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The World of Rogers Rogers Communications at a Glance

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The World of Rogers Rogers Communications at a Glance imagine the world of Rogers Rogers Communications at a glance Rogers Cable Inc. The Rogers Cable network is Canada’s largest cable system with 2.3 million customers concen- trated primarily in the prime southern Ontario market and Atlantic Canada. In the areas we Cable Television cover, Rogers serves approximately 77% of all homes. We provide cable television, digital TV High-Speed Internet and high-speed Internet access through Rogers Hi-Speed Internet and, through Rogers Video, Video Stores we operate the country’s largest domestically owned chain of video stores. Rogers Media Inc. Rogers Media offers Canadians many of the country’s largest and best-known consumer and trade magazines, major radio stations in eastern and western Canada, multicultural television broadcaster CFMT, Rogers Sportsnet, The Shopping Channel, digital television services and a Radio and Television Broadcasting growing collection of highly popular Internet sites. Consumer and Trade Magazine Publishing Home Shopping Internet Rogers AT&T Rogers Wireless Inc. operates under the co-brand Rogers AT&T Wireless and has offices in Wireless Canadian cities from coast to coast. Rogers AT&T Wireless is Canada’s leading wireless communi- cations service provider, offering a complete range of wireless solutions including Digital Personal Communications Services (PCS), cellular, advanced wireless data services and one- and two-way Digital PCS messaging services to a total of more than 3.4 million customers across the country. Cellular Advanced Wireless Data Services One- and Two-Way Messaging Rogers in your world The Rogers Group of Companies is Canada’s premier provider of communica- tions, entertainment and information. Through Rogers Cable we connect with over 2.3 million Canadian households, offering cable television, digital TV and high-speed Internet access. We also operate Rogers Video, the country’s largest domestically owned chain of video stores. Through Rogers Media, we publish many of Canada’s largest and best-known consumer and trade magazines. The division also operates a network of major radio stations, the No. 1 electronic retailer in Canada, multicultural television broadcaster CFMT, Rogers Sportsnet, digital television services and a collection of highly popular Internet sites. Through Rogers™ AT&T® Wireless, Canada’s leading wireless provider, we serve 3.4 million wireless subscribers with a complete range of wireless solutions including: Digital PCS, cellular, advanced wireless data services and one- and two-way messaging. Canadians rely on the Rogers brand for quality products and services. As communi- cations, entertainment and information continue to converge, we are one of the few companies able to provide our customers with all the options. Rogers Communications Inc. 01 Rogers Cable In addition to the latest movies, Rogers Video also carries a wide variety of snacks and drinks! Rent the latest video games and equipment at a Rogers Video store near you! With the advent of Rogers Digital Cable, Rogers Cable offers Canadians so much more choice in home entertainment. There are up to 48 pay-per-view channels and 40 free digital music channels, plus more major league sporting events, and up to 10 first-run pay-per-view movies every day. With Rogers, there’s never a dull moment. 02 Rogers Communications Inc. Rogers Video has 260 stores nationwide to Rogers Hi-Speed provide you with all Internet is your your favourites and faster route the latest releases! to the Internet. It allows you to surf and download at high speed. Rogers Cable has a variety of programming packages available Rogers Digital to suit every budget Cable offers up to and interest. 135 channels and viewers can customize their own packages. Rogers Communications Inc. 03 the Rogers network The Rogers Cable network is Canada’s largest cable system with 2.3 million customers concentrated primarily in the prime southern Ontario market and Atlantic Canada. In the areas we cover, Rogers serves approximately 77% of all homes. We provide cable television, digital TV and high-speed Internet access and, through Rogers Video, we operate the country’s largest domestically owned chain of video stores. The Rogers Cable network Rogers Cable is Canada’s combines fibre-optic and largest cable operator. co-axial cable to provide a state-of-the-art infrastructure. 