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Connecting Insurers with Customers through IoT msg IoT Loyalty & Reward Peter Umscheid, CEO Who we are – msg group 11 % 4.8 % Public Automotive 1.5 % Sector Telco & 1.4 % Media Life Science 6.100 & Healthcare employees 1.2 % 21 % Food 1.1 % Banking Travel & Founded in Logistics 25 0.9 % Utilities countries 1980 2.1 % Other Independent Industries 812 m € revenue (2016) 55 % Insurance
© msg global solutions | 2017 2 Competent service around the globe
Locations in German-speaking Select International areas project locations Locations
Germany |
Austria | Poland |
Brazil | Portugal |
Bulgaria | Romania |
Canada | Russia |
China | Serbia |
Czech Republic | Singapore |
Denmark | Slovakia |
India | Slovenia |
Italy | Spain |
Korea | Switzerland |
The Netherlands | United Kingdom |
The Philippines | USA |
© msg global solutions | 2017 3 INSPIRED TO INNOVATE
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VISION MISSION
Make insurance better • . • Consulting Design and build the future • . We are committed to intelligent IT and • Solutions industry solutions — from consulting and Bring innovation to life . • development to implementation. Our services • Partnership enable companies to maximize the opportunities of digitalization and be more profitable over the long-term.
© msg global solutions | 2017 4 Our Customers – SAP for Insurance (excerpt)
FS-RI SAP BI FS-ICM FS-PM (Reinsurance) (Business Intelligence) (Incentive & Commissions) (Policy Management) • AIG • Allianz • Allianz PKV • Achmea • Allianz Italia (R.A.S.) • AXA Deutschland • AXA Deutschland • Comminsure • Allstate • AXA Winterthur • AXA Winterthur • Credendo • Asia Capital Re • Generali • Barmenia • ING Nationale Nederlanden • AXA Deutschland • IKK • BHW • Medibank • AXA Winterthur • Mitsui Sumitomo Re • Die Bayerische • MSIG • Basler Versicherungen • Montpelier Re • Folksam • Medgulf • Catlin US • Munich Re • HUK-COBURG • Nan Shan Life • ERGO (Victoria) • Öffentliche Versicherung • SV Sparkassen-Versicherung • Öffentliche Versicherung Braunschweig • Euler Hermes Braunschweig • VHV • Samsung • Folksam • SCOR Global Life • VPV • Talanx Deutschland • Generali • SV Sparkassen-Versicherung • Vienna Insurance Group • Vienna Insurance Group • GenRe • Zurich Financial Services … • GIC Re … • Global Re • Gothaer • GPPF Re msg.PM FS-CD FI • Hannover Re (Product Manager) (Collections & Disbursements) (Financial Accounting) Helvetia • • Achmea • Achmea • Allianz PKV IAG • • Comminsure • AXA Deutschland • Die Bayerische IRB Re • • Grundeigentümer • AXA Winterthur • IAG Mannheimer • • Hannover Re • Generali • ING Nationale Nederlanden Mitsui Sumitomo Re • • Medgulf • IAG • Roland Rechtschutz Montpelier Re • • MSIG • ING Nationale Nederlanden • SCOR Global Life Munich Re • • ING Nationale Nederlanden • Medibank • SOVAG Pacific Life Re • • Medibank • Montpelier Re • Swiss Re Peak Re • • Munich Re • Munich Re Provinzial … • • Nan Shan Life • Roland Rechtschutz SCOR Global Life • • Öffentliche Versicherung • SV Sparkassen-Versicherung SAP Insurance FS-CM Signal Iduna Re • Braunschweig • Swiss Life Analyzer (Claims) SV Sparkassen Versicherung • • Pacific Life Re • VHV Swiss Re • Achmea • ING Nationale • • Samsung • ERGO (Victoria) Talanx Deutschland • Credendo Nederlanden • • Soka-Bau • WGV Thai Re • New York Life • Maritima • • Talanx Deutschland • Zurich Financial Services Transamerica Re • Nan Shan Life • Medgulf • • Vienna Insurance Group • Vienna Insurance Group … • Samsung • MSIG • Zurich Financial Services … • Vienna Insurance … Group
© msg global solutions | 2017 5 In a sea of data and statistics, it’s easy to lose track of people. INSURANCE DILEMMA PROBLEM SOLUTION: IOT & LOYALTY
• Lack of interest of people in • Connect insurance to daily financial products used appliance
• Understanding and • Provide and collect information
awareness is limited • Reward the customer for using • Few opportunities to interact and sharing with policy holders • Create online environment and
• Calculation based on fixed communities for users attributes not behavior
CREATE A HOLISTIC Get interaction on regular basis, learn more BEHAVIOR- BASED about your customers and include behavior EXPERIENCE information in your calculation models.
