An Independent Supplement by Mediaplanet to San Francisco Chronicle MARCH 2015 futureofbusin​essandtech.com Cloud Computing

Steve Wozniack, the co-founder of Apple, Inc., breaks down the impact of the cloud on modern enterprise.

INSIDE Three reasons why the cloud is critical to your small business.

ONLINE Tips and tricks to keep your data secure in the cloud. 2 futureofbusinessandtech.com MEDIAPLANET in this issue read more on futureofbusinessandtech.com Experts Weigh In Cloud Security Big Data Discover the five NSA executives provide In the age of trends that are steps to protect your e-commerce, learn currently driving cloud data and avoid what business computing in 2015. being hacked. analytics can do for P4 P13 your organization. Cloud Levels the IT Playing Field You’re either in the cloud, on the cloud, or using the cloud frequently without realizing it.

veryday examples and IT specialists. By reducing IT quickly, creatively and in most cases data and use that insight to respond of cloud computing infrastructure requirements and cheaper—while delivering product to its environment is a key competi- abound; watching a associated costs, a business can focus and services that are highly attuned tive advantage of cloud computing. movie or playing a their attention on testing new ideas, to a consumer’s needs. Moreover, game online, getting delivering a better customer expe- these advantages are afforded to Tomorrow’s strategy Ereal-time driving directions from a rience and adapting to shifting mar- individuals, tech startups and esta- How important is cloud computing? I mobile phone, collaborating with ket dynamics ahead of their compe- blished global companies alike. would argue that it’s a sea change—a people—wherever they are—in the tition. For many young companies Cloud levels the playing field. deep and permanent shift in how same virtual work space and more. today, owning IT infrastructure At the heart of our current techno- computing power is generated and Additionally, a new generation of and managing a data center is a hin- logy boom is a fundamental re-ima- consumed. In a world of ever increa- startup companies are getting to drance to competing effectively. gining of how we do business online, sing connectedness, where scale and R andy Bias market faster because they can Board of Directors, how we engage with consumers rapidly adapting to change are the rent computing capacity instead of Power and speed OpenStack Foundation and the amount of data being gene- new normal, cloud isn’t a question, owning and managing it themselves. Cloud computing is an evolution of rated as a result. In an increasingly it’s an answer. Businesses of all size Cloud computing is a way of the Internet. This time around we interconnected world, the number and scope will need to leverage cloud leveraging the Internet to consume aren’t just selling pet food online. of interactions among people, devi- technology as part of their strategy software or other IT services on Cloud computing allows any com- ces and systems is growing rapidly. moving forward—otherwise they demand. It allows entrepreneurs pany to increase the scale and power Cloud Cloud computing provides a more will perish. The full potential of cloud and businesses to take advantage of of their IT and the speed at which computing is dynamic infrastructure to meet is just beginning to be fully explored, the latest technologies and innova- it can be deployed across organiza- these demands. The ability for a but there is no disputing that the tions without spending a fortune on tional and geographic boundaries. an evolution of company to rapidly and cost-effec- cloud is transforming how we live, expensive computer parts, software Simply put, you can do things more the Internet. tively process massive amounts of work and interact.

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Publisher: Abraham Freedberg Business Developer: Jourdan Snyder Managing Director: Luciana Olson Production Manager: Lauren Hubbard Lead Designer: Alana Giordano Designer: Melanie Finnern Contributors: Randy Bias, Michael Brzustowicz, Melissa Carstensen, Barb Darrow, Paul Duan, Marty Lafferty, Tarkan Maner, John Mason, Jim McGinnis, Molly Rector, I-Hsien Sherwood Cover Photo: Scot Hampton All photos from Getty Images unless otherwise credited. S end all inquiries to [email protected] This section was created by Mediaplanet and did not involve USA Today or its Editorial Departments. Spencer Boucher ’14 BIG DATA Rachel Smith ’14 Data Analyst at Uber Data Analyst at Dictionary.com requires BIG SKILLS

Katherine Mengyue Zhao ’14 Ashley Cox ’14 Data Analyst at GE Software Data Scientist at Al Jazeera

Work alongside the data scientists at Uber, GE, Williams-Sonoma and more. Develop techniques for data-driven decision-making. The M.S. in Analytics program at the University of San Francisco delivers rigorous training in the mathematical and computational skills needed to analyze Big Data.

