June 12, 2017 | Vol. 70 No. 23 Read more at: minonline.com Bucking the Trend: Some Brands Find a Pulse in Print, Desktop A small handful of publishers grows on legacy platforms. We explore why. While many believe print is in a long, slow death spiral, formats have not fully ceded to video hegemony or mobile monopolization just yet. As we’ve been reporting in our monthly analysis of the Magazine Media 360º Brand Audience Reports since its inception, both digital video and mobile web have been the growth drivers for most legacy media that are embracing the transformation. But that’s not the whole story. Indeed, in the enthusiast and niche interest categories especially, some print and print-like experiences are not only hanging on, but growing. In our April data, just seven titles our of more than 150 tracked (see page 5) stand out because they've seen growth in both print+digital (a rollup of print and digital-edition circulation) and desktop/laptop digital. Most publishers are declining in at least one, if not both of these "legacy" buckets. For us, this anomaly was a natural story, so we visited with some of the brands that are seeing growth, to try and uncover their secret sauce. Sharon Houghton, group publisher at Active Interest Media’s Outdoor Group, tells us there’s a special resilience in print for enthusiast publications. She points to Backpacker as evidence. It’s up 12.2% print+digital and up 42.8% in desktop YTD, versus 2016. But Houghton says there’s more behind those numbers. “We see an average read time of 43 minutes,” she says. “People are engaged." The explosive growth on desktop is a direct result of a move to a new backend system to which AIM is migrating. “The results have been fantastic,” Houghton says, citing better UX and ad placement. “CTR has more than doubled, and viewability is up significantly.” In this case, the tech is following a specific strategy for AIM to move away from chasing scale and instead focus on engagement. Continued on page 5

Steve Smith's Reviews: Reuters TV Adjusts to Your Attention Span A new form of customization could become the new gold standard. Reuters TV is one of the best examples I’ve seen of highly customizable video adapted across desktop, mobile app and OTT platforms. A company executive recently disclosed to me that the service enjoys an impressive 2.5 million monthly average users, mostly mobile. After several iterations, the formula has been tweaked nicely, but the core innovation and attraction of the app remains. Reuters TV is a video headline catch-up app that lets the user set the amount of time they have to spend. By dialing up or down a slider from five minutes to 30, the user declares their own attention span and the queue of video adjusts accordingly. As you change time settings, the number and order of stories will change. The app is also behaviorally tuned so that it adjusts the content mix based on past interests. Continued on page 4

In This Issue Introducing Our Newest Don't Sleep on the April's Magazine Media 2 Column: min on the Street 3 Private Marketplace 6 360º Brand Audience Report

© 2017 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $150,000 for violations. minonline.com min Asks: What's Your Biggest Win in 2017?

Editorial Seven industry leaders fill us in. VP, Content: Tony Silber ([email protected]) The first half of 2017 is nearing its end, but before we look ahead to the second half, we first 203/899-8424 wanted to hear how things have gone so far around magazine media. This the first installment Group Editor: Caysey Welton ([email protected]) of a new recurring column you can expect to see in the pages of min. 203/899-8431 Anthony Licata, Editorial Director, Bonnier Lifestyle Group Digital Media Editor: Steve Smith ([email protected]) Bonnier Lifestyle Group's biggest win so far in 2017 has been the performance of Popular Science, 302/691-5331 particularly in digital. Unique visitors are up 19%, pageviews are up 57% and search referrals are up Editorial Assistant: Jameson Doris 35%. We're especially excited that women now make up 48% of our digital audience—up 18% since ([email protected]) January. Even newsstand numbers are up. It goes to show that Editor-in-Chief Joe Brown's strategy Contributing Editor, Analytics: of making inclusive and positive science and tech journalism is working. Stacy Hill ([email protected]) Business Publisher: Roberta Caploe Rich Sutton, Chief Revenue Officer, Trusted Media Brands ([email protected]) Without question, the video momentum that Trusted Media Brands had going into our NewFront presenta- Director of Event Operations & tion and coming out after introducing seven new series. We’ve gotten 45 press pick-ups from our presenta- Logistics: Kate Schaeffer tion and received hefty RFP’s from the event. We think that our mix of “how to” series, like our successful ([email protected]) "Fun with Food" for Hungry Jack and our new video storytelling capability that we debuted at the New- Senior Marketing Manager: Danielle Sikes ([email protected]) Fronts is turning advertisers' heads. Series like "My Morning Ritual," developed in collaboration with Sony Marketing Coordinator: Zoe Silverman Music’s Arcade Creative Group, are taking the quality of our video output to a new level. ([email protected]) Senior Account Executive: Henry Goldblatt, Editor-in-Chief, Entertainment Weekly Tania Babiuk ([email protected]) Entertainment Weekly’s highly-anticipated movie and TV cast reunions have long been one of our most Production iconic and popular franchises. In 2017, we brought these reunions to life in an expanded way with “EW Production Manager: Reunites,” a streaming series on PEN (People/Entertainment Weekly Network). In March alone, we Sophie Chan-Wood hosted two of our biggest reunions ever in back-to-back cover stories and on PEN: "Twin Peaks" and ([email protected]) "Buffy the Vampire Slayer." Our “EW Reunites” Buffy episode had 190,000 streams in its first week, Graphic Designer: Yelena Shamis ([email protected]) increasing PEN’s daily UVs by 600% and remaining 2017’s most-viewed piece of PEN content. I’m thrilled to see EW’s longstanding reunions take an expanded—and successful—new form in “EW Reunites.” Access Intelligence, LLC President & Chief Executive Officer: Don Pazour SVP, Media Group: Diane Schwartz Steven Kotok, CEO & President, Bauer Media Group USA Chief Operating Officer: The June launch of Teen Boss, a new magazine for entrepreneurial Gen Z girls. At a focus group last year, girls Heather Farley were sharing stories of selling slime jars over Instagram and handmade necklaces at lunch and it became Subscriptions/Client Services: clear that many of our young female readers were dreaming of starting a business. Teen Group Editorial Direc- 888-707-5814 tor Brittany Galla not only conceived and executed a fantastic editorial product, she put together a partnership List Sales: MeritDirect, 914-368-1090 ([email protected]) with the world's largest social media tour and music festival, DigiTour, and recruited "Shark Tank’s" Barbara Advertising: 203-899-8498 Corcoran for a recurring advice column. It’s an example of a lot of things working the way we strive to do them. Reprints: Wright’s Media, 877-652-5295 ([email protected]) Bonnie Fuller, Editor-in-Chief & CEO, Hollywoodlife.com Editorial Offices: 1761 Main Our biggest brand win in 2017? That's easy. We've just launched a full redesign of the Hollywoodlife. Avenue, Norwalk CT, 06851; com site, this week. We're thrilled to give our readers a cleaner, totally modern and more sophisti- th 40 Wall Street, 50 floor, New York, cated look. Plus, it loads infinitely faster on both desktop and mobile. It's our first redesign since Hol- NY 10005; Faxes: 203-854-6735, 212-621-4879; www.minonline.com lywoodlife.com launched seven-and-a-half years ago and it will allow us to communicate and engage Access Intelligence LLC, 9211 with our readers even more. Corporate Blvd, 4th Floor, Rockville, MD 20850; Ph: 301-354-2000 Published 2017 © by Access Intelligence LLC. Joanna Saltz, Editor, Delish.com Delish’s biggest win for 2017 so far has been our partnership with FYI Network to bring Delish to Distributed via email and online. For email and postal address changes, television. You can learn a lot from 17 million daily video views, and we know that our audience is allow 2 weeks notice. Send to: Client looking for a new type of television food content. They’re not interested in antics or pretention. They Services or call 888-707-5814. For want to be inspired and included. So we’re in development on a series pilot that will totally change advertising info contact 301/ 354- 1629. Contents may not be reproduced the way people watch food TV. It’ll be approachable and fun, and filled with snackable bits that will in any form without written permission. be shareable on other platforms. Subscription Rate: $1,199.97 Daren Mazzucca, VP/Publisher of Martha Stewart Living & Martha Stewart Weddings Sales is about the full court press, but this time the “press" is the win. Martha’s love of all things iron- ing on Facebook Live and the brand’s expertise in clothes keeping is what led us to a new initiative beginning this July: a four-part original series, sponsored by Rowenta, that handles all of our reader’s most “pressing” questions about ironing and steaming.

