Media Kit 2017

MEDIA KIT 2017

Discover PHOENIX like never before

is THE leading city magazine in the state of Arizona, with a total monthly average gross distribution of 88,000+ and over 350,000 total monthly readers.

A top purveyor of travel, dining, the arts, entertainment and healthcare journalism, PHOENIX consistently ranks highest among national monthly titles in statewide newsstand sales and continues to be the Valley’s go-to-source for award-winning features and news coverage. LETTER FROM THE EDITOR milestone anniversary is more than a celebration – it’s an opportunity for reflection. Taking stock. Mindful change. As PHOENIX finishes cele- brating its 50th year of marriage to Athe Valley of the Sun, change and modernization are top of mind – a fact reflected in our 2017 edi- torial calendar. Consider the update we’re making to one of our biggest, most widely read perennial issues, Summer Getaways. Our advertisers and promotional partners love the content, but also feel the issue’s publication month, June, falls a bit too late in the season for readers planning their summer vacations. Our solution in 2017: moving Summer Getaways to May, with a fresh, exciting emphasis on coastal adventures. Many of our updates for 2017 were predicated on a comprehensive reader-prefer- ence survey completed this past summer. Our readers also told us they wanted more coverage of local business, the arts and Valley growth. Presto: a new monthly page devoted to Valley entrepreneurship, an expanded two-page arts section and feature sto- ries about freeway expansion and new home builds. Our readers also loved 101 Things We Love About Phoenix. That will be our March cover story. They were jazzed on the idea of a Free PHX guide to the Valley’s best no-cost entertainment and recreation options. That will be in June. Local history, snowbirds, the Valley’s tech economy, winter getaways, more rigorous food reviews, all were topics tagged by our readers, and all will find purchase in PHOENIX this year, along with our award-winning Top Docs healthcare reporting and energetic dining coverage. And speaking of change: PHOENIX’s art directors are working on a top-down redesign of the magazine for enhanced readability and a new, sleek look. It will debut in the first quarter of 2017. Call it our post-anniversary makeover. Because when it comes to self-improvement, there’s no time like the present.

PHOENIX magazine’s IX MAG EN AZ O IN H E BEST P TOP RNEWE STAUR ANTS DENTISTS 2016

Craig Outhier, Editor

phoenixmag.com MULTIMEDIAHOENIX magazine extends beyond print PLATFORMand connects advertising partners with its readers through numerous, dynamic mutimedia platforms. Whether P you’re interested in print, digital, web, events, social media or special issues - PHOENIX gives advertisers the potential to reach our readers on all platforms.

A total of +17,689 app launches since Aug. 2014

ITAL PUBLISHING DIG S PRI ER NT TT M E AG 88,445 Total average monthly gross distribution SL A W Z 350,000+ Estimated montly total readership E IN -N E E

A combined total of +51,859 opt-in subscribers for our 4 e-newsletters 13,371 Likes Facebook.com/ H Phoenixmagazine C W EA EB R SI IAL TE OC S SOCIAL MEDIA 30,223 Followers @phxmagazine

77,970 Followers Average monthly pageviews +142,397 @PhoenixMagazine Average monthly visits 43,185 Average time on site 1:34 Average pages viewed per visit 3.53 TOTAL SOCIAL MEDIA REACH: 121, 564 phoenixmag.com AUDIENCE AT A GLANCE PRINT CIRCULATION 73,000 88,445 350,000+ Average Net Total Average Monthly Estimated Monthly Circulation Gross Distribution Total Readership

SUBSCRIBER PROFILE n Married 70% n Female 66% n Male 34% n % of readers with one or more children 66% n 35+ years old 92% n College Degree 77% n Average Net Worth: $1.2 MILLION

n Average Household Income: $179,737

n 85% have been a subscriber for 2 or more years n 1 OUT OF 2 readers Clip and save articles, information or advertisements 84% Frequently or occasionally use PHOENIX magazine ads to make a decision about businesses to visit, items to shop for and services to use. phoenixmag.com

Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. Allora Media, 2013. ++Audience based upon PHOENIX magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council. AFFLUENT READERSHIP & ACTIVE LIFESTYLE

PHOENIX MAGAZINE SUBSCRIBERS ARE INTERESTED PURCHASING HABITS IN COVERAGE OF THE FOLLOWING TOPICS: % Purchased a product or service based on an ad in PHOENIX magazine ��75% 91 Propensity for spending �� 65% TRAVEL ��91% Presence of a Platinum credit card ��60% Taking a vacation �� 94% of our readers find Domestic Travel ��86% the Travel Guide useful Northern Arizona ��86% LIFESTYLE INTERESTS Southern Arizona �� 65% Taking a vacation ��94% Southern California ��60% Tech Users ��94% San Diego �� 49% Travel �� 9 1% Las Vegas �� 47% Dine out on a Regular Basis ��89% Northern California ��35% Health-Conscious ��86% Fitness �� 79% Cooking �� 78% OTHER % Golf �� 78% Things to Do �� 95% Has visited a Casino �� 73% Local Business ��91% 89 Sports �� 70% Local History �� 87% Supporter of the Arts/Theater ��69% The Arts ��86% Has been to or plans on visiting Local Politics �� 85% dine out on a an AZ winery �� 63% Growth & Development �� 83% regular basis Using a financial Health & Fitness �� 82% planner/money manager �� 63% Local News �� 82% Home Entertainment ��60% Healthcare/Medicine ��80% Outdoor Activities �� 57% Housing & Real Estate ��79% Clothing �� 54% Transportation Issues ��79% Supporter of local, craft breweries �� 50% Environmental Issues ��75% Members of a Fitness Club ��46% Shopping �� 71% Has taken a Staycation �� 45% Education ��68% Donor Propensity �� 35% Civil Liberties ��68% % Personal Care/Beauty �� 30% Athletes & Celebrities ��60% 82 say they use our 88% Find PHOENIX useful when choosing a restaurant calendar of events to 82% say they use the Dining Guide to decide where to eat decide what to attend 67% Find PHOENIX useful when choosing an event to attend 66% Find the information in the Medical Directory useful

phoenixmag.com

Sources: CVC, June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. Allora Media, 2013. ++Audience based upon PHOENIX magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council. JANUARY JULY Cover Theme:Where to Eat 2017 Cover Theme:Best Italian/Pizza Special Advertising Sections: Special Advertising Sections: Cosmetic Orthopedic Care, Everything Weddings Procedures Guide Ad Close: November 15, 2016 Ad Close: May 15 Newsstand: December 22, 2016 Newsstand: June 22

