NEWS 07/2019 The corporate journal of EkoNiva Group №64

Dairy Land EkoNiva expands its borders. The nation’s largest dairy for 6,000 head of cattle has been launched in Siberia. Dmitry Patrushev, Minister of Agriculture of the Russian Federation, attended the official opening ceremony in Ryazan oblast

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Beauty starts with milk Miss Universe and a mother of two children Oksana Fyodorova shares her secrets

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25 years of innovation and development! Over 60 units of machinery of the world’s leading brands were presented at Fashion-Farmer 2019

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NEWS Team Success An award from John Deere to EkoNiva...... 15 EkoNiva in China SIAL China 2019...... 4 NEWS FROM THE FIELDS Siberian Cheese to Conquer European market 25 Years of Innovation 11th Dairy Olympics...... 4 25 years of innovation showcased at Fashion Farmer 2019 trade fair...... 16, 17 Important Agreements Stefan Dürr at the economic forum in St. Petersburg...... 5 TECHNICAL INSPECTION 6,000 Cows in Place Maximum Yield Sibirskaya Niva launched the largest dairy in Russia...... 6 Väderstad creates perfect conditions...... 18 Strong Ties One of Top 5 Exporters Minister of Economic Cooperation and Development BvL is one of the top 5 companies of the Federal Republic of Germany visited at the International trade award...... 19 Voronezh oblast...... 7 Trustworthy Partner Passionate and Professional Customers talking about 10 years of working John Deere representatives at EkoNiva...... 8 with EkoNivaSibir...... 20 Chance to Start a New Life Fifty Years of JCB Loader Success Stefan Dürr has received Dr. Friedrich Joseph Haass award.....9 Favourite models in Russia...... 21 FIRST-HAND EXPERIENCE Transparent Manufacturing Facility Production know-how from JCB...... 22 Under Fire from Critics Challenges of state variety registration...... 10 OUR HUMAN RESOURCES Brainstorming A Beautiful Mind Grain crop cultivation technology...... 11 Students taking Young Farmer quiz...... 23

ORGANICS OUR PEOPLE Development in the regions The Excitement of Sports EkoNiva expands organic farming...... 12 EkoNivaAgro on a volleyball court...... 24 THE WORLD HEALTHY LIFESTYLE Heading East Miss Universe shares her beauty secrets...... 25 EkoNiva-Tekhnika team has visited China...... 13 OUR EKONIVA EkoNiva-Semena – a credible supplier In Bashkiria, farmers show more interest in soybeans...... 14 Silver jubilee of EkoNiva family...... 26, 27

р. 6 р. 16 р. 26 FROM THE FIRST PERSON ... 3 EKONIVA № 64 June 2019

Breathing new life into Russian villages

hen compared to Berlin, the same level as in the city and I feel a deep respect for people improving the living conditions the Russian capital maybe even higher. Secondly, from rural areas. They are in the village. Our company is definitely stands out as a people must have two days off more adapted to cope with interested in attracting young Wmore advanced and modern city per week, even those who are difficulties. Many city dwellers people to rural areas so that they offering endless opportunities. engaged in livestock farming. are like greenhouse plants: the could stay there to work and Large regional cities of Germany Finally, villages must offer all smallest challenge may look create families. We want them and Russia – for example, necessary infrastructure for like an insurmountable problem to feel comfortable and happy, Voronezh and Stuttgart – are comfortable living: kindergartens, to them. They are losing basic therefore, with the support of the quite comparable. At the same schools, high-quality medical survival skills. Rural people government, we build houses for services and recreation facilities. time, Russian villages are far are more wholesome, they young specialists and kindergartens behind their well-developed If the Russian village becomes possess a unique enthusiasm for their children and develop local German counterparts. This a well-developed, comfortable which enables them to move community centres. Many young explains the fact that even those place for living, I am sure, many mountains! All we have to do is people are happy to give up city who were born and grew up in young people will choose to live just help them a little, focus their life for the beauty and harmony of and work there, and some will the country do their utmost to energy on the right things. the countryside. move first to the biggest town of even move back from the cities I am very happy that the I believe that this tendency will their district, then to a city and because living in the rural area is Russian government is currently spread all over Russia to foster ultimately – to Moscow. undoubtedly better! Of course, you can’t go to the Bolshoi Theatre paying close attention to the the Russian agricultural sector. It A lot must be done to breathe or luxurious shopping centres in a development of rural areas. will be well worth the time and new life into Russian villages. In village but you can enjoy beautiful I consider it extremely important efforts of employers! the first place, people must have nature and clean air, go fishing or and support the policy aimed at Stefan DÜRR, good jobs and salaries at least at take a walk in the forest instead. President of EkoNiva Group 4 NEWS

koNiva Group was Dürr, President of EkoNiva Group. represented at two different SIAL China 2019 'I think our products will also soon locations: at the joint stand of be exported to other Southeast Ethe Russian Federation and in an Asian and Arab countries. In the individual booth. In collaboration future, Russia may well become a with Chinese experts, EkoNiva had major exporter of dairy products adapted its brand to the needs of such as cheese, milk powder, baby Chinese consumers. food and butter.’ The company started preparing for Preparation is underway to certify potential export of dairy products the milk processing plants in to China as early as in December Kaluga and Novosibirsk oblasts 2018. Following the market for export as well. analyses and meetings with the Stefan Dürr also announced the distributors, a Chinese delegation company’s plans to increase visited the EkoNiva dairy farms the daily output of EkoNiva-APK and Anna dairy plant in Voronezh Holding up to 6,000 tonnes of oblast. The management of milk within two or three years distributor companies expressed and to rely entirely on in-house their interest in starting the EkoNiva has showcased the dairy products capacities to process all its milk supplies supplies. under EkoNiva brand at 20th international within another three to four years. First deliveries of dairy products to This year, the international food China are due already in 2019. The food trade fair SIAL China 2019 in trade fair SIAL China is said to volume of supply by the end of the have brought together more current year may reach 1,500 tonnes. Shanghai, PRC. than 3,000 exhibitors and 80,000 ‘Our milk processing plant China. The Chinese market is huge neighbouring countries, China's professionals from all over the world in Voronezh oblast has been and holds immense opportunity demand for dairy products is in a total of 11 exhibition halls. certified as a dairy exporter for for our company. Compared to the by far the highest’, said Stefan By Yana RYABINSKAYA Siberia to open a window into Europe production of hand-made delicacies For Europeans, Siberia symbolises is a niche for small farms.’ nature, ecology and Lake Baikal. However, the expert assumes that We can bring the image of Siberia the agricultural industry is on the to Europe and make headway.’ way to aggregation, which is already Stefan Dürr drew the audience’s the case with pig farming. According attention to another emerging to the founder of EkoNiva, in two or trend: tomorrow’s milk might three years, 10 vertically integrated come from a bioreactor, rather companies will produce about than from an animal. 15 million tonnes of milk per year. ‘I am convinced that most people As for the export potential, Stefan will prefer genuine milk from a Dürr views it as very promising. real cow’, explains the company Russian milk is competitive in the president. ‘We need to popularise global market. By way of illustration, this product, to raise awareness Stefan Dürr compared the production about its numerous health benefits costs at modern Russian, American and to tell how it is produced.’ and European farms. The cost of 1 kg The guests of the forum were of milk in Russia is 20.8 rubles, in the eager to learn EkoNiva’s plans for USA it amounts to 21.05 rubles and Leningrad oblast. Stefan Dürr said The President of EkoNiva Group Stefan in Germany reaches 24.75 rubles. that the day before he had visited Dürr has taken part in 7th Summer Milk To become successful, domestic the farm located in Volosovo district producers should strive to improve th for the first time. Currently, EkoNiva Summit within the framework of 11 Dairy the image of Russian dairy products manages 3,500 hectares and 800 and develop logistics. cows there. Looking ahead, the Olympics held in St. Petersburg. ‘It will take three or four years to company plans to expand the hat is in store for the dairy from the market leaving room shape up, establish new ties and gain farmland up to 20-25 thousand industry? How will the for the development of modern experience’, says Stefan Dürr. ‘By 2025, hectares and the milking herd – up export of Russian dairy enterprises. In his opinion, the the export of milk and dairy products to 10,000 head. There is a good Wproducts develop? These were the Russian dairy industry will preserve may amount to 1 billion dollars.’ chance that not only Leningrad issues discussed by the leading its diversity of economic structures, Moreover, Stefan Dürr considers oblast, but also adjacent Pskov and industry experts from all over although each form of production China, Vietnam, Korea, the Middle Novgorod oblasts will be involved. the world and almost 450 forum will have to find its place. East and, probably, African The next step is in-house processing. In this respect two options are participants from 26 countries and ‘When it comes to commodities for countries business opportunities. considered: acquisition of an existing 32 regions of Russia. the export market, large enterprises ‘We can break into the European milk processing plant or greenfield Stefan Dürr points out that come into play’, says President market only with specialties like construction. inefficient farms are disappearing of EkoNiva Group. ‘Meanwhile, delicious cheese from Siberia. By Svetlana WEBER NEWS 5 EKONIVA № 64 June 2019 St. Petersburg agreements Stefan Dürr, President of EkoNiva Group, has participated in the St. Petersburg International Economic Forum. As part of the forum, the head of the holding has had a number of meetings which resulted in the signing of three cooperation agreements.

