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Texas State Travel Guide Media TEXAS STATE TRAVEL GUIDE AND MAP 27 Texas State Travel Guide & Offi cial Travel Map TEXAS SPORTS BIGAdventure, BEND excitement and wide-open COUNTRY spaces beckon visitors to landscapes little changed since the days of the Wild West. GET IN THE GAME! hether it’s the local high-school six-man team playing on Friday night, an NCAA playoff or a professional game, Texans are passionate about sports. Occasionally, moments like the Houston Astros’ 2017 World WSeries win take fans beyond rejoicing in a sports victory and engender a feeling that Texas can beat anything, including the damage done by a hurricane. From football to NASCAR, fans of most sports, including ice hockey, fi nd oppor- tunities in Texas to take in a professional game, watch a race or learn more about their favorite team. CORE THREE Prairie, Cleburne, Sugar Land and Alpine. e Lone Star State is big on baseball, Check with your favorite team for stadium sports basket ball and football, and there are plenty tour opportunities. of opportunities to see your favorite Texas Basketball enthusiasts have several op- team in action. tions to watch their favorite game as the state MUSEUMS Coming o their World Series win, fans has three NBA teams—Dallas Mavericks, will anxiously await the Astros’ March 29 Houston Rockets and San Antonio Spurs; Travelers who can’t get enough of opening season game with the Texas Rangers three G League Teams—Texas Legends, sports at events or through facility in Arlington and the Astros’ home opener Austin Spurs and Rio Grande Valley Vipers; tours may also choose some museums: April 2, hoping to cheer their team on to a and one WNBA team—Dallas Wings. TEXAS SPORTS HALL OF FAME repeat performance. In the meantime, fans Consider taking in a regular season NBA museum in Waco provides a history of can take a tour of Minute Maid Park that game from mid-October to April or catch- athletics in Texas along with informa- tion on some of the state’s most guides you through the Historic Union Sta- ing a tour during the o -season or when no renowned athletes, including Nolan tion, the broadcasting booth, press box and events are scheduled. Tours o er fans a dif- Ryan. tshof.org a luxury suite, as well as the dugout and ferent view from their regular seats and TEXAS A&M HALL OF CHAMPIONS bullpen when available. Alternately, check o en include the arena oor, specialty areas at Texas A&M in College Station serves to see if one of the specialty tours that in- and a suite. Check with the facilities—Toy- as a 30,000-square-foot virtual sports cludes the clubhouse is available during ota Center (Rockets), American Airlines museum celebrating the schools athlet- PHOTOS: J. GRIFFIS SMITH/TXDOT FACING PAGE; MICHAEL AMADOR/TXDOT THIS PAGE your trip. In Arlington, Ranger fans can Center (Mavericks) and AT&T Center ics and Kyle Field, where it is housed. PHOTOS: J. GRIFFIS SMITH/TXDOT FACING PAGE; MICHAEL AMADOR/TXDOT THIS PAGE take in a game during the season or take a (Spurs) in San Antonio for details and res- 12thman.com/hallofchampions tour of Globe Life Park when games aren’t ervations. Of the NBA’s G League Teams, BABE ZAHARIAS MUSEUM in Beau- being played. Note the construction near the Texas Legends play at the Dr Pepper mont recognizes the legacy of one of the stadium as the Texas Live! complex Arena in Frisco, the Austin Spurs shoot the nation’s foremost female athletes comes to fruition. e entertainment/ hoops at the H-E-B Center at Cedar Park, and ground-breaking female golfer. restaurant/retail portion of the complex is and the Rio Grande Valley Vipers begin babedidriksonzaharias.org scheduled for completion in 2018 with a their season at the State Farm Arena in Hi- DUBLIN RODEO HERITAGE MUSEUM new Rangers ballpark scheduled for 2020. dalgo with expectations to move to the Bert tells the story of modern rodeo and Baseball fans also have opportunities to Ogden Arena in Edinburg when it is com- some of the all-time-best cowboys. rodeoheritagemuseum.org enjoy major league-a liated minor league pleted in 2018. e WNBA regular season teams, two American Association of Inde- runs roughly from May to September with PROFESSIONAL WRESTLING HALL pendent Professional Baseball teams, an the Wings playing at College Park Center at OF FAME in Wichita Falls celebrates the men and women of professional the University of Texas at Arlington. Atlantic League Team and a Pecos League wrestling and tells the sport’s story Team. Enjoy opportunities to watch a game Texas’ football fanatics choose between with items from wrestlers, their families in Frisco, Round Rock, Corpus Christi, the NFL’s Dallas Cowboys and Houston and fans. pwhf.org Midland, El Paso, San Antonio, Grand