DEEP DIVE INTO CONTENT & ADVERTISING CONSUMPTION AS ‘ORIGINALS’ RETURN ON TV
EDITION 11
27TH AUGUST 2020 1 AGENDA
TV Consumption Smartphone Consumption 1. Indian TV Landscape 1. Banned apps 2. Deep Dive into: a) Total TV performance in primetime 2. International b) Genre-wise performance – in primetime and 3. Smartphone Behavior for India – deep dive non-primetime 4. Video streaming behaviour on Smartphone 3. Spotlight on GEC: Return Of Original Programming 5. News Consumption on Smartphone 4. Key highlights of a) News b) Sports 5. Advertising Trends
2 THE SCOPE OF OUR ANALYSIS: INDIA 3
Television Behavior Smartphone Behaviour Market Coverage Market Coverage Urban 1 Lakh+, NCCS ABC, 15-44 Years, All India (Urban + Rural) Android Smartphone Users 2+ years Passive Panel, 12000 user base Aligned to Smartphone Universe
Time Period: Time Period: Pre COVID-19: 11th Jan’20 - 31st Jan’20 Pre COVID-19: 13th Jan’20 - 2nd Feb’20
COVID Disruption: COVID Disruption: Edition 11: 15th August – 21st August 2020 Edition 11: 15th August – 21st August 2020
Frequency: Weekly Frequency: Weekly
We refer to Jan 2020 as the Pre Covid-19 period and compare it with recent weeks. INDIAN TV LANDSCAPE Key Highlights
4 IN WEEK 33 TOTAL TV VIEWERSHIP RECORDED 1.08 TRILLION VIEWING MINUTES 5 Total TV viewership has shown consistent growth in the last 12 weeks. 22% > than pre-COVID viewing. Daily Average Reach at 600 million – 7% higher than pre-COVID
Pre-COVID Highest value for the Week 33 respective statistic
WEEKLY VIEWING MINUTES IN BN DAILY AVG REACH IN MN
627 627
1400 640 627
622
1266
619
617
1239
1223
1215 611
1300 613
609
609
608 607
1161 620
604
604
604
1146
603
602
602
601
600 599
1200 1101
1080
594
1071
1070
1069
1061
592
1054
1042
1036
1018 1017 1013 600
1100 994
980
973
968 959 1000 887 580
900 560 800 560 700 540 600
500 520
2020W13 2020W11 2020W12 2020W14 2020W15 2020W16 2020W17 2020W18 2020W19 2020W20 2020W21 2020W22 2020W23 2020W24 2020W25 2020W26 2020W27 2020W28 2020W29 2020W30 2020W31 2020W32 2020W33
2020W14 2020W27 2020W32 2020W11 2020W12 2020W13 2020W15 2020W16 2020W17 2020W18 2020W19 2020W20 2020W21 2020W22 2020W23 2020W24 2020W25 2020W26 2020W28 2020W29 2020W30 2020W31 2020W33
PreCOVID PreCOVID
W33 vs Pre-COVID 7% Change% W33 vs Pre-COVID 22% Change% W33 vs W13 -15% W33 vs W14 -4%
Week 33 (week starting 15 August) data as compared to Week 13 (week starting 28 March), Week 14 (week starting 4 April) and Pre COVID-19 i.e. Week 2 to Week 4 (11 Jan to 31 Jan ) AVERAGE DAILY TIME SPENT STANDS AT 4H 17M IN WEEK 33 (13% > THAN PRE COVID) 6 TOTAL NUMBER OF CHANNELS WATCHED IS STABLE AT 19, LAST 14 WEEKS, > PRE-COVID
Pre-COVID Highest value for the Week 33 respective statistic
DAILY ATS/VIEWER (HH:MM) Number of Channels Watched/Per Viewer/ Week 06:00
04:48 23
04:42 04:39
04:38 25 22 22 22 04:27
04:25 21 21
04:17
04:16
04:13
04:11
04:09 04:08
04:07 20
04:48 04:06 20 04:03
04:01 19 04:00 03:59 19 19 03:55 19 19 19 19 03:54 19 19 03:52 19 03:50 19 19 1919 03:46 18 03:51 20 16 03:36 15 02:24 10
01:12 5
00:00 0
PreCovid
2020W11 2020W12 2020W13 2020W14 2020W15 2020W16 2020W17 2020W18 2020W19 2020W20 2020W21 2020W22 2020W23 2020W24 2020W25 2020W26 2020W27 2020W28 2020W29 2020W30 2020W31 2020W32 2020W33
2020W11 2020W31 2020W12 2020W13 2020W14 2020W15 2020W16 2020W17 2020W18 2020W19 2020W20 2020W21 2020W22 2020W23 2020W24 2020W25 2020W26 2020W27 2020W28 2020W29 2020W30 2020W32 2020W33 PreCOVID
W33 vs Pre-COVID 13% W33 vs Pre-COVID 16% Change% Change% W33 vs W13 -11% W33 vs W13 -18%
Week 33 (week starting 15 August) data as compared to Week 13 (week starting 28 March) and Pre COVID-19 i.e. Week 2 to Week 4 (11 Jan to 31 Jan ) 307 MN INDIVIDUALS WATCHED TV ON ALL 7 DAYS OF THE WEEK IN WEEK 33. 7 68 MILLION > PRE-COVID
Pre-COVID Highest value for the Week 33 respective statistic
INDIVIDUALS WATCHING 7 DAYS A WEEK Cume Reach in Million Cume Reach in Million 361 363 363 400 336 352 345 332 328 316 317 320 350 307 296 297 302 302 305 301 308 304 309 307 275 300 239 250 200 150 100 50
0
Covid
-
2020W11 2020W12 2020W13 2020W14 2020W15 2020W16 2020W17 2020W18 2020W19 2020W20 2020W21 2020W22 2020W23 2020W24 2020W25 2020W26 2020W27 2020W28 2020W29 2020W30 2020W31 2020W32 2020W33 Pre
W33 vs Pre-COVID Change% in absolute numbers 29% W33 vs W15 -16%
