SPRING SUMMER 2021 SPRING SUMMER 2021

22 - 30 SEPTEMBER

AYA MUSE EUDON CHOI MYKKE HOFMANN ÊTRE CÉCILE ALLUDE EMMA CHARLES

HIGH SUMMER & PRE FALL 2021

7 - 14 OCTOBER

PETAR PETROV PETAR PETROV

Petar Petrov founded his eponymous womenswear brand in Vienna in 2009 creating a dynamic, elegant aesthetic that fuses feminine fluidity with precise tailoring.

“A concept of luxury that can be summarized in a few words does not exist for me. Of course, the nest fabrics and leathers, colours and materials create the products ‘value’, but I try to design with my personal idea of a modern woman in mind. I learn from my clients and what they share is independence, individuality and a taste for the unexpected.”

Petrov has attracted clientele including Amal Clooney, Anne Hathaway, Celine Dion, Julia Roberts, Lily James & Margot Robbie.

PETARPETROV.COM @PETARPETROVOFFICIAL

STOCKISTS Apropos ∙ Bergdorf Goodman ∙ Harrods ∙ Hudson Bay Company ∙ Lane Crawford ∙ Matchesfashion.com ∙ Moda Operandi ∙ Mue ∙ Mytheresa ∙ Net-a-Porter ∙ Selfridges ∙ Tsum & more

BOOKINGS [email protected] 7th - 14th October / Order Deadline: 16th of October AYA MUSE

Designed in the heart of Los Angeles, Aya Muse is always ahead of the curve as she is the ultimate trendsetter. She is your most desirable self - closing the gap between everything you want to wear and the vintage pieces you wish you still had. Limited edition pieces, created by women for women.

The name AYA MUSE is derived from a Japanese word meaning colorful and a Greek word meaning inspiration, translating to colorful inspiration, which is the essence of the brand. The collection is a vibrant 80s fantasy and will make you rethink everything you thought you knew about bike shorts and bra tops.

All Aya Muse products are ethically made, and single-use plastic-free.

AYAMUSE.COM @AYAMUSE

STOCKISTS Brown Thomas ∙ Galeries Lafayette Doha ∙ Harvey Nichols ∙ Kith ∙ Luisa Via Roma Market ∙ Point Com ∙ Revolve ∙ Selfridges

BOOKINGS [email protected] 22nd - 30th September / Order Deadline: 2nd of October EUDON CHOI

Eudon Choi is a contemporary womenswear brand that effortlessly combines masculine tailoring with a feminine sensibility. Designed to be worn season after season, the garments adapt to an individual’s personality and marry seamlessly into their wardrobe offering something unique, understated and intellectual.

Using traditional menswear detailing and sartorial techniques to shape the female form, items are meticulously constructed and become undeniably feminine once worn.

Inspired by art, architecture and historical figures, each season explores the obscure beauty found in everything from the British coastline to Berber rugs but never strays from the sleek, modernist ideal at the core of the brand.

EUDONCHOI.COM @EUDONCHOI

STOCKISTS Alothman ∙ Artifacts ∙ Biffi ∙ Bloomingdales Kuwait ∙ Boon The Shop ∙ Boutique 1 ∙ Fourm Studio ∙ Frankie Shop ∙ Harvey Nichols UK ∙ Mercer By Edith ∙ Moda Operandi ∙ My Boon ∙ Ounass ∙ Rent the Runway ∙ Selfridges ∙ Tsum & more

BOOKINGS [email protected] 22nd - 30th September / Order Deadline: 2nd of October MYKKE HOFMANN

Established in 2017, Mykke Hofmann is all about a modern form of femininity.

The label embraces flowing materials, an alluringly feminine style, intricate details and women with attitude.

“We aim to dress women with an elegance that is as effortless as it is empowering, that makes them feel as beautiful and bold as they look, and that supports their confidence to pursue whatever they set their minds to“ is how Sedina (Mykke) Halilovic and Jelena Hofmann would describe their motivation.