Group. The total investment in provides for the construction of the project implementation will new dairies and other agricultural amount to 36 billion rubles, and facilities in the region. the plant will create 700 jobs. To Furthermore, EkoNiva Group provide the enterprise with milk, has signed a cooperation two new dairies will be built, which agreement with Otkrytiye Bank. will require a total investment of The partnership opens up the almost 6 billion rubles. opportunity to benefit from a vast ‘Last year, we made a contract for range of Otkrytiye Group’s financial the construction of two 3,300-head services and products. dairies and we are already putting Over the course of the the plan into action. Next step is to St. Petersburg International build the largest dairy processing Economic Forum 2019, Stefan Dürr plant in Russia with the capacity of conducted a number of meetings 2,000 tonnes of milk per day’, says with the heads of the RF regions Stefan Dürr following the signing and chief executives of business of the contract. companies. The participants Nikolay Lyubimov, Governor of outlined their visions for further Ryazan oblast, and Stefan Dürr koNiva and Moscow oblast curds and whole-milk products development of dairy farming and have concluded a supplementary Government have entered in Stupino. The document was discussed other focal areas of the agreement between Ryazan into a contract for the signed by Andrey Vorobyov, company’s business. Oblast Government and Econstruction of a dairy processing Governor of Moscow Oblast, and OkaMoloko. The document By Yana RYABINSKAYA plant producing soft cheeses, Stefan Dürr, President of EkoNiva Bright prospects 90 tonnes of milk per day and provide 115 people with jobs. The following day, the President of EkoNiva Group Stefan Dürr visited other subdivisions of Severnaya Niva. In Yermekeyevo district of Bashkortostan, the construction of Semyono- Makarovo dairy for 2,800 cows was consecrated. The event was attended by the Minister of Agriculture of Bashkortostan Ilshat Fazrakhmanov and other officials. The commissioning of the dairy is scheduled for autumn 2019. In the presence of the Minister of Agriculture of the Republic have managed to propel Severnоyе of Tatarstan Marat Akhmetov, A meeting between Stefan Dürr, President district to the top of the livestock a time capsule with a letter to the of EkoNiva Group, and Denis Pasler, Acting farming in the region. In this respect, descendants was placed in the our main goal is to support the foundation of Naratly dairy for 3,550 Governor of Orenburg oblast, has taken investor willing to put money into head located in Bugulma district. place in Severnoye district. the development of this sector.’ The special ceremony was also Once the meeting closed, the attended by representatives of the he meeting was devoted to the The Acting Governor tasked the officials headed for Kurskaya Orthodox and Islamic clergy, who discussion on the prospects of heads of the adjacent districts with Vasilyevka dairy with the capacity of gathered to bless the new initiative. further development of livestock finding vacant land for EkoNiva’s 2,800 cows. In the future, the farm The new dairy is scheduled to start Tfarming in the region. EkoNiva plans will include a young stock raising production this autumn. investment projects. on expanding its presence and area for 10,000 head. The first phase P.S. Before long, the search for the constructing two more dairies for ‘Severnaya Niva can be taken as a good example’, says Denis of the dairy facility has already been land required for the investment 3,550 head each. The achievement of brought into operation – two barns projects was successfully the set goals requires 8-12 thousand Pasler. ‘Over the last few years, hectares of land for each farm in Orenburg oblast has been losing and a rotary milking parlour. The completed – suitable sites order to ensure sufficient feed for the approximately 20% of the livestock, daily output amounts to 32 tonnes were found in Severnоyе and animals. This issue became the major a substantial year-on-year loss. of milk. However, when working at Buguruslan districts. focus of the meeting. However, Severnaya Niva projects full capacity, the dairy will produce By Svetlana WEBER 6 NEWS

Ryazan oblast, Pavel Markov, ‘Commissioning of the modern Deputy Chairman of the Board dairy facility in Nesterovo is an of Rosselkhozbank, and Stefan important event for our region’, Dürr, President of EkoNiva Group, shares Nikolay Lyubimov. ‘What attended the celebration. makes me happy is that life in the ‘EkoNiva is a reliable, responsible village goes on, the infrastructure and, most importantly, highly improves, high-tech enterprises professional company’, says emerge providing local residents Dmitry Patrushev. ‘Stefan Dürr with additional jobs. Thanks to starts up promising projects, EkoNiva, people will no longer which become drivers of have to go to other regions in successful dairy farming search of work. I sincerely hope development in this country. that EkoNiva Group will continue The launch of Nesterovo facility to grow in our region.’ will increase milk production in Far from being complacent with Ryazan oblast by approx. 6 per these achievements, EkoNiva sets cent and create 120 jobs, which the bar even higher. In 2019, the Welcome is a significant improvement for company is launching a megafarm the region.’ for 6,000 lactating cows in Shatsk Nesterovo is a free-stall dairy district and another dairy farm to Nesterovo! facility equipped with a 72-stall in Aleksandro-Nevsky district for rotary milking parlour and a 3,300 head in a year’s time. On 10 April, OkaMoloko farming enterprise 16-stall herringbone parlour in ‘The regional government the maternity pen for fresh cows. provides full support to our within EkoNiva Group officially launched a Besides, the operations feature projects, thus facilitating our rapid dairy farm with the capacity of 2,800 head in pens for young stock from 3 to 8 development’, emphasises Stefan months of age with an adjacent Dürr. And our company, in its Pitelino district, Ryazan oblast. area for outdoor keeping. The turn, does its best to create all the total investment in the project conditions for the local residents, koNiva traditionally held 22nd dairy farm in Russia. Dmitry amounts to 3,022 million rubles. so that the level of life of the a grand opening on the Patrushev, Minister of Agriculture The construction was carried citizens of Pitelino district is not occasion of commissioning of the Russian Federation, out with the financial support of worse than that of Moscovites.’ Eof its 1st in Ryazan oblast and Nikolay Lyubimov, Governor of Rosselkhozbank. By Viktor BARGOTIN Heading towards new milk records Yelban dairy, one of the largest dairy facilities in Russia, has been of the future cheese plant, whose rated capacity will be 1,150 tonnes officially launched in Maslyanino district, Novosibirsk oblast. of milk daily and whose launch is scheduled for the end of 2020. ‘This is not my first visit to EkoNiva ‘Today, rural development is a and I am invariably impressed priority both for the government with the scale and rate of project and the business representatives implementation’, said Andrey of the region’, said Stefan Dürr, Travnikov. ‘The turnkey construction President of EkoNiva Group. of Yelban dairy has been completed in less than a year.’ ‘I have a profound faith in rural areas as I know that people there can Among the honoured guests move heaven and earth’, pointed present at the official opening out Stefan Dürr. ‘I love Maslyanino were the deputies of the Legislative district and its citizens, very Assembly of Novosibirsk oblast, open- hearted people. I want them many of whom had never visited to enjoy working here, so we do our Sibirskaya Niva before. The visitors best to encourage them to stay. The were immensely impressed with district has a lot to offer in terms of the scale of the projects. career opportunities and prospects During the tasting, the guests had for development.’ he dairy unit for 6,000 head Efficient management is ensured an opportunity to try the dairy The official launch of Yelban is fitted with the most through the use of on-farm herd products under EKONIVA brand – dairy was marked not only by the cutting- edge equipment. management software. delivered to Siberia from Voronezh traditional push of the button T milk processing plant specifically starting the rotary milking The opening ceremony was The milking parlour features two for the occasion – for the first time. parlours, but also a symbolic goal attended by Andrey Travnikov, rotaries with the capacity of 72 stalls The tasty, natural and healthy Governor of Novosibirsk each. The planned annual output to EkoNiva’s ‘gate of milk records’. dairy products, which have been Further achievements are ahead: oblast, regional MPs, business of Yelban dairy is 62,000 tonnes available only to the residents of the representatives and numerous of milk. The total investment in the construction of 15 more central regions of the country until dairies, one of them in Novosibirsk other guests. Stefan Dürr, the construction amounts to 5.1 now, will soon be made in Siberia. President of EkoNiva group, took billion rubles. The credit facility was oblast, is underway in different After tasting the dairy produce, the regions of the country. the delegation on the tour of the provided by Rosselkhozbank. guests visited the construction site operating dairy farm. By Tatyana IGNATENKO NEWS 7 EKONIVA № 64 June 2019 Stronger ties – better results partnership can be. Stefan Dürr was among the first to make use of the favourable conditions created by the government. For many years, EkoNiva Group President has been expanding production facilities and has been a major investor in the region.’ Vladimir Plotnikov, First Deputy Chairman of the Agricultural Committee of the State Duma and President of the Association of Farming Enterprises and Agricultural Cooperatives, stressed that the government is working intensively on the programme aimed at the comprehensive development of the rural areas. EkoNiva is an outstanding example of the success you can achieve developing rural areas by employing the state-of-the-art scientific and technical achievements’, continues Vladimir Plotnikov. ‘I would like the young participants of the conference to visit the modern dairies of the A delegation headed by the Minister of Economic Cooperation company and get to know its experience in more detail.’ and Development of the Federal Republic of Germany Gerd Müller Stefan Dürr mentioned that soon it would be 30 years since he had has visited the capital of the Central Black Earth region. Voronezh come to Russia as a trainee. In his State Agricultural University named after Emperor Peter I hosted a opinion, Mr Mueller’s visit and his openness with young people conference dedicated to the role of Russia and Germany in feeding provide a strong impulse to the student exchange programme the world population, which was moderated by Stefan Dürr, between Russia and Germany. President of EkoNiva Group. Seek knowledge, learn and then come back to Voronezh oblast’, overnor Aleksandr Gerd Müller pointed out that example following this trend. says Stefan Dürr. ‘We always Gusev, Viktor Logvinov, welcome young specialists adoption of sustainable practices, The cooperation of Russia and passionate and eager to continue Vice Chairman of the land conservation and compliance Germany is a considerable GRegional Government, and with the highest farming standards their professional growth.’ step forward in solving food Vladimir Plotnikov, President are as important as food security security problems of the whole The conference was concluded by of the Association of Farming today considering high population world’, states Aleksandr Gusev. signing a Letter of Intent outlining Enterprises and Agricultural growth rates in the world. In this ‘The experience and projects development of the cooperation of Cooperatives, delivered welcome respect, the development of organic implemented by EkoNiva give national farmer associations in the speeches and presented their production is one of the dominating us an illustrative example of transition period. reports on the matter. trends currently, and EkoNiva sets an how effective and fruitful such After the conference, the ‘Having made great strides in the delegation toured Verkhniy agriculture in the past 20 years, Ikorets dairy. The Minister was so Russia has become a strong impressed with the equipment partner for Germany and other and well-adjusted operation of the European countries in ensuring dairy that, at the milking parlour, food security for the world Gerd Müller took on the role of a population’, says Gerd Müller. machine operator putting on an ‘Voronezh oblast is one of leading apron and standing by the rotary farming regions in Russia and I and milking the cows together feel deeply honoured today to with the local employees. give a talk to the students who are The guests also visited a memorial the future of the industry. We will in Shchuchye village and laid forge ahead if we share experience flowers in commemoration of the and introduce advanced practices people killed on the Eastern Front based on the latest scientific of the Second World War. research and development.’ By Aleksandr KUTISHCHEV 8 NEWS

