Sage Analyst Briefing 2013 Delivering cloud innovation to businesses

Session Speakers Room

Arrival and registration Lobby Welcome and introduction Alvaro Ramírez - CEO, Sage Europe Theatre

Market overview and global Amanda Jobbins - Sage Group Chief Marketing Officer Theatre technology strategy recap Klaus Michael Vogelberg - Sage Group Chief Technology Officer Sage One and Nick Goode - Head of Sage One, Europe Theatre collaboration Doug Johnson - Principal Architect, Sage One Olivier Colinet - Sales Engineering Director, Google Lorna Syson - Owner, www.lornasyson.co.uk Break Atrium Sage ERP Online Services and André Brunetiere - Head of R&D and Strategy, Sage Theatre Windows Azure collaboration Rob Fraser - CTO, Cloud Services, UK The future and wrap up Amanda Jobbins - Sage Group Chief Marketing Officer Theatre Klaus Michael Vogelberg - Sage Group Chief Technology Officer Lunch and “Ask the experts” Atrium Forum 1 & 2 Sage Analyst Briefing 2013 Delivering cloud innovation to businesses

#SageAnalyst2013 @sagegroupplc

The Sage Group plc 3 July 2013 Sage Analyst Briefing 2013 Delivering cloud innovation to businesses

Introduction & Welcome

Álvaro Ramírez CEO, Sage Europe

Delivering cloud innovation to businesses 2 Sage’s unique position

6 million + 1.9 million customers support 70% 145,000 new worldwide contracts recurring customers revenue in 6 months Market leadership in key economies 26,500 around the 38,000 reseller world customer partners calls daily 40,000 Local accountant expertise partners and support worldwide

Delivering cloud innovation to businesses 3 Our vision

To be recognised as the most valuable supporter of small and medium sized companies by creating greater freedom for them to succeed.

Delivering cloud innovation to businesses 4 Our strategy for growth

1. Focusing the business Reviewing segments served, streamlining product portfolio and reallocating resources to focus on core business strengths and opportunities for greatest growth 2. Capturing the technology opportunity Capturing the commercial opportunities presented by the technology disruption transforming what customers need and expect 3. The benefits of subscription Moving to a more flexible, affordable, higher value added pricing model, providing more active customer relationships and long-term, high-quality recurring revenue streams

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Market Overview

Amanda Jobbins Sage Group Chief Marketing Officer

Delivering cloud innovation to businesses 6 Global technology initiatives

Mobile Sage One

Sage ERP Sage ERP Online Integrated X3 payments Services

Delivering cloud innovation to businesses 7 Agenda

Session Speakers

Market overview and global Amanda Jobbins - Sage Group Chief Marketing Officer technology strategy recap Klaus Michael Vogelberg - Sage Group Chief Technology Officer Sage One and Google Nick Goode - Head of Sage One, Europe collaboration Doug Johnson - Principal Architect, Sage One Olivier Colinet - Sales Engineering Director, Google Lorna Syson - Owner, www.lornasyson.co.uk Break Sage ERP Online Services and André Brunetiere - Head of R&D and Strategy, Sage France Windows Azure collaboration Rob Fraser - CTO, Cloud Services, Microsoft UK

The future and wrap up Amanda Jobbins - Sage Group Chief Marketing Officer Klaus Michael Vogelberg - Sage Group Chief Technology Officer Lunch and “Ask the experts”

Delivering cloud innovation to businesses 8 Growxxx through a new way of working

Set priorities globally

Collaborate, innovate together, share resources, reduce reinvention

Harmonise global brand

Focus locally on customer benefit

Sage Brand Immersion 2012 9 industry is changing Trends in software are a huge opportunity for us to do more for our customers

Connected Social

Data Mobile & rich BYOD*

* Bring your own device

Delivering cloud innovation to businesses 10 Customer needs Our customers have business needs to be served by technology, simply

Give me peace of mind – safe, secure

Software appealing Give me more and intuitive to use control to achieve success and grow

