Who’s on board? A growing list of organizations and individuals from across Canada support Protein Industries Canada:

3vGeomatics Inc. Cando Rail Services Gowling WLG New Leaf Essentials The Canadian Chamber of Commerce ABB Inc. Canola Council of Greater Saskatoon Northstar Robotics Inc. Canada Chamber of Commerce The Consortium for AdFarm Parmalat Canada Inc. Research, Innovation and Agricultural Cargill Limited Greystone Managed Investments Inc. Parrish & Heimbecker Transformation in Agri- Manufacturers of Canada Cereals Canada Ltd. Food (RITA) InfraReady Products Agri-Food Supercluster City of Lethbridge PEST Surveillance The Food Development Academic Working (1998) Limited City of Medicine Hat Initiative Centre (Portage la Groups Collaboration Institute of Nutrition and Prairie) CN Plant Protein Alliance of Agriculture and Agri- Functional Foods (INAF) Alberta The Manitoba Chambers Food Canada, Science Conexus Credit Union International Institute for POS Bio-Sciences of Commerce and Research Branch Dot Technology Corp. Sustainable (Prairie Region) and SeedMaster Mfg. Development, Prairie Prairie Agricultural The Mosaic Company Climate Centre Agrocorp Processing Ltd. Dow AgroSciences Machinery Institute Town of Taber Invest Ottawa AGT Food and Canada (PAMI) University of Alberta - Federal Supercluster Initiative Ingredients Inc. DSM Innovation Center ISM Canada Prairie Tide Chemicals Faculty of Agriculture, Life & Environmental Ag-West Bio Inc. JCA Electronics Protein Highway DuPont Nutrition & Sciences Alberta Agriculture and Health Johnson Shoyama Pulse Canada University of British Forestry DuPont Pioneer Canada Graduate School of Public Policy Red River College Columbia - Faculty of Alberta Canola Ecoation Innovative Land and Food Systems Producers Commission Leduc-Nisku Economic Richardson International Unleashing the Potential Solutions Inc. Development Association Limited University of Guelph Alberta Food Processors Economic Development Roquette Agri-Food University of Lethbridge Association Lethbridge Lethbridge Chamber of Canada Commerce University of Manitoba - Alberta Pulse Growers Economic Development Rowland Seeds Inc. Commission Regina Inc. Lethbridge College Faculty of Agricultural and Food Sciences of Canadian Crops Archer Daniels Midland Emerald Seed Products Lethbridge County Canola Company Council Ltd. Development University of Ottawa - AVAC Ltd. Loblaw Companies Commission Institute for Science, Enns Brothers Society and Policy Avrio Capital Inc. Limited Saskatchewan Chamber of Commerce University of Regina BioPure Oil Corp. Louis Dreyfus Company Farmers Edge Inc. Canada Saskatchewan Food University of Bioriginal Food & Federated Co-operatives Industry Development Saskatchewan Science Corp. MacDon Industries Ltd. Limited Centre Inc. University of BioTalent Canada Manitoba Canola FHQ Developments Growers Saskatchewan Saskatchewan - Crop Bitstrata Systems Inc. Development Centre FieldSmart Manitoba Pulse Soybean Polytechnic Blockchain Association of Food Island Partnership Growers Saskatchewan Pulse University of Toronto - Canada Growers Faculty of Medicine Food Processing Maple Grain Limited Botaneco Inc. Development Centre, Maple Leaf Foods Saskatchewan Trade and Verdient Foods Inc. Burcon NutraScience Leduc Export Partnership W.A. Grain & Pulse Corporation McGill University G3 Canada Limited Sightline Innovation Inc. Solutions Canada West Foundation Microsoft Corporation Genome Alberta Solido Design Warburtons Foods Ltd. Canadian AI Consortium Mitacs Genome Canada Automation Westcap Mgt. Ltd. Canadian Hemp Trade MNP Genome Prairie SouthGrow Alliance Municipal District of Global Institute for Food Standards Council of Canadian Industrial Taber Security Canada Hemp Corporation Mustard 21 Canada Inc. Global Transportation Stantec Consulting Ltd. Canadian International National Research Hub Grains Institute (Cigi) Council Canada T Base 4 Investments Government of Alberta Corp. Canadian Light Source Natural Products Canada Government of Manitoba Tata Consultancy Canaryseed Development Inc. Services Limited Commission of Government of Naturally Splendid Saskatchewan Saskatchewan Enterprises Ltd.

