Australian Facebook Performance Report Q1 2015

Home , ESPN Australia, La Porchetta, Reece Mastin

Facebook Performance Report Australia First Quarter 2015

Analysed by Online Circle Digital www.theonlinecircle.com // [email protected] // #fbreport Contents Australian Facebook Performance Report First Quarter 2015 // #fbreport

Top 30 Facebook Pages by Engagement 3 Government 21

Top 30 Facebook Pages by Fans 4 Health, Beauty, Medical 22 and Pharmaceutical Top 20 Industries by Engagement 5 Insurance 23 Top 20 Industries by Fans 6 Musicians and Bands 24 Top 20 Industries by Fan Growth 7 News and Magazines 25 Top Industry Extremes for Positive and 8 Negative Fan Growth Pets 26

Introduction 9 Politics 27

Airlines, Travel and Tourism 10 Quick Serve Restaurants 28

Alcohol - Beer, Wine and Cider 11 Radio 29

Alcohol - Spirits 12 Retail - Fashion 30

Automotive - Manufacturers 13 Retail - Grocery 31

Banks and Financial Institutions 14 Sports 32

Department and Online Stores 15 Telecommunications 33

Education 16 TV Channels and Networks 34

Electronics 17 TV Shows 35

Entertainment 18 Utilities 36

FMCG - Beverages 19 Methodology 37

FMCG - Snack Foods 20 About Us 38

www.theonlinecircle.com // [email protected] 2 Data collated by Social Pulse™ and Top 30 Facebook Pages by Engagement for First Quarter 2015* analysed by Online Circle Digital

Fifi and Dave Nova 937 Seven News 1 897,834 11 370,609 21 159,718

2Day FM Nova 100 ABC News 2 820,114 12 361,656 22 159,434

Hit107 Nova 919 Babyology 3 620,934 13 325,777 23 156,652

KIIS 1065 9 News Courier Mail 4 527,188 14 294,342 24 149,887

Australia.com The Edge 96.1 Girlfriend Magazine Australia 5 490,649 15 283,807 25 131,910

Hit105 TODAY The Sydney Morning Herald - smh.com.au 6 469,494 16 249,360 26 118,212

Fox FM FOX Sports Australia news.com.au 7 457,150 17 223,021 27 114,535

Mamamia Schoolies Kidspot 8 436,237 18 205,414 28 111,051

Sunrise Nova 106.9 Ministry of Sound 9 432,724 19 188,682 29 101,189

Hot FM Mackay New Idea Magazine Queensland Police Service 10 431,215 20 165,792 30 93,273

* Top 30 Pages by Average Engagement (average of the seven day figures taken from 1 January to 31 March 2015). www.theonlinecircle.com // [email protected] Data collated by Social Pulse™ and Top 30 Facebook Pages by Fans for First Quarter 2015* analysed by Online Circle Digital

Australia.com McDonald’s Australia BONDS 1 6,163,387 11 1,106,041 21 853,872

Bananas in Pyjamas Lorna Jane 9 News 2 2,706,467 12 1,059,354 22 850,274

Visit Gold Coast, Queensland, The Veronicas Domino’s Pizza - Australia Australia 3 2,367,031 13 983,614 23 843,747

Hamish & Andy The Voice Australia The X Factor - Australia 4 2,117,758 14 977,635 24 838,493

Sydney.com Angus and Julia Stone triple j 5 1,790,087 15 973,165 25 834,086

MasterChef Australia Samsung Australia Coles 6 1,407,827 16 971,168 26 831,421

Home and Away Coca-Cola Australia Big Brother Australia 7 1,383,039 17 948,393 27 821,138

[yellow tail] DJ Havana Brown Michelle Bridges 8 18 28 12 Week Body Transformation 1,363,487 936,764 818,153 Visit Queensland, Australia [V] Music - Channel [V] Australia Subway Australia 9 1,131,949 19 888,225 29 771,823

ABC News Foxtel Men’s Health Magazine Australia 10 1,112,218 20 854,249 30 750,771

* Top 30 Pages by number of fans on 31March 2015. www.theonlinecircle.com // [email protected] Data collated by Social Pulse™ and Top 20 Industries by Engagement for First Quarter 2015* analysed by Online Circle Digital

Radio 299,582

Newspapers and Magazines 95,231

TV - Shows 66,372

Airlines, Travel and Tourism 45,846

TV Channels and Networks 25,521

Musicians and Bands 18,001

Sports 17,810

Government 13,510

Politics 11,532

Department and Online Stores 8,511

Education 5,035

Entertainment 4,812

Electronics 4,735

FMCG Snack Foods 4,596

Quick Serve Restaurants 4,468

Pets 4,207

Retail - Fashion 3,675

Retail - Grocery 3,630

Banks 3,438

Alcohol - Beer, Wine and Cider 3,161

* Average weekly engagement per page for the Top 20 pages by engagement per industry, 1 January to 31 March 2015. www.theonlinecircle.com // [email protected] Data collated by Social Pulse™ and Top 20 Industries by Fans for First Quarter 2015* analysed by Online Circle Digital

Airlines, Travel and Tourism 803,460

TV Shows 800,224

Musicians and Bands 508,846

News and Magazines 445,198

Sports 430,834

Department and Online Stores 407,589

Retail - Fashion 403,347

Radio 378,224

FMCG - Snack Foods 328,289

Quick Serve Restaurants 317,918

Electronics 309,535

TV Channels and Networks 305,930

FMCG - Beverages 259,894

Retail - Grocery 213,505

Health, Beauty, Medical 201,366 and Pharmaceutical Automotive Manufacturers 181,453

Government 174,804

Alcohol - Beer, Wine and Cider 158,395

Education 154,795

Alcohol - Spirits 124,740

* Average fans per page for the Top 20 pages by fans per industry, 1 January to 31 March 2015. www.theonlinecircle.com // [email protected] Data collated by Social Pulse™ and Top 20 Industries by Fan Growth for First Quarter 2015* analysed by Online Circle Digital

News and Magazines 34,104

Radio 23,854

Airlines, Travel and Tourism 13,617

Education 9,087

Sports 7,825

TV Channels and Networks 5,676

Department and Online Stores 5,657

Government 5,258

Entertainment 3,164

Politics 2,909

Alcohol - Beer, Wine and Cider 2,560

FMCG - Snack Foods 2,556 Banks and 2,434 Financial Institutions

Utilities 1,425

Pets 1,052

Insurance 661

Telecommunications -20

Retail - Grocery -2,167

Automotive - Manufacturers -2,457

Alcohol - Spirits -4,751

* Average fan growth per page for the Top 20 pages by fans per industry, 1 January to 31 March 2015. www.theonlinecircle.com // [email protected] Data collated by Social Pulse™ and Top Industry Extremes for Positive and Negative Fan Growth in First Quarter 2015* analysed by Online Circle Digital