2 Magazine Media’s Most Trusted Source Since 1947 6/12/2017 minonline.com Run, Don’t Walk, to Your Nearest Private Marketplace Publishers agree: programmatic is an overwhelming growth opportunity. Automate or go home. That was the clear message from more than a dozen major media executives polled and cited anony- mously at a recent industry event. When asked about the greatest source of revenue expansion in the past year, publishers continue to cite programmatic advertising above just about every other revenue stream. “Digital marketing has some of the best attribution tools, so the rise of ‘people’ or ‘audience-based’ targeting is not a sur- prise,” said one senior executive from a large publishing brand. “Programmatic and native have been growing because of the viewability and banner blindness issues.” Another publisher stated that the fastest-growing stream involved “brand-direct programmatically served and contextually differentiated high-impact media.” But here’s the rub. Moving both media buyers and sales staffs into the private marketplaces and programmatic-direct deals where much of this higher level activity occurs is not easy. In fact, one of the web’s largest publishers and most advanced pro- grammatic sellers admitted that traditional direct sales (especially to agencies) is contracting fastest. And yet, “direct sales does sell PMPs, but I’d say our direct sellers are behind in adopting programmatic.” During a panel discussion at the event, some publishers acknowledged that for many of them, it’s commonplace for PMP’s share of ad revenue to plateau at around 20%. Samantha Skey, CRO of SheKnows, indicated that PMPs are “over half of our business now,” but the company has gone through a deep reorganization of sales and made a substantial investment in in- house technology. Overall, publishers agreed that PMPs not only allow for better pricing and control of inventory, but they help them sell clients on the superior performance of quality contexts. “If you are being bought and sold in an open exchange and you don’t actually know where the ads are running, there are always going to be cheaper places for these ads to target these cookies or that user,” said trade association Digital Content Next CEO, Jason Kint. He urged publishers to prioritize accelerating the move of sales staffs and client to private marketplaces. “There is nothing more important to publishers,” he said.

CAMPAIGNS OF THE YEAR AWARDS Excellence in Marketing, Advertising & PR

Entry Deadline: June 15 | Final Deadline: June 22 min’s Campaign of the Year Awards honors outstanding achievement in marketing, advertising, and PR. The program recognizes exceptional work from publishers, agencies and brands in more than 48 categories spanning major ad verticals that use mobile, experiential initiatives, and social media as ENTER vehicles to launch and maintain successful product messaging. NOW! Winners and honorable mentions will be honored at an Awards Breakfast in on September 13, 2017. LEARN MORE: www.minonline.com/campaigns-of-the-year-awards-2017/ Questions? Contact Senior Marketing Coordinator Zoe Silverman at [email protected].

29880 min COTY House Ad_7.5x4.75.indd 1 4/5/17 11:01 AM

6/12/2017 Magazine Media’s Most Trusted Source Since 1947 3 minonline.com STEVE SMITH'S REVIEWS

Reuters TV Adjusts to Your Attention Span (Continued from page 1) The basic technology and automation is quite impres- sive. When you start a queue, a voice announces the precise time and starts an autoplay list of videos. In fact, it gives you a quick video headline overview of the top stories it is about to drill into in 1- to 2-minute segments. You can swipe to advance to the next story (in landscape mode) or cherry pick a story from the list (portrait). Most of the clips have closed captioning so you can watch without listening. In landscape mode, you get a handy headline crawl for at-a-glance news updates. The app is exceptionally flexible to user modes and options. There is the core lean-back update mode, as well as a more interactive "Featured" tab that accesses a fuller selection of recent stories. The “Live” tab drops you into the Reuters Live feed, which includes a range of video coverage, like current campaign events or a White House news conference. Finally, the video app continues to play audio in background outside of the app, which makes for a greater range of use cases than video-only. When it comes to monetization, the app is tailor-made for interstitial commercial breaks. The tech makes this occur seam- lessly. When the ad clicks in, the queue is blacked out to prevent the user from skipping to other content. Thankfully, from what I've seen, Reuters is working with its clients to ensure that these ad breaks are quite short. There are remaining shortcomings. The app doesn't allow for favoriting and saving videos for later. Closed captioning can- not be turned off. And I wish the adjustable session time actually shortened stories themselves rather than the queue. Also, the app does a middling job of tracking what you've already seen, Reuters TV so I got repeats as I navigated on and off the queue. User Experience A- But these are nitpicks. Reuters TV succeeds where so many others fail. It crafted a genu- inely unique and compelling video app experience that brings users back for good reason. More Overall Design B+ than 2.5 million MAUs is impressive for an individual publishing brand in an app space littered Social Integration B with undiscovered competitors. The secret here is that the app allows for an automatically customized experience that the user only needs to tweak if he or she wants to. Mobile Utility - Attention-based customization is a fascinating idea. It speaks to the unpredictable ways in Monetization B+ which media consumption now fits into nooks and crannies of our lives and telegraphs respect for the viewer’s time. One can imagine publishers in a range of media adjusting catch-up news, Final Grade B+ sports and lifestyle content to meet the attention span of the user.

SEARCHING FOR THE PERFECT Spotlight your open CANDIDATE? WE CAN HELP. positions on min’s Job Board to spread the word to our industry’s most innovative media professionals.

4 Magazine Media’s Most Trusted Source Since 1947 6/12/2017 minonline.com 29876 min Job Board House Ads_Strip.indd 1 4/4/17 10:55 AM THIS WEEK’S FEATURE Bucking the Trend: Some Brands Find a Pulse in Print, Desktop (Continued from page 1)

While Traditional Home focused on user experience, tech +16.6% desktop) behind some of the brand’s gains, across ana- and enhancing engagement to support print and digital, Popu- log and digital properties. “The Smithsonian brand is all about lar Science (+10.3% Print+Digital, +43.3%Desktop) says less engagement,” says Chief Digital Officer Bill Allman. “We con- is more when it comes to quality content. Success has been nect with our users, activate their minds and spur their creativ- a direct result of editorial focus, suggests Editor-in-Chief Joe ity. And engaged users are also sharers.” He cites True Social Brown. “This is our strategy working,” he says. “We’re simply Metrics data published in the September, 2016, Boxscores that telling better stories” and focusing on quality over scale. At showed the brand enjoying a healthy .54 ratio of Facebook PopSci.com, they are yielding more traffic from fewer posts. likes to followers, and a shares-to-followers ratio of .22, consid- “In print, instead of chasing celebrity cover subjects, we're erably ahead of many magazine brands across news, travel and tackling stories that we know resonate with people—and try- popular science categories. Allman also says the digital proper- ing hard to be different from every other magazine on the rack.” ties help broaden the base. “Smithsonian.com is not a museum PopSci Online Director Amy Schellenbaum argues that and it is not your grandfather’s museum audience,” he quips. His higher quality pays. “More journalism means better engage- digital properties are half Millennial, where at museums “you ment, more linkbacks and promotion from others in our indus- see kids and their grandparents.” But part of the editorial mis- try and an improved bounce rate.” sion is what Allman described as the brand’s unofficial internal Also key to PopSci’s growth is its outreach beyond the tradi- motto: “Smithsonian.com: Make Yourself More Interesting.” tional core and to broader audiences across demos, gender and This is where brand and sharing converge. It aspires to make region. Brown adds, “We're trying to be inclusive and speak not its readers “the most interesting person in the room” when they only to different genders and ethnic backgrounds, but also to the go out. Smithsonian readers want to share the content they got Americans between the coasts. According to ComScore's num- from this brand. “We call it ‘Intellectual Bling,’” says Allman. bers, 48% of our digital readers are now women. In August of Steve Smith covers digital trends and innovations as min's digital media editor. 2016, it was 29%. This is on purpose." Send him tips or feedback: [email protected] Perhaps not surprisingly, Traditional Home still does a little of its marketing the old-fash- ioned way, but with a new audience. The brand Magazine Media 360º saw 8.8% growth in print+digital year-to-date Autoweek in April over the same period in 2016. Younger Magazine Print+Digital 39.4% demos may be discovering print. Beth Mc- Web (desktop/laptop) 17.4% Donough, publisher, tells min, “We continue to Brands with Backpacker solicit paid subscribers through our direct-mail Above-Average 12.2% efforts, with an emphasis on tapping into new 42.8% audiences. We have placed a recent focus on Growth in Both Golf Digest targeting Millennials, who share an apprecia- Print+Digital 13.9% 16.9% tion for authenticity and craftsmanship—two and Web Popular Science attributes that have always been core to our (desktop/laptop) 10.3% editorial product and the projects/products we 43.3% feature in our content.” The brand says the lat- Platforms Smithsonian est MRI report showed a 17% increase in Mil- April 2017 YTD vs. April 2016 YTD 5.0% lennial audience for the magazine. And in this Percent Change vs. Year Ago 16.6% regard, the brand believes high levels of social Traditional Home sharing in the digital channel are paying off in 8.8% brand awareness for print subscriptions. 4.5% Speaking of sharing—that’s part of the se- Travel+Leisure 13.2% cret sauce Smithsonian (+10.3% print+digital, 54.3%