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insight

spotlight N ext Level Connection N early three out of five companies have integrated cloud services into their Information Technology (IT) strategy and are spending more than 10 percent of their total operating expenses on cloud services. This puts the cloud services market on track to surpass $250 billion in annual revenue by 2017. Let’s take a closer look at five key trends driving this phenomenon. B y Marty Lafferty, CEO, Distributed Computing Industry Association

Mobile cloud Jim McGinnis Social networking Although the majority Leader, Accountant and Advisor Group, Intuit There are 1.3 of applications today do billion active users of most of the data storage and processing the leading social media networks. on mobile devices, that could change in Small Businesses: Are In four years, global social media a few years. We will see the entrance of a corpo- usage will nearly double. In the future, rate back-end system as acceptance of the bring-your- the Internet will operate more like electricity, as own-device (BYOD) to work advances. The mobile cloud will Your Heads in the Cloud? an unseen part of the infrastructure that we notice enable increased flexibility with a greater degree of real-time only when it’s not present. The most dramatic change data sharing. In addition, mobile cloud computing pro- The benefits of cloud computing go beyond will not only be the amount of data available, but grams will be downloaded directly from the Internet. anytime, anywhere access. also the decision-making power the data.

Cloud computing has eliminated geographical borders, allowing accountants and small businesses to serve custo- Internet of mers around the world. It has also broken down the techno- Things (IoT) logy silos that chained them to their desks and storefronts. The IoT is transforming With cloud computing, a small business owner or their everyday objects into an ecosystem of bookkeeper can run payroll or accept customer payments information that will enrich our lives. for goods and services using a tablet. With a smartphone, a It will help us optimize our wellness. small business owner can take a picture of a receipt, attach Retail, public space and factory environments will see components produce, consume and process it to a transaction using accounting software and automa- information to improve operations. Society will need tically share that information with their accountant. new, scalable, compatible and secure solutions for the This ability to leverage cloud computing to accomplish management of the IoT, and to support our new busi- everyday business tasks will continue to grow and res- ness models. hape how small businesses and accountants serve their Big customers and share financial information with each data other. In fact, the percentage of U.S. small businesses The next level of using cloud computing is expected to more than double, DevOps scale will come from the real- DevOps inte- from 37 percent in 2014 to 80 percent in 2020, according time use of big data to effecti- grates two differing to the study, “Small Business Success in the Cloud,” from vely make decisions. The big picture for cultures—developers consulting firm Emergent Research and Intuit. faster big data is data processing and visua- and operations—to help IT keep With the help of cloud-based technologies, small busi- lization allowing us to integrate technology, up with the increasing pace nesses are more efficient, better able to meet their custo- culture and strategy into a cohesive world. of change. DevOps supports certain mers’ needs and stay on top of the financial health of “truths:” shipping code faster and more error- their business. These technologies also help accounting free is inherently good; automated testing at scale professionals stay better connected to their small busi- makes a better, more secure product; the real value ness clients with the ability to gain insights into their of engineering talent is the insight and creati- real-time data that lead to consulting opportunities that vity to solve real-world problems. help their clients achieve greater success. Accounting firms and small businesses that do not embrace this technological shift risk stagnation and potential failure. One source of truth See all your data. Boost performance. Drive accountability for everyone.

IT Operations Mobile Developers Front-end Developers App Owners Faster delivery. End-to-end visibility, Deep insights into Track engagement. Fewer bottlenecks. 24/7 alerting, and your browser-side Pinpoint issues. More stability. crash analysis. app’s engine. Optimize usability.

Move from finger-pointing blame to data-driven accountability. Find the truth with a single source of data from multiple views. newrelic.com/dev-ops

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Facts & Figures 3 Reasons Why the Cloud Is Critical to Your Small Business

It’s becoming increasingly clear that cloud solutions provide significant benefits, but for small businesses (SMBs) that need to do more with less, cloud is a game changer.

Cloud enables SMBs to innovate faster, engage better with clients and compete on a global scale. Increasingly companies are moving core elements of their busi- ness to the cloud via hybrid implementations, delivering on speed, flexibility and customer engagement, but also integrating securely and seamlessly with exis- How Small Businesses ting systems of record. Because of these factors, cloud is being embraced at record rates. According to The SMB Group, 92 percent of SMBs are now using at least one Can Succeed in Brand cloud solution. Here are three reasons why:

