Use Hershey’s Holiday POS to drive impactful Merchandising POS available through Hershey’s Retail Team

HOLIDAY 2015

NORTH pole

D88515 D88516 HERSHEY’S HOLIDAY 4-TIER HERSHEY’S HOLIDAY DISPLAY 2-SIDED STANDEE (Product Not Included)

4

 21 02 848 (DCT/AP) Trip Missions Drive Holiday Sales1 New Hershey Items Candy Dish Stocking Stuffers Showing Entertaining ITEM NO. 34000-22666 24CT. DRC ITEM NO. 34000-72407 Affection • 15% of missions ® DARK MINT 8/24CT. TRAY • 27% of missions MINIATURES 10 OZ. CANE • Holiday Parties MINTS 1.5 OZ. ITEM NO. 34000-22667 • Gift or stocking at home or 12CT. RSC stuffer for family elsewhere KIT KAT® DARK CHOCOLATE MINT MINIATURES 8 OZ. or close friends

ITEM NO. 34000-18406 ITEM NO. 10700-15707 Innovation 24CT. DRC 18CT. DRT HERSHEY'S PEPPERMINT BARK Treat for Me Ingredients BELLS 9 OZ. 9.2 OZ. • 24% of missions • 9% of missions • Personal treat for • Candy for Holiday now – or later Baking, Crafting KISSES DELUXE Portfolio or Decorating

See page 18 or KISSES DELUXE Brochure Sharing at Showing Home Appreciation • 20% of missions • 5% of missions Merchandising Gifting Baking Stocking Stuffers • On-hand for • Thank you for consumption colleague or throughout the acquaintance Holiday

• Sharing at Home and Showing Affection trip missions account 1 Insights Consumer Why for almost 50% of all Holiday sales Hershey? • Hershey has 11 of the Top 15 Holiday CPC items2 • HERSHEY’S KISSES Brand are a “quintessential” part of Christmas activities3 • HERSHEY’S KISSES Brand is #1 for Sharing at Home and ITEM NO. 34000-78200 ITEM NO. COMING SOON ITEM NO. 34000-99045 ITEM NO. 34000-72408 84CT. 192CT. 600CT. 96CT. Ingredient Missions, and #2 for Showing Affection, Showing HERSHEY’S GIFT CARDS / HERSHEY’S AND HERSHEY-ETS AND REESE’S PIECES ICE BREAKERS ASSORTED MINTS 1# MOD PEANUT BUTTER BLOSSOMS CANDY ASSORTED CANE MOD SHIPPER Appreciation and Entertaining Missions1 BAKING MOD Consumer Key Comprehensive Consumer Support Support Dedicated TV Advertising National FSIs Website and Seasonal  Dates 7/17/15 8/28/15 12/11/15 12/25/15 Holiday CPC and Gifting eNewsletter

Optimal First Last Event Order Date Delivery Delivery Date

NEW

24 53 1 Hershey Seasonal Demand Landscape Refresh 2012; 2 Nielsen, xAOC, Holiday 2013; 3 Theory Research Holiday Mind Modeling, 2011-2012. *All graphics & schedules subject to change *Coupon values to be announced GREETINGS ARE SWEETER WITH KISSES CHOCOLATES!

USAGE OCCASIONS

• For sharing with family and friends2 ITEM NO. 34000-12093 CANDY DISH: 36CT. DRC • Colored foils are important HERSHEY’S KISSES BRAND CANDY % CANE MINT CANDIES 10 OZ. 43.3 • Consumption is related to the amount of SHARE1 entertaining in the household Packaged Candy 10 - 11 oz.

BAG UPC

ITEM NO. 34000-12097 36CT. DRC HERSHEY’S KISSES BRAND ITEM NO. 34000-12994 MILK CHOCOLATES RED/GREEN/ 36CT. DRC SILVER FOILS 11 OZ. HERSHEY’S KISSES BRAND MILK CHOCOLATES FILLED WITH CHERRY CORDIAL CRÈME 10 OZ.

BAG UPC

BAG UPC

ITEM NO. 34000-12140 36CT. DRC ITEM NO. 34000-12990 HERSHEY’S KISSES BRAND MILK CHOCOLATES BLUE/SILVER 36CT. DRC FOILS 11 OZ. HERSHEY’S KISSES BRAND DARK CHOCOLATES FILLED WITH MINT TRUFFLE 10 OZ.

