Selling, Marketing & Distributing Film: The Process, Demystified with Mia Bays
VENUE: LFS Workshops Space, 2nd Floor, 33 Long Acre WC2E 9LA (above Baby/Kids Gap store)
CONTACTS: Mia Bays 07770594682 [email protected], @miafilms
Day One – Friday 19th July 2019 FOCUS - INTERNATIONAL
9.30 – 9.45 REGISTRATION & REFRESHMENTS
9.45-10.15 Introduction to workshop by Mia Bays, group intro
10.15-11.00 Setting the scene – how the UK and International marketplaces work, the difference between sales agents and distributors, how theatrical deals work, online only deals etc.
11.00-1215 Lia Devlin, head of Theatrical for Altitude on positioning and marketing films for theatrical release (case studies – MOONLIGHT, MARADONNA etc)
1215-1315 International Sales Presentation: Matt Baker, Head of Production and Acquisitions for Hanway (BROOKLYN, CAROL) including deal tips, sales strategy and case studies
13.15-14.00 Lunch
1400-1500 Elizabeth Taylor of Premier PR, one of the UK’s top film publicity firms, on press and communication strategies for international and UK films
1500-1600 Imrun Islam, Senior Manager in Content Distribution/Acquisitions/Negotiations, specialising in film and tv content at one of the UK’s leading film distributors Studio Canal on the digital content space, how to define your audience and reach them in the digital space
1600-1615 Break
1615-1645 Mia on positive disruptors and the commercial power of diversity: overview of Birds’ Eye View and their mission to bring ever-greater audiences to films by women
16.45 – 17.45 Kaleem Aftab, one of the UK’s leading film critics (The Independent) on being a critic, becoming a champion for filmmakers and the role film criticism plays in the health of the indie film sector
17.45 – 18.45 NETWORKING DRINKS AT LFS
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Day Two – Saturday July 20 2019 FOCUS : THE DOMESTIC MARKETPLACE
9.30-9.45 REFRESHMENTS
09.45-1030 A LOOK AT UK DISTRIBUTION with Mia Bays Distribution 101 : who is who, thinking of how to get a deal vs self distribute, film fest strategy, marketing and positioning
10.30-1145 Sarah Knowles, Substance on social media strategy for film – ‘Cutting through the noise”
1145-1200 Break
1200-1300 Paul Ridd, Acquisitions Manager for Picturehouse Entertainment and programmer for Sundance Film Festival London (which Mia also produces) – discussing theatrical film acquisitions and festival programming
1300-1400 LUNCH BREAK
14.00– 15.15 Faith Taylor, Head of Marketing at Pathe UK on marketing strategies from production through to release
15.15-1530 Break
15.30-16.45 Delphine Lievens of Gower Street Data on box office analysis and trends and what we can learn from the data
1645-1730 SUMMARY AND CLOSE OF DAY TWO – Discussion and Q&A with Mia to pull all the topics together and ask your own project-specific questions.
BIOGRAPHY
MIA BAYS is an Oscar-winning twice-BAFTA-nominated creative producer working across fiction and docs, with a proven track record of launching careers with over 28 years’ experience in film on over 90 feature film campaigns.
She started her career in independent exhibition, distribution and sales, working on films such as Ang Lee’s THE WEDDING BANQUET and selling films such as Ian McKellen’s RICHARD III.
Mia has produced since 2004 – her first was SIX SHOOTER the Oscar winning film by Martin McDonagh, acclaimed music doc SCOTT WALKER 30 CENTURY MAN featuring David Bowie, Jarvis Cocker and Damon Albarn by Stephen Kijak, with whom she also made BACKSTREET BOYS – SHOW EM WHAT YOURE MADE OF which premiered Jan-July 2015 worldwide on over 1500 screens and went to No1 on iTunes in N.America. As well as producing an Oscar winner, she has been nominated for a BAFTA twice, won a BIFA, been a Screen Intl UK Star of Tomorrow.
From 2007-14 Mia oversaw the making of 8 micro-budget features as Creative Producer for the acclaimed Film London BBC Films Microwave scheme, including one of the most acclaimed UK debuts of 2008, SHIFTY by Eran Creevy starring Riz Ahmed which won Best Script at Stockholm Film Festival and garnered a BAFTA nomination for Best Debut 2010, and LILTING starring Ben Whishaw which opened Sundance Film Fest 2014 World Dramatic section and sold to over 16 territories inc Scandinavia and North America (Strand) and was nominated for a BAFTA for Best Debut 2015.
Mia now runs Birds Eye View Film – a not-for-profit film agitator spotlighting films by women to audiences to effect industry change and bring ever-greater audiences to films written and/or directed by women or based on a book by a woman. BEV is backed by the BFI Audience Fund under their ‘Reclaim The Frame’ mission that is now established in 10 UK cities and is having a significant impact on the industry and audience through training, advocacy and promotions. www.miafilms.co.uk [email protected] www.birds-eye-view.co.uk @birdseyeviewff
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