News and Magazines 34,104

Radio 23,854

Airlines, Travel and Tourism 13,617

Education 9,087

Sports 7,825

TV Channels and Networks 5,676

Department and Online Stores 5,657

Government 5,258

Entertainment 3,164

Politics 2,909

Alcohol - Beer, Wine and Cider 2,560

FMCG - Snack Foods 2,556

Alcohol - Spirits -4,751

Health, Beauty, Medical -6,752 and Pharmaceutical

Electronics -9,489

Quick Serve Restaurants -11,779

FMCG - Beverages -16,059

Retail - Fashion -18,860

TV Shows -28,681

Musicians and Bands -32,125

* Average fan growth/decline per page for the Top 20 pages by fans per industry, 1 January to 31 March 2015. www.theonlinecircle.com // [email protected] Introduction Australian Facebook Performance Report First Quarter 2015 // #fbreport Welcome to the First Quarter counts. The accounts being removed included tangible outputs and basic KPIs comparable to those that have been voluntarily deactivated by your category, but should not be used to drive 2015 Edition of the Australian users, as well as ‘memorialised’ accounts which your strategy and execution by itself. belong to deceased users, which are maintained Facebook Performance Report. Facebook has evolved from a social media by friends and family after a user’s death. Our newest edition compares data from the 1st platform to a mass media platform, from acquiring of January to the 31st of March 2015 with 20 Some online critics went ahead to say that the fans and basic engagement, to a platform for categories and over 500 brand Pages. removed accounts included fake accounts besides building brand awareness, preference, loyalty, trial, the ‘voluntary deactivated’. sales and more. Over the last few years Facebook The analysis was conducted by the Online Circle has developed and evolved into a sophisticated Digital Data and Insights team with data provided The logic behind this move is to use Page Audience media platform that requires refined, specialised by our proprietary tool Social Pulse™. data to understand how brand followers react to and professional thinking and execution. the removal of deactivated accounts, as well as What’s new? those belonging to the deceased. Facebook wants At Online Circle Digital, we manage some of On the 6th of March 2015 Facebook announced to give businesses ‘up-to-date insights’ on their Australia’s biggest brands in the digital space, that they would be removing inactive Facebook Pages’ active followers. creating digital strategy and execution driven accounts. What we saw next was a massive decline by data and insights. If you think your product Those industries that suffered the greatest loss in the number of ‘likes’ a Page had, with some or service is ready to tap into Facebook were musicians/bands, TV shows and retail categories suffering more significant losses than professionally, contact us at: fashion. In Page 8 of this report we highlight the others. [email protected] or (03) 9696 7473 categories most affected by the changes. Businesses that were measuring their success If you don’t see your brand in this report and only by the number of people who ‘liked’ Lucio Ribeiro would like to add it to the next edition, you can their Facebook Page experienced the greatest Head of Strategy email us at [email protected]. disappointment due to the loss.

The official statement said that Facebook would Last words be removing certain inactive accounts from its This report is not an opinion piece. It is here to network with the company warning brands that supply you with benchmarks for Australian brands the scrubbing could result in decreased Like on Facebook. It can assist you in indentifying

www.theonlinecircle.com // [email protected] 9 Airlines, Travel and Tourism Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Australia.com 6,163,387 -133,577 -2.12% 490,649 7.80% 53.51%

2 Sydney.com 1,790,087 118,575 7.09% 42,541 2.46% 4.64%

3 Visit Queensland, Australia 1,131,949 -39,145 -3.34% 11,447 0.99% 1.25%

4 Visit Gold Coast, Queensland, Australia 843,747 64,532 8.28% 20,915 2.55% 2.28%

5 Visit NSW 689,344 118,611 20.78% 22,409 3.52% 2.44%

6 Qantas 631,365 34,081 5.71% 11,317 1.82% 1.23%

7 Dreamworld Australia 589,550 -48,200 -7.56% 5,783 0.92% 0.63%

8 Flight Centre Australia 561,579 14,812 2.71% 8,743 1.56% 0.95%

9 Visit Melbourne 523,877 12,514 2.45% 18,689 3.57% 2.04%

10 Virgin Australia 455,731 13,106 2.96% 7,923 1.75% 0.86%

11 Jetstar Australia 400,999 10,406 2.66% 4,164 1.04% 0.45%

12 P&O Cruises Australia 376,323 44,983 13.58% 9,508 2.60% 1.04%

13 Northern Territory - Australia's Outback 298,334 23,937 8.72% 15,298 5.28% 1.67%

14 Western Australia 266,718 17,308 6.94% 19,295 7.44% 2.10%

15 Schoolies 242,463 4,513 1.90% 205,414 84.42% 22.40%

16 Expedia 229,967 391 0.17% 3,250 1.40% 0.35%

17 Air New Zealand 228,535 -328 -0.14% 8,120 3.50% 0.89%

18 Student Flights Australia 219,364 7,906 3.74% 2,184 1.00% 0.24%

19 Wotif.com 215,277 9,864 4.80% 6,966 3.31% 0.76%

20 Escape Travel 210,599 -1,951 -0.92% 2,308 1.07% 0.25%

Data collated by Social Pulse™ Fans: The number of fans on 31 March 2015. Average Engagement: Average of the seven day ﬁgures taken from 1 January to 31 March 2015. Fan Growth: 31 March compared to 1 January 2015. Fan Growth %: Relative % increase comparing number of fans on 31 March compared to 1 January 2015. Engagement Rate: Average Engagement represented as a percentage of total Fans. Share of Engagement: Brands' shares of Average Engagement over the period of 1 January to 31 March 2015.

www.theonlinecircle.com // [email protected] 10 Alcohol - Beer, Wine and Cider Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 [yellow tail] 1,363,487 69,153 5.34% 18,271 1.36% 28.90%

2 Rekorderlig Cider - Australia 321,533 -2,130 -0.66% 9,160 2.81% 14.49%

3 Dan Murphy's 245,126 20,349 9.05% 7,328 3.10% 11.59%

4 Pure Blonde 204,723 -17,907 -8.04% 920 0.42% 1.46%

5 XXXX GOLD 126,317 1,346 1.08% 4,499 3.55% 7.12%

6 Tooheys Extra Dry 119,489 -8,243 -6.45% 1,510 1.18% 2.39%

7 Riccadonna 96,173 -4,116 -4.10% 420 0.42% 0.66%

8 VB 90,118 209 0.23% 7,142 7.81% 11.30%

9 Jacob's Creek 66,047 -215 -0.32% 1,307 1.94% 2.07%

10 Tooheys New 64,826 -1,332 -2.01% 2,268 3.45% 3.59%

11 Hahn 56,911 -722 -1.25% 947 1.64% 1.50%

12 Carlton Draught 56,141 -1,602 -2.77% 1,830 3.15% 2.90%

13 Guinness 51,398 -854 -1.63% 2,145 4.14% 3.39%

14 Brown Brothers Winery 51,394 -67 -0.13% 1,032 1.99% 1.63%

15 Wolf Blass Wines Australia 42,963 -910 -2.07% 161 0.37% 0.25%

16 Coopers 42,951 85 0.20% 1,038 2.41% 1.64%

17 Little Creatures Brewing 42,711 195 0.46% 2,132 4.97% 3.37%

18 Yellowglen 42,505 -417 -0.97% 323 0.76% 0.51%

19 Taylors Wines 41,616 -697 -1.65% 549 1.30% 0.87%

20 Bulmers Australia 41,462 -922 -2.18% 228 0.54% 0.36%

www.theonlinecircle.com // [email protected] 11 Alcohol - Spirits Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Wild Turkey Australia 310,069 -17,658 -5.39% 2,968 0.92% 8.17%

2 Bundy Rum 273,024 -12,663 -4.43% 4,468 1.57% 12.30%

3 Jim Beam 256,087 -18,545 -6.75% 4,114 1.51% 11.32%

4 Smirnoﬀ 226,372 -14,806 -6.14% 1,183 0.49% 3.26%

5 Jack Daniel’s Australia 216,678 -2,648 -1.21% 2,917 1.31% 8.03%

6 Baileys 174,080 4,978 2.94% 3,713 2.01% 10.22%

7 American Honey Australia 147,334 -9,357 -5.97% 345 0.23% 0.95%

8 Johnnie Walker 132,150 -6,334 -4.57% 1,474 1.07% 4.06%

9 Jägermeister 128,802 -816 -0.63% 4,228 3.21% 11.64%

10 Stoli Vodka Australia 98,578 2,012 2.08% 4,532 4.53% 12.47%

11 Jameson Irish Whiskey 91,158 -1,068 -1.16% 2,728 2.94% 7.51%

12 Bundy R. Bear 82,722 -5,363 -6.09% 25 0.03% 0.07%

13 Absolut 80,677 -4,753 -5.56% 329 0.39% 0.91%

14 Midori Australia 54,815 -4,229 -7.16% 253 0.43% 0.70%

15 Canadian Club 54,608 -2,458 -4.31% 167 0.29% 0.46%

16 Southern Comfort 45,880 -1,403 -2.97% 496 1.05% 1.37%

17 Jose Cuervo 45,014 -1,959 -4.17% 774 1.66% 2.13%

18 Scotch Australia & New Zealand 41,450 2,497 6.41% 1,060 2.59% 2.92%

19 Russian Standard 18,370 199 1.10% 555 2.99% 1.53%

20 Frangelico 16,923 -640 -3.64% - - -

www.theonlinecircle.com // [email protected] 12 Automotive Manufacturers Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Holden 433,108 -20,950 -4.61% 8,399 1.84% 14.36%

