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SHAKING OFF the SLEAZE Can Pattaya Shed Its Less Savoury Reputation and Morph Into a Family- Friendly and Wedding Destination?

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SHAKING OFF the SLEAZE Can Pattaya Shed Its Less Savoury Reputation and Morph Into a Family- Friendly and Wedding Destination? VIEW FROM THE TOPTOP Who can best cater to the new generation with a lifestyle brand? Leave it to a luxury hotel PPS 619/02/2013(022926) company, says Robert Warman, the new CEO of Langham Hospitality Group No. 1712/September 26, 2014 SHAKING OFF THE SLEAZE Can Pattaya shed its less savoury reputation and morph into a family- friendly and wedding destination? HONG KONG MORE UNITS FOR PLAYTIME FOR ALL ALL GAME ABOUT ON STANDBY NEW CLIENTS Attraction operators are clearly not CULTURE With political tensions running high, Serviced residences are becoming more worried about theme park fatigue in Macau’s efforts to promote its cultural the travel industry is bracing itself for relevant to leisure outbound agencies Asia, with more set to make their debut and creative side are still nascent, but more Occupy Central action across Asia, as new segments emerge in the coming year there’s potential to develop this 26Sept ttgAsia P01 covergc.indd 1 12/9/14 9:00 pm 26.09.2014 TTG Asia 4 Contents & editorial Want to read us on the go? Analysis 06 Agency 11 View from the top 12 Social 29 Connect 30 14 16 22 25 Report: Serviced Guide: Destination: Destination: residences Theme parks Thailand Macau HAVE A LIFESTYLE BRAND e’ve seen how the hotel industry reinvent- up are all pitched to the upscale segment; by no means Wed the economy segment such that it does are they a limited-service economy product. But what is not look like a dump anymore. The next hottest upscale or luxurious today is indeed quite different from area of work appears to be in what the industry parlance the champagne/strawberry expectations of yesterday now terms as the ‘lifestyle’ brand. and hotel chains are quite right in trying to reintepret This brand is being crafted with the Millennial gen- the product so that they remain relevant with the times. eration in mind. Designers are furiously sketching what Today, as Carlson Rezidor Hotel Group’s Asia-Pacific hotel groups imagine is the product that would earn president, Thorsten Kirschke, told me, it’s not about them the loyalty of new customers. Latest contenders work-life balance anymore; it is about integrating work include Carlson Rezidor Hotel Group with its Radisson and life”, which Radisson Red is trying to achieve (read Red, Langham Hospitality Group with its new Eaton more about Red in our October 10 issue). (see View from the Top, page 12), or individual proper- Now my question is, if hotel groups keep on reinvent- ties such as Kwek Leng Beng’s South Beach Hotel open- ing, shouldn’t travel agencies be doing the same? Take ing in Singapore in the first quarter of next year. the retail agency shopfront, for instance. Why can’t it The lifestyle brand defies a star-rating system and also be a cross between an art gallery, cafe and work- though it has Millennials at heart, it is meant to respond station, if that is what appeals to the new generation? to any generation so long as it embraces today’s way of Are tours being redesigned such that they speak to a living that has been immensely transformed by technol- generation that is more well-educated, well-travelled, ogy. It’s an attitude, not age. If your client is someone well-informed and well-connected, i.e. the We the Liv- who expects a bottle of champagne and a plate of pow- ing Well crowd? dered sugar strawberries upon arrival, he will probably While aspects such as customer relationship man- find the lifestyle brand a bit strange – a lobby that’s most agement are important, I believe the priority should be likely a cross between an art gallery, cafe and worksta- on the product. I hope the travel trade will take time tion, or a guestroom that is small but looks spacious be- to reassess if they have the right product that meets the cause there isn’t a working table or a swivel chair but, oh market’s needs at any given time. my, the wall is a canvass for Apple TV, where work and Then, you’ll see me spending a lot more time in a Now my question is, if hotel entertainment can be done to the heart’s content. travel retail agency shopfront. But if that means that hotels can dispense with the groups keep on reinventing, niceties such as a personalised welcome greeting, they Raini Hamdi could not be more mistaken. Self-service, which Mil- Senior Editor shouldn’t travel agencies be lennials are comfortable with, does not mean that no [email protected] doing the same? service is required. The lifestyle