PAINT YOUR HEART OUT CORE CONCERN: EVALUATING ARIZONA'S ARIZONA’S ALL-TIME in SEDONA MELTDOWN THREAT GREAT ROMANCES FEBRUARY AUGUST Cover Theme:52 Weekend Adventures Cover Theme:Best of the Valley Weekend Special Advertising Sections: Heart 52 52 and Fun Special Advertising Sections: Dentists Festivals, Fitnessof the Year! Adventures for Every Week Health & Stroke, Explore Southern Arizona Profiles, Education

HIGH-COUNTRY HIKES Ad Close: December 15, 2016 Ad Close: June 15 FORAGING EXPEDITIONS GETAWAYS for GUYS & GALS Newsstand: January 26 Newsstand: July 20

FEBRUARY 2016

phoenixmag.com $4.99

MARCH Cover Theme: 101 Things We Love About SEPTEMBER Cover Theme:Valley Breweries Phoenix Special Advertising Sections: San Diego, Special Advertising Sections: Pain Management, Fall Arts Preview Give Phoenix, Las Vegas, Hawaii Ad Close: July 15 Ad Close: January 15 Newsstand: August 17 Newsstand: February 23

APRIL OCTOBER Cover Theme:Top Doctors Cover Theme:Fall Travel/Drives/B&Bs Special Advertising Sections: Special Advertising Sections: It’s A Pet’s Physicians Profiles Life, Women’s Health, Explore Northern Ad Close: February 15 Arizona Newsstand: March 23 Ad Close: August 15 Newsstand: September 21

MAY NOVEMBER Cover Theme:Summer Getaways/Escape Cover Theme:Street Eats/Dives/Diners to the Coast Special Advertising Sections: Cancer Special Advertising Sections: Skin Care Awareness, Get Out of Town Guide & Cancer Awareness Ad Close: September 15 Ad Close: March 15 Newsstand: October 19 Newsstand: April 20

JUNE DECEMBER Cover Theme:Free PHX Cover Theme:Valley Hiking Guide Special Advertising Sections: Physical Special Advertising Sections: Gaming Medicine & Rehab, San Diego Guide, Active Adult Living Ad Close: April 15 Ad Close: October 15 Newsstand: May 18 Newsstand: November 16

2017 MEDICAL DIRECTORY 2017 CITY GUIDE 2017 TRAVEL GUIDE AD CLOSE: 11/15/16 AD CLOSE: 11/22/16 Ad close: 5/15/17 ON SALE: 12/22/16 AVAILABLE: JAN ‘17 On sale: 7/9/17

phoenixmag.com THE LOBBY CITIZEN HIKER PHOENIX FILES

Quick hot takes, opinions Featuring new out-of-town hiking The scoop on the latest news, and other info to whet your destinations and reader provided activities, places and people appetite for the month at photos each month. that make Phoenix flourish. hand.

| BY MARILYN HAWKES | PH0TO BY SpotlightSpotlight MICHAEL WOODALL Charlie Balogh MIGHTY ORGAN MANIPULATOR

T’S HARD TO DESCRIBE THE SOUL-SHAKING sound Charlie Balogh con- jures at the keyboards of the sedan-size Wurlitzer theater organ at Organ Stop Pizza in Mesa. If you listen closely, you’ll hear the imitative tones of clarinets, flutes, trumpets, trombones, violins and a variety of other or- Ichestral and percussion instruments under the touch of his nimble fingers. The virtuoso started playing for Organ Stop in 1973 at its original location on Seventh Street and Missouri Avenue in Phoenix, later moving to Grand Rapids, Mich. to work as a resident organist. He returned to the Valley in 1991 and has played at the monolithic restaurant ever since to standing-room-only crowds. Known as the “Mighty Wurlitzer,” the 6,000-pipe behemoth is the largest organ of its kind in the world – and Balogh mans it four night a week. HOW DID YOU DEVELOP AN WHAT SONG DO YOU GET THE INTEREST IN PLAYING THE MOST REQUESTS FOR? ORGAN? It has to be “Phantom of the Op- era” ... I sat down one night and tried My mom... was a church organ- to figure just how many times I’ve ist, and my dad loved these instru- played it since it came out and I figure ments whenPEOPLE they |were VALLEY in NEWS the the |- ARTS | MIXED MEDIA | SHOPPING | ACTIVE PURSUITS | THINGS TO DO | HISTORY | SPOTLIGHT Phoenixit’s just under 20,000 times... And I’ve Files aters in the ‘20s and ‘30s. Growing recorded three different versions of it up back east, my family and I would over the years. go to Radio City Music Hall in New York a lot and they have one of these instruments installed there. I was DO YOU GET REQUESTS FOR just fascinated with the organ and SONGS YOU DON’T KNOW? CHECK OUT we would sometimes sit through two Oh yeah, all the time. I often joke phoenixmag.com/ and a half shows so we could hear the that I’ve forgotten as much as I re- web-extras or our tab- let editions (available organ during intermission. I went to member over the years. People often the on iTunes, Amazon Trenton State College and studied ask me “How many songs do you re- classical organ and a music-teaching Off and Google Play) for member?” and I don’t really know. I exclusive behind-the- curriculum, but my real heart was in have a very good memory and after performing. scenes video of the 40 years of playing, I have a large rep- PHOENIX magazine WHAT IS THE ORIGIN OF THE ertoire of music that I can play from Fadeaway photoshoot with memory. Charlie Balogh. THEATER PIPE ORGAN? HOW MANY PEOPLE ARE OUT After a tragic accident derailed The instruments were originally his NBA career, former Duke designed for silent movies to take THERE WHO CAN PLAY THIS hoops star Bobby Hurley courts the place of an orchestra. It was a lot KIND OF PIPE ORGAN? cheaper to pay one organist to play redemption as the new coach of for a silent movie than it was to hire Conservatively, there are probably ASU men’s basketball. an orchestra, which is what some of a couple dozen of us worldwide who OBBY HURLEY’S BASKETBALL LIFE the larger theaters did. So when silent play them professionally. has come full circle. The game -that films went the way of the dodo, some initially inspired him – then nearly of the larger theaters retained their WHAT DO YOU ENJOY MOST destroyed him – has finally re