Week 33 (week starting 15 August) & Week 15(week starting 11 April) data as compared to Pre COVID-19 i.e. Week 2 to Week 4 (11 Jan to 31 Jan ) IN WEEK 33 TOTAL TV CONSUMPTION IS > PRE COVID-ACROSS ALL MARKETS 8
UP/Uttarakhand 52% 64% Growth in Peak period Punjab/Chandigarh 14% Region MP/ over Pre COVID 19% Bihar/Jharkhand Delhi Chhattisgarh India 43% Har/HP/J&K 63% 52% 56% 57% HSM 49% 19% 76% 18% 5% 35% South 33% Rajasthan 27% 34% Growth in Week 33 Region India 12% over Pre COVID Guj / 50% India 22% D&D / 43% Assam/ DNH 24% 38% NE/Sikkim HSM 24% 22% 40% % 38% South 17% West Bengal Mah / Goa 30% 28% Odisha Peak week (Wk13) vs. Pre-COVID 30% Week 33 vs. Pre-COVID 33% Karnataka 21% 7% AP / Telangana 14% 21% 44% Week 33 (week starting 15 August) data as compared to 45% TN/Pondicherry Kerala Peak period is Week 13 (week starting 28 March) and Pre 16% COVID-19 i.e. Week 2 to Week 4 (11 Jan to 31 Jan ) 18% Growth based on Viewing Minutes 9 PRIMETIME SHOWS CONSISTENT GROWTH IN THE LAST 12 WEEKS Non-primetime continues to operates 44% > pre-COVID levels
Pre-COVID Highest value for the Week 33 Primetime vs. Non-Primetime viewership respective statistic 400 202 198 191 194 183 182 188 350 171 166 177 178 180 177 185 179 159 162 164 165 172 300 183 147 154 157 250 200 146 143 145 138 135 132 129 125 150 119 116 112 113 113 116 116 117 119 117 119 115 117 117 81 97 100 50
0
2020W15 2020W30 2020W11 2020W12 2020W13 2020W14 2020W16 2020W17 2020W18 2020W19 2020W20 2020W21 2020W22 2020W23 2020W24 2020W25 2020W26 2020W27 2020W28 2020W29 2020W31 2020W32 2020W33 PreCOVID Non-primetime Primetime
Non Prime Time Prime Time
W33 vs Pre-COVID 44% 3% Primetime: 18:00-24:00 W33 vs W13 -20% -7% Non-primetime: 06:00-18:00 Imp’Mn (Avg), India, 2+, Week 33 (week starting 15 August) data as compared to Week 13 (week starting 28 March) and Pre COVID-19 i.e. Week 2 to Week 4 (11 Jan to 31 Jan ) SHARE OF GEC GROWS BACK TO PRE-COVID LEVELS 10 News & movies after peaking in weeks 12 & 14 respectively, have stabilized Kids genre after peaking to 9% share, has stabilized to pre-COVID levels
60% 52% 52% 52% 50% 39% 40% 29% 30% 23% 24% 21% 20% 7% 9% 9% 10% 7% 7% 0%
GEC Movies News Kids Indicates peak share% for that genre
All India, 2+ Week 33 (week starting 15 August) data as compared to Pre COVID-19 i.e. Week 2 to Week 4 (11 Jan to 31 Jan ) DEEP DIVE INTO: a) Total TV performance in primetime b) Genre-wise performance – in primetime and non-primetime
11 PRIMETIME: DAILY REACH > AN PRE-COVID. ATS ON A GROWTH PATH 12 In comparison to 2019, the ATS of week 30-33 is 6% higher
Pre-COVID Highest value for the Week 33 PRIMETIME – 18:00-23:00 respective statistic
Total TV – Daily Average Reach in Mn Total TV - ATS 02:23 550 02:22 482 460 02:19 500 435 02:16 450 02:06 400 01:56 350 01:46 300 01:36 01:26
250
W25 W28 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W26 W27 W29 W30 W31 W32 W33
W20 W33 W11 W12 W13 W14 W15 W16 W17 W18 W19 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32
Pre-COVID Pre-COVID
PRIMETIME PERFORMANCE: 2020 VS. 2019 Cume Regions Imp’000 Ats(v) Rch'000 India 10% -2% 6% Pre-COVID – week 2-4 / PT (18:00 - 23:00) W30-33 2020 VS. 2019 SAME WEEKS PRIMETIME VIEWERSHIP IS ON AN INCREASE - BOTH IN HSM & SOUTH 13 Non-primetime viewership has stabilized, however, still higher than pre-COVID
PRIMETIME VIEWERSHIP Pre-COVID Highest value for the Week 33 respective statistic – HSM VS. SOUTH
500 456 HSM 500 South
450 Viewing Mins’ Bn 450 Viewing Mins’ Bn
400 364 400
350 316 350 281 283 280 300 300 224 250 250 175 200 233 200
150 150 156 165 168 100 100
50 50
0 0
W26 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W27 W28 W29 W30 W31 W32 W33
W15 W31 W11 W12 W13 W14 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W32 W33
COVID
-
COVID
-
Pre Pre
Total TV / HSM / South / 2+ NPT (06:00-18:00) PT (18:00-23:00) PRIMETIME - GEC & MOVIES: 14 CUME REACH IS HIGHER THAN PRE-COVID (EXCEPT MARATHI GEC & KANNADA GEC) ATS IS LAGGING BEHIND PRE-COVID LEVELS (EXCEPT KANNADA MOVIES)
PRIMETIME : GEC & MOVIES HSM South Viewing Viewing Channel Cume Rch Ats(v) Channel Cume Rch Ats(v) Mins Mins Hindi Telugu Hindi GEC 4% 6% -8% Telugu GEC 4% 1% -1% Hindi Movies -1% 4% -11% Telugu Movies -7% 0% -10% Kannada Marathi Kannada GEC -6% -1% -7% Marathi GEC -14% -2% -13% Kannada Movies 24% 6% 8% Marathi Movies -2% 8% -12% Malayalam Bangla Malayalam GEC -7% 0% -12% Bangla GEC 1% 6% -13% Malayalam Movies -10% 0% -14% Tamil Bangla Movies 21% 25% -14% Tamil GEC 5% 3% -4% Tamil Movies 6% 5% -5%
