The Augmented Reality Magazine No. 1 | Fall 2012
Scaling the Augmented City
junaio Mobile AR Browser Scan with junaio to experience AR content in this magazine How to get there! wherever you see this symbol Scan this page with 2 Contents junaio to experience Letter from the Founders 3 Augmented Reality
Welcome to insideAR 2012
On behalf of the entire metaio ecosystem, powered by the team, we are very pleased to metaio SDK, it is not hard to welcome you to our annual imagine a world in which the insideAR Augmented Reality average mobile user interacts conference. Many first-year or with at least one Augmented even second-year attendees Reality app per day. may not know this, but insideAR had very humble We have made incredible beginnings as a small gathering advances in our own research of computer vision researchers efforts, having aligned our Letter from the Founders as far back as 2006; we hope tracking software with Gravity you share our enthusiasm that we can now offer an and introduced the only commercially available Welcome to insideAR 2012 3 event that caters to all aspects of an industry that 3-D optical recognition and tracking in the world. 2012 grows exponentially every day. And from a paper model to the Marienplatz, we’ve Speakers 4 brought the vision of the Augmented City to Workshops 6 Last year we announced that we would enable AR on reality. For next year, looking to 2014, we intend every smartphone by 2014. In order to accomplish to deliver Augmented Reality on a global scale to 4 Exhibits 7 such a feat, it is imperative that metaio advance companies, content providers, and of course, the Schedule - Day 1 8 2012 and develop a scalable and sustainable solution for end-user. Schedule - Day 2 9 Welcome to the most exciting event for the Augmented Reality Augmented Reality production. In the past, we have Sponsors 10 industry. Learn more about everything we have in store for you prided ourselves on offering development software Please do not miss the amazing speakers we in our detailed Event Program. Exhibition Map 12 for multiple, individual solutions. Today we will embark have brought from all over the world to share their
WHITEPAPER News on a single, platform-independent solution that will experiences working in the industry; spend some benefit the entire Augmented Reality ecosystem. time on the exhibition floor to try out the latest FierceWireless Names metaio to Fierce15 14 and greatest AR; and take the time to meet the IKEA 2013 Catalog Ships with Augmented Reality 15 Augmenting Reality metaio team and all of the remarkable individuals ~ Enhancing Mobile ISMAR 2012 15 We’ve brought the vision of that make this technology possible. Mobile World Congress 2013 15 an Augmented City to reality
This whitepaper is an extract from: Cover Story Kindest regards, 16 20 Mobile Augmented Reality The advent of the mobile device has propelled Entertainment, LBS & Retail Strategies 2012-2017 Architecture for the Augmented City 16 Architecture for the Augmenting Reality education, adoption and implementation of -Thomas Alt CEO & Peter Meier CTO Augmented City ~ Enhancing Mobile Juniper Research Augmented Reality on a massive scale. The Co-Founders of metaio
Metaio will introduce a scal- Read about the. . . informationstate you canof do business the with Augmenting Reality ~ Enhancing Mobile 20 success and evolution of this event and the able, sustainable solution for mobile AR industry in this underlying technology over the last 5 years is nearly Augmented Reality production. abstract from leading analyst AR Spotlight Learn more in our cover story. firm Juniper Research. indisputable proof that the industry is progressing, LEGO 21 though no one has to look very far for incredible Sherwood Rise 22 examples of useful Augmented Reality.
insideAR Staff Joining us this year we have the 2013 IKEA
Editor: Daniel Gelder Catalogue app, the LEGO Digital Box, the Volvo Creative Director: Christopher Zak X-Ray app, the Macy’s Holiday and Brasil apps and Communications Director: Trak Lord Copy Editors: Matthias Greiner, Nikoleta Notova many more that you will experience during these Design and Layouts: María Barrena metaio two days. And with over 900 mobile apps currently Infanteriestrasse 19, Haus 4B 375 Alabama Street in development by our partner and developer 80797 München, Germany San Francisco, CA 94110 +49 89 5480 198 0 +1 415 814 3376
www.metaio.com Scan this page with 4 2012 junaio to experience 2012 5 Speakers Augmented Reality Speakers
Presentations from Industry Luminaries Larissa Laternser Dominique Pouliquen Ball Packaging Autodesk
This year we’ve gathered professionals from all over the world to share their Larissa Laternser studied Media Communi- Dominique Pouliquen, is Director and Se- cations Technology (BEng) in London and nior Product Manager for Reality Capture experiences and insights on Augmented Reality. These people come from a New York, and completed her Master of technologies in Autodesk, IPG Division. He variety of different sectors that together comprise some of the most incredible international Business (MIB) at the Univer- is a member of the Reality Capture Group of sity of Queensland, Australia. She founded Autodesk, based in San Francisco, Sophia examples of Augmented Reality in the world. Take a moment to learn more about the IT Service company Histream. For Ball Antipolis (France), Shanghai and Singapore. Packaging Europe, one of Europe’s largest Autodesk bought REALVIZ in May 2008, a these exciting individuals and what brought them here today. can makers, Larissa has strategically acti- company that Mr. Pouliquen co-founded vated Consumer Communications through in March 1998 from a technology transfer New Media. She now works as Business with INRIA (National Research Institute for Manager Soft Drinks in Zürich, Switzerland. Computer Sciences and Automatics).
