TECHNICAL PAPER NICHE MARKETS FOR COFFEE SPECIALTY, ENVIRONMENT AND SOCIAL ASPECTS StreetStreet Streetaddress address address P: +41P: +41P: 22 +41 73022 73022 0111 730 0111 0111 PostalPostal Poaddressstal address address InternationalInternationalInternational Trade Trade CentreTrade Centre Centre F: +41F: +41F: 22 +41 73322 73322 4439 733 4439 4439 InternationalInternationalInternational Trade Trade CentreTrade Centre Centre 54-5654-56 Rue54-56 Rue de Rue Montbrillantde deMontbrillant Montbrillant E:
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[email protected] PalaisPalais Padeslais des Nations des Nations Nations 12021202 Geneva,1202 Geneva, Geneva, Switzerland Switzerland Switzerland www.intracen.orgwww.intracen.orgwww.intracen.org 12111211 Geneva1211 Geneva Geneva 10, 10,Switzerland 10,Switzerland Switzerland The International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations. NICHE MARKETS FOR COFFEE SPECIALTY, ENVIRONMENT AND SOCIAL ASPECTS NICHE MARKETS FOR COFFEE: SPECIALTY, ENVIRONMENT AND SOCIAL ASPECTS Abstract for trade information services ID= 42960 2012 SITC-071 NIC International Trade Centre (ITC) Niche Markets for Coffee: Specialty, Environment and Social Aspects Geneva: ITC, 2012. x, 39 pages (Technical paper) Doc. No. SC-12-224.E Paper focusing on environmental and social aspects of the international coffee trade targeted at producers, exporters and others involved in the promotion of higher quality and sustainable coffee – describes the scope and trends for specialty coffee in the United States, Japan, and Northern and Southern Europe; discusses the challenges in the production and export of organic coffee; features a detailed comparison of the leading sustainability schemes; provides insights into the use of trademarks and geographical indications to market coffee; describes the role of women in the coffee sectors; annexes include an overview of The Coffee Exporter's Guide (2011), and sample answers from the Coffee Guide Website's Questions & Answers service (www.thecoffeeguide.org).