Texans. e season runs from September PHOTO: KEVIN STILLMAN/TXDOT San Elizario Presidio Chapel in El Paso NHRA Drag Race Ennis traveltexas.com | 47 46 | traveltexas.com 8-TSTG18_BigBend.indd 206 11/20/17 2:38 PM 8-TSTG18_BigBend.indd 207 11/20/17 2:38 PM 2-TSTG18.Depts pp10-57.indd 47 11/20/17 2:25 PM 2-TSTG18.Depts pp10-57.indd 46 11/20/17 2:25 PM PHOTO: BRYAN FRAZIER/TXDOT PHOTO: WILL VAN OVERBEEK/TXDOT PHOTO: PHOTO: PHOTOS: MICHAEL AMADOR/TXDOT FACING PAGE; STAN A. WILLIAMS/TXDOT ABOVE Texas State Travel Guide Editorial SEVEN TOURISM REGIONS break the massive size of the state into easier-to-enjoy pieces. Grouping cities by proximity enhances trip planning and makes the state feel more accessible. REGIONAL MAPS create snapshots of each region to help travelers visualize proximity and see other places they might want to include during an extended visit. REGIONAL FEATURES give travelers a feel for some of the quintessential attractions of each region and provide suggestions regarding places to explore or itineraries to consider. TOPICAL SIDEBARS group information regarding some of the popular places in which to enjoy a particular activity. These include wildfl ower drives, aquariums, historic sites, and scenic drives. ACTIVITIES OF INTEREST include department-style features (history, arts. food, music, outdoors, sports, shopping, family fun, cultures, and photo stops) to provide travel ideas for visitors who aren’t sure where to start. They also encourage travelers to explore some alternatives they may have missed. EDITOR’S TO-DO LISTS highlight some of the must-see attractions within each region. TOWN AND ATTRACTION LISTINGS feature information about more than 400 Texas cities in an easy-to-fi nd format. FUTURE EDITIONS continue to update, expand, and adjust features and lists to provide a more experiential feel. 28 Texas State Travel Guide & Official Travel Map Fast Facts The Texas State Travel Guide is Texas’ premier tourism publication promoting travel to and throughout the state. The most comprehensive, authoritative, and exclusive collection of information on Texas travel available. The guide is tailored to what travelers want and need when exploring Texas. Combined with the Official Travel Map, travelers are well-equipped to get the most out of their trips. Audience PRINTED GUIDES ARE TOP % % % use printed visitor guide OF MILLENIALS OF BOOMERS INFLUENCERS or professional travel use printed resources or use printed resources or FOR TRAVEL guide book during the DMO websites to plan DMO websites to plan ACROSS idea and inspiration their travel** their travel** GENERATIONS stage,* FREQUENT TRAVELERS . X % WITH trips in the past two as likely to travel for more activities DISPOSABLE years – 3x as often as a specific attraction during trip compared INCOME non-readers or event to non-readers INFLUENTIAL CONTENT Nearly DURING % % PLANNING & use Texas State rate travel guide TRAVEL Travel Guide content as half read guide thoroughly during the trip ‘very useful’ before traveling *2016 MMGY Global Portrait of American Travelers **Destination Analysts Summer 2017 State of the American Traveler - Traveler Segments Edition 29 Texas State Travel Guide & Offi cial Travel Map 2022 Deadlines & Rates FROM THE PUBLISHERS OF TEXAS HIGHWAYS MAGAZINE TEXAS STATE OFFICIAL TRAVEL GUIDE TRAVEL MAP Texas State Estimated Print Run Travel Guide Official 500,000 500,000 Travel Map Early Reservation August 2, 2021 August 2, 2021 (5% Discount) Space Close October 4, 2021 October 4, 2021 Material Due Ocotber 11, 2021 Ocotber 11, 2021 T R A V E LT E X A S . C O M TRAVELTEXAS.COM TRAVELTEXAS.COM Release Date January 1, 2022 January 1, 2022 All rates are 4-color net, no black and white Travel Guide Premium Positions Net Travel Guide ROP Net Cover 2 (Inside Front) 15,269 Full Page $13,277 Cover 3 (Inside Back) $15,003 Two Thirds (2/3) Page $9,485 Cover 4 (Back) $15,933 Half (1/2) Page $7,976 Spread (Run of Publication) $25,226 One Third (1/3) Page $4,783 Inside Front Cover Spread $27,119 One Sixth (1/6) Page $3,016 Inside Back Cover Spread $26,866 Map Full Panel $13,458 (only one available) Half Panel $6,726 (only two available) Total space available is either one full panel or two half panels and sold on fi rst come, fi rst served basis. MULTI-TITLE DISCOUNTS TEXAS STATE TEXAS HIGHWAYS TEXAS EVENTS DISCOUNT TRAVEL GUIDE MAGAZINE CALENDAR PLAN A: 5% 1x 3x 2x PLAN B: 10% 1x 6x 4x PLAN C: 10% 1x 12x 2x NOTES: • Special placement requests will be accommodated if possible and will result in a 10% surcharge. • Rates for inserts, gatefolds, multi-title frequency advertising, and other special advertising will be quoted upon request. • Payment with order or net 30 from invoice date.
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