The collection is 100% of European origin and produced in their own production site in Serbia.

MYKKEHOFMANN.COM @MYKKEHOFMANN

STOCKISTS Alsterhaus ∙ Beams ∙ Harvey Nichols Riyadh ∙ Hunting & Collecting ∙ Journal Standard ∙ KaDeWe ∙ Market ∙ Moda Operandi ∙ Printemps ∙ Rope Mademoiselle ∙ Takashimaya

BOOKINGS [email protected] 22nd - 30th September / Order Deadline: 2nd of October ÊTRE CÉCILE

Known for tongue-in-cheek slogans, punchy prints, and luxury fabrications, Être Cécile was founded by Yasmin Sewell and Kyle Robinson, two London- based fashion specialists who were driven to fill a gap in the market for accessible luxury essentials.

A perfect blend of British wit and Parisian charm, Être Cécile reflects their long-standing desire to create accessible, high-quality pieces for every day. Être Cécile injects wardrobe staples such as classic t-shirts, denim, track suiting and ready to wear with an appreciation of all things Français. From the love of puns and word-play, to cultural icons like Serge Gainsbourg and Jane Birkin, to the world seen through Cécile’s eyes en vacances, each collection reflects a certain desire for levity, effortlessness, and fun.

ETRECECILE.COM @ETRE_CECILE

STOCKISTS Artifacts ∙ Shoplinq ∙ Etoile ∙ Rubaiyat ∙ Hudson’s Bay ∙ Incu ∙ Lane Crawford ∙ Liberty ∙ Nordstrom ∙ Shopbop ∙ Tom Greyhound & more

BOOKINGS [email protected] 22nd - 30th September / Order Deadline: 2nd of October ALLUDE

Allude is synonymous with authentic and luxurious cashmere knitwear. Each collection synthesises form with function, and takes inspiration from art to technology to the natural world.

Creative director Andrea Karg explains the Allude concept; “Our classics are so trendy they don’t look boring, and our trend pieces are so classic they’re wearable.” The label boasts enviable press coverage, with designs featured in Elle, InStyle, Marie Claire, Numéro and Vogue.

ALLUDE-CASHMERE.COM @ALLUDE_CASHMERE

STOCKISTS Apropos ∙ Free Shop ∙ Harvey Nichols Hong Kong ∙ Mue ∙ Lodenfrey ∙ Matchesfashion.com ∙ Mode Sportif ∙ Mytheresa ∙ Net-A-Porter ∙ Nordstrom ∙ SuperNormal ∙ Icon

BOOKINGS [email protected] 22nd - 30th September / Order Deadline: 2nd of October EMMA CHARLES

British Accessory designer Emma Charles launched her debut handbag only collection for Resort 2020. Charles’ clean, elegant yet fun pieces are inspired by her RTW beginnings and love of antique objects. Detail, colour and unique shapes all marry together to form the modern day-to- evening piece.

Former Ready-To-Wear brand, established in 2016. Charles’ love for luxury craftsmanship and detailing crosses over into the contemporary accessory market. Manufactured in Spain using the finest Italian skins.

Gaining many acclamations as a RTW brand including, WWD’s One to Watch, Vogue Talents, Drapers’ One to Watch, the signature Lady Gwen bag named ‘IT Bag’ of SS19 by Threads Styling, plus many editorial features in publications such as Vogue, L’Officiel, LOVE, British Girls, Elle, InStyle and many more.

EMMACHARLES.CO.UK @emmacharlesuk

STOCKISTS Eraldo ∙ Fourm Atelier ∙ La Rinascente ∙ Lane Crawford ∙ Market Ortensia ∙ Printemps ∙Selfridges ∙ Stunning Lure ∙ The Republique ∙ The Webster

BOOKINGS [email protected] 22nd - 30th September / Order Deadline: 2nd of October PHYSICAL APPOINTMENTS: London Only - 26 Cross St, N1 2BG

VIRTUAL APPOINTMENTS: via ZOOM (Models will be available)

ONLINE ORDER: via JOOR