he main purpose of the visit was to strengthen business relations with Voronezh Toblast in several areas, including education. Voronezh State Agricultural University and Christian Albrecht University of Kiel are currently developing close ties. At the meeting, the parties discussed the areas for future collaboration: joint academic programmes, scientific research and cultural exchange. A permanent working group will be established for this purpose. ‘The meeting at Voronezh State Agricultural University has been productive for both parties’, said Hans-Joern Arp, Parliamentary Deputy for the federal state of Schleswig-Holstein. ‘Together with Steps towards each other the representatives of VSAU, we have agreed that our universities The delegation of the German federal state of Schleswig-Holstein will prepare their profiles in order to find common ground for has met the representatives of Voronezh State Agricultural further cooperation.’ University and visited one of EkoNivaAgro’s dairies. When in Voronezh, the delegation of the federal state of presented the holding structure to ‘When we come back to Germany, to take steps towards each other, and Schleswig- Holstein had an excellent the guests from Germany, told about we will definitely give an account mutual understanding will be the opportunity to pay a visit to one of livestock farming, dairy processing, of the positive changes in Russia’, starting point in our joint work.’ EkoNivaAgro’s dairy farms. Stefan crop production and other activities said Hans-Joern Arp. ‘EkoNiva gives Next year, Voronezh oblast will Dürr, President of EkoNiva Group, of EkoNiva. Also, the guests had a a wonderful example of efficient welcome the delegation of welcomed his countrymen on the tour of the dairy and could see how development of production in Russia. Parliament’s Council of Elders of the farm in Verkhniy Ikorets village. He things work inside the farm. I am convinced that our regions need federal state of Schleswig-Holstein. By Viktor BARGOTIN Production excellence on a global scale On 2 April, top managers of John Deere Docherty. ‘What I see here is a great the prosperity of the country. It is passion for their trade, a deep a great honour for us to cooperate from the USA paid a visit to EkoNiva. understanding of how the farms with such a company.’ operate and a wealth of experience. imothy Murphy, Global Inc., have visited Verkhniy Ikorets After the tour of the dairy farm, Being a diversified company – Director of Large Tractor dairy (Voronezh oblast). the parties discussed the specifics engaged both in hi-tech agricultural Product Line at John Deere, of applying precision farming Stefan Dürr, Director General of production and farm machinery Tand Dennis Docherty, Vice technologies in EkoNiva, saw the EkoNiva-APK Holding welcomed dealer activity – EkoNiva stands out President for Sales and Marketing John Deere AG-DATA Integrator the honourable guests and gave in the market. Besides, the company for John Deere in Europe, service in action and outlined ways them a tour of one of the region’s makes substantial investment in North Africa and Middle East, of partnership in the near future. leading dairy farms. the social sector and the education accompanied by Sergey Didenko, ‘The first thing that catches my of young specialists providing an ‘EkoNiva impresses in terms of Head of Russian branch of attention is the people’, says Dennis outstanding example of a business both the production scale and the John Deere Agricultural Holdings, that contributes significantly to technologies’, says Tim Murphy. ‘Since the launch of the first dairy farms, the company has come a long way and created a highly efficient production model, which is constantly improved while promptly implemented in each new project.’ According to Timothy Murphy and Dennis Docherty, the innovative technologies, which are successfully introduced by EkoNiva in dairy farming and crop production, provide the company with the opportunity to set world- class production standards.

By Aleksandr KUTISHCHEV NEWS 9 EKONIVA № 64 June 2019 The chance to start a new life he solemn ceremony took place in Berlin. The award itself was named after the Teminent person Friedrich Joseph Haass. Born in Germany, Dr. Haas spent most of his life in Russia where he committed himself to alleviating the plight of prisoners and exiles. Handing over the award, the Chairman of the Management Board of the Russian-German Forum Matthias Platzeck highlighted that Stefan Dürr represents the best of the two worlds. His entrepreneurial success is inseparable from his sustained efforts to find common ground in the political and social life of Russia and Germany. ‘Stefan Dürr is a Russian in Germany and a German in Russia. Buzzing with business and social activity, he does good and blazes a trail to the future’, says Matthias Platzeck. In response, Stefan Dürr The President of EkoNiva Group Stefan Dürr has become a winner expressed his feeling of great honour to accept the award and of the award named after Dr. Friedrich Joseph Haass for the a will to further cultivate the contribution to the development of the Russian-German relations. Russian-German relations. Following the example of Dr. Haas, to the orthodox prison church in Stefan Dürr. ‘Everyone can make a EkoNiva undertakes to aid Stefan Dürr has donated his Voronezh.‘ mistake, but if they have repented the people released from prize to support those who are The funds will be donated to the and served their sentence, they imprisonment and give the currently sentenced to prison. department of the prison services deserve the chance to start a new chance to those who are ready to work honestly without looking ‘I asked myself what Dr. Haas of the Voronezh archdiocese. life. Former prisoners should not be would have done. He was a back at the past. ‘I would like to change the public stigmatised to their dying day.’ person of faith, so am I. That’s attitude to ex-offenders’, explains By Svetlana WEBER why I would like the money to go For the sake of society development The 5th Entrepreneurship Forum named after Wilhelm Stoll has project Agroclass for high-school students. taken place in Voronezh. The President of EkoNiva Group Stefan ‘I support the idea that the region Dürr had the floor as an expert speaker at the event. should be positioned as advanced, offering good conditions for work and recreation’, says Aleksandr ne of the topical issues accommodation is comfortable, of experts is no less important Gusev, Governor of Voronezh Oblast. brought up at the meeting what quality of care is provided, than providing employment ‘We have learned from the previous was related to human if culture facilities are available for the existing workforce. That experience, and this year we are Oresources. What will make work in and so on.’ Besides creating new is why EkoNiva places a special planning to undertake a series the rural areas of Voronezh oblast jobs, improving the conditions focus on its in- house educational of steps in this direction, arrange appealing to young specialists from of life in the village is one of the programmes in collaboration with federal-scale events and engage all over Russia? goals which we are gradually with the federal media.’ ‘When considering job addressing together with the Stefan Dürr emphasised that opportunities outside a metropolis, government. Today, from my raising a new generation of During the open conference young specialists think of perspective, it is necessary to put experts is no less important than the Governor and other experts infrastructure in the first place, effort in developing the brand of providing employment for the were asked to finish the phrase: apart from a fair salary’, says Stefan the region as an attractive place existing workforce. ‘The role of an entrepreneur Dürr. ‘They are concerned with such to live and work since we do have is…’ According to Stefan Dürr, issues as whether there is a nice something to offer.’ state agricultural universities. Last it is to ensure comprehensive development of the community. school so that their children could Moreover, Stefan Dürr emphasised year, EkoNiva was also actively obtain a decent education, if the that raising a new generation involved in creating the unique By Aleksandr KUTISHCHEV 10 FIRST-HAND EXPERIENCE

n accordance with the new rules established by the Ministry of Agriculture of the Russian Issues of state variety registration IFederation, since 2019 state aid per hectare that is allocated from the For over 15 years, EkoNiva’s varieties have been successfully grown in federal and regional budgets covers only regional varieties and hybrids Novosibirsk, Tomsk, Kemerovo and other oblasts of Siberia. The local specified in the State Register of farmers were quite impressed with their excellent traits, particularly Plant Breeding Achievements of the Russian Federation. crop yield and quality. However, the newly introduced state aid For a lot of agricultural producers, it regulations concerning the provision of subsidies per hectare made a came as a surprise that the varieties renowned in Siberia for their high number of EkoNiva’s varieties come under fire from critics. yield such as Triso, Licamero, Margret, Calcule, Rocket and Jackpot failed to 5 tonnes per hectare. Licamero futile. Paradoxically, the yield of the the frit fly and the Hessian fly are to qualify for the subsidy as they did even rose above the latter one intensive spring wheat varieties extremely harmful in the climatic not appear on the list devised for the producing 5.6 tonnes per hectare planted in the fertile soil for further conditions of this country, so, in West Siberian region. on the 260-ha area. This begs the commercial production reaches from order to protect the future crop However, the performance of the question: why are these varieties 5 to 7 tonnes per hectare, but they are from both diseases and pests, varieties is outstanding. For example, still not on the State Register for outcompeted by the check varieties the company’s pre- sowing seed at Letyazhye farming enterprise the West Siberian region? in the trials. Why does it happen? treatment practice involves not located in Kozhevniki district of Tomsk The trials of the spring barley According to the method of state only seed dressing agents, but also oblast, the 2018 yield of the wheat Licamero and the spring wheat variety trials employed in Europe, insecticides. variety Triso planted on a 106-ha field Triso ended several years ago with the seeds of the cultivars being Besides, there is one more issue amounted to 7.2 tonnes per hectare. the refusal to include them into tested are treated with one and the to consider: the state variety trials At the same time, the average yield the State Register because of their same chemical agent, which ensures do not stipulate either specific soil harvested from the 3,000-ha area insufficient performance. They fell uniform conditions for all the conditions or the amount of the reached 5.3 tonnes per hectare. For short of the required standard. The varieties. The relevant requirement fertiliser applied. Overseas, 2 testing several years in a row, the enterprise pea varieties Rocket and Jackpot, in Russia is different – no seed scenarios are available: if the plants had won the Regional Challenge the wheat Calixo and the soybeans treatment is applicable. are grown applying the intensive Cup for reaping the top yields of the Prudence are in the second year of But that is a relic of the past! What technology, then the procedure calls winter wheat variety Skipetr and the trials. Attempts are being made to do we do then - compare varieties for the use of growth regulators and spring wheat variety Triso. In addition increase the number of regions of or carry out environmental trials? at least 2 fungicide treatments and, to this, Pechyorkin farming enterprise the Licamero and Triso registration Nowadays, every farm uses seed should the low-input farming system in Kemerovo oblast harvested more based on the reviews of Siberian dressing agents. Let the State be employed, no growth regulators than 5 tonnes per hectare of the farmers and representatives of the Committee on the Variety Testing or fungicide treatments are involved. spring wheat Triso from 800 hectares regional agricultural departments. decide on the seed treatment I strongly believe that when it comes and the spring barley Calcule from The otherwise successful varieties product required, but their use to variety trials, the Russian crop the same acreage. failed the state trials due to a needs to be made obligatory. farming should develop in line with For Sibirskaya Niva operating in number of reasons. First of all, it is the This will provide equal growing the modern standards, drawing on Maslyanino, Novosibirsk oblast, outdated methods of state variety conditions for all the varieties. the world’s best practices. And variety the year 2018 was marked with trials and the meagre inventory of EkoNiva and numerous other testing for economically valuable high yield. The Triso crop sown on testing plots. There is a shortage of companies have come to the traits should stay true to its purpose. 5,700 hectares of land accounted fertilizers, fungicides and insecticides, conclusion that successful By Willi DREWS for 4 tonnes per hectare, with its which renders the effort to unlock production of cereal crops implies Doctor of Agronomy, seed production areas reaching up the full potential of intensive varieties insecticide treatment. For example, EkoNiva Advisor FIRST-HAND EXPERIENCE 11 EKONIVA № 64 June 2019 Brainstorming EkoNiva employees conducted special seminars dedicated to the seed providing proper contact with the soil and preventing it cultivation technologies of the cereals and pulses from EkoNiva’s from drying.’ seed portfolio. The seminars were held in Petropavlovsk and According to the visitors’ reviews, the seminars were fruitful. The Kostanay, the Republic of Kazakhstan. Commercial Director of Lari farming enterprise in Kostanay n Kazakhstan, agriculture is one When choosing seeds from The growers also inquired about oblast Ruslan Besayev got familiar of the most advanced industries. EkoNiva’s range, Kazakh farmers other matters: ideal seedbed with EkoNiva products through The distinctive continental favour such varieties as Triso of preparation, the recommended the worldwide web. Iclimate is characterised by cold German origin and Licamero tillage and seeding depths, etc. ‘Initially, I found the information winters with little snow and hot bred by Secobra, a French ‘Prompt seed germination and about the company’s varieties torrid summers which has an company. Both of them have high impact on crop farming. the elimination of moisture loss on the Internet, took a close adaptive properties, they are also look at them, read the reviews,’ ‘We have been present in distinguished by intensive tillering caused by deep pre-sowing says Ruslan. ‘Then we had a Kazakhstan for over three and high lodging resistance. tillage are vital,’ says Willi Drews. years. During the seminar, we ‘A seedbed is considered good personal meeting which resulted ‘A guarantee of a bumper harvest in demonstrated the whole range of when it’s hard on the bottom. in contract signing. During the arid steppes of Northern Kazakhstan our seeds to the partners’, says Willi The disruption of the capillary seminar in Kostanay, we discussed is massive and well-developed Drews, Doctor of Agronomy, Advisor all the topical issues with Willi sprouting in a timely fashion’, moisture movement should at EkoNiva. ‘Spring wheat is the crop Drews and got down to the continues Willi Drews. ‘The impact also be avoided. On the top, the Issues of state variety registration in the highest demand is in highest seeds should be covered with sowing campaign fully armed. We demand in Kazakhstan. They’re of seed quality on field germination an adequate number of fine soil are confident of success.’ interested in high-yield varieties has traditionally been one of the of intensive type. And we have dominant topics discussed during particles, which encapsulate the Lari possesses about 50,000 something to offer them.’ the meetings with the farmers.’ hectares of land, its main activities are field crop and vegetable production and dairy and beef cattle farming. This year, the company purchased Triso and Licamero – 65 tonnes of each – from EkoNiva. The management of Olzha Altyn Invest holding opted for a large volume. Prior to the growing season, 520 tonnes of seeds of spring wheat varieties Triso and Liсamero was dispatched to the enterprise. The farm also acquired 50 tonnes of Jackpot peas and 65 tonnes of Calcule barley. ‘Spring wheat is the main crop for us’, shares Vladimir Zavgorodniy, Chief Agronomist at Olzha Altyn Invest (Fyodorovka and Karabalyk regions, Kostanay oblast). ‘We’ve been cultivating barley for a long time, but Calcule from EkoNiva is a novelty to us. We have learned everything about the variety at the seminar. Now, we will see how good the harvest will be.’ Over 100 farming enterprises of the Republic took part in the seminars in Petropavlovsk and Kostanay. Each of the attendees had an opportunity to receive answers to their questions EkoNiva is committed to providing its clients with competent advice in order to guide their every step from purchasing seeds to harvesting. By Tatyana IGNATENKO 12 ORGANICS EkoNiva shares experience

