Volume 15 Article 1 Number 5 The Iowa Homemaker vol.15, no.5

1935 The oI wa Homemaker vol.15, no.5 Blair Converse Iowa State College

Rosemae Johnson Iowa State College

Sally the Style Scout Iowa State College

Isabella Palmer Iowa State College

Virginia Berry Iowa State College

See next page for additional authors

Follow this and additional works at: http://lib.dr.iastate.edu/homemaker Part of the Home Economics Commons

Recommended Citation Converse, Blair; Johnson, Rosemae; the Style Scout, Sally; Palmer, Isabella; Berry, Virginia; Heyer, Winn; Ferguson, Bess; and Hoffman, Katherine (1935) "The oI wa Homemaker vol.15, no.5," The Iowa Homemaker: Vol. 15 : No. 5 , Article 1. Available at: http://lib.dr.iastate.edu/homemaker/vol15/iss5/1

This Article is brought to you for free and open access by the Student Publications at Iowa State University Digital Repository. It has been accepted for inclusion in The oI wa Homemaker by an authorized editor of Iowa State University Digital Repository. For more information, please contact [email protected]. The oI wa Homemaker vol.15, no.5

Authors Blair Converse, Rosemae Johnson, Sally the Style Scout, Isabella Palmer, Virginia Berry, Winn Heyer, Bess Ferguson, and Katherine Hoffman

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0 0 clothing in the Newton High School. For the last two years she has been Many llecs Teaching ... teaching in the Ankeny High School. • • TE 9 Marry During Sun1mer Helen K. Hunt, '31, was married March 30, 1935, to Lester G. Beneke, who is with the International Business P1 Florence J . Windecker, '31, is home Mabel Goodhue Clark, '31, who has Sl economist with the Los Angeles Gas been teaching in Versailles, Ill., since and Electric Corporation at Los An­ geles, Calif. VOL. XV • • • Alice Manning, '32, is employed in the home service department of the North Western Public Service Com­ pany, Clark, S. D. • • • She'~ Mary Louise Murray, '31, was mar- Machines Corporation. Mrs. Beneke will continue as dietitian in the Ideal graduation, will teach home economics Hcspital, Endicott, N. Y. at Bronson this coming year. • • • Willa Helwig, '35, is teaching at the Harriet Cookinham, '26, was married Annville Institute, Annville, K y. on June 21 to Merle R. Campbell, and will live in Annapolis, 1\'ld., where Mr. • • • Campbell is superintendent of the Ruby J . Johnson, M. S. '33, will teach Wimbledon Dairy Farm. Mrs. Camp­ clothing and applied art in the Ashe­ bell has been home management spe­ ville Normal Teachers College, Ashe­ cialist in the extension service since ville, N. C. ried June 1 to Sidney E. Mohler and is graduation. • • • living in Denison. • • • Emelie Hanson, '32, will teach home • • • Ruth E. Miller, '27, is teaching in the economics at Sandwich, Ill. Vera Ruth Larson. '32, was married Scranton Consolidated Schools at • • June 15 to Mervin Thiele, '33. They are Scranton. living at Prescott, where Dr. Thiele is • • • L::ola Burfurd, ex-'32, is teaching in practicing veterinary medicine. the Indian Service at Ponemah, Min­ Viola M. Bell, a member of the Iowa nesota. • • • State foods and nutrition staff for sev­ • • • Genevieve (Askew) Thompson, '33, eral years, received her doctor's de­ Mcrian B. Johnson, '25, M. S. '32, is is living in Oesceola, where her hus­ gree from Ohio State University last ba,,d, Russell L. Thompson, is helping June. She is now head of the Home head of home economics at Whitworth College, Spokane, Wash. Miss John­ to build the new post office. Economics Department at J ames Milli­ ken University, Decatur, Illinois. son formerly taught home economics • • • • • • at Marion College, Marion, Va. Jean Miller, '30, is in the home ser­ Neva M. Peterson, '30, will teach vice department of the West P enn ( Turn to page 13) Power Company, Pittsburgh, Pa. • • • Alice Larson, '34, who has been May We Present • • • teaching at Alden, was married on Dec. 29, 1934, to Kenneth Allen. They are living in Omaha, where Mr. Allen is In This Issue employed by Swift and Company. • • • e May we present a portrait of a lady­ ing table desk, cut-file cleaning party as painted by Prof. Blair Converse, head Marguerite Wherry, '30, M. S. '34, and and trials of getting the Homemaker of the Technical Journalism Depart­ launched. The story's on page 6. George C. Havens were married on ment. The lady is the Iowa Homemaker. June 1, 1935, at Sheridan, Wyo. They And a grand old dame she is. See page 1. are living in Cedar Rapids. e Breakfast should match the season • • • of the year. Of course it should, and if l)orothy Mae (Johnson) Fisher, '28, e Barbados, an isle of Lesser Antilles, you need ideas on the subject for a is hving in Weston, W. Va., where her east of the Caribbean sea-that's what breakfast right now, better turn to the husband, Ralph M. Fisher, is a doctor. the atlas says. Miss Graves, who is a story written by Katherine Hoffman. Mrs. Fisher was dietitian of the Nurses' native, can tell you what it's really like. Home connected with Cook County She did tell Rosemae Johnson about it. e The news about Washington column Hospital for several years after com­ is with us again. Rosemae Johnson is pleting the requirements for the M. S. e Ringing a hundred doorbells-that's the reporter this time. degree at Missouri University in 1930. what each member of the first circula­ • • • tion staff had to do to bring the sub­ • What becomes of people who work on Joyce Drury, '32, was married in scription list up to a paying basis so that the Homemaker? Want to really find August, 1934, to Clarence Hinde and Vol. I, No. 1, of the Homemaker could out? You'll learn about any number of is living in Rinard. Mr. Hinde is teach­ be published. Mrs. Bess Storm Fergu­ ing agriculture in the high school. them, not quite all, or course, on pages son, first editor, also tells of the dissect- 8 and 9. THE IOWA HOMEMAI(ER "A Magazine for Homemakers From a Homemaker's School" Published monthly during the school rear by the home economics s tudents of Iowa State College, Ames, Iowa. Price $1.00 per year. Advertising rates on application. Entered as second·class mntler at the postoflice, Ames, Iowa

VOL. XV NOVEMBER, 1935, AMES , lOW A NO.5

She's Been a Campus Personality In Her Brief and Busy History by Prof. Blair Converse

OT exactly an old lady-although She appeared on the campus as Miss Again she wooed the 4-H girls of the N her life has been a full one. She's Iowa Homemaker and she's made her state and tried, with a special depart­ had a divorce; she's known pov­ way in the world ever since. On the ment for them, to draw them into the erty, struggles and hardships. Enough whole she's been happy, a good citizen circle of her readers. But they were to wizen the face and bring gray hairs. and a helpful force in her community­ coy and not many of them had the 50 But she isn't old-not in years and although to be perfectly frank there cents. not in spirit. have been dark days when she has had Her most ambitious undertaking was To prove that, I can say that I have to worry a little about where the next the making and publishing, with the known her all her life. day's food was coming from. help of the foods staff of the Home Eco­ She lived, this lady, this Iowa Home­ nomics Division, of a beautiful Home­ maker, during her married days, in the ERHAPS I should write her biogra­ maker Cookbook. Five thousand copies southeast corner of the first floor of P phy with a little less emotion, a little were printed. For several years one of Agricultural Hall. Her goodman was the less of the feeling of an older brother her biggest jobs was to devise ways of Iowa Agriculturist. They inhabited their who knows her only too well, loves her disposing of cookbooks. one-room apartment in Ag Hall and they in spite of everything-something in the And those cookbooks were a godsend, had their spats and squabbles as well as encyclopedic style, like this: for in the thirties she began to feel the their brief moments of happiness. They "Before 1921, home economics girls in­ pinch of depression. It was so severe sallied forth once a month and were terested in journalism conducted a de­ that for several years she couldn't make known to the world under the husband'3 partment called the Home Economics both ends meet. But the profits from economics name, as was fitting and proper. Department in the Iowa Agriculturist. the cookbook and timely aid from the Va. But the lady got ideas as to women's In April, 1921, Volume 1, No. 1 of The Home Economics Club kept the lady rights, her place in the sun. The old Iowa Homemaker was issued. It was from the poorhouse. That and a series home wouldn't hold her. printed in the old Ames Tribune plant of fine staffs which fought and bled for On a spring day in 1921 she went to downtown. It had 16 pages and cover every possible subscription and every court and got a divorce. She alleged and a little more than enough advertis­ possible inch of advertising. cruelty and asked for her maiden name. ing to pay for itself. . ." The poorhouse was skipped, although Something like that. But the trouble the poor girl had a long look over the is that that bleak sort of narrative gives fence. She hasn't ever been affluent and THE AUTHOR no inkling of the long, long hours of she isn't now. But in the last few years Prof. Blair Converse has planning, discussion, writing, editing, she has been able to put aside a nest advertising soliciting that went into the egg-lent to Miss Roberts for the stu­ been a member of the Home­ dent loan fund. maker Board since 1927 and making of the first and only college home economics magazine. Her ambitions do not run toward he was a member of the Jour­ wealth. Of course she likes to have suffi­ naltsm Department when the THE Agriculturist and the Engineer, cient income to dress in style and to be Homemaker was first estab­ because they belonged to associations able to pay her bills when they come lished. of similar magazines in other colleges, due. But rather she's interested in being Who could be better pre­ could sell advertising space to national as gay as possible, as intelligent, as loyal pared to tell the history of this advertisers. Not so the Homemaker She and as friendly. She likes particularly maga::ine than he? He has was a gay divorcee, but she hadn't a the fall of the year, when so many new been well acquainted with its cent of alimony. She had to make her girls come to the campus. She'd like to trials and successes, its strug­ own way by the sweat of her brow. welcome them all and make them feel At various times she tried many ex­ that they belong to the campus and the gle for tmprovement and its college where she has spent her life and occasional lapses and set­ pedients. For a while she became the aJiy of the State Home Economtcs Asso­ where she plans to go on spending it backs. This is his portrait of for a good many years to come. the Homemaker . .. as he is." ciation-the official organ of that body, in fact, and got thereby a certain num­ She simply won't confess that she's ber of subscriptions-at a reduced price. old-and she isn't. 2 THE IOWA HOMEMAKER

