STATE TRAVEL GUIDE AND MAP

27 Texas State Travel Guide & Offi cial Travel Map

TEXAS SPORTS

BIGAdventure, BEND excitement and wide-open COUNTRY spaces beckon visitors to landscapes little changed since the days of the Wild West. GET IN THE GAME! hether it’s the local high-school six-man team playing on Friday night, an NCAA playoff or a professional game, Texans are passionate about sports. Occasionally, moments like the ’ 2017 World WSeries win take fans beyond rejoicing in a sports victory and engender a feeling that Texas can beat anything, including the damage done by a hurricane. From football to NASCAR, fans of most sports, including ice hockey, fi nd oppor- tunities in Texas to take in a professional game, watch a race or learn more about their favorite team.

CORE THREE Prairie, Cleburne, Sugar Land and Alpine. e Lone Star State is big on baseball, Check with your favorite team for stadium sports basket ball and football, and there are plenty tour opportunities. of opportunities to see your favorite Texas enthusiasts have several op- team in action. tions to watch their favorite game as the state MUSEUMS Coming o their World Series win, fans has three NBA teams— Mavericks, will anxiously await the Astros’ March 29 and ; Travelers who can’t get enough of opening season game with the three G League Teams—, sports at events or through facility in Arlington and the Astros’ home opener and Vipers; tours may also choose some museums: April 2, hoping to cheer their team on to a and one WNBA team—. TEXAS SPORTS HALL OF FAME repeat performance. In the meantime, fans Consider taking in a regular season NBA museum in Waco provides a history of can take a tour of Minute Maid Park that game from mid-October to April or catch- athletics in Texas along with informa- tion on some of the state’s most guides you through the Historic Union Sta- ing a tour during the o -season or when no renowned athletes, including Nolan tion, the broadcasting booth, press box and events are scheduled. Tours o er fans a dif- Ryan. tshof.org a luxury suite, as well as the dugout and ferent view from their regular seats and TEXAS A&M HALL OF CHAMPIONS bullpen when available. Alternately, check o en include the arena  oor, specialty areas at Texas A&M in College Station serves to see if one of the specialty tours that in- and a suite. Check with the facilities—Toy- as a 30,000-square-foot virtual sports cludes the clubhouse is available during ota (Rockets), American Airlines museum celebrating the schools athlet-

PHOTOS: J. GRIFFIS SMITH/TXDOT FACING PAGE; MICHAEL AMADOR/TXDOT THIS PAGE your trip. In Arlington, Ranger fans can Center (Mavericks) and AT&T Center ics and Kyle Field, where it is housed. PHOTOS: J. GRIFFIS SMITH/TXDOT FACING PAGE; MICHAEL AMADOR/TXDOT THIS PAGE take in a game during the season or take a (Spurs) in San Antonio for details and res- 12thman.com/hallofchampions tour of Globe Life Park when games aren’t ervations. Of the NBA’s G League Teams, BABE ZAHARIAS MUSEUM in Beau- being played. Note the construction near the Texas Legends play at the Dr Pepper mont recognizes the legacy of one of the stadium as the Texas Live! complex Arena in Frisco, the Austin Spurs shoot the nation’s foremost female athletes comes to fruition. e entertainment/ hoops at the H-E-B Center at Cedar Park, and ground-breaking female golfer. restaurant/retail portion of the complex is and the begin babedidriksonzaharias.org scheduled for completion in 2018 with a their season at the State Farm Arena in Hi- DUBLIN RODEO HERITAGE MUSEUM new Rangers ballpark scheduled for 2020. dalgo with expectations to move to the Bert tells the story of modern rodeo and Baseball fans also have opportunities to Ogden Arena in Edinburg when it is com- some of the all-time-best cowboys. rodeoheritagemuseum.org enjoy major league-a liated minor league pleted in 2018. e WNBA regular season teams, two American Association of Inde- runs roughly from May to September with PROFESSIONAL WRESTLING HALL pendent Professional Baseball teams, an the Wings playing at at OF FAME in Wichita Falls celebrates the men and women of professional the University of Texas at Arlington. Atlantic League Team and a Pecos League wrestling and tells the sport’s story Team. Enjoy opportunities to watch a game Texas’ football fanatics choose between with items from wrestlers, their families in Frisco, Round Rock, Corpus Christi, the NFL’s and Houston and fans. pwhf.org Midland, El Paso, San Antonio, Grand Texans. e season runs from September PHOTO: KEVIN STILLMAN/TXDOT San Elizario Presidio Chapel in El Paso NHRA Drag Race Ennis traveltexas.com | 47 46 | traveltexas.com