Connect me with a Help my business knowledgeable to work more person when I need smartly and them efficiently

Source: Interbrand market research of SMEs, 2012

Delivering cloud innovation to businesses 11 Market segments Recognising customers are different

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Technology Strategy

Klaus-Michael Vogelberg Sage Group Chief Technology Officer

Delivering cloud innovation to businesses 13 Capturing the Tech Opportunity Cloud solutions for each core segment

Start-up and Small and medium Mid-market small businesses sized businesses businesses

Sage One “Hybrid” cloud Sage ERP X3 1 – 20 10 – 200 100 – 500 employees employees employees

Delivering cloud innovation to businesses 14 Right Technology Right Time The shift to multi-platform

• People are using desktop AND browsers AND mobile devices

• Internet has evolved to power the web of devices

• Ecosystems more important than ever to tackle multi-platform challenge

• Connected computing model inherently data centric

• Data is the currency of business

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Sage One

Nick Goode Head of Sage One - Europe

Delivering cloud innovation to businesses 16 Sage One Introduction

Delivering cloud innovation to businesses 17 Sage One European market opportunity

Market Size (number of businesses)

4 million

5.9 million

2.7 million

3.6 million

Delivering cloud innovation to businesses 18 Sage One Customer and market views

„…the Sage One developer followed one “I’m always recommending Sage principle: The product One to other business people Sylvie Morton – In One Clothing should be easy to use and easy to understand.” 4.5/5 Energie KOMPAKT, May 2013

“Cheap, Easy to use, Available to Mac, iPhone and iPad users, 30 day trial” Macworld, 2012

Delivering cloud innovation to businesses 19 Sage One Commercial & channel strategy

• 60% SEM Inbound • 2,000 Accountants UKI • Banks • Referral • API integrations

Delivering cloud innovation to businesses 20 Work the way you live Better together. From anywhere. With tools you can trust.

Olivier Colinet Technical Director, EMEA Google

Delivering cloud innovation to businesses 21 Google Enterprise

Delivering cloud innovation to businesses 22 Google Apps Open Platform

Delivering cloud innovation to businesses 23 Google Apps Google Apps Marketplace & Chrome Store

Delivering cloud innovation to businesses 24 Google Apps Built for Real-Time Team Collaboration

Delivering cloud innovation to businesses 25 Google Apps Ubiquitous Cloud Services Push the industry to create more capable browsers and devices, giving you access to your office wherever you are.

Text bar

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Sage One

Doug Johnson Principal Architect - Sage One

Delivering cloud innovation to businesses 27 28  Authentication  Billing  Subscription Management  User Management  UI Components  Rules Engines  Developer Toolkit

Sage One Platform

29  Authentication  Billing  Subscription Management  User Management  UI Components  Rules Engines  Developer Toolkit

Sage One Platform Localisation Layer

30 Sage One Platform Localisation Layer Baseline Functional Components

31 Sage One Platform Localisation Layer Baseline Functional Components

32 Sage One Platform Localisation Layer Baseline Functional Components

33 Lorna Syson www.lornasyson.co.uk

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Sage ERP Online Services

André Brunetiere Head of R&D and Strategy, Sage France

Delivering cloud innovation to businesses 35 Sage ERP Online Services Why change?

Existing IT

Established “It works” processes

Delivering cloud innovation to businesses 36 Sage ERP Online Services What we set out to achieve

Choice of Cost Anytime, Secure deployment Effective anywhere

Highly Single Ease of Highly customisable Sign On deployment available

Delivering cloud innovation to businesses 37 Sage ERP Online Services How does it work?

