Bournemouth Airport Advertising Opportunities

AIRPORTFOLIO

THE JOURNEY STARTS NOW Why Airport Advertising?

Airport’s offers the perfect opportunity for brands to truly engage. With an average dwell time of 2.5 hours, the Airport offers a unique environment and a captive audience.

BENEFIT FROM: • Average dwell time of 2 hours delivers an engaged, captive audience • Reach an alert consumer in a receptive and responsive mindset • High AB Audiences • Tailored campaigns that drive sales and enquiries Liverpool With over 20 years’ experience Eye Airports manages advertising solutions for 20 UK airports and showcases client’s products to a combined audience of over 24 million passengers.

Bournemouth NAirportorwich Airport 803,307

• 2 million people live within 1 hour drive time. Passenger Numbers 2019 9

• 30 + international routes available from top operators, A T like A TUI,GL RyanairANCE and Easy Jet. • New Domestic Destinations with easyJet from 2021 – Edingburgh Belfast ! Handas sLiverpooleen consistent year on year passenger growth, Top 10 Destinations (not in order) with a growth of 1.6% in 2018 compared to the previous year. • Bournemouth has affluent passengers with a disposable household income higher than the UK average and very low unemployment rates 1. Majorca 6. Prague ! atIs tonlyhe o n1.1%.ly commercial airport in Norfolk and Suffolk

! Has a catchment area of almost 1.5 million people 2. 7. Tenerife living within a 90 minute drive 3. Malaga 8. Malta ! Provides domestic and international flights 4. Dublin 9. Lanzarote ! Boasts a mix of both business and leisure passengers 5. Paphos 10. Faro Source: https://www.bournemouthairport.com/ ! is one of the UK and Europe’s largest and busiest heliports Audience ABC1 74% UK Audience Bournemouth UK Average 10% 51% Other Annual Passenger Numbers 30.8% JANUARY 2019 35,869 26.1% 22.2% 23% 20.9% FEBRUARY 2019 34,274 16.4% 9.6% 90% MARCH 2019 39,419 UK APRIL 2019 69,079 MAY 2019 85,976 AB C1 C2 DE JUNE 2019 89,200 Age Range JULY 2019 95,320 AUGUST 2019 97,311 SEPTEMBER 2019 93,391 Gender Split 26% 26% OCTOBER 2019 80,686 45% 55% 18% Male NOVEMBER 2019 38,489 14% 14% Female DECEMBER 2019 44,293 2% Total 803,307 0-15 16-24 25-34 35-44 45-54 55+

Source: CAA Advertising Opportunities Digital Screens Digital portrait HD screens, strategically placed at key touchpoints to target arriving and departing passengers. Advertising Opportunities 6 Sheets Traditional and effective backlit portrait units, displaying your advertising in key locations throughout the airport. Advertising Opportunities Baggage Reclaim Lightboxes

Double-sided lightboxes capture the attention of arriving passengers in this high dwell area. Advertising Opportunities Lightboxes These eye catching back-illuminated panels create real stand-out and are all targeted in high dwell head on locations along the passenger journey. Advertising Opportunities Experiential Allow audiences to come face to face with your product and create lasting impressions of your brand. Formats Key

BM050 6 6 sheet (1.2m x 1.8m) Digital Lightbox Wall Wrap Locations Car / sponsorship zone Door Vinyls ATM Banner Foamex Panel PO1 BM047 Departure Lounge Outdoor Est Presso Coffee Bar Smoking Area WHSmith BM048 Immigration

Carousel 1 Arcade 1 A Duty Free BM040 BM-D4 B BM051 B M0 55

BM052

Olive Tree

BM048 International Coffee Bar Passport Control BM-D3 Baggage Reclaim

BM023

Departures Security BM046 BM035 Carousel 2 A BM041 Travelex B

Customs BM022 Taxi Check In Desks BM053 Car Park BM012 Pay Machine Joes’s Arrivals Hall PO2 Cafè BM043 Domestic 6 BM002 BM024 Baggage Reclaim Info BM-D2 Desk BM003 BM-D5 WH Smith Carousel 3 Airline BM054 A Passenger BM005 BM042 Assistance BM045 BM044 B BM0 56 BM10 BM054

Bournemouth International Airport Terminal Map Contact

CONTACT: E: [email protected] T: 01423 706670