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Media Kit 2017 MEDIA KIT 2017 Discover PHOENIX like never before is THE leading city magazine in the state of Arizona, with a total monthly average gross distribution of 88,000+ and over 350,000 total monthly readers. A top purveyor of travel, dining, the arts, entertainment and healthcare journalism, PHOENIX consistently ranks highest among national monthly titles in statewide newsstand sales and continues to be the Valley’s go-to-source for award-winning features and news coverage. LETTER FROM THE EDITOR milestone anniversary is more than a celebration – it’s an opportunity for reflection. Taking stock. Mindful change. As PHOENIX finishes cele- brating its 50th year of marriage to Athe Valley of the Sun, change and modernization are top of mind – a fact reflected in our 2017 edi- torial calendar. Consider the update we’re making to one of our biggest, most widely read perennial issues, Summer Getaways. Our advertisers and promotional partners love the content, but also feel the issue’s publication month, June, falls a bit too late in the season for readers planning their summer vacations. Our solution in 2017: moving Summer Getaways to May, with a fresh, exciting emphasis on coastal adventures. Many of our updates for 2017 were predicated on a comprehensive reader-prefer- ence survey completed this past summer. Our read- ers also told us they wanted more coverage of local business, the arts and Valley growth. Presto: a new monthly page devoted to Valley entrepreneurship, an expanded two-page arts section and feature sto- ries about freeway expansion and new home builds. Our readers also loved 101 Things We Love About Phoenix. That will be our March cover story. They were jazzed on the idea of a Free PHX guide to the Valley’s best no-cost entertainment and recreation options. That will be in June. Local history, snowbirds, the Valley’s tech economy, winter getaways, more rigorous food reviews, all were topics tagged by our readers, and all will find purchase in PHOENIX this year, along with our award-winning Top Docs health- care reporting and energetic dining coverage. And speaking of change: PHOENIX’s art directors are working on a top-down redesign of the magazine for enhanced readability and a new, sleek look. It will debut in the first quarter of 2017. Call it our post-anniversary makeover. Because when it comes to self-improvement, there’s no time like the present. PHOENIX magazine’s IX MAG EN AZ O IN H E BEST P TOP RNEWE STAUR ANTS DENTISTS 2016 Craig Outhier, Editor phoenixmag.com MULTIMEDIAHOENIX magazine extends beyond print PLATFORMand connects advertising partners with its readers through numerous, dynamic mutimedia platforms. Whether P you’re interested in print, digital, web, events, social media or special issues - PHOENIX gives advertisers the potential to reach our readers on all platforms. A total of +17,689 app launches since Aug. 2014 ITAL PUBLISHING DIG S PRI ER NT TT M E AG 88,445 Total average monthly gross distribution SL A W Z 350,000+ Estimated montly total readership E IN -N E E A combined total of +51,859 opt-in subscribers for our 4 e-newsletters 13,371 Likes Facebook.com/ H Phoenixmagazine C W EA EB R SI IAL TE OC S SOCIAL MEDIA 30,223 Followers @phxmagazine 77,970 Followers Average monthly pageviews +142,397 @PhoenixMagazine Average monthly visits 43,185 Average time on site 1:34 Average pages viewed per visit 3.53 TOTAL SOCIAL MEDIA REACH: 121, 564 phoenixmag.com AUDIENCE AT A GLANCE PRINT CIRCULATION 73,000 88,445 350,000+ Average Net Total Average Monthly Estimated Monthly Circulation Gross Distribution Total Readership SUBSCRIBER PROFILE n Married 70% n Female 66% n Male 34% n % of readers with one or more children 66% n 35+ years old 92% n College Degree 77% n Average Net Worth: $1.2 MILLION n Average Household Income: $179,737 n 85% have been a subscriber for 2 or more years n 1 OUT OF 2 readers Clip and save articles, information or advertisements 84% Frequently or occasionally use PHOENIX magazine ads to make a decision about businesses to visit, items to shop for and services to use. phoenixmag.com Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. Allora Media, 2013. ++Audience based upon PHOENIX magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council. AFFLUENT READERSHIP & ACTIVE LIFESTYLE PHOENIX MAGAZINE SUBSCRIBERS ARE INTERESTED PURCHASING HABITS IN COVERAGE OF THE FOLLOWING TOPICS: % Purchased a product or service based on an ad in PHOENIX magazine ........75% 91 Propensity for spending .................... 65% TRAVEL ������������������������������������91% Presence of a Platinum credit card ...60% Taking a vacation ................................. 