Why Industry-University Engagement Matters

13/02/2015

• Changing T&P policies (Texas A&M) • Crowdfunding (Ga Tech – What’s new Techstarter) • Easier access/Concierge model at the U- (MN Front Door) interface • Express Licenses (Chapel Hill) • Go in Peace Licenses (Carnegie Why Industry-University Mellon) • Monetize Foreground IP (Iowa Engagement Matters State) • Masters Student Contract Program (RIT) Anthony M. Boccanfuso • Patent Auctions (Penn State) February 12, 2015 • Student Consulting (Illinois)

• What’s new at the U-I interface

• Why work with Industry Why work • Faculty run a small business What I will ($250k to >$1M in annual burn • How Industry Searches for with discuss • Industry funding (even for industry mundane projects) may be Collaborators critical for running the business

• The Importance of Accurately • Great opportunities for your students Defining the Project Space • Increasingly important to • Principled Partnerships government funders (i.e., ERC program) • Is it true?

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University-Industry collaborations Fast Company - The New Reality of R&D grow based on personal How Industry Today, corporations are much more likely to just buy research that fits their relationships and the ability to needs, then integrate it into preexisting products or strategies. After all, deliver sinking vast sums into homegrown R&D is risky, whereas purchasing a Searches for startup can cut down on both costs and uncertainty. That fundamental shift is visible in a slew of acquisitions by major companies over the past few • Data Analytics – companies use years. objective factors to identify Collaborators MICROSOFT potential collaborators (i.e. Dow Key Acquisition: R2 Studios Result: This startup held more than two dozen patents related to smart appliances and the Internet of Things when it was program) picked up by Microsoft last year for an undisclosed amount. The technology has become part of the Xbox One. Also bought: Apiphany, MetricsHub, Netbreeze, Perceptive Pixel, StorSimple • Strategic partner institutions TWITTER • Read literature, attend Key Acquisition: Bluefin Labs Result: PeopleFor love many tweeting about television, so it made sense when Twitter dropped a reported $90 million on TV-focused conferences etc. data-analytics company Bluefin Labs in 2013. Its technology now drives Twitter ad platform Amplify. Also bought:companiesBackType, Crashlytics this, Hotspots.io, is Lucky Sort, Spindle Labs, Trendrr • Personal contacts QUALCOMM Key Acquisition:the case…….HaloIPT • Word of mouth Result: This company was among the first to make wireless electric-car charging commercially available. Buying it was a departure for Qualcomm, which spent an undisclosed amount for it in 2011. It's now known as Qualcomm Halo. • Willingness to perform service Also bought: Atheros, DesignArt Networks, Digital Fountain, Pixtronix, Rapid Bridge IBM work Key Acquisition: Tealeaf 5 Result: IBM bought Tealeaf in 2012 for an undisclosedUIDP sum and© 2015integrated the online-customer-experience tracker (with its UIDP © 2015 Courtesyname intact) Werner into its Smarter Kaufmann Commerce retail-management© AMB software. 2014 Also bought: DemandTec, Star Analytics, StoredIQ, Xtify

• Industry works with university Fast Company - The New Reality of R&D researchers in a myriad of ways Today, corporations are much more likely to just buy research that fits their • Some financial needs, then integrate it into preexisting products or strategies. After all, sinking vast sums into homegrown R&D is risky, whereas purchasing a • Others not startup can cut down on both costs and uncertainty. That fundamental shift is visible in a slew of acquisitions by major companies over the past few The Importance of • Industry will engage years. researchers via: MICROSOFT • RFPs (Samsung GRO) Key Acquisition: R2 Studios Accurately Defining Result: This startup held more than two dozen patents related to smart appliances and the Internet of Things when it was picked up by Microsoft last year for an undisclosed amount. The technology has become part of the Xbox One. • Unsolicited requests Also bought: Apiphany, MetricsHub, Netbreeze, Perceptive Pixel, StorSimple TWITTER • Institution-Institution Key Acquisition: Bluefin Labs the Project Space Result: People love tweeting about television, so it made sense when Twitter dropped a reported $90 million on TV-focused engagement data-analytics company Bluefin Labs in 2013. Its technology now drives Twitter ad platform Amplify. Also bought: BackType, Crashlytics, Hotspots.io, Lucky Sort, Spindle Labs, Trendrr • Research or service QUALCOMM Key Acquisition: HaloIPT • Industry doesn’t seek “best Result: This company was among the first to make wireless electric-car charging commercially available. Buying it was a departure for Qualcomm, which spent an undisclosed amount for it in 2011. It's now known as Qualcomm Halo. efforts” rather clearly defined Also bought: Atheros, DesignArt Networks, Digital Fountain, Pixtronix, Rapid Bridge IBM deliverables to be met Key Acquisition: Tealeaf Result: IBM bought Tealeaf in 2012 for an undisclosedUIDP sum and© 2015integrated the online-customer-experience tracker (with its 8 Courtesyname intact) Werner into its Smarter Kaufmann Commerce retail-management© AMB software. 2014 UIDP © 2015 Also bought: DemandTec, Star Analytics, StoredIQ, Xtify • Align SOW with budget

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• Statement of Work - defines Coined by the American the: Principled Association of Medical Colleges (AAMC) • Who, What, When, Where, The Importance of Partnerships Why, and • My experience shows that U-I Accurately Defining • how of the project effort, (sounds better engagements can be managed effectively when done pro- governing and providing actively rather than reactively. the Project Space than Conflict of direction for the conduct of • What is institutional culture on (Contract Accord 1) research Interest right?) these issues Know the difference between • New Challenge – faculty start-ups SOWs for industry vs gov’t proposals 9 11 UIDP © 2015 UIDP © 2015

Underpromise Is it true? Universities cannot negotiate and license terms up front when Remember this… receiving an industry contract Overdeliver

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Is it true? Companies want to get rights Is it true? Industry funding is less to my IP competitive than federal

funding

Is it true? Companies want detailed Is it true? The median size of an industry budgets that describe fringe award is over $150K

benefits, tuition costs, and

indirect costs

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Is it true? Companies don’t want me to Is it true? Companies only work with publish (and hire from) the elite

schools

Is it true? Companies don’t want me to Is it true? Companies work with publish universities so they can get

access to our great ideas and

hire our students

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Mark your Purdue calendars! March 31 – April 2

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