A stitch in time League of Nations does, arbitrating be­ tween employees and management be­ OLEDO, OHIO, expects to save the fore, instead of after damage has been Idea Spotlight T expense, suffering and violence of done. Already thret- strikes have been many strikes with the help of its new, prevented, and more than three simi­ Over trouble-shooting Relations Board. The lar permanent strike councils have been board operates somewhat as the organized in other cities. Washington ET c by Rosemae Johnson Gfasl Miss Ida Graves, Says, "RE Braid, e News from Washington has become bracelets­ so complicated and voluminous in the No Race Prejudice in Barbados mosphere last few years that no college girt can swept thrc hope to follow aU of it. Accordingly, by Ro emae John on 14th and the Homemaker attempts to fill the gap by picking out the more interest­ ARBADOS . . . jungle . . . trop­ Barbadians, and for those who can af­ ing bits i7~ its Washington Spot. B ical wilderness . . . enchanting ford there are secondary schools words, but often misassociated throughout the island. There are also How're you feeling? ones, according to Miss Ida Graves, two boarding schools for young people graduate student of economics and a na­ of nearby smaller islands. HOPING we're all fine, the govern- tive of Barbados. The colony does not boast a university. ment is dispatching 3500 quizzers Her island in the West Indies, as the For that reason, all professional training to 750,000 households. The purpose, of brown-eyed student described it in her must be acquired abroad, said Miss all things, is to inquire about our room at Margaret Hall, is far different Graves. She added that Barbadians who health, or more practically speaking, than most Americans imagine it. go abroad to learn professions almost to ascertain what chronic diseases and Somewhat larger than four Iowa coun­ never return home excepting for vaca­ disabilities are preventing people's ties, the 166-square mile track of water­ tions, wherefore the island is deficient earning enough to live on. bounded land is a strictly agricultural in professional service. The government Iowan's, however, won't get to tell area, providing sustenance for about offers many foreign scholarships each them what ails us, for Iowa is not one 200,000 people, or 1,100 per square mile. year. of the 20 states which the army of Although the whole population derives When asked about the climate, the askers will invade. The nearest of the its living directly or indirectly from the southerner said, "Oh, I love to talk about five great areas under survey includes soil, the people depend on only one crop, the climate." It is no wonder, for the Michigan, Illinios, Missouri and Min­ sugar. trade winds which blow nine months of nesota. The sugar is raised on large planta­ the year keep the country warm but tions resembling those of the old South, comfortable. The summer weather is Snowed Under except in the use of slave labor-the never so oppressive as in the North planters pay colored labor a very low American cities, and Barbadian winters BUT we hope the Food and Drug wage. The sugar is shipped to Canada would be delightful to even Californians. Act will be thawed out and al­ and England in the form of raw crystals Miss Graves, whose studies have taken lowed to run through the gauntlet of or molasses. Only the amount needed her to McGill University in Montreal legislative obstacles next year. This for domestic use is refined on the island. to Radcliffe and Bryn Mawr college~ bill, of more than usual importance to Naturally, the towns are few and and to the London School of Economics homemakers, was forgotten in the sum­ small, the chief of them being Bridge­ says that with others of her land sh~ mer's hectic law making. town, a port where many cargoes are !;l~st stay abroad to work, but concludes, transferred between ships. Ill always go home for vacations." Iowan on Top But it does not follow that the colony lacks modernity. Far from it. Unlike J AMES RAYMOND ("RAY") MUR­ people of other West Indies islands, PHY, deep-jowled, brown-eyed enough of the people of Barbados have ARE YOU DOING soldier-politician from Ida Grove, is high standards of living that they can American Legion head for a year. demand and support public utilities­ Murphy left Iowa University as a lights, gas, water and roads. Automo­ NOVEMBER lawyer in 1912. He is State Insurance biles there are many, and radios are Commissioner and father of the Iowa almost as thick as in the States. veterans' benefit legislation. The cause is the social condition for SHOPPING? which, more than anything else, Bar­ For Happier En ding bados is remarkable. Although all but 5,000 inhabitants have African ancestors, • • • there is no race problem. What caste THE Thirty Million who will benefit Find the right by the Social Security Bill won't distinction exists is founded, as is ours, soon include Homemaker fans. But on economic status. A person of African place by look­ we're glad to know that many poor descent who proves hirnseli profession­ and aged, heretofore dependent on in­ ally competent is accepted in any so­ ing through our termittent and inadequate relief are ciety, and, by century-old precedent, assured state and federal pensions. racial intermarriages are frequent. adverti ing col­ Social Security legislation provides Therefore, negroes have the opportun­ for unemployment insurance, aged ity to rise socially and economically and umns. poor pensions, and annuities to work­ to enjoy modern progress. ers who reach 65 after 1941. Free public education is offered to all THE IOWA HOMEMAKER

ling br­ mmt ~Jr. has brm Id(~a · (~ nturi Old h:ve 1K n ~~ aunl­ .\lake La... t )linute Fa hion havr bml Sa'"" all)", t)"] cout

th• there i r. Hussar. uit patterned after the gon" uniform of a Hussar offic r. Ye , here" your chance to join the army. Th who know, predict that this ex- :.ggerah:d military influence will not hut, but that 1t will have i influence upon the development of braid and fur trimming and imilur details in sport: Wl'ar. So mnke " mental note of that if you're buying ;mything new. Tite plaid wag.~:er coat that you have lx ·n wt•aring thi fall will ~ just a. good for winter. No lx•ll.l and lot! of fulln in the back. The5e coats (.>{'m to be ht're to tay for whtll•, nnd th~y art: influ ncing other tr,•nd. For in lance, kirts to be worn under th coat v.;ll tx· !>horter and ltght,N, Soml' will ~ lit up a hort di - t n on euch tde, and so tight thut you

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can )~at walk and that's all. Th sh for winter •m to d - ed pccla.lly for the need or the co-ed. Toes are ommg squ re, h b flat~r. st ,.jd r nd buckles lllrg r. H n• a hav that hbtoric t nd- 4 THE IOWA HOMEMAKER Tragedy in One Act Wa She Neglected the Plumbing

