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Pop – up Retail & Advertising Opportunities Highpoint Shopping Centre Pop – Up Retail & Advertising Opportunities Our Market Highpoint Shopping Centre is one of Australia’s largest and fastest growing super regional shopping centres. Strategically located north-west of Melbourne and only 8 kilometres from the CBD, Highpoint’s expansive geographic draw sees it command one of the largest and fastest growing trade areas in Australia, housing over 1.2 million people! Highpoint is the first major retail offer from airport, is only 16 minutes from the CBD & offers ease of access by road, tram or bus. The north-west of Melbourne is a highly dynamic region which has undergone an extensive transformation over the past decade. With a highly diverse customer base, Highpoint Shopping Centre attracts shoppers from nearby suburbs such as Essendon, Moonee Ponds, Flemington, Kensington, Yarraville plus suburbs further afield such as Caroline Springs, Sunbury and Werribee. The Leading Shopping Centre in the West With over 500 stores, Highpoint is proud to house world leading retail brands that provide the best in fashion, food, entertainment and lifestyle. #1 5TH #1 in the Westfor largest BIGGEST 20,000 1.6M in the West for in Melbourne’s Instagram annual website market share, shopping centre MAT, $1B+ West followers visitors 5.2% in Australia $11,106 MARKET annual specialty 16.1M 89,000+ 150,000+ size is $16.4B, in annual sales per Facebook database +13.2% YOY foot traffic followers members square metre Trade Area Profile Insights & Audience Segmentation * TTA customers have been compared with the average Melbourne resident N = 115,000. Analysis Period: Year ending June 2014 Refer to appendix for a detailed explanation of shopping factors © 2014 The Quantium Group Pty Ltd. In Commercial Confidence Pop Up Leasing Pop – Up Retail & Advertising Opportunities Pop-Up Leasing Get maximum exposure with minimum overhead expenses with a short- term Pop Up Lease. > It’s a cost-effective solution to test new concepts or products. > It allows you to be part of the dynamic retail environment. > It raises brand awareness. > You can engage with existing customers or trial new market segments. WE OFFER: Pop Up Retail Kiosks Vacant Shops Pop-Up Leasing Site Information SITE LEVEL PRECINCT SURROUNDING RETAILERS 1 3 PREMIUM MYER, ZARA, BARDOT, GLASSONS, FASHION AESOP 2 3 PREMIUM & COTTON ON, BEVILLES, BONDS, GENERAL SHAVER SHOP, GLORIA JEANS, FASHION OSCAR WYLEE 3 3 PREMIUM & BONDS, TYPO, BEVILLES, OSCAR GENERAL WYLEE, CITY CHIC FASHION 4 3 GENERAL COTTON ON, PROUDS, ROGER FASHION DAVID, RUBI SHOES, SHEIKE 5 3 GENERAL/ MOSSMAN, POLITIX, NOVO, RUBI, MENS TAROCASH FASHION 2 1 3 4 5 6 7 8 9 10 6 3 GENERAL STRANDBAGS, JEANS WEST, NOVO, FASHION WILLIAMS, SANDLER, TAROCASH 7 3 GENERAL SWAROVSKI, SMIGGLE, TONY 11 FASHION BIANCO, LORNA JANE, JACQUI E 8 3 GENERAL L’OCCITTANE, LORNA JANE, FASHION ATHLETE’S FOOT, MARCO GIANNI 9 3 MENS CONNOR, Y.D, GUESS, LORNA JANE, FASHION/ GELATI JEANS, THE ATHLETE’S LIFESTYLE FOOT 10 3 FOOD/ PETER ALEXANDER JUNIOR, REBEL, LIFESTYLE 1001 OPTICAL, FOODCOURT, TARGET 11 3 FOOD/ CHEMIST WAREHOUSE, TARGET, LIFESTYLE KATHMANDU, VODAFONE, TAYLOR MADE Pop-Up Leasing Site Information Continued SITE LEVEL PRECINCT SURROUNDING RETAILERS 13 2 BUDGET ROBINSONS BOOKS, THE FACE FASHION SHOP, ROBINS KITCHEN, HUDSONS COFFEE 14 2 BUDGET FORCAST, AUSTRALIAN FASHION GEOGRPAHIC, ROBINSONS