BAG UPC

BAG UPC

ITEM NO. 34000-13278 36CT. DRC ITEM NO. 34000-12987 HERSHEY’S KISSES BRAND 36CT. DRC MILK CHOCOLATES WITH HERSHEY’S KISSES BRAND ALMONDS 10 OZ. Candy 10 - 11 oz. Packaged MILK CHOCOLATES FILLED WITH CARAMEL 10 OZ.

BAG UPC

BAG UPC

ITEM NO. 34000-12087 ITEM NO. 34000-11013 36CT. DRC 36CT. DRC HERSHEY’S KISSES BRAND HERSHEY’S HUGS CANDIES SPECIAL DARK DARK 11 OZ. CHOCOLATES 11 OZ.

BAG UPC BAG UPC

4 5 4 1 Nielsen, xAOC, Holiday 2013; 2 Hershey Ethnographic Study, Holiday 2008 5 RING IN THE HOLIDAYS WITH THESE FAVORITES!

NEW

ITEM NO. 34000-45011 ITEM NO. 34000-18406 36CT. DRC 24CT. DRC REESE’S PEANUT BUTTER CUP HERSHEY’S PEPPERMINT BARK MINIATURES 11 OZ. BELLS 9 OZ. Packaged Candy 9 - 11 oz.

BAG UPC BAG UPC

ITEM NO. 34000-47921 ITEM NO. 34000-21037 36CT. DRC 36CT. DRC REESE’S PEANUT BUTTER HERSHEY’S MINIATURES BELLS 10 OZ. ASSORTMENT 11 OZ.

BAG UPC BAG UPC Candy 10 - 11 oz. Packaged

ITEM NO. 34000-47806 ITEM NO. 34000-18402 24CT. DRC 36CT. DRC REESE’S PEANUT BUTTER HERSHEY’S EXTRA CREAMY TREES 10.8 OZ. SOLID MILK CHOCOLATE BELLS 10 OZ.

BAG UPC BAG UPC

64 57 SEASONAL FOILS AND FOR A FESTIVE CANDY BOWL!

NEW

ITEM NO. 34000-22666 24CT. DRC KIT KAT® DARK CHOCOLATE ITEM NO. 34000-03395 MINT MINIATURES 10 OZ. 36CT. DRC HERSHEY’S NUGGETS MILK CHOCOLATE CANDIES 10 OZ. Packaged Candy 10 oz.

BAG UPC

BAG UPC

ITEM NO. 34000-22550 24CT. DRC KIT KAT® HOLIDAY MINIATURES 10 OZ.

ITEM NO. 34000-02945 24CT. DRC HERSHEY’S NUGGETS BAG UPC COOKIES 'N' MINT CANDIES 10 OZ.

0734000 02945 ITEM NO. 34000-38820 BAG UPC 36CT. DRC ® HOLIDAY CANDIES 11 OZ.

BAG UPC

Candy 10 - 11 oz. Packaged ITEM NO. 34000-05637 36CT. DRC CANDY COATED SOLID MILK CHOCOLATES ITEM NO. 34000-02876 10 OZ. 28CT. DRC MINIATURES 11 OZ.

BAG UPC

BAG UPC

8 9 84 59 HOLIDAY WISHES COME TRUE WITH HERSHEY’S CHOCOLATES!

ITEM NO. 34000-12116 ITEM NO. 34000-22667 12CT. RSC HERSHEY’S KISSES BRAND 12CT. RSC MILK CHOCOLATES RED/GREEN/SILVER NEW KIT KAT® DARK CHOCOLATE MINT FOILS 8.5 OZ. MINIATURES 8 OZ. Packaged Candy 7.8 - 8.5 oz. BAG UPC BAG UPC

ITEM NO. 34000-13357 ITEM NO. 34000-45013 12CT. RSC 12CT. RSC HERSHEY’S KISSES BRAND MILK REESE’S PEANUT BUTTER CUP MINIATURES CHOCOLATES WITH ALMONDS 8 OZ. 8.5 OZ.