By I abella Palmer

To Prevent Redecorating

HERE had evidently been a ter­ T rible calamity. Mrs. Jones threw her apron over her rumpled marcel and muffled moans of distress assailed To Repair Radiators- the ears of a somewhat flustered hus­ band. of the valve. This necessitates the pur­ Go Over the Plumbing The dull thud and plop of grey water chase of a new faucet. only made the situation more acute. The It is cheaper and more economical to distress and emergency calls with their stubborn drain on the kitchen sink had check plumbing frequently. It prevents added expense. coughed and gasped its last. Cold fear clutched at Mr. Jones' heart. Was the house going to fall apart? The furniture was all loose and last week Journalists Lil{e Their Fun the water tank in the basement had shrieked from its wracked interior with by Virginia Berry loud, clanking sounds until it burst­ spouting luke warm water over the clean wash. IDDEN talent lies buried in many workers on any publication. Reporting Things had gone from bad to worse; H an undiscovered genius, and if gives a fine excuse to roam about and the radiators heating only the hallway, you have the slightest yen for find the unusual places and people on while the closet tank trickled a constant writing, think twice before modestly the campus. One gets an inside glimpse melody to the accompaniment of squeak­ stating, "But I can't write!" How do into the life and work of many students ing faucets and gurgling drains-a you know you can't? If you managed and faculty people. When Amelia Ear­ plumbing phantasy. to pass all your English courses so far, hart, Larry Gould, and other notables If Mr. Jones had only watched these a job on any of the campus publica­ were on the campus, someone had the things he might have saved himseli tions means lots of fun, hard work, thrill of interviewing them and adding worry, irritation and money. friends, and an education for you in a them to his list of "people I've met." class not included in the college cur­ Other publications require less con­ ~GLECTED plumbing goes on the riculum. stant rushing around than it takes to downward trail until it is beyond re­ Since the "Iowa State Student" is is­ keep up with Student assignments. "The pair and has to be replaced-an expen­ sued more frequently than other publi­ Iowa Homemaker" gives opportunity to sive item on the homemaker's budget. cations, it offers opportunity to anyone women inte1·ested in writing on home Drains may be kept in perfect running with journalistic yearnings. Sometimes economics subjects. Divisional publi­ order by allowing large quantities of hot it takes miles of walking, a dozen phone ca~ons allow more time for getting an water to run down frequently. Another calls, and hours of work to run down a assignment and make possible more spe­ cialized writing. precaution which is effective is the use story-and then the tip may have been of a good solvent at regular intervals. false. The person with a leaning toward Hot water tanks frequently contain There are nights when copy doesn't humor can find an outlet for his wit in deposits from the boiled water. II these come in on time and the editor and issue work for '" Green Gander," the college deposits accumulate the pipes cannot editor tramp from office to press room humor magazine, published four times carry away vapor and water and an ex­ in despair. Other times copy comes in each year by Sigma Delta Chi and plosion is likely to occur, completely early and in such volume that typewrit­ Theta Sigma Phi. destroying the tank. II this is taken ers click busily and copyreaders and "Sk_etch" encourages every student to care of only by the plumber it will be proofreaders haven't an idle moment. sublll!t verse, short stories, and other much cheaper. And reporters go home to wonder till creative writing for publication each If radiators refuse to heat, perhaps the morning ii their story was cut or re­ q~arter. The "Bomb" also needs people air valves are not functioning properly. written, or left out entirely. Wlth talent m writing. They screw out easily and can be cleaned Journalists love food and fun. Staff . A journalistic yearning is easily sat­ with acetic acid solution. meetings bring puns and buns. The Isfied on the Iowa State campus. You The proper degree of humidity is im­ night of the final issue of the "Student" ~ay secure a job on your pet publica­ portant from a health standpoint as well last spring quarter, a resourceful male tion for the asking and by being punc­ as the prevention of dehydrating glued journalist cut the juicy cherry pies with tual and dependable find a place among furniture. Water-filled radiator pans the big shears reserved for cutting copy. the campus journalists. or even an old kettle could be placed During cold weather candy bars and sandwiches are popular in the office and inconspicuously and do much to im­ Joe Foster of Louisiana College, in spring someone is delegated to bring _ Mi~ prove t?e air, health of the family, and Pmevlll~, La., writes the Homemaker ice cream from the Dairy Industry the lasting qualities of the furniture. their Home Economics Club is run­ Building. t~at The constant drip of leaking faucets rung a coffee shop from 8 to 12 a. m. will eventually wear out the entire seat One makes fi!St friends with fellow every day, making a profit of $4.00 daily. THE IOWA HOMEMAKER 5

Watch the Cyclone Ends • • • if You'd Really See the Game by Winn Heyer, Sports Editor

AN is being born with a football The secret to the enjoyment of foot­ field when that Jayhawker or Tiger back M tucked under his arm, and each ball lies in the remembrance of the fact catches an Iowa State punt. When the year from October until Chris­ that in order to score each man of the indication for a punt is given by the mas he lives, eats and sleeps football­ 11 on the team must play his best at all end, focus your attention on the Cy­ much to the surprise and many times times. The one man carrying the ball clone line and backfield members as chagrin of woman. usually gets the credit for good play, but they attempt to block so that the kicker She goes to the classical grid contests in reality he runs with the ball while may get the ball under way. with him only to find herself watching his teammates do the work. When the Cyclone end charges for­ a game, the elements of which she does The grid game is like a three-ring ward and blocks the first man he sees, not understand. Also, she finds herself circus-you can't look everywhere at the play will probably come around his sitting with a male either too dumb or the same time, but you can focus your side of the line. But when he runs irritable to explain what is happening attention on one particular spot and gain diagonally and throws himself at the on the field. valuable clues where to look next. ankles of one of the Jayhawk or Tiger Woman, however, does see the color, For purposes of illustration consider backfield men, the play will go around the glamour of intercollegiate football­ that Iowa State is in poss~ssion of the the other end of the line or through the the crowd, the bands and possibly a ball in a Big Six game with Missouri, center of the fonvard wall. particularly "cute" cheer leader-and in Kapsas, Oklahoma, Nebraska or Kansas The actions of the end, then, are the that respect she is far ahead of the aver­ State. In such a game the best men to clues to the type of play being run. ege male, for whom football is made up watch at the opening of every play are After you have seen what that end is of passes, the punts and other techni­ the ends-those men at the ends of the doing, watch the man carrying the ball calities of the game. He is so lost in the line. One of them is always in a posi­ and see him follow his interference, play centering about the 22 men on the tion so that you can see him. made up of the guards, tackles and half­ field that he is apt to miss the spirit of When the play starts and the Cyclone backs, into the exact spot you had an­ the game in his maze of betting odds, end turns sharply, after having run ticipated the play to go. dope sheets and forward passes. down the field a few steps, going either By watching the ends in several It is safe to conclude that woman is, to the right or left of his former path, games, you will be able to anticipate and through her observation, far better it is quite certain that a pass is on tap. follow plays much better, and you will equipped to watch football and obtain The Kansas backfield, or any other gradually pick up a few technicalities a maximum of enjoyment from it than backfield for that matter, will attempt about which your boy friend is greatly is her male companion. Serious breaches to "cover" that player so that he can not concerned. of relations between boy friend and receive a pass from one of the members Seeing everything possible is really co-ed have resulted when the girl asked of the Cyclone backfield. watching football games, and you will some very simple question about the Next consider that the Iowa State end no longer have the feeling that you are game and disrupted the masculine at­ continues straight up the field. His merely sitting in the stands yelling for tention from his favorite sport. purpose in such action is to tackle one the home team. When women learn of the members of the opposing back- (Turn to page 13 ) JNV ARIABL Y the male has answered in terms dealing with dumb females and the:1. returned to his October to Christmas football stupefaction. Fundamentally, football is a simple game, but rule makers, officials and coaches-all men-have bound it up in a series of technicalities that they often can not understand. Women, therefore, need not worry about technicalities; leave that to the male and give the .. grandstand quarter­ back" in him a chance to assert itself. The point to be remembered is that a football is given to a team of 11 men, and that team-not one or two men­ endeavor to place the ball behind the opponents' goal line to score. When a player commits a foul, his team is penal­ ized distances from 5 yards to 50, de­ pending upon the foul. That, in a few sentences, is what the rule makers annually tell in a book com­ posed of some 80-odd pages, 13 main rules and countless subsections and ap­ proved rulings. 6 THE IOWA HOMEMAKER ~~we Thought it Would be That Easy~' He But It Tool{ a Year to Launch Homemal{er in

- ; HE girl with long pigtails wrap­ able to answer all these questions sat­ Through another winter students T ped around her head thrust a isfactorily. By the time school closed and faculty advisors spent every spare wh handful of typewritten sheets to­ in June of 1920 it was definitely under­ minute perfecting plans for the Iowa liv ward the tall, dignified girl who always stood that with the opening of college Homemaker. While the editorial staff An wore white collars and who was just in the fall, a publication board would was confronted with the momentous gw entering the door of the "Ag" office. be created to study the need for such task of choosing exactly the right ma­ a magazine, the establishment of sub­ fie, "Tell me Gwen Watts, why the home terial for the first issue, the business Ag economics students of this college scription and advertising rates, and sta.ff found selling advertising space shouldn't have a magazine of their the policies of the magazine and the in a "dream" magazine not as easy as I own. Here I have copy enough for a election of the editorial and business one could hope. tim whole issue of the "Ag' and the editor staffs. Jessie McCorkindale Kerekes re­ wh tells me that we can have only two Sometime after school opened in the members yet the shock she suffered ma! pages at the most." fall the publication board was created: when one Ames business man told her Dean MacKay, Mr. Beckman, Miss that he had decided not to take the ad "Well, tell me, Bess Storm, why we partml don't get busy and start such a mag­ Florence Bussey, Miss Beth Crowley he had promised because he had been azine while we are in school. There and Miss Lillian Shahen. In due time discussing the advertising rates with ~ editori is no reason why it shouldn't prosper they decided that the name of the members of the Chamber of Commerce and grow just as the "Ag' and the magazine should be "The Iowa Home­ and had concluded that they were too i.SSUe 1 out in "Engineer" have. They must have maker" (Homemaker not to be hy­ high. Fortunately, other business been started when those divisions were phenated but one word), that the first firms thought it was a good advertising Planne small and I am sure that the home eco­ issue should contain sixteen pages, medium and bought all the space was I nomics division is able to support its these pages to be 9 by 12 inches and available in the first issue. Pub Us: own publication." that Elizabeth (Bess) Storm, Jessie The circulation staff canvassed the !ket Thus, in the old "Ag" office in Agri­ McCorkindale and Eloise Parsons faculty and students for subscriptions HOI!! culture Hall, now occupied by the should have the honor of serving as the and then solicited every home in Soils Department, was born the idea first editor, business mru.ager and cir­ Ames. Miss Hazel McKibben who of a home economics magazine for culation manager, respectively. served on the first circulatio~ staff homemakers. The girls discussed the problem at length and with tremen­ dous enthusiasm so by the time they crunched across the campus as the campanile rang out through the crisp air of the winter night, definite plans had been made for seeing the proper peo­ ple and informing them that we were about to launch a new publication! We thought it would be as easy as that!! But it wasn't. Conferences were held with Mr. F. W. Beckman, then head of the J our­ nalism Department and now editor of the Farmers Wife and with the late Catherine J . MacKay, dean of home economics. They endorsed the propo­ sition with the same enthusiasm shown by the students and urged us to write a letter to Dr. R. A. Pearson, the presi­ dent of Iowa State, stating our plans and asking for criticism. This we did and I have before me as I write the very kindly letter of criti­ cism in which he raised more ques­ tions regarding the proposed venture The Home Economic Club had loaned says she rang more than 100 doorbells than we had supposed possible to be the Board $500 to use in promoting the herself. raised concerning the publication of magazine. So with the money and The alumnae were reached through all the magazines in existence. Can editorial and business staffs in order, a letter which contained a small four enough high grade material be provid­ work began in earnest. The board page prospectus setting forth the aims ed for such a publication? Is this decided that the first issue of the new of the proposed magazine and inviting period of high prices of printing ma­ magazine should not go to press until at subscriptions at $1.50 a year, $2.50 for terials favorable? Will advertisers least 50 paid subscriptions were duly two years and $3.50 for three years. patronize its columns adequately? filed and every inch of the available The editor wrote or rather rewrote How are the affairs of such a publi­ advertising space had been sold. Ev­ this prospectus seven times before Mr. cation to be managed? eryone was sure that this could be ac­ Beckman would approvf" it-just one Fortunately for us, Mr. Beckman was complished by February of the handicaps of the circulation de- THE 10WA HOMEMAKER 7

