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Application of Modern Methods of Sociometric Analysis for Modelling Personnel Optimal Behavior at the Enterprise UDC 330.14:658.011

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Application of Modern Methods of Sociometric Analysis for Modelling Personnel Optimal Behavior at the Enterprise UDC 330.14:658.011 Application of modern methods of sociometric analysis for modelling personnel optimal behavior at the enterprise UDC 330.14:658.011 H. M. Zakharchyn, Y. M. Kosmyna APPLICATION OF MODERN METHODS OF SOCIOMETRIC ANALYSIS FOR MODELLING PERSONNEL OPTIMAL BEHAVIOR AT THE ENTERPRISE Abstract. The article focuses on the analysis of culture was not taken into account in these works. the sociomapping method used for modeling the Thus, the models proposed in the research works personnel optimal behavior at the enterprise, as well as require further detailed review and specification. on the method efficiency evaluation within the Moreover, analyzing the recent research which was framework of the conducted research. It is suggested to conducted using instruments of sociomapping, we apply the sociomapping method for evaluating the have found that none of them have been used for efficiency of the enterprise corporate culture and for the analyzing the enterprise collective organizational the modeling of optimal personnel behavior in a behavior in general. changing, dynamic environment. The key benefits and drawbacks of the sociomapping method application are considered within the Research objectives. The main objectives of framework of the enterprise social networks analysis. the article are analyzing and researching the Key words: personnel, HR management, personnel effectiveness of the sociomapping method, behavior management, sociometry, sociomapping, organi- describing its key benefits for modeling personnel zational behavior, corporate culture. optimal behavior at the enterprise. Formation of the problem. Forming the Presentation of the main research efficient personnel behavior management system material. In the context of this research we address requires an effective tool for modeling optimal the personnel behavior management in view of processes in the microenvironment of personnel. cultural aspect influences, using the set of tools of The tool should cover all the socio-psychological corporate culture and socio-psychological motives factors, cultural and behavioral characteristics of of behavior. communications. For this purpose, the method of Taking into consideration the determination sociomapping, based on the model of fuzzy sets of person’s behavior by his or her psychological has been suggested. The topicality of the research structure, it is technologically impossible to unify lies in the fact that the sociomapping method has the process of personnel behavior management by never virtually been applied to the analysis of shaping it into certain standard. It is to some extent personnel social networks at domestic enterprises. a creative process that it requires creativity and knowledge of psychology by managers. It is Analysis of recent research and therefore unreasonable to apply only the methods publications. Foreign experience comprises a of mathematical and economic modeling, as we are variety of sociometric analysis models. The method faced with the socio-psychological characteristics of sociomapping has been relatively recently which cannot be assigned any values or given elaborated as part of sociometry and social quantitative evaluation. networks theory. R. Bahbouh and R. Warrenfeltz Forming the efficient personnel behavior [1;2] were the first to suggest the method of management system needs an effective tool for sociomapping for social network analysis. All modeling optimal processes in the microenvi- further research with the application of ronment of personnel covering all the socio- sociomapping method was concentrated on psychological factors, cultural and behavioral forming development programmes for personnel characteristics of communications. With this aim management, team efficiency analysis, interper- we suggest the method for modeling the effective sonal cooperation and team communication. behavior of personnel at the enterprise. This However, particular significance of personnel method, unlike others, reveals the process of behavior within the context of organizational forming the effective personnel behavior and 33 H. M. Zakharchyn, Y. M. Kosmyna covers all the socio-psychological aspects of from various sources. Such important inter- formal, informal and cultural networks among the element connections as stability level of personnel staff of the enterprise. behavior and level of inner tensions can be Sociomapping is a new method for controlled by means of sociomapping. It is also conducting profound analysis of socio-economic possible to plan the level of functional efficiency systems which reveals hidden structural elements of each worker that is, in this or other way, an within the complex socio-psychological human element of informal network of the enterprise resources system by analyzing its dynamics [4]. staff. Sociomapping can be useful in revealing Sociomapping is also a unique visualization weaknesses of the socio-psychological system of instrument, which enables comprehensive depic- an organization. The method permits the short- tion of complex systems, such as work teams. It term prediction of the personnel behavior (level of provides both experts and laymen with the staff cohesiveness, level of personnel affiliation, opportunity for swift and intuitive orientation conflicts, and effectiveness level). within the analyzed system and provides them Technological realization of the sociomap- with support for making decisions on its ping method envisages preliminary surveys of the management [7]. enterprise workers by means of individual Sociomapping monitors the most important interviewing. The aim of the method realization is characteristics of inter-elemental relationships— to prepare the map of formal and informal from capturing the degree of stability and the connections within the personnel. composition of these relationships (including their The respondents were asked specific inner conflicts and disagreements), to mapping questions in order to define the level of communication currents (the degree of their professional and non-professional contacts functionality in each direction) and uncovering the within the enterprise staff. They were also invited weaknesses in the social system structure. to estimate the level of affiliation using the scale Additionally, it reflects the system’s dynamic of 1 – 10 points, in accordance with the model of development and tension build-up, and allows for fuzzy sets. the short-term prediction of future behavior The survey provided the evaluation of (conflicts, performance issues etc.) [1]. attribution of each separate factor to the It is common knowledge that numerous corresponding set of fuzzy terms (linguistic factors can promote the development and success variables) using the point scale (1-10; 1 – low of the enterprise. But none of them is as level, 5 – average level, 10 – high level). The significant as the management ability to manage proposed model is based on the assumption that the complex human resources system, their if the degree of affiliation exeeds 0.5 points, behavior, in particular, accomplishing the goals of the efficiency grows. Proceeding from this the organization efficient operation with a assumption, relatively average degree of cohesive team. The effective personnel behavior affiliation can be regarded as one of the predic- management leads to the enterprise development tors of efficiency. and achievement of its goals and objectives. Based on the information received from 91 The aim of the sociomapping method is to surveyed workers of PLC Leoni Wiring UA diagnose the causes of low personnel efficiency, GmbH, the conceptual socio-maps of formal and reveal positive and negative impact of informal networks have been produced. Figure 1 communication in professional, informal and depicts the typical example of the formal network personal networks of the personnel. The socio-map at PLC Leoni Wiring UA GmbH sociomapping method is based on fuzzy sets enterprise. Figure 2 depicts its informal network. theory and mathematical topology. The theoretical The sociometric map of personnel formal principles of the latter have been actively network at the estimated enterprise (fig. 1) developing and being applied to modeling of traces effective and non-effective interperso- decision-making process under the conditions of nal connections [6] in accordance with the incomplete data [5]. assumptions made where the lines represent The sociomapping method combines the formal connections between personnel of the information on human resources system obtained network [3]. 34 Application of modern methods of sociometric analysis for modelling personnel optimal behavior at the enterprise Fig. 1. Sociometric map of the personnel formal network at PLC Leoni Wiring UA GmbH.; done by author After analyzing the informal network ment in such conditions are to form and adapt corpo- sociometric map of Leoni Wiring UA GmbH (fig. 2) rate culture by means of cross-cultural communi- it was established that the enterprise has three infor- cation instruments, evaluate the efficiency level of mal groups of personnel interpersonal connections both groups in order to determine priority targets in which proved the inefficiency of corporate culture personnel behavior management in the long run. implementation. Separate groups of this subculture The lines in figure 2 reflect the closeness of perform different tasks and functions moving the connections inside the informal network; the length enterprise away from common goals and declared of the line between vertices corresponds
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