19 25 3 Weekday May Midday 72 17 4 Weekday May PM 17 29 5 Weekend May Midday 226 6 6 Weekday June AM 18 28 7 Weekday June Midday 251 4 8 Weekday June PM 74 16 9 Weekend June Midday 146 9 10 Weekend June PM 32 21 11 Weekday June PM 49 20 12 Weekday July AM 55 18 13 Weekday July Midday 484 1 14 Weekday July PM 137 11 15 Weekend July AM 97 14 16 Weekday July Midday 447 2 17 Weekday August AM 22 24 18 Weekday August Midday 312 3 19 Weekend August AM 77 15 20 Weekday September AM 13 31 21 Weekday September Midday 125 13 22 Weekday September PM 55 19 23 Weekend September AM 30 22 24 Weekend September PM 19 26 25 Weekday September AM 13 32 26 Weekday September Midday 141 10 27 Weekday October AM 19 27 28 Weekday October Midday 130 12 29 Weekend October AM 12 33 30 Weekend October Midday 160 8 31 Weekend October PM 23 23 32 Weekend October AM 14 30 33 Weekend October Midday 234 5

Wild Purbeck NIA Visitor Survey Report

4.3 Overall, the highest number of vehicles were counted at location 96, the main National Trust car park in Greenlands (Shell Bay), with 767 vehicles counted across all transects, accounting for 21% of all vehicles. Car park 30, the main RSPB car park at Arne, was also busy, with 687 vehicles recorded (19%). No vehicles were recorded at three locations: 21, 52 and 59, all of which are small lay-bys or pull-ins.

4.4 In total, 2707 cars and vans were recorded across all locations and all transects; 22% of these were recorded at the National Trust car park at location 96. Bike racks were recorded in roughly the same numbers across the three transects with between 16 and 21 recorded in each area (56 in total) (Map 24). Overall, 165 campervans were recorded (Map 25), with the highest numbers counted in July; 26 on a weekday during a midday transect. Due to inaccuracies in the recording, it was not possible to break down the results further by vehicle type or to present the proportions of different types of vehicles at each location.

Wild Purbeck NIA Visitor Survey Report

5. Case study area profiles

Overview 5.1 In this section, key results from the visitor analyses have been combined into one summary table to provide a snapshot of each of the survey locations and the three case study areas. The data presented in Table 48 can be used to set the background context in terms of current usage for the case study report. Comments recorded in the “free text” box are also summarised by site below.

Wareham Forest 5.2 The interview locations included in the visitor survey provide a representative spread of the whole case study area. There is some variability in the way that the different sites are used but this is less pronounced than across the sites in the Arne Peninsula area.

5.3 Overall Wareham Forest is used for ‘the daily dog walk’ mainly by people driving from Wareham and surrounding settlements or by foot access from Northmoor. The site is used for the shortest visits with the lowest travel distances and highest proportion of Dorset and also Purbeck residents. Therefore the majority of visitors are local and regular. There are a smaller proportion of visitors using the site for other activities such as cycling and jogging etc. Wareham Forest is the busiest area out of the three case study area with 43% of all people recorded entering sites during in the survey from tally counts.

Arne Peninsula 5.4 The Arne Peninsula is a mixture of two broad kinds of use: daily dog walkers nearer to Stoborough and Ridge and day trip type visits to Arne and Hartland from visitors outside of Purbeck District and Dorset County. The sites are broadly split in terms of the diversity of activities. Sites nearer to Stoborough are mainly used for walking and dog walking, whereas a more diverse range of activities are presented for Arne, Hartland and Soldiers road. The median travel distance for Arne was 29.7km compared to Stoborough New Road where it was 1.5km. Like Wareham Forest, the sites within walking distance to a settlement are accessed most regularly on foot whereas less accessible sites such as Arne are visited by car. Despite the low number of interviews, Arne is the busiest site surveyed in terms of numbers of people entering although most people visit very infrequently (less than monthly).

