SERVING ARTISTS SERVES THE PUBLIC: PROGRAMMING ARTS FESTIVALS IN ASIA AND EUROPE I Serving Artists Serves the Public: Programming Arts Festivals in Asia and Europe Publisher The Asia-Europe Foundation (ASEF) in collaboration with the European Festivals Association and LASALLE College of the Arts. Coordinator Claire Wilson Editorial Team Claire Wilson, Katelijn Verstraete, Audrey Wong, Verena Tay, Kathrin Deventer, Juliane Reissig, Kalaivani Karunanethy, Valentina Riccardi, Sali Sasaki. Designer FurryFish www.furryfish.com This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-nc-nd/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA. The views expressed in this publication are strictly those of the authors and do not necessarily reflect those of the Asia-Europe Foundation (ASEF). For more information, please contact: Asia-Europe Foundation (ASEF) 31 Heng Mui Keng Terrace Singapore 119595
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[email protected] II CONTENTS FOREWORD 1 INTRODUCTION 2 Introduction 3 by Audrey Wong ARTISTIC PROGRAMMING AND BEYOND 7 Introduction: Beyond Artistic Programming 8 by Audrey Wong Serving Artists Serves the Public 9 by Robyn Archer Art, a Programme, an Audience 18 by Hugo De Greef MAKING A FESTIVAL: THE CONTEXT 22 Introduction: A Festival