7/8/13
How You Can Use the NO MORE Tools and Assets
Polling Question
In what ways have you heard about NO MORE or used NO MORE in your work?
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Webinar Agenda:
1. Overview of NO MORE campaign 2. How you can access NO MORE assets 3. Overview of NO MORE’s social media tools and techniques 4. Overview of NO MORE PSA campaign 5. How you can co-brand the PSAs and use in your community 6. How you can leverage the NO MORE assets in your work
Our Idea
NO MORE is the first overarching, powerful, visual symbol to express support for ending domestic violence (DV) and sexual assault (SA) in our society.
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Our Hope
The symbol will be worn and displayed by both influencers and members of the public to express their commitment to this cause.
It will also be used by the many organizations working in the field of DV/SA in their efforts to generate awareness, education, prevention, and funding.
Building the NO MORE Grassroots Movement
Many major domestic violence and sexual assault organizations in the U.S. are behind NO MORE. They all agree that with this symbol we can take a tremendous step toward gaining the visibility, funding and support for these issues that the agencies working to prevent them desperately need and deserve.
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NO MORE Corporate Partners
We are lucky to have corporate partners who donate time or resources to support NO MORE.
NO MORE exists to support the work of DV and SA groups – our donations page links to organizations doing important work in the field.
NO MORE Day | March 13, 2013
Twilight actress Ashley Greene Senator Mike Crapo (R-Idaho), speaks at NO MORE Day in the Dirksen co-sponsor of the Senate Office Building Violence Against Women Act
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NO MORE Day | March 13, 2013
Mariska Hargitay, Vice President Joe Biden Joyful Heart Founda on’s founder And Mariska Hargitay with A orney General Eric Holder
Building Strategic Partnerships: Indiana Says NO MORE
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NO MORE Night with the Washington Wizards
March 13, 2013
NO MORE Week | June 16-22, 2013
• Father's Day activities
• NO MORE webinars CALCASA Casa de Esperanza Break the Cycle National Domestic Violence Hotline Futures Without Violence
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National Campaign, Year One | Highlights
• NO MORE Week (June 2013)
• NO MORE PSA Campaign Launch (September 2013)
• Domestic Violence Awareness Month (October 2013)
• NO MORE Teen Social Media Push (February 2014)
• NO MORE Anniversary Event (March 2014)
• Sexual Assault Awareness Month (April 2014)
How You Can Access the Online Assets
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How to Access NO MORE Activation Kit
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Social Media
Question
What social media platforms do you use to promote your services or programs? • Twitter • Facebook • Instagram • Vine • Pinterest • LinkedIn • Youtube
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A. c B. ddd 7/8/13
Social Media Pla orms Twitter: @NOMOREorg
Facebook: NOMORE.org
Pinterest (New): NOMORE.org
Instagram (New): nomoreorg
Social Media Techniques
Tweet with and follow these hashtags: #NOMORE #WeSayNOMORE
#SA #DV #EndSA #EndDV
Share your tweets: Tag @NOMOREorg so we can promote your work and resources
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Social Media Techniques Get your audience involved with calls to action – Say NO MORE in the NO MORE gallery – Download the free NO MORE Activation Kit
Social Media Techniques
Use NO MORE Activation Kit to co-brand your campaigns with NO MORE symbol
– Cover / Header Image
– Profile Picture
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Social Media Be creative!
We Want to Promote Your Work Do you have activity you want mentioned on the NO MORE Twitter and Facebook?
Contact Rachel Haas [email protected]
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Public Service Announcement Campaign
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NO MORE PSA Campaign
• The Cast – Already Captured
Ali Wentworth Danny Pino Nia Vardalos Amy Poehler David Marciano Patti Giggans Andre Braugher Debra Messing Peter Hermann Andrew Rannels Gail Abarbanel Ronnie Woods Blair Underwood Ice-T Samantha Ronson Blythe Danner KaDee Strickland Shohreh Aghdashloo Camryn Manheim Kelli Giddish Stephanie March CCH Pounder Kiernan Shipka Tamara Tunie Charlie Watts Linda Fairstein Tate Donovan Chris Canty Lisa Leslie Tim Gunn Chris Meloni Marcia Gay Harden Christa Miller Maile Zambuto Christine Quinn Maria Bello Courteney Cox Mariska Hargitay Dann Florek Megan Hilty
NO MORE PSA Campaign
• The Cast – Expressed Interest and/or Confirmed
Andy Garcia Julianne Moore Ann Curry Katie Couric Brian Williams Mario Batali Carlos Santana Mary J. Blige Chuck Schumer Mary-Louise Parker Cindy Crawford Matt Bomer Cyndi Lauper Nicole Kidman Christiane Amanpour Sarah Silverman Dana Delaney Sheryl Crow Daniel Dae Kim Sophia Bush George Stephanopoulos Susan Sarandon Jemima Kirke Zoe Saldana Jon Stewart Julianna Margulies
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NO MORE PSA Campaign
• Campaign Assets
Print Outdoor Video for Broadcast Video for Digital Additional Assets
– Over 10 hours of B-roll and Electronic Press Kit/Q&A footage to be made available to select media outlets and for behind-the- scenes video(s) to be distributed online.