2 Mercedes-Benz Australia 315,491 18,755 6.32% 9,734 3.16% 16.65%

3 Hyundai Australia 315,437 -4,891 -1.53% 2,158 0.67% 3.69%

4 Kia Australia 257,259 -13,039 -4.82% 1,812 0.67% 3.10%

5 Toyota 4x4 227,136 -7,097 -3.03% 2,524 1.08% 4.32%

6 Toyota Australia 211,395 5,002 2.42% 2,636 1.24% 4.51%

7 BMW Australia 207,924 -4,462 -2.10% 4,033 1.90% 6.90%

8 Audi Australia 203,815 3,307 1.65% 5,586 2.77% 9.55%

9 Suzuki Australia 185,265 -6,054 -3.16% 319 0.17% 0.55%

10 Nissan 166,784 -3,286 -1.93% 4,098 2.39% 7.01%

11 Ford Australia 149,657 -265 -0.18% 5,601 3.72% 9.58%

12 Jeep Australia 149,619 -6,695 -4.28% 712 0.47% 1.22%

13 Harley-Davidson Australia 137,578 -1,323 -0.95% 1,932 1.38% 3.30%

14 Mazda Australia 107,139 2,317 2.21% 943 0.88% 1.61%

15 MINI 107,119 -2,811 -2.56% 1,036 0.94% 1.77%

16 HSV - Holden Special Vehicles 106,092 15 0.01% 2,309 2.14% 3.95%

17 Mitsubishi Motors Australia 100,698 -2,609 -2.53% 430 0.42% 0.74%

18 Lexus Australia 92,551 -2,909 -3.05% 1,519 1.60% 2.60%

19 Lamborghini 83,473 -88 -0.11% 1,087 1.28% 1.86%

20 Volkswagen Australia 71,526 -2,060 -2.80% 1,603 2.18% 2.74%

www.theonlinecircle.com // [email protected] 13 Banks and Financial Institutions Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Commonwealth Bank 606,828 -9,466 -1.54% 11,393 1.84% 16.57%

2 American Express 229,438 1,626 0.71% 5,599 2.45% 8.14%

3 ANZ Australia 187,179 26,567 16.54% 32,215 18.22% 46.85%

4 Westpac 161,861 12,918 8.67% 3,577 2.26% 5.20%

5 NAB 127,944 -3,367 -2.56% 972 0.74% 1.41%

6 Raymond A Ram 81,104 258 0.32% 739 0.90% 1.08%

7 CUA 72,896 -3,301 -4.33% 229 0.30% 0.33%

8 St.George Bank 64,707 1,523 2.41% 1,887 2.94% 2.74%

9 Sunsuper 53,494 -788 -1.45% 217 0.40% 0.32%

10 Bankwest 52,906 205 0.39% 756 1.40% 1.10%

11 ING DIRECT Australia 52,636 3,256 6.59% 650 1.27% 0.95%

12 MoneySmartAu 43,965 14,390 48.66% 1,463 3.96% 2.13%

13 Australian Ethical Super 43,461 2,850 7.02% 4,252 10.17% 6.18%

14 Bank of Melbourne 33,773 290 0.87% 749 2.23% 1.09%

15 Aussie 31,821 -37 -0.12% 264 0.81% 0.38%

16 UBank – Backed by NAB 30,556 -856 -2.73% 99 0.32% 0.14%

17 Citi Australia 19,520 453 2.38% 266 1.37% 0.39%

18 BankSA 18,958 1,536 8.82% 2,343 12.76% 3.41%

19 Heritage 13,921 -205 -1.45% 120 0.85% 0.17%

20 Bendigo Bank 13,281 827 6.64% 976 7.52% 1.42%

www.theonlinecircle.com // [email protected] 14 Department and Online Stores Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Black Milk Clothing 688,169 -21,222 -2.99% 14,608 2.06% 8.58%

2 Popcherry 680,600 -15,582 -2.24% 28,180 4.05% 16.55%

3 Target Australia 536,058 10,216 1.94% 5,538 1.04% 3.25%

4 THE ICONIC 507,668 8,528 1.71% 3,158 0.62% 1.86%

5 CatchOfTheDay.com.au 502,542 6,207 1.25% 8,452 1.68% 4.97%

6 eBay.com.au 474,697 74,324 18.56% 1,435 0.32% 0.84%

7 Showpo 467,180 12,201 2.68% 61,177 12.99% 35.94%

8 OZSALE 453,639 28,383 6.67% 4,240 0.96% 2.49%

9 BIG W 406,956 8,836 2.22% 3,761 0.92% 2.21%

10 Westﬁeld 397,286 -36,933 -8.51% 577 0.14% 0.34%

11 David Jones 368,372 819 0.22% 3,378 0.91% 1.98%

12 MYER 365,569 7,148 1.99% 3,461 0.95% 2.03%

13 Harvey Norman 365,013 5,548 1.54% 5,317 1.45% 3.12%

14 Smiggle 328,868 -37,851 -10.32% 615 0.17% 0.36%

15 Kmart Australia 326,289 18,322 5.95% 9,503 2.99% 5.58%

16 The Good Guys 324,512 -8,247 -2.48% 3,390 1.02% 1.99%

17 IKEA Australia 297,726 12,050 4.22% 3,214 1.08% 1.89%

18 Lucy in the Sky 227,517 -4,889 -2.10% 3,546 1.54% 2.08%

19 Spotlight 224,083 39,683 21.52% 3,443 1.73% 2.02%

20 Scoopon Australia 209,027 5,608 2.76% 3,236 1.58% 1.90%

www.theonlinecircle.com // [email protected] 15 Education Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Digital Photography School 661,713 17,524 2.72% 25,517 3.88% 25.34%

2 UNSW (The University of New South Wales) 316,954 -4,136 -1.29% 5,614 1.73% 5.57%

3 Open Colleges 233,009 32,940 16.46% 3,679 1.68% 3.65%

4 Macquarie University 197,800 -3,582 -1.78% 2,356 1.16% 2.34%

5 Deakin University 177,288 25,050 16.45% 5,350 3.23% 5.31%

6 Curtin University 169,033 6,609 4.07% 7,670 4.64% 7.62%

7 University of Sydney 157,929 20,521 14.93% 5,781 3.89% 5.74%

8 Monash University 152,325 8,803 6.13% 3,056 2.04% 3.03%

9 The University of Melbourne 132,475 10,042 8.20% 2,740 2.11% 2.72%

10 The Australian National University 111,067 6,756 6.48% 9,760 9.03% 9.69%

11 RMIT University 103,871 3,011 2.99% 1,957 1.88% 1.94%

12 The University of Queensland 92,580 8,281 9.82% 4,444 4.97% 4.41%

13 Swinburne University of Technology 87,822 5,897 7.20% 3,622 4.18% 3.60%

14 University of South Australia 87,686 9,415 12.03% 5,840 6.86% 5.80%

15 Queensland University of Technology (QUT) 81,142 8,446 11.62% 2,099 2.67% 2.08%

16 SEEK Learning 79,824 5,484 7.38% 1,005 1.28% 1.00%

17 UOW: University of Wollongong 76,326 11,898 18.47% 4,680 6.64% 4.65%

18 La Trobe University 59,597 2,928 5.17% 1,340 2.27% 1.33%

19 The University of Adelaide 59,391 4,806 8.80% 3,745 6.53% 3.72%

20 Open Universities Australia 58,059 1,056 1.85% 451 0.76% 0.45%

www.theonlinecircle.com // [email protected] 16 Electronics Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Samsung Australia 971,168 -14,818 -1.50% 10,054 1.03% 10.62%

