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Sports Society TRADE AREA SUMMARY 20 FEBRUARY 2018 Sports Society

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Sports Society TRADE AREA SUMMARY 20 FEBRUARY 2018 Sports Society Sports Society TRADE AREA SUMMARY 20 FEBRUARY 2018 Sports Society CENTRE OVERVIEW Sports Society is a proposed shopping and leisure centre with a focus on sports Key Facts retail, training and wellness. The mall will offer the largest selection of sporting, training and adventure activities under one roof, with an NHL official ice rink as the centerpiece. Centre Name Sports Society The site is conveniently located in Mirdif along Sheikh Mohammed Bin Zayed Road and will offer 24,178m² of leasable space spread over three levels. Sports Society will feature flagship sport stores, specialist sports equipment outlets as Developer Leader Sports Group well as the latest in sports fashion. The mall will also be home to a medical centre, clinic, rehab & physiotherapy centre, nursery & daycare, as well as a spa and beauty centre. Location Mirdif, Dubai, UAE Coordinates 25°13'36.2"N 55°24'25.4"E GLA (m²) 24,178 Units 77 Retail Levels 3 Parking 734 Project Completion TBC 2 Sports Society PROJECT RENDERING 3 Sports Society ROAD NETWORKS DUBAI DEIRA DUBAI INT’L AIRPORT AL MIZHAR AL KHAWANEEJ PROJECT SITE Source: Google Maps; McARTHUR + COMPANY Analysis Sports Society TRADE AREA SUMMARY Sports Society Trade Areas ▪ Residential family households within 10-15mins drive of Sports Society ▪ Affluent household income levels ▪ Single family villa housing; predominantly Emirati families Primary Trade Area ▪ 221,000 people ▪ 38,500 households by 2022 ▪ AED6.1 billion spending on Retail, Dining & Entertainment by 2022 ▪ Affluent residential family households living in the rest of Dubai and Sharjah ▪ 1,200,000 people Secondary Trade Area ▪ 300,000 households ▪ Tourist visitors to Dubai ▪ 17 million visitors 5 Sports Society PRIMARY TRADE AREA: MAP DUBAI AL AL QUSAIS 1 OUD AL MUHAISNAH MUTEENA 3 3 AL AL QUSAIS 2 MUHAISNAH OUD AL MUTEENA AL QUSAIS 3 2 1 & 2 AL KHAWANEEJ 1 AL TWAR 3 AL MUHAISNAH AL MIZHAR 1 1 AL MIZHAR 2 PROJECT SITE AL RASHIDIYA MIRDIF WADI ALMARDI AL WARQA 2 NAD AL HAMAR AL WARQA 3 AL WARQA 1 AL WARQA 4 Source: McARTHUR + COMPANY Analysis; Esri, HERE, DeLorme, © OpenStreetMap. 6 Sports Society DRIVE TIMES ANALYSIS DUBAI PROJECT SITE Source: McARTHUR + COMPANY Analysis; Esri, HERE, DeLorme, © OpenStreetMap. 7 Sports Society TRADE AREA POPULATION & DEMOGRAPHICS Primary Trade Area # District Pop 2017 Pop 2022f Pop 2026f ▪ The primary trade area of the project development will include the residential 216 AL RASHIDIYA 43,213 51,799 57,849 family households surrounding the project site within around 10-15mins 228 AL TWAR 3 9,302 9,777 9,974 drive time. 234 AL QUSAIS 3 7,397 8,866 9,902 ▪ These include Al Muhaisnah 1, Al Mizhar 1, Al Mizhar 2, Oud al Muteena 1, Oud al Muteena 2, Oud al Muteena 3, Al Twar 3, Al Qusais 3, Al Muhaisnah 3, 244 MUHAISANAH 3 4,787 5,738 6,409 Mirdif, Al Khawaneej 1, Wadi Almardi, Al Warqa 1, Al Warqa 2, Al Warqa 3, Al 251 MIRDIF 35,004 36,791 37,532 Warqa 4, Nadd al Hamar and Al Rashidiyah. 261 MUHAISANAH 1 7,074 7,435 7,585 ▪ This catchment area comprised around 190,895 people in 2017, which is 262 AL MIZHAR 1 13,246 15,877 17,732 expected to rise to over 221,000 by 2022 and over 244,000 by 2026. 263 AL MIZHAR 2 9,831 11,785 13,161 ▪ There are expected to be around 38,500 households in the primary trade area by 2022. Projects such as Mirdiff Hills will serve to boost population 265 OUD AL MUTEENA 1 9,693 10,188 10,393 numbers in the coming years. 266 OUD AL MUTEENA 2 2,565 3,074 3,433 ▪ Around 54% of residents in the primary trade area, or 103,000 people, are 268 OUD AL MUTEENA 3 3,901 4,676 5,222 Emirati, which compares to around 9% for the city as a whole. 271 WADI ALMARDI 2,590 3,105 3,467 Secondary Trade Area 281 AL KHAWANEEJ 1 5,901 10,454 15,306 ▪ The secondary trade area for Sports Society will comprise the affluent 416 NADD AL HAMAR 13,244 13,920 14,200 residential family households living in the rest of Dubai and Sharjah, as well 421 AL WARQAA 1 4,961 8,789 12,868 as tourist visitors to Dubai. 422 AL WARQAA 2 6,399 6,726 6,861 ▪ There are expected to be around 1,200,000 people living in 300,000 relatively affluent family households by 2022. 423 AL WARQAA 3 5,042 5,300 5,406 ▪ 20 million tourists are expected to visit Dubai by 2022. 424 AL WARQAA 4 6,744 7,088 7,231 TOTAL 190,895 221,388 244,532 Source: McARTHUR + COMPANY; f = forecast. 8 .
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