Emirates Returns Program Eausos Partner Summit November 2013

EMIRATES RETURNS PROGRAM EAUSOS PARTNER SUMMIT NOVEMBER 2013

• In 2012 Emirates activated the Racquet Return Program

• The idea around Racquet Return is that fans could donate their gently used racquets, and then Emirates would refurbish them and donate them back to the charities associated with USTA Serves

• A total of 1000 racquets were collected at the Farmer’s Classic, Rogers Cup, New Haven Open, and the US Open

• After the racquets collected at the US Open and New Haven Open were refurbished, Emirates held a clinic for the kids and surprised them with the donation of the new racquets

2012 EMIRATES CSR PROGRAM LEARNINGS

• Most charities need junior racquets as opposed to adult racquets donated

• Fans didn’t want to carry racquets to the tennis events

• A lot of the racquets donated were in poor condition and could not be refurbished

• The charities had bigger needs than racquets for their youth tennis programming

• Emirates could spend dollars on items and programming that the charities need instead of on the refurbishment of the racquets

2013 CSR PROGRAM STRATEGY

• Emirates wanted to create a program that capitalized on the successes and key learnings from year one of the partnership

• We spoke with the USTA & USTA Serves and determined the best way to support youth tennis initiatives in the US is to do the following:

• Provide junior tennis equipment including racquets, balls, Quickstart nets, and other teaching tools

• Allocate dollars towards tennis programming

• Partner with local charities in each of the EAUSOS cities and at the US Open

• Provide the children with positive tennis experiences and access to the events

2013 EMIRATES RETURNS PROGRAM

Tournament Clinic Date Charity • Create a grassroots philanthropic youth tennis BB&T Atlanta Open July 24 YMCA of Metro Atlanta program supporting each tournament’s affiliated charitable partner taking a two-pronged approach: East Palo Alto Tennis and • Provide each charitable organization with a Bank of the West Classic July 25 donation of youth-oriented tennis equipment Tutoring • In partnership with USTA Serves, provide Washington Tennis & grants to support tennis and education Citi Open July 29 Education Foundation programming

Boys & Girls Clubs & • Each week of the Series, Emirates conducted a youth Southern California Open July 31 Armed Forces YMCA tennis clinic for the tournament’s charitable organization Park Extension Youth Organization (P.E.Y.O) & Rogers Cup August 6 & August 7 Doug Philpott Inner-City • Clinics featured the following elements: Fund • Tennis Drills Western & Southern • Games August 16 Tennis for City Youth Cincinnati Open • Guest Appearances by WTA/ATP Players • Q&A Sessions Winston-Salem Young Winston-Salem Open August 21 • Lunch Folks Tennis • Emirates Gift Bag • Grounds Passes New Haven Youth Tennis New Haven Open at Yale August 22 and Education • Vignettes from each clinic were featured on Tennis Channel and ESPN during broadcast windows New York Junior Tennis & U.S. Open August 24 Learning

2013 EMIRATES RETURNS PROGRAM

• Throughout the course of the Series, Emirates donated $140,000 to its charitable partners

• $90,000 of the total donation was put towards incremental programming

• In a partnership with Wilson and Head/Penn, the remaining $50,000 was donated to partner charities, including the following equipment:

• Racquets: 2,250 • Junior Racquets: 2,100 • Adult Racquets: 150

• Cases of Quickstart Balls: 400

• Quickstart Nets & 70 Sets of Court Lines: 70

• Ball Hoppers and Ball Pick-Up Tubes: 125

• Racquet Bags: 20

2013 EMIRATES RETURNS PROGRAM PR EXPOSURE

• Emirates Returns Programs generated coverage in local media outlets including the Atlanta Journal Constitution, the Winston-Salem Journal, the New Haven Register, Ground Pass, K Street Magazine, Sports Business Daily and WCPO-9, an ABC affiliate in the Cincinnati area 2013 EMIRATES RETURNS PROGRAM PR EXPOSURE

BB&T Atlanta Open Atlanta, GA

Citi Open Washington DC

Western & Southern Open Cincinnati, OH 2013 EMIRATES RETURNS PROGRAM 2014 EMIRATES RETURNS PROGRAM

• Build on the success of the 2013 Emirates Returns Program with a goal of growing it in 2014 using the following tactics:

• Coordinate with partner tournaments in Q1 2014 to begin planning process

• Work more closely with the USTA and partner tournaments and charities to drive greater awareness at a local and national level

• Leverage tournament relationships to invite local dignitaries and government officials

• Explore opportunities through the WTA and ATP to secure high profile players to participate in the program

• Syndicate developed content out to more channels, websites, etc.

• Explore program extensions: • Court/Facility Refurbishment • Additional Programming