6/12/2017 Magazine Media’s Most Trusted Source Since 1947 5 minonline.com Total Total 360° 21.7% -1.2% 9.5% 41.5% 13.4% -11.3% 43.5% 22.4% 1.2% 5.0% -2.3% 4.9% 5.0% 13.1% 3.6% 38.8% -19.0% 3.3% 14.0% 6.3% 3.5% 16.5% 6.5% 10.7% -23.2% 0.8% 29.3% 31.5% 0.3% -14.1% -3.5% -14.9% -9.1% 0.1% -11.8% -24.8% 11.4% 3.9% -6.6% Video -100.0% -83.9% 292.2% 584.5% 12841.5% -100.0% - - 149.1% - 20.6% 669.1% -48.5% -76.2% - 2070.9% 185.5% 108.4% 2380.3% ------+ 2057.5% + 20.9% -22.3% -19.8% -57.3% 170.7% - - -100.0% -33.6% - - Mobile Web -13.4% -33.0% 9.7% 46.6% -10.3% -41.1% 76.7% 129.8% -25.5% 4.0% -0.7% -19.1% 7.7% -41.4% 3.1% 30.3% -47.1% -8.5% 25.2% 19.9% 72.4% -16.2% 60.9% 67.9% -50.2% -3.5% 36.6% 10.1% -3.8% -17.8% -3.2% 2.7% -11.6% 29.5% - -31.3% 5.8% 22.9% 34.6% Web Web (Desktop/ Laptop) -19.1% -5.6% 0.6% -10.0% -13.2% 7.6% 17.4% 42.8% 39.2% 14.3% -20.0% 7.7% -13.6% -14.5% 33.6% 12.6% -51.3% -18.0% 7.8% 45.7% -71.4% -28.6% 274.0% -12.2% -28.3% 12.9% -4.2% -20.2% -23.8% -30.4% -0.2% -49.0% -30.3% 94.9% - -24.7% -24.6% -4.4% 51.5% YTD 2017 vs. YTD 2016 (% change) YTD 2017 vs. Print+ Digital Editions 27.0% 3.9% 7.5% 19.3% 16.0% -7.9% 39.4% 12.2% 1.2% 3.6% 2.5% 1.8% 10.4% 17.8% 1.9% 1.7% -3.8% 13.7% -1.3% 1.1% 5.6% 19.7% -6.2% 9.0% 7.5% -1.8% 6.5% 20.1% 17.0% 21.2% 4.4% 9.5% -6.3% -1.1% -11.8% -1.6% 14.9% 0.0% -16.5% Total Total 360° 3,064 44,398 56,470 14,268 5,832 3,821 4,305 1,685 47,535 2,758 23,460 7,815 16,962 2,299 5,114 9,347 13,678 33,156 24,327 2,513 6,545 7,061 1,669 2,554 1,818 10,615 15,673 3,646 29,360 9,339 93,918 11,080 10,767 16,231 3,664 8,033 11,083 9,254 1,142 Video - 27 1,777 2,024 267 - - - 572 - 2,241 632 68 6 - 1,783 80 1,336 1,229 ------91 1,678 548 2,229 379 9,941 328 162 - - - 20 - - Mobile Web 139 3,197 33,306 4,946 891 198 977 193 4,907 772 10,269 1,427 5,067 53 596 3,226 2,144 12,053 8,771 341 52 244 129 243 592 2,728 6,371 708 13,253 2,822 46,443 5,424 3,266 230 - 3,768 1,350 1,951 171 Web Web (Desktop/ Laptop) 60 3,673 13,198 1,073 417 316 450 194 5,105 358 4,070 835 2,376 48 312 962 875 2,633 2,670 222 57 132 195 195 86 1,736 2,148 331 3,950 3,078 21,929 2,011 713 266 - 2,090 422 303 125 YTD AVERAGE - as of April 2017 (000) - as of AVERAGE YTD Print+ Digital Editions 2,866 37,501 8,189 6,225 4,257 3,308 2,878 1,298 36,951 1,629 6,880 4,921 9,451 2,192 4,206 3,376 10,579 17,133 11,657 1,951 6,436 6,685 1,346 2,115 1,140 6,060 5,476 2,059 9,929 3,061 15,605 3,317 6,626 15,736 3,664 2,175 9,292 7,000 846 March Total Total 360° 22.2% -2.0% 18.0% 40.0% 26.8% -12.5% 36.0% 15.5% 1.2% -0.4% 0.1% 5.8% 4.5% 13.2% 1.2% 33.4% -16.7% 4.2% 12.2% 5.9% 9.0% 16.8% -2.8% 20.5% -19.7% -5.3% 13.0% 28.0% -7.2% -10.6% 1.4% -23.7% -14.2% 0.0% -11.8% -3.8% 10.7% 0.5% -6.6% Video -100.0% -82.7% 316.6% 394.7% + -100.0% - - 170.2% - 51.1% 553.3% -51.0% -81.8% - 1963.2% 57.4% 273.4% + ------+ 32.9% + -6.7% 261.9% -21.6% -88.7% 32.0% - - -100.0% - - - Mobile Web -41.8% -34.4% 17.9% 59.4% 16.9% -31.1% 45.0% -10.1% -20.2% -10.0% -3.3% -3.1% 8.3% -40.2% -8.8% 30.7% -45.8% -10.8% 24.3% 7.0% + -11.4% 65.9% -35.0% -57.0% -21.4% 27.5% 1.0% -12.2% -24.2% 4.1% -21.2% -27.7% 27.6% - 7.2% -5.5% 5.9% 26.7% Web Web (Desktop/ Laptop) -13.0% -17.8% 13.2% -8.9% 6.8% -27.0% 1.7% 135.9% 31.8% 8.9% -14.9% 0.8% -17.7% -16.1% 14.9% 7.2% -41.5% -28.8% 6.7% 62.2% 745.7% -24.9% -18.1% 5.2% 5.8% 9.4% -2.9% -14.3% -35.7% -29.2% 0.7% -52.9% -22.3% 112.7% - -18.5% -14.3% -18.8% 44.4% April 2017 vs. April 2016 (% change) April 2017 vs. Print+ Digital Editions 27.0% 3.9% 7.5% 19.3% 16.0% -7.9% 