More information? Protein Industries Canada Email: protein@.net www.proteinindustriescanada.ca The future is in our grasp

What is a Supercluster and how is it • Use of these proteins and ingredients in food, beverages, Who will benefit from our work? different from a cluster? personal care and natural health products, pet food, fish • Farmers food, and livestock feed, and non-food materials. A cluster is an area of business activity containing many • Value-added processors and their employees • Ramp up exports of bulk ingredients to more diversified large and small companies, post-secondary and research and high-value markets. • Agricultural researchers and universities institutions and other innovation partners that help produce • Entrepreneurs supply-chain benefits, knowledge sharing, improved collaboration and competition and business specialization, How will we achieve this? • Consumers all of which helps draw new business to the cluster. PIC’s strategy is built on four fundamental pillars: • Everyone in Western Canada, through direct and A supercluster is an innovation hotbed that is home to a indirect economic spin-offs • Improving seed protein quality and yield strong industrial cluster, or clusters. Compared to clusters, • Improving sustainable production and agricultural superclusters have more and stronger linkages, a strong How will this help the Prairie economy? brand and competitive advantage that creates global information technology recognition and exceptional performance. Superclusters • Fostering innovation in processing technology to Our long-term goals (seven to 10 years and beyond) for are aimed at producing a high level of job creation, create new protein products, and use of other Western Canada are to create: revenue growth and expanded exports. ingredients/co-products • Providing support for companies, marketing, What is Protein Industries Canada? commercialization and trade Proteins Industries Canada is a pan-prairie Canadian cluster – 40,000 covering Alberta, Saskatchewan and Manitoba - that is an $40 Why is this important? Direct Jobs It’s an old saying but a good one: if you’re not moving industry led consortium of small- to large-sized enterprises Billion forward, you’re moving backward. Western Canada is a involved in food and food ingredient manufacturing, The world is getting hungrier and its tastes are becoming more refined. in Direct powerhouse of agricultural production, processing and agriculture and food related services. This includes research Investment research. But to feed an increasingly hungry world, we and development, technology, economic development, • By 2050, the global population is expected to be must continue to innovate and grow our knowledge. finance and investment, education and training. 9.8 billion (30 percent more people). 120,000 To this end, Protein Industries Canada (PIC) has been Our focus is on developing the potential of plant-based • At the same time, people are becoming more affluent. Indirect Jobs short-listed as a candidate to become one of the five proteins such as pulse, hemp, oats, wheat, canola and flax. The world middle class is expected to reach approximately federal research superclusters under the federal Innovation Protein Industries Canada will drive Canadian global 3 billion people worldwide in 2015, all seeking higher Superclusters Initiative. leadership in plant proteins, ingredients and plant co- quality foods. This is an exciting opportunity for agriculture across the products, producing significant economic benefits for • There is also a growing appetite for meat, requiring Prairies. Our work will produce solid economic benefits for producers, value-added processors and society at large. more high protein feed for animal food production. farmers and value added processors across Western Canada. • Consumers demanding more sustainable sources of What are our goals? protein. PIC will build on Canada’s strengths to substantially This adds up to a projected need for 59 percent to increase global market share in novel protein (and co- What is the Federal Innovation 98 percent more food production by 2050. By this products) fractions, ingredients, food and feed products, Supercluster Initiative? time, plant based protein will account for one- and technologies. We will seek to: The Federal Innovation Superclusters Initiative will invest third of the world’s protein market. up to $950 million between 2017–2022 to support • Move Canada to second place in global agricultural Plant-based protein is a $13 billion market business-led innovation superclusters with the greatest exports and fifth in agri-food exports, equivalent to world-wide, of which Canada has a minimal potential to energize the economy and become engines of an additional US$30 billion in today’s distribution of share. This is a tremendous opportunity for growth. Through a small number of high-value, strategic global exports. Canadian producers and food processors and investments this initiative will co-invest with industry in • Develop a new range of plant-derived foods, ingredients PIC will give Canada the competitive edge. bold and ambitious proposals. and feedstuffs of superior quality, commanding market premiums. This initiative is a first of its kind for Canada, fostering stronger connections - from large anchor firms to start- PIC will help catalyze and grow three areas of business: ups, from post-secondary institutions to research and • Manufacturing of crop proteins and other crop government partners - and opening the door to new forms ingredients like fibre, starch, carbohydrates and natural of industry partnership. health products.