Voronezh has hosted an Agri-Food Forum, one of the key topics at which was the development of agriculture in the region and the country in general. Organic producers, representatives of certifying companies and supervisory authorities took part in the event.

he President of EkoNiva organic buckwheat and millet at anticipated that the method of advantage over their foreign Group Stefan Dürr, the BioFach trade fair in Germany’, production would definitely gain counterparts due to lower Vice- President of the says the Company president. traction as early as 7-8 years ago. expenses associated with the TChamber of Commerce and ‘All our production was then That is why in 2012 the production acquisition or lease of land, fuel, Industry Elena Dybova, the export- oriented. It never even of organic beef, cereals and milk seeds and other expenditures. Executive Director of National occurred to us to focus on the was launched at our enterprise However, Russian farmers lack Organic Union Oleg Mironenko domestic organic market as it Savinskaya Niva, Kaluga oblast. experience and know-how and in and the Director of Kiwa BCS was virtually non-existent at Last year, in order to meet the the short run it will be necessary Frank Rumpe were among the that time. People lacked staple growing customer demand for to put some time and effort into invited speakers. foods, to say nothing of organic green food we certified another educating consumers on the ‘Voronezh oblast is high on the list products. Today, we still encounter 5.5 thousand hectares in Orenburg organic industry and earning of regions with great agricultural challenges, but it is clear to oblast. Besides, we are planning their trust. potential’, says Sergey Trukhachyov, everyone: whatever the times, to begin bio milk production at ‘In terms of the number of Deputy Governor. ‘In the Central the quality of products always the dairy in Divnogorye village, attendees of the plenary meeting Federal District, it is at the leading deserves special attention. I’m Voronezh oblast.’ and the guests interested in edge of the production of cereals, very glad that organic production Stefan Dürr assumes that organic the field, it was one of the most sugar beets and sunflower. The steals the spotlight again. We producers in Russia have an large-scale forums’, sums up Oleg agricultural processing sector is Mironenko, Executive Director of developing rapidly. Customer National Organic Union. ‘It clearly needs and competition pose new indicates the importance placed challenges while opening up new At the plenary meeting during on the development of organic horizons. In this respect, we have the forum, Executive Director of farming in Voronezh oblast. planned to allocate 7.7 billion rubles Savinskaya Niva Anatoliy Nakaryakov Currently, numerous companies to support local farmers, including shared the experience of developing are at a crossroads: whether to growers engaged in organic sustainable production. Today, the area get involved in the new area production, which is a promising of land land used for certified organic of activity or not. Our goal is to area of agriculture.’ production to 6,000 hectares. Since 2016, answer the vexed questions with Stefan Dürr told the audience the enterprise has been exporting organic the help of EkoNiva’s experience about EkoNiva’s experience cereals to Germany, and in 2017 it started supplying organic and recognised professionals’ in organic production and its beef to the Russian factory of HiPP, a German producer expertise. The forum has become short- term plans. of baby food. This year, plans are afoot to start bio milk one of the first considerable steps to achieving this important target.’ ‘In 1996, EkoNiva was the production. first company that presented By Aleksandr KUTISHCHEV WORLDWIDE 13 EKONIVA № 64 June 2019

range of equipment supplied by John Deere. If no problems considering the certification come up, next year we will provide our agricultural market with the John Deere 3B Series tractors.’ The trip to China was pleasant as well as informative. After visiting high-tech John Deere production sites, the guests had a chance to gain insight into the local culture. The group saw the Great Wall of China, the Olympic facilities in Beijing and explored the sights of Shanghai. ‘It is always pleasant to take part in such trips, especially if they are arranged by EkoNiva’, shares Viktor Kotov, Head of a farming enterprise (Voronezh oblast). ‘These visits to John Deere plants have made us sure that the machinery produced there is distinguished by its high quality, reliability and robustness. Heading East! Besides, it was so exciting to get behind the scenes of production sites, meet the experts in person The customers of EkoNiva-Tekhnika have travelled to many corners and get acquainted with the of the world to get insights into the working processes of the most peculiarities of agriculture in China.’ ‘The emotions from the trip are state- of-the-art plants producing agricultural machinery. The trips extremely positive’, says Aleksandr Morozov, Head of Doronichi were usually west-oriented, however, this time, EkoNiva has taken its farming enterprise (Kirov oblast). clients to the mysterious Celestial Empire. ‘This opportunity to test-drive the machine is seldom provided he group of clients ‘EkoNiva has been supplying The next point on the group’s at machinery plants, thus, the and employees of John Deere 6B Series tractors agenda was the visit to the tour of John Deere production EkoNiva- Tekhnika set off for to the market for more than John Deere facility in Ningbo site and a test drive have been TChina on 17 March. Time spent five years’, says Eduard Ivanov, producing over 55,000 machinery especially advantageous for us. In my experience, I have operated there was rich in both business and Head of Sales Department of units per year. The visitors took a closer look at the John Deere 3B John Deere harvesters and cultural aspects. The first destination EkoNiva- Chernozemye. ‘With its Series tractor, which is not supplied powerful tractors, so I can say point on their route was the city of robust quality and high versatility, to the Russian market yet, and even for sure that low hp machines Tianjin, home to the John Deere this machinery is made to meet had a unique chance to test-drive it. are also comfortable to operate. plant manufacturing 6B series the needs of any farmer both in ‘The sales of compact tractors I am grateful to John Deere and tractors. These machines have long the field and on the farm as it in the Russian market increase EkoNiva for the immaculate established themselves as reliable features increased lifting capacity by approx. 10% year on year’, organisation of the trip and the and versatile helpers that can for ploughing, fertilising and pest continues Eduard Ivanov. ‘EkoNiva unrivalled experience that will withstand the hardest loads. management.’ is currently negotiating the remain in the memory for years.’ possibility of expanding the By Viktor BARGOTIN 14 WORLDWIDE Bashkiria to grow soybeans

The product portfolio showcased Local agricultural producers also by EkoNiva has traditionally contribute to the development included cereals, pulses, annual of the farming sector. As for the and perennial forage grasses. field crops, Bashkir farmers are The company is known all over increasingly opting for soybeans Russia from Kaliningrad to as a globally promising crop. Vladivostok. Bashkiria is also Denis Yemelin, Director of a familiar with the company. The farming operation in Meleuz most popular crops in the republic district, Bashkiria, came to the are barley, lentils and wheat. The exhibition AgroComplex 2019 company representatives showed for this very purpose. In search of Radiy Khabirov, Acting Head of a suitable variety of the product Bashkortostan, the new varieties rich in vegetable protein, he of winter wheat, which had been headed straight to the booth of developed in the in-house breeding EkoNiva- Semena. programme – Sheratan, Alioth and ‘I am looking to introduce Cepheus. The high-ranking official soybeans into the crop rotation visited EkoNiva’s booth and was on my farm’, said Denis Yemelin. impressed with what was on offer. ‘I have read a lot about this crop ‘We are happy to have prominent and I am aware of the great companies – such as EkoNiva demand for it in the market. EkoNiva-Semena has successfully exhibited – as investors and partners in Soybeans are a new crop for our agriculture’, highlighted Radiy region. We are buying a small lot th its products at the 29 international trade Khabirov. ‘Very few companies for now as we want to try it first. are involved in plant breeding in Once we achieve positive results, show AgroComplex 2019, a major business Russia nowadays, but that is an we will significantly increase the event in the agricultural sector of the Volga integral part of successful crop acreage under the crop. I hope farming.’ everything will work out well!’ and Ural regions, regions, held in Ufa. By Tatyana IGNATENKO Demand exceeds supply

