nulemakings on the way gor VHF drop -ins, low -power TV BroadcastingThe newsweekly of broadcasting and allied arts iîSepOur 49th Year 1980 KSTP-TV's 10PM News share? *SOURCE: July 1980 Arbitron comparing metro 5 and 7 day averages. Subject to normal ratings qualifications. * *SOURCE: July 1980 Arbitron comparing ADI program audi- ence averages. Subject to nor- mal ratings qualifications. A stunning 51% of the available au- reach for KSTP -TV's EYEWITNESS dience in the Twin Cities at 10PM is NEWS again. Because early and late, watching ABC Affiliate, KSTP -TV's more 18 -49's watch Channel 5 than 10PM EYEWITNESS NEWS. That's all the other stations PUT TOGETHER, more viewers than ALL THE OTHER even the ones programming some- STATIONS PUT TOGETHER, thing other than news! ** even the ones programming When you want to reach the Twin something other than news!* Cities, do what MOST p ople And if you want to reach 18 -49's, there do. Reach for KSTP -TV! KSTP -TV Minneapolis, St. Paul #1 EYEWITNESS NEWS Down to earth. Up to the minute. For more information, call KSTP -TV sales at (612)646 -5555 or your nearest Petry Office. old w `o- ,y. 17 C,RÄT + a) ... 7-.. Television ©1980 Metro -Goldwyn -Mayer Film Co MGM Television is roud to announce, that ective September 1, 1980, we will resume exdusive distribution of the Metro - Goldwyn -Mayer Motion Picture Library. You'll be hearing from us. What's one of the biggest discoveries in broadcasting in the last ten years? Many of your colleagues -successful managers across the country-have discovered increased ratings and profits by finding out what the target audience really wants. It's called perceptual research, and it's our specialty. Before you budget for 1981, wouldn't it be a good idea to investigate how market -exclusive research -strategic research, program or music research, promotion research and sales research -can help you maximize profits? Just call. We'd be glad to answer your questions without any obligation. The Research Group 1422 Monterey Professional Plaza San Luis Obispo, California 93401 805/541-2838 BroadcastingNSep 8 The Week in Brief TOP OF THE WEEK BUSINESS MORE TV OUTLETS The FCC is expected this week to THE BOOM IN CABLE STOCKS Wall Street analysts approve those four VHF drop -ins that have been waiting believe buy -out possibilities have triggered market action to drop for years and then go on with rulemakings to and that the upward pressure has spilled over to stocks of create low -power stations for minorities and equipment suppliers. There are warnings that start -up noncommercial use. PAGE 23. costs for new franchises could depress earnings in the short term, and that the rush for franchises could produce SHORT -TERM EXPECTATIONS Washington gets sticky local problems. PAGE 44. embroiled in election fever, but that doesn't mean the wheels of government have ground to a halt. There are SUMS IN THE SUN Money matters will again dominate busy agendas for all concerned. PAGE 23. the talk of broadcast financial managers at the BFM convention in San Diego next week. PAGE 44. Here's a THE TV FORUM O The debatable debates are still up in the complete rundown of the four-day agenda. PAGE 46. air, but Reagan and Carter are having at each other in a LAW 6 REGULATION more subtle fashion in television commercials. PAGE 28. RESUSCITATION The House Commerce Committee is trying to breathe life back into the Swift crossownership MAKING BUCKS FOR PUBLIC TV A special task force of bill that earlier had been crushed under the weight of PBS and its member stations elaborates on possible various amendments that committee members tried to avenues for more revenues. Included is a three -way plan tack on it. PAGE 50. to realize money from satellite services and other program -related operations. PAGE 30. AFTER THE PARTY There are misgivings about AT &T's PROGRAMING picking up the tab for an NTIA reception that capped a conference on minority women in commercial IN DEFENSE OF PTAR SRA sings the praises of the broadcasting and technology. PAGE 50. prime -time access rule as it beseeches the FCC commissioners to disregard their staff's negative CLOSING DOORS To POLITICS Herman Talmadge evaluation of the rule. PAGE 34. introduces legislation that would exempt noncommercial stations from the reasonable- access provisions of THE PINCH ALREADY ON Pay programers, in affidavits Section 312 of the Communications Act. His action supporting Justice Department action against Premiere, follows a Georgia primary incident in which an opponent contend they already are having trouble getting product got time on a state public TV network on the basis of the from film companies in the proposed joint venture with federal statute. PAGE 52. Getty Oil. PAGE 38. D.C. BAR ALARMED TECHNOLOGY Washington communications circles are upset about the possibility of