39.4% 12.2% 1.2% 3.6% 2.5% 1.8% 10.4% 17.8% 1.9% 1.7% -3.8% 13.7% -1.3% 1.1% 5.6% 19.7% -6.2% 25.6% 7.5% -1.8% 6.5% 20.1% 17.0% 21.2% 11.7% 9.5% -6.3% -1.1% -11.8% -1.6% 14.9% 0.0% -16.5% Total 360° Total 2,435 44,507 45,696 10,172 4,874 4,255 2,972 1,596 47,265 2,991 23,176 7,392 16,123 2,030 5,051 6,578 16,259 30,887 21,678 2,455 6,115 6,060 1,595 2,273 1,976 10,525 11,429 2,654 28,057 10,117 97,243 11,800 12,244 16,178 4,153 10,388 9,925 8,974 1,256 Video 19 150 457 298 - 79 - - 208 - 1,706 70 138 22 - 70 47 522 ------77 - 1,892 147 12,171 410 157 - - 177 - - - Mobile Web 106 4,262 26,393 3,368 818 318 556 336 6,958 1,034 10,179 1,685 4,703 92 670 2,326 3,750 12,358 7,470 370 - 289 88 120 833 2,961 4,289 631 12,653 3,685 47,250 5,377 4,152 152 - 5,066 1,313 1,665 135 YEAR AGO - April 2016 (000) AGO - YEAR Web Web (Desktop/ Laptop) 54 4,007 11,225 1,285 387 267 352 103 3,604 384 4,578 804 2,719 55 255 863 1,459 2,934 2,395 156 21 185 72 213 83 1,393 1,923 309 5,028 3,759 21,347 2,984 860 118 - 2,934 526 309 108 Print+ Digital Editions 2,256 36,088 7,621 5,220 3,669 3,591 2,064 1,157 36,495 1,573 6,713 4,833 8,564 1,861 4,126 3,319 11,002 15,073 11,813 1,929 6,094 5,586 1,435 1,940 1,060 6,171 5,140 1,714 8,484 2,526 16,475 3,029 7,075 15,908 4,153 2,211 8,086 7,000 1,013 Total Total 360° 2,975 43,616 53,925 14,241 6,181 3,722 4,042 1,843 47,815 2,978 23,200 7,818 16,849 2,297 5,110 8,776 13,540 32,195 24,331 2,600 6,667 7,080 1,551 2,739 1,586 9,970 12,914 3,396 26,032 9,046 98,601 9,003 10,504 16,181 3,664 9,996 10,984 9,015 1,173 Video - 26 1,904 1,476 554 - - - 562 - 2,578 454 68 4 - 1,434 74 1,949 834 ------58 103 435 1,764 532 9,538 46 207 ------Mobile Web 62 2,794 31,125 5,369 957 219 806 302 5,552 931 9,847 1,632 5,094 55 611 3,040 2,034 11,023 9,285 396 53 256 146 78 359 2,328 5,468 637 11,104 2,792 49,164 4,234 3,002 194 - 5,431 1,241 1,764 171 - Web Web (Desk top/ Laptop) 47 3,295 12,707 1,171 413 195 358 243 4,750 418 3,895 811 2,237 46 293 926 853 2,089 2,556 253 178 139 59 224 87 1,524 1,867 265 3,235 2,661 21,502 1,405 668 251 - 2,390 451 251 156 CURRENT MONTH - April 2017 (000) CURRENT MONTH - Print+ Digital Editions 2,866 37,501 8,189 6,225 4,257 3,308 2,878 1,298 36,951 1,629 6,880 4,921 9,451 2,192 4,206 3,376 10,579 17,133 11,657 1,951 6,436 6,685 1,346 2,437 1,140 6,060 5,476 2,059 9,929 3,061 18,397 3,317 6,626 15,736 3,664 2,175 9,292 7,000 846 - Publishing Company TEN AARP Media Meredith Corporation Condé Nast Condé Nast TEN Crain Com munications, Inc. Active Interest Media Meredith Corporation Rodale Inc. Condé Nast Condé Nast Hearst TEN Inc. Time Condé Nast Inc. Time Hearst Magazines Hearst Magazines Bonnier Corporation Inc. Time Meredith Corporation Bonnier Corporation Kalmbach Publishing Co. Domino Media Inc. Group, Meredith Corporation Hearst Magazines Hearst Magazines Inc. Time Entrepreneur Media Inc. ESPN, Hearst Magazines Inc. Time Meredith Corporation Meredith Corporation Mansueto Ventures Bonnier Corporation Meredith Corporation Bonnier Corporation Magazine Brand Wheel & Off 4 Road AARP Allrecipes Allure Architectural Digest Automobile Autoweek Backpacker Better Homes and Gardens Bicycling Bon Appétit/ Epicurious Brides Car Craft Coastal Living Condé Nast Traveler Cooking Light Cosmopolitan Cycle World Departures Diabetic Living Dirt Rider Discover domino EatingWell Elle Elle Decor Entertainment Weekly Entrepreneur ESPN The Magazine Esquire Essence Family Circle FamilyFun Fast Company Field & Stream Fit Pregnancy & Baby Flying