2 JB Hi-Fi 667,552 -27,458 -3.95% 1,233 0.18% 1.30%

3 Kogan.com 635,080 -9,037 -1.40% 2,375 0.37% 2.51%

4 EA Games Australia 574,509 -17,882 -3.02% 6,752 1.14% 7.13%

5 Xbox Australia 509,450 -31,583 -5.84% 8,390 1.56% 8.86%

6 Appliances Online Australia 373,060 26,401 7.62% 2,280 0.65% 2.41%

7 Sony Australia 363,305 -25,830 -6.64% 549 0.14% 0.58%

8 EB Games Australia 308,419 -12,243 -3.82% 43,939 13.71% 46.40%

9 PlayStation Australia 291,140 -9,484 -3.15% 4,938 1.64% 5.21%

10 HTC Australia 277,768 -18,715 -6.31% 386 0.13% 0.41%

11 GAMEAus 170,549 -15,322 -8.24% 56 0.03% 0.06%

12 Logitech 158,999 -12,083 -7.06% 432 0.26% 0.46%

13 Microsoft Lumia Australia 135,633 -9,753 -6.71% 657 0.46% 0.69%

14 ghd 130,568 -9,565 -6.83% 139 0.10% 0.15%

15 Canon Australia 122,246 -101 -0.08% 2,040 1.66% 2.15%

16 Dick Smith 120,991 585 0.49% 1,034 0.85% 1.09%

17 Intel Australia 116,290 -784 -0.67% 6,857 5.85% 7.24%

18 Sony Mobile AU 105,494 1,405 1.35% 1,536 1.45% 1.62%

19 LG Australia 83,645 -4,175 -4.75% 385 0.44% 0.41%

20 Lenovo Australia and New Zealand 74,840 657 0.89% 663 0.88% 0.70%

www.theonlinecircle.com // [email protected] 17 Entertainment Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Universal Pictures Australia 643,572 19,215 3.08% 58,125 8.98% 63.57%

2 Hoyts Australia 382,199 1,191 0.31% 6,558 1.70% 7.17%

3 Crown Melbourne 157,441 15,758 11.12% 9,753 6.47% 10.67%

4 Village Cinemas 150,625 -696 -0.46% 869 0.57% 0.95%

5 Wicked The Musical Australia and NZ 98,607 -1,680 -1.68% 2,532 2.52% 2.77%

6 National Gallery of Victoria 71,023 9,004 14.52% 3,747 5.59% 4.10%

7 Crown Perth 44,327 12,915 41.11% 5,287 13.90% 5.78%

8 Galactic Circus 27,717 -334 -1.19% 274 0.95% 0.30%

9 Level 3 Night Clubs At Crown 22,931 -378 -1.62% 402 1.72% 0.44%

10 Crown Poker 12,794 292 2.34% 266 2.07% 0.29%

11 The Merrywell Perth 10,913 1,583 16.97% 1,296 12.83% 1.42%

12 Kingpin Bowling Crown 10,474 413 4.10% 195 1.88% 0.21%

13 The Local Taphouse (Darlinghurst) 10,284 607 6.27% 313 3.12% 0.34%

14 Museum Victoria 9,608 144 1.52% 104 1.09% 0.11%

15 The Merrywell Melbourne 5,211 354 7.29% 576 11.37% 0.63%

16 1806 5,197 787 17.85% 154 3.02% 0.17%

17 Adelaide Convention Centre 3,811 457 13.63% 839 23.21% 0.92%

18 Crown Perth Poker 1,890 80 4.42% 91 4.85% 0.10%

19 Crown Casino TAB 1,635 406 33.03% 55 3.81% 0.06%

www.theonlinecircle.com // [email protected] 18 FMCG - Beverages Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Coca-Cola Australia 948,393 -83,482 -8.09% 6,888 0.67% 15.14%

2 V Energy Drink Australia 502,649 -48,492 -8.80% 2,270 0.42% 4.99%

3 Slurpee Australia 418,329 -33,566 -7.43% 4,819 1.11% 10.59%

4 Boost Juice 374,686 16,366 4.57% 4,763 1.28% 10.47%

5 Dare Iced Coﬀee ® 334,962 -26,567 -7.35% 1,575 0.45% 3.46%

6 Pepsi 269,424 -10,363 -3.70% 4,980 1.78% 10.95%

7 Fanta Australia 264,078 -13,112 -4.73% 2,567 0.95% 5.64%

8 Coca-Cola Zero Australia 244,569 -17,505 -6.68% 490 0.19% 1.08%

9 MILO Australia & New Zealand 233,441 -9,496 -3.91% 2,635 1.08% 5.79%

10 Big M ® 205,306 -13,105 -6.00% 2,008 0.93% 4.41%

11 Lipton Ice Tea 200,712 -13,485 -6.30% 2,237 1.02% 4.92%

12 ICE BREAK 164,067 -10,050 -5.77% 1,780 1.03% 3.91%

13 Moccona 153,264 -3,941 -2.51% 590 0.38% 1.30%

14 Farmers Union Iced Coﬀee ® 152,384 -9,485 -5.86% 571 0.36% 1.26%

15 POWERADE Australia 150,626 -14,750 -8.92% 69 0.04% 0.15%

16 Kirks Originals 135,725 -8,439 -5.85% 584 0.41% 1.28%

17 OAK 114,301 -5,825 -4.85% 790 0.66% 1.74%

18 Rockstar Energy Australia 111,322 -6,655 -5.64% 940 0.80% 2.07%

19 'Mount Franklin' Water 110,611 -4,125 -3.60% 2,045 1.80% 4.50%

20 Mountain Dew Australia 109,039 -5,105 -4.47% 2,889 2.56% 6.35%

www.theonlinecircle.com // [email protected] 19 FMCG - Snack Foods Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Ferrero Rocher 615,779 208,125 51.05% 12,323 1.69% 13.41%

2 Nutella 598,965 -34,513 -5.45% 5,716 0.90% 6.22%

3 Cadbury Dairy Milk 596,898 46,431 8.43% 16,049 2.71% 17.46%

4 5 Gum Australia & NZ 473,468 -58,738 -11.04% 99 0.02% 0.11%

5 Vegemite 461,473 -13,319 -2.81% 4,109 0.86% 4.47%

6 Tic Tac 388,136 -21,380 -5.22% 2,791 0.68% 3.04%

7 KitKat 361,515 -19,114 -5.02% 5,534 1.45% 6.02%

8 Allen's Lollies 361,269 -19,210 -5.05% 1,430 0.38% 1.56%

9 Chupa Chups 357,328 -9,126 -2.49% 2,387 0.65% 2.60%

10 Arnott's Tim Tam 340,879 32,802 10.65% 8,155 2.46% 8.87%

11 Maltesers Australia 335,165 -20,042 -5.64% 3,404 0.98% 3.70%

12 M&M'S Australia 320,153 -22,836 -6.66% 1,729 0.51% 1.88%

13 Lindt Australia 226,501 909 0.40% 9,288 4.08% 10.10%

14 Magnum 195,282 -2,927 -1.48% 2,777 1.40% 3.02%

15 Uncle Tobys 181,526 -5,171 -2.77% 1,480 0.79% 1.61%

16 Doritos 164,828 -8,615 -4.97% 1,567 0.91% 1.70%

17 Ben & Jerry's 159,250 8,575 5.69% 7,309 4.74% 7.95%

18 Baskin-Robbins 149,212 -2,183 -1.44% 1,194 0.78% 1.30%

19 Streets Ice Cream 140,942 5,452 4.02% 4,542 3.21% 4.94%

20 Samboy Chips 137,215 -14,010 -9.26% 39 0.03% 0.04%

www.theonlinecircle.com // [email protected] 20 Government Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Queensland Police Service 586,796 38,252 6.97% 93,273 16.26% 34.52%