Greenlands 5.5 Greenlands as an area has the largest geographic pull with 50% of visitors travelling from within 19.3km. A very high proportion of these visitors are cyclists visiting from the conurbation via the Studland Ferry. The results from the survey must be considered within the context of the sites surveyed. For example, the level of dog walking was very low despite dog walking being hugely popular at Studland Beach (not included in the survey). Greenlands is very popular for its attractive scenery and visitor infrastructure such as the marked trails for cycling. Visitors tend to spend a long time in the area,

Wild Purbeck NIA Visitor Survey Report

further highlighting Greenlands as a holiday and day trip destination and place for specific activities.

Wild Purbeck NIA Visitor Survey Report

Table 48: Summary table of key information from the visitor survey results according to case study area. Case People Median % Time spent % Dorset % travelled Main mode of Visit frequency (most Most popular activity Most popular study Survey location entering travel Purbeck (most popular residents from home transport (%) popular response %) (%) reason for visit area (%) distance residents response %) Oak Hill 92 (3) 6.7 96 52 92 Car/Van (81) <1hr (58) 1-3 times/week (35) Dog walking (77) Scenery (31) Stroud Bridge 58 (2) 12.7 80 40 76 Car/Van (94) <1hr (53) 1-3 times/week (35) Dog walking (65) Scenery (31)

Sika Trail CP 479 (14) 7.9 79 54 77 Car/Van (100) <1hr (72) Don’t know/first visit (26) Dog walking (73) Close to home (26)

Tantinoby Farm/Northport 240 (7) 9.8 95 87 97 Foot (74) <1hr (66) Daily (56) Dog walking (64) Close to home (63) Great Ovens 109 (3) 5.1 97 60 91 Car/Van (85) <1hr (48) Daily (33) Dog walking (94) Close to home (50) Lawsons Clump 267 (8) 6.5 94 61 94 Car/Van (96) <1hr (67) 1-3 times/week (29) Dog walking (77) Close to home (23) 1-3 times/week & 2-3 Sherford Bridge 207 (6) 7.7 95 44 87 Car/Van (96) <1hr (49) Dog walking (55) Close to home (21) times/month (26)

WarehamForest Wareham Forest- summary 1452 (43) 7.4 91 60 88 Car/ Van (78) <1 hr (62) Daily (22%) Dog walking (72%) Close to home (32%) Stoborough New Road 102 (3) 1.5 96 92 90 Foot (90) <1hr (69) Daily (55) Dog walking (79) Close to home (63) Sunnyside Car Park 81 (2) 9.5 85 75 77 Foot (81) <1hr (55) Daily (55) Dog walking (68) Close to home (64)

Soldiers Road 46 (1) 3 90 70 100 Car/Van (100) <1hr (67) Daily (33) Dog walking (50) Scenery (30) Hartland Tramway 87 (3) 23 58 33 69 Car/Van (85) 2-3 hrs (38) Don’t know (42) Dog walking (23) Other (50) Slepe Road 99 (3) 5 86 57 74 Car/Van (68) 1-2 hrs (42) Most days (26) Dog walking (37) Other (26) Arne RSPB 498 (15) 29.7 59 22 67 Car/Van (83) 1-2 hrs (41) Less than monthly (40) Walking (40) Scenery (37) Thrashers Lane 115 (3) 7.2 81 63 74 Car/Van (89) >3 hrs(47) Don’t know/first visit (26) Walking (42) Other (43)

