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East Lake Marta Station Market Snapshot

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East Lake Marta Station Market Snapshot EAST LAKE MARTA STATION MARKET SNAPSHOT Make MARTA Yours September 2017 WWW.NOELLCONSULTING.COM CONTACT | 404.681.0006 REFERENCE AREAS Primary Market Area Comparison Area East Lake MARTA Station Study Area East Lake Primary Market Area AGE AND INCOME ANALYSIS PMA Total Household Growth 2000 - 2017 15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Total $0 - $25,000 -55 -121 -338 -159 -89 -96 -858 $25,000 - $35,000 -46 -209 -201 -70 15 36 -475 $35,000 - $50,000 -36 -229 -189 -88 33 11 -498 $50,000 - $75,000 -28 -206 -43 -114 92 89 -210 $75,000 - $100,000 -11 -96 52 35 91 83 154 $100,000 - $150,000 2 145 437 223 243 64 1,114 $150,000 - $200,000 2 131 280 218 186 14 831 $200,000 + -5 112 498 390 317 96 1,408 Total -177 -473 496 435 888 297 1,466 Household Growth By Age Household Growth by Income 65+ 3.2% $200,000 + 9.2% 4.0% 5.9% 55 - 64 7.1% $150,000 - $200,000 9.0% 3.7% 4.8% 45 - 54 3.2% $100,000 - $150,000 4.7% 2.1% 3.2% 35 - 44 4.4% $75,000 - $100,000 0.8% 2.7% 1.4% 25 - 34 0.4% $50,000 - $75,000 -0.7% 1.5% 0.6% 15 - 24 -3.0% $35,000 - $50,000 -2.4% -0.7% -0.2% -4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 8.0% -4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% East Lake Atlanta ITP East Lake Atlanta ITP OWNER HOUSEHOLDS Income/Age 15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 - 84 85+ Total Less than $15,000 2 55 60 51 64 62 71 45 409 $15,000 - $24,999 2 50 53 27 38 43 49 29 292 $25,000 - $34,999 0 56 65 50 55 51 43 23 344 $35,000 - $49,999 2 81 100 75 87 61 45 15 466 $50,000 - $74,999 1 153 226 164 158 104 51 19 877 $75,000 - $99,999 1 154 260 156 134 78 27 8 819 $100,000 - $149,999 1 315 668 349 279 80 17 7 1,716 $150,000 + 0 270 973 606 476 94 18 0 2,436 Total 8 1,135 2,406 1,478 1,290 572 321 148 7,358 Target Market Income Distribution Target Market Age Distribution Target Market HH Type Distribution $15,000 - $25,000 - 75 - 84 85+ $24,999 $34,999 4.4% 2.0% 4% 5% Non-Related $35,000 - Roommates, 65 - 74 25 - 34 $49,999 7.8% 8.3% 6% 15.4% $150,000+ 33% $50,000 - $74,999 55 - 64 Singles, 27.7% 12% 17.5% Married Couples, 35 - 44 55.1% $75,000 - 32.7% $99,999 45 - 54 $100,000 - 11% Other $149,999 20.1% Family, 23% 9.0% RENTER HOUSEHOLDS Income/Age 15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 - 84 85+ Total Less than $15,000 209 320 153 101 101 138 97 73 1,192 $15,000 - $24,999 168 212 99 39 43 69 49 35 716 $25,000 - $34,999 17 137 70 41 37 48 25 16 389 $35,000 - $49,999 103 271 147 85 78 77 35 14 810 $50,000 - $74,999 33 212 138 77 59 55 17 7 597 $75,000 - $99,999 12 175 130 60 41 34 7 3 462 $100,000 - $149,999 4 104 97 39 25 10 1 1 280 Income $150,000 + 0 36 56 27 17 5 1 0 141 Total 545 1,466 889 469 401 436 233 149 4,588 Target Market Income Target Market Age Distribution Target Market HH Type Distribution 85+, Distribution 3.2% $150,000+ Roommates 75 - 84, 3% 15 - 24, 5.7% Married $15,000 - 5.1% $100,000 - 11.9% Couples $149,999 $24,999 65 - 74, 16.1% 6% 16% 9.5% $75,000 - Unmarried $99,999 Couples, 10% 55 - 64, 10.6% 8.8% $25,000 - Singles $34,999 25 - 34, 31.9% 47.6% $50,000 - 8% 45 - 54, $74,999 $35,000 - 10.2% Other 13% $49,999 35 - 44, Family 18% 19.4% 20.0% POPULATION DENSITY 3,810 4,680 8,014 2,102 9,823 3,624 5,749 5,873 6,614 7,744 5,215 3,941 6,735 9,340 4,793 5,111 4,597 4,845 5,234 5,581 4,477 2015 Population Density (per sq. mile) EDUCATIONAL ATTAINMENT 80% 84% 79% 63% 91% 77% 72% 65% 79% 65% 64% 71% 65% 69% 65% 85% 83% 69% 59% 78% 35% 75% 72% 8% 47% 63% 52% 15% 16% 52% 51% 16% 10% 43% 42% 75% 2000 2015 Highest Educational Attainment, Bachelor's Degree+ Highest Educational Attainment, Bachelor's Degree+ SELF EMPLOYED 13% 19% 14% 8% 19% 7% 19% 12% 12% 11% 11% 19% 7% 13% 12% 6% 14% 8% 7% 6% $17k 16% 2015 % Self-Employed HOUSEHOLD INCOME $68k $68k $74k $101k $46k $44k $71k $135k $72k $56k $53k $60k $103k $84k $40k $100k $42k $61k $79k $47k $52k $74k $102k $96k $91k $60k $84k $76k $21k $44k $38k $30k $28k $37k $45k $28k $42k $32k $65k $51k 2000 2015 Median Household Income Median Household Income HOME VALUES $221k $286k $461k $326k $298k $414k $563k $359k $328k $359k $226k $316k $302k $395k $240k $516k $454k $385k $382k $304k $252k $256k $395k $213k $390k $379k $255k $164k $321k $85k $187k $355k $106k $114k $206k $247k $87k $88k $159k $206k 2000 2015 Median Home Value Median Home Value SCHOOL DISTRICTS Druid Hills Middle School 8 DeKalb County Public School District Atlanta Public School District Druid Hills 5 High School Clairemont Inman 10 Elementary 10 MiddleSchool School 6 Fernbank 10 Elementary School Grady High School Mary Lin Decatur 10 High School 10 Elementary School 10 Renfroe Middle School 10 Oakhurst Elementary School 9 Fifth Avenue Elementary School Decatur Public School District King 4 Middle School WALKSCORE Virginia Highland Decatur Candler Park Inman Park Kirkwood ACCESS TO GROCERY/RETAIL ACCESS TO RESTAURANTS 8 restaurants along DeKalb/College LAND USE MARKET OVERVIEW SINGLE FAMILY Historic Home Sales in Nearby Neighborhoods $600,000.00 $500,000.00 $400,000.00 $300,000.00 $200,000.00 $100,000.00 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Kirkwood Candler Park East Lake Lake Claire Druid Hills Decatur TOWNHOMES/CONDOS APARTMENT SUMMARY 2011-2016 2017-2021 Current market: • Most midrise product is going for Metro Apt. Avg. of 4,083 Avg. of 4,376 $1.50-$2.00/SF, depending on how Absorption units/year units/year amentized the area is and what audiences the development is Intown Core Avg. of 2,583 Avg. of 3,200 targeting Absorption units/year units/year • Current targets include Millennials and some Empty Nesters (55+) Intown 40.2% 66.9% Capture of Metro End of this Apartment Cycle: Despite a Intown 8,442 12,466 high number of deliveries, the number Deliveries of deliveries decreases every year, with an estimated 308 in 2021. Not many new apartment buildings are being proposed now. Source: Moody’s, CoStar, NCG RETAIL Trends: ▪ Traditional brick and mortar stores are experiencing a slow down, with consumers looking for more experiential retail ▪ Increasingly more food and beverage and fewer dry goods stores ▪ Traffic patterns and visibility remain very important WHAT RETAIL COULD WE SUPPORT? EX: COFFEE SHOP 52% spent in non- regional centers Average Coffee Shop Revenue: = $29.25 $400/SF x 2,000 SF = $800,000 a year or $2,192/day Median Household Income: $84,295 72% spent locally Approx. 24% spent = $21.06 per person on retail Equates to 743 persons/day, if open for 15 hours per day = $20,530 total 14% capture OR (Little Five Points, Serving 50 people/hour Edgewood, Decatur, = $56.25/day Candler Park, Approximately 8,000-9,000 Oakhurst, Kirkwood) people OR Approximately 3,200-3,600 households to support one $2.95/person/day coffee shop. NEW GROCERY? Grocery Store Site Selection Summary Typical Urban Footprint 60-80,000 SF 28-45,000 SF 15-20,000 SF 10-15,000 SF 30-50,000 SF 28 -30,000 SF 20-25,000 SF 73-205,000 SF *Comb. Format *Full format Configuration Req. surface Will go in mixed-use 2.5 acre pads Will go in mixed-use Will go in mixed-use Will go in mixed-use Req. surface Req. surface 100'+ Frontage 150'-180' Storefront 85 spaces 140+ Parking spaces AADT: 20,000+ AADT: 20,000+ Total Households 20,000+ 20,000+ NA, Est: 15,000+ 36,000+ 35,000 w/i 3-Miles 100,000+ w/i 10-min 100,000 w/i 5-Miles 150,000 w/i 5-Miles Median HH Income $40,000+ $50,000+ $30,000+ $60,000+ $75,000+ Above Average $75,000+ $75,000+ Education Attainment NA NA NA 55%+ Graduate 55%+ Graduate 40%+ 4-year 55%+ Graduate NA Home Ownership NA NA NA 60%+ 60%+ NA 60%+ NA Subject Site 1-Mile 3-Mile Total Households 5,713 51,956 Median HH Income $98,812 $69,786 Education Attainment 70% 58% Home Ownership 69% 55% Nearby Grocery Stores (3 miles) Kroger in Decatur, Shields Prodcue and Grocery, Candler Park Market, Publix on Ponce, Publix at East Lake, Kroger on Briarcliff, Sevananda, Rainbow Natural Foods, East Atlanta Supermarket, Kroger on Memorial, DeKalb Farmers Market, Aldi, Earth Fare, Sprouts, Walmart, Target, Patel Brothers, Kroger at Edgewood, Walmart Supercenter, Publix at Emory 1) Note that certain grocers do not specify publicly a trade area for site selections SOURCE: Noell Consulting Group, ICSC, US Census OFFICE SUMMARY 2011-2016 2017-2021 Metro Office Avg.
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