© msg global solutions | 2017 7 IoT & Customer Engagement
SAP Cloud Platform
IoT Analyzer Loyalty & Reward
© msg global solutions | 2017 8 Operationalizing of Internet of Things
IoT Analyzer
Home sensors
Apps Medical
HEALTH
• Across multiple Vehicles • Device agnostic MOBILITY HOME Lines of Business My… Policy Holder • Transparency Drones • Multi-level analytics and scoring COMPANY SELF
Wearables
COLLECT ANALYZE CALCULATE ENGAGE
© msg global solutions | 2017 9 Example msg. MyMile
TRIGGER MOBILE APP SOLUTION PROFILES & IDENTIFICATION
iBeacon
Bluetooth Device
Car
MyMile enables identification and analyzes of the vehicle and driver!
© msg global solutions | 2017 10 Key Features of msg IoT Analyzer
SENSOR & THIRD PARTY- DATA SCORING ENGINE DATA SERVICES
IoT device agnostic end-to-end The Scoring Engine is the heart of the Data Services allow a full experience for insurers and customers IoT Analyzer allowing insurers to create implementation of a comprehensive supporting data enrichment with their own IoT analytics and risk models IoT ecosystem internal and 3rd party information
© msg global solutions | 2017 11 © msg global solutions | 2017 12 IoT & Customer Engagement
SAP Cloud Platform
IoT Analyzer Loyalty & Reward
© msg global solutions | 2017 13 IOT- BASED CUSTOMER ENGAGEMENT PROCESS Measure – Monitor – Learn - Stimulate
Input 6 Reward Learn 7 • Visualize behavior and • Has interaction improved behavior? DIRECT VARIABLES progress • Reward good behavior • Behavior
• Health user 5 Monitor Progress INDIRECT VARIABLES • Track individual improvements 4 • Age/Gender • Location/Education Define Challenges 3 • Chose individual interaction method • Define personal challenges 2 1 Track Behavior Rules • Fitbit, GPS trackers, Drones etc. User Profile • Check where the scores are low • Score model • Age, Gender etc. • Point collection rules • Behavior, Interests etc.
© msg global solutions | 2017 14 LOYALTY & REWARD Customer Journey 1
EARN POINTS BASIC TIERS A ACTIVITIES SILVER 3 Earn points for daily activities showing good risk-behavior GOLD CLAIM YOUR REWARDS
B CHALLENGES PLATINUM Earn points by completing challenges tailored for insurance domain such as ACHIEVE A SPECIAL STATUS healthy living challenges and safe
driving challenges. Use the collected points to claim rewards 2 from partner companies.
C SOCIALIZING COLLECT BADGES Such as: Earn points by sharing information Free weekly movie ticket and inviting friends on social media Gift vouchers for gas stations
© msg global solutions | 2017 15 KEY COMPONENTS
Administration Workplace IoT Integration • Configure loyalty programs Gamification Loyalty Portal • Integrated with msg.IoTA Social Media Integration • Point collection rules • Integrated with social media • Personalized challenges • Customer-focused web-portal • IoT data tracking/sharing • Invite friends and share events • Responsive design
• Configurable dashboards
PUBLIC CLOUD OFFERRING
© msg global solutions | 2017 16 CUSTOMER ENGAGEMENT FEATURES
GAMIFICATION
MEMBERSHIP MANAGEMENT
DASHBOARDS
CLAIM REWARDS CHALLENGES
EARN POINTS
COLLECT BADGES
SHOP TEMPLATE
© msg global solutions | 2017 17 msg global solutions ag (Headquarters) Eichwatt 3, 8105 Regensdorf Switzerland
Phone: +41 (0) 43 38862-23 Fax: +41 (0) 43 38862-29 [email protected] www.msg-global.com
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