BAG UPC BAG UPC

ITEM NO. 34000-47923 ITEM NO. 34000-12091 12CT. RSC REESE’S PEANUT BUTTER BELLS 12CT. RSC 8 OZ. HERSHEY’S KISSES BRAND SPECIAL DARK DARK CHOCOLATES 8.5 OZ.

BAG UPC

BAG UPC

ITEM NO. 34000-47807 12CT. RSC ITEM NO. 34000-12092 REESE’S PEANUT BUTTER TREES 12CT. RSC 7.8 OZ. HERSHEY’S KISSES BRAND CANDY CANE MINT CANDIES 8 OZ. oz. Candy 8.0 - 8.5 Packaged

BAG UPC

BAG UPC

ITEM NO. 34000-02871 12CT. RSC ITEM NO. 34000-12989 YORK PEPPERMINT PATTIE MINIATURES 12CT. RSC 8.5 OZ. HERSHEY’S KISSES BRAND DARK CHOCOLATES FILLED WITH MINT TRUFFLE 8 OZ.

BAG UPC

BAG UPC

104 511 WONDERFUL TREATS FOR A W ONDERFUL TIME OF THE YEAR!

ITEM NO. 34000-21039 12CT. RSC HERSHEY’S MINIATURES ASSORTMENT 8.5 OZ. ITEM NO. 34000-23865

24CT. DRC Assorted Candy 18.6 - 23.1 oz. HOLIDAY STOCKING STUFFER SHAPES SNACK SIZE BAG 18.6 OZ. BAG UPC

BAG UPC

ITEM NO. 34000-02946 12CT. RSC HERSHEY’S NUGGETS COOKIES ’N’ MINT CANDIES 8 OZ.

0434000 02946 ITEM NO. 34000-23864 BAG UPC 20CT. DRC HOLIDAY STOCKING STUFFER SHAPES SNACK SIZE BAG 23.1 OZ.

ITEM NO. 34000-38822 12CT. RSC BAG UPC ROLO® HOLIDAY CANDIES 8.5 OZ.

BAG UPC

oz. Candy 8.0 - 8.5 Packaged ITEM NO. 34000-23855 20CT. DRC HOLIDAY CANDY DISH ASSORTMENT BAG 21 OZ.

ITEM NO. 34000-05639 12CT. RSC CADBURY CANDY COATED SOLID MILK CHOCOLATES 8 OZ. BAG UPC

BAG UPC

124 513 BIG AND FESTIVE HOLIDAY TREATS!

ITEM NO. 34000-12085 24CT. DRC HERSHEY’S KISSES BRAND MILK CHOCOLATES RED/GREEN/ SILVER FOILS 18.5 OZ. ITEM NO. 34000-12148 12CT. DRC HERSHEY’S KISSES BRAND MILK CHOCOLATES RED/GREEN/SILVER FOILS 36 OZ.

BAG UPC Packaged Candy 33 –36 oz.

ITEM NO. 34000-12143 24CT. DRC HERSHEY’S KISSES BRAND CANDY CANE MINT CANDIES 17.8 OZ. BAG UPC

BAG UPC ITEM NO. 34000-16174 12CT. DRC ITEM NO. 34000-45014 HERSHEY’S KISSES BRAND 24CT. DRC CANDY CANE MINT CANDIES REESE’S PEANUT BUTTER CUP 33 OZ. MINIATURES 18.5 OZ.

BAG UPC BAG UPC

ITEM NO. 34000-21043 24CT. DRC HERSHEY’S MINIATURES ASSORTMENT 18.5 OZ. ITEM NO. 34000-44936 12CT. DRC REESE’S PEANUT BUTTER CUP MINIATURES 36 OZ.

BAG UPC

BAG UPC ITEM NO. 34000-02873

oz. Candy 17.8 –18.5 Packaged 24CT. DRC YORK PEPPERMINT PATTIE MINIATURES 18.5 OZ.

ITEM NO. 34000-38830 BAG UPC 12CT. DRC ROLO® HOLIDAY CANDIES 36 OZ. ITEM NO. 34000-38808 24CT. DRC ROLO® HOLIDAY CANDIES 18.5 OZ.

