2013 Chromazone – Las Vegas, Nevada, January 31St Onsite Written Report Back

2013 ChromaZone – Las Vegas, Nevada, January 31st Onsite Written Report Back

Overview

Romance, enduring and timeless, was one of the most important discussion points during this session. “Grand Passion” encompasses not only an emotional side but also materials as we embrace noble material; specifically metals that don’t oxidize, staying true to their form as we want to stay true to heart.

From this, metallic finishes and interference pigments are important across all hues. The color “Hack Attack” can appear green, copper or red depending on your viewing angle and lighting. Every color was discussed using possible special effects and the desire to “shape shift” our colors has never been stronger.

The special effects colors come to our passion for science and technology. Not only is tech part of our daily lives but will drive new techniques for color and product going forward. But our technology will occasionally get a “time out” as we return, once again, to things and colors that are authentic and real.

We have frugal fatigue and bright, fresh colors will get us through those days, helping us celebrate something beautiful, something wild or something exotic. For those days when “upbeat” is too much, we can retreat to self-reflection and romance. There are misted violets and blues that have an earthy mysticism and light values that carry us from dismal days to better times ahead.

Through it all, our need to be grounded, whether with hues reminiscent of times past or the strength of a familiar brown, was important in all discussions and for palettes going forward.

The colors:

Reds Sticky Sweet (bright) It's a red that suggests the romantic blood coursing in our veins. It provides a punch, a moment of brightness and a bit of naughtiness. After all, it is passionate. But it can also be delicious to look at; it’s the red of a candy apple, of a hot rod’s paint job and your valentine’s roses.

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Any unauthorized use or possession of CMG’s copyrighted Color Forecasts and/or related information shall be prosecuted to the fullest extent by CMG. Reproduction of this information in whole or in part is strictly forbidden without the express written permission of the Color Marketing Group. ©2009 COLOR MARKETING GROUP. All Rights Reserved. Fall Conference, Brooklyn, New York, April 2010 2013 ChromaZone – Las Vegas, Nevada, January 31st Onsite Written Report Back

Sanded (pale shell) This conjurer of faded romanticism is frothy with the comfort of fluff and frosting. From our continuing love of swirls and puff atop our sweets, this hue is slightly off with the softened look of frosting. The color will appear matte in products with details such as sanded glass and sueded surfaces.

Green Hack Attack This is an update on nature with tech effects. It can be chameleon when paired special effect pigments; shifting from green to red to copper. It finds its identity rooted in nature; especially the landscapes of South America. The influence of Brazil and other Central and South American countries’ natural surroundings provide a new source of inspiration for greens. As color changes in nature, so will this green. It is authentic under its guise of technology.

Blue Feathered A bit of Rio celebration , a bit of postwar retro and a bit of 80s glam come together in this teal- based blue. It heralds the return of teal and aqua but is natural and fresh. From Rio comes the nature and passion of the country and Carnivale, the postwar era introduced many to aqua and the glam of jewel tones is made new with a color as crisp as the Dom Pedro aquamarine just released to public view. It is, however, new. This color is not mimicking or mocking the past. It is noble (natural materials) and respectful.

Shaman One of the mystically influenced hues, this ethereal color stands for our quest for spiritual awareness, alternative thinking and the wish to do right by others. In a time of self-reflection, this almost transparent color can be a protective shroud of soft, pale blue. Pearlized

Violet AND THEN THERE’S MAUVE (key color) It’s time. Mauve returns. But as a romantic version of the true mauve known in Europe; and seen through reminiscing and loves past. In addition, it is part of a spiritual journey and its misted appearance is carried through the heavens making it mystical and enlightening. This key color represented many areas of discussion with its ability to colorshift, be mystical, romantic and, look natural.

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CRAZY LOVE Edgy passion, new loves and crazy love. Move forward, look ahead with vitality and energy. This is not a shrinking violet, it is modern dance, wild gardens and hip hop all in one. There are no excuses to be made as a hue like this is only meant to have fun. A reaction to a difficult period, it’s time for Crazy Love!

Orange Melon-Choly, Baby Always part of the Southwest landscape, and a post-war color inspiration, this hue introduces the feel of a resort lifestyle. Its healthy and devil-may-care attitude also has a sense of whimsy. Introduced as a reaction to bad times, it is as natural as California fruit and loaded with fun! Expect it to add its healthy vibe to home, electronics and action/recreation in everything from soft fabrics to bright plastics.

Yellow Resin It’s the yellow of simple, primitive materials and nature. Amber, wicker, bamboo and resins all take their stand in reintroducing themselves to the golden side of the palette. Glossy, varnish finishes, allowed to age gracefully, suggest the richness of this yellow. Mellowed with age, its primitive appearance also connects it to the earth and geo-history. Plastics, stones and shiny fabrics will be either modern or traditional depending on their use.

Tonals Inkwell (dark) A blue-based black with a dual personality. On one side, representing discussions of nature, it is oily, slick and dark. It is technology and science. On the other side, it is the dark romance of a midnight sky; the ink of a handwritten note and the evenings spent pining for one’s special love. From fashion to automotive to electronicto home, this shaded hue will envelope much as the sky heavens cover the earth.

Fretwork (light) Another side of romance that is lighthearted. Brighter than “Sanded,” it is almost white, with just the slightest bit of nuance. It is the lightness of being when one finds joy in another person or the discovery of self. It is the inner light that connects us and, in that level of connectedness,

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is also the hue to add brightness to the other colors in the palette. Allow it to accent and spark the other colors on the palette.

Brown Noblewood The conversation returned to earthly elements and the importance of a grounding hue. This brown, as in other colors in the collection, feels authentic. It represents the reuse, recycle and reinvent sensibility that is important to everyone. It is a color to be cherished and admired. As it ages, whether in a dried flower bouquet or patinaed wood, it expresses what we have held dear; our pasts and our families and the things we’ve loved.

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