Maria Ekberg Brännström Fredrik Forsman Roberto Mijat Prof. Dr. Werner Schreiber IKEA Greenelizer ARM Volkswagen
Maria Ekberg Brännström took the chal- Fredrik Forsman is an industrial designer and In the role of Product Manager, responsible Prof. Dr. Werner Schreiber, born 1957, is lenge two and a half years ago to become concept developer that is currently involved for GPU Computing products and technolo- Head of Research Virtual Technologies Global Catalogue Manager for the IKEA in developing an AR solution for a new green gies such as OpenCL, the efforts of Roberto at Volkswagen Group. He has a back- Catalogue. Previously she was leading var- city district in Stockholm. Together with Mijat have focused on ecosystem enable- ground in Mechanical Engineering with ious positions within IKEA in Sweden and metaio and The Interactive Institute, this ment of GPU Computing through use-cases, specialization in Production Engineering Spain as Sales and Commercial manager. project will be the one of the first of its kind with focus on computational photography, and Interchangeability. Moreover, Dr. Maria’s favorite product within the IKEA using real time data to give citizens online computer vision and augmented reality. Schreiber is the leader of AVILUS, the catalogue is the Mattress which offers feedback via AR as a method for increasing Roberto holds a degree in Artificial Intelli- world’s most ambitious Augmented Re- great quality for a very low price. the awareness on “green behaviors” as well gence, Natural Language Processing and ality research project. as encouraging these type of actions. Virtual Reality, and his research focused on parallelization of multimedia codecs.
Enrica Filippi Olav Gjerlufsen Rafael Mroz Neil Trevett ST-Ericsson LEGO ARgeneer NVIDIA
Enrica Filippi is currently the head of Plat- Olav Gjerlufsen is currently the Director of Together with his business partner, Daniel Neil Trevett is Vice President of Mobile Con- form Ecosystem at ST-Ericsson, Smart- Digital Producers at LEGO. Previously, he was Baar, Rafael Mroz founded ARgeneer in tent at NVIDIA and President of the Khronos phone and Tablet platform group. Her team in charge of different management positions 2010 developing AR Apps for both mobile Group. He has spent over twenty-five years is responsible for Android and Windows within the fields of marketing and advertising. platforms and events . In his eyes within in the 3D graphics industry and is responsi- phone product requirements, software Olav has experience in Graphic Platforms, 3D the next years AR will become one of the ble at NVIDIA for enabling and encouraging asset innovation, and OS and application Center, 3D Flow, Digital Activities, etc. He has most important tools to create new sales compelling applications on mobile devices partnership management. Enrica Filippi initiated the development of various digital opportunities for many industries. He and Smartbooks. Neil is currently the elect- holds a M.S and Ph.D. in Computer Science experiences, including the LEGO Digital Box also teaches Online and Mobile Marketing ed President of the Khronos Group where from Politecnico of Torino (Italy), and is and other in-store experiences within LEGO. courses at the Western Academy of Com- he initiated the OpenGL ES and OpenKODE co-author of several papers and patents. munication in Cologne. working groups and chairs the OpenCL and EGL working groups.