0134000 38830 BAG UPC

14 BAG UPC 15 14 15 DELICIOUSLY DELIGHTFUL GIFTING

REESE’S Peanut Butter Cups 1 LB. is the  Gift Card Purchasers Favor Seasonal Candy3 #1 Novelty Item and #3 Overall Holiday Item1 • 72% of gift card purchasers also buy seasonal 3 ITEM NO. 34000-43009 NEW candy 6CT. DRT REESE’S PEANUT BUTTER CUPS • 78% of consumers expect to find gift cards at the 1 LB. front end check-out4

> • Leverage growing Gift Card sales and impulse- appeal of candy to provide consumers with convenient solution centers at the check-out ITEM UPC

ITEM NO. 34000-43058 36CT. REESE’S Peanut Butter Cups 1 LB.  REESE’S PEANUT BUTTER CUPS has grown 54% CAGR since 20102 1 LB. SHIPPER DISPLAY ITEM NO. 34000-78200 Setup Dimensions: 20.5"W x 20"D x 57"H Dollar Sales Trend 84CT. Holiday $ 2010-2013 $19.3M Gifting HERSHEY’S GIFT CARDS / 1# MOD

• 36 REESE’S Peanut Butter Cups 1 LB. • 36 HERSHEY’S Solid Milk Chocolate Bar 1 LB. +54.2% • 12 YORK Peppermint Patties 1 LB. $12.8M Setup Dimensions: 24.75"W x 20.75"D x 61"H (with riser)

$8.9M Gifting Big Novelty Items are a growing packtype $3.4M during Holiday1

Holiday Holiday Holiday Holiday 2010 2011 2012 2013 ITEM NO. 34000-36307 % Chg vs 161.3 42.9 51.3 YrAgo 4CT. DRT HERSHEY’S SOLID MILK CHOCOLATE BAR 5 LB. ITEM NO. 34000-36304 6CT. DRT HERSHEY’S SOLID MILK CHOCOLATE BAR 1 LB.

ITEM UPC

ITEM UPC ITEM NO. 34000-02505 12CT. RSC GIANT HERSHEY’S KISSES ITEM NO. 34000-03038 BRAND MILK CHOCOLATE 7 OZ. 6CT. DRT YORK PEPPERMINT PATTIES 1 LB.

ITEM UPC

ITEM UPC

16 17 1 Nielsen, xAOC+C, Holiday 2013; 2 Holiday Pivot – Nielsen, xAOC+C 3 Hershey Holiday Landscape 2014 Gift Card Purchaser Deep Dive; 4 MROC Study, December-January 2014. A JOY TO GIVE. A GIFT TO ENJOY.

NEW KISSES DELUXE Chocolates USAGE OCCASIONS

• Special gifts for family and loved ones1 • Casual gifts for friends and acquaintances (i.e. teachers, co-workers) • Packaged Candy may be included as part of a personalized gift Gifting ITEM NO. 34000-01910 Premium 6CT. RSC HERSHEY’S POT OF GOLD Collection PREMIUM COLLECTION 10 OZ. ITEM UPC ITEM NO. 34000-15744 ITEM NO. 34000-15730 ITEM NO. 34000-15738 ITEM NO. 34000-15734 24CT. DRT 6/12CT. 12CT. DRT 9CT. DRT KISSES DELUXE CHOCOLATES KISSES DELUXE CHOCOLATES KISSES DELUXE CHOCOLATES KISSES DELUXE CHOCOLATES  0.9 OZ. 3PC SUB 1.2 OZ. 4PC 4.33 OZ. 15PC SUB 10.1 OZ. 35PC ACRYLIC GIFT BOX See page 27 for merchandising ITEM NO. 34000-15736 ITEM NO. 34000-01912 12CT. RSC Pecan 6CT. RSC KISSES DELUXE CHOCOLATES HERSHEY’S POT OF GOLD 4.33 OZ. 15PC SUB Caramel PECAN CARAMEL CLUSTERS 0034000 15744 0034000 15731 0134000 15734 8.7 OZ. BAG UPC ITEM UPC ITEM UPC Clusters ITEM UPC Gifting 0534000 15736 BAG UPC

ITEM NO. 34000-01911 Caramel 6CT. RSC HERSHEY’S POT OF GOLD Collection CARAMEL COLLECTION 10 OZ. ITEM UPC