Arne Peninsula Arne Arne Peninsula- summary 1028 (30) 9.6 79 59 78 Car/ Van (59) <1 hr (40) Daily (25%) Dog walking (44%) Close to home (27%) Burnbake Campsite 238 (7) 57.6 30 10 27 Car/Van (47) >3 hrs (53) Don’t know/first visit (53) Walking (54) Other (71) Dean Hill/ nr Golf Club 104 (3) 14.6 62 38 74 Car/Van (78) >3 hrs (39) Don’t know/first visit (35) Walking (50) Other (31) Most days & less than Greenlands 159 (5) 13.1 78 44 64 Bicycle (45) >3 hrs (45) Cycling off road (64) Marked Trails (27) monthly (27) 293 (9) 35.5 75 5 71 Bicycle (62) >3 hrs (76) 1-3 times/week (33) Cycling off road (62) Marked Trails (37)

Ferry Road/Greenlands Ferry Road, Brands Bird Hide 49 (1) 13.2 60 0 44 Car/Van (100) 1-2 hrs (44) Don’t know/first visit (44) Walking (440 Other (75) Base of Jerry's Point 88 (3) 35.9 50 14 64 Car/Van (86) > 3hrs (41) Don’t know/first visit (27) Dog walking (43) Other (32) Studland Ferry N/A 21.2 76 2 80 Bicycle (79) >3 hrs(50) 1-3 times/week (29) Cycling on road (53) Other (27)

Greenlands Greenlands- summary 931 (27) 19.3 69 11 70 Bicycle (50) >3 hrs (48) Don’t know/first visit (24%) Off road cycling (30%) Scenery (20%) Total 3411 8.2 82 46 81 Car/ Van (63) <1hr (42) 1-3/week (18) Dog walking (48) Close to home (24)

Wild Purbeck NIA Visitor Survey Report

Summary of free text comments 5.6 The questionnaire included a free text box where interviewers could record any additional comments. A total of 550 comments were recorded. Of these, over half (301) were positive comments regarding the sites, including those concerning the scenery, the peacefulness and lack of busyness, ease of access and paths. Other comments regarded lack of signage, dog mess and specific issues about how sites were managed. Three comments specifically mentioned wildlife - one appreciating bird song on Hartland, plus two stating that there are not enough birds in Wareham Forest.

Arne 5.7 Twelve comments were recorded at Arne. Most were positive, expressing the good experience had by the visitor, including friendly staff and good parking and access. One asked for more marked trails (with distances), one requested dog bins, one suggested that the car parking was too expensive and another stated that Arne was ‘too busy’.

Hartland

5.8 The majority of the 55 comments recorded at Hartland was positive. The right to roam off paths was specifically mentioned twice and the fact the site did not feel busy four times. Three respondents requested that the site should not be promoted or car parks created (although the same respondent commented that parking could be difficult), and one appreciated the lack of organisation. There were a small number of comments requesting improved signage and path or access facilities. Three people commented that the rules about dog walking were too restrictive (at the Stoborough interview points). There were three requests for more hides, marked trails or cycle trails.

Wareham

5.9 Of the 334 comments made at the various Wareham Forest interview points, just over half were appreciative. Specific points mentioned included the space, the provision of tracks and other aspects of site management. The lack of busyness and the peacefulness were mentioned by 32 respondents. Two respondents appreciated the lack of requirement to pick up dog mess. This however was an issue for 56 respondents who either complained about dog mess or requested more dog bins. Twenty-six people specifically appreciated the good access and/or free parking. Twenty-three wanted more marked trails for signage, including cycle trails, although conflict between other site users and cyclists was evident in six responses. There were 23 negative comments about how the site is managed (5 related specifically to the presence of cattle), and 28 complaints about paths being eroded or needing repair work. There were four requests for additional facilities such as toilets, benches and a dog-free picnic area.

Greenlands 5.10 The comments recorded at the Greenlands site were quite variable depending on the interview location, and mostly related to the wider area rather than Greenlands specifically. Of 120 comments, 70 were positive, and particularly concerned the beautiful scenery at Jerry’s Point and Brand’s Bay. Eleven people requested better

Wild Purbeck NIA Visitor Survey Report

signage, and 14 requested more waymarked cycle trails (presumably in the wider area rather than specifically at Greenlands Farm, although this is not explicit). Six people suggested that path or fence maintenance was needed. The high price of car-parking (presumably the Studland car parks) was raised. Lack of bike awareness was noted (on Ferry Road), and also conflict with bike riders and others users.