94% of our readers find Domestic Travel ....................................86% the Travel Guide useful Northern Arizona .................................86% LIFESTYLE INTERESTS Southern Arizona ................................. 65% Taking a vacation ................................94% Southern California .............................60% Tech Users ���������������������������������������������94% San Diego ............................................... 49% Travel ..................................................... 9 1% Las Vegas ................................................ 47% Dine out on a Regular Basis ..................89% Northern California ..............................35% Health-Conscious ................................86% Fitness ................................................... 79% Cooking ................................................. 78% OTHER % Golf ......................................................... 78% Things to Do........................................... 95% Has visited a Casino ���������������������������� 73% Local Business .......................................91% 89 Sports ..................................................... 70% Local History ......................................... 87% Supporter of the Arts/Theater ..........69% The Arts ..................................................86% Has been to or plans on visiting Local Politics ......................................... 85% dine out on a an AZ winery ......................................... 63% Growth & Development ....................... 83% regular basis Using a financial Health & Fitness .................................... 82% planner/money manager ................... 63% Local News ............................................. 82% Home Entertainment ..........................60% Healthcare/Medicine ..........................80% Outdoor Activities ............................... 57% Housing & Real Estate ..........................79% Clothing ................................................. 54% Transportation Issues ..........................79% Supporter of local, craft breweries .. 50% Environmental Issues...........................75% Members of a Fitness Club .................46% Shopping ................................................. 71% Has taken a Staycation ....................... 45% Education ...............................................68% Donor Propensity ................................ 35% Civil Liberties ........................................68% % Personal Care/Beauty ......................... 30% Athletes & Celebrities ..........................60% 82 say they use our 88% Find PHOENIX useful when choosing a restaurant calendar of events to 82% say they use the Dining Guide to decide where to eat decide what to attend 67% Find PHOENIX useful when choosing an event to attend 66% Find the information in the Medical Directory useful phoenixmag.com Sources: CVC, June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. Allora Media, 2013. ++Audience based upon PHOENIX magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council. JANUARY JULY Cover Theme: Where to Eat 2017 Cover Theme: Best Italian/Pizza Special Advertising Sections: Special Advertising Sections: Cosmetic Orthopedic Care, Everything Weddings Procedures Guide Ad Close: November 15, 2016 Ad Close: May 15 Newsstand: December 22, 2016 Newsstand: June 22 PAINT YOUR HEART OUT CORE CONCERN: EVALUATING ARIZONA'S ARIZONA’S ALL-TIME in SEDONA MELTDOWN THREAT GREAT ROMANCES FEBRUARY AUGUST Cover Theme: 52 Weekend Adventures Cover Theme: Best of the Valley Weekend Special Advertising Sections: Heart 52 52 and Fun Special Advertising Sections: Dentists Festivals, Fitnessof the Year! Adventures for Every Week Health & Stroke, Explore Southern Arizona Profiles, Education HIGH-COUNTRY HIKES Ad Close: December 15, 2016 Ad Close: June 15 FORAGING EXPEDITIONS GETAWAYS for GUYS & GALS Newsstand: January 26 Newsstand: July 20 FEBRUARY 2016 phoenixmag.com $4.99 MARCH Cover Theme: 101 Things We Love About SEPTEMBER Cover Theme: Valley Breweries Phoenix Special Advertising Sections: San Diego, Special Advertising Sections: Pain Management, Fall Arts Preview Give Phoenix, Las Vegas, Hawaii Ad Close: July 15 Ad Close: January 15 Newsstand: August 17 Newsstand: February 23 APRIL OCTOBER Cover Theme: Top Doctors Cover Theme: Fall Travel/Drives/B&Bs Special Advertising Sections: Special Advertising Sections: It’s A Pet’s Physicians Profiles Life, Women’s Health, Explore Northern Ad Close: February 15 Arizona Newsstand: March 23 Ad Close: August 15 Newsstand: September 21 MAY NOVEMBER Cover Theme: Summer Getaways/Escape Cover Theme: Street Eats/Dives/Diners to the Coast Special Advertising Sections: Cancer Special Advertising Sections: Skin Care
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