BOOKS, HAIR TO HAIR, MAX THERAPY 15 2 BUDGET PICTURE-A-PRINT, AUSSIE FASHION/ DISPOSALS, BEST & LESS, HARRIS HOMEWARES SCARFE, HUDSONS COFFEE 15A 2 BUDGET TEMT, GODFREYS, BEST & LESS, FASHION/ AUSSIE DISPOSALS, HARRIS HOMEWARES SCARFE 2 16 2 FASHION/ JO MERCER, BRAS N THINGS, 1 YOUTH HAIRHOUSE WAREHOUSE, BAILEY 17 16a FASHION NELSON, FAMOUS FOOTWEAR 19 16 15a 15 14 13 16A 2 FASHION/ BRAS N THINGS, JO MERCER, INTIMATES WITTNER, JD SPORTS, LOVISA 17 2 GENERAL WITTNER, BRAS N THINGS, REJECT FASHION SHOP, ANZ, VODAFONE, JD SPORTS 19 2 LIFESTYLE DUSK, HI-TOUCH MOBILE, CACTUS AND LEATHER, THRIVE HEALTH & FASHION NUTRITION 1 Brand Activations SITE LEVEL PRECINCT SURROUNDING RETAILERS LET YOUR BRAND REACH ITS POTENTIAL AT HIGHPOINT SHOPPING CENTRE EX1 1 ENTERTAINMENT/ JB HI-FI, STRIKE, HOYTS, EB LIFESTYLE/YOUTH GAMES, PLATYPUS SHOES, Captured audience Strong Sales Potential FASHION RESTAURANT PRECINCT, JIMMY RODS, FAST TIMES EX3 2 FRESH FOOD WOOLWORTHS, HIGHPOINT FRUIT Excellent brand reach High traffic and exposure AND VEG, ENTICE FRESH, JOHNS NUTS, FERGUSONS Experiential activations focus on giving your potential customers a high impact and engaging EX4 2 YOUTH FASHION & VANS, NIKE, ADIDAS, TECHNOLOGY SUPERGLUE, BLACK SHEEP, experience that lets them interact with your product and services. LUSH, HOUSE, STARBUCKS EX5 3 PREMIUM MYER, ZARA, GLASSONS, AESOP, In-centre activations are an excellent way to tap into the power of the retail environment and FASHION/ BARDOT, NAPOLEON PERDIS, promote brand awareness. Highpoint has a number of high profile promotional advertising platforms INTERNATIONALS MAZZUCCHELLI’S across the centre including large format activation floor spaces, banners, decals and sampling opportunities perfect for any key season or brand launch campaign. EX3 EX5 EX1 EX4 2 LEVEL 1 LEVEL 2 LEVEL 3 Highpoint Pop-Up Leasing Examples Media Opportunities Digital Media To compliment your retail activities, provide you with insights, and get real- life results, we offer Digital Marketing support that allows you to speak to your customers both in and out of the retail environment. > eDMs and SMSs have the potential to convert to sales, drive traffic in- store and communicate with your customer base. > Digital Screens can drive footfall in-store. > Push notifications can let existing and new customers know about exciting offers. WE OFFER: Digital Screen Advertising WIFI Advertising Email distribution marketing Website Proximity SMS (targeted push notification) Physical Media Physical media harnesses the power of the retail environment and promotes brand awareness. We offer a number of promotional advertising platforms across our centres including: > Entry Door Full Skin Wraps > Escalator Decals > Floor Decals > Glass Balustrades > Large Format Signage (key locations) > Static Bulkhead Banners or Signage > Column Wraps – internal & external > Lift Areas, including Lift Wraps > Car Park Boom Gates Sponsorship Partner and collaborate with centre marketing activations and events to connect with customers in an authentic way. > Reach wider audience levels. > Engage with the community. > Generate leads. > Increase brand awareness. Please Contact Us: Julie Anne Dacumos Senior Business Development Executive Phone: (03) 9319 3338 Mobile: 0447 875 326 Email: [email protected] Lisa To Business Development Executive Mobile: 0422 304 885 Email: [email protected].
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