6. Conclusions

6.1 The data presented in this report represent a picture of visitor use for the 21 sites within the case study areas. The data have highlighted the busiest areas as Wareham Forest (mainly the Sika Trail and Great Ovens) as locations for the daily dog walk. A high level of use was detected at the sites surrounding Stoborough – also for dog walking. Arne also stood out as a well used location from the tally data although the low number of interviews undertaken was limiting. Main routes into Purbeck for cyclists such as Ferry Road and pinch points such as Sharford Bridge are also highlighted as busy areas.

6.2 The focus of interviews around the ferry (specifically targeting cyclists) and Greenlands means that the results show a very high proportion of users are cycling. However, interviews were not carried out on Studland Beach and therefore missing a large proportion of beach visits, watersports users and dog walking (when permitted due to seasonal restrictions). Additional car park transect data have been presented in the report which can be used to further emphasise the busyness of the Studland Peninsula despite the fact that the Knoll Beach Car Park was not included in the count. Therefore there is a slight mismatch in the levels of busyness detected in the visitor survey, compared to the figures collated showing annual use from the National Trust (presented in the Wild Purbeck NIA Visitor Management Strategy Report). These figures show the Studland Peninsula as the busiest area in the whole Purbeck area whereas the visitor data presented here show focuses on the flow of visitors towards Studland (not the beach) and into the Rempstone Forest. Although the levels of use detected are much smaller than those represented in the National Trust’s monitoring data.

6.3 The various data sources and case study area summaries have been used to inform the information and recommendations laid out in the Wild Purbeck NIA Visitor Management Case Studies report. The themes highlighted from the visitor survey data also back up the recommendations within the Wild Purbeck NIA Visitor Management Strategy report.

Wild Purbeck NIA Visitor Survey Report

Appendix 1

Table 49: List of car parks included in the driving transects across the NIA. * indicate where multiple lay-bys were counted in one small area either side of Ferry road.

Car park ID Section Capacity Description Easting Northing Enlarged gateway, surfaced. South side 1 Wareham Forest 4 of road 390757.9 89146.7 Sika Trail Car park. Large and 2 Wareham Forest 60 signposted. 390604.7 89337.3 Layby / bridleway to Birchwood 3 Wareham Forest 4 Camping. West side of road. 389301.5 91002.3 Stroud Bridge car park. East side of 4 Wareham Forest 6 road. Footpath & bridleway 388885.5 91608.7 Woolsbarrow Fort car park on east 5 Wareham Forest 8 side of road. 388783.7 91723.8 6 Wareham Forest 4 Layby on west side of road 388526.9 92029.2 7 Wareham Forest 4 Layby / pull-in on east side of road 388164.0 92533.8 8 Wareham Forest 4 West side of crossroads 388031.2 92600.2 9 Wareham Forest 4 East side of crossroads 388057.7 92631.2 10 Wareham Forest 1 Layby on west side of road 387964.8 92666.6 Layby on east side of road. 2 large 11 Wareham Forest 1 rocks. 387897.1 92731.1 12 Wareham Forest 4 West side of crossroads 387265.4 93224.3 13 Wareham Forest 4 East side of crossroads 387278.7 93259.7 Sherford bridge on Morden Road. Both 15 Wareham Forest 20 sides of the road counted. 391939.7 92600.2 16 Wareham Forest 3 Surfaced gateway on east side of road. 391857.3 92320.8 Layby on west side of road. Gated 17 Wareham Forest 5 access to fields. Under trees. 391867.0 91656.0 Lawsons Clump car park. Signposted 18 Wareham Forest 13 on east side of road. 392152.1 90935.9 Morden Road. Car park on west side of 19 Wareham Forest 5 road. 392314.0 90388.6 Morden Road. Small pull-in on east 20 Wareham Forest 2 side of road 392354.0 90398.0 Layby on east side of road. Adjacent to 21 Wareham Forest 4 gated access. 392533.0 89750.4 Main RSPB car park. Also count 30 Hartland 67+ overflow car park. 397174.7 87807.5 Room for max 2 cars by metal gate. South side of road at edge of forestry. 31 Hartland 2 Small open access sign on post. 396478.9 87342.6 Grassy verge just before junction on 32 Hartland 1 east side of road. 395722.6 86249.4 Gate to plantation on west side. Count 33 Hartland 3 both sides of the road. 395775.2 86049.6 Parking on east side of road by cattle 34 Hartland 6 grid and fire pond. 396329.7 85588.4 Laybys on both sides of road, by 35 Hartland 11 Middlebere Farm track. 396348.7 85334.6