6 Magazine Media’s Most Trusted Source Since 1947 6/12/2017 minonline.com Total Total 360° -3.2% 3.2% 8.8% -9.5% 14.8% 12.7% 12.7% 9.0% 6.1% 21.4% 10.4% 10.4% -7.7% 11.4% -4.1% 10.5% 28.5% -3.8% -1.2% 36.6% -12.5% -0.4% 9.2% -12.2% 5.0% -10.6% -2.0% -11.4% -9.9% 0.2% 3.9% 5.5% 16.8% 26.2% -36.3% -12.2% -45.5% Video 991.2% 28.8% 85.3% 37.8% - 146.0% -33.3% -7.1% 139.7% 79.7% - 1393.8% 81.9% -33.3% -76.8% + - 3159.2% -33.0% 829.0% 28.1% -91.0% - - -7.6% - -37.0% - -87.2% -100.0% -12.8% -12.8% -12.8% -14.7% -77.2% -30.9% -99.2% Mobile Web -29.9% -4.7% 20.7% -4.5% 19.9% 5.2% 31.4% -2.5% 23.4% 37.9% -24.0% -0.6% -18.9% -6.9% -41.4% -8.1% -71.1% -25.4% 2.1% 15.4% -33.2% -3.6% 9.6% -23.2% 19.7% -25.9% 17.7% 7.9% -16.6% -49.6% 11.1% 11.1% 11.1% 42.6% -72.2% -17.0% -56.7% Web Web (Desktop/ Laptop) -6.5% -30.4% -17.7% -36.4% -5.3% -2.0% 16.9% -10.1% -25.1% -18.3% -39.1% -36.4% -32.1% -14.4% -14.5% -6.5% -46.0% -22.2% -8.3% -17.6% -22.7% -15.0% -4.8% -8.9% -16.4% -31.5% 28.7% -13.0% -18.2% -55.3% -7.1% -7.1% -7.1% 5.9% 138.9% -8.4% -80.8% YTD 2017 vs. YTD 2016 (% change) YTD 2017 vs. Print+ Digital Editions 11.4% 8.9% 15.6% 11.3% 15.1% 5.9% 13.9% 17.4% 6.2% 6.4% 14.2% -1.2% 10.7% 13.2% -0.2% 19.9% 33.4% 9.4% 0.0% 15.0% 8.9% 8.1% 10.9% -10.5% 4.3% 1.2% -3.0% -12.7% -4.2% 16.3% 4.5% 5.9% 18.3% -2.5% -3.8% -9.1% 10.6% Total Total 360° 12,905 18,179 63,416 15,095 6,957 20,858 8,242 7,141 30,136 18,559 11,756 9,877 17,402 10,022 5,982 9,097 4,042 13,772 8,962 10,319 16,756 12,392 20,659 4,055 10,837 4,029 10,673 1,596 9,246 7,701 40,653 7,750 12,150 25,635 2,593 12,663 7,566 Video 216 120 3,263 1,216 - 2,504 511 237 368 2,948 - 1,778 207 30 22 92 - 157 78 2,411 691 28 - - 11 - 908 - 23 - 341 26 35 413 22 1,022 13 Mobile Web 3,189 3,184 35,814 6,762 298 6,353 1,919 1,338 7,298 7,306 428 3,857 6,274 362 204 1,853 32 3,246 4,817 3,297 5,054 3,419 5,596 515 3,380 924 1,453 123 2,148 516 5,489 421 563 17,205 684 1,354 2,004 Web Web (Desktop/ Laptop) 1,351 1,001 16,564 3,449 124 1,516 682 702 3,002 1,887 222 1,169 2,003 176 183 1,074 25 1,322 1,817 1,251 2,493 1,262 1,488 293 1,469 403 1,391 65 637 219 4,059 311 416 5,503 720 741 609 YTD AVERAGE - as of April 2017 (000) - as of AVERAGE YTD Print+ Digital Editions 8,150 13,874 7,776 3,668 6,535 10,485 5,131 4,864 19,468 6,417 11,106 3,073 8,918 9,455 5,573 6,079 3,985 9,047 2,250 3,360 8,519 7,683 13,575 3,247 5,978 2,702 6,922 1,408 6,438 6,965 30,764 6,992 11,135 2,514 1,167 9,547 4,940 Total Total 360° 2.4% 3.9% -0.7% -4.5% 14.5% 0.6% 13.1% 11.8% 3.6% 16.8% 11.8% -9.8% -9.4% 12.6% -4.1% 13.1% 29.8% -10.0% 7.9% 13.1% -3.2% -3.6% 9.2% -9.3% 13.8% -17.5% -4.9% -8.2% -13.1% -5.2% 1.3% 4.4% 15.7% 25.2% -29.0% -9.0% -39.5% Video + 25.7% 69.5% 13.5% - 54.3% 13.7% 14.2% -83.6% 171.7% - + 166.1% 22.5% -84.4% + - + -69.0% 284.1% 23.3% -96.3% - - 9.4% - -50.2% - -92.8% -100.0% -2.9% -2.9% -2.9% -45.9% + -21.4% -100.0% Mobile Web -17.9% -3.7% 8.6% 9.9% 16.8% -4.5% 16.3% 3.5% 26.3% 20.2% -18.5% -18.9% -25.0% 9.4% -40.1% -10.8% -100.0% -40.1% 9.3% -1.0% -18.3% -9.3% 11.2% -5.5% 51.4% -54.0% 24.9% 30.1% -26.4% -53.7% -6.9% -6.9% -6.9% 40.5% -70.0% -6.9% -44.7% Web Web (Desktop/ Laptop) 6.7% -31.0% -25.6% -37.1% -10.6% -38.7% -0.5% 6.5% -32.4% -34.8% -30.5% -51.5% -32.0% -6.4% -16.1% 10.1% + -27.6% 20.8% -21.6% -5.8% -16.7% -10.1% -2.7% -13.6% -6.0% 12.4% 42.9% -21.4% -62.9% -10.0% -10.0% -10.0% 13.6% 225.5% 6.2% -89.1% April 2017 vs. April 2016 (% change) April 2017 vs. Print+ Digital Editions 11.4% 8.9% 15.6% 11.3% 15.1% 5.9% 13.9% 17.4% 6.2% 6.4% 14.2% -1.2% 10.7% 13.2% -0.2% 19.9% 33.4% 9.4% 0.0% 15.0% 8.9% 8.1% 10.9% -10.5% 4.3% 1.2% -3.0% -12.7% -4.2% 16.3% 4.5% 5.9% 18.3% -2.5% -3.8% -9.1% 10.6% Total 360° Total 13,335 17,128 59,844 17,147 6,139 18,984 8,562 7,752 28,616 14,835 10,408 8,591 18,449 8,953 6,230 8,431 3,104 15,270 8,262 7,585 17,884 12,396 19,155 4,509 9,988 4,781 11,288 1,785 10,271 8,216 39,676 7,386 10,461 19,094 3,914 13,912 11,998 Video - 85 1,556 1,094 - 1,157 727 367 267 1,072 - - 101 36 86 - - - 113 307 550 489 - - 13 - 1,627 - 237 316 469 36 48 682 - 1,166 1,297 Mobile Web 4,610 3,063 31,115 7,334 309 5,766 2,455 2,323 5,738 5,385 422 3,550 7,615 365 351 2,265 116 5,325 4,343 3,024 6,797 3,414 5,307 585 2,625 1,545 1,336 123 2,577 1,242 5,408 415 555 11,247 2,430 1,500 3,693 YEAR AGO - April 2016 (000) AGO - YEAR Web Web (Desktop/ Laptop) 1,412 1,244 20,444 5,423 151 2,165 877 918 4,279 2,347 262 1,931 2,679 196 209 1,098 - 1,676 1,556 1,333 2,713 1,384 1,604 298 1,621 565 1,186 49 734 668 4,360 334 447 4,587 271 747 2,541 Print+ Digital Editions 7,313 12,736 6,729 3,296 5,679 9,897 4,503 4,144 18,332 6,031 9,724 3,110 8,054 8,356 5,584 5,068 2,988 8,269 2,250 2,921 7,824 7,109 12,244 3,626 5,729 2,671 7,139 1,613 6,723 5,990 29,438 6,601 9,411 2,578 1,213 10,499 4,467 Total Total 360° 13,656 17,789 59,433 16,381 7,031 19,102 9,686 8,664 29,653 17,334 11,632 7,747 16,721 10,081 5,972 9,534 4,030 13,744 8,912 8,577 17,307 11,949 20,918 4,090 11,367 3,943 10,734 1,638 8,928 7,788 40,182 7,714 12,101 23,899 2,779 12,654 7,257 Video 214 106 2,637 1,242 - 1,785 827 419 44 2,912 - 858 268 44 13 226 - 296 35 1,179 678 18 - - 14 - 811 - 17 - 456 35 47 369 1 916 - Mobile Web 3,786 2,950 33,805 8,061 361 5,504 2,856 2,403 7,249 6,476 344 2,880 5,714 399 210 2,020 - 3,189 4,748 2,993 5,555 3,095 5,901 553 3,973 710 1,668 160 1,896 575 5,036 386 517 15,806 729 1,397 2,041 - Web Web (Desk top/ Laptop) 1,506 858 15,215 3,411 135 1,328 873 978 2,892 1,529 182 936 1,821 184 176 1,209 45 1,213 1,879 1,044 2,555 1,153 1,442 290 1,401 531 1,333 70 577 248 3,926 301 403 5,210 882 793 276 CURRENT MONTH - April 2017 (000) CURRENT MONTH - Print+ Digital Editions 8,150 13,874 7,776 3,668 6,535 10,485 5,131 4,864 19,468 6,417 11,106 3,073 8,918 9,455 5,573 6,079 3,985 9,047 2,250 3,360 8,519 7,683 13,575 3,247 5,978 2,702 6,922 1,408 6,438 6,965 30,764 6,992 11,135 2,514 1,167 9,547 4,940 Publishing Company Inc. Time Hearst Magazines Forbes Media Inc. Time Outdoor Sportsman Group Condé Nast Condé Nast Inc. Time Hearst Magazines Condé Nast Outdoor Sportsman Group Hearst Magazines Inc. Time Hearst Magazines TEN Hearst Magazines Outdoor Sportsman Group Inc. Time Meredith Corporation Hearst Magazines Meredith Corporation American Inc. Media, Rodale Inc. Meredith Corporation Inc. Time Ogden Publications TEN Bonnier Corporation American Inc. Media, American Inc. Media, National Geographic Partners National Geographic Partners National Geographic Partners New York Media NYLON Media Hearst Magazines American Inc. Media, - Magazine Brand Food & Wine Forbes Fortune Game & Fish Glamour Golf Digest Golf Magazine GQ Guns & Ammo Harper's Bazaar Health HGTV Magazine Hot Rod House Beautiful In-Fisherman InStyle Kraft Food & Family Martha Stewart Living Men's Fitness Men's Health Midwest Living Money Mother Earth News Motor Trend Motorcyclist Muscle & Fitness National Enquirer National Geographic National Geo graphic Kids National Geographic Traveler New York Magazine NYLON The O, Oprah Magazine OK! Magazine