The numbers show change in % - Week 30-33 vs. Pre-COVID (i.e. week 2-4) TG: 2+/ PT (18:00 - 23:00) NON PRIMETIME - GEC & MOVIES: 15 CUME REACH HIGHER THAN PRE-COVID ATS HIGHER THAN PRE-COVID (EXCEPT MALAYALAM MOVIES)
NON-PRIMETIME : GEC & MOVIES HSM South
Viewing Viewing Channel Cume Rch Ats(v) Channel Cume Rch Ats(v) Mins Mins Telugu Hindi Telugu GEC 20% 4% 5% Hindi GEC 111% 21% 41% Telugu Movies 28% 5% 8% Hindi Movies 73% 22% 15% Kannada Marathi Kannada GEC 20% 1% 10% Marathi GEC 23% 12% 0% Kannada Movies 35% 10% 7% Marathi Movies 62% 34% 7% Malayalam Malayalam GEC 27% 5% 10% Bangla Malayalam Movies 9% 4% -5% Bangla GEC 56% 20% 16% Tamil Bangla Movies 135% 47% 23% Tamil GEC 20% 7% 3% Tamil Movies 41% 11% 10%
The numbers show change in % - Week 30-33 vs. Pre-COVID (i.e. week 2-4) TG: 2+/ NPT (06:00 - 18:00) PRIMETIME - NEWS: 16 CUME REACH HIGHER THAN PRE-COVID (EXCEPT HINDI REGIONAL NEWS) ATS HIGHER THAN PRE-COVID (EXCEPT BANGLA & TELUGU NEWS)
PRIMETIME : NEWS
HSM South
Viewing Viewing Channel Cume Rch Ats(v) Channel Cume Rch Ats(v) Mins Mins
Hindi News 37% 22% 4% Telugu News 31% 17% -1%
Hindi Reg News -13% -17% 4% Kannada News 64% 20% 16%
Marathi News 49% 37% 0% Malayalam News 162% 33% 51%
Bangla News 56% 49% -9% Tamil News 93% 30% 21%
The numbers show change in % - Week 30-33 vs. Pre-COVID (i.e. week 2-4) TG: 2+/ PT (18:00 - 23:00) NON PRIMETIME - NEWS: 17 CUME REACH HIGHER THAN PRE-COVID ATS HIGHER THAN PRE-COVID (EXCEPT BANGLA) NON-PRIMETIME : NEWS
HSM South
Viewing Cume Viewing Cume Channel Ats(v) Channel Ats(v) Mins Rch Mins Rch
Hindi News 89% 44% 13% Telugu News 44% 21% 2%
Hindi Reg News 56% 15% 20% Kannada News 58% 18% 18%
Marathi News 83% 51% 4% Malayalam News 139% 31% 44%
Bangla News 94% 73% -3% Tamil News 66% 20% 14%
The numbers show change in % - Week 30-33 vs. Pre-COVID (i.e. week 2-4) TG: 2+/ NPT (06:00 - 18:00) PRIMETIME – OTHER GENRES: 18 CUME REACH HIGHER THAN PRE-COVID (EXCEPT MUSIC, ENGLISH BUSINESS & EEC) ATS HIGHER THAN PRE-COVID (EXCEPT KIDS & MUSIC)
PRIMETIME : OTHER GENRES
Viewing Channel Cume Rch Ats(v) Mins
Kids 1% 7% -11%
Music & Youth -35% -9% -23%
English News 82% 7% 68%
English Biz News -16% -33% 3%
English Entertainment channels (EEC) -23% -37% 13%
English Movies 30% 14% 4%
Sports -77% -64% -42%
The numbers show change in % - Week 30-33 vs. Pre-COVID (i.e. week 2-4) TG: 2+/ PT (18:00 - 23:00) NON PRIMETIME – OTHER GENRES: 19 CUME REACH HIGHER THAN PRE-COVID (EXCEPT ENGLISH BUSINESS & EEC) ATS HIGHER THAN PRE-COVID (EXCEPT MUSIC)
NON-PRIMETIME : OTHER GENRES
Viewing Cume Channel Ats(v) Mins Rch
Kids 55% 20% 11%
Music & Youth -19% 7% -27%
English News 55% 23% 30%
English Biz News 6% -23% 15%
English Entertainment channels (EEC) 29% -13% 40%
English Movies 72% 28% 14%
Sports -73% -58% -42%
The numbers show change in % - Week 30-33 vs. Pre-COVID (i.e. week 2-4) TG: 2+/ NPT (06:00 - 18:00) SPOTLIGHT ON GEC: General Entertainment Category Return Of Original Programming HINDI SPEAKING MARKETS VIEWERSHIP: VIEWING MINUTES’ BN 22 ORIGINAL PROGRAMMING BRINGS BACK GEC VIEWERSHIP
Marathi GEC 20 17 15 15 11 150 Hindi GEC 10 6 105 103 109 5
100 0
W17 W33 W11 W12 W13 W14 W15 W16 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32
50 6 Pre-COVID
0 22
21 Bangla GEC
W18 W12 W13 W14 W15 W16 W17 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33 W11 20 13 Pre-COVID 15 10 No. of weeks of originals 10 5 Pre-COVID Week when originals Week 33
resumed 0
W12 W28 W11 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W29 W30 W31 W32 W33 Pre-COVID
Viewing Mins ’Bn / PT (18:00 - 23:00) Hindi, Marathi & Bangla GEC @ HSM CUME REACH (MN) 23 HINDI GECS HAVE RECOVERED TO PRE-COVID LEVELS
80 Marathi GEC 60 50 50 49
40 400 Hindi GEC 372 380 366 20 360 347 0
340
W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33 320
300 Pre-COVID
80 Bangla GEC
W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33
60 46 46 49 Pre-COVID 40
Pre-COVID Week when originals Week 33 20 resumed
0
W17 W33 W11 W12 W13 W14 W15 W16 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 Pre-COVID