100

Wild Purbeck NIA Visitor Survey Report

Car park ID Section Capacity Description Easting Northing 36 Hartland 7 Near bend. Both sides of road. 396373.5 85206.2 37 Hartland 2 Near bend on west side of road 396313.0 85119.4 38 Hartland 4 Layby on west side of road 396288.2 84970.7 Layby on both sides of road by un- 39 Hartland 13 vegetated boundary bank. 396244.4 84899.2 Layby on west side of road. Opposite 40 Hartland 6 private driveway, next to signage. 396196.3 84817.5 Layby on east side of road plus space 41 Hartland 2 for one car on opposite side. 396072.7 84537.1 42 Hartland 1 Layby on west side of road 396103.3 84471.5 Layby on west side of road, just before 43 Hartland 2 'Fire Access Keep Clear' wooden post. 396119.4 84276.1 East side of road. Gateway and track down field edge. Sign to Sharford 44 Hartland 4 Bridge and Rempstone. 396100.4 84101.1 45 Hartland 1 Start of track, by farm entrance 396088.1 84042.3 Parking on west side of road by cattle 46 Hartland 6 grid. 395718.3 83842.9 East side of road off A351. Slight slope down into tarmacced car park with 49 Hartland 3 gated access. 393602.2 84549.2 Lay-by on east side of road by 50 Hartland 1 entrance to Hartland Ride 394033.0 84851.5 West side of road, opposite farm 51 Hartland 1 buildings. 394009.2 84702.9 52 Hartland 1 Limited parking by cattle grid. 394245.1 85382.9 53 Hartland 4 Main gate. On west side of road. 394322.8 85451.2 Pull-in on west side of road. Boggy. 54 Hartland 2 Gap in gorse. 394412.3 85526.5 Pull in on west side of road. Before 55 Hartland 2 dragons teeth. Boggy. 394483.0 85613.7 Natural England/National Trust sign. 2 56 Hartland 2 gates. East side of road. 394551.3 85722.0 Pull-in on west side of road. Gap in 57 Hartland 3 dragons teeth. 394565.4 85858.6 Private woodland gate on east side of 58 Hartland 3 road. 394605.5 85983.4 59 Hartland 1 Small pull-in on west side of road. 394584.3 86204.8 60 Hartland 2 Gateway on west side of road. 394589.0 86259.0 Parking in gateway and in adjacent 61 Hartland 4 layby. North side of road. 394578.5 86378.5 Sunnyside Farm car park. South side of 62 Hartland 12 road. 393844.8 86313.1 63 Hartland 1 Layby on east side of road. 393040.8 86025.2 64 Hartland 4 Access road on New Road 393001.6 85962.2 View point to west of golf course. 80 Greenlands 15 North side of road. 400570.1 81874.9 81 Greenlands 5 Footpath access to east of golf course. 401644.1 81897.7 82 Greenlands 2 Bridleway access to east of golf course 401720.9 81881.7 83 Greenlands 2 Heath Green Road. Roadside parking. 402955.3 82393.2 84 Greenlands 2 Orange post and path to hide. Not 402830.6 84007.0