NO MORE PSA Campaign
How do we realize the vision?
NO MORE fear of the issues. NO MORE ignorance about the issues. NO MORE leaving it to others to find answers. NO MORE blaming survivors. NO MORE silence. NO MORE standing by and doing nothing.
Perpetrators of this kind of violence rely on the fact that a campaign like this won't materialize, won’t coalesce. Raping and molesting and abusing and dehumanizing are far easier if the movement to end those crimes is fractured, if society is afraid to speak out, if we all hope the problem will somehow just.... go away.
To all of that, we say: NO MORE.
Together, we can end domestic violence and sexual assault.
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Polling Question
How would you fill in “NO MORE ______”?
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NO MORE PSA Campaign
“Excuses”
Please note: These images for the PSA were removed.
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Please note: These images for the PSA were removed.
Please note: These images for the PSA were removed.
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Please note: These images for the PSA were removed.
Please note: These images for the PSA were removed.
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NO MORE PSA Campaign
“Anthem”
Please note: These images for the PSA were removed.
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Play PSA video clips
Polling Question
What are your ini al reac ons?
Any feedback (posi ve, nega ve, and/or sugges ons) would be greatly appreciated!
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NO MORE PSA Campaign
• July/August 2013: Share and co-brand with DV/SA groups
• September 2013: Launch campaign
• 2013/2014: Public service campaign on TV, radio, billboards, in print
• Continue to build through social media
How to Access and Co-brand PSAs
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NO MORE PSA Campaign: Field Activation
• Campaign creative to be made available to the field by late summer • Stock video/digital, print, out of home and web banners • Customizable (for co-branding) print, out of home and web banners • Request form for assets in additional sizes or formats • TBD – radio and other additional assets • Organizations will need to agree to a few terms and conditions to access online download portal • Primarily designed to protect the cast • No corporate co-branding without written request and approval • Best efforts to share information on placements • Transfer/sharing of assets does not change ownership of creative materials
NO MORE PSA Campaign: Co-Branding
• Final creative will be designed to accommodate brands from non-profits in the field
• PSD files will be available for all stock creative, additionally sized/formatted creative can be requested
• Currently identifying resources for approved vendors who can customize the creative while maintaining the design integrity of the campaign
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NO MORE PSA Campaign: Co-Branding Samples
NO MORE PSA Campaign: Staying Informed • If you’d like to receive email updates about the PSA campaign and the exact timing of the creative release, please email your Name, Organization and contact details to:
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How to Leverage the NO MORE Tools and Assets in Your Work
Use NO MORE to Help Generate New Awareness, Funding, and Supporters for Your Work
• Host a local [insert your city] Says NO MORE Day • Encourage local businesses and community members to participate by • Wearing NO MORE pins (purchase through NCADV.org) • Placing signage on their locations with NO MORE and local agency logos • Tweeting with a designated hashtag (i.e. “STLsaysNOMORE”) • Host a Twitter Chat
• Start a Thunderclap
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Use NO MORE to Help Generate New Awareness, Funding, and Supporters for Your Work
• Ask local business to host a “NO MORE Night” where 10% of their proceeds will be donated to your agency • Create a Facebook event to invite members of your network, local organizations, local public figures, and individuals to patronize the establishment during that night • Continue to drive awareness by creating a message and hashtag on Twitter that tells people where to go and how to get involved and request your network to retweet and share • Post signage at the location during “NO MORE Night” • Have greeters hand out postcards branded with the NO MORE symbol and your website, so they can visit and donate • Approach your local newspaper to see if they can attend events and report on the partnership, and how others can get involved
Thank you! Any questions?
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