04 Rogers Communications Inc. Ontario & Atlantic Canada Customer service During 2000, we consolidated our holdings in Ontario Rogers Cable prides itself on its customer service. Our through a swap with Shaw Communications, trading customer and technical service representatives are our western assets in British Columbia for their eastern available 24 hours a day, 7 days a week. We have invested assets in Ontario and New Brunswick. We subsequently in the equipment to upgrade and network our call centres purchased Cable Atlantic adding more than 75,000 addi- so that there is automatic overflow from one call centre to tional subscribers in the province of Newfoundland. another and calls are routed to specific skill-based repre- Approximately 85% of our system is now equipped to sentatives, which ensures efficiency and enhanced deliver broadband, two-way, interactive communications customer service. and entertainment such as digital TV and high-speed Internet access. As customers increasingly demand these services, we are committed to investing in more fibre- optics, more network nodes for Internet access, plus thousands of digital set-top boxes and high-speed cable modems. Our swap with Shaw in 2000 consolidated the Rogers Cable network in Ontario and added New Brunswick to our cable holdings. The subsequent acquisition of Cable Atlantic added an additional 75,000 customers in Newfoundland. Rogers Communications Inc. 05 connecting with Canadians Rogers Hi-Speed Internet Cable television Rogers Hi-Speed Internet cable service is the new stan- Our core cable business remains the foundation for all dard for people who want fast surfing and downloading of the Rogers Cable products and services. In spite of coupled with the convenience of a system that’s always strong competition, Rogers Cable maintained its sub- on. A growing number of Canadians are leaving much scriber base in 2001. Subscribers to our premium VIP slower and more cumbersome dial-up services in favour cable package are entitled to discounts on other Rogers of cable access, and a vast percentage of them are sub- products and services, including many of Canada’s most scribing to Rogers Hi-Speed Internet. With almost 480,000 popular magazines, Rogers AT&T Wireless and the Rogers subscribers, Rogers Hi-Speed Internet is one of the Hi-Speed Internet service. Product bundling of this kind is fastest-growing high-speed access providers in North an important competitive edge for Rogers. There are now America. more than 498,000 customers in the VIP program. Rogers Television Rogers Television delivers local, timely and relevant pro- gramming in the communities where we provide cable service. Each of the 25 stations we operate throughout Ontario, New Brunswick and Newfoundland produce local programming that reflects the interests and identi- ties of the local service area. A forum for diversity and expression, Rogers programming includes everything from news, politics and entertainment to local sports and lifestyle programs. During 2001, thousands of Rogers Cable television Rogers Television offers Rogers Interactive TV subscribers chose to access the Internet at high speed exclusive coverage of local enables subscribers to access through their cable connections with Rogers Hi-Speed entertainment, lifestyle, the Internet through their Internet. By the end of 2001, there were almost sports and information televisions. 480,000 Rogers Hi-Speed Internet subscribers. programming. 06 Rogers Communications Inc. Rogers Digital Cable Rogers Video Since we introduced Rogers Digital Cable in the fall of With 260 retail outlets in seven provinces, Rogers Video is 1999, over 272,000 subscribers have purchased the Canada’s second largest video chain and by far the digital package. Through the digital set-top box provided largest domestically owned chain. Since 2000, digital to subscribers for a monthly rental fee, as many as 135 video discs (DVDs) have become one of the fastest- television channels are conveniently organized with growing technologies in home entertainment with DVD an on-screen, interactive program guide. Rogers Digital rentals and sales more than tripling at Rogers Video. In Cable also offers up to 47 pay-per-view channels and Ontario, Rogers Video Integrated stores enable us to 40 channels of commercial-free digital music, plus up to serve all Rogers customers in one physical location while 10 first-run pay-per-view movies with numerous daily demonstrating and selling products such as Rogers Hi- start times. In addition, subscribers have access to special Speed Internet, Rogers Digital Cable and Rogers AT&T major league sports programming such as NHL® CENTRE Wireless Services. ICE® and NFL SUNDAY TICKET™. Enhanced Television Rogers Interactive TV Available for the first time in Canada in October 2001, Rogers Interactive TV operates on the digital platform, Enhanced TV opens up a new world of information and and it enables subscribers to access the Internet through shopping to Rogers Digital Cable customers. The new their televisions using Microsoft software and a set-top service allows customers to interact with a program or box. Ideal for those without home computers, the service commercial with their remote control, by clicking on the opens the door to e-mail, Internet searching, on-line icon that appears on their television screen. Viewers can banking and chat rooms. access further information such as news, sports or weather, not to mention make a purchase or request further product information such as a brochure. Video-on-Demand Video-on-Demand is the latest product that Rogers offers on its two-way digital network. In 2002, Rogers Digital Cable customers will have the ability to select from hundreds of titles ranging from movies of all genres to concerts and sporting events.
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