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The Four Essential Keys to a Winning NFC Solution

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The Four Essential Keys to a Winning NFC Solution The Four Essential Keys to a Winning NFC Solution Koichi Tagawa Chairman, NFC Forum Sony WIMA Monaco April 10, 2013 What will it take to achieve global adoption of NFC? Copyright © 2013 NFC Forum. All rights reserved 2 What will it take to achieve global adoption of NFC? Many of the key ingredients are already here. Copyright © 2013 NFC Forum. All rights reserved 3 1. NFC-Enabled Devices Copyright © 2013 NFC Forum. All rights reserved 4 NFC Phones Here Now Available in the market… BIackBerry Acer Cloud Acer E320 Acer Liquid Alcatel One Asus Padfone Infinity Bold 9790 Mobile (S500) Liquid Express Glow Touch 922 Alcatel One Touch 996 BIackBerry Blackberry Curve BIackBerry BIackBerry Casio Ruggedized Bold 9900/9930 Cmii 1/3 9350/60/70 Curve 9380 Z10 Casio DT-X8 IT-800 RGC 35 Google Galaxy Google Google Fujitsu Arrows µ F- HTC Desire C HTC Droid DNA/ HTC Droid 07D Nexus Nexus 4 Nexus S HTC J Butterfly Incredible 4G LTE Copyright © 2013 NFC Forum. All rights reserved 5 More NFC Phones Available Now HTC Incredible HTC Evo 4GLTE HTC One SV HTC One VX HTC One X/XL HTC Ruby / HTC Windows Amaze Phone 8x Huawei Sonic/ Huawei Ascend Turkcell T20 LG Optimus Elite Y201 Lenovo K800 LG Mach LG Optimus 3D LG Optimus 4X Max/ 3D Cube HD LG T530 LG Optimus LG Optimus LG Optimus LG Optimus LG Optimus LTE/2 LTE Tag Ego G L5/L7 Net LG Optimus Vu Copyright © 2013 NFC Forum. All rights reserved 6 More NFC Phones Available Now Mobiwire Motorola Megafon Mint Motorola Droid Motorola LG Viper Cosyphone Droid Motorola Droid Razr M MC75A HF Razr/HD Maxx HD Motorola Photon Motorola Nokia 801T Nokia 808 PureView Q 4G LTE Razr i/ Nokia 603 Nokia 700 Nokia 701 MT788 Nokia Nokia Nokia Nokia Nokia Lumia 820 Nokia N9 C7 / Astound Lumia 610 NFC Lumia 620 Lumia 920 Nokia Oro Copyright © 2013 NFC Forum. All rights reserved 7 More NFC Phones Available Now Pansonic Eluga Pantech Discover Pantech Sky Vega Pantech Sky Porsche Design Orange Infinity 996 Orange San Diego LTE Vega Racer P'9981 Samsung Galaxy Prada by LG 3.0 Samsung Ativ Samsung Galaxy Samsung Galaxy Samsung Galaxy Samsung Galaxy Ace 2 Odyssey Axiom Mini 2 Note/II Premier Samsung Galaxy Samsung Galaxy S Samsung Samsung Samsung Samsung Galaxy Samsung Galaxy S Advance Blaze 4G GALAXY S III mini GALAXY S II GALAXY S III Stratosphere II Victory 4G LTE Copyright © 2013 NFC Forum. All rights reserved 8 More NFC Phones Available Now Samsung Samsung Samsung Wave Sonim Samsung Wave 578 Sonim XP and NFC S5230/S5260 SHW-A170K M / Y Sharp Aquos Phone XP1301 Core NFC Serie Sony Xperia V Sony Xperia Sony Xperia ion Sony Xperia P Sony Xperia Sony Xperia T acro S Sony Xperia S Sola Turkcell T11 Turkcell Xolo X900 Toughshield Maxiphone/ZTE Vertu Ti MaxiPRO5 Sony Xperia VL Sony Xperia Z R-500 Racer II Copyright © 2013 NFC Forum. All rights reserved 9 More NFC Phones Available Now Yulong Coolpad ZTE Kis ZTE Turkcell ZTE Blade II ZTE Orbit 8870 NFC ZTE Grand X IN MaxiPLUS5 And more being released… Copyright © 2013 NFC Forum. All rights reserved 10 NFC Tablets A fast-moving new segment, with several models recently announced and put on the market with more rumored to be in the works: TazPad from TazTag aimed at retail was launched in The Sharp RW-T110 NFC2.3 France Tablet announced in March expands on the NFC capabilities of the RW-T107 Tablet from 2011 Samsung Galaxy Note II Google Nexus 7 was announced phone/tablet with NFC – release in June 2012, and is now available and launch dates coming soon.. in the US, UK, France, Germany, Samsung also is rumored to be Spain, Canada, and Australia prepping a new tablet with NFC functionality Copyright © 2013 NFC Forum. All rights reserved 11 NFC Tablets Some NFC enabled tablets currently on the market or announced as coming soon… Asmaitha Sruta DLI 9000 7” Tablet Asus Padfone Infinity Asus Vivo Tab/Tab RT Asus Vivo Tab Smart Lenovo ThinkPad HP Elitebook Revolve Kuoziro FT701W Google Nexus 7 Google Nexus 10 Tablet 2 Copyright © 2013 NFC Forum. All rights reserved 12 More NFC Tablets Some NFC enabled tablets currently on the market or announced as coming soon… Samsung Galaxy Note/ Panasonic BizPad Samsung Windows Sharp RW-T107/T110 LG Optimus Vu Note II RT Ativ TazTag TazPad Sony VAIO Duo 11 Sony VAIO Tap 20 Sony Xperia Tablet Z Copyright © 2013 NFC Forum. All rights reserved 13 More NFC Devices Examples of additional types of NFC devices, available now and on the way… Smart Meters for Moneto: NFC utility companies Nintendo Wii NFC “Digital Gum U controllers Payment wristbands microSD for the Goods” by Razorfish iPhone & Android Glidepoint NFC Sony RC-S380 RhythmTrak Revosys V5 ViVOtech NFC trackpad reader/writer Heart Monitor interactive taxi payment terminals terminal/tablet Copyright © 2013 NFC Forum. All rights reserved 14 NFC Laptops HP Envy x2 Lenovo ThinkPad Helix Copyright © 2013 NFC Forum. All rights reserved 15 2. A Robust Set of Specifications Copyright © 2013 NFC Forum. All rights reserved 16 Specification Development . 