‘We have been present in Kazakhstan over three years now’, relates Aleksandr Suntsov, Sales Representative of EkoNiva-Semena. ‘This year, we’re observing a booming interest in our seeds. The demand has even exceeded the supply.’ The most popular varieties are Licamero, Calixo and Triso. The Kazakhs are also enquired about malting barley. ‘Draught-resistant varieties are the most relevant for Kazakh farmers’, says Kirill Adkin, Head of Agricultural Technologies Department of EkoNiva-Semena. ‘Seed production is at an early stage of development in Kazakhstan. They need seed suppliers, that’s why the booth overflowed with prospective The company as usual has an buyers of our seed material. Of EkoNiva-Semena has attended the impressive choice of winter and course, high quality seeds are not a spring wheat, barley, peas, soybeans, guarantee of success, the after- sales international agricultural exhibition corn, annual and perennial forage support we provide is no less AgriTek/FarmTekAstana 2019, the largest and turf grasses available. The important. Our guiding principle in seeds on offer are distinguished this matter is “from the purchase of trade show in the entire republic. for their high yield potential, seeds to a bumper crop”.’ seed quality and resistance to unfavourable conditions. By Tatyana IGNATENKO WORLDWIDE 15 EKONIVA № 64 June 2019 Bashkiria to grow soybeans Team success The invaluable contribution of EkoNiva-Tekhnika to the development is an array of services offered by John Deere through their global of precision farming systems and the promotion of AG-DATA Integrator authorised dealer network. When selling a machinery unit or carrying in Russia has earned the holding a prestigious award from John Deere. out maintenance, the dealer provides clients with a solution package that is custom- tailored to their farm needs and improves the operational efficiency of the equipment.’ It is the technological change that drives the dealership centres to create smart farming departments, dedicated to FarmSight solutions. The highly-trained experts of these departments are responsible for proactive service and support of the equipment, they are involved in optimising the farming systems, conducting chemical use surveys and generation of prescription maps for fertiliser application. The main objective of a smart farming division is to provide easy access to machinery and agronomic data essential to making proactive management decisions for your operation. ‘EkoNiva-Tekhnika is actively developing its smart farming department’, continues Anton Grebnev. ‘The technicians and agronomists perform a full cycle of works that a client requires. In a few years’ time, the specialists will have accumulated a sufficient amount of data, which will enable them to estimate and calculate the costs. They will gain experience and work out the most effective customer support strategies.’ The vast majority of John Deere The award ceremony took place The AG-DATA Integrator facilitates field operations performed, the dealers across Europe have made within the framework of the two-way exchange of real-time scanned soil layers and the soil fertility significant investments to develop field maps and the data regarding zones. The next step is testing the Farmsight Summit organised professional FarmSight services machinery, trailed implements, planning and production process by John Deere Corporation in and are well prepared to support crops and prescriptions from data management modules with Germany. Mark von Pentz, President, customers by providing these John Deere. Thus, the operator subsequent synchronisation with the Worldwide Agriculture and Turf integrated solutions to help drive performance is improved through ERP system based on 1C: Enterprise Division, Global Tractor and Hay and improvements in productivity Forage Platforms and Advanced cutting the time taken up by display Agro Management platform. set-up. In effect, all the operator and profitability. The delegation Engineering, Helmut Korthoeber, After taking part in the award of EkoNiva-Tekhnika saw this has to do is accept the settings and ceremony, the delegation of Marketing Director, and Sergey firsthand as exemplified by Strom, continue with the task at hand, EkoNiva-Tekhnika participated in Didenko, Head of Russian branch of a monopolist in John Deere John Deere Agricultural Holdings, while automatically recording the the seminar on integrated solutions kind of operation and the fertiliser, equipment on the territory of the Inc., handed the prestigious award to organised by John Deere. The chemical and seed application Czech Republic. The main strategy EkoNiva-Tekhnika. presenters paid special attention rates. All the data is automatically to possible ways of optimising the of Strom is to be closer to their Since there is no better way to transferred to the John Deere processes, technical and agronomic clients, meeting all their needs, achieve more than by working operations centre and then to the aspects of the issue. so FarmSight solutions seem to together, the project was carried AG-DATA Integrator. be the company’s main growth ‘The Russian farmers using out jointly by EkoNiva-Tekhnika, vector. Although monopoly is In the fields of EkoNivaAgro, which John Deere equipment already EkoNivaAgro, John Deere and strictly prohibited in this country, provides a testing ground, the data benefit from FarmSight services’, JSC ‘Scientific research institute companies providing the exchange between the system and says Anton Grebnev, Sales and Centreprogramsystem’. the field machinery is currently Service Manager for Satellite customers with the full range of AG-DATA Integrator, a software being tested within the GIS and Systems of EkoNivaSibir. ‘Dealers digital services are still few and far product developed on the basis of the precision farming modules. are actively introducing the between. Today, EkoNiva-Tekhnika 1C: Enterprise platform, involves field Precision farming technicians solution in their customers’ farms. is confidently moving towards the work planning, GPS data recording together with the agronomists are Generally speaking, FarmSight achievement of this goal. and precision farming tools. currently collecting the data on the By Viktor BARGOTIN 16 FIELD NEWS

As for Väderstad machinery, it can be described in four words: Fashion Farmer 2019: 25 years reliability, versatility, speed and accuracy. Fashion Farmer presented a wide range of developments of of innovation and development the Swedish brand, including the Tempo TPF 16 seed drill. Since 2012, EkoNiva-Chernozemye has been annually holding ‘The machine has set a world a large-scale event called Fashion Farmer. It has become a traditional record by planting 502 hectares of land in 24 hours’, says Roman festival which brings together partners, colleagues and friends and Logunov, Sales Representative of EkoNiva- Chernozemye. ‘When gives them the opportunity to discover cutting-edge solutions for operating at 20 km/h, the sowing the agricultural sector and technological innovations, as well as quality is 98-99%. The Tempo TPF 16 seed drill is equipped with the to discuss topical issues. On 31 May, over 400 guests gathered in PowerShoot technology – the so called ‘pneumatic shot’ – in which Dobrino village, Voronezh oblast, to take part in the event which excess pressure is used instead of marked EkoNiva’s 25th anniversary. vacuum to mitigate the vibration and achieve precise sowing at a he event featured 65 units harvesters, seed drills, balers, and 1,200 l/min are designed high speed.’ of equipment of the world's trailed and self-propelled sprayers, for both application of liquid Since EkoNiva-Chernozemye has leading brands – John Deere, ploughs, harrows and so forth. fertilisers and treatment with been supplying JCB machinery to TJCB, Väderstad, Pöttinger, Fliegl, crop protection agents. The tank the domestic market for 12 years The John Deere DB55 planter with Gregoire Besson, Monosem, Roc, the Exact Emerge row units stood capacity of 4,000 litres increases already, it was only natural that and Haybuster. The specialists of out from the rest of the novelties the performance and reduces the the British marvels occupied their EkoNiva-Chernozemye provided due to its unique combination number of refills. The John Deere rightful place in the parade. The the guests with a detailed insight of high-speed sowing (16 km/h), R4040i sprayer is successfully used new JCB 560-80 Agri telescopic into the technical characteristics unrivalled uniformity and quality of in precision farming for variable rate handler received special attention. of the exhibited machines which seeding (more than 99%). application of the working solution. The unique features of the model were also shown in operation. The operation of the new Two new models of tractors are the lift capacity of 6 tonnes, the The headliner of the machinery John Deere R4040i self-propelled were presented as well – boom radius of 8 metres, the bucket parade was John Deere presenting sprayer was demonstrated in the John Deere 6195M, which capacity of 5 cubic metres, as well a wide range of farm solutions to autopilot mode, without the replaced the well- proven as the boom stabilisation system. the guests: tractors from Series operator. Two centrifugal pumps machines of 7 Series, and The machine is one of the most 6 to 9, grain and forage combine with the capacity of 1,000 l/min the John Deere 8245R, which versatile, efficient and at the same became a worthy representative of time cost-effective in its segment. 8 Series. The operating characteristics ‘We have been cooperating with of the latter model had already been EkoNiva-Chernozemye for some appreciated by farmers. ten years’, says Nikolay Skoba, Mechanic of Rusagro Group. ‘We ‘Thanks to EkoNiva-Chernozemye, have no doubt that JCB telescopic we have reliable and high-quality handlers are the best choice. The machines at our enterprise’, says 531-70 Agri models operate at our Maksim Trineyev, Manager of farm coping with heavy workloads Chernozyom farming enterprise, perfectly. But the enterprise is Voronezh oblast. ‘We are especially developing, and we know where pleased with the four John Deere to go as soon as there is a need to 8 Series tractors that we have in buy new machines for the fleet.’ our fleet. Once you start using such a tractor, you realise it is worth The machinery of such many times the sale price.’ manufacturers as John Deere, FIELD NEWS 17 EKONIVA № 64 June 2019

Pöttinger, Fliegl, Roc and Haybuster ‘We are always happy to help Russia. ‘But I wouldn’t say the taken very seriously’, says Vladimir was showcased at the hay and anyone who wants to develop their same about our partnership, since Popov, Director of Merkuriy farming forage preparation site. business and make more profit in EkoNiva rather unites us. We do enterprise, Verkhnyaya Khava district. The precision farming site also the agricultural sector.’ greatly appreciate the company’s ‘EkoNiva offers an excellent range sparked a great interest among the The head of the Russian branch of commitment to create such warm of seeds and helps to select the best participants of the event. John Deere Corporation Sergey business relations, its openness cultivars taking into account the and ability to hold a constructive enterprise’s specific requirements. ‘We are actively developing Didenko noted that Fashion Farmer dialogue. All of this is essential We have chosen the Lgovskaya 4 precision farming now’, says Ivan creates a great opportunity to be for discussing the needs and and Skipetr winter wheat varieties, as Vorobyov, Executive Director tuned in to the latest innovations problems of farmers and working they crop well in our fields.’ of EkoNiva-Chernozemye. ‘To and share experience. out effective solutions together.’ be more exact, we are testing EkoNiva’s old friend and partner EkoNiva-Food created a jolly the latest developments in the Philip Westman, Sales Manager of Another participant of the festival, mood by arranging a refreshment fields of EkoNivaAgro-Left Bank Väderstad subsidiaries, also visited EkoNiva-Semena, showcased a stand with cool milk, ice cream, Operation on the area of 4,000 ha. the event. The history of relations wide range of its products – seeds yoghurts, and milkshakes which Using satellite data and various with the Swedish manufacturer of peas, soybeans, winter and the guests tasted with pleasure on sensors, our specialists have already began in 2002, and the first machine, spring wheat, oats and lentils of such a hot day. prepared both yield maps and the Rapid combined seed drill, was the highest quality. The enterprise’s ‘It turns out that EkoNiva is not prescription maps. This year, we delivered to Russia soon after. in-house laboratory attested to the only a supplier of farm machinery, quality of the presented seeds. have carried out an experiment on ‘It’s a pleasure to see what success but also a producer of delicious integrated sowing and integrated EkoNiva has achieved over 25 years ‘Today we have the chance to dairy foods’, says Sergey Glaznyov, fertiliser application using the of its work’, shares Philip Westman. present our own varieties of winter Deputy Manager of Agro-AK, prescription maps for the first time. ‘The company has contributed wheat – Cepheus and Sheratan – Voronezh oblast. ‘I just can’t get In Russia, no enterprise has had a enormously to the development bred by our specialists with regard enough of the natural milk, and the similar experience on such a vast of agriculture in general and to the climate of the Central taste of the ice cream reminds me area yet. At the end of the year, we propelled our partnership relations Region of Russia’, says Aleksandr of my childhood.’ plan to test a programme together Ryabenko, Sales Representative of The day was full of warm with John Deere which will allow to a whole new level. This year, we EkoNiva-Semena. memories, vivid emotions and us to combine all the parameters of have record-breaking sales again!’ precision farming – both technical JCB also congratulated EkoNiva on The guests of the event really ambitious plans for the future. We and agronomic – into a single data the 25th anniversary. appreciated the booth of congratulate EkoNiva on another array and upload them to 1C. This EkoNiva- Semena. significant event and look forward ‘A dealer is considered to to new victories! will be another breakthrough!’ be a mediator between the ‘Voronezh oblast is very large, with EkoNiva’s long-time partners and manufacturer and the user of the varying amount of precipitation colleagues, those who witnessed machinery’, says Svetlana Petrova, and nature of the soil. That is why By Viktor BARGOTIN, the growth of the company, visited Deputy General Director of JCB the choice of seeds needs to be Aleksandr KUTISHCHEV the festival to meet their friends. ‘I believe that the company will see many years of further development and prosperity’, says Aleksandr Rybenko, Regional Director of EkoNivaAgro in Voronezh oblast. ‘EkoNiva has contributed largely to the revival of agriculture in our region. Today we can see state- of- the-art and reliable machinery working in green fields. And I am sure that the company will achieve even more impressive results.’ Björne Drechsler, Deputy General Director of EkoNiva-Tekhnika, is convinced that everyone will get valuable insights from this festival. 18 TECHNICAL INSPECTION

