NIIW Media Plan Chicago Area Immunization Campaign

Recommended Stations for Radio Buy

Target: Hispanic and African American, 18-24, Female

WGCI-FM Overwhelming powerhouse station for target group reaching both Hispanic & African-American audience. Tremendous reach, may be too pricey, but has displayed a willingness to work with us on sponsorships, offers opportunities to expand beyond ad buy: van at rally, talk shows, etc.

WUBT-FM The Beat. ‘‘Jammin’ Oldies’’. Working with Michelle Schaper/Chancellor Media Group (owns 3 of our target stations) to maximize our buy, she reps The Beat.

WVAZ-FM V-103, African American, skews older, talk/interviews possible (consider for the grandma hit --- 17% of caregiver), Also possible tie-in to health fair

WLXX-AM Non-Mexican Spanish speaking, strong female audience. The X: ‘‘Tropicale’’

WOJO-FM Hispanic, family oriented. Commitment secured for interview segments. Strong history of positive feedback & results from PSA airplay.

WRTE-FM Small start up community service station in Pilsen. Offer to produce both Spanish and English community outreach PSAs on table. Great photo op with street side broadcast booth at 18th & Blue Island.

WCRX-FM Reggae Hip-hop format. Popular with young audiences. WNUA-FM Soft jazz, skews older (95.5) WBBM-FM B-96, Dance format, Sunday news magazine show

Others to be considered:

La Ley Hispanic station, audience ranges older.

WKKC-FM Far Southside youth audience base, station from Kennedy King College, limited reach.

WONX-AM Small north suburban Spanish station, limited reach.

WIND Talk radio.

Negotiations initiated with those stations that are underlined.