2 Bureau of Meteorology 574,618 27,942 5.11% 31,173 5.51% 11.54%

3 NSW Police Force 444,965 10,268 2.36% 58,705 13.14% 21.73%

4 NSW Rural Fire Service 322,702 214 0.07% 10,871 3.34% 4.02%

5 AustralianArmy 238,753 -7,693 -3.12% 7,717 3.14% 2.86%

6 Australia Post 213,303 -1,866 -0.87% 9,580 4.41% 3.55%

7 Australian Federal Police 183,564 22,417 13.91% 11,133 6.34% 4.12%

8 Be the Inﬂuence: Tackling Binge Drinking 165,872 -22,824 -12.10% 42 0.02% 0.02%

9 City of Sydney 101,672 10,110 11.04% 15,654 16.42% 5.79%

10 Australian Institute of Sport 83,013 -1,132 -1.35% 2,020 2.36% 0.75%

11 Royal Australian Air Force 75,168 5,352 7.67% 7,405 10.12% 2.74%

12 The Line 74,089 -3,444 -4.44% 3,340 4.16% 1.24%

13 Royal Australian Navy 64,886 1,783 2.83% 3,452 5.35% 1.28%

14 Australian War Memorial 57,129 2,210 4.02% 4,031 7.13% 1.49%

15 Brisbane City Council 55,615 4,757 9.35% 3,548 6.62% 1.31%

16 Australian Taxation Oﬃce 55,484 3,214 6.15% 1,003 1.85% 0.37%

17 CSIRO 52,253 1,509 2.97% 1,726 3.32% 0.64%

18 City of Perth 50,088 2,499 5.25% 2,149 4.37% 0.80%

19 smartraveller.gov.au 50,003 3,707 8.01% 844 1.74% 0.31%

20 Australian Human Rights Commission 46,098 7,883 20.63% 2,528 5.86% 0.94%

www.theonlinecircle.com // [email protected] 21 Health, Beauty, Medical and Pharmaceutical Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Michelle Bridges 12 Week Body Transformation 818,153 -15,856 -1.90% 7,093 0.85% 19.35%

2 LYNX 334,577 -29,461 -8.09% 502 0.14% 1.37%

3 Napoleon Perdis 230,273 -9,816 -4.09% 877 0.37% 2.39%

4 NIVEA 209,448 -2,004 -0.95% 2,578 1.22% 7.03%

5 Estee Lauder Australia 206,890 -3,589 -1.71% 1,403 0.67% 3.83%

6 Clinique 203,175 -4,094 -1.98% 1,555 0.75% 4.24%

7 Le Tan 195,264 -12,487 -6.01% 1,936 0.93% 5.28%

8 VS Sassoon 190,917 -10,398 -5.17% 2,249 1.12% 6.13%

9 Priceline Australia 177,428 -308 -0.17% 2,482 1.39% 6.77%

10 Australis Cosmetics 163,150 -15,619 -8.74% 715 0.41% 1.95%

11 Maybelline New York - Australia 162,207 4,722 3.00% 4,486 2.75% 12.23%

12 Libra 160,498 -7,471 -4.45% 944 0.56% 2.57%

13 Avon 144,663 -5,750 -3.82% 635 0.42% 1.73%

14 Impulse Fragrances 144,514 -17,180 -10.63% 761 0.48% 2.08%

15 KORA Organics by Miranda Kerr 130,685 1,142 0.88% 2,774 2.09% 7.57%

16 Olay 117,536 2,364 2.05% 2,528 2.15% 6.90%

17 Vicks Australia & New Zealand 115,160 -5,567 -4.61% 115 0.10% 0.31%

18 Schwarzkopf 109,947 -4,404 -3.85% 316 0.27% 0.86%

19 Revlon Australia & New Zealand 107,986 3,006 2.86% 566 0.53% 1.54%

20 Dove 104,846 -2,274 -2.12% 2,149 1.98% 5.86%

www.theonlinecircle.com // [email protected] 22 Insurance Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Just Car 109,705 -5,391 -4.68% 829 0.72% 6.70%

2 Bupa Australia 108,667 1,523 1.42% 545 0.50% 4.41%

3 AAMI 107,485 105 0.10% 1,055 0.97% 8.53%

4 iSelect 79,054 -2,822 -3.45% 1,029 1.26% 8.32%

5 NRMA Insurance 48,542 7,998 19.73% 1,447 3.31% 11.69%

6 Medibank 40,176 5,490 15.83% 1,681 4.54% 13.59%

7 nib health insurance 18,386 877 5.01% 2,012 11.16% 16.26%

8 Know Risk 5,409 822 17.92% 282 5.56% 2.28%

9 ahm health insurance 4,475 518 13.09% 54 1.29% 0.44%

10 SGIO 4,119 403 10.84% 128 3.27% 1.03%

11 Choosi 4,045 784 24.04% 186 4.84% 1.51%

Australian and New Zealand Institute of Insurance 12 3,649 532 17.07% 178 5.17% 1.44% and Finance (ANZIIF)

13 Bupa Aged Care Australia 3,527 133 3.92% 184 5.28% 1.49%

14 Youi 2,667 163 6.51% 93 3.57% 0.75%

15 Lifewise 964 -42 -4.17% - 0.04% -

16 Young Insurance Professionals (YIPs) Australia & NZ 735 28 3.96% 10 1.31% 0.08%

17 Understand Insurance 416 117 39.13% 2,658 697.58% 21.48%

www.theonlinecircle.com // [email protected] 23 Musicians and Bands Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 The Veronicas 2,367,031 -261,801 -9.96% 25,246 0.98% 7.01%

2 Angus and Julia Stone 973,165 -27,069 -2.71% 21,965 2.19% 6.10%

3 DJ Havana Brown 936,764 -40,810 -4.17% 28,975 2.96% 8.05%

4 360 725,949 -45,175 -5.86% 8,441 1.11% 2.34%

5 Justice Crew 640,460 -68,702 -9.69% 8,490 1.23% 2.36%

6 Hilltop Hoods 607,291 -33,508 -5.23% 17,710 2.77% 4.92%

7 BLISS N ESO 565,671 -39,075 -6.46% 28,630 4.71% 7.95%

8 Jessica Mauboy 504,070 -30,629 -5.73% 21,931 4.11% 6.09%

9 Guy Sebastian 433,672 -17,860 -3.96% 18,178 4.03% 5.05%

10 Delta Goodrem 322,975 -9,094 -2.74% 12,252 3.73% 3.40%

11 Ricki-Lee 285,917 3,357 1.19% 37,636 12.97% 10.45%

12 Ministry of Sound Australia 268,100 3,567 1.35% 101,189 36.69% 28.11%

13 Samantha Jade 255,200 -3,384 -1.31% 4,173 1.60% 1.16%

14 Reece Mastin 242,715 -23,827 -8.94% 2,525 0.97% 0.70%

15 The Presets 228,216 -11,080 -4.63% 1,162 0.49% 0.32%

16 The Wiggles 176,000 3,638 2.11% 7,277 4.10% 2.02%

17 Karnivool 173,308 -2,746 -1.56% 3,346 1.90% 0.93%

18 Short Stack 164,990 -20,610 -11.10% 9,859 5.42% 2.74%

19 Drapht 152,983 -9,063 -5.59% 537 0.33% 0.15%

20 Birds of Tokyo 152,448 -8,628 -5.36% 504 0.32% 0.14%

www.theonlinecircle.com // [email protected] 24 News and Magazines Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 ABC News 1,112,218 104,156 10.33% 159,434 14.91% 8.82%