101

Wild Purbeck NIA Visitor Survey Report

Car park ID Section Capacity Description Easting Northing easy to park. West side of road. Parking on west side of road. Layby for 85 Greenlands 6 Greenlands Farm. 402539.8 84352.4 86 Greenlands 2 Parking on east side of road. 402480.6 84545.2 87 Greenlands 2 Parking on west side of road. 402452.9 84577.3 88 Greenlands 2 Parking on west side of road. 402429.6 84666.2 Parking on west side of road. Orange 89* Greenlands 2 post visible. 402450.0 84679.4 Parking for hide overlooking Brands 90 Greenlands 7 Bay 402391.6 85006.1 91 Greenlands 2 Layby 402528.7 85125.7 92 Greenlands 2 Layby 402525.8 85160.7 Layby adjacent to gates and access 93 Greenlands 2 track. On west side of road. 402592.9 85239.4 Parking along roadside. Count all cars between the access track at 82 up till 94* Greenlands the bus stop (signposted blue). 402692.1 85356.1 Parking along roadside. Count all cars between the bus stop (signposted blue) and the roundabout ('control 95* Greenlands zone' signs) 402797.1 85472.8 Main National Trust car park with 96 Greenlands 100 toilets etc. Off roundabout. 403511.0 86318.0

102

Wild Purbeck NIA Visitor Survey Report

Appendix 2

Visitor postcodes and levels of deprivation

6.4 We have presented the visitor postcodes with the IMD (index of multiple deprivation) data to give an indication of the origins of visitors with respect to deprivation. The IMD 2010 was constructed by combining seven transformed domain scores listed below, using the following weights: Income (22.5%), Employment (22.5%), Health and Disability (13.5%), Education, Skills and Training (13.5%), Barriers to Housing and Services (9.3%), Crime (9.3%), Living Environment (9.3%). These seven domains consist of 38 indicators in total. The Index of Multiple Deprivation2 is based on the concept that deprivation consists of more than just poverty. Poverty is not having enough money to get by on where as deprivation refers to a general lack of resources (such as health care, amenities, schools, jobs) and opportunities including well being and environment.

6.5 The Lower Layer Super Output Areas3 are shown in Map 26 and are coloured according to the IMD value. The higher the IMD score, the greater the level of deprivation in a LSOA. Lower Layer SOAs were first built using 2001 Each LSOA has an average of roughly 1,500 residents and 650 households. Measures of proximity (to give a reasonably compact shape) and social homogeneity (to encourage areas of similar social background) are also included.

6.6 Figure 14 provides a broad brush exploration of the relationship between the numbers of postcodes within different LSOAs according to their IMD score. Visitors originated from LSOAs with IMD scores which ranged between 2 and 73.7 where the maximum for England is 87.8. In general, most postcodes recorded in the visitor survey originate from LSOAs with an IMD score in the range 2-25. Half of all visitors with a geocoded postcode live in areas of England with an IMD score lower than 13.7, 75% of visitors lived in areas with a score lower than 15.8. This wide range of scores is representative of the varying levels of access to resources and opportunities within Dorset, particularly the conurbation of Poole and Bournemouth (Map 26).

2 https://www.gov.uk/government/collections/english-indices-of-deprivation 3 http://www.ons.gov.uk/ons/guide-method/geography/beginner-s-guide/census/super-output-areas--soas- /index.html

103

Wild Purbeck NIA Visitor Survey Report

10 Number of postcodes per LSOA per postcodes of Number

0 0 10 20 30 40 50 60 70 80 Index of Multiple Deprivation Score

Figure 14: The number of visitor postcodes within LSOAs and the corresponding Index of Multiple Deprivation Score.

104

Wild Purbeck NIA Visitor Survey Report

105