1 B etter insight and engagement New Markets In a world awash in data, 54 percent of leading organizations use analy- Migrating to the cloud can help small businesses tics to derive insights from big data, helping them target customers and product opportunities more effectively. As the focus of business decision add new capabilities, offer new services and compete makers shifts from cost efficiencies in back-office systems to improve- ments in systems of engagement, cloud is increasingly seen as the most against bigger competitors. effective means of forging a tighter link with customers. It allows compa- B y I-Hsien Sherwood nies to bring together massive and varied sets of data to analyze for more actionable customer insight. loud services offer small businesses both power and convenience, leveling the play- 2 S peed ing field against larger competitors and helping them expand into new markets. “It Fifty-two percent of leading organizations turn to cloud to drive innovation. allows completely new types of small businesses to exist,” said William Webb, No more waiting to make the cut on the IT department’s long list of priori- president of the Institution of Engineering and Technology and CEO of the ties. Fifty-two percent of leading organizations turn to cloud to drive inno- machine communication standards group Weightless SIG. Traditionally, small vation. No more waiting to make the cut on the IT department’s long list Cbusinesses require expensive computing capabilities to develop and deliver new products. of priorities. Companies that rely on cloud infrastructure are now able to “Since you can now buy that from the cloud, you can provide services that historically small streamline their product or service across an extraordinary geographical businesses just wouldn’t be able to provide,” he said. boundaries as to boost sales. For the first time, small as well as large orga- nizations are given the tools in order to market and deliver their product: S imple solutions regionally, nationally, as well as overseas. Anyone with a laptop and access to a network can take advantage of the cloud. For small 3 businesses that means scalability and low overhead costs. I t grows with you “There’s almost nothing that you need to have an in-house system for these days,” Webb Cloud users can pace their investments, avoiding big up-front capital out- said. Troubleshooting is easy, too. “All of the cloud-based systems are reliable, simple to use, lays, paying monthly as the business scales. Companies of all shapes and and don’t require any particular expertise,” he added. “They really can offer a lot of services sizes are now able to offer their product across previously unprecedented that are competitive without having to invest a lot.” boundaries as the size and revenue of their operations expand. Whether you’re a startup, a large corporation or anything in between, if M igration made easy you’re looking for better insight, more engaged clients, faster innovation Small businesses considering a switch to the cloud should look for dependability and redun- and global scale, consider exploring cloud solutions and get a step ahead dancy. Make sure the service stores information securely and backs it up regularly. Consider of your competition. paying more for privacy capabilities.But the changeover should be simple and straightforward. “It does really allow you to just jump completely from one system to another, and you can do it By John Mason, General Manager Midmarket, DCIA Member Company immediately,” Webb said. “You don’t need a long, careful, slow transition process.” I diagnose and evaluate. My patients and my practice. I create invoices and sync appointments from anywhere. I keep my feet fi rmly planted in the mud. Even as I manage it all from the cloud.

