International Telecommunication Union ITU-T
DevelopmentDevelopment trendstrends fromfrom NortelNortel
Dr.Dr. GhassemGhassem KoleyniKoleyni NortelNortel NetworksNetworks Tel:Tel: +1+1 613613 763763 41544154 Fax:Fax: +1+1 613613 765765 62956295 ghassem@nortel[email protected]
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 Content
ITU-T
o IPTV •What is IPTV? •Example – Voice & Text Communication •IPTV Offerings •Nortel IPTV architecture •Nortel IPTV evolution •Solution Elements o VoIP and Multimedia solutions
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 2 What is IPTV?
ITU-T
IPTV specifies the medium of communication of pictures and sound that operates over an IP network
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 3 Is IPTV Just TV?
ITU-T o SDTV o Interactive advertising o HDTV o Community services o VoD o Gaming o File sharing o Shopping o Web enablement o Directory services o Voice o Video communications o Music o Information services o Home networking o Wireless integration o Emergency services o Content portability o Interactive information o etc, etc…
IPTV is the integrated entertainment and communication medium
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 4 Example: Voice And Text Communications ITU-T o Voice services (call back, call to v-mail) o Messaging services (text messaging, IM) o Personal address book
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 5 What does the right IPTV offer deliver?
ITU-T The Integrated Future of Broadband Services
Integrated Communication & Video/ television services Entertainment services o The intersection of any of Video these domains creates new phone Web and services opportunities Voice services PC on TV on TV Video on • Increases services value PC ICE • Increase customer loyalty Voice Data services services • Increases ARPU
VOIP
MCS New integrated services represent the real opportunity for service providers to differentiate their offer
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 6 Content and Services Entering an age of Mass Customization ITU-T o Delivery of a wide spectrum of services to any device anywhere on the network or in the home • Triple play and quadruple play evolving rapidly to multiple services, multiple devices • Should focus on owning the customer, not a service location o Build service differentiation o Direct revenue from simple services o Dashboard reuse for other offers like home network, Wire line/ Wireless integration
ServiceService ProviderProvider focusfocus changeschanges toto owningowning thethe Customer,Customer,ITU-T NOT NOTWorkshop aa on service service“Next Generation location/devicelocation/device Networks“ Hanoi, Vietnam, 15-16 May 2006 7 End-to-End Triple Play Solutions
ITU-T Access Subscriber Infrastructure Transport, Content & Video Premises & Aggregation Voice, and Core Headend VOD / Voice Services Middleware Local Content Content Management
Digital Content
Internet
Industry-leading Competitive Complementary Strategic Partners Partnerships Portfolio Nortel products •Optical Metro • Encoders • Residential gateways • DSLAMs • Ethernet Routing • Middleware • Modems •UB DLC Switch 8600 • VoD servers • Set-top boxes •PON •MPE • Content Aggregation •IADs • Access Gateway •Voice •MCS
Nortel provides the end-to-end solution!
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 8 Solution Elements - 1
ITU-T oIPTV middleware •controls service delivery, provides interactivity with on-screen programming guide oVideo-on-demand (VoD) servers •provide VoD capability including pause, fast forward, rewind functions oConditional access systems •encrypt content such that it is only viewable by authorized customers o Video encoders •digitize, compress and encapsulate video content into IP for broadband delivery
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 9 Solution Elements - 2
ITU-T o Digital program insertion systems • insert content such as ads and overlay graphics into the TV stream o Emergency alert systems • provide regulator-mandated support for emergency alerts and weather warnings o Set-top boxes • reside in the home and provide the primary subscriber interface to the IPTV system and services
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 10 Nortel IPTV Key elements
ITU-T
TV VoD EAS
IRD / EAS IRD Demod Receive 1. Content Acquisition Encode / Groom Groom Groom 2. Signal Processing 3. Middleware Ad Insert 4. Content Security 5. Ad Insert Real-Time Pre- 6. VoD • 200 Digital Channels Encrypt Encrypt • Premium Channels
Network • Video on Demand
Middleware • Music Channels VoD • Standard & High Def Channels Store
Ethernet Broadband Set-Top Switch Network Box ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 11 Key Nortel Differentiators
ITU-T o Enabling services • Richest set of possible services – selected based on provider ARPU bad differentiation requirements • Leverage Nortel’s market leading multimedia solutions • Most scalable and flexible middleware o Modular architecture • Functional separation for flexibility, scalability, and cost effectiveness • Independently add solution elements when ready within the realities of existing architectures o Security, reliability, and quality of experience • Security – leverage Nortel best-in-class products built for the most security intensive environments • Reliability –solution level availability and device and network level redundancy based on Nortel aggregation and routing switch • QoE – analyze video subscriber’s quality of experience requirements and translate to end-to-end architecture and network element performance and QoS requirements to insure best-in-class video experience
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 12 Getting Competitive Fast Single contact for complex IPTV ecosystems ITU-T Nortel turns challenges into opportunities: Consult & Design o MSO / CLEC competitors DSL & IP core audit stealing customers for video, E2E IPTV network design o Lack of an IPTV service Operate & Interoperate offering to drive up ARPU / Maintain & Validate reduce churn Resell IPTV partner Multi-vendor, system o product support level T/V, & Need to accelerate IPTV / & manage acceptance test Triple Play time to revenue network o Availability of skilled resources to deploy an IPTV Integrate Deploy & solution quickly and cost Video Head End Turn-up component IPTV component effectively OSS/BSS engineering, install integration o Having confidence in a single & config point of contact to deliver
TIME TO MARKET
Relying on the comprehensive Nortel ecosystem for IPTV services lets you compete sooner and without the headaches ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 13 Nortel VoIP and Multimedia Solutions
ITU-T
Multimedia Superclass Communication Softswitch Server SS7 Media Element Network Server Management Universal Signaling CS 2000 MCS Point Series 5200 MS MS 2000 IEMS
ENET IW Gateway MCS Client TDM P Peripherals SI (multimedia) Avici Hybrid Interworking Router IP Network
SIP Unistim IP lines Border (Centrex IP) IP to other H.323 Control NCS H.248 carriers SIP Point H.248 MGCP TGCP H.248 SIP IP Phones Trunk Access Integrated Gateway Gateway CMTS MG Access Device MG 9000 Standard Line Interfaces IAD 15000 POTS, xDSL, video MTA IP PBX Key System H.323 Terminal (VoIP VPN) TDM Trunks Enterprise Carrier or Enterprise Legacy Peripherals VoBB Class 4 and remotes Cable Long Distance TR-08, GR-303, LCM/RLCM Class 5
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 14 Need more information?
ITU-T It’s only a few clicks away
o Documentation – nortel.com/documentation •Nortel Technical Publications (NTPs) •Bulletins •Other Technical Documents
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 15 Acronyms
ITU-T
CLEC Competitive Local Exchange NTP Nortel Technical Carrier Publication DSL Digital Subscriber Line PON Passive Optical Network DSLAM DSL Access Multiplexer SDTV Standard Definition EAS Emergency Alert System Television IAD Integrated Access Device SIP Session Initiation ICE Integrated Communication Protocol and Entertainment IM Instant Message STB Set-Top-Box IMS IP Multimedia Subsystems UBDLC Ultra Broadband Digital IP Internet Protocol Loop Carrier IPTV IP Television V-mail Voice mail MCS Multimedia VoBB Voice over Broadband Communication Server VoD Video o Demand MSO Multiple Systems VoIP Voice over IP Operator
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 16 ITU-T
Thank you for your attention
ITU-T Workshop on “Next Generation Networks“ Hanoi, Vietnam, 15-16 May 2006 17