ITEM NO. 34000-01913 ITEM NO.  34000-15732 Nuts 6CT. RSC HERSHEY’S POT OF GOLD 48CT. Collection NUTS COLLECTION KISSES DELUXE 8.7 OZ. CHOCOLATES 1.2 OZ. ITEM UPC POWER WING ITEM NO.  ITEM NO. Setup Dimensions: 34000-15742 34000-15741 14"W x 3.625"D x 20.125"H 96CT. 24CT. ITEM NO. 34000-15733 KISSES DELUXE KISSES DELUXE ITEM NO.  CHOCOLATES ASSORTED CHOCOLATES 96CT. 34000-15737 KISSES DELUXE CHOCOLATES MOD 10.1 OZ. SHIPPER 1.2 OZ. 2-IN-1 POWER WING/ 64CT. 72 KISSES DELUXE ITEM NO. 34000-01914 SHIPPER KISSES DELUXE Chocolates 4.33 oz. Setup Dimensions: Milk CHOCOLATES 4.33 OZ. 24 KISSES DELUXE 11.5"W x 19"D x 62"H 6CT. RSC Setup Dimensions: SHIPPER Chocolates 10.1 oz. HERSHEY’S POT OF GOLD 14"W x 16"D x 50"H Chocolate MILK CHOCOLATE Setup Dimensions: Setup Dimensions: COLLECTION 10 OZ. 22.5"W x 19"D x 70"H 16.75"W x 15.75"D x 47"H Collection ITEM UPC 18

Refer to KISSES DELUXE Brochure #21 02 840 for details 18 1 Hershey Ethnographic Study, Holiday 2008 19 CELEBRATE WITH FESTIVE CANES

USAGE OCCASIONS Hershey’s NEW Canes mod provides a solution for STOCKING • Candy is a key stocking stuffer2 displaying Novelty during  STUFFERS: • Carefully chosen to reflect the the season % tastes of the recipient 27.2 • Brand is an important NEW SHARE1 consideration

ITEM NO. 34000-10971 3 Hershey is #1 in Novelty and has 4 of the top 5 items 48CT. DRC HERSHEY-ETS CANE 1.40 OZ.

Holiday Novelty Sales 20133 • 52% of Stocking Stuffer $19.3M volume occurs before 3 0534000 10971 Dec 15th ITEM UPC • Hershey’s drove 75% of

$11.7M all filled cane sales3 Canes $10.7M $9.9M $9.6M ITEM NO.  34000-99045 600CT. ASSORTED CANE MOD 420 HERSHEY-ETS Cane 1.40 oz. 180 REESE’S PIECES Canes REESE 1# HERSHEY-ETS Brachs 6 oz REESE Cane KISS FIlled Cane Cane 1.40 oz. Cane PPmint Cane 3.2 oz ITEM NO. 34000-11515 Setup Dimensions: 23.5"W x 19.5"D x 53"H 48CT. DRC REESE’S PIECES CANE 1.40 OZ.

0034000 11515

ITEM UPC

ITEM NO. 34000-13069 ITEM NO. 34000-13381 ITEM NO. 34000-44117 ITEM NO. 34000-38832 ITEM NO. 10700-13013 24CT. DRC 36CT. DRC 36CT. DRC 24CT. DRC 36CT. DRC HERSHEY’S KISSES BRAND ROLO® CANE JOLLY RANCHER CANE CANDY CANE MINT CANDIES ITEM NO. 34000-13382 ITEM NO. 34000-44118 2.94 OZ. 2.94 OZ. CANE 12CT. DRC 12CT. DRC 2.72 OZ. HERSHEY’S KISSES BRAND REESE’S PEANUT BUTTER CUP MILK CHOCOLATES CANE MINIATURES CANE ITEM NO. 34000-00387 ITEM NO. 10700-10541 2.88 OZ. 2.79 OZ. 24CT. DRC 24CT. DRC 0534000 38832 0610700 13013 HERSHEY’S CHOCOLATE JOLLY RANCHER MINT CANDY CANES CANDY CANES CHERRY, ITEM UPC ITEM UPC GREEN APPLE AND BLUE 0634000 13069 6.3 OZ. 0710700 10541 ITEM UPC RASPBERRY FLAVORS ITEM UPC ITEM UPC 6.3 OZ. 0934000 13381 0434000 44117 ITEM UPC ITEM UPC

20 21 1 Nielsen, xAOC, Holiday 2013; 2 Hershey Ethnographic Study, Holiday 2008; 3 Nielsen, xAOC+C, Holiday 2013 GIFTS FOR EVERYONE’S STOCKINGS!

