ROCHESTER, NY

THE RIGHT: •MARKET •LOCATION •SHOPPERS •PRODUCT

•OWNER Rochester, New York Skyline Rochester, the hub for There is a lot to love about Rochester. With market demographics far more compelling than technology and innovation those for competing markets in Syracuse, the Finger for the future, will be adding Lakes and Niagara Falls, Rochester is the ideal place shopping to the list. for a new outlet offering that will fill a geographical and retail void in the upstate New York area. Widely acclaimed as a hub of innovation and invention, Students, being one. Rochester has used its heritage as the headquarters of Eastman Kodak, Xerox and Bausch & Lomb to • There is a large and growing Millennial population transition into an entrepreneurial, technological and • Additionally, there are 19 surrounding colleges & universities medical powerhouse. A growing economy with an abundance of talent is driving innovation and attracting future-focused companies leasing to an influx of well-educated and well-compensated consumers in the area: • Equaling approximately 82,000 students •Rochester recently won the Upstate Revitalization đ +0ƫ0+ƫ)!*0%+*Čƫƫ(.#!ƫ* ƫ#.+3%*#ƫ %((!**%(ƫ,+,1(0%+* competition and will receive $500 million in special funding to support business growth & job creation. • Rochester has been selected as headquarters for a US manufacturing innovation hub and awarded $600 million for integrated photonics.

MARKET | PAGE 2 A higher HHI will mean a faster ROI.

MARKETPLACE OUTLETS AVERAGE HOUSEHOLD INCOME

ƫ$%#$!.ƫ0$*ƫ2!.#!ƫ%* +)!ƫ3%0$%*ƫƫ.+ !.ƫ !*/%05ƫ%*ƫ (+/!ƫ,.+4%)%05ƫ to an outlet center housing great brands is success in the making.

AVERAGE HOUSEHOLD INCOME: < $60,000 $60,000 – $70,000 $70,000 – $80,000 $80,000 – $90,000 $90,000 – $100,000 $100,000+

The Mall at Greece Ridge Towne Center at Webster

Pittsford Plaza

Eastview Mall

HOUSEHOLD INCOME | PAGE 3 A strong daytime population will do wonders for business.

MARKETPLACE OUTLETS’ WORKFORCE POPULATION PRIZM SEGMENTATION – 5 AND 10 MINUTES FROM CENTER

8.00%

7.00%

6.00%

5.00%

4.00% 5 MINUTES 10 MINUTES 3.00%

2.00% % OF WORK FORCE POPULATION FORCE POPULATION % OF WORK

1.00%

0.00%

Gray Power Mayberry-ville Domestic Duos Pools & Patios Country Casuals New Beginnings Traditional TimesSuburban Sprawl Multi-Culti Mosaic Big Fish Small Pond

TOP 10 PRIZM SEGMENTS

TOTAL WORKFORCE POPULATION Within 5 Minutes: 33,963 Within 10 Minutes: 79,965

Marketplace shoppers are 41% more likely to be working mothers than anywhere else in the market. %0$ƫ ƫ /%#*%"% *0ƫ 3+.'"+. !ƫ population no more than 5 to āĀƫ)%*10!/ƫ35Čƫ .'!0,( !ƫ 10(!0/ƫ3%((ƫ,.+2% !ƫƫ %/0%* 0ƫ advantage over not only other outlet malls but also traditional shopping venues.

WORKFORCE | PAGE 4 DRIVE TIME, RETAIL LANDSCAPE, COLLEGES

SUNY College of Brock- The Mall at Greece Ridge

Fashion Outlets of University of Roches- Niagara Falls USA Roberts Wesleyan Col- Pittsford Plaza St. John Fisher College Rochester Institute of Tech- MCC Nazareth College Destiny USA Eastview Mall

GCC 20 MIN Waterloo Premium Outlets

30 MIN Hobart and

SUNY Geneseo 60 MIN

Keuka College 90 MIN

DRIVE TIME, RETAIL LANDSCAPE, COLLEGES MAP | PAGE 5 COLLEGES & UNIVERSITIES

FULL & PART-TIME ENROLLMENT

Rochester Institute of Technology 16,956 Monroe Community College 13,992 University of Rochester 10,531 SUNY Brockport 7,965 SUNY Geneseo 5,602 Genesee Community College 6,833 Finger Lakes Community College 6,800 St. John Fisher College 3,839 Hobart & William Smith Colleges 2,425 Nazareth College 2,863 Roberts Weslyan College 1,708 Keuka College 1,999 TOTAL ENROLLMENT 81,513 *2016 Rochester Business Journal Book of Lists Why will shoppers travel from to an urban outlet center? Simple, they love to shop.