By Bess Fergu on

The fi1·st editor of the Iowa Homemaker never lost interest in her protege. She's still on the Homemake1· -now as a board membe1· to whom one turns for advice. S he lives on an acreage just outside Ames. Her husband is Fred Fer­ guson of the college bulletin of­ fice and he's a member of the Agriculturist publication board. Mr. and Mrs. Ferguson some­ times collaborate on stories re­ which are published in various suffered magazines. told her the ad partment. had been Despite the effort made by both the rates with editorial and business staffs, the first Commerce issue of the Homemaker did not come were too out in February as we had hoped and business planned but very early in April. It advertising was printed by the Ames Tribune the space Publishing company. Only a very sketchy dummy was made in the Homemaker office and the editor spent several hours with Mr. Largent, pa­ tient printer, making up the forms in the print shop, mid thunder and clang of presses. At last, after many delays and more mistakes, volume one, number one of the Iowa Homemaker was off the press, the coldest rainiest of April days, but the editor didn't notice that as she bumped toward the campus on the street car with the first half dozen issues tucked under her arm. "It isn't raining rain to -" she hummed to herself, as she agreed with fellow pas­ sengers that it was a nasty day and hugged her precious package a little Dean MacKay Gave Enthusiastic Encouragement closer. The very first copy was delivered to Dean McKay, the ~econd to Dr. Pear­ office space in any other place. had outgrown the drawer in the "Ag" son and the third to Mr. Beckman. In The editor of the "Ag" also offered editor's desk. The editorial staff dis­ a few days copies were on their way the use of the cuts owne:i by them and cussed this problem at length and all to the more than nine hundred sub­ filed by a fearful and mysterious plan agreed to be on the look out for a stray scribers and the clipping service was on deep, wide shelves along one side desk. It was not long until someone returning nice little newspaper notices of the office. Again we were grateful discoverd some discarded desks in sci­ from all parts of the state. but the task of finding what we wanted ence building. They seemed to belong The Iowa Homemaker was on its or guessing what was available was to the zoology department. The late way. too much for femmine minds so we Prof. J . E. Guthrie was called and af­ The first managers of the Homemaker offered to clean the shelves, organize ter hearing our needs, ?.greed to loan had problems other than editing and the cuts and create some kind of an us one of the old desks, suggesting that advertising. The matter of office index. it would need some cleaning since it space, and general office equipment had When the date for the cleaning had had been used as a dissecting table. to be considered. been set, we tactfully mentioned to the We might use it until we could afford With the publication of the new members of the "Ag" staff that we ex­ a new one. It's still the Homemaker magazine, the Iowa Agriculturist plan­ pected to reward ourselves with ice desk. ned to drop its d£:partment of home cream and chocolate cake at the end Memory fails as to the transfer of the economics. The boys were generous, of the evening and if they wished to desk from Science building to "Ag" however, and offered the continued use help-. A dozen or so from both the hall but it probably came across the of the one drawer in the editor's desk "Ag" and "Homem::~ker" staffs turned campus on the backs of some loyal and the use of the typewriter if it out that Friday night and made short "boy friends". (In 1920 and '21 stu­ were not being used by the " Ag" staff! work of the cuts, also the ice cream dent cars were few and far between, We were grateful for the smallest fa­ and the cake made by Eloise's mother. believe it or not! ) But memory is vors. since our funds were limited and Before the appearance of the first vivid of the scrubbing and scraping we were a bit shy about asking for issue of the magazme the Homemaker ( Turn to page 16) 8 THE IOWA HOMEMAKER They're Still Writing and Editing . . These Former HomeiJ_ r Sta

Melba Acheson, Murphy Demarest, and because of her Jean Guthrie~ lor ability and interest in the work, she has who Alias Mary Ellis Ames done a great deal of sculpturing since Magazine Editor in19l her marriage. Her work has been shown Mcll Remember when she was Mary Mead RE you having troubles with your in the New York Times and was given honorable mention by the New York of the Chicago Tribune. Many an A cakes? Melba Acheson, alias Mary Iowa State student got a delightful Ellis Ames, will tell you what's Artists Guild. Today Mrs. Demarest and her husband live in Montclair, N. J. little thrill up her spine on hearing the wrong. news that Jean Guthrie had become Answering questions is just one of the the food's editor of the metropolitan things Melba has done since she gradu­ daily. ated from Iowa State in 1932. Alberta Hoppe, And now she's an associate editor For a year she wrote articles on home of an Iowa publication, Better Homes economics for such magazines as Better Dairy Nutritionist and Gardens. Food articles in that Homes and Gardens, Parents' Magazine, publication are now signed by Jean Farmer's Wife, and The Ladies' Home LBERTA HOPPE, who graduated Guthrie. Journal. A last year in home economics jour­ Miss Guthrie was Homemaker editor In 1933 she returned to her alma mater nalism, is now assistant nutrition­ when she was in ~chool and the de­ as graduate assistant in the Technical ist for the Ohio Valley Dairy Council. signer of the cover which has been Journalism Department. The next year Since Miss Hoppe is working with the used ever since she graduated in 1931. she received her master's degree in grade and high schools in Cincinnati to child dvelopmeot. promote the use of milk she has a va­ At present she is employed in Minne­ riety of tasks. Coaching plays and pup­ Genevieve Callahan, apolis with the Hutchinson Advertising pet shows is an interesting phase of her Company, which handles the Pillsbury work. ~un et Co-editor Flour account. Her work there consists She also gives radio talks and special N 1929 Genevieve Callahan, '20, went of writing bulletins, editing recipe book­ demonstrations before such organiza­ I lets, writing radio talks and answering tions as 4-H Clubs, Campfire Girls and out west to take over the duties of questions addressed to the mythical Girl Scouts. And finally she writes a household editor for "Sunset." Mary Ellis Ames. column. Since then she and Lou Richardson Her past experience as an outstanding have been co-editors of the magazine. 4-H Club member fits Miss Hoppe for From college Miss Callahan went to her position. During her 4-H Club work the Ladies' Home Journal, where she she gave numerous talks on the radio, served on the editing staff. Later she Eda Lord Murphy­ at farm bureau meetings, at Rally Days, wrote for Successful Farming and Better She's a Sculptress and before clubs in her home commun­ Homes and Gardens. ity, Cedar Rapids, and adjoining coun­ Of her job as editor she says, "Home DA LORD MURPHY, sparkling and ties. economics editorial work is no different E vivacious, was listed on the Foods from other types of foods jobs in its and Nutrition faculty, and on the variety of demands upon one's versa­ publication board of the Iowa Home­ tility, ingenuity, time, and strength. maker in its first days. Laura Christen en Sometimes it seems that editing is the In a wooden shack off of Home Eco­ on Washington Paper thing one does between answering the nomics Hall, she conducted the Institu­ telephone, dictating, receiving callers tional Tea Room. She was the first head AST year an energetic miss who read!ng manuscripts and recipes, dis~ of institutional management at Iowa L had a hard time making up her c_uss mg _ mat~rs of policy with the pub­ State College. mind between a journalism and a lisher, JUdgtng contests, answering in­ Eda Lord Murphy, the daughter of a household equipment major was the quiries, preparing and giving cooking Presbyterian minister, came to Iowa Homemaker's circulation manager. Yes, schools, managing an experimental State from Virginia. She was a gradu­ you saw Laura Christensen's name kitchen, consulting with advertisers as ate of Ferry Hall at Lake Forest, Ill., signed to stories in both the Home­ to 'copy slants,' interviewing applicants and of Stout Institute. maker and the Student, too. for positions, entertaining out of town After her few years of work at Iowa Now she's in Washington, D. C. Her contributors, straightening out tangles State, Miss Murphy received an offer to official position is assistant to Frances in human relationships which are bound go to Turkey for two years to head the Troy Northcross of the Washington Her­ to come up occasionally in every office home economics work at Constantinople ald. Mrs. Northcross has a Homemakers' -and so on, far into the night." College for Women. Miss Murphy gave Club of 17,000 in the city and Laura up her work here and spent the next takes care of the correspondence with two years in Turkey. Upon her return to the members. And that means an aver­ Grace Mcllrath Elli this country she met and married Ben­ age of 300 or more letters a week. Free-Lance Writer jamin Demarest, a prominent New York Three times a week she also helps lawyer. with the signed column in the Herald HE second editor of the Iowa and once a week she helps with the food T Enthusiasm, pep and Irish wit make Homemaker was a tall and very 0( living a great adventure for Eda Lord section. sedate girl with an unusual knack llut iCl THE IOWA HOMEMAKER 9