brands that are coming twitter.com/rainihamdi WE LIKE Last month, Royal Caribbean International’s Quantum of the Seas wowed journalists and those lucky enough to get a first look at one of this year’s most anticipated cruise ships, which is nearing completion in its German shipyard and coming to Singapore next June. Boasting innovations such as a skydiving simulator (above), an observation glass capsule that ascends and moves over the sides of the ship, as well as a huge, multi-level public space that offers 270-degree views and morphs from a living room during the day to an entertainment venue at night, other smart experiences include staterooms with virtual balconies and robots shaking up martinis at the Bionic Bar. With technology at its core, it’s not hard to imagine why Quantum is being introduced as a class of its own. 50x115.indd 1 19/8/14 11:01 am 26Sept ttgAsia p04 Contents RHgcmygc.indd 4 12/9/14 9:04 pm 28574JWT_002S09_5876 TTG Asia_Sept NH4792 P.indd 1 10.09.14 D65 10/9/14 8:25 PM 26.09.2014 TTG Asia 6 Malaysian arrivals to Japan have shot up by over 60 per Analysis cent, and are predicted to continue growing for the rest of year. S Puvaneswary finds out why JAPAN WINS HEARTS alaysian travellers are flock- Seeking to address concerns of Muslim flights in March. AirAsia X is the only ellers have no alternative but to take taxis ing in droves to Japan this travellers, JNTO Singapore also sponsored Malaysian airline flying to Nagoya, con- that impose a midnight surcharge as buses year, registering record high a 13-episode travelogue starring local ac- necting the Japanese city to its first major and trains stop operations at midnight. arrivals from January to July tor, Zizan Razak, who will be sharing his Muslim market. “The Narita flights arrive in the morn- (16,200)M and growing 63 per cent over the travel experiences traversing Hokkaido AirAsia X’s expansion into Japan has ing, leaving travellers with plenty of time same period in 2013. to Kyushu. This series commenced this been a boon to Malaysian outbound agen- in the day for sightseeing and shopping.” What’s fuelling such figures? Besides Besides providing the needed compe- the visa exemptions for Malaysians with tition to MAS and JAL, Apple Vacations’ biometric passports introduced last year, Lee added that AirAsia X’s entry will help other reasons include the aggressive mar- pump up capacity on these routes that are keting efforts by Japan National Tourism popular with Malaysians but unfortunate- Organization (JNTO), a weakened yen ly suffer from a seat crunch during the Ma- against the ringgit and growing flight We hope that this (new TV) laysian peak travel season (March to May) connections between the two countries, and the year-end school holiday period. pointed out the trade. series will create a desire Even after ringing in double-digit With this surge in arrivals to Japan, year-on-year increases in the first half of Malaysia has moved up in source market for Malaysians to travel to the year for Japan sales, outbound travel rank to claim second spot, while Singa- Japan, and that the Muslim consultants in Malaysia are optimistic that pore has dropped to third. Among South- this same rate of growth can be achieved east Asian countries, Thailand leads. community in Malaysia will in the second half. Susan Ong, deputy director, JNTO Sin- be aware of how Muslim According to Lee, Apple Vacations saw gapore, which oversees Malaysia as well, 30 per cent year-on-year growth in the said the market is an important one as friendly the destination is. first half, and he anticipates the second Malaysians tend to buy full-board pack- half will be equally good with external ages and are long-staying visitors, chalk- Susan Maria Ong factors driving the market. The Ebola ing up an average of six nights. Deputy director, JNTO Singapore epidemic in Africa is causing travellers to In 2014, JNTO Singapore increased its look at other holiday destinations, while marketing fund for Malaysia by some 20 the downing of MAS’ flight MH17 has per cent, supporting joint activities with also made Malaysians fearful of flying airlines and outbound travel agencies. over areas where war is raging, he At the recent MATTA con- observed. sumer fair in Kuala Lumpur, Lee said his company will for example, JNTO Singapore organise six, five-day charter roped in 150 delegates from services to Hokkaido this across the travel and tour- December and January ism industry to exhibit, using MAS’ A330-300. occupying the largest He said: “Flights are al- booth space among all most full as demand is NTOs. At the upcoming very good. Charter ser- B2B Visit Japan Travel vices are the best option Mart in Tokyo, JNTO because it saves time.
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