organists to play during intermissions ABOUT PLAYING THE PIPE deemed him. and sing-alongs during the ‘30s and ORGAN? ‘40s. B“It’s impossible to prepare yourself to go For as long as I’ve been doing this, through something like I went through, but I feel sometimes it can be a job, but the energy of the crowd is what propels me forward and keeps me going, keeps me interested. When the crowd is having a good time, I’m having a good time. It gives me energy.

PM PHOENIX MAGAZINE OCTOBER 2015 OCTOBER 2015 57 56 PHOENIX MAGAZINE

| BY CRAIG MORGAN | PHOTO BY MADISON KIRKMAN 33

PHOENIX MAGAZINE OCTOBER 2015

GREAT ESCAPES CALENDAR

Cure the travel bug with virtual Never be bored with this monthly journeys to local destinations roundup of events that also and out-of-state spots. include a Top 10 things to do.

ABOUT THIS GUIDE CALENDAR Calendar listings include public events and at- tractions from around the Valley and state. Con- TEXT AND PHOTOS BY | NIKI D’ANDREA firm information before making plans by calling Great Escapes the listed phone number. Submissions must Beach walkers explore a rocky shoal in Kona. arrive at least 10 weeks prior to the issue date. FAX to: 480-664-3962; e-mail to: jharper@cities- Hawaii AUGUST 26-OCTOBER 4 westpub.com; or mail to: PHOENIX magazine, In Wicked 15169 N. Scottsdale Rd., Suite 310, Scottsdale, 6 Explore the Big Island by car and Long before Dorothy drops in, two other girls meet in the AZ 85254-2660. discover two sides of paradise. Land of Oz. One – born with emerald-green skin – is smart, fiery and misunderstood. The other is beautiful, ambitious RIVING NORTH TO THE RAIN-SWEPT CITY OF HILO and very popular. This high-flying musical tells the story of from the western beach town of Kona on the Big Island how these two unlikely friends grow to become the Wicked Special Events of Hawaii feels like being part of a panoramic nature Witch of the West and Glinda the Good Witch. Call for times THROUGH AUGUST 2 film. The black, low-lying ancient lava of Kona (much 10 and ticket prices. ASU Gammage, 1200 S. Forest Ave., Arizona Breakfast Weekend AUGUST 1 invaded by gnarly and hardy vegetation) gives way to To p VALLEY EVENTS Tempe, asugammage.com, 480-965-3434. Whet your appetite for all things egg, Dthe verdant ocean cliffs of Waimea and finally, to the rainforest-like Boston 10 Calendar bacon and toast as Valley chefs and restau- An iconic classic rock fixture since environs of Hilo – all in the span of about two-and-a-half hours. rateurs offer special dishes at $6, $12 and the1 ’70s, the band generated such hits as Hawaii, aka the Big Island, is the largest and southernmost islet $25 price points. Arizona Restaurant As- “More Than a Feeling,” “Let Me Take You Home in Hawaii’s archipelago – big and bucolic, not an urbanized surfing sociation hosts this inaugural event, which Tonight,” “Peace of Mind” and “Don’t Look AUGUST 20-22 AUGUST 25 mecca like Oahu and not touristy-chic like Maui. But it does have hot celebrates the| BY morning JUDY HARPER meal. Among the Back.” 8 p.m. $45-$85. Comerica Theatre, 400 volcanoes, beautiful beaches and stunning biodiversity. It’s so hospi- Payson Rodeo Kelly Clarkson participants are Distrito, Virtu, Proof at Four W. Washington St., Phoenix, 800-745-3000. table that it’s the invasive species capital of the world. That mongoose Known as “the world’s oldest The singer/songwriter with the Taylor7 Swift Seasons Scottsdale, Perk Eatery, The Good continuous rodeo,” the event attracts 8powerful voice and girl-next-door appeal darting across the road in Kona? Its proliferating progenitors were Egg, First Watch and Wildflower Bread Co. Augustthe sport’s 17-18 top bull riders, ropers, steer rose to fame after winning the first season brought from Jamaica in the 1800s to combat rats on sugar cane farms. Statewide, arizonabreakfastweekend.com, wrestlers, bronc riders, barrel racers, rodeo of American Idol. Fans will recognize such The army of tiny chirping Coquí frogs (pronounced ko-kee) that shriek The record-breaking pop-country idol, who writes all 602-307-9134. AUGUST 20 clowns and bullfighters. A Saturday evening hits as “Heartbeat Song,” “Don’t You Wanna throughout the night in Hilo? They hitched a ride in some potted plants of her own songs, performs such hits as “Fifteen,” THROUGH SEPTEMBER 5 from Puerto Rico around 1988. Nothing seems to have a natural preda- 2 Jackson Browne “We Are Neverdance Getting adds Back to the Together,” festivities. “Shake Call for it times Stay” and “A Moment Like This.” Pentatonix Bring a Flashlight The Hall of Fame musician has written and and ticket prices. Payson Multi-Event and Eric Hutchinson are special guests. tor in this varied paradise of lush rainforest, white- and black-sand Off,” “Red” and “I Knew You Were Trouble.” 7:30 p.m. Guests experience a magical twilight performed some of the most literate and mov- Center, 1400 S. Beeline Hwy., Payson, 7 p.m. $25-$99.50. Ak-Chin Pavilion, 2121 beaches and lava-oozing volcanoes. From Central American Miconia $33-$193.50. Gila River Arena, 9400 W. Maryland Ave., adventure during Flashlight Tours, which ing songs in popular music and has defined paysonprorodeo.com, 877-840-0457. N. 83rd Ave., Phoenix, 800-745-3000. trees (called the “purple plague” in Hawaii) and cold-water shrimp Glendale, gilariverarena.com, 623-772-3800. provide an opportunity to see, hear and feel a genre of songwriting charged with honesty, to reverence for ancestors and propensity for adventure, everything the desert night, including nocturnal ani- emotion and personal politics. Hits include thrives on the Big Island, which makes for a pleasant island drive. mals and night-blooming flowers. Th and “Running on Empty,” “Stay” and “Tender Is the EVERY Sa, 7 p.m.