Erie Canal, Rochester, New York

MARKETPLACE OUTLETS RADII DEMOS

2017 Demographics 5 Miles 10 Miles 15 Miles 30 Miles 60 Miles 90 Miles Population 2022 Projection 155,594 523,506 742,766 1,009,467 1,848,466 3,557,413 2017 Estimate 153,369 519,923 735,593 1,001,304 1,837,206 3,543,243 2010 Census 150,674 518,704 730,478 997,571 1,837,583 3,558,553

Growth 2017-2022 1.45% 0.69% 0.98% 0.82% 0.61% 0.40% Households 2022 Projection 62,939 219,461 308,509 414,349 755,338 1,469,013 2017 Estimate 61,461 216,173 303,313 407,924 744,736 1,451,947 2010 Census 59,213 211,872 296,430 399,682 731,982 1,434,139 Growth 2017-2022 2.41% 1.52% 1.71% 1.58% 1.42% 1.18% 2017 Est. Households by 61,461 216,173 303,313 407,924 744,736 1,451,947 Household Income Income $75,000 or more 19,901 32% 69,642 32% 108,876 36% 145,945 36% 270,818 36% 499,004 34%

Income $100,000 or more 32,610 53% 114,347 53% 180,665 60% 239,912 59% 444,398 60% 815,535 56%

2017 Est. Average $69,914 $69,593 $74,554 $73,317 $73,817 $70,809 Household Income

2017 Est. Median $49,577 $49,146 $54,771 $55,229 $56,418 $53,523 Household Income

DRIVE TIME | PAGE 7 We’re not just building an outlet center, we’re responding to the demands of consumers.

MARKETPLACE OUTLETS RETAIL LANDSCAPE

Shopping Center GLA Anchors / Key Tenants Distance / Drive Time Pittsford Plaza 485,000 sq. ft. Barnes & Noble, Bed Bath & 8 miles / 13 minutes Pittsford, NY Beyond, Pittsford Cinema, Stein- mart, TJ Maxx, Trader Joe’s The Mall at Greece Ridge 1.5 million sq. ft. JCPenney, Macy’s, Regal Cinema, 9 miles / 23 minutes Greece, NY Sears, Target

Eastview Mall 1.3 million sq. ft. JCPenney, L.L. Bean, Lord & Taylor, 10 miles / 22 minutes Victor, NY Macy’s, Sears, Von Maur

Waterloo Premium Outlets 418,000 sq. ft. Coach, GAP Outlet, Nike Factory 41 miles / 43 minutes Waterloo, NY Store, Old Navy, Polo Ralph Lauren Factory Store Fashion Outlets Niagara Falls 618,000 sq. ft. Coach, Forever 21, GAP Outlet, 68 miles / 81 minutes Buffalo, NY Michael Kors, Nike Factory Store, Saks Fifth Avenue OFF 5TH, Polo Ralph Lauren Factory Store Destiny USA 2.4 million sq. ft. Best Buy, Burlington Coat Factory, 75 miles / 85 minutes Syracuse, NY Dick’s Sporting Goods, JCPenney, Lord & Taylor, Macy’s, Michael Kors, Nordstrom Rack, TJ Maxx, Saks Fifth Avenue OFF 5TH

RETAIL LANDSCAPE | PAGE 8 Our vision, once fully transformed, fills a void for our shoppers.

TRANSFORMATION | PAGE 9 Michele Dawson | [email protected] 410.779.1291

Scott Ferguson | [email protected] 410.779.1283

Wilmorite is a leading commercial real estate development and management company. With more than seven decades of experience, the company has a reputation as one of America’s top builders, construction managers and real estate developers. Wilmorite has developed more than 15 million sq. ft. of retail space.

Wilmorite has a long history of successful joint ventures and takes pride in the years of repeat business and strong relationships. It is a company that is continually looking for new and innovative ways to approach projects. This is apparent in the numerous diverse projects including: state-of-the-art shopping centers, academic facilities, standard dormitories, apartment-style student housing suites, mixed-use complexes, large first-class hotels, casinos, resorts, and detailed renovations.

Wilmorite’s Property Management Team provides comprehensive services that are tailored to specific needs. Years of successfully managing apartment complexes, shopping malls, strip centers, office buildings, and hotels has provided Wilmorite with incomparable capabilities.

+0!3+.0$5ƫ$+,,%*#ƫ!*0!.ƫ!2!(+,)!*0/ Tyson’s Corner Center — McLean, VA Danbury Fair Mall — Danbury, CT Freehold Raceway Mall — Freehold, NJ Eastview Mall — Victor, NY

John Vitullo | [email protected] 585-783-3206 wilmorite.com Oct. 2017 (Vć)