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RAB / Gfk MRI AUTO PROFILE: Hyundai Adults 18+ Own/Lease

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RAB / Gfk MRI AUTO PROFILE: Hyundai Adults 18+ Own/Lease RAB / GfK MRI AUTO PROFILE: Hyundai Adults 18+ Own/Lease Own/Lease Own/Lease Own\ Lease Hyundai Accent Hyundai Elantra Hyundai Santa Fe Hyundai Sonata Unwgtd 48646 189 545 401 634 Weighted (000) 244084 963 2550 2056 2981 Adults 18+ Horz % 100.00 0.39 1.04 0.84 1.22 Vert % 100.00 100.00 100.00 100.00 100.00 Index 100 100 100 100 100 Unwgtd 24620 98 283 223 305 Weighted (000) 117785 416 1233 1074 1344 Male Horz % 100.00 0.35 1.05 0.91 1.14 Vert % 48.26 43.24 48.34 52.24 45.07 Index 100 90 100 108 93 Unwgtd 24026 91 262 178 329 Weighted (000) 126299 546 1317 982 1638 Female Horz % 100.00 0.43 1.04 0.78 1.30 Vert % 51.74 56.76 51.66 47.76 54.93 Index 100 110 100 92 106 * * * Unwgtd 3885 21 55 31 49 Weighted (000) 30253 132 291 290 347 Age 18-24 Horz % 100.00 0.44 0.96 0.96 1.15 Vert % 12.39 13.69 11.43 14.12 11.65 Index 100 110 92 114 94 * Unwgtd 8183 32 92 63 115 Weighted (000) 43389 153 521 293 526 Age 25-34 Horz % 100.00 0.35 1.20 0.68 1.21 Vert % 17.78 15.86 20.43 14.25 17.65 Index 100 89 115 80 99 * Unwgtd 8605 25 108 75 105 Weighted (000) 40230 125 399 379 504 Age 35-44 Horz % 100.00 0.31 0.99 0.94 1.25 Vert % 16.48 12.96 15.65 18.45 16.89 Index 100 79 95 112 102 * Unwgtd 8861 47 111 79 110 Weighted (000) 43105 245 459 350 470 Age 45-54 Horz % 100.00 0.57 1.06 0.81 1.09 Vert % 17.66 25.41 17.99 17.00 15.76 Index 100 144 102 96 89 * Unwgtd 8498 33 104 84 121 Weighted (000) 40725 172 568 452 642 Age 55-64 Horz % 100.00 0.42 1.40 1.11 1.58 Vert % 16.68 17.83 22.29 21.97 21.54 Index 100 107 134 132 129 GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable Radio Advertising Bureau / www.rab.com RAB / GfK MRI AUTO PROFILE: Hyundai Adults 18+ Own/Lease Own/Lease Own/Lease Own\ Lease Hyundai Accent Hyundai Elantra Hyundai Santa Fe Hyundai Sonata * Unwgtd 10614 31 75 69 134 Weighted (000) 46383 137 311 292 492 Age 65+ Horz % 100.00 0.30 0.67 0.63 1.06 Vert % 19.00 14.25 12.21 14.21 16.49 Index 100 75 64 75 87 Unwgtd 47284 182 525 387 617 Weighted (000) 232046 917 2413 1880 2844 Age 21+ Horz % 100.00 0.40 1.04 0.81 1.23 Vert % 95.07 95.30 94.62 91.41 95.39 Index 100 100 100 96 100 Unwgtd 12068 53 147 94 164 Weighted (000) 73642 284 812 583 874 Age 18-34 Horz % 100.00 0.39 1.10 0.79 1.19 Vert % 30.17 29.55 31.86 28.37 29.31 Index 100 98 106 94 97 Unwgtd 24996 108 312 207 327 Weighted (000) 134658 567 1446 1151 1617 Age 18-49 Horz % 100.00 0.42 1.07 0.85 1.20 Vert % 55.17 58.86 56.69 55.99 54.24 Index 100 107 103 101 98 Unwgtd 25649 104 311 217 330 Weighted (000) 126724 522 1379 1022 1500 Age 25-54 Horz % 100.00 0.41 1.09 0.81 1.18 Vert % 51.92 54.22 54.08 49.70 50.31 Index 100 104 104 96 97 Unwgtd 25964 105 323 238 336 Weighted (000) 124059 541 1426 1181 1616 Age 35-64 Horz % 100.00 0.44 1.15 0.95 1.30 Vert % 50.83 56.19 55.93 57.43 54.20 Index 100 111 110 113 107 Unwgtd 23650 81 233 194 307 Weighted (000) 109426 396 1104 905 1364 Age 50+ Horz % 100.00 0.36 1.01 0.83 1.25 Vert % 44.83 41.14 43.31 44.01 45.76 Index 100 92 97 98 