-9 p.m. Call for ticket prices. Des- Night.” 7:30 p.m. $55-$135. Mesa Arts Center, 1 E. Main St., Mesa, 480-644-6500. ert Botanical Garden, 1201 N. Galvin Pkwy., Phoenix, dbg.org, 480-941-1225. KONAOur Big Island visit begins with a walk across the asphalt at Kona 9 THROUGH SEPTEMBER 5 AUGUST 8 International Airport, where passengers disembark planes right on AUGUST 18 AUGUST 27 Fireworks Frenzy the runway before making the short stroll through the faux-thatched- ASID Design Excellence Awards Asleep at AUGUST 16 4The American Society of Interior Designers, Arizona North Chapter, salutes top interior designers Fireworks light up the sky every Satur- roofed airport, which resembles a tiki-themed food court in a mid-size Rodney Atkins American Idol at the 2015 Design Excellence Awards dinner, with categories that include residential, commer- the Wheel The country crooner has an impressive day night. 9 p.m. Free. Fairmont Scottsdale outdoor mall in the ‘80s, with greeters holding leis to drape around the The nine-time cial, hospitality, health care, sustainability and product design. PHOENIX magazine and Phoenix track10 record, with hits that include “Watching You,” “Take a Back Princess, 7575 E. Princess Dr., Scottsdale, necks of newcomers and prompt the obligatory “I got lei’d” jokes. In 3 Live! Grammy Award- The top five finalists from this season’s Home & Garden are among the sponsors of the celebration. Pictured is a resort bar redesigned by Road,” “Farmer’s Daughter,” “These Are My People” and “Cleaning scottsdaleprincess.com, 480-585-4848. other words, you won’t see any airports like it on the mainland. winning band keeps American Idol perform, including winner Lynne Beyer, Allied ASID, which was recognized for “Best in Show – Hospitality Facility” in 2014. This Gun.” 8 p.m. $27-$32. Toby Keith’s I Love This Bar & Grill, 5310 THROUGH SEPTEMBER 30 One of the top 10 employers on the Big Island, Four Seasons Re- Western swing alive Nick Fradiani, Jax Cole, Clark Beckham, 5 p.m. $140. The Phoenician, 6000 E. Camelback Rd., Scottsdale, asidaznorth.org, 602-569-8916. E. High St., Phoenix, tobykphoenix.tunestub.com, 480-535-8833. Photography Exhibit sort Hualalai- (72-100 Ka’ūpūlehu Dr., Kailua-Kona, 800-325-8000, Tyanna Jones and Rayvon Owen. 7:30 p.m. and kicking with such Drawn from the more than 150 photo- fourseasons.com/hualalai) is also a top place to stay. Its 243 guest rooms $39-$59. Mesa Arts Center, 1 E. Main St., hits as “Cotton Eyed graphs in the Phoenix Municipal Art Collec- and suites are decked in Hawaiian décor (down to the dark wood lat- AUGUST 7-8 Mesa, mesaartscenter.com, 480-644-6500. Joe,” “Hot Rod Lin- tion, Landscape and Lens: The West Photo- ticed doors and wicker patio furniture) and boast big windows framed Slide Across coln,” “House of Blue graphed is a modern photography collection by palm and koa trees. An 18-hole, Jack Nicklaus-designed golf course America Lights” and “Let Me that explores humanity’s role in a Western with green fairways contoured against black lava; state-of-the-art fit- 5 Known as “the world’s largest inflat- Go Home Whiskey.” 7 landscape. M-F, 10 a.m.-2 p.m. Free. The ness facilities and tennis courts; 28,000-square-foot Hualalai Spa; and able waterpark,” this event boasts p.m. $37.50-$42.50. Gallery at City Hall, 200 W. Washington St., seven resort pools round out the lush island vibe. Guests can also visit more than 40 waterslides, live Musical Instrument Phoenix, phoenix.gov/arts, 602-262-4637. the resort’s Ka‘upulehu Cultural Center for interactive programs and entertainment and more. Highlights Museum, 4725 E. interpretive displays about Hawaiian history and culture. Kona is on Issue include a 42-foot Drop Kick slide, Mayo Blvd., Phoenix, the dry and sunny side of the island (making it the best part for beach kiddie slides, zip lines, bungee 480-478-6000. WANT MORE play), and of course, the beach access at Four Seasons is amazing, with trampolines, water walking balls, a ? no room more than a five-minute stroll to the shore. mechanical bull and carnival rides. DOWNLOAD OUR APP FOR EXTENDED EVENT You won’t have to wander far from the Four Seasons for fantastic 4 p.m.-10 p.m. $15, advance; $20, LISTINGS! food – there are three on-site eateries, including Beach Tree Restau- at the gate; free, children 2 and AVAILABLE THROUGH rant and Bar, where an Italian-inflected menu with tropical touches younger. Salt River Fields at Talking ITUNES, AMAZON AND meets al fresco beachside seating. They also have a splendid dining Stick, 7555 N. Pima Rd., Scottsdale, GOOGLE PLAY. room with 16-foot vaulted ceilings, but unless the ocean breezes be- saltriverfields.com, 480-270-5000. come gusts that threaten to blow the fist-size beach umbrella clear out TOP MARCUS, JOAN BY PHOTO PHOTO BY JOAN MARCUS, TOP MARCUS, JOAN BY PHOTO PHOENIX MAGAZINE AUGUST 2015 69 48 SEPTEMBER 2015 PHOENIX MAGAZINE PHOENIX MAGAZINE SEPTEMBER 2015 49 Special Events 69 Sports 72 Kidstuff 72 Museums 74 Workshops & Seminars 76 Music & Dance 76 Theater & Drama 78 A Look Ahead 80

