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2011 OIA RENDEZVOUS ® October 4 – 6 | Portland, OR The Nines (on Pioneer Square) AN OUTDOOR INDUSTRY ASSOCIATION® EVENT TABLE OF CONTENTS Rendezvous 2011 Table of Contents Welcome 3 Conference Highlights 4 Schedule at a Glance 6 Daily Schedule of Events Tuesday 8 Wednesday 10 Thursday 24 Sponsor Profiles 32 OIA Today 39 PAGE 2 OUTDOOR INDUSTRY ASSOCIATION Rendezvous 2011 WELCOME Dear Colleagues, Friends and Visitors: Welcome to the 2011 OIA Rendezvous, and thank you for taking the time to attend. We are celebrating 16 years since the industry’s first gathering and the development of Rendezvous into the premier educational conference for outdoor industry executives in North America. This year, we will explore the world of innovation and dig into leading- edge products, processes and trends that are becoming increasingly important to the marketplace. Despite the uncertainty that consumers and the mass retail community seem to express, the outdoor recreation economy continues to grow. Close-to-home activities endure as jobs, disposable income and free time are in shorter supply than they’ve been in a long time. Purchases of apparel, footwear and gear persist as consumers are investing their precious dollars in products that last. This positive trend seems to be continuing for the full spectrum of specialty businesses that serve recreationists who aspire to be more active in the great outdoors. During the conference, we will look into the future and examine new trends, emerging retail technologies, economic futures and the relationship consumers are developing with outdoor brands to sustain their lifestyle choices. The information and topics explored this week will deepen our understanding of emerging issues that directly impact outdoor businesses, and we encourage all of you to absorb as much from the conference discussions as you can. While the themes of the conference have expanded, so have the networking opportunities to connect with fellow decision-makers. Join us for a tour of Portland’s Retail Trail and experience an Urban Kampground courtesy of KOA. Lastly, the OIA Rendezvous Timberland Service Project will see five different service project teams at work, making a sizable outdoor impact across the city. The diversity of learning and service opportunities you will discover at the 2011 OIA Rendezvous provides a taste of the complex challenges companies now face in connecting to today’s outdoor consumer. It is important to the future development of the outdoor industry that executive leaders better understand and anticipate these shifts, so we’re excited that you’re here and invested in that future with us. You’re in the right place, with the right crowd, to prepare for an innovative, boundary- breaking 2012. Welcome to Portland! LaRae Marsik VP Business Intelligence Outdoor Industry Association PAGE 3 CONFERENCE HIGHLIGHTS Rendezvous 2011 Conference Highlights OIA Rendezvous Timberland Service Projects Repairing trails and bridges; removing invasive weeds; building fences, rock walls and even a batter’s box and pitcher’s mound are just some of the much-needed community projects awaiting volunteers during this year’s OIA Rendezvous Timberland Service Projects at Forest Park Conservancy, Wapato Access Greenway, Portland Children’s Museum, Audubon Society of Portland and Portland Parks & Recreation – Westmoreland Park. Special thanks to Timberland for sponsoring 13 years of Rendezvous service projects. The Port of Portland will be transporting teams to the projects and back to the post project “rally” in Pioneer Square where we will celebrate with local brews and evol Burritos. KOA Urban Kampground and The Retail Trail While small teams adventure through a rich brick-and-mortar retail forest of The Pearl in downtown Portland, an outdoor-inspired Urban Kampground party will be in full swing at the final destination. If you’re up for it, join a team for an interactive hike through retail locations and enjoy in-store experiences designed specifically for this evening. Prizes await those teams that complete the entire trail. If you just want to share campfire stories, the Urban Kampground festivities will include great food, beer, music and conversation – a true taste of Portland. Session Recordings Sessions marked with this icon are being recorded and will be available to Rendezvous attendees via outdoorindustry.org/rendezvous after the conference. You will need to enter username: Portland and password: Innovation to access them. Twitter Follow the conference conversation and post your own observations using the Twitter hashtag #RV2011. PAGE 4 OUTDOOR INDUSTRY ASSOCIATION Rendezvous 2011 CONFERENCE HIGHLIGHTS Reducing Our Impact In partnership with the Bonneville Environmental Foundation (BEF), OIA has taken strides to make the 2011 OIA Rendezvous environmentally sustainable. Verified Carbon Offsets purchased from BEF will offset the carbon emissions associated with all travel of Rendezvous participants to and from the event, as well as the carbon