I run on QuickBooks.® That’s how I

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s potlight Primary Data chief science officer and Apple, Inc. co-founder speaks on how your business can benefit from the cloud. Steve Wozniak: Weathering the Cloud How have you most effectively enterprise cloud storage can help engi- easy experience. One thing that some utilized cloud software in your neering teams get new ideas developed companies overlook when adopting personal and business life? faster. This can be a big advantage for enterprise cloud storage is how much an innovative company. The cloud also it will cost them to move data off that I use cloud file sharing software more goes beyond storage. Cloud computing cloud when the time comes. Someti- T arkan Maner than enterprise cloud storage today. is growing, especially as we are all used mes this can be very expensive, so doing Chairman and CEO, Nexenta I speak at a lot of events around the to having our mobile devices link us to your homework at the start can save world, so cloud software helps me data wherever we are. Cloud computing you from surprises later. access and share files no matter where I puts lots of unused CPU power to work, The Next Big Thing: am. While you still can’t get online over and the end user gets a great experience. Over time, companies have spent an ocean, it’s definitely a lot easier to a vast amount of money on infra- Open Source-Based use the cloud than to carry lots of hard As companies move toward cloud structure maintenance alone. drives around the globe in my backpack. platforms, what advice would you How is cloud computing assisting Software Defined Storage give to ensure a smooth transition? in cutting cost while allowing for How have cloud solutions IT innovations? In a recent report, 451 Research declared allowed large companies to ope- No matter which cloud file sharing or “software-defined storage will dominate the rate differently? enterprise cloud storage you choose, Cloud capacity is great for cost savings, industry narrative in 2015.” make sure it can still deliver data seam- but the even better thing about the cloud It is usually faster and easier to add lessly for users. People expect techno- is that it’s easy for both IT and engineers That reflects a consensus shaping up in the industry: the next big cloud storage than another hardware logy to be transparent today, and as to deploy and use. I love that it can help thing to revolutionize the market and bring about the Softwa- system in a company’s datacenter, so engineers, it’s our job to deliver a great, engineers get the resources they need to re-Defined Enterprise (SDE) of the future is going to be softwa- keep working on development of their re-defined storage (SDS) solutions—preferably open source-based. ideas as fast as possible without having For companies taking their first steps in the software-defi- to wait for more local systems. ned revolution, open source-based software-defined storage To support fast development and (OpenSDS) solutions help solve this by integrating software-only testing for engineers, you can add more open source collaboration with standard x86 hardware-centric cloud storage more quickly than buy- SDS innovation. OpenSDS enables companies to restructure ing more hardware when developers storage using software, virtually eliminating the vast silos of need to clone a database for testing. The distributed stored data behind traditional arrays and provide clone doesn’t have to be on high perfor- commodity based solutions. This dramatically increases ease of mance storage, so the cloud is a good management, agility and scalability, which enables organizations option to use when you need to test to get more from storage while cutting CAPEX and OPEX. At the something quickly and inexpensively. same time, organizations can slash hardware costs by deploying their new storage solutions on existing and standard hardware, Where do you see the big data and selecting the hardware that best serves the needs of the business. cloud storage industry going? What makes OpenSDS such a critical first step? “Storage is at a What should readers be looking breaking point,” says Simon Robinson Storage VP, 451 Research. out for in 2015? “Most organizations have an ‘accidental architecture’ of storage solutions that were put in place to meet specific needs, but the Ease of use and automation will be big result is a costly, complex and unsalable hodgepodge of systems trends for enterprise technology. Flash that consumes management time and can’t support changes made applications fast, and the cloud in the business environment. IT organizations are looking to makes it easier to scale, but nothing streamline their data storage infrastructure so that it can res- ties these two tiers together yet. The pond to emerging business requirements.” Cloudy With a Chance of Big Data Steve and Primary Data CEO, Lance Smith, missing link is the ability to manage an Now that’s the ultimate “next big thing” the ability for organiza- enjoy a morning discussion at the Los Altos headquarters. application’s evolving needs for more tions to freely choose—and change— their storage infrastructure. PHOTO: Scot Hampton performance or capacity. Global Leader in Software-Defined Storage. 100% Software. Total Freedom. All Love.

limitless data storage optimized for the cloud improved risk management better agility and flexibility no vendor lock-in

Visit us online at nexenta.com

Nexenta Systems, Inc. 451 El Camino Real, Suite 201. Santa Clara, CA 95050 Toll free: + 1-855-639-3682 | [email protected] nexenta.com | facebook.com/nexenta | @nexenta #OpenSDx #SDS 10 futureofbusinessandtech.com MEDIAPLANET

Advocacy Building, Exploring and Teaching in the Cloud The explosion of “data science” in the last few years has certainly been fueled by advances in cloud computing.

Data Scientist has a large new tool in every field, from med- of preformed modular parts are cloud-based services are available knowledge in their practicum number of tools and servi- icine to finance and in less obvious stitched together with open and the choices for application program. Ultimately the combi- A ces available which enable disciplines like sociology. Where we source programming languages architecture and programming nation of core computer science the analysis of immense sets of data once wondered, now we seek our and tools. Deploying a working languages are many. Development skills with practical cloud-based in a shared environment. This new answers from data-driven analyses. version of a Web application or is rapid, with new features and tools creates a well-rounded stu- era of collaborative analytics is avai- number-crunching program takes frameworks arriving regularly. dent ready to tackle real world pro- lable to everyone. From a simple The contemporary database hours of work, not weeks. This is Teaching data science in a cloud blems at a level that cutting-edge Web-based spreadsheet to a large Cloud computing is so powerful due to the low barrier to entry and computing context is best with a employers demand. cluster of computing machines, because it removes the overhead the low risk associated with mini- strong program in fundamental storage of data in the cloud enables of building technology from the mal cost-to-build. topics, such as Linux mastery, users to quickly share their data ground up. With only a Web brow- database design, machine learning By Michael Brzustowicz, and simultaneously utilize superior ser, one can create enterprise Cultivating the cloud and graphic visualization. Adding Ph.D., Senior Data Scientist, resources that were impossible to quality databases in the cloud in Learning cloud computing can in strong ties to cloud-based ser- Hampton Creek; Adjunct attain only a few years prior. This the matter of minutes. Software be as challenging as teaching it. vices integrates the students base Professor in Analytics, the paradigm is quickly becoming the applications containing dozens An overwhelming number of knowledge with their practical University of San Francisco