Yes, she is, and her knowledge of the Student was an important stepping all those beautiful, new-fangled pieces stone to her job. ~g .. of equipment is at least partly based on the household equipment work which she took here. Dorothy Thompson Miss P ennock received her M. S. at to Chicago Daily News orne ~r Staff Members the University of New Hampshire. Be­ fore becoming a member of the Ladies' Home Journal staff she had charge of Dorothy Thompson has just been named to succeed Marion Jane Mills for writing. This was Grace Mcilrath, the houeshold equipment testing labor­ atories at Delineator Institute. as assistant home economics editor of who graduated from Iowa State College the Chicago Daily News. Miss Thomp­ Margaret Davidson, the daughter of in 1922. During her college years, Grace son received her master's degree in ap­ Mcilrath took as much journalistic work Prof. J . B. Davidson, head of the Agri­ cultural Engineering Department is plied art here in 1928. ry Mead as she possibly could. She has been teaching in Western now working under Miss Pennock. 1any an Soon after her graduation she mar­ Kentcky Teacher's college in Bowling ~ She has also worked for the Delineator delightful ried Harold Ellis, a county agent worker. Green. She studied at the Chicago >aring the Mr. Ellis and his brother bought the and Home Economist. She graduated Art Institute during the year of 1931- from Iowa State in 1929. r. become newspaper at Marengo and Mr. and Mrs. 32 and the fall semester of 1933. ropolitan Ellis have lived there since. They have two small children. te editor Grace Mcilrath Ellis has established a Virginia Garberson, Zorado Titu , er Homes reputation for herself as a free-lance in that writer. Her articles on food and house­ Trib's Mary Mead Equipment Publication by Jean I hold equipment appearing in many na­ Zorado Titus, who in 1926-27 had a tional women's magazines, have made V IRGINIA GARBERSON, Technical teaching fellowship in foods and nu­ er editor her famous throughout the country. The J ournalism, 1933, is the second trition at Iowa State is now in charge the de- dining room and kitchen in her own •foods editor whom Iowa State has sent of the "Searchlight", a household as been home are her testing laboratories. to the Chicago Tribune. Virginia ob­ equipment publication in Topeka, in !931. tained her position when J ean Guthrie Kansas. Miss Titus has also been in left it to become associate editor of Bet­ the research laboratories of Capper Ruth Ellen Lovrein, ter Homes and Gardens. publications. Virginia's "Men Must Eat" column in ( Turn to page 13) Graduate Assistant

'20, went DITOR of the Homemaker, issue duties of E editor of the Student-Ruth Ellen t'' Lovrien really went in for publi­ cations work when she was in school. She'll Teach chardso0 Yes, and she worked on the Bomb, too. And she's still at it- right now in the Journalism Women capacity of graduate assistant in the Technical Journalism Department here. (&:,1 HE used to be associate editor of the Her work means grading papers of be­ ~ Homemaker. And now, after 11 ginning journalism students, writing years, Katherine Goeppinger is home economics copy for Better Iowa back on the Homemaker, taking Prof. s, "Home and such-like. different Blair Converse's place on the publica­ After graduating in 1933, Miss Lovrein bs in its tion board. went to Cherokee where she served as Miss Goeppinger has just become a 's versa· reporter on the Cherokee Daily Times. member of the journalism faculty and strength· The following year she was children's has taken over the job of teaching wo­ g is the librarian at the Humboldt, Iowa, city men students something about home ring the library. Among other things one of her economics journalism. callers. duties- if one could call it that-was to The 225 course for all freshmen will, pes. dis­ read stories to children who came for from now on, be divided into 4 sections, the pub­ story hour. 2 of which will be for home economics Katherine Goeppinger ring in­ Between times, some of her verse has girls. Miss Goeppinger will be in charge cooking been published in various poetry maga­ of these sections. of journalistic and advertising employ­ , rimental zines. Some of her work will be seen in Miss Goeppinger is arranging a series ment. r(iseni as a new book, which is now in the process of guest lectures for journalism students, Since her graduation, Miss Goeppinger pplicants of being published. to be given by outstanding home eco­ has had varied experience as a consult­ of to'vn nomics women in business, including ant in the journalism field, including the t tangles editors, home economics directors of direction of home economics depart­ rebound food and equipment manufacturers, ments for manufacturers, utilities, pub­ er)' office Grace L. Pennock, home service directors of public utilities licity agencies, syndicate magazines, etc. Equipment Authority companies, resear1:h directors of trade Her articles have appeared frequently associations, etc. in more than 20 national magazines, F course you've seen that little The idea is to supplement instruction various trade publications, house organs O line, "by Grace L. Pennock," rid­ in classroom and laboratory with direct and New York newspapers. Miss Goep­ ing majestically under the title contacts with the "doers" in various pinger resigned from her position of of some Ladies' Home Journal article. phases of home economics journalism home service director of the Consoli­ But have you also known that sbe was and to bring to the student as intimate a dated Gas Company of New York to a gtaduate of Iowa State picture as possible of the various types join the staff here. 10 THE IOWA HOMEMAKER Yes.

E'R Wno And the up. So he Just hi' Latest Fashion8 for a Fall Brealdast longer sku First, e) make the I T'S autumn-it's football weather­ cluttered looking. By Katherine Hoffman -spread a I it's breakfast weather! That first Then set to work on your combina­ sniff of chilly morning air and the tion nut cups and place cards which professiona sight of leaves just beginning to shade are simplicity itself. Pick three uni­ well. Beat 1 egg until light, then add We're gc into red and yellow and brown gives form California walnut shells and t2 cup of milk or Y.z cup evaporated more ,,, one a ready-for-anything feeling and fasten them together with a triangle milk and 16 cup of water and 2 table­ group. Anc of red glazed paper, one corner in each spoons of melted shortening. Turn the egg mixture into the flour mixture and But we kn nut, and pull the paper tightly. In mch of cop the center of the triangle push a slen­ stir until the ingredients are moistened. der little stick flaunting a cream col­ Do not beat. Fill small greased muffin We'd lik ored pennant bearing the name of the tins about % full and bake at 425 de­ will have guest. grees F. of studen The pineapple pear marmalade is so greatly. easily made and is delicious with the .tory~d muffins. Soak and core 2 cupfuls of teU you dried pears, then chop very fine, cover with 2 cupfuls of water and cook un­ littlebitm til lender. Add 2 cupfuls of sugar, 1 have to~ cupful of crushed pineapple and 2 ta­ blespoonfuls each of orange and lemon juice. Simmer until thick or add 2 a simply enormous appetite. And with tablespoonfuls of commercial pectin that bounding appetite you're just in and cook as directed. the mood to give a lively autumn You can cook the tender little sau­ breakfast. sages at the last minute but the corn­ And let it be lively! Invite hilarity meal patties should really be started with your guests, feed them hearty the day before. Make a smooth corn­ fare and watch the zest of autumn play meal mush of a quite thick consis­ its tricks. Put in the hollow nut shells little tency and stir in it little bits of broiled Do it in autumn richness-brown, red cinnamon candies-the kind you bacon. Allow this to set in a Pyrex I 0\\ bright red and a warm cream. Get loved when you were nine because loaf pan. Then slice in 'k-inch slices out your lovely high lustered brown they got your tongue all red and and dip in flour and brown. VOL XV crockery bowls and use the brown and looked almost like lipstick on your The big red apples that accompany red bordered cream peasant linen lips the sausages and cornmeal cakes are Aunt Emma gave you. Now for the food, in ted and brown jolly affairs. Select your apples with Fill the three bowls, two small and as are the decorations for the table. care, pare and cote them and cook one larger, with clean sand and ar­ Here's the menu: them whole and then dip them in a red range the bittersweet in that. You'll sugar syrup for that luscious red. find the berries will stay as you want Chilled Cranberry nnd orange juice Then when all is on your table don't them, sure and bright. Use these Brnn muffins Plnenpplc mnrmnlnde stint your guests- tltey're bound to down the center of your table and sur­ Hot sausages Fried cornmeal cakes want more sausag s wiili those fall round them with autumn leaves and Colored apples appetites and at least two cups of your nuts. Coffee delicious hot coffee. TO get the spirilr-and the decora- The cranberry and orange mixture After your breakfast is over and tions-take a tramp to the nearest has that exciting autumn tang which Sally Lou tells you how much fun it woods. Load your basket with the will start the breakfast off right with was and suggests that you and she loveliest leaves you can find, sumac a zip. For it squeeze the oranges and plan anothet· soon, you're glad that and maple and oak. Don't leave with­ add to them the cranberry juice which you didn't let all the gay autumn colors can be bought prepared or crushed and . exhilaration go by without cele­ out a few handfuls of native nuts. bralmg. When you get home dip the leaves from the berries. Mix proportions to in paraffin, press them with a hot iron suit your taste. until they're crisp and shiny. Then To make the little muffins that go In the February issue of School Man­ arrange them around your three bowls with it mix 1' 1 cups graham flour, 1 agement, the editor comment!; favorably on the plain cream background with cup sifted white flour, 3 teaspoons bak­ on the Homemaker's article on the or­ n scattering of nuts among them. Use ing powder, 2 tablespoons of sugar and ganizat.ion of a boys' home economics your own ideas but don't let it get 11\: teaspoon of salt together and mix course m the Ames High School. THE IOWA HOMEMAKER 11