Kit Hinrichs Christine Perey Prof. Dr. Yongtian Wang Studio Hinrichs Perey Research & Consulting Beijing Inst. of Technology
Kit Hinrichs studied at Art Center College of Christine Perey has worked for more than 20 Receiving his B.Sc. degree in precision Design in Los Angeles, California and served years in the domain of rich media communi- instrumentation from Tianjin University, as principal in several design offices in New cations, initially in the area of dynamic me- China, in 1982, and his Ph.D. degree in optics York and San Francisco before spending 23 dia technologies on personal computers. As from the University of Reading, England, in years as a partner of Pentagram, an interna- consultant and analyst, Christine is an active 1986, Dr. Wang is currently a professor of tional design consultancy. In 2009, he opened leader of new mobile industry initiatives. For optics and applied computer science at the Studio Hinrichs in San Francisco. His design example, since 2009 she has organized and Beijing Institute of Technology, and a Yang- experience incorporates a wide range of proj- conducted meetings of the advocates for tze River Scholar appointed by the Chinese ects, including corporate communications, standards in AR around the world in con- Ministry of Education. brand development, environmental graphics, junction with major industry conferences. and editorial and exhibition design.
Jürgen Kneidinger Christopher Peterka Gabriel Weiss Augmensys gannaca Mitsubishi Electric
Jürgen Kneidinger started his career in the Christopher Patrick Peterka considers At Mitsubishi Electric Cooling & Heating, chemical industry, emerging from mainte- himself to be a global nomad and trend re- Gabriel Weiss develops strategies and ma- nance into process automation and finally ceiver. As a Managing Partner of gannaca terials for national and local campaigns in into software. In the past 12 years he con- think tank on communications located conjunction with its multi-step distribution ceived products and held various responsibil- in Cologne he internationally advises sales channel. Gabriel’s strong interest in Foot for the ities in a rapidly growing industrial software corporations, (U)HNWI and (N)GO due to interactive marketing and emerging tech- photos company, which eventually got acquired by a their challenges in communications. In his nology led to the development and release Fortune 500 corporation in late 2008. Leaving work, he focuses on global future develop- of an enterprise-based iPad program with his most recent position as Head of Product ments in communications regarding the a custom app store system for sales chan- Management, he co-founded Augmensys in change in society and economy nel members. 2011 to bring AR into the process industry.
The Augmented Reality Magazine No. 1 | Fall 2012 www.metaio.com Scan this page with Scan this page with 6 2012 junaio to experience junaio to experience 2012 7 Workshops Augmented Reality Augmented Reality Exhibits
Experience the AR Live Exhibition
Engineering Solutions: For AR solutions in manufacturing, industry and more, visit the Engineering Solutions exhibits at all eight Industrial Booth Areas to learn more about how AR can solve problems in industrial fields.
metaio AR Labs: Discover the technology behind the technology in the metaio AR Labs at Booth Area 3. Explore what powers Augmented Reality and how advances in AR Workshops & Seminars technology continue to improve AR.
Mobile AR Developers: To sign up for a workshop or seminar, visit the Get started developing and creating your own mobile information counter at the registration desk. The insideAR 2012 Expo offers all-new Augmented Augmented Reality apps and experiences. Learn Reality experiences from metaio, as well as our more about AREL, the language that powers metaio’s partners and developers. Try out the latest apps mobile software as well as new features, upgrades using the metaio SDK and junaio; experience AR and additions to our mobile product portfolio. best-practice use-cases from retail, print, digital Publishers: marketing and automotive industries; and learn what the future holds. Learn how to simplify AR publishing for Print using the metaio Creator. Enhance magazines, newspapers Enter the Augmented City and see live demos and and more and deploy to mobile devices in less than hands-on AR experiences provided by metaio and 5 minutes! our network of partners.
Developer Lounge: Take the opportunity to meet the team from me- taio along with our Certified Developer network and try out the latest AR apps and experiences at For the first time in the history of insideAR, me- Booth Area 5. taio will offer Augmented Reality workshops and seminars for all interested attendees. Held on the second day of the event, these sessions will cover in-depth, hands-on topics in an educational and collaborative atmosphere.
Marketers: Best-practice use-cases help you learn how to better market and sell your products and services using the power of metaio’s Augmented Reality software and solutions. Learn how major brands are informing and influencing purchasing decisions For a complete map of the AR Live Exhibition, with Augmented Reality. please see pages 12 & 13 of the program.