an FCC move NO SWEAT An NTIA study concludes that the transition across the Potomac to Rosslyn, Va. PAGE 53. to 9 khz channel spacing could be done quickly, without much expense and with little disruption to service. PROFILE PAGE 38. CNN'S SCHONFELD When Ted Turner found Reese Schonfeld, his search for a man to set up his Cable News JOURNALISM Network and serve as its president came to a sudden TV'S NEWEST SYNDICATOR News /Information Weekly halt. It also marked the start of a new career tangent for a Service is set up by Telepictures and United Software. man who for 25 years has scrapped in the "Front Page" PAGE 43. tradition for television news. PAGE 77. Business Briefly 8 Editorials 78 Intermedia 50 Open Mike 20 Changing Hands 49 Fates & Fortunes 71 Monday Memo 15 Playback 34 Closed Circuit 7 For the Record 56 Monitor 36 Stock Index 75 Datebook 16 In Sync 38 News Beat 43 Washington Watch 54 Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street, N.W. Washington. D.C. 20036. Second -class postage paid at Washington. D.C.. and additional offices. Single issue 51.50 except special issues S2.50. Subscriptions, U.S. and possessions: one year S45. two years $85. three years S120. Canadian and other international subscribers add S12 per year. U.S. and possessions add 5155 yearly for special delivery. S90 for first -class. Subscriber's occupation required. Weekly Playlist S12 annually. An- nually: Broadcasting Yearbook $55.00. Across the Dial -Around the Channels 5395. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road, Ann Arbor, Mich. 48106 (35mm. lull year S35). Microfiche of Broadcasting is available born Bell & Howell. Micro Photo Division, Old Mansfield Road. Wooster, Ohio 44691 (lull year S27.50). Index to advertisers Ampex 27 0 Associated Press 17 O Audio Enterprises 740 Blackburn & Co. 480 Broadcast Electronics 560 Broadcast Personnel 430 Broadcast Programming International 730 Capital Cities 370 Compact Video 190 Davis /Fowler/Weaver Broadcasting 450 Delta Air Lines 80 Fetzer back cover Group W Productions 22 0 Harris 53 Heller Oak 49 0 IGM Communications 32 -33 0 Ikegami 35 0 Katz 21 0 KIFM 51 0 KSTP -TV front cover 0 Lehman Brothers 47 0 MCA -TV 39-40-41-420 McDonnell Douglas 110 MGM -TV inside front cover/page 3 Mutual 310 National TV Log 46, 54 0 Research Group 40 RKO Radio 29, inside back cover 0 Sidney Ltd. 560 SRDS 550 Joe Sullivan 710 Telepictures 12 -130 William B. Tanner 100 US Chamber of Commerce 140 Viacom 9 0 Vital Industries 6 0 Walsh Associates 52 0 The Award -Winning graloIg, ONO 1 now performing in our new West Coast Showroom. Try a hands -on demonstration of the SQUEEZOOM. The SQUEEZOOM is a real time video manipulator that allows effects available only with optical special effects on film. Also put your hands on our VIX -114 -2A & VIX -114 -1OA production switchers and the PSAS switcher automation system. Vital Industries manufactures a complete line of television switching equipment, including the VIX -115B Master Control Switcher, the VI MAX 200 Total Business Automation System, and the new 250 P/N. VITAL INDUSTRIES, INC. 1680 Vine Street, Suite 1118 Hollywood, CA 90028 For demonstration call: Jim Moneyhun (213) 463 -7393 Another showroom opening soon in New York! MAIN OFFICE: PHONE: 904/378 -1581 3700 NE 53rd Ave. TWX: 810- 825 -2370 Gainesville, FL 32601 TLX: 80-8572-Vital-A-Gain HI TECHNOLOGY PRODUCT INNOVATORS ClosedE.Circuit Insider report behind the scene, before the fact contempt of court charge. Walter Roche of Robin Duke. Elie Abel, former NBC Brass under glass WBZ -TV Boston faces contempt charge for commentator and dean of Columbia refusal to identify confidential sources School of Journalism, is delegation B. former chairman and Donald Smiley, member. chief executive of R.H. Macy & Co., used as basis of story about alleged reportedly is heading committee of outside misconduct by state district court directors of RCA in study and evaluation judge. Report had led to investigation by Massachusetts Commission on Judicial of top management of company and its Everybody in the act Smiley, Conduct -and, eventually, Roche's subsidiaries, including NBC. ABC is inviting its television network recently retired from Macy's, has been citation by court for contempt. He had agreed to specify only those sources affiliates along on exploration of program RCA director since 1970 and is also on market offered by new technologies. ABC NBC board. who had already been identified by other means. Video Enterprises, division dealing with Activation of outsiders committee videocassettes and videodisks, has passed Westinghouse lawyers, who hope apparently stemmed from internal stress word it's interested in any station will review, cite manifested in abrupt firings of RCA Supreme Court grant productions that have sales possibilities President Maurice R.