8-TSTG18_BigBend.indd 206 11/20/17 2:38 PM 8-TSTG18_BigBend.indd 207 11/20/17 2:38 PM 2-TSTG18.Depts pp10-57.indd 47 11/20/17 2:25 PM 2-TSTG18.Depts pp10-57.indd 46 11/20/17 2:25 PM

PHOTO: BRYAN FRAZIER/TXDOT PHOTO: WILL VAN OVERBEEK/TXDOT PHOTO: PHOTO: PHOTOS: MICHAEL AMADOR/TXDOT FACING PAGE; STAN A. WILLIAMS/TXDOT ABOVE

Texas State Travel Guide Editorial

SEVEN TOURISM REGIONS break the massive size of the state into easier-to-enjoy pieces. Grouping cities by proximity enhances trip planning and makes the state feel more accessible.

REGIONAL MAPS create snapshots of each region to help travelers visualize proximity and see other places they might want to include during an extended visit.

REGIONAL FEATURES give travelers a feel for some of the quintessential attractions of each region and provide suggestions regarding places to explore or itineraries to consider.

TOPICAL SIDEBARS group information regarding some of the popular places in which to enjoy a particular activity. These include wildfl ower drives, aquariums, historic sites, and scenic drives.

ACTIVITIES OF INTEREST include department-style features (history, arts. food, music, outdoors, sports, shopping, family fun, cultures, and photo stops) to provide travel ideas for visitors who aren’t sure where to start. They also encourage travelers to explore some alternatives they may have missed.

EDITOR’S TO-DO LISTS highlight some of the must-see attractions within each region.

TOWN AND ATTRACTION LISTINGS feature information about more than 400 Texas cities in an easy-to-fi nd format.

FUTURE EDITIONS continue to update, expand, and adjust features and lists to provide a more experiential feel.

28 Texas State Travel Guide & Official Travel Map

Fast Facts The Texas State Travel Guide is Texas’ premier tourism publication promoting travel to and throughout the state. The most comprehensive, authoritative, and exclusive collection of information on Texas travel available. The guide is tailored to what travelers want and need when exploring Texas. Combined with the Official Travel Map, travelers are well-equipped to get the most out of their trips.

Audience

PRINTED GUIDES ARE TOP % % % use printed visitor guide OF MILLENIALS OF BOOMERS INFLUENCERS or professional travel use printed resources or use printed resources or FOR TRAVEL guide book during the DMO websites to plan DMO websites to plan ACROSS idea and inspiration their travel** their travel** GENERATIONS stage,*

FREQUENT TRAVELERS . X % WITH trips in the past two as likely to travel for more activities DISPOSABLE years – 3x as often as a specific attraction during trip compared INCOME non-readers or event to non-readers

INFLUENTIAL CONTENT Nearly DURING % % PLANNING & use Texas State rate travel guide TRAVEL Travel Guide content as half read guide thoroughly during the trip ‘very useful’ before traveling

*2016 MMGY Global Portrait of American Travelers **Destination Analysts Summer 2017 State of the American Traveler - Traveler Segments Edition 29 Texas State Travel Guide & Offi cial Travel Map

2022 Deadlines & Rates

FROM THE PUBLISHERS OF TEXAS HIGHWAYS MAGAZINE TEXAS STATE OFFICIAL TRAVEL GUIDE TRAVEL MAP Texas State Estimated Print Run Travel Guide Official 500,000 500,000 Travel Map Early Reservation August 2, 2021 August 2, 2021 (5% Discount)

Space Close October 4, 2021 October 4, 2021

Material Due Ocotber 11, 2021 Ocotber 11, 2021

T R A V E LT E X A S . C O M

TRAVELTEXAS.COM TRAVELTEXAS.COM Release Date January 1, 2022 January 1, 2022

All rates are 4-color net, no black and white Travel Guide Premium Positions Net Travel Guide ROP Net Cover 2 (Inside Front) 15,269 Full Page $13,277 Cover 3 (Inside Back) $15,003 Two Thirds (2/3) Page $9,485 Cover 4 (Back) $15,933 Half (1/2) Page $7,976 Spread (Run of Publication) $25,226 One Third (1/3) Page $4,783 Inside Front Cover Spread $27,119 One Sixth (1/6) Page $3,016 Inside Back Cover Spread $26,866

Map Full Panel $13,458 (only one available) Half Panel $6,726 (only two available)

Total space available is either one full panel or two half panels and sold on fi rst come, fi rst served basis.