Yes, W e'>re ~~Go in'> on Fifteen''> and Here's How We Feel About It

E'RE on our fifteenth year and an adolescent and it just doesn't seem quite right. A few of us con­ W now-yes, and probably a problem child, too. spirators were all set to switch desks on them when And the Home maker would like so much to grow they moved the publications office into the old type­ up. So here goes-. setting laboratory. But the plot never hatched­ Just by way of putting up our hair and wearing thank goodness, I wouldn't give up that desk for any­ longer skirts we're going to try a few things. thing now-cutting up frogs and fish worms-just First, expansion--definite plans are brewing to imagine. make the Homemaker reach a little bigger audience an -spread a little farther afield-become a bit more J T'S fun to look in back issues. Of course, every professional. every time you get a million dollar idea for a story We're going to make our magazine appeal to a or something, you naturally think how smart you are en add to have been the first to think of it-and then you porated more widespread, away-from-home circulation 2 table­ group. And we're going to ensnare more advertisers. look in a back volume. At any rate it keeps your rum the But we know our first duty is at home. So every superiority complex down to normal. lure and inch of copy must count. bistened. We'd like to make sure that every story printed T HE other day a woman brought a magazine with muffin will have a definite interest for a larg~ percentage her to class. The magazine contained an article l425 de- of students. And that's difficult, since interests vary that pertained to class work, one in which she thought so greatly. Please won't you tell us when you like a the instructor would be interested. It was the first ~lade is story-and also when you don't? And in return we'll time that such a thing had happened to that particu­ with the tell you more about it all later-when we know a lar instructor and now she's wondering why such lpfuls of little bit more what it's all to be about ourselves: you interest isn't shown more often. ' cover have to experiment, you know. Needless to say, the instructor was pleased and ok un­ with equal obviousness, the student carried away ~ugar, 1 d 2 ta­ S0 THE Homemaker desk was once a dissecting something she remembered from that lesson. But d lemon table-imagine! It was a distinct shock-and here why? Well, figure out your own answer. add 2 I'd just been thinking of getting rid of the rickety old For myself, I decided that it's enthusiasm makes pectin thing. the world go round and your professional interest The "Ag" has two bright and shiny desks-well, develop. And if an extra nickle's worth of effort tie sau­ at least they are bright and shiny by comparison- is going to bring all that return, I'm all for a little e corn­ wholesale squandering. started th corn- LIKE the people in the ad where the fellow sits consis­ down at the piano, we all laughed. f broiled IO WA HOMEM A I{ ER a pyrex It was a story on the Frances Perkins speech as ch slices VOL. XV NOVEMBER, 1935 NO.5 written by a fledgling reporter and went something like this, "Miss Perkins wore a black . . ." and so Ruth Cook, Editor on and and so on. Way down at the end of the story Elizabeth Brann, November Associate Editor the reporter had tucked in the fact that Miss Perkins Rosemne Johnson Dorothy Fedderson Margaret Quaife had talked on labor problems. Betty Taylor Mary Gail Forman Virginia Berry LolaBetty Wilcox Blanco Marjory Newell D orts· 1ng 1 e Not so funny after all. Miss P erkins' appearance Allee Wortman Ka~~~~neD~~~';,';~ was pretty important to that girl reporter, and I pre­ sume it was to a lot of men and women in the audi­ Elinor Zoller Bu ines Manager ence. And if her clothes had been wrong instead of Town Manager, Harriett Everts exceedingly right, that would have been pretty im­ Campus Manager, Mary Jane Maharg portant to Miss Perkins. ~eth HB~~~ Marjorie Butler Madalyn Griffin eggy auord Dorothy Smtih Elizabeth Roost True enough, if it had been a man, no one would Margaret McGuire have thought of mentioning what he wore, but in a ver and woman what she wears talks as loudly as what she h run lt Marjorie Griffin. Ciriculation Manager c she says. and Lucille Plocker, Subscription Manager lad (hal Jenn Moore Marian Rahn Ruth Lee llbry Elder Virginia Loomis Martha Otto HOW do yo~ like our new dre~s? Fun to be all \II calors lllary Louise Dudley Marlnn McMaster Carol Smith Eloise Schwarm Helen Walgreen Gwen Doyle done up m autumn colors, tsn't it? But just out cele- Jean Cole Catherine French lllargnret White Lois Mulr Fern Whetstone Margaret Hanbury \~atch for us from no~ on-we're going for style in­ Allee Mae ~·on Edna Mae Smith st~e _and o_u~ the magazme ~om ,now on. Forgive me, PUBUCATION BOARD thts 1s posttlvely the last thmg I m going to say about De1nn G le\•le\'e Fisher 1\tlss Katherine Goepplnger Ellno.- Zoller I ss Hazel lllcKlbben Marjorie Grlftln the Homemaker-for this month at least. 1\trs Fred Ferguson Ruth Cook -The Editor. 12 THE IOWA HOMEMAKER Katheri Many Internes Get Dietetics Positions on New ... Viola M. Bell Heads University Department Katherin' M1~ Helen nomics edil (Begins on inside c01!er) Miss Ida Anderson, '27, of Norfolk, Leona Rider, M. S. '27, is teaching home management at the Farmington can. She Neb., formerly a member of the Iowa home econ Edith LeHew, M. S. '30, is personnel State College Hospital staff and a State Normal School, F armington, published E director with the P. A . Bergner Com­ graduate of Iowa State in 1927, has Maine. pany Store, Peoria, Ill. She is assist­ joined the staff of the Newman Mem­ • • • ant to the president of the store and orila County hospital at Emporia, Berniece Neil, M. S. '27, began work her duties include hiring and releasing K an., as physical therapist and X-ray Sept. 16 as nutritionist with the Infant toraine employees, acting as store superint~~d­ specialist. Welfare Society, Chicago. Marriag ent and training director, superv1smg Miss Anderson holds her master of both selling and non-selling employees, • • • science degree from Kansas State Margaret E. Davis, '29, was the only Loraine ( purchasing supplies and, in gener~l , College and had a year of study of Iowa State graduate who took the several yea being able to fill almost any place m physical therapy at New Haven, Conn., competitive examination given by the !arm near · the store in an emergency. The store and also studied X-ray work there. Institutional Management Department merly work employs from 200 to 225 persons regu­ She has just completed a year's course of the Detroit, Mich., public school sys­ Council inC larly. at the Vanderbilt Clinic, Medical Cen­ tem. She placed fourth among the hcity lor thE • • • ter, New York City. group of between 35 and 50 who took Freda Emery, '33, is kitchen super­ • • • the examination and reported for duty visor of the Colonial 'T'ea Room in Helen Peterson, '34, is assistant dieti­ on October 28. Jo ephiJ Cedar Rapids. tian at Riley Hospital, Indianapolis, Ind. • • • • • • • • • Mi s Helen Easton, '32, was married 'College Esther Young, '33, accepted a posi­ to Maxwell C. Brockman of Ames, Constance LaBagh, M. S. '35, is at the Aug. 3. They are living in Peoria, Ill. tion in September at kitchen supervisor University of New Hampshire. of the Myron Green Cafeterias in Kan­ • • • • • • sas City, Mo. Uni Dorothea Haercm, '30, was mar­ • • • Ruth E. Austin, '25, is teaching home ried to John Emerson Davis at Detroit, economics in the Nebraska State Nor­ Monday, Sept. 2. They are living at Margaret Tiffany, '35, has a research mal College, Chadron, Nebr. Richmond, Va., where Mr. Davis is an fellowship at the University of Ver­ • • • instructor in the Medical School of mont, Burlington, Vt. She writes that Virginia. the assistant to the director of research Viola Ann Sykes, '20, M. S. '35, is in the Home Economics department is teaching in the Anamosa H. S. • • • Myrtle (Larson) Helsing, '27, is liv­ Margaret Liston, '27, who received her M. S. degree at Missouri University in in~ at 2114 Russell avenue, North Min­ neapolis, Minn. Mrs. R eising was for­ 1934. Miss Tiffany says that there a~e THE merly chief dietitian at the Iowa Luth­ 18 graduates of Iowa State at the Um­ Mar-Bex Tea Shop eran Hospital in Des Moines. She has veisity of Vermont. BEXIE COOPER th ree children to be dietitian for now. • • • MARTHA WARFIELD COOPER • • • J ennie Bang, '35, has been accepted Des Moines 201 Kraft Bldg. Julia Bourne, '30, is assistant to the at Henry Ford Hospital for student woman's editor of Country H ome dietetics training. magazine, New York City. • • • • • • Helen Weaver, '35, is in dietetics Nothing Can Compare Florenda Schon, '34, will teach home training at Pullman, Wash . With economics and coach debating at Red­ Field's Naturelle Croquignole field, S. D. • • • Permanent Wave • • • Jean Beyer, '32, has completed her Mildred Davis, M. S. '32, will teach hospital dietetics training at St. Luke's FIELD'S BEAUTY SHOP Downtown Phone 1069 foods and have charge of the cafeteria Hospital, Chicago, and gon~ ~~ San at the Dakota Wesleyan College, Juan, Puerto Rico, as head d1ehtlan of Mitchell, S. C. the Presbyterian Hospital. • • • FALL JEWELRY Box coats are a new kind of unfitted Lucy Davis, '30, is educational and Beautiful but Ine,.:pensive jacket. ward dietitian at St. Luke's Hospital, L. C. TALLMAN Chicago. • JEWELRY STORE Longing • • Downtown 236 Main St. Gertrude Hendriks, '35, is assistant I reach toward the stars advertising manager of Formfit Com­ And they're gone; pany, Chicago. I walk in the dusk • • • COME TO THE NEW And it's night; Charlot1e Jackson, M. S. '34, will BETTY HOP I look into eyes teach clothing in the Proviso Town­ And they close ship high school in Maywood, Ill. For your new winter wardrobe Or grow dim as a shadow There are 3,700 students enrolled in Coats-Ore es-Ho iery In flight. the high school and there are more heldon-Munn Hotel Bldg. -Agda Gronbech. than 100 teachers. THE IOWA HOMEMAKER 13