Cume Rch’Mn / PT (18:00 - 23:00) Hindi, Marathi & Bangla GEC @ HSM Average Time Spent (Viewer) 24 ACROSS HSM, THE AVERAGE TIME SPENT IN PRIMETIME SHOWS A CONSISTENT INCREASE FROM THE WEEK ORIGINALS HAVE STARTED
Marathi GEC 02:22:34
01:53:46 01:31:38 02:05:17 Hindi GEC 01:23:35 01:24:58 01:50:53 01:07:05 01:36:29 01:24:08 00:56:10 01:18:41 01:13:04 01:22:05 00:27:22
01:07:41
W19 W12 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33 00:53:17 W11
00:38:53
Pre-COVID
W25 W12 W19 W20 W21 W22 W23 W24 W26 W27 W28 W29 W30 W31 W32 W33 W11 02:22:34 Bangla GEC 01:52:24 01:41:37 Pre-COVID 01:53:46
01:24:58 01:12:47
Pre-COVID Week when originals Week 33 00:56:10 resumed
00:27:22
W12 W11 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33
ATS (v) / PT (18:00 - 23:00) Pre-COVID Hindi, Marathi & Bangla GEC @ HSM SOUTHERN MARKETS VIEWERSHIP: VIEWING MINUTES’ BN 26 ORIGINAL PROGRAMMING BRINGING BACK GEC VIEWERSHIP
26 40 30 Kannada GEC 25 35 Telugu GEC 25 40 18 20 30 25 15 20 10 12 9 10 5
0 0
W11 W12 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33
W29 W11 W12 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W30 W31 W32 W33
Pre-COVID Pre-COVID
35 37 37 20 40 Tamil GEC Malayalam GEC 30 15 12 12 8 20 10 4 10 5 12
0 0
W29 W11 W12 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W30 W31 W32 W33
W11 W20 W12 W19 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33
All channels started originals in week 30, except Pre-COVID 1 channel which started originals in week 21 Pre-COVID No. of weeks of originals
Pre-COVID Week when originals Viewning Mins’ Bn / PT (18:00 - 23:00) Week 33 resumed Kannada, Telugu, Tamil & Malayalam @South CUME REACH (MN) 27 FOR SOUTH GECs, CUME REACH WAS NOT IMPACTED SIGNIFICANTLY DURING COVID
80 120 Telugu GEC Kannada GEC 100 51 50 50 78 78 79 60 80 40 60 40 20 20
0 0
W31 W20 W31 W11 W12 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W32 W33 W11 W12 W19 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W32 W33
Pre-COVID Pre-COVID
120 Tamil GEC 50 100 79 83 82 Malayalam GEC 40 80 28 29 28 60 30 40 20 20 10 0
0
W11 W12 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33
W24 W11 W12 W19 W20 W21 W22 W23 W25 W26 W27 W28 W29 W30 W31 W32 W33
All channels started originals in week 30, except Pre-COVID
1 channel which started originals in week 21 Pre-COVID
Pre-COVID Week when originals Week 33 Cume Rch’Mn / PT (18:00 - 23:00) resumed Kannada, Telugu, Tamil & Malayalam @South ATS (Viewer) 28 ACROSS SOUTH, THE AVERAGE TIME SPENT IN PRIMETIME SHOWS A CONSISTENT INCREASE FROM THE WEEK ORIGINALS HAVE STARTED Kannada GEC 02:22:34 Telugu GEC 01:56:05 02:22:34 01:49:03 01:53:46 01:41:58 01:51:30 01:25:54 01:53:46 01:24:58 01:24:58 01:13:14 00:56:10 00:56:10 00:27:22
00:27:22
W11 W12 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33
W11 W12 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33 Pre-COVID
Tamil GEC Pre-COVID 02:22:34 02:22:34 Malayalam GEC 01:51:01 01:50:15 01:44:34 01:46:43 01:47:34 01:53:46 01:53:46 01:15:54 01:24:58 01:24:58
00:56:10 00:56:10
00:27:22 00:27:22
W30 W31 W11 W12 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W32 W33 W11 W12 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33
All channels started originals in week 30, except Pre-COVID Pre-COVID 1 channel which started originals in week 21
Pre-COVID Week when originals Week 33 ATS (v) / PT (18:00 - 23:00) resumed Kannada, Telugu, Tamil & Malayalam @South ACROSS LANGUAGES, NEWS HAS IMPACTED GEC VIEWERSHIP IN PRIMETIME. 29 Movies has also impacted GEC viewership, especially in Bangla, Marathi, Kannada & Malayalam
Duplications of Prime Time GEC viewers on corresponding News & Movies Genre
% of GEC viewers % of GEC viewers also viewing News also viewing Movies Channel
Pre-Cov W30-33 Pre-Cov W30-33
Hindi GEC 41% 49% 76% 77% Marathi GEC 50% 63% 58% 66% Bangla GEC 43% 63% 55% 65% Kannada GEC 60% 72% 72% 77% Telugu GEC 54% 63% 83% 82% Tamil GEC 46% 59% 83% 84% Malayalam GEC 63% 85% 75% 77%
% Duplications of GEC viewers in corresponding News & Movies Genre in the respective language Duplication based on average weekly cume reach IN LAST 4 WEEKS THE PROPORTION OF GEC PRIMETIME VIEWERS SAMPLING GEC 30 IN NON-PRIMETIME INCREASED ACROSS ALL THE LANGUAGES With original shows back on TV, viewers who are missing the shows in primetime, are watching in non-primetime
Duplications of GEC Viewers in Prime Time & Non Prime Time