2 Men's Health Magazine Australia 750,771 -17,965 -2.34% 12,116 1.61% 0.67%

3 Girlfriend Magazine Australia 663,433 140,673 26.91% 131,910 21.78% 7.29%

4 Bride to Be Magazine Australia 653,913 81,064 14.15% 35,427 5.70% 1.96%

5 Practical Parenting Magazine 602,469 31,672 5.55% 45,739 7.80% 2.53%

6 Babyology 574,014 24,593 4.48% 156,652 27.98% 8.66%

7 New Idea Magazine 451,497 29,409 6.97% 165,792 37.85% 9.17%

8 SBS News 418,132 42,688 11.37% 62,437 15.55% 3.45%

9 The Sydney Morning Herald - smh.com.au 357,307 42,189 13.39% 118,212 34.50% 6.54%

10 news.com.au 343,456 27,597 8.74% 114,535 34.15% 6.33%

11 Home Beautiful Magazine Australia 336,210 24,076 7.71% 18,807 5.76% 1.04%

12 Kidspot 327,708 44,765 15.82% 111,051 35.83% 6.14%

13 Better Homes and Gardens Australia 317,895 6,795 2.18% 43,196 13.69% 2.39%

14 Mamamia 311,321 41,495 15.38% 436,237 147.63% 24.12%

15 Courier Mail 308,603 22,462 7.85% 149,887 49.68% 20.02%

16 Frankie Magazine 305,013 -206 -0.07% 11,807 3.83% 0.65%

17 Marvel 281,040 5,070 1.84% 26,325 9.30% 1.46%

18 Perth Now 272,294 39,479 16.96% 89,403 34.75% 4.94%

19 InStyle Australia 261,514 -4,903 -1.84% 4,207 1.58% 0.23%

20 DOLLY Magazine 255,159 -3,027 -1.17% 11,450 4.34% 0.63%

www.theonlinecircle.com // [email protected] 25 Pets Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 RSPCA Australia 215,822 4,366 2.06% 11,278 5.19% 13.40%

2 Purina Australia 149,884 -4,778 -3.09% 5,012 3.25% 5.96%

3 PetRescue 98,774 5,054 5.39% 3,423 3.53% 4.07%

4 RSPCA Queensland 97,543 5,644 6.14% 13,428 13.96% 15.96%

5 Schmackos Australia 95,106 -5,011 -5.01% 37 0.04% 0.04%

6 Whiskas Australia 94,300 -3,129 -3.21% 1,888 1.97% 2.24%

7 RSPCA NSW 83,856 2,317 2.84% 8,646 10.38% 10.28%

8 RSPCA Victoria 81,089 3,292 4.23% 11,189 13.87% 13.30%

9 Southern Ash Wildlife Shelter 62,939 -1,180 -1.84% 85 0.13% 0.10%

10 Eukanuba Australia 57,230 -656 -1.13% 1,375 2.37% 1.63%

11 RSPCA Tasmania 51,295 4,684 10.05% 4,656 9.33% 5.53%

12 RSPCA South Australia 43,956 3,255 8.00% 9,245 21.50% 10.99%

13 Pet Circle 41,059 255 0.62% 180 0.44% 0.21%

14 RSPCA WA 32,236 990 3.17% 4,508 13.99% 5.36%

15 Lort Smith 28,481 1,796 6.73% 4,384 15.69% 5.21%

16 Hey Pup 19,478 -760 -3.76% 6 0.03% 0.01%

17 Second Chance Animal Rescue Inc. 17,425 1,679 10.66% 3,304 19.58% 3.93%

18 Aquarium Industries 12,399 3,237 35.33% 380 3.53% 0.45%

19 Chewbies 11,403 -422 -3.57% 6 0.05% 0.01%

20 RSPCA ACT 11,291 405 3.72% 1,108 9.78% 1.32%

www.theonlinecircle.com // [email protected] 26 Politics Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Tony Abbott 425,493 9,019 2.17% 41,437 9.80% 17.97%

2 Julia Gillard 248,510 393 0.16% 13,305 5.27% 5.77%

3 Liberal Party of Australia 226,559 4,198 1.89% 24,394 10.76% 10.58%

4 Australian Labor Party 222,739 3,703 1.69% 40,290 18.05% 17.47%

5 The Australian Greens 162,642 4,259 2.69% 18,709 11.58% 8.11%

6 Kevin Rudd 142,617 -3,066 -2.10% 5,276 3.59% 2.29%

7 Malcolm Turnbull 95,808 26,315 37.87% 13,374 15.64% 5.80%

8 Bill Shorten MP 85,012 7,418 9.56% 18,626 22.66% 8.08%

9 Adam Bandt 78,916 2,157 2.81% 33,835 43.49% 14.67%

10 Christine Milne 47,698 4,007 9.17% 18,305 39.92% 7.94%

11 Ed Husic, Federal Labor for Chiﬂey 16,211 637 4.09% 1,052 6.55% 0.46%

12 International Day of People with Disability - Australia 15,592 -292 -1.84% 140 0.88% 0.06%

13 Kevin Rudd for PM of Australia 2012 12,310 -569 -4.42% 3 0.02% -

14 Will Hodgman 11,448 -42 -0.37% 1,180 10.16% 0.51%

15 Tasmanian Liberals 8,959 -8 -0.09% 156 1.73% 0.07%

16 Lara Giddings 5,731 -168 -2.85% 14 0.24% 0.01%

17 Department of Education, Tasmania 5,072 408 8.75% 204 4.15% 0.09%

18 Tasmanian Greens 4,341 -42 -0.96% 85 1.92% 0.04%

19 Nick McKim 4,217 4 0.09% 157 3.71% 0.07%

20 Michael Ferguson 3,981 -153 -3.70% 92 2.25% 0.04%

www.theonlinecircle.com // [email protected] 27 Quick Serve Restaurants Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 McDonald's 1,106,041 -53,167 -4.59% 26,435 2.28% 29.58%

2 Domino's Pizza - Australia 983,614 -58,465 -5.61% 3,051 0.30% 3.41%

3 Subway Australia 771,823 -38,374 -4.74% 7,500 0.93% 8.39%

4 KFC 741,682 -35,719 -4.59% 16,890 2.18% 18.90%

5 Hungry Jack's 497,701 -26,449 -5.05% 5,240 1.00% 5.86%

6 Pizza Hut 443,481 -4,011 -0.90% 6,932 1.55% 7.76%

7 Nando's 386,843 -2,798 -0.72% 5,938 1.51% 6.65%

8 Donut King 245,859 -16,458 -6.27% 3,085 1.17% 3.45%

9 Red Rooster 234,183 -14,784 -5.94% 632 0.26% 0.71%

10 Muﬃn Break 202,673 -6,529 -3.12% 1,750 0.84% 1.96%

11 San Churro 175,480 14,254 8.84% 4,372 2.58% 4.89%

12 Grill'd 130,546 974 0.75% 854 0.65% 0.96%

13 Oporto 106,956 -3,804 -3.43% 2,213 1.99% 2.48%

14 Pizza Capers 84,793 -2,316 -2.66% 442 0.50% 0.49%

15 Mad Mex - Fresh Mexican Grill 74,426 2,495 3.47% 1,621 2.19% 1.81%

16 Eagle Boys Pizza 49,040 -1,743 -3.43% 238 0.47% 0.27%

17 Crust Gourmet Pizza Bar 37,189 -334 -0.89% 238 0.63% 0.27%

18 SumoSalad 31,160 2,980 10.57% 445 1.47% 0.50%

19 Salsa's Fresh Mex Grill 30,486 3,857 14.48% 944 3.41% 1.06%

20 La Porchetta 24,389 4,812 24.58% 546 2.45% 0.61%

www.theonlinecircle.com // [email protected] 28 Radio Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Hamish & Andy 2,117,758 -139,247 -6.17% 4,708 0.21% 0.08%

2 triple j 834,086 19,065 2.34% 40,663 4.81% 0.68%

3 SBS PopAsia 507,507 92,848 22.39% 90,382 19.32% 1.51%

4 Nova 937 448,635 76,601 20.59% 370,609 90.14% 6.19%

5 The Scoopla Show 350,141 -13,943 -3.83% 16,973 4.71% 0.28%

6 Hot FM Mackay 333,392 82,434 32.85% 431,215 159.77% 7.20%

7 2Day FM 320,888 36,965 13.02% 820,114 265.74% 13.69%

8 Nova 100 308,291 74,883 32.08% 361,656 132.73% 6.04%

9 Hit107 267,746 52,689 24.50% 620,934 247.11% 10.36%

10 Fiﬁ And Dave 244,963 28,161 12.99% 897,834 388.00% 14.98%

11 Nova 919 236,461 38,302 19.33% 325,777 151.33% 5.44%

12 Hit105 227,607 22,948 11.21% 469,494 213.98% 7.84%

13 Nova 969 221,492 -6,070 -2.67% 26,529 11.69% 0.44%

14 Nova 106.9 208,710 22,513 12.09% 188,682 94.55% 3.15%

15 KIIS 1065 202,554 43,243 27.14% 527,188 289.28% 8.80%

16 Fox FM 198,584 28,361 16.66% 457,150 248.92% 7.63%

17 The Grill Team 156,174 6,424 4.29% 45,289 29.38% 0.76%

18 The Edge 96.1 139,986 4,901 3.63% 283,807 194.86% 4.74%

19 Radio Australia 135,257 1,894 1.42% 10,076 7.47% 0.17%

20 triple j Unearthed 104,241 4,111 4.11% 2,557 2.46% 0.04%

www.theonlinecircle.com // [email protected] 29 Retail - Fashion Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Lorna Jane 1,059,354 -34,177 -3.13% 7,279 0.66% 9.90%