Katherine Short joy the grid games more and be in a EAT AT much better position to knock the boy on New York American friend's pipe out of his mouth with some CAMPUS CAFE comment as, "Did you see the beautiful rtment Katherine Short, '33, is assistant to We Serve Good Food block Poole or Rushmore, Gustine or Mts. Helen Watts Schreiber, home eco­ Kroeger threw into that Kansas State, 2512 LINCOLN WAY Nebraska or Missouri halfback on the is teachmg nomics editor of the New York Ameri­ last p lay?" Fannington can. She helps with the four-page home economics section of the paper Invariably the boy friend will have Farmington, published every Friday. missed it completely. But it will be an excellent method of jarring him out of Ames Hemstitch1&Pieating Co. his October to Christmas football stupe­ began work J.,oraine Gutz . faction. the Infant Covered Buckles-Buttons Marriage Her Job ALTERATIONS-REP AIRING Loraine Gutz has been married for "Ore smaking a Feature" They Make or Break •as the on])• several years and is now living on a 408 Douglas (up tairs) Ph. 1741-J o took the farm near Van Meter, Iowa. She for­ ·ven by the Your Eyesight merly worked for the National Dairy Department Council in Chicago and also wrote pub­ c school sys­ JFOUR out of every ten college stu- licity for the Chicago Tribune. among the The WOLTZ STUDIO dents suffer from defective eyesight 50 who took - not a very interesting beginning for a QUALITY PORTRAITS magazine article, but mighty revealing Jo ephine Wylie Drip , Kodak Developing 10<: Roll information at that. Is it just the nat­ 'College, Opening Wedge' Prints 3c, 4c, 5c ural result of burning the midnight oil, c:~: 109 Welch Phone 347 or can this weakness be prevented? ~ of Ames. "C OUNTRY Gentleman"-Wallaces' It seems that it can-at least people Ill Peoria, ID. Farmer"-"Better Homes and who have studied sucn conditions, make Gardens"-Josephine Wylie Drips high claims for proper lighting, as a I 0 was mar­ can list them all as publications on preventive to bad eyesight. ~ · at Detroit, which she has held responsible posi­ CAMPUS OXFORDS It's such a temptation to buy that coy lare living at tions since her graduation in 1920. As­ little lamp you saw here or there with­ [ Davis is an sistant editor of the "Country Gentle­ out ever looking into its useful qualities, kt School of man" was her first job, which gave her and it really does have some. the opportunity to start a small home A lamp should be tall enough to come department on this magazine. October, above the line of vision. The light should g, '27, is liv- 1924, found her filling the shoes of a be well diffused. This means that the North !I!Jn­ home department editor for "Wallaces' shade should be open at the top, opaque lng was for­ Farmer., to prevent glaring, and of a light color, e Iowa Luth­ In 1928 she left Wallaces' to become preferably cream or yellow. associate editor of "Better Homes and es. She has The bulb of the lamp should be a 100- Gardens," where she had charge of the tian for now. watt one to give plenty of light. home department, which included foods and recipes, child care, interior decora­ Don't depend on one lamp alone in tion, and home management. She also the room when you are studying. When supervised the testing kitchen, where all tired you unconsciously look around you recipes that are published are tested and the change from good light to deep both for accuracy and actual goodness. shadows is hard on your eyes. Keep teach hoOle your illumination spread out over the ting at Red- Mrs. Drips was married in 1931 and is now living in Chicago. room. Regarding college journalism train­ will teach ing she says, " 1 am grateful to it for 32, cafeteria having made the opening wedge for me \'{ATHEN sorting out mail for some of the eouege. in the magazine field through this 'f'f the smaller towns, Uncle Sam's yan agency. The home economics journal­ postal clerks can play a game of names ism foundation is a very fortunate one or order a complete meal. One typical for any girl with ambitions in the writ­ full course dinner consists of Possum ing field. Publicity work in connection Neck (Miss.). Two Egg (Fla.), Pancake with foods manufacturers is another (S. C.) , Ham (Ga.), and Hot Coffee field. Unfortunately, there are not (Miss.). enough magazines to go around, but Folks who live in the towns men­ these other jobs are frequently nice tioned above don't think there's any­ stepping stones to good jobs both in the thing unusual in the names of their civic ars commercial home economics and in the ( centers. magazine world." Hot Coffee, Miss., for example, is not a question but a thriving little town in Watch th End Mississippi. During civil war days, J. J . FIELD HOE CO. Davis, who ran the local inn brewed (Begins on page 5 ) such excellent coffee that the town was those few simple principles of maximum named after that beverage and a huge enJoyment from football, they will en- coffee pot painted on the side of the inn. 14 THE IOWA HOMEMAKER trude Kaiser, president; Viola Holthaus, Mr . Hazel Berni Odorle vice-president; C a r o I Syndergaard, Iowa State F acuity treasurer; Orrine Conard, publicity I Buried in Ame chairman; and Edith Bass, program "D YNAMIC, force I u I, clear-vis­ Women Number 17 in chairman. ioned; persistent in the things she Biographical Book - ·------wished to do, accomplished in those things which go to make up an LASH! attractive personality," says Mrs. C. H. Fby b the c In a recently published biographical Stange of the woman whom students of work entitled "American Women," are Iowa State College during the years be­ there are listed the names of seventeen Iowa tween 1919 and 1924 will remember as .kitcl!ens State College faculty members and one Miss Hazel Harwood, and later as Mrs. Manufac former faculty member. Hazel Harwood Bemis, Advisor to Wo­ home econ The book, an official who's who men. Slllb!e idle among women, names 6,214 who have The faculty and many friends mourn been '"up t achieved distinction in their fields. The her death, which occurred in the East and rec~pes Iowa State College women who were last month, where she had been living LEt's take a named are: since leaving Ames. She was returned Odorless to Ames for burial. Florence Busse Smith, acting head the laurels of home management; Marian E. Dan­ Mrs. Bemis was a graduate of the Uni­ and that n iells, assistant professor of mathematics; versity of Illinois. She came to Iowa bas a blam Genevieve Fisher, dean of Home Eco­ McCaughan Gift Shop State in September, 1919, at the time A eorpJess nomics; Fern W. Gleiser, head and pro­ of the great influx of students which fessor of institution management; A Gift for Every Occasion .lJICt. Com followed the war. She is remembered oooked in J oanne M. Hansen, head and professor Flowers For Formal Frocks especially for the way she handled the of applied art; Gertrude A. Herr, as­ Knit Sportswear individual sociate professor of mathematics. housing situation. All the dormitories 408 Shops Bldg. Mail Order Filled were flooded. Instead of turning the girls ntwt)')leof lllapped loose to find their own lodgings, as many Elizabeth E. Hoyt, professor of eco­ ~ispa nomics and home management; Neale institutions did, Mrs. Bemis, working S. Knowles, extension professor of with the housing committee, went out Ill-keeping home economics; Belle Lowe, associ­ and rented two or three large houses Years' And ate professor of foods and nutrition; LUCRETIA'S and turned them into dormitories. It caktyou Madge I. McGlade, director of hous­ GIFTS U NIQUE was chiefly through her efforts that inthinsli ing; Nellie M. Naylor, associate profes­ P!tkc~ sor of chemistry; Dr. P. Mabel Nelson, Prizes and Gifts for every occa­ material was obtained from Camp Dodge head and professor of foods and nu­ ion attractively priced to build the lodges, which are still be­ trition. 409 hop Bldg. Des Moine , Iowa ing used by the college. During the year 1919-1920 Mrs. Bemis Louise J . Peet, head and professor lived in the dormitories, a month in of home equipment; Maria Roberts, each. In this way she became inti­ chairman of loan fund committee, pro­ mately acquainted with the girls and fessor of mathematics and formerly with the dormitory set-up. In 1920 the dean of the Junior College; 0. Settles, Anti eptic H air Shop associate professor of textiles and cloth­ Mr. and Mrs. .r. J . Hanlon college turned over for her use Osborn ing; Erma A. Smith, associate professor Cottage, where she lived until she re­ of zoology; Marcia Turner, associate signed in 1923. professor of home economics educa­ The Home of the Perfect In the summer of 1923 she was mar­ tion. ried to Dr. H. E. Bemis of the Veterinary Per11Ulnent Division. For the next year she con­ Mrs. Iza W. Merchant, formerly di­ tinued on the faculty, conducting the rector of social life at Iowa State Col­ orientation courses for freshman women. lege, was also listed as well as Miss 5 operators to serve you Jean Guthrie of Des Moines. Miss She and her husband lived in Ames Guthrie is a graduate of Iowa State several years before going east. and is now on the editorial staff of Mrs. Bemis was one of the leaders in the magazine, Better Homes and Gar­ 410 hops Bldg. De Moines, Iowa inaugurating student government on the dens. She was formerly foods editor campus. for The Chicago Tribune. MSS LOWENBERG contributes this Marguerite Slaught excerpt: College 4-H Welcomes you to Des Moines There are three stages of boiling: the and the first boil is when the little bubbles like C OLLEGE is the beginning, not the the eyes of fishes swim on the surface· end, of 4-H Club activities for the Shop Coffee Room the second boil is when the bubbles ar~ ambitious farm girls and adjoining SHOP BUILDING like cuptal beads rolling in a fountain· states. the third boil is when the billows surg~ Iowa State's 4-H activities include a Meet your friend here for Lunch or Dinner wildly in the kettle. "Get-Acquainted Tea" in the fall, a From the Book of Tea-taken from reception for the home demonstration Well balanced food thoughtfully prepared and served from 10:30 Linwuh Chanking. agents, club leaders and mothers who a. m. to 8:30 p. m. attend Farm and Home Week during FOUNTAIN ERVICE Two Homemaker stories on "Cake the winter quarter and a May Morning breakfast. Palm Reading from 11 A. l\L Icing" and "Materials" were recognized to 9 P. 1. in the April issue of School Manage­ Campus officers for this year are Ger- ment. THE IOWA HOMEMAKER 15 Odorle s Onions, Pasteurized Dates The Hart Studio Just Looli at These Quicli Tips HOME OF GOOD clear-vis- PHOTOGRAPHS ingsshe Jished in 216 V2 Main Phone 336 e up an LASH! News dispatches brought herisses' tiara? Use the first Fall cran­ by breathless couriers direct from Mrs. C. H. F berries or the canned sauce. Cook four ~ the cookery front indicate that cups of cranberries in two cups hot students of there are more new things for Autumn water until the skins pop, then strain years be· kitchens than you can shake a spoon at! through a fine sieve, add a third-cup pnember as Candy - Popcorn - Nuts lemon juice and three cups of white karo Manufacturers, scientists, farmers and We Cater to Your Taste lter as Mrs. and mix. Put in trays of automatic lsor to Wo· home economists have not exposed a sinble idle hand to Satan; they have refrigerator and freeze, stirring every HOWARD ADAMS' half hour until firm. Delicious with nds mourn been "up to things" and new products and recipes await your early inspection. meal CANDY KITCHEN • the East LINCOLN WAY been living Let's take a look at them! Infinite variety is the description of returned Odorless garlic has just challenged the new things cooks all over the coun­ the laurels held by the odorless onion try are ding with our good American of the Uni· and that new kind of cabbage which rice! The newest Fall rice creations go e t.o Iowa has a blameless aroma during cooking. straight through the menu from soup, A coreless apple has made its appear­ ~~ the time entree, salad to dessert, and most popu­ Ients which ance. Com on the cob comes ready­ lar is the new practice of serving rice FLORENCE remembered cooked in cans or in the raw state in as a vegetable, with the meat. Peanuts andled the individual transparent wrappings! A and cheese combine with rice in the LANGFORD orrnitories new type of gold aluminum foil has been newest combination- a meatless main g the girls wrapped around that fruit cake mix course. GIFTS ~ which is packed in the tin you bake it s, as manY Books Lamps in- keeping it fresh for as long as two To make this newsy dish, have ready woriUng at least three cups hot boiled rice. Cook Book Ends Pictures , went out years! And the fruit peels for the fruit cake you mix yourself are ready -sliced two tablespoons chopped green pepper Stationery Jewelry [~e houses in thin slices, and in new "window" in four tablespoons butter until soft, add Desk Sets Purses ~ltories. It packages. four tablespoons flour, a teaspoon salt Greetings ~floris that and then gradually pour on two cups •pDodge A new lemon pie filling has been in­ milk, stirring meanwhile. Cook until 1!1 re still be· vented. Newest kitchen utensils, de­ thick, then add a half-cup chopped pea­ MASONIC BUILDING signed by a famous designer of motor nuts, a half-cup cheese, grated, and some Mrs. Bemis cars, are shaped to fit the h and and chopped pimiento. Pour this over the Downtown t "streamlined." Colored doorknobs for month in hot boiled rice and serve. me inti· kitchens are " in." Eggs make a square r girls and meal cooked in those new four-square n 1920 the "poachers." Silverware especially de­ use Osborn signed for two-year- olds is on the mar­ til she re· ket, and a new measuring spoon stands ~ up by itself. DIRECTORY e was mar· Dates- pitted for speed and pasteur­ Veterinary ized for purity- are at their lowest price in twenty years, and the crop this year r she con· PHYSICIANS AND SURGEONS, M.D. dueling the on the site of the Garden of Eden is a an women. particularly juicy one! Little packages Name Address Telephone of this vitamin fruit have been devel­ d in j\JllfS Armstrong, W. B. 17 Ames Nat'l. Bank Bldg. 246 oped to fit into the school lunch box. Atchley, B . D. 307 Kellogg 323 A brand new and startling combina­ Bush, E. B., Dr. 2151/., Main 74 tion has been invented by the tireless Haugen, A. I., Dr. 3061/, Main 33 seekers after now flavors: banana and McFarland, G. E., Dr. 3251;; Main 906 fish! Sound funny? Try it and thank McFarland, G. E., Dr., Jr. 3251;; Main 906 the kitchen-Edisons. You broil or fry Robinson, F . E. Arne~ Nat'l. Bank Bldg. 345 your fish, as you prefer, then broil or fry your firm bananas, and serve them EYE, EAR, NOSE AND THROAT together with a slice of lemon! To broil bananas, peel, brush lightly with butter Johnston, H . L . 2408L., Lincoln Way 884 and place on rack of broiler or in pan; Thorburn, 0. L . 213 1 2 -Main 430 broil five or six minutes or until tender and brown, then serve hot. To fry DENTISTS bananas, peel, cut in halves crosswive or in quarters. Fry in very hot deep fat Feldman, R. D . 3251 '·> Main 535 four to she minutes, until light brown; Pollock, H . J ., Dr. 2408l2 Lincoln Way 884 or saute the halved peeled bananas in a Taylor, Dr. J . D 101 Welch 135 hot frying pan. Walsh , Eugene 3061-z Main 33 And have you tried that new ruddy cranberry ice, that is as brilliant as an -

