Rugby League World Cup 2013 Dance Programme Evaluation Report Raising the Game Rugby League World Cup 2013 Dance Programme - Evaluation Report 02 03 Contents
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Grand Visionary Solutions Rugby League World Cup 2013 Dance Programme Evaluation Report Raising the Game Rugby League World Cup 2013 Dance Programme - Evaluation Report 02 03 Contents Contents Executive summary 04 The Dance Programme - summary of programme content 06 The evaluation 08 Success of project against aims and objectives 09 Impact on participants 13 Impact on dance and sports sectors 16 Learning 18 Conclusion 26 Appendices 28 Raising the Game Rugby League World Cup 2013 Dance Programme - Evaluation Report 04 1. Executive summary Achievements • The programme successfully introduced new ways of working which inspired communities to get involved in the Tournament and raised the bar in terms of the quality of match-day entertainment • The project contributed to the creative development of the artists involved by providing them with an opportunity to create work for large-scale arena contexts and contributing in a variety of ways to their professional development • Almost 4,500 people took part in the project and the performances played to live, online and broadcast audiences of over 10 million • The project engaged whole communities and offered participants an experience that gave them new skills, new friendships and built their confidence • The project was an exemplar for cross-sector partnership-building and investment with financial support coming from sports and arts sources, local authorities and trusts and foundations as well as from a range of arts and sports organisations that supported the project in-kind. 05 Executive summary The Dance Programme was created by Grand Visionary Solutions (GVS) for the Rugby League World Cup Tournament 2013 (RLWC2013). It was the lead project of the cultural programme and one of five community initiatives of the Tournament. The programme comprised three distinct but interwoven strands: Road to Victory , choreographed by James Wilton for a group of 47 professional, graduate and student dancers, Pride of Nations , a mass community performance piece choreographed by Jeanefer Jean-Charles and a viral logo - The Refbot - created by New Art Club. The planned programme was augmented by celebrity “From the drama of the Elite, involvement in the opening ceremony from Camilla Dallerup and Erin Boag from Strictly Community and Strictly dance Come Dancing with partners, the presenter performances at the Opening Gethin Jones and ex-Rugby League England Ceremony in Cardiff through the International, Martin Offiah. A further additional performances of Pride of Nations and feature was the involvement of ex-Rugby League Wales International player Gareth the viral dance in all weathers at stadia Thomas in the closing moments of Road to across the UK, to the reprise at Victory . Wembley and the final viral dance The programme achieved its aims and performance in front of a sell-out Old delivered more activity than was originally Trafford crowd, the dance programme planned. It was a powerful demonstration of has delighted hundreds of thousands the unique offer that dance can make in celebratory sporting contexts. Over 4,500 took of people over the past few weeks. It part and live and broadcast audiences of over captured the imagination of the TV 10 million viewed the works at the Opening commentators and brought a Ceremony and other RLWC2013 tournament matches. The Dance Programme brought new wonderful sense of the joyous spectators to Rugby League and new involvement in the Tournament to audiences and participants to dance, the thousands of youngsters and their majority of whom said that their newly families, many of whom were new to acquired interest in Rugby League or dance would continue into the future. Rugby League Rugby League. It gave seasoned fans Cares has now successfully secured funding the chance to see a different for a major legacy project - Join the Momentum interpretation of the game and its - which will develop the skills and infrastructure to sustain dance as a feature of match-day crowds seen through the different entertainment into the future. medium of dance” - Nigel Wood RLWC2013 Director The Dance Programme was an ambitious and complex project and represented a significant learning opportunity for all those involved, from the artists, co-ordinators and producers to the RLWC2013 team. One of the programme’s many achievements has been the development of a pool of artists, producers and organisers with the knowledge and skills to deliver large-scale works within a world-class sporting context. Raising the Game Rugby League World Cup 2013 Dance Programme - Evaluation Report 06 2. The Dance Programme - summary of programme content The Dance Programme was created by Grand A film featuring New Art Club, England Rugby Visionary Solutions (GVS) for the Rugby League League International – Josh Charnley, members World Cup Tournament 2013 (RLWC2013). It of the Elite Cheer-Leader squad and staff of was the lead project of the cultural programme Get-The-Label (one