Singapore January 2016

Launch of the All-new BMW 7 Series Gardens By The Bay, Singapore

Located in the heart of Singapore, with Marina Bay Sands as a backdrop, the ICONIC 7 was specially built to unveil the most innovative car in its class - the all-new BMW 7 Series. Invited guests were taken on a journey to learn more about the car’s innovations, as well as luxurious touches ranging from leather to paint and trims, followed by a scenic test drive in the city. One of the highlights was the Surround View demonstration, where the windscreen was covered for guests to try out how easy it is to manoeuvre and park the BMW 7 Series. All guests were in awe of the unconventional event venue and the BMW 7 Series’ outstanding qualities.

BMW Experience Days 2015 Gardens By The Bay, Singapore

BMW Experience Days was conceptualised as an experiential drive event for invited guests to exclusively enjoy the full range of BMW cars. Held over 5 days in Singapore’s iconic Gardens by the Bay, guests were given the rare opportunity to experience various drives ranging from a 2-wheel climb with the BMW X range and ABS emergency braking for the BMW M models, to slalom exercises for the BMW i3. Each activity was designed to showcase the handling and performance of the cars.

The event was a huge hit with BMW’s clients, with one of their guests, Ms Aarthi Anandan, remarking: “It’s an absolutely fabulous event in a fantastic location and it was very well-planned. But the real highlight was the cars and it was a great pleasure trying out these amazing cars!”

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