NIIW Media Plan Chicago Area Immunization Campaign

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NIIW Media Plan Chicago Area Immunization Campaign Recommended Stations for Radio Buy Target: Hispanic and African American, 18-24, Female WGCI-FM Overwhelming powerhouse station for target group reaching both Hispanic & African-American audience. Tremendous reach, may be too pricey, but has displayed a willingness to work with us on sponsorships, offers opportunities to expand beyond ad buy: van at rally, talk shows, etc. WUBT-FM The Beat. ‘‘Jammin’ Oldies’’. Working with Michelle Schaper/Chancellor Media Group (owns 3 of our target stations) to maximize our buy, she reps The Beat. WVAZ-FM V-103, African American, skews older, talk/interviews possible (consider for the grandma hit --- 17% of caregiver), Also possible tie-in to health fair WLXX-AM Non-Mexican Spanish speaking, strong female audience. The X: ‘‘Tropicale’’ WOJO-FM Hispanic, family oriented. Commitment secured for interview segments. Strong history of positive feedback & results from PSA airplay. WRTE-FM Small start up community service station in Pilsen. Offer to produce both Spanish and English community outreach PSAs on table. Great photo op with street side broadcast booth at 18th & Blue Island. WCRX-FM Reggae Hip-hop format. Popular with young audiences. WNUA-FM Soft jazz, skews older (95.5) WBBM-FM B-96, Dance format, Sunday news magazine show Others to be considered: La Ley Hispanic station, audience ranges older. WKKC-FM Far Southside youth audience base, station from Kennedy King College, limited reach. WONX-AM Small north suburban Spanish station, limited reach. WIND Talk radio. Negotiations initiated with those stations that are underlined. .

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