Maximum yield

Väderstad machinery allows farmers to create perfect hopper when working with conditions for seed germination. sunflowers. This allows to plant sunflowers with 97% precision. he Tempo L is a high-speed conventional tillage. This which shifts the load from the This season we’re planning to use precision planter. The key season, the Tempo planter central row unit to the lateral ones. a more powerful tractor with the advantage of the Tempo was used for sowing corn with Thus, all the ups and downs of Väderstad Tempo L16 to reach an Tseries is the unique PowerShoot simultaneous fertilisation on the land are compensated, which even higher planting speed’, adds technology which provides 3,500 hectares of land. results in an even emergence. Aleksandr Shubin. ‘I would also unmatched planting precision. ‘The PowerShoot technology ‘One of the most essential like to point out that the planter Conventional planters suck seeds increases not only precision, advantages of the Väderstad Tempo is absolutely reliable and easy to in with vacuum and drop them but also the planting speed’, L16 is versatility’, adds Roman maintain. and easy maintenance into the seed tube. Seeds bounce comments Roman Logunov, Logunov. ‘It is suitable for working of the planter. There hasn’t been inside its walls and get into the soil Sales Representative of with both conventional and no-till a single issue with the machine with no guarantee of precision. EkoNiva- Chernozemye. ‘While a technologies, thanks to its ability to during the season, besides, it The Tempo sowing unit uses traditional planter works at the plant with the maximum pressure takes as little as 15 minutes to positive pressure to make each speed of 7-8 km/h, the Väderstad of 325 kg per coulter.’ prepare it for field works.’ single seed find its place on a Tempo planter demonstrates During treatment, sunflower High speed and pinpoint precision rotating wheel. In order to get 96- 99% precision at the speed of seeds become sticky which of planting enabled the enterprise the best results, three singulators 16- 17 km/h depending on the crop.’ increases the likelihood of skips ensure the absence of doubles to significantly optimise its Apart from the PowerShoot and doubles. That is why the regardless of speed. When the expenses and achieve terrific results. technology, the model has a manufacturer recommends seed approaches the outlet, the few other options enhancing adding some talcum to the front By Aleksandr KUTISHCHEV pressure is cut off to accurately precision. For example, each row put it into the coulter tube. Then unit is equipped with an individual the flow of excess air catches the electric drive and the Väderstad seed and it is shot down the power E-Control system which enables shoot and into the soil at the speed instant data exchange between at 50 km/h. Every seed travels at the planter, the tractor and the identical speed, which guarantees operator. Sensors monitor the work precision placement. Upon leaving of the planter non-stop giving the coulter tube, the seed is gently the farmer a chance to control stopped by the closing wheel. the process in real time mode Thus, optimal soil contact is remotely and informing him of achieved at a preset depth. any skips and doubles. Calibration ‘We purchased a Väderstad Tempo and adjustment can be done on L16 planter last year’, says Aleksandr all sections simultaneously or Shubin, Mechanic of EkoKorm LLC, on each row unit individually. In Voronezh oblast. ‘Before that we had comparison with power drives, used pneumatic 8-row machines of electric drives help to exclude drive other manufacturers, but they don’t wheel or chain slipping, which also stand the comparison with this improves planting precision. model in terms of performance.’ Flawless depth control is achieved The enterprise implements through the use of hydraulic system TECHNICAL INSPECTION 19 EKONIVA № 64 June 2019 A top 5 exporter

vL, a 5th generation family- run company, has been leading the way in the Bagricultural machinery market for 150 years. Today, its turnover amounts to 55 million euro. ‘BvL successfully exports its services and commodities all around the globe’, said Bernd Altusmann, Minister of Economics in Lower Saxony. ‘Seventy per cent of machinery produced is sold abroad.’ EkoNiva-Tekhnika and BvL are engaged in fruitful and efficient collaboration. Over 70 BvL machinery units have been shipped to the farms of various regions of the country. ‘Specialised mixer wagons are currently in high demand’, says Artyom Konoplyov, Brand Manager of the Sales Department of Kaluga branch of EkoNiva- Tekhnika. The key advantages of BvL are th the high quality of the materials BvL has entered the top 5 list of the 10 international trade award used for manufacturing and the ceremony. The state of Lower Saxony (FRG) annually recognises patented EDS unloading system intended for ensuring even feed organisations’ special achievements in international trade. The distribution. solemn ceremony took place in Hannover during the largest EkoNiva-Tekhnika Holding and BvL are ready to offer their partners an industrial exhibition in the world – HANNOVER MESSE 2019. interesting solution in cattle feeding optimisation – the versatile V-DAIRY connected with feeding. For example, Clients of EkoNiva-Tekhnika are that the feeding management FEEDER system for feed management they can promptly adjust the ration currently testing the system. The system is bound to become and control. The system enables when feed quality changes via any first positive reviews have already an indispensable tool for farmers. the farmers to control all processes electronic device with Internet access. been received and it is obvious By Tatyana IGNATENKO 20 TECHNICAL INSPECTION

Dreams come true Belostok agricultural production cooperative skips and avoid overlaps while Deere 2410 field cultivator and working the soil.’ three telehandlers: JCB 531- 70, in Tomsk oblast knows how to achieve AutoTrac helps to follow the JCB 535- 95 and JCB526-56. guidance line and maintain the Telehandlers are indispensable at dreams. The key components are diligence, consistent accuracy of in-field any farming enterprise, especially self-confidence and a reliable partner. The operations allowing to minimise at those engaged in livestock input costs. farming. For example, the farming enterprise has been productively 'Machine automation may JCB 535- 95 telehandler can meet cooperating with EkoNivaSibir for almost ten increase productivity by up almost all the demands of a cattle to 15%', says Anton Grebnev, farm. The 3-piece boom makes it years. Satellite Navigation Systems Sales possible to deliver bales and rolls and Service Representative of to a height of 10 metres ensuring aruyr Yarvumyan, Manager if it was possible to boost the EkoNivaSibir. ‘The tractor operator the most efficient use of storage of Belostok farm, had efficiency of his state-of-the-art can make perfect headland turns, facilities. The machine can also cherished a dream of a big machines. even at full speed. AutoTrac handle silage and manure, bulk Pdairy farm for years and, finally, automatically guides the tractor materials and big bags. he succeeded. It was a pioneering 'Dairy farming is one of our core project in Tomsk oblast. Besides, businesses now', says Paruyr now the enterprise is the only ‘We do not need to line the field anymore’, Yarvumyan. 'Our raw milk is in Ayrshire stock-breeding farm continues the farmer. ‘Autosteering helps high demand at Severskiy Dairy beyond the Urals. Belostock is to reduce skips and avoid overlaps while Plant, the major milk processor of the largest farming enterprise in working the soil.’ the region. Our farm is one of its Krivosheino district producing principal suppliers.’ almost half of the district's Belostok is going to enlarge the agricultural output. through the optimum pass milking herd soon. There are also 'Our farmland is 15,000 hectares, 'Belostok has implemented helping to reach the high level plans afoot to build a new farm for we are engaged in crop farming, precision farming technologies, of precision. The operator has 1,200 head of dairy cows. dairy farming and breeding', says which significantly reduces costs to focus only on watching the Over a quarter-century in Paruyr Yarvumyan, Manager. 'There and increases efficiency', says tractor and implements making agriculture, Paruyr Yarvumyan has are 3,000 head of cattle on our farm Aleksandr Zuyev, Sales Manager of necessary adjustments on the go. formulated the principle that he and 1,000 of them are milking cows. EkoNivaSibir. Satellite navigation and AutoTrac always adheres to: dreams and We are located in the northernmost Paruyr Yarvumyan has acquired allow to operate with precision the most ambitious plans come part of Tomsk oblast, and our four AutoTrac Universal Steering at night and under low-visibility region is considered to be an area into reality if you regularly make Kits ATU200 for his farm machines conditions improving productivity steps forward and your vision for of high-risk farming. Our work is and is planning to get two more in of the vehicles.’ hard, but robust and highly efficient the future is supported by such a the near future. Over the years of cooperation, machinery helps to handle any job.' trustworthy partner and dealer as ‘We do not need to line the field EkoNivaSibir has supplied EkoNivaSibir. As a visionary leader, Paruyr anymore’, continues the farmer. Belostock with two John Deere Yarvumyan once wondered ‘Autosteering helps to reduce 730 air disk drills, one John By Tatyana IGNATENKO TECHNICAL INSPECTION 21 EKONIVA № 64 June 2019

CB now offers a line-up of 25 different wheel loader models, which 'Jare manufactured on three Fifty years continents’, says Tim Burnhope, JCB Chief Innovation and Growth of JCB wheel Officer. ‘With our innovative range, we are exceptionally well- placed to increase our loaders sales in the agricultural and construction sectors.' EkoNiva has been successfully cooperating with JCB for over 10 years. In 2018 alone EkoNiva- Tekhnika supplied its clients with 130 wheel loaders of different models. 'Of the entire range, telehandlers, compact wheel loaders and skidsteers are particularly favoured by our clients', says Artyom Konoplyov, Sales Department Brand Manager of EkoNiva-Tekhnika. The British equipment manufacturer is celebrating a half-century 'These machines offer exceptional milestone since the introduction of wheel loaders into the JCB reliability over a range of on- farm tasks. Due to their high performance range. Nowadays, thousands of these machines come off the and user-friendly design, they are indispensable year-round.' conveyor belt in the JCB factories all over the world. EkoNiva's clients have shared compacting up to 1,200 tonnes of Left-Bank Operation of manure and so on. The machine their experience of handling the silage per day, loading sand and EkoNivaAgro, Voronezh oblast is reliable, powerful and indefatigable machines on their aggregate and what not.’ ‘A JCB 434S wheel loader has operator-friendly.’ farms. The enterprise's main areas been operating on the farm since Farming Enterprise n.a. Kirov, Lednyovo farming enterprise, of activity are dairy farming, 2016. The loader has done 10,000 Suzun district, Novosibirsk oblast Vladimir oblast cereal and fodder crop growing. engine hours so far', says Roman 'When considering the purchase The company is engaged in Currently, Shikhobalovo has a herd Litvinov, Director. 'This particular of the JCB 541-70 telescopic dairy farming. Today, the herd of more than 7,000 head, of which model is tailor-made. Specifically loader, we had to take a long amounts to 1,300 milking cows. 3,000 head are milking cows. The for the needs of our farm, the hard look at the available In addition, the farmers cultivate daily milk output is 86 tonnes. The machine has been enhanced with options', says Aleksandr Mulya, 5,600 hectares of land, with grain crops cover 3,000 hectares, an improved hydraulic system Chief Engineer of the farming spring and winter wheat, corn the area under rapeseed is 1,300 for more precise forage dosing. enterprise. 'We watched the JCB and rapeseed as the major crops. hectares, corn is grown on 1,500 As for the attachments used, machinery working in the fields 'A JCB 434S wheel loader has ha. Shikhobalovo ranks high in we have a special grain shovel of a neighbouring farm and been operating at our facility for the agricultural sector of Vladimir equipped with hydraulic cylinders. asked our colleagues for advice. two years', says Dmitriy Byakin, oblast and it is one of the leading The loader works for a minimum The model's high efficiency was Chief Agronomist of Lednyovo. milk producers in Russia. of 11 hours daily, mixing about really appealing. In comparison 'The JCB 434S easily solves the 120 tonnes of forage, scraping with its older counterparts, the issue of manure management JCB 541-70 is super powerful with in the barns: about 500 tonnes incredible manoeuvrability.’ of organic waste is removed EkoNivaSibir supplied a JCB daily. The machine is also loader to the enterprise last year. indispensable when it comes The farm is engaged in dairy to fodder preparation, silage farming with the total herd of compaction and road clearing in 3,500 head of cattle. winter. ’ 'The client also decided to buy Shikhobalovo cooperative, a grain shovel with the capacity Vladimir oblast of 2.7 cu. m, a manure fork and The farm managers purchased a silage shear', says Aleksey a JCB 434S wheel loader only Burkhovetskiy, Senior Sales a month ago. Representative of EkoNivaSibir. 'These JCB attachments are used 'Even before we bought the for taking silage and haylage out machine, we had heard a lot of of the clamps with minimum positive feedback about this losses. The telescopic loader has model and its performance', become a welcome addition to says Ilya Monastyrskiy, Deputy the farm’s machinery fleet.’ Director General of Shikhobalovo. 'The loader does an invariably By Darya DENISOVA, good job whether coupled with Aleksandr KUTISHCHEV, a bucket or a fork: it is capable of Tatyana IGNATENKO 22 TECHNICAL INSPECTION

