PRINCIPAL PARTNER CULTURAL TRANSFORMATIONS: THE IMPACTS OF HULL UK CITY OF CULTURE 2017 PRELIMINARY OUTCOMES EVALUATION March 2018 Culture, Place and Policy Institute University of Hull 1 PRELIMINARY OUTCOMES EVALUATION Photo: Made in Hull The University of Hull has been at the Launched at the Cultural Transformations conference held at the University of Hull on 15th and 16th March 2018, heart of Hull’s UK City of Culture these preliminary findings have been produced only a initiative from the bid stage onwards, short time after the end of 2017 so that they can inform and shape the further work that will be done in the city playing a pivotal role alongside the to build a strong and sustainable legacy from the Hull UK many partners who have made Hull’s City of Culture project. year as UK City of Culture 2017 possible. We hope you find this work of CPPI a thought-provoking and useful reflection on an unforgettable year of culture. Over 365 days, a programme with more than 2,800 events, exhibitions, installations, and cultural activities was delivered across Hull and the East Riding of Yorkshire. Cumulatively, this programme was experienced 5.3 million times by audiences, with more than 9 in 10 residents taking part in at least one cultural activity in 2017. The Culture, Place, and Policy Institute (CPPI) was established by the University of Hull in 2016 to stimulate Professor Glenn Burgess and co-ordinate research on cultural activities, cultural Deputy Vice Chancellor and University Lead policy and culture-led urban and regional development in the UK and internationally. for Hull UK City of Culture 2017 The University of Hull was named the exclusive academic University of Hull research partner of Hull 2017, and it has tasked CPPI with Principal Partner understanding and evaluating the impacts of UK City of Culture on the city of Hull and with developing research that can help to inform future public policy at local, national, and international levels. FOREWORD 2 Message from Hull 2017 Ltd Hull's tenure as UK City of Culture 2017 is already widely recognised as a huge success. This was a world-class programme that brought thousands of events to this most magnificent of cities. The cultural programme attracted millions, from local people to visitors from across the UK and beyond. Having studied at the university, it's been a joy and a privilege to be a part of an incredible period in this great city's history. The evaluation undertaken by my alma mater provides preliminary evidence of the impact that the year has had. It has shown the power of art to bring people together and transform lives and its crucial role in the life of local communities and cities. It is early days of course, but it is a year the whole city can be proud of, one that can be built upon to ensure Hull's future progress. Rosie Millard OBE Chair, Hull UK City of Culture 2017 (2013-2018) 3Photo: HumberPRELIMINARY Street Sesh OUTCOMES EVALUATION Message from Hull City Council All of us involved in shaping and delivering Hull’s journey as UK City of Culture 2017 believed that it would have a profound impact on the city and as the year unfolded, that vision and belief became a reality. This preliminary evaluation of the impact of the project by the University of Hull allows us to share that story and to celebrate Hull’s success. It is also an opportunity to understand and reflect upon the detailed findings and to use these to plan for the next stage of Hull’s cultural renaissance. The results so far are impressive, demonstrating that we have exceeded or are on track to deliver almost all of our expectations and ambitions. As well as providing a benchmark for future cities of culture, the findings offer new insights for all those who are interested in how culture and the arts can transform a place and the lives of its people. Our city is extremely proud of what it has achieved as UK City of Culture and I hope others are inspired by our incredible journey. Cllr Stephen Brady OBE Leader, Hull City Council CONTENTS Executive Summary 06 Our Approach to Evaluation 14 Hull in Context 21 Overview of the Hull UK City of Culture 2017 Project 27 Impact Area: Arts and Culture 47 Impact Area: Place Making 107 Impact Area: Economy 129 Impact Area: Society and Wellbeing 147 Impact Area: Partnerships and Development 176 Summary, Reflections and Recommendations 192 Tables and Figures 219 References 220 Acknowledgements 223 5Photo: Blade PRELIMINARY OUTCOMES EVALUATION EXECUTIVE SUMMARY This report provides an initial The £32.8m project brought together a curated cultural assessment of the outcomes of the Hull programme, including events and activities directly commissioned by Hull 2017 Ltd, as well as those UK City of Culture 2017 programme produced by existing arts