Sage ERP Online Services

Hosted Monitoring, Hosted App Applications logging, configuration alerting Sage 200 Online

Subscription User Infrastructure Sage Murano W Management Management Management ERP Online

Windows Azure Platform Compute , Storage, SQL Billing & Back Office Sage ID Systems

Delivering cloud innovation to businesses 38 Sage ERP Online Services Zoom in

Ops User Customer Partner Support Admin

Sage ERP Online Services Portal Live EuropeanService Management

Sage ERP Online Services Framework Account Logging Integration Monitoring Management Auditing

Access Provisioning Billing Security Management

Site Data Alerts Support Administration Management

Sage ERP Online Web Services

Back Office Mail Apps Zuora Azure Office 365 Gateway

Delivering cloud innovation to businesses 39 Sage ERP Online Services Key Milestones

2011 2012 2013 M J J A S O N D J F M A M J J A S O N D J F M A M J A U U U E C O E A E A P A U U U E C O E A E A P A U Y N L G P T V C N B R R Y N L G P T V C N B R R Y N

Delivering cloud innovation to businesses 40 Sage ERP Online Services What’s Next?

Hosted Common Sage ERP Online Services Ecosystem Applications Services

Monitoring, Sage 200 Hosted App Business logging, Online Mobile configuration Intelligence alerting (UK)

Sage Murano Office 365 ERP Online Sage CRM Subscription User Infrastructure (Spain) Management Management Management

Sage 100 (France) OfficeLine (North Billing & Back (Germany) America) Office Sage ID Systems

Delivering cloud innovation to businesses 41 Sage ERP Online Services Customer Beta Programme

Live: 23rd May 2012 Live: 10th Aug 2012 Mod: Financials Mod: Financials BP: BHPIT BP: Innov8

Live: 12th Nov 2012 Live: 11th Mar 2013 Mod: Financials, Mod: Fin, Com, Commercials Bill of Materials BP: MCS BP: Boldfield

Live: 18th Mar 2013 Live: 4th Mar 2013 Mod: Fin, Com, Mod: Fin, Com, Bill of Materials Project Acct. BP: DMC BP: MSA

Delivering cloud innovation to businesses 42 Sage 200 Online Slick Machine Video

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Rob Fraser CTO, Cloud Services, Microsoft UK

Klaus-Michael Vogelberg CTO, Sage Group

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The future

Klaus-Michael Vogelberg Sage Group Chief Technology Officer

Delivering cloud innovation to businesses 45 Convergence of Architectures One cloud to rule them all

Installed Online Applications Applications

Device experience No need for Cloud customer Control data infrastructure Mobility Customer Always Connectivity manages up-to-date security Ecosystem Everything Reliability taken care of

Migration Pay-as-you-go

Delivering cloud innovation to businesses 46 Sage One Outlook

• Start-up and very market underserved

• Highly innovative, incentivises right technology choices

• Advanced solution for 5 to 25 employees segment

• Expand mobile capabilities

• Technology research in areas such as NoSQL

• Innovation not just in technology but business processes and compliance too

Delivering cloud innovation to businesses 47 Sage ERP Online Services Outlook

• UX in first instalment purposely close to previous on-premise generation to avoid disorientation

• Future investment in immersive, responsive, touch-enabled UX

• Reduce footprint of client app

• Continue to expand proposition to non-core users through mobile services

• Alternative managed on-premise and hybrid deployments

• Progressive platform consolidation, ERP applications becoming a plug-in

Delivering cloud innovation to businesses 48 Technology Advisory Group Importance of looking from the outside in

Rajat Taneja • EVP and CTO of Electronic Arts • Previously CVP for Microsoft’s e-commerce, online services, and SMB offerings

Alex Gounares • Founder and CEO of Concurix Corporation • Formerly CTO of AOL • Previously technology advisor to Bill Gates

Pierre Samec • CTO of TriZetto • Formerly CTO of Expedia • Background in BI

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• Transformational change

• Delivering cloud innovation for businesses, at pace, based on customer needs

• Trusted partner for SMBs globally, providing them with the right technology at the right time

• Building robust ecosystems working with great partners

• Delivering on our technology strategy, which will drive growth and sustain Sage’s competitive advantage

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Thank You

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