102 Unwgtd Weighted (000) 47.00 47.30 46.40 46.70 47.40 Median Age Horz % Vert % Index 100 101 99 100 101 Unwgtd 34564 154 422 345 504 Weighted (000) 179823 848 2069 1799 2411 Race: White Only Horz % 100.00 0.47 1.15 1.00 1.34 Vert % 73.67 88.08 81.12 87.50 80.85 Index 100 120 110 119 110 GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable Radio Advertising Bureau / www.rab.com RAB / GfK MRI AUTO PROFILE: Hyundai Adults 18+ Own/Lease Own/Lease Own/Lease Own\ Lease Hyundai Accent Hyundai Elantra Hyundai Santa Fe Hyundai Sonata * * * Unwgtd 5909 15 47 33 65 Race: Black/African-American Weighted (000) 29535 47 270 153 256 Only Horz % 100.00 0.16 0.91 0.52 0.87 Vert % 12.10 4.93 10.57 7.42 8.60 Index 100 41 87 61 71 * * * * Unwgtd 2388 6 26 7 22 Weighted (000) 8358 26 68 13 97 Race: Asian Horz % 100.00 0.31 0.81 0.16 1.17 Vert % 3.42 2.66 2.67 0.64 3.27 Index 100 78 78 19 95 * * Unwgtd 8173 20 76 23 65 Weighted (000) 34726 67 212 104 314 Race: Other Race/Multi-Racial Horz % 100.00 0.19 0.61 0.30 0.91 Vert % 14.23 6.99 8.31 5.08 10.54 Index 100 49 58 36 74 * * Unwgtd 6851 19 54 28 74 Hispanic, Latino, Spanish Weighted (000) 37743 104 231 146 401 Origin or Descent Horz % 100.00 0.28 0.61 0.39 1.06 Vert % 15.46 10.83 9.07 7.09 13.45 Index 100 70 59 46 87 * * * * Unwgtd 1739 8 20 12 30 Hispanic, Personally Speak Weighted (000) 6214 33 57 60 131 Only English at Home Horz % 100.00 0.54 0.92 0.97 2.10 Vert % 2.55 3.46 2.24 2.92 4.38 Index 100 136 88 115 172 * * * * Unwgtd 2047 3 16 3 23 Hispanic, Personally Speak Weighted (000) 9439 26 45 4 100 Mostly English, But Some Horz % 100.00 0.27 0.48 0.05 1.06 Spanish at Home Vert % 3.87 2.67 1.78 0.22 3.36 Index 100 69 46 6 87 * * * * Unwgtd 1280 3 7 4 4 Hispanic, Personally Speak Weighted (000) 10474 18 74 39 47 Only Spanish at Home Horz % 100.00 0.17 0.70 0.37 0.45 Vert % 4.29 1.83 2.89 1.91 1.57 Index 100 43 67 44 36 * * * * Unwgtd 1668 5 11 9 13 Hispanic, Personally Speak Weighted (000) 9512 28 55 42 61 Mostly Spanish, But Some Horz % 100.00 0.29 0.58 0.44 0.64 English at Home Vert % 3.90 2.87 2.16 2.05 2.04 Index 100 74 56 53 52 * * * * Unwgtd 99 0 0 0 4 Hispanic, Personally Speak Weighted (000) 1751 0 0 0 63 Spanish and English Equally at Horz % 100.00 0.00 0.00 0.00 3.58 Home Vert % 0.72 0.00 0.00 0.00 2.10 Index 100 0 0 0 293 GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable Radio Advertising Bureau / www.rab.com RAB / GfK MRI AUTO PROFILE: Hyundai Adults 18+ Own/Lease Own/Lease Own/Lease Own\ Lease Hyundai Accent Hyundai Elantra Hyundai Santa Fe Hyundai Sonata * Highest Level Education Unwgtd 6825 23 82 68 116 Completed/Highest Degree Weighted (000) 26213 100 300 328 487 Received: Master's, Horz % 100.00 0.38 1.14 1.25 1.86 Professional School or Doctorate Degree Vert % 10.74 10.40 11.77 15.97 16.33 Index 100 97 110 149 152 Unwgtd 10965 52 154 115 172 Highest Level Education Weighted (000) 46746 248 684 546 731 Completed/Highest Degree Horz % 100.00 0.53 1.46 1.17 1.56 Received: Bachelor's Degree Vert % 19.15 25.81 26.81 26.57 24.51 Index 100 135 140 139 128 * * * * Highest Level Education Unwgtd 2649 10 38 19 41 Completed/Highest Degree Weighted (000) 11210 62 163 75 158 Received: Associate Degree, Horz % 100.00 0.55 1.46 0.67 1.41 Academic Vert % 4.59 6.43 6.40 3.64 5.30 Index 100 140 139 79 115 * * * Highest Level Education Unwgtd 3407 17 31 31 50 Completed/Highest Degree Weighted (000) 13775 55 137 129 204 Received: Associate Degree, Horz % 100.00 0.40 0.99 0.93 1.48 Occupational/Vocational Vert % 5.64 5.74 5.37 6.26 6.85 Index 100 102 95 111 121 * Highest Level Education Unwgtd 10089 42 105 78 123 Completed/Highest Degree Weighted (000) 44682 181 457 362 513 Received: Some College, but Horz % 100.00 0.40 1.02 0.81 1.15 No Degree Vert % 18.31 18.77 17.93 17.63 17.20 Index 100 103 98 96 94 * Respondent - Highest Level Education Completed/Highest Unwgtd 10356 34 101 72 99 Degree Received: High school Weighted (000) 71816 237 572 474 689 graduate (High School Horz % 100.00 0.33 0.80 0.66 0.96 Diploma or Equivalent, such as Vert % 29.42 24.66 22.44 23.07 23.12 GED) Index 100 84 76 78 79 * * * * Respondent - Highest Level Unwgtd 4355 11 34 18 33 Education Completed/Highest Weighted (000) 29641 79 237 141 200 Degree Received: 11th Grade Horz % 100.00 0.27 0.80 0.48 0.67 or Less or 12th Grade, No Diploma Vert % 12.14 8.21 9.29 6.87 6.69 Index 100 68 77 57 55 * * * * Unwgtd 3403 14 41 23 39 Currently Attending College or Weighted (000) 19372 86 199 201 216 University Horz % 100.00 0.44 1.03 1.04 1.12 Vert % 7.94 8.94 7.79 9.76 7.25 Index 100 113 98 123 91 Unwgtd 25438 107 337 252 358 Weighted (000) 119890 521 1511 1187 1678 Employed Full Time Horz % 100.00 0.43 1.26 0.99 1.40 Vert % 49.12 54.12 59.25 57.73 56.29 Index 100 110 121 118 115 GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable Radio Advertising Bureau / www.rab.com RAB / GfK MRI AUTO PROFILE: Hyundai Adults 18+ Own/Lease Own/Lease Own/Lease Own\ Lease Hyundai Accent Hyundai Elantra Hyundai Santa Fe Hyundai Sonata * * Unwgtd 5730 27 69 49 87 Weighted (000) 28854 116 315 299 408 Employed Part Time Horz % 100.00 0.40 1.09 1.04 1.41 Vert % 11.82 12.01 12.37 14.54 13.69 Index 100 102 105 123 116 Unwgtd 17478 55 139 100 189 Weighted (000) 95339 326 724 570 895 Not Employed Horz % 100.00 0.34 0.76 0.60 0.94 Vert % 39.06 33.86 28.39 27.73 30.03 Index 100 87 73 71 77 * * * * Unwgtd 1886 12 26 6 20 Weighted (000) 12314 53 136 13 77 Temporarily Unemployed Horz % 100.00 0.43 1.10 0.10 0.62 Vert % 5.05 5.54 5.32 0.62 2.58 Index 100 110 106 12 51 * Unwgtd 10143 29 74 63 127 Weighted (000) 46820 164 344 310 512 Retired from Employment Horz % 100.00 0.35 0.74 0.66 1.09 Vert % 19.18 17.07 13.51 15.08 17.19 Index 100 89 70 79 90 * * * * Unwgtd 2543 6 19 19 26 Not Employed, Principal Weighted (000) 16573 56 120 137 178 Shopper for Household Horz % 100.00 0.34 0.72 0.83 1.07 Vert % 6.79 5.77 4.69 6.66 5.97 Index 100 85 69 98 88 * Unwgtd 7405 40 101 86 125 Occupation: Professional and Weighted (000) 34142 175 449 451 555 Related Occupations Horz % 100.00 0.51 1.32 1.32 1.62 Vert % 13.99 18.21 17.61 21.96 18.61 Index 100 130 126 157 133 * Unwgtd 6595 23 90 68 86 Occupation: Management, Weighted (000) 24720 100 358 239 349 Business and Financial Horz % 100.00 0.40 1.45 0.97 1.41 Operations Vert % 10.13 10.34 14.03 11.65
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