2 BONDS 853,872 -75,214 -8.10% 1,526 0.17% 2.08%

3 Cotton On 635,844 -24,183 -3.66% 2,130 0.32% 2.90%

4 Jay Jays 509,377 -61,312 -10.74% 14,847 2.69% 20.20%

5 City Beach 462,144 -22,003 -4.54% 6,120 1.25% 8.33%

6 SUPRÉ 460,232 -67,508 -12.79% 571 0.11% 0.78%

7 princess polly 410,889 -30,727 -6.96% 7,421 1.73% 10.10%

8 Nike Football 372,402 -22,518 -5.70% 4,622 1.16% 6.29%

9 Mimco 343,613 -5,464 -1.57% 1,872 0.54% 2.55%

10 Ally Fashion 328,365 -14,055 -4.10% 1,595 0.47% 2.17%

11 Forever New 315,083 -10,463 -3.21% 2,785 0.86% 3.79%

12 General Pants Co. 299,172 19,489 6.97% 2,944 1.00% 4.00%

13 MINK PINK 288,179 17,590 6.50% 6,232 2.19% 8.48%

14 Country Road 287,181 7,953 2.85% 3,434 1.21% 4.67%

15 Tony Bianco Shoes 261,248 -22,558 -7.95% 1,482 0.53% 2.02%

16 sass & bide 250,362 -3,150 -1.24% 1,731 0.67% 2.36%

17 Nike Sportswear Australia 249,664 -15,321 -5.78% 1,380 0.53% 1.88%

18 Sportsgirl 240,306 -15,095 -5.91% 1,174 0.46% 1.60%

19 Culture Kings Brisbane 221,653 -10,320 -4.45% 1,854 0.80% 2.52%

20 Peter Alexander Sleepwear 217,994 11,841 5.74% 2,506 1.16% 3.41%

www.theonlinecircle.com // [email protected] 30 Retail - Grocery Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Coles 831,421 -6,544 -0.78% 12,264 1.46% 16.89%

2 Woolworths 746,473 991 0.13% 9,328 1.24% 12.85%

3 7-Eleven Australia 530,908 -31,434 -5.59% 7,896 1.43% 10.88%

4 Louie The Fly 302,954 -15,043 -4.73% 2,943 0.93% 4.05%

5 ALDI Australia 239,017 7,912 3.42% 4,646 1.96% 6.40%

6 NESCAFÉ 231,570 -2,760 -1.18% 2,751 1.17% 3.79%

7 Sunny The Egg 177,093 -6,492 -3.54% 2,421 1.32% 3.33%

8 Birds Eye Australia 146,862 1,576 1.08% 6,407 4.35% 8.82%

9 Crunchy Nut Australia 140,877 -15,067 -9.66% 31 0.02% 0.04%

10 San Remo 125,603 -3,837 -2.96% 400 0.31% 0.55%

11 Tip Top 107,672 -3,167 -2.86% 887 0.80% 1.22%

12 Lean Cuisine Australia 106,373 1,880 1.80% 5,844 5.49% 8.05%

13 IGA Australia 104,841 12,239 13.22% 3,218 3.25% 4.43%

14 GroceryRun.com.au 100,822 -2,199 -2.13% 282 0.27% 0.39%

15 Aussie Farmers Direct 80,166 2,063 2.64% 1,803 2.25% 2.48%

16 Aldi Mum 75,705 -315 -0.41% 2,388 3.12% 3.29%

17 MasterFoods 60,420 1,190 2.01% 957 1.56% 1.32%

18 Edgell Australia 56,498 9,913 21.28% 1,758 3.41% 2.42%

19 SPC 53,246 644 1.22% 3,522 6.67% 4.85%

20 Philadelphia Australia & NZ 51,582 5,120 11.02% 2,862 5.90% 3.94%

www.theonlinecircle.com // [email protected] 31 Sports Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Queensland Maroons 736,181 -37,597 -4.86% 9,332 1.22% 2.62%

2 NSW Blues 664,034 -22,786 -3.32% 5,271 0.77% 1.48%

3 AFL 661,178 -29,757 -4.31% 19,647 2.89% 5.52%

4 Sydney Sixers 599,714 125,846 26.56% 25,775 4.79% 7.24%

5 V8 Supercars 597,354 -3,878 -0.65% 27,339 4.48% 7.67%

6 Brisbane Broncos 526,029 -20,303 -3.72% 14,986 2.75% 4.21%

7 Socceroos 487,324 37,906 8.43% 38,106 7.92% 10.70%

8 Qantas Wallabies 451,478 3,429 0.77% 14,277 3.13% 4.01%

9 Daniel Ricciardo 400,163 5,685 1.44% 10,407 2.61% 2.92%

10 Tim Cahill 388,367 52,002 15.46% 56,901 15.10% 15.97%

11 Melbourne Storm 380,132 -13,229 -3.36% 8,774 2.25% 2.46%

12 South Sydney Rabbitohs 377,067 3,352 0.90% 23,657 6.24% 6.64%

13 Sydney Thunder 372,748 75,775 25.52% 13,691 4.08% 3.84%

14 Nike Football 372,402 -22,518 -5.70% 4,622 1.16% 1.30%

15 Collingwood Football Club 299,149 -16,837 -5.33% 17,315 5.53% 4.86%

16 Essendon Football Club 290,591 -14,634 -4.79% 13,843 4.61% 3.89%

17 Parramatta Eels 260,870 -4,733 -1.78% 12,986 4.87% 3.65%

18 Hawthorn Football Club 258,693 -6,408 -2.42% 10,176 3.84% 2.86%

19 Canterbury-Bankstown Bulldogs 246,856 -7,435 -2.92% 13,259 5.26% 3.72%

20 Adelaide Strikers 246,346 52,626 27.17% 15,843 7.07% 4.45%

www.theonlinecircle.com // [email protected] 32 Telecommunications Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Telstra 24x7 533,597 -13,955 -2.55% 5,706 1.04% 19.10%

2 Vodafone Australia 308,975 -1,623 -0.52% 5,071 1.60% 16.98%

3 Optus 211,903 10,799 5.37% 8,953 4.28% 29.97%

4 Telstra 176,062 3,678 2.13% 5,540 3.14% 18.55%

5 amaysim 72,560 1,753 2.48% 1,038 1.44% 3.48%

6 Boost Mobile Australia 60,924 -7,051 -10.37% 135 0.20% 0.45%

7 Virgin Mobile Australia 59,823 203 0.34% 884 1.47% 2.96%

8 iiNet 44,284 3,031 7.35% 1,358 3.14% 4.55%

9 Dodo 20,444 725 3.68% 307 1.51% 1.03%

10 Telstra Careers 11,779 430 3.79% 179 1.54% 0.60%

11 Internode 7,657 90 1.19% 140 1.82% 0.47%

12 Hello Mobile 5,684 1,177 26.11% 179 3.59% 0.60%

13 Adam Internet 5,045 230 4.78% 170 3.38% 0.57%

14 iPrimus 3,732 -51 -1.35% 38 1.01% 0.13%

15 Westnet 2,972 193 6.94% 73 2.51% 0.24%

16 JelTel 2,835 -124 -4.19% 1 0.03% -

17 ClubTelco 2,176 -21 -0.96% 10 0.45% 0.03%

18 SpinTel 2,077 132 6.79% 61 3.04% 0.21%

19 gotalk mobile 1,501 -45 -2.91% 2 0.15% 0.01%

20 MyNetFone 1,451 24 1.68% 24 1.65% 0.08%

www.theonlinecircle.com // [email protected] 33 TV Channels and Networks Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 [V] Music - Channel [V] Australia 888,225 -81,384 -8.39% 10,355 1.08% 2.03%