Disaster Recovery Planning Walter Angerer, the execu- Tape based backup was replaced premises but also for the first time Providing fast access to off-site ment and use it as a develop- tive chairman and board of with disk to disk backup, minimi- ever, businesses can now perform data is just a starting point. Today’s ment and test platform without directors at Quorum, zing backup windows, but more an instant recovery to an off-site vendors must take data protection impacting production. Moving speaks candidly with us importantly crushing restore location. The recovery time has to the next level. The most signi- this workload completely into about data recovery. times. The introduction of disk gone down from weeks to minu- ficant trend in the industry is to the cloud eliminates the need into the system greatly improved tes. That change in technology find ways to utilize the recovery for cumbersome and expensive Can you speak to what cloud restore times and concurrency. completely changed how we infrastructure in the absence of a maintenance of development/test technology has done for the The introduction of cloud has think about off-site data recovery. restore or DR scenario. environments. data recovery? even more significant impact Today’s best of breed solutions The concept of “backup once, than disk had. Using cloud tech- What are some interesting enable companies to turn their use many” will reshape the indu- Years ago the data recovery mar- nology we not only can provide initiatives currently going on data recovery system into a live stry and architecture of data cen- ket underwent a major change. fast or near instant restore on in the data recovery industry? clone of their production environ- ters in the future. ADVERTISEMENT Disaster Recovery Planning: Making the case for “Always Be Testing” (ABT)

Statistics show that most and continuity through simple and small to mid-sized businesses "... if a business chooses its Disaster Recovery cost-effective solutions that safeguard will experience a system Solution correctly, even daily real-world tests a company’s revenue, customers and downtime at least once a reputation. To get a copy of the report year. One hour of downtime are not time-consuming, costly, complex you can visit Quorum.net. Scosts a mid-sized business $74,000 or a drain on resources." on average and it takes 30 hours on Quorum’s hybrid cloud data average for data disaster recovery. recovery platform virtually Yet, most organizations believe that eliminates business downtime Disaster Recovery (DR) Testing is more while drastically reducing data trouble than it’s worth. The primary protection cost and complexity. reason is that most small to mid- sized businesses have never run their Quorum’s hybrid cloud data Disaster Recovery system through recovery platform virtually eliminates regular real world tests. As a result, business downtime while drastically it is never certain whether their data, reducing data protection cost and servers and applications will recover complexity. Ideal for businesses that using an existing solution. Reports rely on constant uptime, Quorum’s also points out that testing quarterly industry-leading Disaster Recovery or even monthly is not enough. And as-a-Service (DRaaS) technology tape, disk or cloud backup alone is makes it possible for businesses to not foolproof. Quorum’s report makes resume operations within minutes of a strong case for “Always Be Testing” a server failure—with a single click. on a daily basis. It categorically business. The organization’s data executed incorrectly and human Effortless to deploy, Quorum enables states that, contrary to popular belief, backup/data recovery must take errors. Only systematic daily Disaster businesses to achieve instant data if a business chooses its Disaster all changes into account and the Recovery Testing covers everything. protection while flexible recovery Recovery Solution correctly, even recovery solution has to be updated In short, The report emphasizes options empower businesses to easily daily real-world tests are not time- to-the-minute. Shortcuts, or traditional that a business must be able to and cost-effectively protect data over consuming, costly, complex or a drain testing methods, don’t work. Without test every day. So it must have the time. Headquartered in San Jose, on resources. Disaster Recovery Testing, a system correct Disaster Recovery Solution, California, Quorum is trusted by The results of the report point out is vulnerable and likely to be hit with one click recovery and daily thousands of business around the that hardware, software and systems by backup corruption (especially testing. Quorum solutions provide world to secure and protect their are constantly changing for any for tape-based backups), backups assured, one click backup, recovery data. (102)

