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State of the Market

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State of the Market State of the Market Koichi Tagawa Chairman, NFC Forum Sony March 21, 2014 | San Francisco NFC Industry Update Global Market Situation • Recent Developments – First NFC-enabled household appliances launched – Wearables market takes off – First nationwide NFC payments rollout in US – New HCE feature in Android 4.4 – Top payment associations launch HCE solutions – Major North American coffee shop launches NFC pay – New NFC/Bluetooth LE (BLE) solutions • NFC and BLE are complementary technologies Market Segment Status Consumer Electronics Soaring! Healthcare Transport Taking off!! Taking off! One Touch to BT/WiFi Remote Airline Public Healthcare Ticket Transport Ticket Payment Retail Preparing for take off Preparing for take off Automotive/Mobile Printing Accessory / Wearable Credit / Debit Coupon / Royalty Program Market Acceleration • ABI Research – 125 million NFC handsets shipped in 2012; 285M shipped in 2013; 500+M in 2014 – NFC-enabled smartphone shipments are anticipated to increase by 481% from 2012 to 2015 • Berg Insight – One in three mobile phones to come with NFC by 2017 – Between 2012 and 2017, installed base of NFC handsets will increase at a CAGR of 65% to reach 2.1bn units – By 2017, the penetration rate for NFC across all handset segments will increase to approximately 32% • Gartner – 50% of smartphones will have NFC capability by 2015 • IHS Technology – Two in three phones to come with NFC by 2018 – Annual shipments increasing from 275m units in 2013 to 1.2bn units in 2018. • Juniper Research – By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods in-store NFC Phones Are Here Now Acer Cloud Alcatel One Asus Asus Padfone BIackBerry Acer E320 Acer Liquid Adline Alcatel One BBK Mobile (S500) Touch 996 Padfone 2 Infinity Bold 9790 Liquid Express Glow IMX-200 Touch 922 Vivo Xplay Blackberry Curve BIackBerry BIackBerry BIackBerry BIackBerry BIackBerry BIackBerry Cmii 1/3 Casio DT-X8 Casio G’zOne 9350/60/70 Bold 9900/9930 Curve 9380 Q5 Q10 Z10 Z30 CA-201L G.To N800 Gentag GT- Faea F2/F2S Fujitsu Arrows Gionee Google Galaxy Casio IT-800 Faea F1 Fujitsu Fujitsu Arrows 601v2 µ F-07D Arrows Kiss V F-04E Elife E7 Nexus Google HTC HTC Droid DNA/HTC Droid Incredible HTC Evo HTC First Google HTC Desire Nexus 7 Hike X1 Hike X1D Desire C HTC J Butterfly 4G LTE 4GLTE Nexus 5 500 NFC Phones Are Here Now Google Google HTC HTC Droid DNA/HTC Droid Incredible HTC First HTC Desire HTC Evo Nexus 4 Nexus S Hike X1 Hike X1D Desire C HTC J Butterfly 4G LTE 500 4GLTE HTC Incredible HTC Windows HTC One HTC One SV HTC One VX HTC One X/XL HTC Ruby / Huawei Ascend Huawei AscendHuawei Ascend Phone 8x Amaze G300 G600 P2 Huawei AscendHuawei Sonic/ Jolla Lenovo K800 LG G2 LG Mach LG Optimus 3D Y201 Turkcell T20 by Jolla LG Optimus 4X LG Optimus Elite LG Optimus G Max/ 3D Cube HD LG Optimus LG Optimus LG Optimus LTE L5/L7 LG Optimus LG Optimus Vu LG T530 Lumigon Megafon Meizu LTE/2 Tag LG Viper Net Ego T2 Mint MX3 NFC Phones Are Here Now Motorola DroidMotorola DroidMotorola Droid Motorola Motorola Droid Motorola Droid Motorola Droid Motorola MotorolaMotorola Photon Q Maxx Mini Razr/HD Droid Razr M Razr M 4G LTE Razr Maxx HD Ultra MC75A HF Moto X 4G LTE Nokia Nokia Nokia Motorola Razr MotorolaD3 Razr i/ Nokia Nokia Nokia Nokia MTS 975 700 801T C7 / Astound MT788 603 701 808 PureView Lumia 610 NFC Nokia Nokia Nokia Nokia Nokia Nokia