Journal of Advertising Research

EDITORIAL TEAM Yoram Wind Bruce Goerlich Lew Pringle The Wharton School Consumer Orbit Mind/Matter EDITOR-IN-CHIEF Russell Winer Mike Hess Natalie Redford John B. Ford New York University Hess Consulting PepsiCo UK Old Dominion University Gerald Zaltman Janet Hoek Leonard Reid Harvard Business School and University of Otago Editor Emeritus Olson Zaltman Associates University of Georgia Geoffrey Precourt Rama K. Jayanti Sara Rosengren WARC Cleveland State University EDITORIAL REVIEW BOARD Stockholm School of Economics Managing Editor Jonathan Jensen Herbert Rotfeld Nanette Burns Avery Abernethy University of North Carolina Advertising Research Foundation Auburn University at Chapel Hill Auburn University Dean Adams Marla Royne Contributing Editors Rachel Kennedy Merton Adams Ehrenberg-Bass Institute, University of Memphis Douglas C. West University of South Australia King’s College London Christopher Bacon Colleen Fahey Rush Advertising Research Foundation Lawrence M. Fisher Alexandra J. Kenyon Viacom Media Networks Leeds Metropolitan University Consultant Anjali Bal Gilles Santini Babson College Yeuseung Kim Vintco ASSOCIATE EDITORS Rajeev Batra Chung-Ang University Les Carlson University of Michigan Angeline Close Scheinbaum University of Nebraska Karen King University of Texas at Austin Virginia Beal University of Georgia Albert Caruana Ehrenberg-Bass Institute, Donald E. Sexton University of Malta University of South Australia Deepak Kumar Columbia Business School LinkedIn Micael Dahlén Fred K. Beard Abdel Shaltoni Stockholm School of Economics University of Oklahoma Kathryn LaTour Alfaisal University Cornell University Jean-Luc Herrmann University of Lorraine Enrique P. Becerra Byron Sharp Texas State University Omar Mahmoud UNICEF Ehrenberg-Bass Institute, Scott Koslow University of South Australia Steven Bellman Macquarie University Marc Mazodier Ehrenberg-Bass Institute, J. Walker Smith University of South Australia Zayed University and Altaf Merchant Kedge Business School Kantar Futures University of Washington Tacoma Artie Bulgrin Harlan Spotts MediaScience Michael McCarthy Magda Nenycz-Thiel Western New England University Ehrenburg-Bass Institute, Miami University University of South Australia Jennifer Lee Burton University of Tampa Adam J. Mills David Stewart Leyland Pitt Loyola University New Orleans Loyola Marymount University Simon Fraser University Peter Callius Kantar Sifo Francisco Montoro-Rios Stan Sthanunathan M. Kim Saxton University of Granada Unilever Kelley School of Business, Colin Campbell Indiana University Kent State University José-Domingo Mora Horst Stipp University of Massachusetts Dartmouth Advertising Research Foundation Larry Chiagouris SENIOR ADVISORY BOARD Pace University Caroline Moraes Alice Sylvester Open University Sequent Partners Henry Assael George Christodoulides New York University Birkbeck, University of London William T. Moran Isabelle Szmigin Longman-Moran Analytics, Inc. Birmingham Business School Les Binet Steve Coffey adam&eveDDB The NPD Group, Inc. Kathleen Mortimer University of Northampton Leona Tam Wollongong University William Cook Frank Cotignola e-Strategic Advantage News America Elissa Moses Ipsos Charles R. Taylor John Deighton C. Samuel Craig Villanova University Harvard Business School New York University Peter Neijens University of Amsterdam Duane Varan Gian M. Fulgoni Esmeralda Crespo-Almendros MediaScience comScore, Inc. University of Granada Kate Newstead Mondelez International Andrea Vocino Leonard Lodish Deakin University The Wharton School Paul Donato Advertising Research Foundation Greg Nyilasy University of Melbourne David Waller Scott C. McDonald Stephen Drummond Advertising Research Foundation University of Technology, Sydney Young and Rubicam Shintaro Okazaki Joseph Plummer King’s College London Sam Wight Olson Zaltman Associates Jaafar El-Murad Jacobs Douwe Egberts University of Westminster Katherine Page Jenni Romaniuk Katherine Page Media Consulting Bradley Wilson Ehrenberg-Bass Institute, Bayram Zafer Erdogan RMIT University University of South Australia Anadolu University Brandon L. Paris Advance Auto Parts Paul Farris Arch Woodside Kate Sirkin Boston College and Publicis Media University of Virginia Kirk Plangger King’s College London Curtin University Jack Wakshlag Margaret Faulkner Ehrenberg-Bass Institute, Ehrenberg-Bass Institute, Kathrynn Pounders Qingjiang Yao North American Advisory Board University of South Australia University of Texas at Austin Lamar University Douglas C. West Janet Gallent Gerard Prendergast Lia Zarantonello King’s College London NBC Universal Hong Kong Baptist University University of Roehampton