The Augmented Reality Magazine No. 1 | Fall 2012 www.metaio.com Scan this page with Scan this page with 8 2012 junaio to experience junaio to experience 2012 9 Schedule - Day 1 Augmented Reality Augmented Reality Schedule - Day 2
Day 1 - Monday, October 1 Day 2 - Tuesday, October 2
Morning - Registration begins at 8:30am Morning - Registration begins at 9:00am
Time Speaker Topic Company Time Speaker Topic Company
Thomas Alt 8:30 - 9:30 Press Conference 9:30 - 10:20 Peter Meier Globally Scaling the Augmented City metaio Selim Ben Himane Michael Kuhn Product Update: Architecture 10:00 - 10:30 Tobias Eble metaio Creating the Smart and Green for the Augmented City 10:20 - 10:40 Fredrik Forsman Greenelizer Stefan Misslinger City with Augmented Reality 10:30 - 10:50 Christian Effert Simplifying Industrial AR Processes metaio 10:40 - 11:00 Dominique Pouliquen Reality Capture Autodesk AR in the Process Industry - 11:00 - 11:30 Coffee Break 10:50 - 11:10 Jürgen Kneidinger Progressive Technology in a Augmensys Conservative Environment Accelerating Mobile 11:30 - 11:50 Neil Trevett NVIDIA Augmented Reality 11:10 - 11:40 Coffee Break Fredrik Forsman, Roberto Mijat, 11:40 - 12:00 Christopher Peterka Smarter Buildings Gannaca 11:50 - 12:30 Gabriel Weiss, Enrica Filippi, 2014: The Year of Augmented Reality Panel Larissa Laternser 12:00 - 12:20 Rafael Mroz Driving Sales with Interactive AR Apps ARgeneer
12:30 - 2:30 Open and interoperable Lunch Break 12:10 - 12:30 Christine Perey Perey Research & Consulting AR Experiences
Afternoon 12:30 - 1:30 Lunch Break
Time Speaker Topic Company Afternoon The story of Lego’s Digital Box. 2:30 - 2:50 Olav Gjerlufsen LEGO History, Strategy and Outcomes Workshop & Topic 1:00 - 3:00pm Augmenting Sales and Service Mitsubishi Electric 2:50 - 3:10 Gabriel Weiss Publisher workshop Simplified Augmented Reality for Publishing using the metaio Creator to build Brand Preference Cooling & Heating How to Market and Sell your Products and Services 3:10 - 3:30 Maria Ekberg Brännström IKEA Augmented Reality Catalogue IKEA Sales workshop using the Power of Augmented Reality Customization: The Interactive Getting Started Creating your Augmented Reality Apps 3:30 - 3:50 Larissa Laternser Beverage Can and Enhancing Ball Packaging Developer workshop based on metaio AR Technology Solutions Consumer Engagement 4:00pm - End of insideAR 2012 3:50 - 4:15 Coffee Break
Display Systems and Registration 4:15 - 4:35 Prof. Dr. Yongtian Wang Beijing Institute of Technology Methods for AR Applications To sign up for a workshop or seminar, visit the Mobile Augmented Reality for information counter at the registration desk. 4:35 - 4:55 Prof. Dr. Werner Schreiber Customers and Employees Volkswagen at Volkswagen
Interview with a Renowned Print 4:55 - 5:15 Kit Hinrichs Studio Hinrichs For those who do not wish to attend a work- Designer on his First AR Experience shop, please visit the AR Live Exhibition. 5:15 - 8:00 insideAR Day 1 Post Party
The Augmented Reality Magazine No. 1 | Fall 2012 www.metaio.com 10 2012 2012 11 Sponsors Sponsors
Event Sponsors
ARM www.arm.com Intel www.intel.com
ARM designs the technology that lies at the heart of advanced Intel, the world’s largest silicon innovator, creates products digital products, from wireless, networking and consumer and technologies that change the way people live, work and entertainment solutions to imaging, automotive, security and play. Whether it is a mobile lifestyle or a new way to enjoy storage devices. ARM’s comprehensive product offering in- entertainment at home, Intel is helping people all over the cludes RISC microprocessors, graphics processors, video world accomplish things they never before dreamed possible. engines, enabling software, cell libraries, embedded memo- Intel engages with more than 800,000 individual software ries, high-speed connectivity products, peripherals and de- developers through an online Intel software network (www. velopment tools. Combined with comprehensive design intel.com/software) offering design tools, resources and ex- services, training, support and maintenance, and the compa- pert consulting. ny’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading Intel (NASDAQ: INTC) is a world leader in computing innova- electronics companies. tion. The company designs and builds the essential technol- ogies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at DDID www.ddid.jp/en newsroom.intel.com and blogs.intel.com.
