ALA Midwinter Meeting, Philadelphia

Midwinter 2008 Update ®

“Step Up to the Plate @ your library®” Wraps Up Another Season

In a random drawing at the National Cooperstown, N.Y., to attend the Hall Baseball Hall of Fame and Museum on of Fame’s World Series Gala at the end October 6, former St. Louis Cardinals of October. The gala is an annual event shortstop and Baseball Hall of Famer that brings the community together to Ozzie Smith, along with Hall of Famers watch the World Series. Cavanaugh also Robin Roberts and Phil Niekro, chose received a behind-the-scenes tour of the Hannah Cavanaugh of St. Louis as museum. the grand-prize winner of the national Developed by ALA and the National “Step Up to the Plate @ your library” Baseball Hall of Fame and Museum, program. “Step Up to the Plate” teamed up For her grand prize win, Cavanaugh, two of America’s favorite pastimes— bookstore gift certificate and a copy of age 12, and her parents traveled to baseball and libraries—to encourage Lawrence D. Hogan’s “Shades of Glory: reading. Children and young adults The Negro Leagues and the Story of were encouraged to visit their school African-American Baseball.” or public library, check out a baseball A self-professed “huge baseball fan,” book and write about how their favorite librarian Margie Picone introduced character inspired them. “Step Up to the Plate” to her library Cavanaugh read the book, “Lou classes and worked with sixth-grade Gehrig: The Luckiest Man” by David A. teachers to promote the program. Adler. The book held special significance Picone even transformed her desk into for Cavanaugh, whose parents read it a makeshift dugout. to her after her uncle was diagnosed The other three libraries that brought with amyotrophic lateral sclerosis in the most entries were: Lions Park (ALS), more commonly known as Lou Learning Resource Center in Mt. Gehrig’s disease. Cavanaugh wrote that Prospect, Ill., Lee-Scott Academy library Cavanaugh and her parents visited the Hall Gehrig inspired her because “he never in Auburn, Ala., and the library at of Fame in October for her grand-prize win. gave up in the hardest times.” Durkin Park School in Chicago. Pictured with Cavanaugh and her parents The other big winner was Lena Year three of the program will launch is Jeff Arnett (second from left), director Juniper Elementary School library in this spring. More information will be of education and public programs for the Sparks, Nev., for submitting the most available in February at www.ala.org/ Baseball Hall of Fame. entries. The school received a $100 baseball. March 2008 Issue of Woman’s Day Magazine to Feature Winners of Small Business Initiative

The seventh year of the Campaign’s in its March 2007 issue, asking its readers generating public awareness for libraries partnership with Woman’s Day to write in 700 words or less about their and library issues and will announce the magazine will kick off in March with experience in starting small businesses next initiative in its March 2008 issue. an article featuring the winners of the with help from their local library. The magazine has a readership of 4 magazine’s small business initiative. Since 2002, Woman’s Day has million. Woman’s Day announced the initiative dedicated 24 pages of its publication to

Campaign Founding Partners Dollar General ● International Federation of Library Associations and Institutions (IFLA) National Baseball Hall of Fame and Museum ● Woman's Day magazine