PHOENIX MAGAZINE AUGUST 2015 67 EAT BEAT DINING GUIDE LAST LOOK

This section is full of A selection of the Valley’s best Readers peer into the restaurant reviews, local restaurants, with new designa- past with vintage images products and divine happy tions for editors’ picks, 2016 Best of Arizona icons and hour spots. New Restaurants and iconic their nostalgic tales. Arizona restaurants. Last Look

Main Course velle French superstars Jacques Pépin and Joël Robuchon. Bistro du Lac is better lik- ened to Julia Child’s teachings, complete with occasional “happy accidents” and enough butter to make anything taste good. Dining Guide MAIN COURSE | SIDE DISHES | LOCAL PRODUCT | VEG OUT | AMUSE-BOUCHES | THREE BITES | HAPPY HOUR | DRINK THIS Eat Beat Escargots de Bourgogne ($12), for exam- ple, is slathered in herbed butter so garlicky

Top to bottom: Meat and that any vampire within 50 yards would cheese platter; salade niçoise faint from exposure. Pungent and flavorful, Fresh Wasabi the sauce breaks down the oft-chewy mol- JAPANESE tangy, soy-based gravy) and Peruvian fish and 13732 W. Bell Rd., Surprise lusk flesh for a dish as texturally pleasing as chips go down easy. Breakfast Sa-Su, lunch it is tasty. Buttery brie en croute ($12) prac- 623-584-4800, and dinner daily. $$ tically melts on the tongue, with delectable freshwasabisurprise.com DINING GUIDE Great sushi and Japanese dinner combos, floral-scented honey for added sweetness, Gertrude’s Photos top to bottom: Big Surf near completion of construc- with some Korean crossovers. Specialty NEW AMERICAN while the savory broth of French onion soup tion in 1969; the Dexter family at the park;A surfer DavidHorse, Vichules rolls and sashimi hold court with Korean 1201 N. Galvin Pkwy. ($9.50) is worth breaking decorum rules to enjoying the surf center. bulgogi (barbecued beef) or galbi dol sot bi 480-719-8600, gertrudesrestaurant.net a swig like milk from a cereal bowl. Though Enjoy natural cuisine that takes full Harley bim bap (Korean-style mixed veggies over not as rich and meaty as Zinc Bistro’s ver- advantage of the Desert Botanical Gardens and a rice in a hot stone bowl). A case could be sion, Melito’s French onion soup stands out surroundings at Gertrude’s mirror-polished Hummer made for making a meal of several orders of Last Look with spongy croutons and a half-inch-thick indoor bar or on the bucolic outdoor patio. the addictive, crunchy and garlicky chicken Dick Van Dyke at Harold’s, this photo, circa 1970; layer of quality, non-greasy Gruyère. Lunch and dinner daily; brunch Sa-Su. $$ karaage appetizer. 11 a.m.-8:30 p.m. M-Th; F YOU’VE NOT BEEN Bistro du Lac’s menus have evolved in exterior of Harold’s circa mid-1970s 11 a.m.-9:30 p.m. F-Sa; 2-9 p.m. Su. $$ Lon’s at the Hermosa Inn Harold’s, you’ve not been to – A1, the only draft brewed in Arizona at the the short time the eatery has been open, with AMERICAN Cave Creek,” co-owner Ma time – and booze. It was the only bar to sur