JCB for transparency EkoNiva-Tekhnika team has visited the JCB factory in the United Kingdom. The hosts warmly welcomed the Russian guests and showed how JCB machines are made.

koNiva is one of the leading The delegation visited a spare PowerShift transmission. The ‘It is not the first time that I JCB dealers in Russia. It parts store, saw its operation and JCB AGRI Pro has a wide range have taken part in JCB factory arranges annual visits of logistics. They also witnessed work of agricultural applications. tour in Great Britain. However, Eits specialists and clients to JCB of Live Link customer support in real The machine's hydrostatic I am excited and impressed ', factories. time, which monitors JCB machines drive module ensures great says Gagik Baroyan, Manager of 'It benefits farmers to see with around the world 24/7 with the help manoeuvrability at low speeds, Kaluzhskoye farming enterprise. their own eyes how JCB machines of cutting-edge technologies. The while the JCB PowerShift secures 'Such customer trips are always are produced ', says Artyom farmers got particularly interested high efficiency and delivers strong useful for farmers. We have had an Konoplyov, Brand Manager of in assembly lines of wheel loaders towing ability at high speeds.’ opportunity to see all the ins and outs of the manufacturing process, EkoNiva-Tekhnika. 'The tour and telescopic handlers. There The JCB EcoMax Engine (145 hp) the application of cutting- edge enables our clients to look into the the JCB hosts drew everybody’s produces an increased torque solutions, which surely inspires production process, technologies, attention to the JCB 541-70 Agri Pro. at low engine speeds, which trust in JCB. Our farm's fleet compare JCB machinery to ‘This is the world's first enhances the machine's efficiency has four yellow and black JCB its competitors and take the telehandler with the new 2-in-1 and the life of transmission. The machines. We don’t even consider final purchase decision. In our hybrid transmission DualTech loader's maximum lift capacity is buying loaders of any other brands experience, 90% of the clients opt VT. It combines the benefits 4,100 kg and lift height is 7 meters. as none can rival JCB machines.’ for JCB after such factory tours.' of a hydrostatic drive and the By Viktor BARGOTIN OUR HUMAN RESOURCES 23 EKONIVA № 64 June 2019 Green light to young farmers

Voronezh State Agricultural University has summed up the results of the 7th stage of the annual intellectual quiz Young Farmer. Forty best projects from all federal districts of the country have been nominated for various awards.

special prize from could support the most original especially with the support of the achieve even better results EkoNiva went to the of them’, says Stefan Dürr, EkoNiva government. This is particularly in farming through fruitful team of Volgograd State Group President. ‘I respect the true for organic dairy farming.’ cooperation. Besides, EkoNiva AAgricultural University which decision of our participants to According to Stefan Dürr, gifted, president invited the finalists had developed a business model become individual farmers. It is ambitious and creative young from Volgograd State Agricultural of organic dairy farming called not easy, however, an individual people are essential for the University to do internship at the Cultured Cow Farming Enterprise. farmer has some advantages development of the Russian company and promised to discuss ‘Young Farmer is a great project compared to large agricultural agricultural sector and rural areas the project presented at the which is meant to pool innovative holdings. A young farmer can in general. More experienced contest in more detail and assist in ideas of young people from all be prompter and more flexible colleagues must create optimal its further development. over the country, so that the state in implementing innovations, conditions for the youth and By Aleksandr KUTISHCHEV Learning best practices at EkoNiva Students of Novosibirsk State Agricultural University and Kemerovo State Agricultural University received their training at EkoNivaSibir service centres.

uniors and seniors had an questions about internal opportunity to get hands- on combustion engines and tractors. engineering experience, Eventually, seven people were Jto learn how to operate picked out.’ state- of-the- art machinery, to The first week was focused on communicate with professionals learning theory, service experts and of the service shops at Novosibirsk engineers lectured the students. and Krasnozyorskoye dealer Then, the students had a four-day centres of the company. internship at the service shops. and our goal is to help them, to Students will undertake the ‘When it came to choosing ‘We’ve organised an introductory get them involved even more, and next phase of internship during candidates, we were guided course on maintaining John Deere then – provide them with a job the summer, when they have by two criteria: their interest and JCB machinery’, says Alexey on our enterprise. The company passed their exams. A few in self-development and basic Osotov. ‘It’s great that such experience is consistently expanding, we’re groups of trainees will come to knowledge level’, says Alexei makes youngsters interested in the interested in raising up new experts EkoNivaSibir again within the Osotov, Manager of Engineering profession. While they’re young, they and we’re glad to cooperate with period from June to September. Department of EkoNivaSibir. ‘So, absorb knowledge like a sponge, agricultural universities in this respect.’ we asked the guys elementary By Aleksandr KUTISHCHEV 24 OUR PEOPLE

‘Last year, we came first at regional competitions among organisations and became prize- winners at local tournaments with professional athletes. But at this race, we have realised that we need to improve the level of training and strive towards the well-coordinated work of the team, rather than individual fitness of each member. Besides, we had never before dealt with 10-seater boats which are lighter and faster but also more sensitive to the slightest mistakes. With this in mind, we decided to start using this kind of boat for training in the Dragons make a quantum leap nearest time to polish our skills.’ On 18 May, the team showed the result of 2 minutes 20.782 seconds The dragon boat racing team of EkoNiva-Chernozemye has taken at the 500-metre distance, and the following day it lost the 200-metre part in the European Championship qualifying competitions. It race by a neck with the result of was the first time they had tried their hand at this sport along 57.736 seconds. To encourage the athletes, with real professionals. EkoNiva-Food treated them to fresh products from natural milk and he dragon boat racing team Even though the athletes eventually among 16 best teams of Russia at presented them with branded gifts. of EkoNiva-Chernozemye has conceded to the rivals, the the distances of 200 and 500 metres. Enthusiastic and full of emotions, taken part in the European competition was the making of ‘For us, it has been a novel our team is ready for rigorous TChampionship qualifying them and became an invaluable experience of taking part in a training and, as usually, strives for competitions. It was the first time experience. race of such a level’, says Sergey they had tried their hand at this victory! At the Krylatskoye Rowing Canal Storozhev, Head of EkoNiva- sport along with real professionals. in Moscow, our rowers competed Chernozemye Service Centre. By Aleksandr KUTISHCHEV Keeping fit ‘It was not our first tournament, but Lokomotiv fitness and health centre in Liski has hosted a volleyball for the first time we were selected tournament for EkoNiva teams. to compete with the Left-Bank team in the draw’, shares the team captain he competitors NivaStroy team won the silver. considering that two of the team Dmitriy Muravlyov. ‘The game was demonstrated splendid According to the captain players are professionals, they really exciting and intense. And the physical shape and fought Ivan Kostyrkin, Construction were not upset at all. The bronze organisation is superb! By the next game, we will improve our tactics Tfor the prizes with genuine gusto. Department Manager, though went to EkoNivaAgro-East team. and design our own manoeuvres.’ Left-Bank Operation of the team had aspired to the gold By Aleksandr KUTISHCHEV EkoNivaAgro took the well- deserved first place. ‘A lot of our employees are keen on volleyball, they used to play it at schools and universities, so their experience has come in handy’, says the team captain Artyom Petrin, Deputy Chief Herd Manager. ‘We started intensive trainings three weeks before the tournament, gathered twice or thrice a week at the gym and played. Each of us gave a hundred percent on the game day and we won. Nevertheless, there is still room for improvement. Therefore, we will train harder and work on our lineups, so that no rivals could catch us off-guard.’ HEALTHY LIFESTYLE 25 EKONIVA № 64 June 2019 Beauty starts with milk EKONIVA brand has partnered with the first Moscow Forum of Beauty and Health. The event took place at the Fashion Museum as part of a project run by the charitable foundation Do Good.

he new project set up by desserts. Oksana’s mother Yelena Oksana Fedorova, TV host, and little daughter Liza were Miss Universe, a mother of among the guests as well. Ttwo children, President of the ‘I love dairy products, my family charitable foundation and Director members regularly eat them’, ‘Dairy products along with fruit fat content. The ultimate secret of the Fashion Museum, is aimed at says Yelena Fedorova. ‘My and vegetables are in the top-3 of women’s beauty and health is the popularisation of family values, granddaughter likes sweet yoghurts of the healthiest foods’, believes simple: eat a healthy diet, be active true ideals of feminine beauty, and, and quark desserts. We do our Dmitry. ‘Milk rich in a range of and follow traditional values!’ last but not least, a healthy lifestyle. best to instill healthy eating habits vitamins, coenzymes and calcium, The famous psychologist, TV and Famous actors and public figures, in the kid. When choosing dairy is simply irreplaceable. Besides, radio host Anetta Orlova can cut sports instructors and doctors, products, I, first and foremost, look there is a huge number of original anything out of her everyday diet beauty experts and psychologists at the brand: the manufacturer’s tasty and healthy dishes, which except for dairy products. She is conducted motivational sessions, credibility is important to me. I have can be cooked from EKONIVA convinced that what ladies eat has where the issues any woman can already purchased products by ingredients.’ a direct impact on feminine health relate to were discussed, i.e. how to EKONIVA and I am quite happy with Oksana Fedorova also took part and beauty. maintain beauty, youth and health. the quality.’ in the tasting of EKONIVA dairy ‘I love curds and fermented dairy That day, all the forum guests According to Dmitry Vyrodov, products. products’, says Anetta. ‘When were hospitably treated to brand’s chef and President of the ‘Proper dairy products have a shopping, I pay attention to the dairy products under EKONIVA favourable influence on women’s shelf life – the shorter it is, the more brand. Everyone wishing had an Association for culinary experts health and beauty’, says Miss natural the product is. This is what I opportunity to savour the natural and restaurant owners in the Black Universe. ‘I particularly like natural know for sure and appreciate.’ milk, kefir, sour cream, curds, Soil Region, you can never have yogurt and curds with a medium delicious yoghurts and quark too many healthy dairy products. By Tatyana IGNATENKO Have a good swim!