Nokia Lumia Lumia 925 Lumia 928 Nokia Oro Oppo Find 5 Lumia 620 Lumia 720 Lumia 820 Lumia 920 1020 Nokia N9 Pansonic Pantech Orange Infinity Orange OrientPhone Pansonic Pantech Sky Pantech Sky Vega Philips XeniumPorsche Design Eluga Discover 996 San Diego P6 Plus Eluga Power Vega LTE Racer W336 P'9981/2 NFC Phones Are Here Now Prada by Samsung Ativ Samsung Ativ Samsung Samsung Samsung Samsung Galaxy Samsung Samsung Samsung Galaxy LG 3.0 Odyssey S Neo Galaxy Ace 2 Galaxy AxiomGalaxy Express Express 2 Galaxy Light Galaxy Mega Mini 2 Samsung Galaxy Samsung Samsung Samsung Galaxy Samsung Samsung Galaxy Samsung Samsung Samsung Samsung Note/II/3 Galaxy S Advance Galaxy S Premier Galaxy S II S II Plus Galaxy S III Galaxy Blaze 4G Galaxy S4 Galaxy S4 Active S4 mini Samsung Samsung Galaxy Samsung Samsung Samsung Samsung Wave Samsung Galaxy Samsung Sharp Aquos Sharp Aquos S4 Active Galaxy SHW-A170K Wave 578 M / Y WP8 Ativ S Victory 4G LTE Young S5230/S5260 Phone Serie Phone Zeta Sonim XP1301 Core Sonim XP and NFC Sony Xperia Sony Xperia Sony Xperia Sony Xperia L Sony Xperia L Sony Xperia Sony Xperia NFC Sony Xperia S acro S AX ion P Sola NFC Phones Are Here Now Sony Xperia SP Sony Xperia Sony Xperia Sony Xperia Sony Xperia Sony Xperia Sony Xperia Sony Xperia T V VL Z Z1 ZL ZR Turkcell T11 Turkcell Maxiphone/ZTE Turkcell Vertu Vertu Ti MaxiPRO5 Vodafone Smart Xiaomi Xiaomi Mi3 Racer II T40 Constellation III Mi 2A Zopo ZP998 ZTE Blade II ZTE GoTa ZTE Kis GH800 ZTE Grand X ZTE Nubia ZTE Orbit ZTE PF200 IN Z5 Toughphone Toughshield Yulong Xolo ZTE Turkcell Defender R-500 Coolpad 8870 X900 MaxiPLUS5 NFC NFC Tablets Asmaitha Sruta Asus Padfone Asus Padfone 2 Asus Vivo Tab/Tab Asus Vivo Tab 7” Tablet Infinity RT Smart DLI Fujitsu BWC ToughSlate 7″Cetrix CT973G Cetrix CD661 9000 Arrows Tab Google Nexus 7 Google Nexus 10 HP Elitepad 900 HP Elitebook Kuoziro Revolve FT701W NFC Tablets Lenovo ThinkPad LG Optimus Nokia Lumia Panasonic Tablet 2 Vu 2520 BizPad Samsung Windows RT Sharp Ativ RW-T107/T110 Sony Xperia Tablet Z Sony VAIO Duo 11 TazTag TazPad TOSHIBA AT10LE- Samsung Galaxy Note/ A Note II Sony VAIO Tap 20 More NFC Devices Barclay Card Glidepoint NFC Payment wristbands trackpad Moneto: NFC microSD I-O Data for the iPhone & WiFi Router Android Nintendo Wii U RhythmTrak controllers ViVOtech NFC payment Revosys V5 taxi Heart Monitor terminals terminal/tablet Samsung NFC-enabled laser Smart Meters for utility printer companies Sony RC-S380 reader/writer NFC Laptops HP Envy x2 Lenovo ThinkPad Helix Sony Vaio Fit What Happened With the Chicken and the Egg? Market deployment over millions of devices achieved a positive result. • ABI Research • 125 M in 2012; 285M shipped in 2013; 500+M in 2014 • Berg Insight • One in three mobile phones to come with NFC by 2017 Device first or service first… almost solved. A new challenge is coming. NFC Forum Update Mission and Goals The mission of the NFC Forum is to advance the use of NFC technology by: • Developing standards-based specifications that ensure interoperability among devices and services • Encouraging the development of products using NFC Forum specifications • Educating the market globally about NFC technology • Ensuring that products claiming NFC capabilities comply with NFC Forum specifications • Promoting the NFC Forum N-Mark Members SPONSOR MEMBERS PRINCIPAL MEMBERS Members ASSOCIATE MEMBERS IMPLEMENTER MEMBERS NONPROFIT MEMBERS Liaison Partners Thank you and Join Us! .
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