MULTI-TITLE DISCOUNTS TEXAS STATE TEXAS HIGHWAYS TEXAS EVENTS DISCOUNT TRAVEL GUIDE MAGAZINE CALENDAR

PLAN A: 5% 1x 3x 2x

PLAN B: 10% 1x 6x 4x

PLAN C: 10% 1x 12x 2x

NOTES: • Special placement requests will be accommodated if possible and will result in a 10% surcharge. • Rates for inserts, gatefolds, multi-title frequency advertising, and other special advertising will be quoted upon request. • Payment with order or net 30 from invoice date. All orders must be paid in full seven days after materials are due, unless tear sheet or proof of printing is required.

For more information AJR Media Group: 800-383-7677 | [email protected]

31 Texas State Travel Guide

Ad Sizes & Specifications Final trim size is 8.375” x 10.875”. All live and non-bleed elements should be at least 3/8” from the final trim size. Full page bleeds should extend at least 1/8” beyond the trim. Inside gutter should be split by 1/4” for spreads.

Ad Unit Trim Size

Full Page/Non-Bleed 7.875”x 10.375” SECURE AD Full Page/Bleed 8.625”x 11.125” MATERIALS (allows for 8.375” x 10.875” trim size plus 0.125” bleed) Full Page UPLOAD INFORMATION 2/3 Page Vertical 4.625”x 9.375”

Using the TxDOT 1/2 Page Horizontal 7”x 4.625” Box.com site:

1/2 Page Vertical 4.625”x 7” 1. Go to 1/3 Page Horizontal 4.625”x 4.625” https://texashighways.com/ 1/3 submitads/ 1/3 Page Vertical 2.25”x 9.375” Horizontal 2. Select the link on the page that corresponds to the 1/6 Page Horizontal 4.625”x 2.25” property for which you are uploading materials 1/6 Page Vertical 2.25”x 4.625” 1/2 (such as the magazine, Horizontal website, etc.)

3. Select the file(s) you would like to upload ELECTRONIC OUTPUT REQUIREMENTS from your computer. 1. Software accepted: Press Quality PDF (PDF/X preset rec- 4. Fill out the “Client name, ommended), Adobe Photoshop, InDesign, or Illustrator. issue date” field. If you are unsure about your PDF quality, please include 5. Fill out your your original files. 2/3 1/3 email address. 2. Ad size should be 100%. Vertical Vertical 3. Fonts: All fonts must be supplied with native files OR they 6. Click on ‘Submit’ must be embedded or converted to vector-based outlines. for file to upload.

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Send an email to [email protected] 1/6 Vertical 1/6 Horizontal

32 Offi cial Travel Map

Ad Sizes & Specifi cations EARLY RESERVATION DEADLINE: AUGUST ,  SPACE DEADLINE: OCTOBER ,  Official Travel Map MATERIALS DEADLINE: OCTOBER , 

PLEASE READ THESE INSTRUCTIONS CAREFULLY. ELECTRONIC OUTPUT REQUIREMENTS: 1) Software accepted: Press-Quality PDF, Adobe Photoshop, or Illus trator. 2) Ad size should be 100%. 3) Fonts: All fonts must be converted to outlines. 4) Images: Embed all linked high-resolution images (300 dpi) and graphics. 5) For color ads: All colors must be CMYK mode with process separations. Imported images must be converted in the application in which they were created. 6) Resolution specifi cations: 150 line screen TRAVELTEXAS.COM

FINAL FOLDED SIZE: ¯½" X ²⅜" SECURE AD MATERIALS UPLOAD INFORMATION ADVERTISING SIZES: Using the TxDOT Box.com site: FULL PANEL/NON-BLEED: ¯¼" X ²"

1. Go to https://texashighways.com/submitads/ ONE-HALF (³/´) PANEL: ¯¼" X µ⅞"

2. Select the link on the page that corresponds to the property 4¼" 4¼" for which you are uploading materials (such as the magazine, website, etc.)

3. Select the fi le(s) you would like to upload from your computer. 1/2 panel 3⅞" 4. Fill out the “Client name, issue date” fi eld.

5. Fill out your email address. 8" Full Panel 6. Click on ‘Submit’ for fi le to upload

7. Remain on the page until upload is complete and you see 1/2 panel “Success! Your fi le has been submitted.”

Advertising material questions? Total space available is either one full panel or two half Send an email to [email protected] panels and sold on fi rst come, fi rst served basis.