6/12/2017 Magazine Media’s Most Trusted Source Since 1947 7 minonline.com Total Total 360° 6.0% -6.1% -0.6% -1.0% -3.2% -26.1% -6.1% 13.7% -6.0% 5.9% -1.3% -11.1% 0.3% 1.6% -6.4% -9.7% 5.5% -3.6% -0.9% 6.7% 21.0% 0.2% 2.7% -9.2% -11.6% 10.9% -19.0% -11.6% -4.8% 70.6% -18.9% 18.1% -0.6% -3.1% 20.2% -3.1% 8.3% Video - 1278.9% 32.7% + - -48.4% + 20.3% - - -100.0% 202.1% 2374.0% + - + - -48.0% 209.7% - 711.6% - 79.1% -25.6% -100.0% -76.8% -15.9% + -95.0% 198.3% - -71.1% 197.1% -100.0% 132.8% - 97.0% Mobile Web -6.9% -10.0% -6.0% -27.7% -4.1% -42.7% 12.9% 12.6% -10.2% -48.6% -36.3% -17.0% -19.4% 34.9% -7.4% -16.8% 525.9% -30.9% -15.5% 130.0% 63.1% + -4.9% -6.4% -85.5% -41.4% -34.8% -26.5% -12.8% 163.9% -10.4% 33.2% 20.2% -18.1% 25.9% -29.0% 7.4% Web Web (Desktop/ Laptop) -16.4% -5.0% -32.2% -28.8% + -22.0% -24.2% 43.3% 6.2% -53.9% 33.0% -26.1% -29.4% -15.2% -16.9% -21.8% - -23.2% 36.5% -52.6% 16.6% 39.8% -4.3% -38.8% -81.5% -14.5% -32.7% -30.7% -0.7% 82.6% -17.6% -0.9% -12.2% 31.3% 0.3% -29.5% -13.2% YTD 2017 vs. YTD 2016 (% change) YTD 2017 vs. Print+ Digital Editions 9.2% -5.7% 7.7% 3.7% -3.4% -3.1% -8.5% 10.3% -5.7% 17.3% 4.0% -1.4% 1.6% -8.4% -0.2% 0.0% 3.8% 15.4% -2.6% 6.3% 5.0% -4.1% 5.1% 1.4% 10.0% 20.4% 1.2% -6.7% 8.1% -12.4% -21.1% 13.2% -8.1% 2.5% 12.3% 17.0% 10.7% Total Total 360° 6,957 19,698 79,177 8,067 4,511 7,306 12,831 10,322 13,861 6,599 23,823 15,792 9,246 5,590 7,201 3,027 2,196 10,298 15,145 1,475 12,889 3,154 21,466 34,470 6,635 2,664 9,651 5,634 24,211 11,952 2,980 21,739 6,100 9,007 20,554 8,729 48,220 Video - 197 4,329 41 - 249 81 73 - - - 236 813 2 - 5 - 102 232 - 193 - 176 2,346 - 13 26 31 59 977 - 103 103 - 1,309 - 3,228 Mobile Web 717 5,863 26,386 877 64 2,757 3,523 1,512 5,224 360 2,610 5,750 2,134 1,911 3,510 986 42 2,271 5,645 63 3,887 122 3,804 9,912 208 122 3,506 729 7,308 6,734 606 13,597 2,006 2,388 10,516 1,792 19,769 Web Web (Desktop/ Laptop) 265 1,572 6,014 100 12 624 2,025 1,173 1,967 158 2,084 2,374 790 806 1,006 463 - 770 3,378 23 1,556 48 1,630 3,613 37 109 921 435 3,603 1,201 215 5,890 1,778 1,859 3,871 988 6,823 YTD AVERAGE - as of April 2017 (000) - as of AVERAGE YTD Print+ Digital Editions 5,975 12,067 42,448 7,050 4,435 3,677 7,202 7,565 6,670 6,081 19,128 7,432 5,509 2,871 2,686 1,573 2,154 7,154 5,890 1,389 7,253 2,984 15,855 18,599 6,390 2,421 5,198 4,438 13,241 3,040 2,158 2,149 2,213 4,761 4,858 5,949 18,399 Total Total 360° 2.9% -3.7% 0.5% -0.7% -3.4% -27.0% -6.9% 15.4% -6.1% 9.5% -6.9% -12.3% 0.6% 10.4% -2.5% -2.2% 6.1% 3.7% -10.4% 7.8% 15.7% 1.0% 6.8% -3.0% -10.4% 11.0% -23.1% -15.9% 7.7% 78.3% -19.4% 10.4% 11.3% -3.8% 18.0% -9.3% 3.9% Video - + 17.6% + - -75.3% + -54.0% - - -100.0% 282.2% + + - + - -56.1% 131.6% - + - 145.5% -7.5% -100.0% -84.3% -100.0% + -49.7% 252.6% - -49.0% 727.3% -100.0% 268.0% - 58.5% Mobile Web -27.1% -2.3% -2.6% -28.2% -2.1% -46.3% 11.9% 4.2% -10.0% -34.3% -52.0% -18.3% -13.1% 71.6% 2.7% -1.6% 181.5% -8.3% -26.6% + 45.8% + 10.2% 2.4% -83.1% -40.2% -41.4% -40.0% 4.7% 174.9% -12.7% 21.4% 55.6% -5.5% 7.9% -40.9% -1.7% Web Web (Desktop/ Laptop) -11.5% -4.3% -29.7% 8.0% - -2.2% -26.2% 79.2% 4.7% -34.5% 2.4% -34.2% -24.6% -10.9% -22.2% -13.6% - -20.0% 17.3% - 1.9% + 7.5% -30.0% -75.8% -16.1% -37.4% -32.9% 19.3% 80.4% -17.4% -5.2% -0.9% 6.4% 7.9% -38.0% -13.1% April 2017 vs. April 2016 (% change) April 2017 vs. Print+ Digital Editions 9.2% -5.7% 7.7% 3.7% -3.4% -3.1% -8.5% 10.3% -5.7% 17.3% 4.0% -1.4% 1.6% -8.4% -0.2% 0.0% 3.8% 15.4% -2.6% 6.3% 5.0% -4.1% 5.1% 1.4% 10.0% 20.4% 1.2% -6.7% 8.1% -12.4% -21.1% 13.2% -8.1% 2.5% 12.3% 17.0% 10.7% Total 360° Total 6,789 20,599 78,231 8,190 4,639 9,039 13,952 9,174 14,512 6,108 24,871 17,303 8,633 5,206 8,292 3,030 2,102 10,355 15,928 1,307 10,432 3,113 20,766 35,764 7,444 2,396 12,034 7,055 23,277 7,144 3,638 16,721 5,690 9,810 16,322 9,439 41,755 Video - - 3,632 - - 639 - 50 - - 107 80 - - - - - 249 76 - - - 87 2,255 85 51 54 - 318 297 - 347 11 417 560 - 1,843 Mobile Web 1,003 6,221 26,600 1,278 48 3,948 3,318 1,414 5,683 638 4,608 6,695 2,216 1,240 4,191 943 27 2,955 7,488 - 2,255 - 3,961 10,505 1,336 209 5,518 1,499 7,676 2,707 661 9,096 1,389 3,112 8,006 2,906 16,175 YEAR AGO - April 2016 (000) AGO - YEAR Web Web (Desktop/ Laptop) 313 1,580 8,568 115 - 659 2,766 849 1,757 284 1,769 2,987 994 833 1,409 514 - 949 2,314 - 1,267 - 1,629 4,662 215 125 1,328 800 3,036 670 241 5,380 1,883 1,634 3,431 1,449 7,114 Print+ Digital Editions 5,473 12,798 39,431 6,797 4,591 3,793 7,867 6,861 7,072 5,186 18,387 7,541 5,423 3,133 2,692 1,573 2,075 6,201 6,050 1,307 6,910 3,113 15,088 18,342 5,808 2,011 5,134 4,756 12,248 3,469 2,736 1,898 2,407 4,647 4,326 5,084 16,623 Total Total 360° 6,983 19,843 78,648 8,135 4,482 6,598 12,992 10,583 13,627 6,686 23,150 15,175 8,684 5,747 8,086 2,964 2,230 10,733 14,279 1,409 12,069 3,143 22,186 34,704 6,668 2,659 9,260 5,934 25,061 12,740 2,934 18,468 6,331 9,439 19,261 8,563 43,403 Video - 185 4,271 43 - 158 33 23 - - - 304 500 6 - 19 - 109 176 - 237 - 214 2,086 - 8 - 60 160 1,047 - 177 91 - 2,060 - 2,921 Mobile Web 731 6,079 25,908 917 47 2,119 3,715 1,474 5,117 419 2,210 5,472 1,926 2,127 4,304 928 76 2,710 5,498 20 3,288 122 4,366 10,758 226 125 3,231 899 8,039 7,444 577 11,043 2,161 2,940 8,640 1,716 15,901 - Web Web (Desk top/ Laptop) 277 1,512 6,021 124 - 645 2,042 1,521 1,840 186 1,812 1,966 749 743 1,096 444 - 760 2,715 - 1,291 37 1,751 3,262 52 105 831 536 3,621 1,209 199 5,099 1,866 1,738 3,703 898 6,182 CURRENT MONTH - April 2017 (000) CURRENT MONTH - Print+ Digital Editions 5,975 12,067 42,448 7,050 4,435 3,677 7,202 7,565 6,670 6,081 19,128 7,432 5,509 2,871 2,686 1,573 2,154 7,154 5,890 1,389 7,253 2,984 15,855 18,599 6,390 2,421 5,198 4,438 13,241 3,040 2,158 2,149 2,213 4,761 4,858 5,949 18,399 - - Publishing Company Bonnier Corporation Meredith Corporation Inc. Time Inc. Time Outdoor Sportsman Group Playboy Enter prises Inc. Hearst Magazines Bonnier Corporation Rodale Inc. Meredith Corporation Media Trusted Brands Inc. Time Hearst Magazines Hearst Magazines Rodale Inc. Bonnier Corporation Meredith Corporation Hearst Magazines Meredith Corporation Active Interest Media Smithsonian Enterprises American Inc. Media, Inc. Time Inc. Time American Inc. Media, TEN Inc. Time Inc. Time Media Trusted Brands Condé Nast Emmis Publishing Atlantic Media The Economist Newspaper Limited Media Trusted Brands Condé Nast This Old House Ven LLC tures, Inc. Time Magazine Brand Outdoor Life Parents People People en Español Petersen's Hunting Playboy Popular Science Prevention Rachael Ray Every Day Reader's Digest Real Simple Road & Track Runner's World Saveur Ser Padres Seventeen Shape Ski Smithsonian Soap Opera Digest Southern Living Sports Illustrated Star Street Rodder StyleWatch Sunset of Home Taste Vogue Teen Monthly Texas The Atlantic The Economist The Family Handyman The New Yorker This Old House Time