and cultural organisations in across the following five key impact Hull, and through a grant funding initiative, the Creative Communities Programme. areas: arts and culture, place making, economy, society and wellbeing, and Supporting the cultural programme was a series of public engagement activities, including a citywide volunteering partnerships and development. programme (which recruited 2,400 volunteers), the No Limits learning and participation programme (which Hull secured the UK City of Culture title in November delivered projects in more than 100 schools, involving 2013 with its story of “a city coming out of the shadows”, around 56,000 children and young people), and a number presenting the event as a unique chance to shed its of capacity building and development activities including image as a declining and deprived port city and to build training to enhance the visitor welcome by volunteers and a new profile as a vibrant cultural city. the hospitality sector. The mission for Hull 2017 was to deliver 365 days of The UK City of Culture also accelerated or attracted new transformative culture, taking audiences on a journey funding for major capital projects in the city, with more of four seasons: than £48m invested in public realm enhancement and major developments of the Ferens Art Gallery and Made in Hull – focused on the contributions that Hull New Theatre. the city has made to the world through the arts, industry, people and ideas Roots and Routes - focused on Hull as a gateway to Europe, as a place of movement to and through, and on the celebration of migration, flux and internationalism Freedom – exploring concepts of freedom in the birthplace of abolitionist William Wilberforce Tell the World - looking forwards and attempting to redefine the city for a digital future, building a legacy from the UK City of Culture year Photo: In With A Bang 2.1 Headline Outputs and Outcomes: Arts and Culture The programme had the following three main aims around arts and culture: • Aim 1: To produce a high quality programme of arts, culture and heritage, helping to position the UK City of Culture as the quadrennial UK cultural festival • Aim 2: To develop (new and existing) audiences for Hull and the East Riding of Yorkshire’s cultural offer locally, regionally, nationally and internationally • Aim 3: To develop the capacity and capabilities of the local cultural sector. The impacts achieved in relation to these aims are summarised in the graphic on the next page. Key benefits for Hull’s cultural sector also included financial support, enhanced industry connections and skills development opportunities. MAR JAN B APR CULTURAL 20 FE 20 365 17 2017 17 2017 4 SEASONS JUL AU Y JUN 201720 G MA 20 17 2017 17 NO P OCT V C DAYS SE 20 DE17 2017 of transformative culture 2017 17 20 8.5 - 9.5 average audience JA MAR 300CULTURAL+ N B APR rating using Arts 20 FE 20 17 2017 17 2017 VENUESSEASONS Council England More than 4 365 Quality Metrics JUL AU AND SPACES Y JUN 201720 G MA 20 17 2017 17 NO2,800 P OCT V C 1 IN 2 DAYS SE 20events, cultuDE17ral 465 commissions 17 2017 17 20 of transformative culture 20 activities, installations new commissions inspired by and exhibitions (against a target of 60) heritage 8.5 - 9.5 300+ average audience rating using Arts 2 IN 3 VENUES Council England residents with residents More than MORE THAN Quality Metrics increased 7Photo: EpicyclePRELIMINARY OUTCOMES EVALUATIONAND SPACES engaged in at least one 5.3 MILLION knowledge of the city’s cultural audience visits heritage and history 2,800 9 IN 10 activity 1 IN 2 events, cultural 465 commissions activities, installations new commissions inspired by of and exhibitions (against a target of 60) of the ticketheri tage audiences buying 50.9% 60% 30.6% came from audience increase were new NEW HU1-HU9 bookers 2 INin total tick3ets sold in postcodes in 2017 2017 (compared to 2015) residents with residents increased MORE THAN engaged in Audiences across the at least one 5.3 MILLION knowledgciety' ofs galleries the city’ ands cultural audience visits heritage musandeums history exceeded 9 IN 10 activity 1.4 MILLION 87% of cultural organisations 89% of consulted at the end of 2017 of the ticket 50.9% audiences felt optimistic about the buying 9 IN 10 future development of the 60% camecultur fromal organisations said the 30.6% capacity and capabilities of support received in 2017 audience the local sector increase enabled them to try something were new NEW of cultural organisation HU1-HU9 respondents stated they had new, which otherwise would bookers in total ticketsgained sold ne inw skills not have beenpost possiblecodes in 2017 2017 (compared to 2015) Audiences across the city's galleries and museums exceeded 1.4 MILLION 87% of cultural organisations 89%