he contest was held at a hard- earned win over Yegor the water sports centre in Тenyakov with a lead of just a Davydovka village, where few tenths of a second. Bogdan Tmore than 70 sportsmen from Sarapulov joined the trio of Anna and Liski districts gathered winners. The girls kept pace with to fight for the victory. the boys. In the butterfly stroke In the junior girls’ group, Darya race, Alina Melikhanova and Vereshchagina took a silver in the Alyona Churilova took a gold and a butterfly stroke race and a bronze silver respectively. All the winners in the backstroke race. Having and prize-takers got certificates of excelled at butterfly, the boys honour, medals, and toothsome from the sports school Lokomotiv sets of EKONIVA dairy products. occupied the entire winner’s ‘The new competition was largely podium. Outflanking the other initiated by EkoNiva’, says Oksana contestants, Makar Shcherbakov Akhmarova, Children’s Swimming swept to victory. Artyom Chernov Coach. ‘The company pays much The EkoNiva-sponsored swimming was the runner-up and Matvey attention to the development of Kosteyev finished third. children’s swimming, sponsors competition, the first stage of which took In the senior group, the Liski training camps and contests place on 30 and 31 March, was added to swimmers faced really tough and now it has organised its competition for the medals. own tournament, which has the calendar of children’s sports events in The first prize for swimming every chance to evolve into a Liski district, Voronezh oblast. butterfly was awarded to top- ranked contest.’ Aleksandr Lyutikov, who secured By Viktor BARGOTIN 26 OUR EKONIVA Silver jubilee of EkoNiva’s family

he Corporate Family Day full of gripping and useful activities was organised at Detchino Tservice centre in Kaluga oblast. From the early morning, the warm summer sun, the boundless azure sky, the calm weather and the sound of birds were creating a welcoming atmosphere. Even the nature seemed to be favourable to the visitors of the event who were about to dive into a fascinating and alluring world full of bright colours and joyful activities. The celebration hub Detchino greeted the little guests and their parents from all the company’s branches – Tula, Ryazan, Kostroma, Vladimir, Voronezh, Odintsovo, Kaluga, and even remote Novosibirsk. The employees with their families Family is the foundation stone of everyone’s came there to life, and each moment spent in the bosom spend the holiday in a warm friendly of the beloved family is the highest award. atmosphere. EkoNivaTekhnika-Holding understands the ‘Our celebration, the Corporate Family importance of good quality family time, that Day, is devoted to both International Children’s is why large-scale family celebrations have Day and the 25th anniversary already become a good tradition. of EkoNiva’, says Elena Levina, First Deputy General Director of warehouse, repair shops and in the age of computer games, a and Ivan are just raving about EkoNivaTekhnika- Holding in her offices work. game against a real opponent is the transformers show.’ welcome speech. ‘Today, I wish all The vast territory of the service much more appealing. It was not the first time the the adults and children continuous centre was brightened up with ‘We were very pleased with eight-year old Matvey Terekhov development. Be curious and entertainment areas which the fun races’, shared his had visited his father at work. do your best to open up new served to make the event not impressions Nikolay Terekhov, With great enthusiasm, the boy horizons. EkoNiva will definitely only joyful and exciting, but After-Sales Service Manager regularly drops in on his dad at give you a helping hand in this.’ also informative. Since the early of Kaluga Branch of EkoNiva- the service centre on weekdays. Every child who attended the morning, various workshops and Tekhnika. ‘I really liked the ‘I’ve helped my daddy in the spare event had an opportunity contests, playgrounds and stages, Japanese fun game – walking on parts workshop. We’ve even talked to learn something new and dances and face painting, sports cubes. This is a great way to spend on the radio’, says Matvey with exciting. The boys and girls went grounds and fun races captured a weekend for both children and admiration. ‘I have also driven on a fascinating excursion to the attention of the guests who adults. My wife Elena and I are a loader and a tractor. When I the service centre where they could not but feel vivid emotions quite impressed by the science grow up I wanna be like my dad got to know how the spare parts in the air. It turns out that even show, while our boys Matvey and work for EkoNiva. I know it is OUR EKONIVA 27 EKONIVA № 64 June 2019 a big and strong company, it sells The young lady was totally the best machinery and makes engrossed in crafting a paper cow. dairy products. For example, ice Families of the employees of cream - today I’ve eaten a lot of it.’ Kostroma branch travelled Everybody could help themselves over 500 kilometres by bus to to the delicious dairy products participate in the festivities. under EKONIVA brand. With great The Malkovs – Ivan, Yuliya and pleasure and appetite, both adults their son Matvey – joined in the and kids indulged themselves in celebration. the tasting. Besides, to make a ‘Today, we cannot but feel the milkshake, the guests needed to positive vibes and embrace the pedal a special cycle blender. holiday spirit’, say the young ‘The faster you pedal, the parents. ‘The organisation of the more intensively the blender event is immaculate!’ works – and here you are, a The head of a big family Aleksandr nutritious and tasty cocktail is Pilyasov, Deputy Head of ready. My husband Sergey is EkoNivaSibir Technical Support chuffed’, says Olga Sineva, Chief Department, flew the way from 13 years. His spouse Viktoriya importance to me’, says Vladimir. Specialist of IFRS Department Novosibirsk to Detchino with his of EkoNivaTekhnika- Holding. and three children – Kseniya, ‘You never know what life has in spouse and children covering a Aleksey and Yegor – agreed to store for us, maybe my children ‘The whole family, especially our distance of 3,000 kilometres. They all head for Kaluga oblast without will also come to work for daughter Polina, were looking were really eager to take part in the any hesitation as they had already EkoNiva. If so, I would be happy.’ forward to this festival, and it was event and get into the atmosphere well worth it. We’ve participated visited corporate family events ‘No one can imagine their of the corporate family. Despite the before. At the festival, they were in the various DIY workshops fact that Aleksandr’s three children – life without a family. Family on making dreamcatchers, just happy campers having the invigorates you, stands by you Vladimir, Anna and Ilya – are of time of their lives. chocolate sweets, candies and pre-school age, they are already very when you take your next big step curious to know what their father ‘For my family and me, EkoNiva in life, and inspires confidence in is a company with a capital C’, the future. We are so happy that comments Denis. ‘Every parent EkoNiva is not just a company, ‘I will call her Buryonka’, says Ksyusha. does their best for their children, but a loving home for our ‘Cows are my favorite animals. They give and our company supports us employees!’, stresses Yekaterina milk from which EkoNiva makes tasty in this respect in every possible Stolyarevskaya, HR Manager of products. Actually, I like visiting my way. I can say with certainty that EkoNivaTeknika- Holding. EkoNiva is a family company!’ mom at work – it is always interesting, As the festive family event full of and everyone knows me there. Today Another devoted husband bright impressions, memorable is my birthday, and such a great event, and father within EkoNiva’s big get-togethers and heartwarming entertainment, and gifts are a particularly family Vladimir Kovalenko, Head moments was coming to a close, pleasant surprise for me.’ of Spare Parts Department of bright colourful balloons were EkoNivaTekhnika-Holding, has released into the sky grabbing been with the company for the attention of the guests. The scent diffusers. Our kid has does. To take a ride in a tractor or a 15 years. His wife Nina, daughter fabulous day was crowned by a even ridden a toy tractor. It is an loader is their favorite thing to do. Nastya and sons Tikhon and huge birthday cake. Everyone awesome day!’ Denis Povalikhin, Director of Stepan joined the corporate event who is a part of EkoNiva’s large During the origami workshop, Kostroma and Vladimir branches for the first time. family could have a bite of the we met eight-year-old Kseniya of EkoNiva-Tekhnika, has been ‘My loved ones should know jubilee treat. Astakhova from Kaluga oblast. working for the company for what I do, and it is of great By Tatyana IGNATENKO 2-4 July Tatarstan Field Day Venue: Bolshiye Kabany village, Laishevskiy district, the Republic of Tatarstan Organisers: Ministry of Agriculture and Food of the Republic of Tatarstan, Kazan Yarmarka OJSC

5 July Tula Field Day Venue: Spasskoye LLC, Spasskoye village, Novomoskovsk district, Tula oblast Organiser: Ministry of Agriculture of Tula oblast

5 July Tambov Field Day Venue: Bulgakovo village, Gavrilovka district, Tambov oblast Organiser: Department of Agriculture of Tambov oblast

10-12 July All-Russian Field Day 2019 – International Agrotechnological Exhibition Venue: Pushkin, Saint Petersburg, Leningrad oblast Organiser: Ministry of Agriculture of the Russian Federation

19 July Ryazan Field Day Venue: Podvyazye village, Ryazan district, Ryazan oblast Organiser: Ministry of Agriculture and Food of Ryazan oblast

24 July Sibirskaya Niva Field Day Venue: Maslyanino village, Maslyanino district, Novosibirsk oblast Organiser: Sibirskaya Niva

2 August Potato Russia 2019 – Russian Potato Field Day Venue: Scorpion LLC, Olgino village, Bezenchuk district, Samara oblast Organiser: GRIMME

24 July – Sibirskaya Niva Field Day Venue: Maslyanino village, Maslyanino district, Novosibirsk oblast We are looking forward to seeing you!

EditorinChief: The journal «ЭкоНива-Вести/EkoNiva-News» is registered Translated by the International Projects Department Ms. Svetlana Ivanovna Weber by the Federal Service for Supervision in the Sphere of Com- of EkoNiva-APK Holding, LLC Address of the editorial office, munication and Mass Communications. Registered Certificate publisher: for Mass Media ПИ № ФС77 - 34820 of 23 December 2008. st 79A Radishchev Street, 305004, Kursk, Printed by VIP Publishing House LLC, 51 Mokovsky Publisher and founder of journal «ЭкоНива-Вести/ Signed for printing lane, 305007, Kursk EkoNiva-News»: IA EkoNiva-Media LLC tel. +7 (4712) 39 26 60 www.ekoniva-apk.ru According to the schedule: 15.07.2019 at 11 аm, The circulation of the issue: 10 090 copies. Order № Registered office: [email protected] In fact: 23.07.2019 at 11 аm. Distributed free of charge 79A Radishchev Street, 305004, Kursk Issue date: 29.07.2019