emissions associated with participants’ guest hotel rooms. Water Restoration Certificates purchased from BEF will restore water to critically dewatered rivers and streams, balancing the water footprint of attendee usage at the event hotels. In addition, Columbia Sportswear Company is pleased to provide free public transportation via TriMet (MAX) passes to OIA Rendezvous attendees. TriMet provides public transportation in the Portland, Oregon, metropolitan area. Pick up your MAX passes at one of the two Columbia Sportswear Stores located at the Portland Airport or at 911 SW Broadway (the Columbia Pioneer Square store). Passes are limited to two per participant while supplies last. PAGE 5 SCHEDULE at A GLANCE Rendezvous 2011 OIA Rendezvous Schedule at a Glance Start Time End Time EVENT/Title – Speaker(s) Location TUESDAY, OCTOBER 4 8:30 AM 8:00 PM Conference Registration/Information Desk Georgian (Lobby Level, 8th Floor) Meet in The Nines Lobby 10:00 AM 5:00 PM Fly Fishing on the Clackamas River (pre-registration required) (8th Floor) Meet in The Nines Lobby 1:00 PM 4:00 PM Hike in Forest Park (pre-registration required) (8th Floor) Outside The Nines Ballroom 5:30 PM 6:00 PM Newcomers Reception (6th Floor) Outside The Nines Ballroom 6:00 PM 7:00 PM Welcome Reception (6th Floor) 7:00 PM 9:00 PM Dinner and Keynote: Leadership, Innovation and Breaking Boundaries The Nines Ballroom (6th Floor) Chris Waddell WEDNESDAY, OCTOBER 5 6:00 AM 7:00 AM Morning Yoga Georgian (8th Floor) Meet in The Nines Lobby 6:00 AM 7:00 AM Morning Run (8th Floor) Outside The Nines Ballroom 7:00 AM 6:30 PM Conference Registration/Information Desk (6th Floor) 7:00 AM 9:00 AM Breakfast and Keynote: Focus on the Future: Tomorrow’s Outdoor Consumer – Who They Are and What They Care About The Nines Ballroom (6th Floor) Michael Wood 9:15 AM 10:30 AM Concurrent Breakout Sessions: Outdoor Innovators Trifecta Nate Alder, Frank Gallery (6th Floor) Hugelmeyer, Jake Nichol, Tony Post Walking the Fine Lines of Green Labeling – What You Can Say So You Don’t Have to Pay Studio (6th Floor) Jay Eckhardt, Heidi McCloskey, Amy Roberts Training Sucks (And It Can Suck the Life Out of Your Georgian (8th Floor) Business) Dan Mann 10:45 AM 12:00 PM Concurrent Breakout Sessions: Playing by Today’s Rules Around Financing and Sales Gallery (6th Floor) of Outdoor Businesses Nathan Pund No: Great Minds Do NOT Think Alike Joe Gerstandt Studio (6th Floor) OIAPAC Reception (Invitation Only) Design (6th Floor) 12:00 PM 2:00 PM Lunch and Keynote: Get Out West! – Tying Recreation to Healthier The Nines Ballroom (6th Floor) Economies & Children Gov. Chris Gregoire PAGE 6 OUTDOOR INDUSTRY ASSOCIATION Rendezvous 2011 SCHEDULE at A GLANCE Start Time End Time EVENT/Title – Speaker(s) Location 2:00 PM 3:15 PM Concurrent Breakout Sessions: Implementing the Sustainability Tools of Today Sean Beers, Eric Brody, Beth Jensen, David Marsala, Gallery (6th Floor) Kristen Sagan Socially Speaking – Marketing the Outdoor Lifestyle Studio (6th Floor) to Expanding Audiences Matt Compton Turning Data into Dollars – A Case Study in Technology Georgian (8th Floor) Competencies Todd Litzman, Mike Wallenfels 3:30 PM 5:00 PM Keynote: The OUTdoors IN the Experience Economy The Nines Ballroom (6th Floor) B. Joseph Pine II 6:00 PM 9:30 PM KOA Urban Kampground and Retail Trail Thursday, OCTOBER 6 6:00 AM 7:00 AM Morning Yoga Georgian (8th Floor) Meet in The Nines Lobby 6:00 AM 7:00 AM Morning Run (8th Floor) Outside The Nines Ballroom 7:00 AM 12:00 PM Conference Registration/Information Desk (6th Floor) 7:00 AM 9:00 AM Merrell Breakfast and Keynote: Technology – Friend or Foe? Kelly Dachtler, Jennifer The Nines Ballroom (6th Floor) Mull, Jeff Sellinger 9:15 AM 10:15 AM Concurrent Breakout Sessions: Pivot Point: Is China’s Emergence Destabilizing the Gallery (6th Floor) Global Balance? Michael Colopy Leveraging the Power of Innovative Design Studio (6th Floor) Haysun Hahn Rebooting Your Business – Managing in Today’s Georgian (8th Floor) “New Now” John Bernard 10:30 AM 11:45 AM Keynote: Seducing Strangers – Recruiting New Customers, The Nines Ballroom (6th Floor) Inspiring Lifelong Love Graeme Newell Boxed Lunch Pick-Up (and change into work clothes) Outside The Nines Ballroom (6th 11:45 AM 12:15 PM for Service Projects Floor) Outside The Nines Ballroom 12:15 PM Transportation to Service Projects (6th Floor) 1:00 PM 5:00 PM OIA Rendezvous Timberland Service Projects Pioneer Square (directly across the 5:00 PM 6:00 PM After-Service Project Rally street from The Nines) 7:30 PM 9:00 PM Closing Dinner The Nines Ballroom (6th Floor) Keynote Administrative/Service Project Recorded Session Breakout Session Recreation PAGE 7 SCHEDULE OF EVENTS Rendezvous 2011 Tuesday, October 4 8:30 AM – 8:00 PM Conference Registration/Information Location: Georgian (8th Floor) One convenient location for you to check into the conference, sign up for one of the OIA Rendezvous Timberland Service Projects and Wednesday’s KOA Urban Kampground and The Retail Trail adventure.
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