ITEM NO. 10700-15707 NEW 18CT. DRT JOLLY RANCHER TREE SHAPED LOLLIPOPS 9.2 OZ. 6-Packs

ITEM UPC

ITEM NO. 34000-47302 ITEM NO. 34000-22747 ITEM NO. 34000-24675 ITEM NO. 34000-01382 36CT. DRC 36CT. DRC 24CT. DRC 24CT. DRT HERSHEY’S MILK CHOCOLATE KIT KAT® HOLIDAY BARS ITEM NO. 34000-17015 HERSHEY’S CANDY CANE ITEM NO. 34000-47303 SANTAS 6-PACK 7.2 OZ. 6-PACK 9.3 OZ. 24CT. DRT LARGE BAR MINT CANDY 24CT. RSC HERSHEY’S MILK CHOCOLATE WITH CANDY BITS 3.5 OZ. REESE’S PEANUT BUTTER TREES SNOWMAN BAR 3.5 OZ. 6-PACK 7.2 OZ.

ITEM UPC ITEM UPC

ITEM UPC ITEM UPC ITEM UPC

ITEM NO. 10700-02471 Celebrate Posadas with the #1  Hispanic Items 3/15CT. DRT CHRISTMAS growing brand in spicy Latin Candy* VILLAGE MINI CARTON Posadas are an important part of Mexican Christmas celebrations 3.5 OZ. and candy plays a central role DRT UPC

ITEM NO. 19886-15243 ITEM NO. 19886-21022 SAVE on Stuffers Stocking 18CT. RSC 24CT. RSC PELON PELO RICO ITEM NO. 34000-23933 PELON PELONETA TAMARIND PELON MINI TAMARIND Coupon Pad 24CT. DRT WITH MANGO FLAVORED FLAVORED SOFT CANDY HERSHEY’S COOKIES ’N’ CREME BAG 14.6 OZ. 6.24 OZ. NUTCRACKER BAR 3.5 OZ. ITEM UPC

7019886 51041 BAG UPC BAG UPC

ITEM UPC

ITEM NO. 34000-66637 12CT. DRT REESE’S PEANUT BUTTER SNOWMAN 5 OZ.

ITEM UPC

4-SHELF UNIT ITEM NO. D88536 HEADER CARD ITEM NO. 19886-45000 ITEM NO. 21 06 447 8CT. DRC IRC COUPON PAD JOLLY RANCHER & ITEM NO. 21 15 490 PELON PELO RICO CANDY 150PC. ASSORTMENT BAG 31.27 OZ. 7619886 45000 BAG UPC

22 * Nielsen xAOC+C 52 wks ending 10/4/14 23 SPLENDID STOCK ING STUFFERS!

USAGE OCCASIONS IMMEDIATE • Eaten shortly after purchase for CONSUMPTION: personal enjoyment2 • May also be included in % stockings and gifts 20.2 KIT KAT® HOLIDAY BAR 1.55 OZ. SHARE1 Immediate Consumption ITEM NO. 34000-98854 ITEM NO. 34000-98851 0134000 24673 ITEM NO. 34000-47369 REESE’S TREES AND HERSHEY’S CANDY CANE KIT KAT® HOLIDAY BARS AND REESE’S ITEM UPC NEW BAR HOLIDAY 144CT. 2-IN-1 COUNTER UNIT/ TREES HOLIDAY 144CT. 2-IN-1 COUNTER 6/24CT. RSC POWER WING UNIT/POWER WING This item is available only in MIX REESE’S PEANUT BUTTER TREES power wing #34000-98851 KING SIZE 2.4 OZ. • 96 REESE’S Peanut Butter Trees, 1.2 oz. • 72 REESE’S Peanut Butter Trees, 1.2 oz. • 48 HERSHEY’S Candy Cane Standard Bars Mint • 72 KIT KAT® Holiday Bars, 1.55 oz. Candy with Candy Bits, 1.55 oz. ITEM NO. 34000-47327 6/36CT. RSC REESE’S PEANUT BUTTER TREE 1.2 OZ. BOX UPC ITEM UPC