33 Advertising Policies

E N I Z A G A M S Y A W H G I H S A X E T

SPRING  MARCH • APRIL • MAY

E N I Z A G A M S Y A W H G I H S A X E T FROM THE PUBLISHERS OF TEXAS HIGHWAYS MAGAZINE T H E T R A V E L M A G A Z I N E O F T E X A S

E N I Z A G A M S Y A W H G I H S A X E T

T H E T R A V E L M A G A Z I N E C A L E N D A R O F T E X A S Texas State EVENTS T H E T R A V E L M A G A Z I N E O F T E X A S Travel Guide

S A X E T F O E N I Z A G A M L E V A R T E H T

S A X E T F O E N I Z A G A M L E V A R T E H T Off  e Beaten Official S A X E T F O E N I Z A G A M L E V A R T E H T veu  Travel Map A AWAITS A R O O K I E C L I M B E R A S C E N D S

O F F - R O A D I N G B Y S A R A H I N B I G B E N D H E P O L A FEAST ON

OCTOBER OCTOBER TEXAS PECANS B Y B RB A R N A TN L T E L Y E Y THIS FALL H A R G R O V E Recipe on Page 36

 

VOL  APRIL

ISSUE ISSUE

 B O L I V A R ' S  

VOL B I R D I N G

JUNE  JUNE SUMMER SNAPSHOTS

 P A R A D I S E

FROM THE TEXAS SHORE ISSUE BY KENNY BRAUN

B Y S . K I R K SNAPSHOT

   VOL W A L S H Dallas Arboretum’s FESTIVALS, CONCERTS, EXHIBITS, PARADES,

 ON THE EDGE OF THE

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ISSUE ISSUE AND ALL THINGS FUN IN TEXAS! WORLD IN SAN LEON TRAVELTEXAS.COM Festival TRAVELTEXAS.COM T R A V E LT E X A S . C O M

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Texas Highways adheres to • Financial, media, and higher education verifying their product or service as grown, services related to Texas institutions produced, manufactured, or provided in ASME (American Society of • Real estate developments related to rec- Texas, advertising on-site facilities open Magazine Editors) editorial reational and retirement living, and other to the general public which highlight the guidelines. matters of interest and value to the public GO TEXAN registered product or service as and highway users grown, produced, or manufactured in Texas The magazine operates on the following • Hospitals principles: COVERS • Every reader is entitled to fair and NON-ACCEPTABLE ADVERTISING • Cover and premium ads must be accurate news and information. • Out-of-state travel-tourism features, approved by Texas Highways • The value of magazines to advertisers locations, destinations, facilities, and publisher depends on reader trust. services, unless augmenting Texas travel or • The difference between editorial con- tourism, or unless on border locations with PREMIUM POSITION ADS tent and marketing messages must be ties to Texas • All premium pages will be full page transparent. • Alcoholic beverages (see exception (single) ads, and they may bleed • Editorial integrity must not be compro- below) • Unless specifi cally contracted, premium mised by advertiser infl uence. • Tobacco products position ads will be left-read • Sexually oriented products and services ACCEPTABLE ADVERTISING • Other subjects not related to travel and CO-OP ADS • Texas vacation, travel, and tourism- tourism as determined by the Department • Co-op ads will always be placed in the related features, sites, facilities, desti- back of the book. Co-op ads are not eligi- nations, accommodations, restaurants, ADVERTISING RESTRICTIONS ble for premium positioning, even with a events, equipment, and services Texas Highways will not accept advertising: surcharge • Texas shopping opportunities related to • It deems misleading or a misrepresenta- destinations, food products, and tion of facts ADJACENCIES Texas-related products • From an entity, organization, or individ- • Texas Highways does not offer adjacen- • Pleasure-driving features, sites, equip- ual that discriminates on the basis of any cies. If an advertiser is featured in the ed- ment, facilities, destinations, and services state or federally legally protected class of itorial of an issue, their ad will not appear • Recreational features, sites, equipment, persons near the article facilities, and services • Camping, hiking, fi shing, birding, ADVERTISING EXCEPTIONS WHEN TO LABEL ADVERTISING boating, outdoor features, bicycling, gar- The following is not considered to be an • Advertisements that could be mistaken dening, photography, wildlife viewing, advertisement for alcoholic beverages: for editorial content should be labeled, astronomy, and geology • An advertisement from a person or legal even if the advertisement does not resem- • Public transportation modes, products, entity registered and authorized to use ble the issue in which it appears facilities, and services the Texas Department of Agriculture’s GO • Texas Highways Publisher will determine TEXAN certifi cation mark for the purpose of which ads must be labeled

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