Intel is a trademark of Intel Corporation in the United States and other countries. Established on Nov. 4th, 2010 by current CEO Yuichi Saito and Tatsuya Kawamatsu, DDID works within the field of Internet and mobile application development offering marketing, ST-Ericsson www.stericsson.com management and business consulting services. DDID is highly focused on promoting strategy planning and management in ST-Ericsson is a world leader in developing and delivering a public relations and advertising. 15 people make up this Japa- complete portfolio of innovative mobile platforms and cut- nese company offering big ideas like the well-known CARKCHO ting-edge wireless semiconductor solutions across the broad service. DDID likes to say that they are creating “another world” spectrum of mobile technologies. The company is a leading thanks to Augmented Reality. Users need only to remove their supplier to the top handset manufacturers and generated smartphones from their pockets to enter the “WARLD”. sales of $1.7 billion in 2011. ST-Ericsson was established as a 50/50 joint venture by STMicroelectronics (NYSE:STM) and Imagination Technologies www.imgtec.com Ericsson (NASDAQ:ERIC) in February 2009, with headquarters in Geneva, Switzerland.
Imagination Technologies is a broad based provider of Silicon IP covering Graphics, Communication, Embedded CPU, Video and Display along with VoLTE and VVoIP solutions as well as Ray Trac- Nettverk GmbH www.nettverk.biz ing acceleration for professional graphics. Nettverk GmbH is your partner when it’s going about special IT Imagination’s PowerVR™ graphics IP consists of the industry’s solutions. Our range of services comprises network planning, rf Nett erk planning for wireless networks, complete realization of complex leading graphics accelerators supporting a broad range of appli- V GmbH cations in mobile, consumer and computing segments. PowerVR network scenarios including QoS, user differentiation, HotSpot enables a powerful and flexible solution for all forms of multimedia systems, filtering and caching. processing, including 3D/2D/vector graphics and general purpose processing (GP-GPU) including image processing. Nettverk GmbH is the one stop business contact for a successful and hassle-free network experience, fixed or wireless! We opti- PowerVR’s unique tile-based, deferred rendering/shading archi- mize the IT network for your demonstration scenarios as well as tecture allows a very small area of a die to deliver higher perfor- for your customers’ satisfaction mance and image quality at lower power consumption than all competing technologies. Events, fairs, special locations - Nettverk GmbH provides you with an outstanding, reliable and cost-optimized IT service. All major APIs are supported including OpenGL ES 2.0/1.1, Open- VG 1.1, OpenGL 2.0/3.0 and DirectX9/10/11 and OpenCL Media Sponsors
The Augmented Reality Magazine No. 1 | Fall 2012 www.metaio.com 12 2012 2012 13 Exhibition Map
Live Expo
1. Easy AR Publishing. The All New metaio Creator 2.0 2. The AR Greenroom 3. metaio AR Labs 4. Volkswagen AR Maintenance Demonstration on iPad 5. Developer Lounge 21 6. Live-experience: The Mitsubishi 16 meVIEW AR Sales Tool 15 7. Live-experience: Macy’s Believe-O-Magic 8. AR Magazines and Catalogs 18 19 9. The LEGO DIGITAL BOX 14 10. Ravensburger Augmented Reality Puzzles 20 11. Experience the Zee Fear Files 12. Augmented City 3D Outdoor Experience 13 13. Large Area Indoor Wifi Tracking by Augmensys 17 14. AR Window-to-the-World with ART and metaio Engineer 5.0 15. Audi A1 eKurzinfo: The AR Manual for your Car 16. Venturi Research Project 17. AR Measurement and Engineering with FARO and Hexagon 18. Augmented Reality for Construction and Building Sites 19. Projective AR by Extend3D 20. High Quality AR Rendering by RTT 4 3 21. Augmented Reality Ghost Hunter
7 5 1 6 2
9 12 8 11
AR Marketing AR Dev Lounge 10
AR Research Industrial AR
The Augmented Reality Magazine No. 1 | Fall 2012 www.metaio.com 14 News News 15 FierceWireless Names metaio to Fierce15
FierceWireless Names metaio as one of Its IKEA 2013 Catalog Ships with Augmented Reality “Fierce 15” Wireless Companies of 2012 subscription base, we’re pretty excited about it too! We wanted to thank McCann -Erickson for mention- San Francisco, CA - June 20, 2012 - metaio an- “We are thrilled to be recognized by FierceWireless, ing our part in the creation of the app, which was nounced today that it has been named to the annual the industry’s must-read news leader,” said Trak developed using metaio’s powerful mobile soft- FierceWireless “Fierce 15” list, designating it as one Lord, head of US Marketing & Media Relations ware, available for free download on our website. of the top privately held wireless companies of the for metaio. “The wireless community depends iOS and Android users can download the IKEA year. FierceWireless editors evaluated hundreds of on FierceWireless to provide the most up-to- Catalogue app for free to discover all 43 pieces organizations, and found Metaio to be one of the date news along with analysis of major industry Everyone’s talking about the new 2013 IKEA Catalog of augmented and activated content when the “fiercest,” proven by their creativity and innovations trends. It is an honor