NEW ITEM NO. 34000-99037 ITEM UPC BOX UPC ASSORTED STOCKING STUFFER 492CT. WHEELED MODULE Expands to • 168 REESE’S Peanut Butter Trees King Size, 2.4 oz. 0 34000 00473 7 • 96 HERSHEY’S Milk Chocolate Snowman Bars, 3.5 oz. • 96 HERSHEY’S Candy Cane Large Bar Mint Candy with Candy Bits, 3.5 oz. • 72 HERSHEY’S KISSES Brand Solid Milk Chocolate, 1.45 oz. • 60 PULL ’N’ PEEL Candy Red, Green and White King Size, 4.2 oz. ITEM NO. 34000-22767 6/36CT. RSC Setup Dimensions: 23.75"W x 19.25"D x 59.50"H HERSHEY’S MILK CHOCOLATE SANTA 1.2 OZ.

NEW ITEM UPC BOX UPC Expands to

Consumption Immediate 0 34000 00727 1

ITEM NO. 34000-53115 ITEM NO. 34000-72407 ITEM NO. 34000-72408 8/15CT. RSC 8/24CT. TRAY 96CT. TWIZZLERS PULL ’N’ PEEL ICE BREAKERS CANDY CANE ICE BREAKERS ASSORTED CANDY RED, GREEN AND MINTS 1.5 OZ. MINTS SHIPPER WHITE KING SIZE 4.2 OZ. • 48 ICE BREAKERS Candy Cane Mints, 1.5 oz. ITEM NO. 34000-98880 • 24 ICE BREAKERS 264CT. HERSHEY’S HOLIDAY ASSORTED ITEM NO. 34000-01380 COOLMINT Mints, 1.5 oz. STANDARD SIZE SHIPPER ITEM NO. 34000-02570 • 24 ICE BREAKERS 24CT. RSC Wintergreen Mints, 1.5 oz. HERSHEY’S CANDY CANE STANDARD BAR MINT 36CT. DRT • 180 REESE’S Peanut Butter Trees, 1.2 oz. CANDY WITH CANDY BITS 1.55 OZ. • 48 HERSHEY’S Candy Cane Standard Bars HERSHEY’S KISSES BRAND 0534000 53116 ITEM UPC Setup Dimensions: SOLID MILK CHOCOLATE Mint Candy with Candy Bits, 1.55 oz. ITEM UPC Expands to 0 34000 00737 0 13.5"W x 13.75"D x 54"H 1.45 OZ. • 36 HERSHEY’S Milk Chocolate Santas, 1.2 oz. Setup Dimensions: 15"W x 19"D x 50"H ITEM UPC 0734000 01380 Expands to 0 34000 00258 0 ITEM UPC BOX UPC 0834000 53115 24 BOX UPC BOX UPC 25

24 1 Nielsen, xAOC, Holiday 2013; 2 Hershey Ethnographic Study, Holiday 2008 25 HOLIDAY HAPPINESS FOR THE WHOLE FAMILY!

ITEM NO. 34000-12117 ITEM NO. 34000-20963 NEW 600CT. HERSHEY’S KISSES 600CT. HOLIDAY ASSORTED

BRAND MILK CHOCOLATES PACKAGED CANDY HALF Packaged Candy & Gifting Display Modules HOLIDAY HALF MODULE MODULE

• 600 Bags of HERSHEY’S KISSES • 264 Bags of HERSHEY’S Brand Milk Chocolates, 11 oz. KISSES Brand Milk Chocolates, 11 oz. Setup Dimensions: • 144 Bags of REESE’S Peanut 48"W x 20"D x 63.88"H Butter Cup Miniatures, 11 oz. • 96 Bags of HERSHEY’S Miniatures Assortment, 11 oz. • 96 Bags of HERSHEY’S KISSES Brand Milk Chocolates with Almonds, 10 oz.