% of PT viewers % of NPT viewers also viewing in NPT also viewing in PT Channel
Pre-Cov W30-33 Pre-Cov W30-33
Hindi GEC 75% 85% 84% 83% Marathi GEC 68% 76% 86% 84% Bangla GEC 79% 87% 91% 92% Kannada GEC 89% 90% 92% 92% Telugu GEC 93% 95% 92% 92% Tamil GEC 93% 95% 92% 92% Malayalam GEC 88% 91% 91% 90%
% Duplications of GEC viewers in corresponding markets / 2+/ PT (18:00 - 23:00)/ NPT (06:00 – 18:00). % Duplications in the respective language Duplication based on average weekly cume reach KEY HIGHLIGHTS OF: a) News b) Sports
31 GENRE: NEWS
32 HINDI NEWS: SAMPLING OF 5 OR MORE > PRE COVID 33 In week 33 26% people watched more than 5 channels, which is still higher than Pre-COVID levels of 23%
Loyalty among Top 8 Hindi News Channels
Any 1 Any 2, 3 or 4 Any 5, 6 or 7 All 8
50% 43% 44% 43% 38% 40% 30% 30% 36% 26% 20% 23% 16% 10% 4% 6% 10%
0%
W 3 W 7 W W W 1 W 2 W 4 W 5 W 6 W 8 W 9
W10 W11 W12 W13 W14 W15 W16 W17 W 18 W 19 W 20 W 21 W 22 W 23 W 24 W 25 W 26 W 27 W 28 W 29 W 30 W 31 W 32 W 33
2020 Wk 12’20 onwards (Coronavirus Outbreak & Lockdown)
HSM /15+/ Viewers loyalty of Top 8 Channels (Aaj Tak, India TV, Republic Bharat, Zee News, ABP News, News18 India, TV9 Bharatvarsh, News Nation) 33 Top 8 channels on the basis of recent week’s data 34 TOP 5 STORIES- RANK ORDER LAST 4 WEEKS
Week 33 Week 32 ACTOR SUSHANT SINGH RAJPUT COMMITS SUICIDE IN ACTOR SUSHANT SINGH RAJPUT COMMITS SUICIDE IN MUMBAI(MAHARASHTRA) MUMBAI(MAHARASHTRA) INDEPENDENCE DAY CELEBRATIONS IN INDIA (2020) OUTBREAK OF CORONAVIRUS IN INDIA OUTBREAK OF CORONAVIRUS IN INDIA AIR INDIA FLIGHT SKIDS OFF THE RUNWAY IN KOZHIKODE(KERALA) MONSOON IN INDIA(2020) COMMUNAL VIOLENCE BREAKS OUT IN BENGALURU(KARNATAKA) CRICKETER MS DHONI RETIRES FROM INTERNATIONAL CRICKET POLITICAL CRISIS IN RAJASTHAN(2020)
Week 31 Week 30 ACTOR SUSHANT SINGH RAJPUT COMMITS SUICIDE IN BABRI MASJID-RAMJANMABHOOMI DISPUTE MUMBAI(MAHARASHTRA) ACTOR SUSHANT SINGH RAJPUT COMMITS SUICIDE IN OUTBREAK OF CORONAVIRUS IN INDIA MUMBAI(MAHARASHTRA) OUTBREAK OF CORONAVIRUS IN INDIA REPORT ON INDIA-FRANCE RAFALE FIGHTER DEAL AIR INDIA FLIGHT SKIDS OFF RUNWAY IN KOZHIKODE(KERALA) BABRI MASJID-RAMJANMABHOOMI DISPUTE MONSOON IN MAHARASHTRA(2020) POLITICAL CRISIS IN RAJASTHAN(2020)
Ranking by Share of Duration of the story in the genre- Hindi & English News combined analysed on BIO News INDEPENDENCE DAY EVENT 2020 GARNERED 4.6 BN VIEWING MINUTES – 35 HIGHEST VIEWERSHIP IN THE LAST 3 YEARS More viewers tuned in this year during the live event than 15th August of 2018 and 2019 A growth of 29% & 41% as compared to 2018 & 2019 respectively
No. of People Duration who viewed the Viewing Minutes Year Channels (Approx in telecast (Mn) mins) (in Mn)
2018 187 150 121 3,595
2019 192 126 109 3,288
2020 195 152 133 4,641
Note: • Live Telecast timing considered basis DD News program report • Live watermarked channels have been considered.
Week 33 (15 Aug) Region: India | TG: Universe INDPENDENCE DAY EVENT RECORDS THE HIGHEST 36 VIEWERSHIP – 4.6 BN VIEWING MINUTES Higher than all the previous addresses during COVID & the Leh address
No. of People who Duration Viewing Minutes PM's Address to the Nation Date Channels viewed the telecast (Approx. in mins) (Mn) (in Mn) COVID-19 (1st Address) / 19th Mar 2020 192 30 83 1275 Janta Curfew COVID-19 (2nd Address) / 24th Mar 2020 201 30 197 3863 21 days' Lockdown COVID-19 (3rd Address) / 3rd Apr 2020 199 11 119 1025 Video message *COVID-19 (4th Address) / 14th Apr 2020 199 25 203 3922 Lockdown 2.0 COVID-19 (5th Address) 12th May 2020 198 33 193 4,250
COVID-19 (6th Address) 30th June 2020 199 16 42 442
Address to Jawans at Leh 3rd July 2020 179 27 29.2 313
Independence Day event 15th August 2020 195 152 133 4,641
Region: India | TG: Universe LIVE TELECAST OF AYODHYA BHOOMI PUJAN GARNERED 7.3 BN VIEWING MINUTES 37 The event was viewed live by 163 million people
Laying of Foundation Stone for Ayodhya Temple by PM Modi
Date 5th Aug 2020 (Wednesday, Week 31)
No. of Channels 198
Duration (Approx in mins) 207
No. of People who viewed the 163 telecast (in Mn.)
Viewing Minutes (Mn) 7,300
Note: • Timeband 10:44 – 14:11 has been considered for 195 channels; 12:38 – 12:48 considered for 3 channels (Zee Anmol, Zee TV and Zee TV HD) • Live watermarked channels have been considered.