to be recognized by such a featuring image recognition and Augmented Reality Catalogue arrives in the mail and at IKEA stores in the marketplace. well-regarded news outlet.” for the first time ever. With a 211 million-strong around the world. The FierceWireless “Fierce 15” celebrates the metaio recognized for spirit of being “fierce” - championing innovation ISMAR 2012 Mobile World Congress 2013 leading the way in mobile AR and creativity, even in the face of intense compe- tition. The complete list of winning companies is FierceWireless, an internationally recognized available on the FierceWireless Web site at http:// daily email newsletter reaching more than 80,000 www.fiercewireless.com. senior wireless industry executives, provides executives in over 100 countries with a quick, authoritative briefing on the day’s top wireless stories, including new trends and technologies. FierceWireless is where industry insiders turn “metaio’s augmented reality SDK is geared to- November 5-8, 2012 • Atlanta, GA, USA February 25-28, 2013 • Barcelona, Spain ward helping developers, publishers and brands to find out what’s shaping the wireless land- scape. Receive your free subscription today at integrate AR into their apps and is a key step in ISMAR is the ultimate international conference The Mobile World Congress (MWC) is one of http://FierceWireless.com/insideAR making AR a commercial success,” said Sue covering the latest updates from the field of sci- the most important events for the international Marek, Editor-in-Chief of FierceWireless. ence, technology and new generation innovations mobile business community, and takes place in like Mixed and Augmented Reality. This year the the “Mobile World Capital” of Barcelona, Spain. metaio has proven itself numerous times as the conference will take place at the Georgia Institute leader in mobile and wireless augmented reality of Technology in Atlanta and will feature the latest Don’t miss the opportunity to witness the technology. In addition to providing a no-charge research in the areas of Augmented and Mixed professional mobile ecosystem’s continued mobile SDK for iOS and Android, metaio produces Reality. ISMAR brings together technologists, expansion and growth with metaio. We will a free mobile app called junaio, which serves as educators, scientists and developers from all over continue to collaborate with the major mobile an AR entry point for users and developers alike. the world to explore fascinating new types of user platforms in an effort to achieve Augmented interfaces, technologies and concepts. Reality software optimized at the chipset level.
Other events where metaio will take part TOC Conference Infotag E-Medien October 9, 2012 November 8, 2012 Frankfurter Buchmesse W&V-Kongress “The Power of Print” October 10-14, 2012 November 21, 2012 The Augmented Planet Event October 30-31, 2012
The Augmented Reality Magazine No. 1 | Fall 2012 www.metaio.com Scan this page with 16 Cover Story junaio to experience Cover Story 17 Augmented Reality Architecture for the Augmented City
More than ever, we are providing the major in almost any real-world environment. No images Architecture for the Augmented City building blocks for creating sustainable, scalable or markers necessary – just reality itself. Augmented Reality experiences. All of the commercial technology we provide runs on the success of our core research and develop- Award Winning Research & Development ment. We integrate these latest advances directly into our newly-refined product structure so that partners, developers and users will equally benefit from our efforts. The New metaio SDK
Since receiving the prestigious ISMAR Best Since 2003, metaio has dedicated significant resources to developing and advanc- Tracking award, the metaio R&D team has been ing our computer vision technology and software for the benefit of our partners, working every day to ensure we are offering the best clients, developers and, of course, the end-user. As hardware has made radical augmented reality software possible. In order to advances over the years, we have striven to keep pace, constantly updating and accomplish this, we have devised and implemented upgrading our products to match the demands and needs of a growing techno- new algorithms and camera technologies to enable The core technologies for the PC, Mobile, and logical society. AR nearly everywhere and on nearly anything. Web SDK have been combined based on the In order to enable AR on every smartphone by 2014, it is imperative that we intro- integration of AREL, which will enable you to do something never before seen in the AR industry: duce scalable production methods into the AR ecosystem. In doing so, we will pro- With metaio’s recent research create a single AR experience and run it on iOS, vide our clients, partners, developers and end-users a more sustainable foundation efforts, no images or markers are for the next generation of AR experiences. Android, and PC. Whether it’s through the junaio necessary - just reality itself. architecture or your own native app, the metaio At this year’s insideAR, metaio will make one of its We are happy to announce that the new metaio SDK, SDK will enable multiple-platform publishing with most important