16 THE IOWA HOMEMAKER Made-over Kitchens ings of the great salons de c01Lture and learning at the very source how fash­ Beauty Salon by Orinne Conard ions are created. In the New York of­ Ca ey' fice, she will study fashions from the SHAMPOO AND FINGER Tl American angle and, through Vogue's most efficient kitchens are rec­ WAVE 60c "THE trade connections, learn the methods of tangular in shape." Such is the Above Hannum's Phone 2477 decree of the Household Equip­ distributing and merchandising fashion. As second prize, Vogue is offering six ment Department at Iowa State College. All well and good for the fortunate months' employment in its New York office. people who are just now building a new LADIES' RIDING HABITS house. They can build their kitchen THAT FIT H any way they choose, round, square or Easy as That triangular, as easily as rectangular. ( B egins on page 6) But what can be done about the half­ LAWRIE acre kitchen of the old houses which necessary to remove the mortal re­ THE TAILOR are still being used by people who have mains of countless numbers of angle not given up the habit of eating three worms and bull frogs from the top of square meals a day? What can be done that desk. I wonder if even yet, an about these roomy old square or nearly experienced nose might not detect a square kitchens? faint odor of "Zoo Lab." FRANK THEIS Many have solved the problem by The story of the Iowa Homemaker moving part of the equipment from the is not complete without special men­ DRUGGIST tion of the wholehearted support of one side of the room to the desired De