Region: India | TG: Universe GENRE: SPORTS
38 VIEWERSHIP OF “RAISE THE BAT” TEST MATCHES (ENG VS WI) IN 2020 > 39 ASHES-19 SERIES (ENG VS AUS) HELD IN 2019 ➢ Viewership of Hero CPL-20 (Week 33) is 2.7x higher than the viewership of Big Bash League matches
Viewing Min (Mn) Per Day Viewing Min (Mn) 68 98 70 63 100 60 80 50 40 +9% 60 +2.7X 37 30 40 20 20 10 0 0 L/T KFC T20 BBL 19-20 L/T HERO CPL-20 T20 L/T SPECSAVERS ASHES-19* L/T RAISETHEBAT SERIES-20* (All Matches-Avg) (Avg of 6 Matches)
Eng vs Aus Eng vs WI Australia Caribbean (2019W31-2019W38) (2020W27-2020W30) (2019W51-2020W 6) (2020W33-ongoing)
Big Bash League Caribbean Premier League
Week 33 (week starting 15 Aug); Pre COVID-19 i.e. Week 2 to Week 4 (11 Jan to 31 Jan ) India 2+ * Daily Avg. of all Test Matches in the series (Live Matches Only) 40
ADVERTISING TRENDS Ad Volumes in Millions unless specified Pre COVID – Week 2 to Week 5 Lockdown – Week 16 to Week 19 Unlock – Week 30 to Week 33 41 TOTAL AD VOLUMES: ➢ AD Volumes in Unlock period have now surpassed Pre- Covid Volumes by ~12% ➢ Bulk of this increase was In July. August seems to be following the same trend
Total Ad Volumes 140.0 124.6 120.0 111.3
100.0 82.2 80.0
60.0
40.0
20.0
0.0 Pre Covid (Wk 2-5) Lockdown (Wk 16-19) Unlock (Wk 30-33) Ad Volumes
Ad Volumes in millions 42 INVENTORY LEVELS TOP 10 AND NEXT 40 :- ➢ Top 10 Advertiser inventory increased by 34% in Unlock period compared to Pre COVID period ➢ While Next 40 are up by 46%
Ad Volumes in Millions by Advertiser 30 PRE COVID: Wk 2 - Wk 5 LOCKDOWN: Wk 16 - Wk 19 UNLOCK: Wk 30 - Wk 33 25.9 Top 10 Advertisers PRE COVID: Wk 2 - Wk 5 LOCKDOWN: Wk 16 - Wk 19 UNLOCK: Wk 30 - Wk 33 25 22.7 Ad Vol in Mn 41 25 54 20.2 20 17.7 13.3 15 11.4 7.5 9.9 10 2.0 2.3 5.8 0.0 5 3.0 2.9 2.7 2.0 1.92.3 2.6 1.8 2.3 2.2 2.1 2.0 1.8 1.3 1.4 1.6 0.9 0.6 0.00.0 0.8
0
HUL
RBG
P&G
WIPRO
ITC LTD ITC
GODREJ
ONLINE
NEXT NEXT 40
AMAZON
COLGATE
FACEBOOK CADBURYS
Top 10 Advertisers basis UNLOCK Ad Volumes in Millions Social/Govt/Broadcasters inventory excluded 43 ADVERTISERS COUNT: ➢ Advertisers counts increases by 30% ➢ Consistent increase in counts witnessed across July and August
Advertisers Count Advertiser Count 3500 3100 3500 3244 3000 2609 3000 2720 2785 2500 2385 2500 2164 2005 2031 2099 2001 2000 2000 1500 1500 1000 1000 500 500 0 0 Pre Covid (Wk 2-5) Lockdown (Wk 16-19) Unlock (Wk 30-33) Jan Feb Mar Apr May Jun Jul Aug (21 days) Advertisers Count Advertiser Count 44 BRAND COUNT: ➢ 36% increase in Brand Count ➢ Consistent increase from May onwards
Brand Count Brand Count 6000 6000 4777 4933 5000 5000 4360 4372 4050 4000 4000 3458 3690 3177 3215 2982 3043 3000 3000
2000 2000
1000 1000
0 0 Pre Covid (Wk 2-5) Lockdown (Wk 16-19) Unlock (Wk 30-33) Jan Feb Mar Apr May Jun Jul Aug (21 days) Brand Count Brand Count 45
GEC- Ad Volumes and Trends 46 TOTAL AD VOLUMES IN GEC: ➢ Ad Volumes in Unlock period across GECs have now crossed Pre Covid Period
40 Total Ad Volumes in GEC 35 30 29 30
25 19 20
15
10
5
0 Pre Covid (Wk 2-5) Lockdown (Wk 16-19) Unlock (Wk 30-33)
Ad Volumes in millions 47 INVENTORY LEVELS TOP 10 AND NEXT 40 IN GEC:- ➢ Ad Volumes recover to Pre- Covid Levels with onset of originals programs ➢ Next 40, maximum recovery driven primarily driven by GSK, FB, L’oreal and Amazon
Ad Volumes in Millions by Advertiser 9 8.5 PRE COVID: Wk 2 - Wk 5 LOCKDOWN: Wk 16 - Wk 19 UNLOCK: Wk 30 - Wk 33 8 7.5
7 Top 10 Advertisers PRE COVID: Wk 2 - Wk 5 LOCKDOWN: Wk 16 - Wk 19 UNLOCK: Wk 30 - Wk 33 6.5 Ad Vol in Mn 14 8 17 6 5.3 5 4.4 4
3 2.2 1.9 1.6 2 0.0 1.1 1.1 0.9 0.9 1.0 0.7 0.80.80.8 0.8 0.7 0.6 1 0.4 0.4 0.50.5 0.5 0.6 0.4 0.5 0.0 0.2 0.0 0.0
0
HUL
RBG
P&G
WIPRO
NESTLE
ITC LTD ITC
GODREJ
COLGATE
NEXT 40 NEXT
CADBURYS FACEBOOK
Top 10 Advertisers basis UNLOCK. Ad Volumes in Millions. Social Govt Sector and Broadcasters inventory excluded 48 AD VOLUMES IN GEC- PRIME TIME: ➢ With Original programming coming back across regions in a phased manner • Kannada and Malayalam GEC have surpassed their Pre Covid ad volumes • Other Languages on the path to recovery
Total Ad Volumes GEC- Prime Time 2.5 2.2 Pre Covid Unlock 2.0 2.0 1.6 1.5 1.5 1.1 1.0 1.0 0.9 1.0 1.0 0.9 0.8 0.7 0.6 0.6 0.5
0.0 Hindi GEC Marathi GEC Bangla GEC Tamil GEC Telugu GEC Kannada GEC Malayalam GEC
Ad Volumes in millions Pre Covid (Wk 2-5) and Unlock ( 30-33) 49 ADVERTISERS COUNT IN GEC: ➢ 32% increase in Unlock vis-a-viz Lockdown Period
Advertisers Count in GEC 1400 1174 1200
1000 797 800 602 600
400
200
0 Pre Covid (Wk 2-5) Lockdown (Wk 16-19) Unlock (Wk 30-33) 50 ADVERTISERS COUNT IN GEC: LANGUAGES ➢ Return of Original programming : Return of Advertisers
Wk 2-5 Wk 16-19 Wk 30-33 Advertisers Count Pre Covid Lockdown Unlock Hindi GEC 292 188 225 Marathi GEC 180 90 145 Tamil GEC 490 208 311 Telugu GEC 284 109 219 Kannada GEC 238 72 192 Malayalam GEC 231 111 191 Bangla GEC 213 94 157 Punjabi GEC 84 46 95 51
Category – Ad volumes and Trends 52 SECTOR/CATEGORY INVENTORY :- ➢ FMCG Continues to grow ➢ Surge in Ad volumes of E- Com and Education
Ad Volumes in Mn
80 76
25 PRE COVID LOCKDOWN UNLOCK 21.9 70 Wk 2 - Wk 5 Wk 16 - Wk 19 Wk 30 - Wk 33 63 20 60
50 15 36
40 11.4
10.0 9.9
30 10
7.0
5.9 5.7
20 5.2
4.2 3.9
5 3.8
3.2
3.0
2.5
2.2
2.0
2.0 1.9
10 1.8
1.5
1.4
1.4
1.1
1.1
1.1
1.0
0.5
0.4
0.3
0.3
0.3
0.2 0.1
0 0
Auto
Ecom
Retail
FMCG
Land
Services
Telecom
Products
Building,
Education
Personal
Agriculture
Industrial & Industrial Materials/E…
Social Govt Social
Accessories
ce/Investment Banking/Finan
Ad Volumes in Millions based on Unlock Period 53
RETURN OF LIVE SPORTING EVENTS
Source BARC: Analysis period June 2020 onwards Live sporting events back on Television
Source BARC : Analysis period June 2020 onwards Logos are used for representation purposes only and not actual Live events :- Broadcast on Indian television channels Only few live sporting events have been mentioned RETURN OF LIVE SPORT : RETURN OF ADVERTISERS Sport heavy Advertisers back on live sport post lockdown
Source: BARC, Logos are used for representation purposes only and not actual Note:- Have listed only few Advertisers who have been active on Live events in Sports Genre 56
INDIA SMARTPHONE BEHAVIOR
56 57
BANNED APPS WHERE DO THESE APPS STAND NOW?