www.quorum.net 12 futureofbusinessandtech.com inspiration

Impact of information building the new tools and invent- The first one is solving old prob- ing new techniques that will be Starting a Career in Data: lems with new tools: in the used for the above purposes. context of business analytics, what big data really means is Looking ahead How to be Future-Proof that companies now have the Depending on which category ability to leverage previously you fit into, you may work more unused information: they now closely with senior manage- There is a lot of confusion different roles, each requiring dif- code; easy-to-use libraries make have more data available—they ment (providing insights), cus- around careers in data; ferent skill sets. machine learning increasingly also have better tools to process tomers (building products), or to be convinced, one accessible; and BI software helps or interpret it. Analysts can use engineers (building tools). For only needs to look at how Bridging the gap business analysts perform most software (or, increasingly, run those who plan on entering much of the mindshare is I anticipate the exact roles and of their analyses by themselves. their own queries and analyses) the field, my advice would be to occupied by buzzwords qualification requirements to On the other hand, as the field to make sense of data at a glance answer this question: what are such as “big data.” shift significantly over the next matures clear specializations and better inform business deci- you bringing to the table? What few years. A big driver of this emerge on the more technical sions; customer churn predic- kind of problems are you solv- Add to that the fact the industry evolution is the development end of the spectrum, deep learn- tion is a great example of an old ing? More than just knowing is ever-changing, with roles and of tools that abstract out some ing being the latest example. business need that has become the tools and techniques, know- tools being constantly redefined, of the technical aspects of the I think it’s necessary to take more powerful in the data era. ing how to apply them in a way and it can be difficult for outsiders work of data practitioners. This a step back and understand The second is building prod- that creates value is critical. considering entering the field to evolution produces two contra- why data science is impor- ucts that solve new problems. The world is barely getting used find their mark. A good example dictory tendencies. On the one tant in a business setting. I see Machine learning in particular to what data can and cannot do, is the “data scientist” title, which hand, better tools flatten techni- three main ways data is bring- enables companies to build prod- and as a practitioner you are the has come to designate anything cal barriers, and promotes inter- ing value to the industry, each ucts or provide services that were one leading that education. from a technical business analyst disciplinarity. It is now easier requiring different skills, from difficult to scale cheaply before to machine learning researchers. for data scientists coming from common sense to machine by automating human decision By Paul Duan, Data science encompasses many academia to write production learning Ph.D.s. processes. And finally, the third is President, Bayes Impact MEDIAPLANET 13

Hurry, a cloud strategist for the being monitored? That’s just a NSA. Tagging data that places it handful of questions that should Cracking the Code: in a certain rack offers one way to be answered in a cloud security keep information organized. contract. Having a crisis con- Minimizing Risk and Reaping Benefits Adopting a cloud security trol plan of sorts for when a data model can change the way busi- breach may occur, and ensuring By Melinda Carstensen tems,” said Lonny Anderson, chief is equally important. nesses operate. Namely, recogniz- that notifications are made in a information officer of the National Breaking things down into two ing that in a cloud system, orga- preset manner, is another area to Storing sensitive data on the Security Agency (NSA). After all, buckets—what you expect the nizing items not only based on consider, Anderson said. cloud can be beneficial yet the No. 1 question their team cloud provider to do and what their physical nature but also on risky. Follow these steps to gets about the system centers on you still expect to do for yourself, their function is crucial. Hands-on protection make the system work for whether the cloud is even safe. “For individual cloud users, you or your business. Thus, taking an additional few For individual cloud users, most critical is most critical is practicing good simple steps can help minimize security hygiene on the systems Whether you’re a business with potential hacking, phishing and practicing good security hygiene on the under your control and the cloud sensitive data that requires the like within the model. systems under your control and the cloud services you employ,” Ziring said. organization or an individual Using cloud service for storing with an affinity for personal Mesh your needs with your services you employ. data for what it’s intended is an programs, avoiding “the cloud” cloud provider’s easy way to do so. seems nearly impossible these Neal Ziring, technical director and putting that in writing— Review your contract closely Hurry added that encryption days. But using cloud security— of information assurance for may be the simplest way to go What information gets logged is only part of the larger security a remote, Web-based data stor- the NSA, pointed out that mak- about dividing responsibility. and what doesn’t? How long model that individuals and com- age system—comes with just as ing one’s security needs clear is information retained? Who panies can use. “IT (encryption) many risks as it does benefits. at the onset of a cloud comput- Being organized gets to share and see what data, alone won’t be sufficient,” he said. “You see it on the news every ing contract is essential. Know- In a cloud environment, being including passwords? What pro- “It offers strength, but it’s how By Paul Duan, day: constant attacks on people’s ing who’s responsible for what, explicit about the rules of data can tection is in place, and how is the you use it and where you put it President, Bayes Impact networks and information sys- especially in the event of a hack, also help ensure safety, said David person controlling those data and manage it that matters.” 14 futureofbusinessandtech.com MEDIAPLANET

news The Growing Trend of High Performance Data Storage The experience of powering more than two-thirds of the top 100 most power- ful supercomputers in the world has provided learning to fuel the provision of industry-leading innovative solu- tions in the emerging arena of high performance data storage.