8 Magazine Media’s Most Trusted Source Since 1947 6/12/2017 minonline.com Total Total 360° 28.2% 8.0% 31.4% -15.8% 34.6% 11.0% 6.3% 23.6% 0.3% 7.8% 4.9% 6.2% 7.1% 2.2% Video + - + -70.6% 209.3% - 87.7% 34.5% -67.6% 106.8% 332.5% - - 43.4% Mobile Web 22.6% -21.5% 45.9% -19.0% 48.5% 23.8% 3.9% 65.6% 2.4% 0.4% 28.9% -2.3% 131.3% 0.3% Web Web (Desktop/ Laptop) -1.6% 4.5% 54.3% -30.1% -6.8% + -10.3% 32.9% -5.8% -18.7% -16.1% -4.6% 45.3% -12.0% YTD 2017 vs. YTD 2016 (% change) YTD 2017 vs. Print+ Digital Editions 6.5% 8.8% 13.2% -2.7% 5.3% 5.9% 2.4% -1.0% 3.3% 26.5% 2.0% 13.6% -3.1% 5.4% Total Total 360° 6,033 4,396 13,216 30,316 25,162 1,389 18,754 2,718 59,023 15,375 20,780 19,369 2,518 1,818,154 100.0% Video 895 - 341 152 4,644 - 1,938 698 24 2,423 182 - - 73,322 4.0% Mobile Web 1,350 78 4,491 14,156 9,630 114 3,503 712 34,180 6,489 3,117 6,249 224 575,394 31.6% Web Web (Desktop/ Laptop) 592 35 1,801 3,892 2,962 47 1,655 271 14,483 3,450 949 1,779 328 233,635 12.9% YTD AVERAGE - as of April 2017 (000) - as of AVERAGE YTD Print+ Digital Editions 3,197 4,284 6,583 12,116 7,926 1,228 11,659 1,036 10,336 3,013 16,531 11,341 1,966 935,804 51.5% Total Total 360° 17.7% 7.8% 32.3% -22.6% 36.3% 1.0% 1.9% 35.2% 0.6% 4.9% 6.1% 9.0% -8.9% 1.9% Video + - + -71.9% 548.9% - 50.9% 364.0% -89.4% 91.6% + - - 39.4% Mobile Web 40.8% -28.3% 41.5% -31.8% 36.2% -54.5% -5.9% 50.4% 3.5% -4.7% 15.6% 7.9% 58.3% -0.5% In certain instances, reported metrics have been derived from small sample sizes which decrease reliability of audience projection. In certain instances, Web Web (Desktop/ Laptop) -23.6% -12.0% 74.7% -37.7% -8.1% - -25.6% 39.8% -6.9% -16.6% 3.1% -12.6% -55.4% -12.5% April 2017 vs. April 2016 (% change) April 2017 vs. Print+ Digital Editions 6.5% 8.8% 13.2% -2.7% 5.3% 5.9% 2.4% -1.0% 3.3% 26.5% 2.0% 13.6% -3.1% 5.5% Total 360° Total 4,691 4,062 9,792 34,203 17,183 1,261 18,210 1,868 58,144 14,177 19,298 17,897 2,653 1,750,192 100.0% Video - - - 494 705 - 1,503 88 94 1,144 - - - 47,902 2.7% Mobile Web 1,094 99 3,010 16,495 6,075 101 3,449 523 33,112 6,511 2,332 6,071 151 561,233 32.1% YEAR AGO - April 2016 (000) AGO - YEAR Web Web (Desktop/ Laptop) 595 25 968 4,762 2,876 - 1,869 211 14,929 4,139 753 1,844 473 251,336 14.4% Print+ Digital Editions 3,003 3,938 5,814 12,452 7,527 1,160 11,389 1,046 10,009 2,382 16,213 9,982 2,029 889,721 50.8% Total Total 360° 5,521 4,377 12,952 26,480 23,418 1,274 18,564 2,527 58,521 14,866 20,475 19,502 2,416 1,783,832 100.0% Video 330 - 419 139 4,576 - 2,269 409 10 2,193 472 - - 66,774 3.7% Mobile Web 1,539 71 4,258 11,257 8,271 46 3,246 787 34,270 6,207 2,696 6,549 239 558,211 31.3% - Web Web (Desk top/ Laptop) 454 22 1,691 2,968 2,644 - 1,390 295 13,905 3,453 776 1,612 211 219,929 12.3% CURRENT MONTH - April 2017 (000) CURRENT MONTH - Print+ Digital Editions 3,197 4,284 6,583 12,116 7,926 1,228 11,659 1,036 10,336 3,013 16,531 11,341 1,966 938,918 52.6% Publishing Company Hearst Magazines Meredith Corporation Inc. Time American Inc. Media, Condé Nast Hearst Magazines Condé Nast Condé Nast LLC WebMD, Condé Nast Hearst Magazines Rodale Inc. Active Interest Media Magazine Media 360° is an industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print+digital editions, websites and video) to provide a comprehensive and accurate picture of magazine media vitality. Magazine Media 360° uses data from leading third- websites and video) to provide a comprehensive accurate picture of magazine media vitality. Magazine Media 360° is an industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print+digital editions, consistent Created as a credible, Audience Report. Magazine Media 360° Brand The MPA in reporting on the prior month's audience at www.magazine.org The data is released around the last week of each month, representing 95% of the reader universe. party providers and currently covers 126 magazine media brands from 30 companies, The Magazine Media 360° Social Report is released separately on a quarterly basis. marked the first time ever any media industry measured and communicated cross-platform consumer demand by brand. which launched October 2014, Magazine Media 360°, and cost-free measurement tool, Magazine Brand & Country Town Home Traditional + Leisure Travel Us Weekly Fair Vanity Veranda Vogue W WebMD Magazine Wired Day Woman's Health Women's Journal Yoga (000) Total Share by Platform (%) * Numbers reported for print+digital editions reflect print only and are generated from GfK MRI audience prototype. 2016 due to a comScore tagging error. and Feb. and (B) Shape are estimated for Jan. (A) Family Fun and Ser Padres are rolled up into Parents for both 2015 2016, Video data for: and Web, Mobile Desktop/Laptop, ** Meredith Corporation’s Cells with a "+" indicate digital data was not available in prior year. not reported or has no value. Cells with a "-" indicate digital data was either not available, Note: SOURCES: Affluent Survey USA. Accessed Prototype; or Fall 2016 and Spring Ipsos DoubleBase 2016 and DB 2015; GfK MRI American Consumer® Print+Digital Fall 2016 and 2015, GfK MRI's Survey of the - Print+Digital Editions: April 2016; U.S. April 2017 and comScore Media Metrix®; (Desktop/Laptop): Web - April 2016; U.S. April 2017 and comScore Mobile Metrix; Web: - Mobile April 2016; U.S. April 2017 and Video Metrix; comScore Video: - Video Metrix; March 2017 and 2016; U.S. comScore Video: - to Date Year Affluent Survey USA. Accessed Prototype; or Fall 2016 and Spring Ipsos DoubleBase 2016 and DB 2015; GfK MRI American Consumer® Print+Digital Fall 2016 and 2015, GfK MRI's Survey of the - Print+Digital Editions: April 2016; U.S. April 2017 and January 2016 - comScore Media Metrix® January 2017 - (Desktop/Laptop): Web - AprilApril 2016; U.S. 2017 and January comScore Media Metrix® January 2016 - 2017 - Web: - Mobile April 2016; U.S. April 2017 and January 2016 - comScore Media Metrix® January 2017 - Video: - MEASURED: WHAT'S GfK MRI measures print + digital editions' net audience; Ipsos editions only. Adult 18+ readers (in thousands). The unduplicated estimate of the average issue Audience: - Print+Digital Editions The reported number of unique P6+ individuals (in thousands) that have visited a website on desktop or laptop at least once in the specified reporting period. Visitors: (Desktop/Laptop) Unique Web - Android platforms) at least once in the specified reporting period. The reported number of unique P18+ individuals (in thousands) that have visited a website via mobile device (including iOS and Visitors: Unique Web - Mobile clearly-branded video channel. through a separate, if reported, Those unique P6+ viewers (in thousands) who watched a video at least once in the specified reporting period through player owned or operated by publisher (regardless of where that was viewed) and/or, Viewers: Video Unique - Such page views. page views as a percent or share of the larger domain’s data for the brand’s publishers were asked to provide server-side In such instances, the comScore data reflects incorporation of a magazine brand's unique visitors/viewers into larger domain which includes non-magazine visitors/viewers. In certain instances, Note: share was then applied to the total comScore or Online reported unique visitor/viewer data for larger domain derive appropriate magazine-specific visitors/viewers. About Magazine Media 360°

