Private Placement Offering Memorandum for Bidorium LLC
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Private Placement Offering Memorandum for Bidorium LLC “A Crowdsourcing Software Framework for Quantifying the Built Environment.” © 2019 BIDORIUM, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL (OMR119-0601 Bidorium Private Placement Offering Memorandum) PRIVATE PLACEMENT OFFERING MEMORANDUM FOR BIDORIUM LLC TABLE OF CONTENTS Table of Contents Executive Summary..................................................................................................................................................5 Overview ......................................................................................................................................... 5 Financial Highlights ........................................................................................................................ 5 Capital Raise .................................................................................................................................... 5 Return on Investment ...................................................................................................................... 6 Frequently Asked Questions............................................................................................................ 7 1. How does Bidorium make money? ........................................................................................................................ 7 2. What are the Project-Based Fees and Subscription Fees? ...................................................................................... 7 3. What is Bidorium’s value proposition?.................................................................................................................. 7 4. What about future competition? ............................................................................................................................. 7 5. What is the exit strategy? ....................................................................................................................................... 7 6. What is the timeline for initial ROI and revenue sharing? ..................................................................................... 7 7. Will Bidorium provide profit and loss reports? How Often? ................................................................................. 7 8. What’s the minimum reservation? ......................................................................................................................... 7 9. What are the unit values? ....................................................................................................................................... 7 10. Will my equity be diluted? ..................................................................................................................................... 8 11. What happens to my equity after Capital contribution is returned? ....................................................................... 8 12. How are Capital contribution & Preferred Return payments calculated? .............................................................. 8 13. How are royalty payments calculated? .................................................................................................................. 8 14. What rate of return is anticipated? ......................................................................................................................... 8 15. Who has fiduciary responsibility for the funds and disbursements? ...................................................................... 8 16. How will Bidorium use the funds raised in the seed round? .................................................................................. 8 17. What is the breakdown of expenses? ..................................................................................................................... 8 Situation Review .......................................................................................................................................................9 Market Opportunity ......................................................................................................................... 9 Current Situation ............................................................................................................................. 9 Current Movement .......................................................................................................................... 9 Bidorium’s Solution ........................................................................................................................ 9 Product-Brief .......................................................................................................................................................... 10 PLANEBIM™ ............................................................................................................................... 10 PB Modell™ ................................................................................................................................................................ 10 PB Preis™ ................................................................................................................................................................... 10 PB Dash™ ................................................................................................................................................................... 10 Benefits ................................................................................................................................................................... 11 Bidorium’s Impact on the Industry ................................................................................................ 11 1. Transforms Bid-Solicitation Process without Disruption .................................................................................... 11 2. Increases Bidding Capacity by an Order of Magnitude ....................................................................................... 11 3. Reduces Contractor Overhead Costs .................................................................................................................... 11 Value Proposition .................................................................................................................................................. 12 Bidorium’s Benefits to Stakeholders ............................................................................................. 12 1. Creates Additional Revenue for Architects (Hosts) ............................................................................................. 12 2. Increases Contractor Revenue .............................................................................................................................. 12 3. Increases Preconstruction Throughput ................................................................................................................. 12 © 2019 BIDORIUM, LLC. ALL RIGHTS RESERVED. 2 (OMR119-0601 Bidorium Private Placement Offering Memorandum) PRIVATE PLACEMENT OFFERING MEMORANDUM FOR BIDORIUM LLC TABLE OF CONTENTS Business Model ..................................................................................................................................................... 13 Revenue Sources ........................................................................................................................... 13 Collaboration Room .................................................................................................................................................... 13 Bid Room Hosting ....................................................................................................................................................... 13 Modell U. .................................................................................................................................................................... 13 Market Segmentation & Targeting ....................................................................................................................... 14 Market Research Overview ........................................................................................................... 14 Market Brief .................................................................................................................................. 14 Advertising and Promotion .................................................................................................................................. 16 Marketing Objective ...................................................................................................................... 16 Pre-launch Blog Posts.................................................................................................................................................. 16 Pre-launch Webinar Demo .......................................................................................................................................... 16 Post-launch Marketing ................................................................................................................................................. 16 Marketing Priorities ............................................................................................................................................... 17 Stratification .................................................................................................................................. 17 Adoption & Growth Strategy ...............................................................................................................................