tried-and-true French mainstays remain- 5532 N. Palo Cristi Rd. rie Vale says with a laugh. - vive after the dams were completed and the tination for Steelers fans (Pittsburgh native 602-955-7878, hermosainn.com - ing alongside a handful of nouveau dishes “Ihave plenty of opportunitiesRegulars and to visitnewbies this will laborers left. In 1950, Harold and Ruth Ga Piacquadio’s influence) and a folksy equal- Thanks to its territorial decor and fabulous and customer favorites. Savory crêpes are month as Harold’s Cave Creek Corral cel vagan bought the joint, changed the name, izer for its cadre of regulars. patios, Lon’s is a romantic favorite that oozes offered for lunch and brunch, the best of added food and started employing some un-- “ We used to have a saying at Harold’s,” Old Arizona charm. The talented kitchen ebrates its 80th anniversary with parties, gift which features chicken and mushrooms in - orthodox tactics to entice patrons. Piacquadio says. “ You can find a horse, a staff adds Southwestern touches to the card giveaways and a self-published newspa- thick, earthy gravy ($12). Quiche Lorraine Harley and a Hummer all in the same parking Contemporary American menu. Breakfast per chronicling the institution’s storied past. “Harold was a real entrepreneur. After ($11) is refreshingly light and fluffy, the lot. Literally, you have a cowboy, you have a 7-10 a.m. daily; lunch and dinner M-F. $$$ It started in 1935, when an enterpris he bought it, he couldn’t get people to come dense homestyle crust not, at first glance, a ing gent named Johnny Walker – no, not up here because it was a long way from Phoe guy making minimum wage, and a guy worth terrifically palatable partner for the delec- Noble Eatery that one – built The Cave Creek Corral Bar, - nix,” says Bill Vale, co-owner with his wife $100 million sitting at the bar together.” DELI/SANDWICHES table ham-cheese combo, but one that has a Marie and business partner Danny Piacqua-- If the Vales and Piacquadio have their way, 2201 E. McDowell Rd. where working men would unwind after long that will be the case for at least 80 more years. pleasant grounding effect on the dish. 602-688-2424, nobleeatery.com days spent building the nearby Bartlett and dio. “ Thus, he got the trained tiger act to get Both the boeuf Bourguignon ($26) and Former Noca chef Claudio Urciuoli teamed Horseshoe dams. The Corral sold cold beer people to come up.” It’s true: Motivated by rib eye steak frites ($19) are flavorful, the up with local breadmaker Jason Raducha to the reward of a nice, raw steak, tigers would – Leah LeMoine latter moist and tender with an herbaceous, showcase organic legumes, artisanal meats, perform tricks for barflies. To get people to charred outer crust; the former satisfy- local produce and mouthwatering loaves. stay the night, Gavagan turned a wing of the | BY WYNTER HOLDEN PHOTOS BY ing with a tangy vino sauce macerating the Look for rotating daily sandwiches, salads building’s basement into a bunkhouse with | DAVID B. MOORE and starters, including tart pink grapefruit Review meat to a delightful fall-apart texture remi- Top to bottom: Coquilles St. cots for customers to sleep it off – prototypi with fennel, and bruschetta-like Bistro du Lac niscent of pulled pork. However, the prom- Jacques; éclair cal DUI prevention, as it were. seasonal ingredients. 10:30 a.m.-3 p.m. M-F. $ - HOW OLD CAN ised carrots and potatoes were on hiatus smorgas with Throughout the years, the Corral has >> Despite a slathering of negative online reviews, Scottsdale’s during one visit, replaced by a nest of disap- roped the hearts of many, from average Joes newest old-school French eatery is nothing to boeuf about. Ocean Prime YOU GO? pointing vermicelli-thin noodles. Canard à SEAFOOD/STEAK to celebrities. Movies and TV shows have Send us your old photos, maps and antiques that l’orange ($28) proved dry – a common over- 5455 E. High St. been filmed there, and famous patrons have INE DINING as an aesthetic con- ho-hum American eatery, the upscale Euro- show off Arizona’s history! cooking foible also committed by Scottsdale 480-347-1313, oceanprimephoenix.com - included Waylon Jennings, Lynda Carter, cept is kaput, at least if last year’s pean restaurant overlooks Lake Marguerite. Start with white truffle caviar deviled eggs Nobuo at Teeter House competitor Voilà! French Bistro – but here amazed at the changes over time – the com Barry Goldwater and Dick Van Dyke, who’d E-MAIL: Michelin Guide and Bon Appétit’s Inside, crisp white table linens, chandeliers before moving on to executive chef Jagger [email protected] JAPANESE ing and going of bumper boats, the removal jump onstage to sing and dance with the the desiccated duck was revived by a deli- Griffin’s Chilean sea bass in champagne 2014 Best New Restaurants nom- and tall glass vases filled with feathers and 622 E. Adams St. (Heritage Square), Phoenix band and who always ordered biscuits and MAIL: cious marmalade glaze. The tart and chunky truffle sauce. The wine menu is outstanding. of sand from the wave pool’s “beach” and Letters to the Editor, inee list are to be believed. That’s faux flowers lend an elegant feel. Even the 602-254-0600, nobuofukuda.com gravy for breakfast. Now Harold’s is a des PHOENIX magazine sauce was so addictive that we took home a Dinner 5-10 p.m. M-Th and 5-11 p.m. F-Sa; Blu reduction of SEPTEMBERwater (it now 2015 holds 2.5 million Fgreat news for gourmet potstickers and up- more casual lounge and lakeside patios are Packed yet relaxed, this Downtown eatery features the renowned artistry of Nobuo 204 PHOENIX MAGAZINE 15169 N. Scottsdale Rd., side for later use. Lounge open nightly. $$$$ gallons), and the addition of slides and rides, scale pub grub; any well-equipped food well-appointed. Fukuda, who reinterprets sushi and izakaya traditions through a Western lens in the - Ste. 310, Making Waves including the Mauna Kea Zip Line. The park Scottsdale, AZ 85254-2660 Coastal European countries pride them- truck or cozy microbrewery will do the trick. Yet Bistro du Lac isn’t stuffy. Servers intimate, Victorian-style bungalow. Try the crab sandwich, yellowtail sashimi, coconut curry - in as much beach time as he could. “He Rice Paper N OCTOBER 24, 1969, Tem hosted Dexter’s family this spring and the French fare, on the other hand, requires a are chatty and outgoing, albeit un peu slow. selves on the quality of their seafood, and was just fascinated by waves,” Golner says. VIETNAMESE lamb and imported teas. Lunch and dinner Tu-Su. $-$$$$ O COURTESY HAROLD’S CAVE CREEK CORRAL pe’s Big Surf water park put staff and surfer regulars did a surfers’ circle/ certain je ne sais quoi – and the right high- Checks are delivered in a charming faux Bistro du Lac does the homeland proud. 