2 Foxtel 854,249 6,038 0.71% 62,172 7.13% 12.18%

3 FOX Sports Australia 439,806 71,273 19.34% 223,021 54.93% 43.69%

4 MTV AUSTRALIA 431,985 -18,632 -4.13% 20,763 4.60% 4.07%

5 Channel 9 405,694 40,545 11.10% 16,397 4.19% 3.21%

6 Walt Disney Studios 361,011 12,002 3.44% 30,326 8.48% 5.94%

7 ABC 326,107 4,284 1.33% 21,325 6.58% 4.18%

8 ABC News 24 295,500 42,929 17.00% 16,939 6.08% 3.32%

9 National Geographic Channel 258,975 2,168 0.84% 10,779 4.11% 2.11%

10 Nickelodeon 242,707 -10,503 -4.15% 16,457 6.65% 3.22%

11 Channel Ten 219,261 24,686 12.69% 6,493 3.12% 1.27%

12 FOX8 200,790 -7,236 -3.48% 2,221 1.07% 0.44%

13 E! Online 198,373 6,873 3.59% 12,792 6.47% 2.51%

14 MTV Music Australia 180,838 -9,741 -5.11% 911 0.48% 0.18%

15 SBS Australia 159,436 6,032 3.93% 9,027 5.70% 1.77%

16 LifeStyle FOOD Channel 158,253 -2,455 -1.53% 1,035 0.65% 0.20%

17 ABC TV 149,066 10,038 7.22% 22,524 15.27% 4.41%

18 FOX Footy 121,241 12,980 11.99% 20,292 17.69% 3.98%

19 GO! TV 115,752 -7,413 -6.02% 1,502 1.23% 0.29%

20 ESPN Australia / NZ 111,331 11,032 11.00% 5,086 4.68% 1.00%

www.theonlinecircle.com // [email protected] 34 TV Shows Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Bananas in Pyjamas 2,706,467 -222,567 -7.60% 6,415 0.22% 0.48%

2 MasterChef Australia 1,407,827 -77,137 -5.19% 4,253 0.29% 0.32%

3 Home and Away 1,383,039 -93,820 -6.35% 40,603 2.76% 3.06%

4 The Voice Australia 977,635 -33,957 -3.36% 6,011 0.60% 0.45%

5 9 News 850,274 53,396 6.70% 294,342 35.16% 22.17%

6 The X Factor - Australia 838,493 -39,885 -4.54% 3,809 0.44% 0.29%

7 Big Brother Australia 821,138 -38,574 -4.49% 4,285 0.50% 0.32%

8 TODAY 750,179 74,898 11.09% 249,360 34.40% 18.79%

9 Sunrise 707,608 18,054 2.62% 432,724 61.19% 32.60%

10 UNDERBELLY 597,950 -60,055 -9.13% 1,256 0.19% 0.09%

11 Neighbours 595,571 -53,866 -8.29% 15,553 2.45% 1.17%

12 Hey Hey It's Saturday 590,815 -53,599 -8.32% 1,495 0.24% 0.11%

13 My Kitchen Rules 581,949 16,871 2.99% 26,989 4.62% 2.03%

14 Seven News 526,547 16,703 3.28% 159,718 30.50% 12.03%

15 The Block 512,419 1,878 0.37% 17,072 3.30% 1.29%

16 Housos 494,971 -18,838 -3.67% 36,853 7.25% 2.78%

17 Packed To The Rafters 428,245 -30,487 -6.65% 335 0.07% 0.03%

18 So You Think You Can Dance Australia 427,505 -15,276 -3.45% 1,247 0.28% 0.09%

19 AFL Footy Show 425,150 -17,604 -3.98% 10,313 2.36% 0.78%

20 NRL Footy Show 380,688 243 0.06% 14,802 3.86% 1.12%

www.theonlinecircle.com // [email protected] 35 Utilities Australian Facebook Performance Report First Quarter 2015 // #fbreport

Rank Page Name Fans Fan Growth Fan Growth % Average Engagement Engagement Rate Share of Engagement

1 Alinta Energy 38,439 8,570 28.69% 1,021 3.00% 20.10%

2 Lumo Energy 26,117 -1,172 -4.29% 146 0.54% 2.87%

3 Sydney Water 22,438 -639 -2.77% 264 1.16% 5.19%

4 Energex 16,434 707 4.50% 548 3.33% 10.79%

5 Origin Energy 15,370 5,143 50.29% 2,023 16.88% 39.82%

6 Ausgrid 9,955 1,152 13.09% 353 3.71% 6.94%

7 Water Corporation 6,566 478 7.85% 147 2.23% 2.89%

8 AGL Energy 5,142 493 10.60% 259 5.25% 5.10%

9 ActewAGL 4,300 196 4.78% 148 3.48% 2.91%

10 Essential Energy 3,518 674 23.70% 146 4.52% 2.88%

11 Momentum Energy 1,277 72 5.98% 26 2.05% 0.50%

www.theonlinecircle.com // [email protected] 36 Methodology Australian Facebook Performance Report First Quarter 2015 // #fbreport

Report Period Engagement Figure average and the fans (likes). Statistical Calculations The Australian Facebook Performance Report The engagement equation is: The mathematical and statistical foundations of covers the weeks from 1 January to 31 March 2015. this report have been produced by Online Circle in consultation with 95th Percentile Pty Ltd. (John Data Collection Engagement Figure Ward). The data for this report was captured daily at 12 midday from 1 January to 31 March 2015. No. of Fans Selection of Brands The collection of data is automated through the = Engagement Rate % The brands displayed are not a complete list Facebook API to ensure that times collected are as of those incorporated within the study, but

close to simultaneous as possible. are representative of those brands leading the way in each vertical. We expect and welcome Fan Growth The average engagement rate for each page was calculated by using the daily engagement figure suggestions for additional brands for inclusion in The difference between a brand’s fans (likes) on31 and number of likes from 1 January to 31 March. future reports. To submit your Facebook page for March compared to the 1 January figure, presented consideration, please contact us at: as a whole number and as a percentage change. Share of Engagement [email protected] or (03) 9696 7473 Fans This is calculated using the sum of each industry’s top twenty brand pages’ Average Engagement, The Fans figure is the number of fans (likes) for the period of the report, then calculating each captured on 31 March 2015. brand pages share of that sum. Engagement Figure The collected Engagement Figure relates to a seven day period ending on the collected date and time. Brand Engagement Figure The average, taken daily, represents an average Industry Top 20 weekly figure of people talking about the brand. Engagement Figure

Engagement Rate = Share of Engagement Activity % The widely accepted metric called the “engagement rate” is the relationship between the

www.theonlinecircle.com // [email protected] 37 About Us Australian Facebook Performance Report First Quarter 2015 // #fbreport

Online Circle Digital is an agency that has worked tirelessly since 2007, and has developed into one of Australia’s strongest running, independent digital agencies. Over the last years we have come a long way, and today we partner with some of the world’s most recognisable brands to create distinctive solutions for digital issues. Through our combination of practical industry knowledge and an affinity for our clients’ needs, we help create the approaches they need for problems they may experience. We work with people who are driven to fully explore the digital space, and who know what their goals are and where the work lies. It doesn’t matter which department: customer service, sales, marketing or corporate affair. If there’s digital solution we will find it. Want to talk more about what we can do for you? Call us on (03) 9696 9176 www.theonlinecircle.com

Jeff Richardson Lucio Ribeiro Head of Business Head of Strategy 0423 694 338 0434 376 102 [email protected] [email protected]