Today the requirements of the world’s largest and most demanding high-performance computing (HPC), financial, life sciences, manufacturing, Web/cloud/telco, media/entertainment and academic environments drive a host of various high performance storage challenges that must be met with flexible and robust service offerings. Separate and distinct block, file and object storage products and solutions are each neces- sary to address the unprecedented requirements of big data and Web 2.0 applications today. Using the most current outsource techno- logy, however, organizations can accommo- date the entire big data lifecycle to achieve the fastest runtimes; architect for petascale and even exascale implementations with 90 per- cent less hardware, space and power than with legacy in-house approaches; and they can even collaborate and distribute data globally with cloud storage infrastructure, tightly integra- ted with file storage for distributed workflows. The future of exascale computing will be chal- lenged by input/output (I/O) and architectural hurdles. Organizations adopting HPC tech- nologies need to prepare for this exponential increase in data by adapting technology solu- tions today that will enable high performance and real-time collaboration for the future, while driving down the cost of computing. More than 1,000 companies are already bene- fiting from a 21st century approach to HPC storage solutions; achieving easier manage- ment, increased system reliability and speed, as well as greater computing efficiency and power usage—ensuring their organizations are setup for success long into the future. By Molly Rector, CMO, DCIA Member Company Now every corner of the world is a corner office.

Citrix networking optimizes performance and connectivity, so all your mobile, cloud and enterprise apps are seamlessly accessible, no matter where you work or what device you use. It’s business mobility without compromise. Now, even the most remote location can be a state-of-the-art workspace. Learn more at citrix.com

New ways to work better.

- source: ibm source: ANET PL

MEDIA rrow, a D a B nior Gigaom Writer, y e a B S rb table destination table many many, for one thing. But, the notion that one thing. But, the notion that a small number of public cloud vendors (even vendors as huge as Amazon, Google and Microsoft) can fill every need is a stretch. T cklingmanyvendors, dozen a than more As the truth pitching OpenStack-basedthem of theyout, it duke clouds, private need to counter this perception that public cloud is becoming the inevi workloads going forward.

“Moving to the cloud is difficult 1/4 applications will be available in the cloud by 2016. the cloud by of the world’s the world’s of cusses how 95 percent of the users the of percent 95 how cusses have had problemsthat doesn’t but mean their efforts failed. and has to be planned out care- fully. Any IT project requires good planning or the results can be less than desirable. I do believe that the is not the magic wand for eve- the Using us. troubles that rything cloud wisely with good planning can be very successful,” Bertolini There email. by noted some is private-cloud-do- the to merit esn’t-meet-expectations argu- fed into that ment. Vendors have by overselling the technology, for of new software being now is the for built cloud.

percent 25+2525+L Philip Bertolini, CIO of Oakland son for dissatisfaction (noted by son for dissatisfaction (noted by 31 percent of respondents) is that too much emphasis was placed on cost-cutting, not on providing agility in creating, spinning up and down capabilities as needed. The second most-cited complaint, for 19 percent of respondents, was cloud doesn’t do their private that enough. But check out the whole post, along with the comments. County, Michigan, said to term private clouds as failures because there is not 100 percent satisfaction is unrealistic and unfair. In the Gart- Bittman dis- he noted, ner blog post, 85

%

of security of leaders their say organizations moving are now theto cloud. “Fully private would be fully fully be would private “Fully he T Of the 140 companies Bittman results surveyed, the most common rea- on-demand services easily and offer the sort of scale-up-and- down-as-needed elasticity that is the hallmarkclouds. Inpublic of a response to one comment on private defined Bittman post his cloud as the cloud computing style delivered with isolation. isolated. It doesn’t need to be owned and managed on-premi- ses, but today it often is (I’d say, 90-95 percent of the time).”

86 2015: Year of the Public Cloud Public the of Year 2015: Pity your private cloud, if you have one. If cloud analysts are to be believed private private believed be to are analysts If cloud one. have if you cloud, private your Pity cloud is losing ground, public cloud providers keep adding features and functions. and features adding keep providers cloud public ground, is losing cloud

percent of enterprise IT percent of enterprise IT Bittman blogged that 95 Bittman blogged that 95 Thomas Thomas analyst artner

ght i

futureofbusinessandtech.com

16

data center. It needs to deliver data center. It needs to deliver

not merely a highly virtualized not merely a highly virtualized

definitions. Private cloud is definitions. Private cloud is

Part of the problem may be in Part of the problem may be in

efining the problem the Defining

them at an event.

then polling an audience about then polling an audience about

failing” into six key categories and

“your enterprise public cloud is is cloud public enterprise “your

for them, distilling the reasons

Of course Bittman loaded the gunthe loaded Bittman course Of

lacking in their own private clouds.private own their in lacking

types he surveyed found something types he surveyed found something G Ins We want to connect everything. The Customer Success Platform is making that a reality.