20 NFC Forum specifications approved spanning core functions: – Data exchange formats – Tag types – Record type definition – Device interface controller – Protocols – Reference applications Copyright © 2013 NFC Forum. All rights reserved 17 3. A Way to Ensure Compliance Copyright © 2013 NFC Forum. All rights reserved 18 NFC Forum Compliance Program Certification Program Certified Device Compliance Program Plugfests Interoperability Program Copyright © 2013 NFC Forum. All rights reserved 19 Enhancing the Certification Program • Adding new testing capability and optimizing processes to: • Bring testing for new functionality to market faster • Continually improve existing 31442548 testing methodology • Streamlining certification requirements with other industry organizations such as EMVCo • Expanding the number and frequency of Plugfests around the world Copyright © 2013 NFC Forum. All rights reserved 20 4. Consensus on Market Growth Copyright © 2013 NFC Forum. All rights reserved 21 Analysts Agree . TechNavio – Global NFC chip market to grow at a CAGR of 135.63 percent over the period 2011-2015 . ABI Research – 102 million NFC handsets shipped in 2012; 285M will ship in 2013; 500M in 2014 – NFC-enabled smartphone shipments are anticipated to increase by 481% from 2012 to 2015 . Deloitte – In 2013 there may be as many as 300 million NFC smartphones, tablets and eReaders sold . Frost & Sullivan – By 2015, NFC will be the most-used solution for mobile payment, enabling worldwide transactions totaling about $151.7 billion . Gartner Research – 50% of smartphones will have NFC capability by 2015 . Juniper Research – By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods in-store Copyright © 2013 NFC Forum. All rights reserved 22 5. A Place to Share Ideas Copyright © 2013 NFC Forum. All rights reserved 23 Members – April 2013 SPONSOR MEMBERS PRINCIPAL MEMBERS Copyright © 2013 NFC Forum. All rights reserved 24 Members – April 2013 ASSOCIATE MEMBERS IMPLEMENTER MEMBERS NONPROFIT MEMBERS Copyright © 2013 NFC Forum. All rights reserved 25 All of these things are essential. Copyright © 2013 NFC Forum. All rights reserved 26 All of these things are essential. But they are only the prerequisites for NFC adoption. Copyright © 2013 NFC Forum. All rights reserved 27 What else is needed? Copyright © 2013 NFC Forum. All rights reserved 28 What else is needed? Demand from consumers and businesses. Copyright © 2013 NFC Forum. All rights reserved 29 How do we build consumer and business demand for NFC? Copyright © 2013 NFC Forum. All rights reserved 30 NFC Solutions Copyright © 2013 NFC Forum. All rights reserved 31 The 4 Essential Keys to a Winning NFC Solution 1. Fulfill an unmet need that only NFC can satisfy. Copyright © 2013 NFC Forum. All rights reserved 32 Example: Active Packaging Wine Tracking with NFC Tags . Tracks bottles from production to end user . Authenticates contents . Ensures quality via real-time temperature monitoring Copyright © 2013 NFC Forum. All rights reserved 33 The 4 Essential Keys to a Winning NFC Solution 1. Fulfill an unmet need that only NFC can satisfy. 2. Perform a complex action more simply with NFC. Copyright © 2013 NFC Forum. All rights reserved 34 Example: Device Pairing Bluetooth Headphones and Speakers . Faster than Bluetooth alone . Simple . Secure . Fast data transfer Copyright © 2013 NFC Forum. All rights reserved 35 The 4 Essential Keys to a Winning NFC Solution 1. Fulfill an unmet need that only NFC can satisfy. 2. Perform a complex action more simply with NFC. 3. Provide an answer to a major business problem. Copyright © 2013 NFC Forum. All rights reserved 36 Example: Airline Boarding • Boarding time has doubled since 1970 • Avg. boarding time is now 40 mins. for a 140-passenger domestic flight • With NFC a 450- passenger plane can Source: Japan Airlines board in 15 mins. Copyright © 2013 NFC Forum. All rights reserved 37 The 4 Essential Keys to a Winning NFC Solution 1. Fulfill an unmet need that only NFC can satisfy. 2. Perform a complex action more simply with NFC. 3. Provide an answer to a major business problem. 4. Apply NFC to verticals with high potential for early commercialization Copyright © 2013 NFC Forum. All rights reserved 38 Special Interest Groups (SIGs) Copyright © 2013 NFC Forum. All rights reserved 39 Special Interest Group Sectors Consumer Transport Health Payment Retail Electronics Air Transport & Financial PC, Tablet, Pharmacy Product Tags Ticketing Institutions Embedded Public Transport Terminal Handsets, Insurance POS, Vending & Ticketing Manufacturers Remote Controls Computer Other Transport Clinic Merchants Coupons Peripherals Schemes Appliances Hospital …future… …future.. Points, Rewards Personal Auto Management . Potential to establish additional working groups as partners identify high market importance and opportunity Copyright © 2013 NFC Forum.
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