announcements concerning the the metaio Creator, and our cloud-based mobile app The ability to recognize images, markers and objects the same set of APIs and functionalities. technological roadmap and the future of augmented junaio will all share a common, unified code base is one of the most important aspects of augmented reality usability and production. For the past few that brings with it the latest advances from our core reality, and metaio has been researching how to To learn more about the new and improved metaio years, we have prided ourselves on being the only research and development. This will effectively allow make recognition and visual search more intuitive, SDK, please visit Booth Areas 5 and 6 and see AR company providing individual solutions for mo- for the most streamlined production of augmented natural and accessible. As a result, we will be intro- some of the amazing mobile use cases we’ve al- bile, web, offline, industrial, desktop publishing and reality experiences, ever – and will help to realize the ducing continuous visual search for use in mobile ready accomplished. cloud-based delivery, all of which is powered by our vision of the Augmented City. AR experiences. No more “scanning” – users will underlying core technology and research and run need only to view a given image or object and the in tandem with our hardware optimization efforts. More than ever, we are providing the experience will begin automatically. But the technology landscape is changing, and we metaio SDK Features major building blocks for creating Last year we announced the first commercially believe it demands an overall platform-indepen- →→ Improved performance of 3D sustainable, scalable AR experiences. available 3-D tracking technology to recognize dent approach in order to best suit interoperability, object tracking and teaching and overlay digital information on real-world ob- maintenance and the overall user experience. This single, platform-independent product will com- →→ Optimized client-based visual search jects using point clouds. In addition to making for large number of 2D targets That is why we are announcing our intentions to bine low-level hardware optimizations, new and substantial improvements in our point cloud tech- release a software development kit that will unify improved tracking algorithms and better content au- →→ Sensor fusion for visual-based tracking nology, we have been optimizing our software for and streamline development and production for the thoring pipelines – all enabled by metaio’s Augmented →→ Continuous visual search & SLAM integration Simultaneous Learning and Mapping (SLAM) algo- entire augmented reality ecosystem. Reality Experience Language (AREL). →→ Improved stability, robustness and performance rithms, enabling the deployment of AR experience of ID Marker and 2D marker-less tracking
The Augmented Reality Magazine No. 1 | Fall 2012 www.metaio.com Scan this page with 18 Cover Story junaio to experience Cover Story 19 Architecture for the Augmented City Augmented Reality Architecture for the Augmented City
to enable the authoring and deployment of AR sce- The metaio Developer Portal metaio ToolBox narios without any programming necessary. In order to facilitate augmented reality on real-world To learn more about the brand-new metaio Creator, objects and environments, metaio will release a please visit Booth Area 1 to get a guided walkthrough. free Android and iOS application for developers that will enable the creation of point cloud and SLAM tracking configurations. Learn more about the metaio Toolbox in the brand new developer portal at http://dev.metaio.com
metaio Toolbox Features →→ Create robust point clouds of nearly any 3-D object With the major changes and reorganizations we’ve made to our product line, it was necessary that me- →→ Create SLAM reality maps of nearly any environment junaio 4.5 taio also redesign the developer and online com- →→ Export created assets to the metaio Creator munity experience for its products. The new site Junaio, the free mobile augmented reality browser and the metaio SDK for use in scenarios application for Android and iOS, is built on the same provides a one-stop hub for developer resources, core technologies as the new metaio SDK, and licensing queries, and frequently asked questions delivers mobile augmented reality to the user right regarding all of the new changes and products. metaio Creator 2.0 Features through the cloud, with content populated by an Be sure to try out the new developer portal today, →→ Majorly improved tracking and detection for international network of developers. The last major automatically optimizing pages and images at http://dev.metaio.com release, 4.0, saw the first ever integration of AREL →→ Integrated magazine manager and a radically new user interface and experience. dev.metaio.com Features → Integrated tracking and analytics manager → →→ Completely restructured and redesigned To learn more about the latest update to junaio, →→ Improved performance and usability product documentation please visit our Developer Lounge at Booth Area 5 →→ Extensive, guided tutorials to get a hands-on experience. →→ How-to’s, FAQ’s metaio Engineer 5.0 →→ Updated helpdesk interface junaio 4.5 