2221 N. Seventh St. “ When he saw people riding the waves, he Arizona on the shredding map paddle-out memorial ceremony in the wave PHOT toned environment – to execute well. book. Most importantly, the iconic French Coquilles St. Jacques ($29) is good to the 602-252-3326, ricepapereatery.com was blown away. He basically said, ‘ Why This bright, modern space makes exotic when it opened and debuted pool to honor its late founder. Enter the ambitious Bistro du Lac, led dishes peppering the menus are flavorful last bite, with four beautifully seared scal- can’t that be done inland?’” Vietnamese food accessible with an array of lops presented on a bed of creamy, earthy Waikiki Beach Wave Pool, the- Dexter relocated to Phoenix and started “I think there’s a nostalgia to this place. by an all-Gallic braintrust that includes and thoughtfully prepared – despite a slew imaginative rolls, including soft-shell crab Seasons 52 There are two and three generations coming manager Catherine Berraud-Dufour and of early online reviews to the contrary. risotto. Plump and well-seasoned, the mol- with mango and avocado. Classics like pho, AMERICAN Onation’s first man-made wave pool – 3.8 mil- mocking up models of a mechanical wave lusks are soft and textural without being | CAREFREE/CAVE CREEK 1832502 E. Camelback Rd. great steaks, prime rib, buffalo meatloaf, and machine. He knew he could replicate his here now,” Golner says. “I kind of consider chef Jean-Claude Melito, formerly of Perhaps it’s the absence of overt fine banh mi and lemongrass chicken are stellar. lion gallons of water and a brisk tide for des | PHOTO BY AXEL EVERITT | WEST VALLEY 183 602-840-5252, seasons52.com barbecue baby-back ribs. Lunch M-F; dinner it the Fenway Park [of water parks]. It’s got a Scottsdale French bakery Au Petit Four. Lo- dining snobbery that evoked such reflexive chewy. The shallot-heavy white wine sauce | EAST VALLEY 182 Lunch and dinner daily. $$ ert-dwelling Gidgets and Moondoggies to models on a larger scale, but lacked the Nothing on this seasonally inspired menu is of Prince Edward mussels ($16) prompted 179 | SCOTTSDALE 180 nightly. $$-$$$ $800,000 he estimated it would take. Dexter lot of layers of paint on it, it has a little bit of cated in a large corner space at Scottsdale’s ire from Scottsdale’s online jet set. Forgo PHOENIX The Rokerij more than 475 calories. From crisp flatbreads pop up and catch a wave. “It opened to a lot persuaded haircare company Clairol to back wear to it, but it’s kind of cool and nostalgic. Mercado del Lago formerly occupied by a any comparison to the works of post-nou- my dining companion to down the chewy STEAK/AMERICAN and farmers’ market-fresh salads to juicy Stonegrill at JW Marriott Desert of fanfare,” says Big Surf’s public relations - There’s a reason why it hasn’t been knocked JUNE 2015 PHOENIX MAGAZINE 6335 N. 16th St. salmon and silky filet mignon, the menu is Ridge Resort honcho and “de facto historian” Jeff Golner,- him. “They make waves in hair, why can’t JUNE 2015 PHOENIX MAGAZINE JUNE 2015 178 602-287-8900, richardsonsnm.com they make [real] waves?” Golner says. Clai down.” 168 PHOENIX MAGAZINE 169 bound to please your taste buds and your CONTEMPORARY SOUTHWESTERN who notes surf legend Fred Hemmings vis – Leah LeMoine Richardson Browne has created an conscience. Lunch and dinner daily. $$-$$$$ 5350 E. Marriott Dr. ited from Hawaii to attend the opening. rol flew in a Norwegian physicist to analyze atmospheric neighborhood joint specializing 480-293-3988, marriott.com It started with a man obsessed. Four - Dexter’s largest model, which he construct- in prime beef and affordable wines. The Stockyards Looking for some good Southwestern in years before the opening, engineer and con ed in an abandoned pool hall around 14th Appetizers like steak tartare and roasted the North Valley? Emphasis on regionality – Restaurant & 1889 Saloon struction manager Phil Dexter was working and Van Buren streets. He got the green light HOW OLD CAN YOU GO? elephant garlic are huge. Best bets are the STEAK/AMERICAN including tamales with chorizo white bean and construction began on a 40-acre plot of veal chop, rib-eye and ahi. Lunch M-F; dinner 5009 E. Washington St. cassoulet and Old Fashioneds made with for Del Webb in California and squeezing land in Tempe. Send us your old photos, maps and nightly; brunch Sa-Su. $$-$$$ 602-273-7378, stockyardsrestaurant.com Valley-based Copper City bourbon – make antiques that show off Arizona’s history! Clairol backed out in 1971 and sold the PHOTOS BY DIANA LUSTIG, THIS PAGE; BLAKE BONILLAS, OPPOSITE Established in 1947, this recently spruced-up this resort resto a natural destination. Try the [email protected] reminder of Phoenix’s cowboy roots turns out park to the El Paso, Texas, family that owns E-MAIL: tummy-pleasing Baja shrimp enchilada with cotija cheese and rosa soffrito. Breakfast, it today. Dexter was summarily fired and MAIL: Letters to the Editor, lunch and dinner daily. $$-$$$ never returned. “It was kind of sad,” Golner PHOENIX magazine says. Dexter died last October, but not before 15169 N. Scottsdale Rd., Ste. 310,