BETH WOZNIAK PRESIDENT ECC

Text HONEYWELL to 38767 to learn more. 18 futureofbusinessandtech.com MEDIAPLANET industry perspective A Storm of Excellence In your experience, when has the What is the number one policy or What is one exciting industry ability to access the cloud been trait that readers should be looking innovation or breakthrough you most beneficial? for in a potential cloud provider? are excited for in 2015?

e use the cloud on a daily The most important thing to look “Internet of Things.” The phrase basis for personal or profes- for is security. Make sure that the means a world of objects connected Wsional reasons. We check company has a good reputation and through cloud systems. The objects our emails, share documents, photos solid security policies. Ensure that your deliver sensor information, learn beha- and videos. It is part of our most basic data is encrypted whenever stored, viors and adjust themselves. They are Yannet Interian daily activities. uploaded to the cloud, or downloaded usually controlled by smartphone apps. Assistant Professor, M.S. from the cloud. in Analytics, University of San Francisco

he most exciting technology Cloud providers supply basic The most exciting technology happening in cloud computing security in a shared responsibility happening in cloud computing today T today is container technology that model. It must turn on instantly; deliv- is open platform for distributed appli- allows developers to sub-divide virtual ering as an SaaS service. There must be a cations. (open platform) Is revolutioni- machines even further. With containers, comprehensive set of security functions. zing the way developers are thinking virtual infrastructure can be spun up and The platform must work in any cloud about and using virtual infrastructure. Mitch Bishop down in minutes, on demand, as needed environment and at any scale. Finally, CMO, Cloud Passage by the business or IT teams. This will have the platform must integrate with exis- a tremendous impact on business agility. ting security and orchestration tools.

t’s the constant access that makes For business, knowing roughly 2015 is going to bring more unique the cloud beneficial. Having devi- where your data is stored geographi- uses of ubiquitous connectivity and Ices that are constantly connected cally can be critical as different loca- near unlimited computing power. provides benefits that fit seamlessly tions fall under different jurisdictions. We’ve just scratched the surface of into everyday life. A key indicator that For both business and personal, you what’s possible. This year, I think we’re M ark Nunnikhoven a technology is truly useful is when want to make sure that your data isn’t going to see a lot of innovative work Vice President, Cloud & Emerging you stop thinking about using it and it going to be used for purposes that you done based on a high number of really Technologies, Trend Micro simply “is.” don’t agree with. cheap sensors.

he primary benefitof cloud Businesses considering the The difference now as opposed to computing for the typical user cloud should evaluate the project with a few years ago is it that you no longer T is ubiquitous access to appli- the same processes they would use for have to hope (cloud) security can keep cations from any device, anywhere, any other network project. Within that up. In 2015, you no longer need to assuming you have connectivity to the process, security and how you can protect choose between securing your infra- Matt Keil web. The most significant cloud com- the data in your cloud should be the num- structure or realizing cost savings and Product Marketing Director, puting benefit for businesses today is ber one trait readers should look for. efficiency that the cloud provides. Palo Alto Networks the ability to become more agile.

H ow do businesses choose the right cloud provider? Read their answers at futureofbusinessandtech.com #1 for a reason: our customers

Since 2009, IDC has ranked Trend Micro the global market share leader in server security*. That’s because our customers choose to protect their data as it moves from the data center to the cloud with:

• Comprehensive security controls and visibility • Automated security across hybrid environments and software-defi ned data centers • Optimized security for leading platforms like Amazon Web Services, Microsoft Azure, and VMware

Go with the leader in cloud and data center security. www.trendmicro.com/cloudsecurity or (888) 762-8736

*IDC, Worldwide Corporate Endpoint Server Security Research, 2009-2013 (market share based on revenue) ©2015 by Trend Micro Incorporated. All rightsControl Manager reserved.aretrademarks orregistered Trend trademarks Micro, MicroTrend of Incorporated. and Allother the company and/or Trend product names Micro trademarksbemay t-ballregisteredor trademarks logo,their of owners. Information OfficeScan contained thisindocument andsubjectis change to without Trend notice. Micro