of the RLWC2013 sponsors) and one of five community initiatives of the all dancing The RefBot was produced and Tournament. The programme comprised three available on-line and used as part of the distinct but linked elements: tournament promotion in the latter stages of the build up to the Opening Ceremony; and the Road to Victory, a large-scale piece logo was then performed live on the pitch at choreographed by James Wilton with music by the Opening Ceremony and at all tournament Gareth Williams and costume design by events by the Pride of Nations cast and Kinetika. This was presented at the Opening cheer-leading squads, with the public in the Ceremony in Cardiff, and as part of the stands joining in. Individuals and groups could semi-final activity in London. Performed by a also learn The RefBot from viewing an online bespoke company of 47 professional, graduate tutorial and were encouraged to then make and and student dancers, the performance captured perform their own version of the dance and the passion, skill and thrill of Rugby League. upload video of this to the Fanzone page on the Adrenalin-fuelled and explosive, the RLWC2013 website choreography was athletic, highly detailed and (www.rlwc2013.com/fanzone). compelling, conceived specifically to engage sports fans and to draw new audiences to An additional celebrity dance element was dance. added for the Opening Ceremony. This featured Camilla Dallerup and Erin Boag from Strictly A community engagement programme led by Come Dancing with partners, the presenter Jeanefer Jean-Charles with a team of specially Gethin Jones and ex-Rugby League England recruited dance practitioners leading to International, Martin Offiah, respectively. The pre-match performances of Pride of Nations on celebrity involvement formed part of the the pitch by participants from diverse and hard funding agreement with the Welsh to access communities, across the North West, Government and was additional to the plans in the North East, Wales, Bristol and London. The GVS’ original proposal. The celebrity element music for Pride of Nations was composed by was very helpful in terms of PR for the dance Daniel Gale Hayes. A colourful and vibrant programme in the build-up to the Opening setting for the performance was designed and Ceremony, added thrill to the experience of the executed by Kinetika. community performers and served as a hook and ‘endorsement’ of the programme as a A Dance Logo - The RefBot - commissioned whole for an audience with little or no from New Art Club with music by Gareth experience of or interest in dance. A further Williams. This was a fun, elegant, easy to learn additional feature was the involvement of dance phrase that was disseminated virally in Ex-Rugby League Wales international player advance of the Tournament to build a sense of Gareth Thomas in the closing moments of Road anticipation and involvement. to Victory . 07 The Dance Programme - summary of programme content The evaluation 08 3. The evaluation The purpose of this evaluation is to provide a record of the Dance Programme which reflects on its impact, provide advocacy material for the role of cultural activity in sporting contexts and offer a learning tool for the planning and delivery of future events. It draws on quantitative evidence and the feedback received from all those involved to assess: • The extent to which key aims were achieved • The impact on those involved • The impact on the dance and Rugby League sectors • Practical lessons learnt in the planning and delivery of the event Methodology Feedback was gathered from all those involved in the project including: • Partners • Stakeholders • Creative teams • Dancers • Participants • Project managers Using a variety of methods including: • Questionnaires • Face-to-face and phone interviews • Written reports. The material was collated and overviewed by independent arts consultant Rachel Gibson in March and April 2014. 09 Success of project against aims and objectives 4. Success of project against aims and objectives The programme was conceived as The Dance Programme was successfully three interlocking segments that realised and delivered in line with these objectives. The final programme included more together would: activity than was originally proposed, including the celebrity involvement in the Opening a. Create and present high-quality Ceremony. The delivery of the programme was achieved despite late contractual decisions choreographic work that was fitting for from RLWC2013, which impacted on planning an international sporting context schedules and a final budget of £394,400 (£200,000 less than originally planned). b. Engage audiences and communities a. All three elements of the programme were in the realisation and ownership of a successfully delivered at RLWC2013 world class event tournament venues except at: • The Manchester/Old Trafford semi-final c. Demonstrate the special role that where a planned performance of Road to dance can play within celebratory Victory did not go ahead. This was the most sports contexts significant fall-out from RLWC2013 not having included dance in the original discussions and contract with host venues d.