2020 Summer Advocacy Guide
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2020 SUMMER ADVOCACY GUIDE WHAT’S INSIDE Introduction 1 Key Legislative Issues 2–3 School Equity Supplemental State Aid Dropout Prevention SAVE Requirements Grassroots Engagement 4–6 Legislator Meetings Community Engagement Media Engagement Resources at Your Fingertips 7–9 IASB Issue Toolkits IASB Legislator Look-Up Tool Committee Assignments INTRODUCTION We are better together—a stronger voice in advocating for the needs of Iowa students and public education. The legislative session is over, but your advocacy work is far from over. Advocacy is a year-long process, with many ways to participate during the legislative interim. This process consists of building relationships, telling the story of public education and brushing up on key legislative issues to prepare for 2021. This legislative interim will be different than in prior years. Board members will need to be creative to continue advocating for students, in the midst of an ongoing pandemic. While you may not be able to meet one-on-one with your legislators, you can invite them for a virtual coffee, and ask them to participate in a virtual tour of your school. Legislators participate in many public events during the summer and fall—perhaps fewer in-person events than normal, but they will still meet with constituents (from a distance or virtually) and listen to ideas and concerns. The legislative interim is a time when many important decisions are made on public policy. As a locally elected school board member, you can influence public policy and make a difference for your schools and students. This advocacy guide includes background information on key issues, an in-depth look at upcoming issues for the 2021 legislative session, talking points and tips for you to use with legislators, and IASB resources that will help you advocate on behalf of your district. © Iowa Association of School Boards 1 KEY LEGISLATIVE ISSUES Transportation and Per Pupil Funding Equity The Iowa Legislature continued to address transportation and district cost per pupil equity by providing additional state resources through the school aid formula. The transportation equity fund is now fully funded (bringing everyone to the statewide average) and will increase each year based on the supplemental state aid rate. In addition, legislators increased the district cost per pupil equity payment by $10 per pupil. ASK: Thank your legislators for their support of a long-term solution for transportation and district cost per pupil equity. Explain how this has impacted your district and ask them to continue to work to resolve these inequities. Supplemental State Aid Supplemental State Aid (SSA) is the rate used to increase the per pupil funding amounts that generate school aid funding for all districts. Districts plan around the SSA rate, set by the legislature, to determine programming, staff capacity and compensation, and planning for future district needs. While school boards appreciate the investment the legislature has made in school funding, most still receive less school aid than is needed to deliver educational programming. The lack of timeliness of school aid decisions makes it difficult for boards to plan their budget for the upcoming school year. ASK: Thank your legislators for their support of public education. Ask them to set the supplemental state aid rate within the first 30 days of the legislative session and set it at the highest amount possible. © Iowa Association of School Boards 2 KEY LEGISLATIVE ISSUES Dropout Prevention This year, IASB worked with legislators to address an inequity in the dropout prevention program that means some districts with growing needs cannot access the funds that other districts may be able to access. Legislation was introduced to allow districts below the 5% cap on dropout prevention funds to ask the School Budget Review Committee (SBRC) to receive additional funds up to the 5% maximum. Additional funding for those districts would provide more resources for at-risk/dropout students, mental health initiatives, and other programming designed to help students in need. ASK: Talk to your legislators about how important these resources would be for your students and district and how you would use those resources if this legislation was enacted. Ask them to support efforts to allow districts more resources for dropout prevention and at-risk students. SAVE Requirements and Athletic Facilities Some legislators want to change the rules of the game with respect to using SAVE funds for athletic facilities. They proposed changing the requirements for approval of athletic facilities, applied those changes retroactively and put limits on local decision making by school boards. While the bill did not pass, we anticipate efforts to place additional restrictions on the use of SAVE funds in 2021. ASK: Talk to your legislators about how you ensure community input and transparency on athletic projects. Ask them to oppose any efforts to limit the use of SAVE dollars or to impose additional requirements before using funds for athletic facilities. English Language Funding The Iowa legislature, considered, but did not pass, legislation to increase the weighting for English Language Learners (ELL) and provide more flexiblity to work with students who need more assistance. IASB supports sufficient and on-time funding for ELL until the student reaches proficiency. ASK: Share your district’s story in working with ELL students and why additional flexibilty and resources are needed. Ask them to make this a priority in the 2021 legislative session. © Iowa Association of School Boards 3 GRASSROOTS ENGAGEMENT Relationship building is one of the most important aspects of advocacy. The legislative interim is a great opportunity to build relationships with legislators and candidates running for political office. As a school board member, you can be a political influencer and share your knowledge and expertise. Check out the tips below to help you engage legislators by sharing your district’s success stories as well as challenges and needs. Effective Legislator Meetings Meeting face-to-face is more challenging this year. But the need to influence legislators and show them how their decisions impact Iowa students across the state is more important than ever. Invite your legislators on a virtual school tour and show them crumbling infrastructure, outdated technology, the need for upgraded facilities, and other needed improvements. Talk to them virtually about the limitations of stringent rules and the effect on innovation and flexibility. Legislators want to hear from their constituents, so get creative! Tips When Meeting (Virtually) With Your Legislator: 1. Know where your legislator stands on the issue. 2. Learn about the impact of a specific program and what it means to your district. 3. Invite a student or community partner to help lead the virtual tour to explain a program and what it has meant for the student or community. 4. Say thank you. If your legislator voted for legislation that helped your district, let them know. Legislators appreciating seeing the positive impact of their work. The Congressional Management Foundation conducted a survey of high ranking congressional staff and asked what constituents can do that is most helpful in influencing an elected officials position and how frequently constituents actually do them. As you can see, most constituents do not include these items when making their pitch to an elected official. When you meet with your legislators, remember to include the items from this list. Survey of Congressional Staff Leadership – Impact of Messaging Impact Reason for Position Specific Ask Personal Story 0 10 20 30 40 50 60 70 80 90 100 How Frequent What's Helpful Source: Congressional Management Foundation © Iowa Association of School Boards 4 GRASSROOTS ENGAGEMENT Community Engagement As a school board member, you are a community leader. You are in a unique position to lead the dialogue about your school district’s successes as well as challenges. It is important to make sure that your community members are engaged, and your community organizations are aware and engaged in advocating on your district’s behalf. Other community leaders such as city council members, board of supervisors and chamber of commerce members can play crucial roles in helping to expand your advocacy base. Here are a few steps you can take to help engage your community: 1. Know Your Why: a. Before making any outreach, you should be able to explain to the community leaders why public education is important and why they should contact their legislators. If you are unable to articulate why people should care, you will not convince them to be on your side. b. Be prepared for criticisms about public education. Reach out and listen to what people are hearing about your school and public education in general. Be ready to tell people four or five success stories from your district. 2. Build Coalitions: a. Utilize your contacts and groups already supporting public education such as your parent teacher organization (PTO) or school improvement advisory committee (SIAC), to help spread the word. Build small successes to show other groups and organizations that your message resonates. b. Engage with civic organizations within your community, such as the Chamber of Commerce, Rotary and Farm Bureau. Ask to be a speaker at their virtual meeting and discuss the issues facing your district and how they can help. Tailor your message to that organization’s priorities and goals. c. Start a Public Education Network or activate a group of parents. IASB has partnered with parental advocacy groups to help boards engage parents in advocacy. Hold business roundtables with legislators or partner with other organizations to host a town forum during election season. They have a vested interest in a strong public education system in your community. © Iowa Association of School Boards 5 GRASSROOTS ENGAGEMENT Media Engagement Legislators use social media platforms like Facebook, Twitter and Instagram to communicate with constituents and distribute information quickly.