57 58 CHINESE APPS CRASH FROM 81% TO 29% !
50+ BANNED APPS - % WEEKLY CHANGE IN %USERS/WEEK OVER PRE-COVID (LAST 2 MONTHS)
81% 76%
49% 29%
29th June Announcement of Ban
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 COVID Disruption as compared to Pre COVID-19 59
U.S.: STREAMING AWAY!
59 60 VIDEO STREAMING IN 2020 FORMS 25% OF TOTAL TV USAGE AMONG STREAMING-CAPABLE HOMES - A STEP UP FROM ITS 16% SHARE IN 2019
Source: Nielsen Total Audience Report 61 1/4TH OF TOTAL TIME ON STREAMING COMES FROM 55+yrs - A 37% INCREASE IN THEIR CONTRIBUTION
Source: Nielsen Total Audience Report 62
INDIA SMARTPHONE BEHAVIOR DEEP-DIVE
62 AS PEOPLE HAVE STARTED GETTING BACK TO THEIR NORMAL ROUTINES, 63 SMARTPHONE USAGE IS SLIGHTLY LOWER THAN PRE-COVID LEVELS
LOCKDOWN LOCKDOWN LOCKDOWN LOCKDOWN UNLOCK UNLOCK UNLOCK PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 1 PHASE 2 PHASE 3
Daily Time Spent on 3 HRS 54 MINS This drop in the last few Smartphone weeks is majorly because of the ban on certain apps
3 HRS 22 MINS 3 HRS 20 MINS 3 HRS 14 MINS
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 64 THIS DROP IS SEEN ACROSS NEARLY ALL TARGET AUDIENCES % CHANGE IN TIME SPENT/USER/WEEK OVER PRE-COVID
WEEK OF WEEK OF WEEK OF WEEK OF 25TH APRIL 15TH AUGUST 25TH APRIL 15TH AUGUST (PEAK) (CURRENT) (PEAK) (CURRENT) -3% Females 16% -3% A NCCS A 18%
16% -3% Males 15% -5% B NCCS B
11% -8% C NCCS C 15-24 14% -7%
Metros -3% 25-34 14% -6% 19%
35-44 23% 7% Non 14% -5% Metros
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 65 WHILE TIME SPENT ON CHAT/VOIP & GAMING CONTINUES TO BE HIGH, BASIC PHONE ACTIVITIES (CALLING/OTHER UTILITY) HAVE SEEN A DROP (VERSUS PRE-COVID)
BFSI/Trading Others E-Comm % CHANGE IN TIME SPENT IN CURRENT WEEK (OVER PRE-COVID) Offline Media Chat % VOIP Chat/VOIP 24% Largely on Browsing account of the Social Networking -21% Daily Time Spent ban on apps Calling Video Streaming 0% 3 Hours Utility & Gaming 12% 14 Minutes Phone Drop is higher Gaming Features Calling -13% among females Browsing etc. -7% Video Social Utility/Phone Ftrs -13% Streaming Networking
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 66 WITH WORK FROM HOME & ONLINE EDUCATION CONTINUING, THE USAGE OF THESE APPS CONTINUES TO GROW
CHANGE SEEN IN WEEK OF 15TH AUGUST OVER PRE-COVID
CHANGE IN % CHANGE IN TIME USERS/WEEK SPENT/WEEK
EDUCATION 126% 51% (Metros - 35 to 44 yrs)
VIDEO 12X 6X CONFERENCING
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 USAGE OF TRADING, PAYMENTS & FITNESS APPS CONTINUE TO 67 SHOW AN INCREASE AS CONSUMERS GET USED TO THESE NEW WAYS
CHANGE SEEN IN WEEK OF 15TH AUGUST OVER PRE-COVID (%USERS/WEEK)
BFSI & ONLINE TRADING 27% (35-44 yrs)
FITNESS 53% (35-44, Females)
Mobile Payments 21% (35-44, Females)
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 SHOPPING HITS A NEW HIGH IN RECENT TIMES AS CONSUMERS ARE 68 PREFERRING AT-HOME DELIVERY. FOOD ORDERING SHOWS SIGNS OF REVIVAL BUT CONSUMERS STILL CAUTIOUS...
W-O-W %USERS/WEEK 68% 64%
SHOPPING 54% (Among 25+ yrs)
13% 9%
FOOD ORDERING 5% (Among 15-24 yrs females)
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 69
VIDEO STREAMING BEHAVIOR - PERFORMANCE OF DIRECT-TO-DIGITAL MOVIE RELEASES - SYNDICATED SHOWS: REVIVAL DUE TO ORIGINAL AIRINGS?