ALAAmericanLibraryAssociation “Kids! @ your library®” Program Campaign Develops First-ever to Explore Successful Marketing to National Advertising Campaign Children at ALA Annual Conference to Spanish-speakers The Association for Library Service to Children (ALSC) will The Campaign for America’s Libraries is developing a first- host a “Kids! @ your library” Campaign program during the ever national advertising campaign exclusively designed ALA Annual Conference in Anaheim, Calif. Scheduled for for—and targeting the specific needs of—Latino/Hispanic Saturday, June 28, 2008, the program will feature Gene Del communities. Vecchio, a nationally recognized expert on youth marketing. Working with the Metropolitan Group, a leading national Del Vecchio will share insights on the emotional needs of strategic communication firm that specializes in work with children and timely trends, which can help librarians develop libraries and socially responsible businesses, ALA will launch better products and services for their young patrons. the campaign in 2008, reaching key audiences through radio, To learn more about ALSC’s “Kids!” Campaign and to outdoor and transit advertising. access free, downloadable tools, visit www.ala.org/kids. Twenty-three libraries in the media markets with the largest Latino populations are partnering with ALA on the project: Albuquerque Public Library, Boston Public YALSA Kicks Off Library, Brooklyn Public Library, Brownsville (Texas) @ your library® Campaign Public Library, Chicago Public Library, County of Los Angeles Public Library, Denver Public Library, D.C. Public The Young Adult Library Services Association (YALSA) is Library, East Baton Rouge Parish (La.) Library, El Paso kicking off an @ your library campaign at the ALA Midwinter (Texas) Public Library, Free Library of Philadelphia, Fresno Meeting in Philadelphia. A preconference held on Friday, (Calif.) County Free Library, Greenwich (Conn.) Public January 11, will focus on collaborating with community Library, Harlingen (Texas) Public Library, Houston Public organizations to maximize outreach to teens, gaining support Library, Maricopa County (Ariz.) Library District, Miami- from administrators and library trustees and taking advantage Dade Public Library, Pima County (Ariz.) Public Library, of funding opportunities. A toolkit with sample messages, Queens Public Library, Sacramento (Calif.) Public Library, tips for building partnerships and more will also debut at San Antonio Public Library, San Diego Public Library and conference. For more information, visit www.ala.org/yalsa. San Francisco Public Library. www.ala.org/@yourlibrary 1-800-545-2433, ext. 4020/2148 [email protected] What’s Happening at Midwinter

luncheon with the Young Adult you are a community organizer, Library Service Association (YALSA), networker, Web master or advocacy specialized breakout sessions will focus presenter, this two-hour program will on topics such as making effective help you refine your skills and build budget presentations and passing and strengthen coalitions back home. bond issues/referenda. Attendees will leave with an action plan that they can implement in their communities 9th Annual Arthur Curley or campus. lecture to feature Jazz Violinist Regina Carter Saturday, Jan. 12 Creating Advocacy Leaders: 1:30–2:30 P.M. (NEW TIME) An Advocacy Institute Pennsylvania Convention Center, Advocacy Institute Train-the-Trainer Lecture Hall Friday, Jan. 11 Saturday, Jan. 12 A 2006 MacArthur Foundation 8:30 A.M.–3:30 P.M. 1:30–3:30 P.M. “genius grant” recipient, Carter is a Marriott Philadelphia, Salon G Marriott Philadelphia, Liberty master of improvisational jazz violin. The Advocacy Institute will cover core Ballroom Carter’s signature voice and style advocacy skills, including message This train-the-trainer program builds draw upon a wide range of musical development and coalition building upon lessons learned at the Advocacy influences, including Motown, Afro- during the morning session. In the Institute, focusing on developing Cuban, swing, bebop, folk and world afternoon, following a collaborative leaders in all types of libraries. Whether music.

Julie Andrews Named South Africa and Trinidad and Tobago Join the Honorary Chair of Campaign for the World’s Libraries National Library Week, At the IFLA conference in Durban, South Africa, South Africa and Trinidad and April 13–19, 2008 Tobago became the latest countries to join the Campaign for the World’s Libraries. Also at the conference, the Norwegian Library Association announced that it Academy Award-winning actress Julie would develop a new campaign targeting school libraries. Andrews has been named the honorary In addition, a new toolkit to help countries participating in the Campaign for chair of National Library Week (April the World’s Libraries get the most out of the campaign debuted at the conference. 13–19, 2008). As part of this role, For more information, visit www.ala.org/@yourlibrary and click on “Campaign Andrews has lent her image to a print for the World’s Libraries.” public service announcement (PSA) that The Campaign for the World’s Libraries is a partnership between ALA and IFLA will be sent to national publications. designed to showcase the unique and vital roles played by public, school, academic She also recorded a series of radio and and special libraries worldwide. To date, 33 countries have joined the campaign, television PSAs. The print, radio and and the @ your library brand has been translated into each country’s language. TV PSAs are available for libraries The brand is currently to use locally. For more information, available in 24 languages visit the National Library Week Web from the Campaign Web page at www.ala.org/pio/nlw. site at www.ala.org/ Also available on the site are tools @yourlibrary. to help libraries promote the National The Library Association Library Week theme, “Join the circle of Singapore, which joined of knowledge @ your library.” Tools the campaign in 2003, include a sample proclamation, press celebrated its first Singapore release, radio PSA scripts and letter-to- Library Week in November the-editor. All documents are available with the theme “Get in both English and Spanish and can inspired @ your library,” be customized for local use. which encouraged people New ALA Graphics products support to look beyond libraries the National Library Week theme as being collections of books, well. Posters, bookmarks and digital but as centers for academic, art files can be purchased from www. literary enjoyment and alastore.ala.org. personal growth. www.ala.org/@yourlibrary 1-800-545-2433, ext. 4020/2148 [email protected] Get Involved @ your library®