6/12/2017 Magazine Media’s Most Trusted Source Since 1947 9 minonline.com ON BRAND | OFF PAGE THR Shares Terms of New Partnership with MVPIndex New social intelligence platform will reveal engagement-based charts. The Hollywood Reporter has entered into a partnership with MVPin- dex, a real-time social media intelligence platform for sports and entertainment, to create a menu of social media-based rankings of notable people in various entertainment categories. THR will release the charts weekly in print and on THR.com. As part of the terms of the partnership, Silvio Pietroluongo, VP of charts & data development for The Hollywood Reporter-Billboard Me- dia Group, tells min that THR provides the platform and chart exper- tise and MVPIndex supplies the data. "We join forces to promote what we hope to be intriguing and re- flective rankings of social media engagement, beneficial to the per- sonalities being tracked, the fans that follow them and the brands that work with such personalities," he says. Additionally, THR and MVPIndex have worked jointly on identifying certain relevant chart categories to present to the industry and consumers. The first categories that were released are: Top Actors, Top Comedians and Top TV Personalities. "MVPIndex had been making a name for itself in the sports arena as a way for brands and athletes to connect based on the social metrics they were tracking," Pietroluongo says. When MVPIndex decided to enter the entertainment space, THR was the first company it contacted to discuss a possible partnership. Glamour Moves Women of the Year Awards to Brooklyn With no permanent venue, the brand mulls alternating between NYC and LA. Last week, Glamour announced a new venue for its 2017 Women of the Year Awards and Live Summit. The annual event is heading to Brooklyn for the first time, with events and programming being held at the Brooklyn Museum in Prospect Heights and Kings Theatre in Flatbush. L’Oréal Paris has been named the title sponsor of the awards for the 16th consecutive year. The ceremony, which has taken place for more than 25 years, is set for November 13th this year. Past Women of the Year honorees include Malala Yousafzai and Hillary Clinton. The event has no permanent venue, so why Brooklyn? "This is not the year to be seated in a stuffy ballroom!" Glamour Editor-in-Chief Cindi Leive says. "I live in Brooklyn, so every day I get to see up close all the incredible contributions young women there are making to the arts, fashion, activism and culture. I can't think of a better place to be right now." The brand also revealed that it plans to build out ways to engage the local communities with the event later this year—this includes inviting girls and young women from the area to share their voices. "Glamour’s goal last year was to grow Women of the Year and make the event available to new audiences," Leive says. "Los Angeles was the perfect place to launch with a focus on entertainment and tech. In that same spirit, this move allows us to work with local changemakers in the Brooklyn community, and couldn’t think of better place to celebrate trailblazing women and inspire the next generation of innovators and leaders." Leive also says that it’s too early to announce plans for next year’s location, but that Glamour is bouncing around the idea of alternating between venues in New York and Los Angeles. SOUND BITE NEXT WEEK READ MORE “Millennials are leading the way for all of us to live the most fulfilling lives and Behind Playboy's Strategy to Look Hearst Partners Up with Scripps Again careers possible." -Ann Shoket, Author and Back on Its Glory Days for Another TV-Inspired Magazine former Seventeen editor-in-chief

10 Magazine Media’s Most Trusted Source Since 1947 6/12/2017 minonline.com