69 PERFORMANCE OF DIRECT-TO-DIGITAL HINDI MOVIES ON SMARTPHONE 70 (BASED ON WEEK 1 OF THEIR RELEASE) Based on Hindi movies released directly on Amazon Prime, Hotstar, MX Player (Online), Netflix, Voot, Zee5 From 1st July to 20th August Ranked in order of Unique Audience in ‘000s
1 2 3 4
Dil Bechara, Khuda Haafiz, Lootcase, Shakuntala Devi, Disney+ Hotstar Disney+ Hotstar Disney+ Hotstar Amazon Prime Video 24th July - 30th July 14th Aug - 20th Aug 31st July - 6th Aug 31st July - 6th Aug
5 6 7 8
Raat Akeli Hai, Yaara, Virgin Bhanupriya, Gunjan Saxena, Netflix Zee5 Zee5 Netflix 31st July - 6th Aug 30th July - 5th Aug 16th July - 22nd July 12th Aug - 18th Aug
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 SYNDICATED SERIES WITNESS AN INCREASE IN THE RECENT WEEKS, WITH 71 THE RETURN OF NEW PROGRAMMING
SHARE* OF TIME SPENT ON SYNDICATED SERIES ON OTT PLATFORMS
Content based on: Amazon Prime, Hotstar, MX Player online, Netflix, Voot, Zee5
50% 60% 80% 71%
Pre-COVID 25th April - 22nd 6th June - 3rd July 25th July to 21st May August Syndicated Series - Includes shows from parent brand, which were not originally created for the OTT platform. Original Series- Content that is tagged as original or exclusive on the platform. Based on Nielsen Smartphone Panel representing 1L+, NCCS ABC, 15-44 *All shares exclude Sports TOP SYNDICATED SERIES IN RECENT TIMES ON SMARTPHONE SEE A MAJOR72 CHANGE VERSUS THE LAST FEW MONTHS
Based on content from Amazon Prime, Hotstar, MX Player (Online), Netflix, Voot, Zee5 Ranked in order of Unique Audience in 000s From 25th July to 21st August
1 2 3 4 5
Yeh Rishta Kya Kehlata Hai, Anupamaa, RadhaKrishn, Yeh Rishtey Hain Pyaar Ke, Kasautii Zindagii Kay , Disney+ Hotstar Disney+ Hotstar Disney+ Hotstar Disney+ Hotstar Disney+ Hotstar
From 6th June to 3rd July
Syndicated Shows - Includes shows from parent brand, which were not originally created for the OTT platform. Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 73 TOP ORIGINAL SERIES IN RECENT TIMES ON SMARTPHONE
Based on content from Amazon Prime, Hotstar, MX Player (Online), Netflix, Voot, Zee5 From 25th July to 21st August
Ranked in order of Unique Audience in ‘000s
1 2 3 4 5
Mastram, Bandish Bandits, Dangerous, Aarya, Naked, MX Player APV MX Player Disney + Hotstar MX Player
6 7 8 9 10
Abhay, Lalbazaar, Dark Desire, Hello Mini, Paatal Lok, Zee5 Zee5 Netflix MX Player APV
Original Series- Content that is tagged as original or exclusive on the platform. Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 74
NEWS CONSUMPTION ON SMARTPHONE
74 75 NEWS CONSUMPTION HAS BEEN LARGELY STABLE OVER THE PAST FEW WEEKS
7% of Top 100 Google Searches in this week HOW HAS % USERS/WEEK FOR NEWS MOVED W-O-W? on cricket 54% 48%
42%
JULY 24: Dates for IPL 38% JUNE 14 : Death of Sushant Singh Rajput 2020 announced JUNE 15: Galwan Attack JULY 27-29: First batch of 6 Rafale jets arrive : AUGUST 15: AUGUST 5: Independence Day Ayodhya Ram Dhoni, Raina Mandir Puja retirement announcement
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 76 TOP VIDEO NEWS CHANNELS IN RECENT TIMES ON SMARTPHONE
Based on TV news channels streamed From 25th July to 21st August on YouTube, JioTV, Hotstar, MX Player & Zee5 (Live +Non-Live)
Ranked in order of Unique Audience in ‘000s
1 2 3 4 5
Zee News India TV Aaj Tak ABP News Hindi ABP News
6 7 8 9 10
News Tak TV9 Telugu BBC News Hindi NDTV India Aaj Tak HD
Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 77
SUMMARIZING THE KEY POINTS FROM TODAY’S SESSION
77 78 Summarising
1. Total TV viewership has shown consistent growth in the last 12 weeks – Current week Daily Avg
Reach is 7% higher and Avg, Daily Time Spent is 13% higher than pre-COVID period
2. Growth in current week vs pre-Covid period is seen across both Primetime (3%) and Non Primetime(44%)
and also across HSM and South markets
3. Overall smartphone usage is slightly lower than pre-COVID levels.- the drop in the recent weeks is on
account of time on banned apps getting reduced.
4. On TV, share of different genre is more or less back to pre-COVID levels – Original programmimg
bringing back the the GEC genre both in HSM and South Markets, News and Movies see a growth in
Primetime
5. On Smartphones - revival seen in shopping (surpasses Pre-COVID levels in recent weeks), Education
and Video Conferencing continues to grow - almost 1 in 5 people accessing them, Overall time spent on
Video Streaming returns to pre-COVID levels 79 Summarising
6. Independence day event garnered 4.6 BN viewing minutes – highest viewership in last 2 years – also
higher than all the previous PM addresses during COVID
7. Live Telecast of Ayodhya Bhoomi Pujan garnered 7.3 BN viewing minutes
8. On Content viewed on Smartphones - Sushant Singh starrer “Dil Bechara” tops Movie Charts in Week
1 of release, followed by action thriller “Khuda Hafiz”, “Mastram” continues to top the Original Series
charts, followed by “Bandish Bandits”, “Dangerous” & “Aarya”, Share of time spent on Syndicated
series on OTT increases as new programming resumes
9. AD Volumes in Unlock period surpass Pre- Covid Volumes by ~12% - Top 10 Advertiser inventory
increased by 34% in Unlock period compared to Pre COVID period 80
THANK YOU
80 ONE MEDIA TRUTH™
81