Features Specialized, industrial applications of augmented re- →→ Brand-new Point of Interest (POI) ality have always been a priority for metaio. We have visualization for location-based content a valued portfolio of industrial clients that require →→ Improved 2-D and 3-D tracking power, precision and accuracy in augmented reality →→ SLAM integration planning, prototyping and maintenance. As a result →→ Direct access and sharing through Facebook the metaio Engineer will remain a vertical solution →→ Continuous visual search integration separate from the new metaio SDK, though we will Your Native continue to improve and update the software as we Application metaio Creator 2.0 have with this most recent 5.0 release. The new metaio Creator redefines AR authoring for To learn more about the metaio Engineer 5.0, make the print and publishing domain. The completely sure to visit the amazing engineering demonstra- redesigned user interface allows for a fast and very tions on the exhibition floor at Booth Areas 11–19 iOS SDK: Android SDK: Windows SDK AREL easy to use creation of AR experiences for publish- Obj-C / AREL Java / AREL C++ / AREL ing use cases in the day-to-day business. Originally metaio Engineer 5.0 Features a desktop publishing tool for junaio, the metaio →→ Integrated high-precision camera calibration Creator will be compatible with the new, unified →→ More efficient high-precision off-set calibration metaio SDK. Powered by AREL and with a brand- Hardware →→ Improved alignment without need Optimization new user interface, the metaio Creator will continue of external measuring tool
The Augmented Reality Magazine No. 1 | Fall 2012 www.metaio.com Scan this page with 20 Juniper Research junaio to experience AR Spotlight 21 Augmenting Reality ~ Enhancing Mobile Augmented Reality LEGO
Mobile Augmented Reality: LEGO Digital Box Entertainment, LBS & Retail Strategies 2012-2017
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The Augmented Reality Magazine No. 1 | Fall 2012 www.metaio.com Scan these pages with 22 AR Spotlight junaio to experience Augmented Reality
Sherwood Rise on junaio
Developed by: Dave Miller
THE TRUTHfree Day Three 2012 | Issue 3 of a bright new experience Max 35C, min 30C. Always sunny? DAY 3 HEIST! CCTV viewed by millions could be genuine
Steve Dumbleton, City Editor
Science fiction appeared to be- come reality yesterday, when Sir Dramatic scenes - Sir Gis- Gisbourne’s house CCTV was streamed on TV, for the world bourne’s London home at- to see, and the “heist” watched live. Millions of people saw the tacked and robbed. Lord Chancellor shouting “Give me the bag!” as he repeatedly lunged Chancellor shot. for the bags of money. At one stage, one of the hooded figures hits him in the face with Chancellor’s close friend tragically run the barrel of a gun, and we hear over and killed by getaway car. Large sum him sobbing. of money - estimated in the millions - was stolen from the house during the raid.
The Merry Men so-called ‘terror group’ are
prime suspects and wanted for murder. Gisbourne home: state of the art CCTV
The CCTV footage could prove to be a fake, though on early anal- ysis it does appear that the Merry Men were behind this. The heist could have been a staged event calculated to expose the Chancel- lor, which is one of the main aims in the Merry Men manifesto, dedicated to exposing corruption within government and the finan- cial industry. In fact there have been many allegations of money changing hands between Sir Gis- bourne and the Chancellor, and in this context the actions of the Merry Men would seem under- Standoff at Sherwood Rise gets violent standable. Scan me! However, the authenticity of The stand-off continues at The hacker group seem to have the CCTV footage is being dis- Sherwood Rise, where the Police considerable public support, and puted. The Police have yet to re- are trying to apprehend the sus- residents of the estate have been lease an official statement, though pects, the members of the “Merry filling the street and obstructing some experts are questioning if it Men” hacker group. the Police in their work. A worry- would even be technically pos- The group, according to eye ing standoff is emerging, which sible to connect CCTV to a TV witnesses, include three men may require force and possibly network, and there are rumours and a young woman, who fled lead to miltary intervention. In that this could be an inside job, the scene, being chased by the a last minute development, large and possibly one of Gisbourne’s Police. They have been cornered crowds are gathering outside many servants could be impli- at a large housing estate in south Parliament, in solidarity with the cated. London called Sherwood Rise. Merry Men.
“Sherwood Rise” is an exciting transmedia story told as a series of newspaper editions, websites and emails, over a period of 4 days. Here you can find day 3 of the newspaper. Interactive AR, using the advanced features of junaio GLUE and AREL, changes the user’s path through the story. This is a research project by the University of Bedfordshire (RIMAD), for the UNESCO “Crossing Media Boundaries” initiative.
The Augmented Reality Magazine No. 1 | Fall 2012 www.metaio.com The Augmented Reality Magazine No. 1 | Fall 2012