Below are just a few examples of how libraries and library the books @ your library.” Posters were displayed in organizations have gotten involved in the @ your library campus libraries, other campus buildings and on the Campaign. Visit www.ala.org/@yourlibrary to find toolkits university’s scoreboard during the first three football to help you build awareness for your library. Toolkits for games of the year. academic, school, public and rural libraries are available, Another series linked the campaign back to teaching as well as ones for children’s and young adult librarians. and learning at the library by featuring the McMaster Student Union Teaching Award recipients. Actress Andie MacDowell For its efforts, the library received the Gold Award in the Best Print Ad or Ad Campaign category of the annual Promotes the “Smartest Card” Prix D’Excellence from the Canadian Council for the in North Carolina Advancement of Education (CCAE).

In 2007, the North Carolina State “[The Campaign] allowed us to be really creative with our poster Library recruited actress and North taglines and also to tap into an internationally recognized and Carolina resident Andie MacDowell to be its Library Card Sign-up Month effective library brand with access to all the tools that had already spokesperson. The library created a been developed.”—Anne Plessl, Development Officer print PSA featuring MacDowell using a template developed by ALA for PSAs “@ your library®” Song Used to featuring actor George Lopez. Promote School Library Every year since 2005, over 200 public libraries have joined the state library in promoting its “Smartest Card” Second graders at Foster Elementary School in Pittsburgh campaign. The campaign is based on the Public Library reminded fellow students that the coolest place to be is @ Association’s national “Smartest Card” campaign, your library. Students participated in a digital storytelling launched in conjunction with The Campaign for America’s project that promoted Libraries in 2005. Of the participating library systems, the library. The 67% reported an increase in library card registrations as a result was a video result of the campaign. featuring students exploring the library to the soundtrack “ALA’s @ your library campaign gives libraries a brand they can of Grammy Award- adopt to mesh with their individual marketing efforts. It is wonderful winning songwriter to see our library staff building the buzz—making sure that the Bill Harley’s “@ your library card is the most important card for every North Carolinian.”— library” song. Harley Pam Jaskot, library consultant for the State Library of North Carolina wrote the song for the “Kids! @ your library” @ your library® Brand Promotes campaign, developed by the Association for Library Service to Children (ALSC) Athletics, Teachers and Libraries in conjunction with The Campaign for America’s Libraries. As a way of introducing new students Music and lyrics to Harley’s song, as well as a toolkit to to the library, McMaster University in help children’s librarians remind kids that there’s “so much Hamilton, Ontario, Canada teamed up to see, so much to do @ your library,” can be downloaded the @ your library brand, athletics and for free from www.ala.org/kids. award-winning teachers to promote its libraries. “I heard the song right before I began my first year at Foster The print ad campaign paired student Elementary School, and I thought ‘That really sums it up!’ I can’t athletes with taglines like “tackle get enough of the @ your library brand. It’s all over everything!” assignments @ your library” and “hit —Bridget Belardi, Foster Elementary School librarian

Newsletter editors:

Megan Humphrey, Campaign Manager, [email protected] Thank You to Springer for Sponsoring Megan McFarlane, Campaign the 2008 ALA Midwinter Meeting Registration Bags. Coordinator, [email protected]

www.ala.org/@yourlibrary 1-800-545-2433, ext. 4020/2148 [email protected] Julie Andrews Named National Library Week Chair

Visit www.ala.org/pio/nlw to access print, radio and TV public service announcements featuring Julie Andrews.