Setup Dimensions: 48"W x 20"D x 66.88"H

ITEM NO. COMING SOON ITEM NO. 34000-98714 ITEM NO. 34000-98644

192CT. HERSHEY’S AND GENERAL MILLS 288CT. HERSHEY’S KISSES BRAND/ROLO® PACKAGED 288CT. REESE’S PACKAGED CANDY HOLIDAY PEANUT BUTTER BLOSSOMS BAKING MODULE CANDY HOLIDAY QUARTER MODULE QUARTER MODULE

• 72 Bags of HERSHEY’S KISSES Brand • 144 Bags of HERSHEY’S KISSES Brand Milk • 216 Bags of REESE’S Peanut Butter Cup Milk Chocolates, 11 oz. Chocolates, 11 oz. Miniatures, 11 oz. • 24 Bags of REESE’S Peanut Butter Cup • 144 Bags of ROLO® Holiday Candies, 11 oz. • 72 Bags of REESE’S Peanut Butter Bells, 10 oz. Miniatures, 11 oz. • 96 BETTY CROCKER Peanut Butter Cookie Setup Dimensions: 24"W x 20"D x 45"H Setup Dimensions: 24"W x 20"D x 45"H Mix, 17.5 oz.

Setup Dimensions: 24"W x 20"D x 39.75"H (57.75"H with riser) Modules Candy Display Packaged

ITEM NO. 34000-01919 ITEM NO. 34000-01920 ITEM NO. 34000-01921 ITEM NO. 34000-20961 ITEM NO. 34000-20985 ITEM NO. 34000-20960 48CT. HERSHEY’S POT OF GOLD SHIPPER 192CT. HERSHEY’S POT OF GOLD HALF MODULE 384CT. HERSHEY’S POT OF GOLD MODULE 300CT. HERSHEY’S KISSES BRAND HOLIDAY ASSORTED 300CT. HOLIDAY ASSORTED 180CT. HOLIDAY ASSORTED BIG BAG QUARTER • 24 Boxes Premium Collection, 10 oz. • 84 Boxes Premium Collection, 10 oz. • 168 Boxes Premium Collection, 10 oz. PACKAGED CANDY QUARTER MODULE PACKAGED CANDY QUARTER MODULE • 8 Boxes Pecan Caramel Clusters, 8.7 oz. • 54 Boxes Pecan Caramel Clusters, 8.7 oz. • 72 Boxes Pecan Caramel Clusters, 8.7 oz. MODULE • 8 Boxes Caramel Collection, 10 oz. • 18 Boxes Milk Chocolate Collection, 10 oz. • 54 Boxes Milk Chocolate Collection, 10 oz. • 125 Bags of HERSHEY’S KISSES Brand Milk Chocolates, 11 oz. • 90 Bags of HERSHEY’S KISSES Brand Milk • 8 Boxes Nuts Collection, 8.7 oz. • 18 Boxes Caramel Collection, 10 oz. • 54 Boxes Caramel Collection, 10 oz. • 75 Bags of HERSHEY’S KISSES Brand Candy Cane Mint • 135 Bags of HERSHEY’S KISSES Chocolates, 18.5 oz. • 18 Boxes Nuts Collection, 8.7 oz. • 36 Boxes Nuts Collection, 8.7 oz. Candies, 10 oz. Brand Milk Chocolates, 11 oz. • 45 Bags of REESE’S Peanut Butter Cup Setup Dimensions: 16.5"W x 17"D x 60"H • 50 Bags of HERSHEY’S KISSES Brand Dark Chocolates • 105 Bags of REESE’S Peanut Butter Miniatures, 18.5 oz. Setup Dimensions: 40"W x 20"D x 47.75"H Setup Dimensions: 40"W x 48"D x 47.75"H Filled with Mint Truffle, 10 oz. Cup Miniatures, 11 oz. • 45 Bags of HERSHEY’S Miniatures Assortment, • 50 Bags of HERSHEY’S KISSES Brand Milk Chocolates Filled • 60 Bags of YORK Peppermint Pattie 18.5 oz. with Caramel, 10 oz. Miniatures, 11 oz. Setup Dimensions: Setup Dimensions: 24"W x 20"D x 66.88"H Setup Dimensions: 24"W x 20"D x 66.88"H 24"W x 20"D x 66.88"H 26 27 26 27