Scottsdale, AZ 85254-2660 WATERPARK SURF BIG COURTESY PHOTOS the Big Surf staff self-published a book for PHOENIX MAGAZINE AUGUST 2015 him about the park. Golner says Dexter was 169 152 JULY 2015 PHOENIX MAGAZINE phoenixmag.com HOENIX has aIN strong THE reputation COMMUNITYfor helping organizations and clients build recognition when it comes to signature events. Whatever your marketing objective is - whether you want to raise attendance numbers or raise event awareness, PHOENIX has numerous platforms to help make your event successful.

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he emptied 200 water jugs totaling 1,000 gallons over a single academic year. That accounts for only one facility at a school serving more than 80,000 students. The Sustainable Water Delivery Service distrib- utes directly to students at five universities Down plus 34 private student-centered properties. STAY CONNECTED The service covers 15 states and Washing- ton, D.C., with many of the states enduring the varying intensities of drought throughout Drain the year (see sidebar). Although made aware A so-called “sustainable” water delivery program of Nestlé’s water return policy, USS would not provide information regarding their with at Arizona universities is anything but. contacts at ASU or what office approves their vending. With the ecology of the delivery service in question, the cost-benefit becomes argu- ably less appealing. The American Water Works Association assesses the cost of a gallon of tap water at $0.004. In 2013, the International Bottled Water Association put the wholesale price per gallon of domestic non-sparkling bottled water at $1.21. With USS’s recommended one-year plan, the cost per gallon of water comes out to $2.38, including the cooling unit – almost 600 times more expensive than tap water. For students who use the service, the con- venience, purity and taste of bottled water may justify the price. But where sustainability is concerned, they may not be buying the NE OF AMERICA’S largest water Samantha Stull, who purchased a delivery promised peace of mind. companies advertises itself as a sus- plan both her freshman and sophomore O tainable choice for college students. years at ASU, says she was not told about the In reality, it is dumping gallons of usable policy. “I think ASU should not use Nestlé’s water into the streets. services unless they change their policy,” Nestlé Waters, through University and Stu- Stull says. “It is extremely wasteful and ASU dent Services (USS), offers the Sustainable is making a university-wide effort to be more Water Delivery Service to students at univer- sustainable. I am disgusted with [Nestlé] for sities in Arizona and nationwide. The service being so wasteful with water when they call enables students to purchase a set monthly themselves a sustainable service.” delivery of five-gallon jugs, used with a While the company cites risk of potential water cooler. USS recommends starting with contamination as justification, they have three per month for the academic year at no special emptying procedures. The water $309, which covers 26 jugs and the cooler. goes directly into the streets or down the Popular at Arizona State University and the nearest drain. This suggests either a loss of DROUGHT INTENSITY University of Arizona, the program purports clean water or the unregulated disposal of in SEPTEMBER 2014 to “eliminate up to 1,000 plastic water bottles contaminated water. per student, per year,” with 717,600 bottles Over email, Jane Lazgin, director of cor- eliminated from UA in 2013. porate communications at Nestlé Waters, Water conservation advocates dismiss these discussed Nestlé’s in-house restrictions. “Nestlé has extremely high quality and claims as “green washing” – an attempt to MODERATE make something seem more eco-conscious safety requirements; our policy requires us Connecticut than it is. Students are told they can place to dispose of water that has been returned,” Florida their unopened, space-hogging jugs in the Lazgin wrote. She elaborated that Nestlé Mississippi LIKE US. hallway, to be removed at the next delivery. requires all its water come from “the con- New York What students are not told, however, is that trolled environment of [the] bottling facility. the water gets poured out before the jug We do not re-use or re-filter water that has SEVERE TWEET US. even makes it onto the truck. already been bottled.” Alabama Multiple customer service agents confirmed Nestlé would not provide numbers re- Nestlé requires delivery personnel to empty garding the volume of water sold through TAG US. water from returned, unopened containers the service, but Lazgin called the disposed EXTREME Arizona despite the jugs’ two-year shelf life. Nestlé’s water “a small fraction of [Nestlé’s] overall Colorado policy is not disclosed on the USS website. water deliveries.” PIN US. Although the FDA allows redistribution of Between 29 bottling facilities, “a small unopened products, Nestlé does not. fraction” could still represent huge volumes EXCEPTIONAL Journalism and mass communication major of water. One deliveryman estimates that California Oklahoma Texas at ASU Downtown’s residence hall alone, phoenixmag.com 12 SEPTEMBER 2015 PHOENIX MAGAZINE

FullPage_NONBLEED_ConnectWithUs_gradiantlogo.indd 1 6/2/15 10:42 AM PAID CIRCULATION PHOENIX magazine delivers the most sought-after magazine audience: active, engaged readers who month after FIND US month pay for a subscription or single copy at the newsstand. PHOENIX has a total average monthly gross distribution of 88,445 and an estimated total monthly readership of 350,000+. Smart marketers know that a publication that reaches paid readers provides the best opportunity to maximize return on their advertising investment. HERE Albertson’s AUDITED PUBLICATION A.J.’s Fine Foods PHOENIX magazine voluntarily subjects its circulation figures to independent verification Basha’s by the world’s premier auditing organization. Ask your account executive for a copy of our Barnes & Noble CVC Publisher’s Statement. Costco CVS CITY AND REGIONAL MAGAZINE ASSOCIATION Fry’s PHOENIX magazine is proud to be a member of the City and Regional Magazine Fry’s Marketplace Association. The CRMA is a trade association dedicated to the success of its member Fry’s Electronics magazines. It sets the standards for the “Best of the Best” in local and regional magazine publishing, and is only La Grande Orange available to magazines that meet publishing standards designed to ensure quality publications respected by their readers, advertisers and the industry. Natural Grocers Safeway Sam’s Club Sky Harbor Airport RESORT DISTRIBUTION Smart and Final The Valley’s resorts attract affluent tourists who seek out the best Arizona has to offer. PHOENIX magazine’s in- Sprouts room distribution allows you to reach these potential customers at the following destinations: Target Arizona Grand Resort Sanctuary Camelback Mountain Resort Wal-Mart Arizona Biltmore Hotel Tempe Mission Palms Hotel Walgreens Boulders Resort & Spa The Hermosa Inn Whole Foods Four Seasons Resort Scottsdale The Phoenician Resort Winco Hotel Valley Ho The Rocks Scottsdale Hyatt Regency Scottsdale Resort & Spa The Westin Downtown Phoenix at Gainey Ranch The Westin Kierland JW Marriott Camelback Inn The Wigwam WE ALSO SELL AT: Omni Scottsdale Resort & Spa at Montelucia We-Ko-Pa Resort and Conference Center Banner Health Royal Palms Resort and Spa W Scottsdale Sheraton Desert Oasis Hillside Spot

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Oc G S Goodyear *CDS, COMAG H

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