Lessons That Sports Marketers, and Everyone, Should Have Learned from the 2020 Super Bowl As We Approach the 2021 Game
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Perception of Super Bowl Xlvi TV Advertisements in the USA: a Case of College Students
International Journal of Business and Social Science Vol. 4 No. 2; February 2013 Perception of Super Bowl Xlvi TV Advertisements in the USA: A Case of College Students Okan Akcay, DBA Qian (Susan) Sun, PhD Liangyu Chen, MBA Professor of Marketing Department of Business Administration College of Business, DF # 217 Kutztown University of Pennsylvania Kutztown, Pennsylvania, 19530, USA Abstract The purpose of this research paper is toanalyze male and female perceptions of Super Bowl XVLI advertising among college students in the USA. The Super Bowl promises to deliver on three main benefits for the audience, an exciting football game, very memorable ads from different industries and a half-time show (Bickle, 2012; Liguori, 2012). Popular commercials can play a critical role in helping to shape customer perception and influence buying decisions. This study has four sections: introduction and importance of topic, review of literature, methodology and hypotheses, and presentation of results and conclusions. Key Words: Marketing, Sports Marketing, Super Bowl Advertising and Consumer Behavior. 1. Introduction The Super Bowl and the World Series are two high profile sporting events that are extremely attractive to advertisers. Similar amounts of advertising dollars are spent on both events (McKenna, et al., 2012) but there are significant differences between the two. The super Bowl is a one game, one day telecast and the World Series is four to seven games spread over a one to two week period (Kelley, et al., 2004; Parry, 2005; Mohr, 2007; Kim, et al., 2011; Steinberg, 2008). People won’t be watching the World Series just to see the commercials-whichhappens fairly often during the Super Bowl. -
NFL World Championship Game, the Super Bowl Has Grown to Become One of the Largest Sports Spectacles in the United States
/ The Golden Anniversary ofthe Super Bowl: A Legacy 50 Years in the Making An Honors Thesis (HONR 499) by Chelsea Police Thesis Advisor Mr. Neil Behrman Signed Ball State University Muncie, Indiana May 2016 Expected Date of Graduation May 2016 §pCoJI U ncler.9 rod /he. 51;;:, J_:D ;l.o/80J · Z'7 The Golden Anniversary ofthe Super Bowl: A Legacy 50 Years in the Making ~0/G , PG.5 Abstract Originally known as the AFL-NFL World Championship Game, the Super Bowl has grown to become one of the largest sports spectacles in the United States. Cities across the cotintry compete for the right to host this prestigious event. The reputation of such an occasion has caused an increase in demand and price for tickets, making attendance nearly impossible for the average fan. As a result, the National Football League has implemented free events for local residents and out-of-town visitors. This, along with broadcasting the game, creates an inclusive environment for all fans, leaving a lasting legacy in the world of professional sports. This paper explores the growth of the Super Bowl from a novelty game to one of the country' s most popular professional sporting events. Acknowledgements First, and foremost, I would like to thank my parents for their unending support. Thank you for allowing me to try new things and learn from my mistakes. Most importantly, thank you for believing that I have the ability to achieve anything I desire. Second, I would like to thank my brother for being an incredible role model. -
Game Day Recipes Because There’S More to Life Than Beer and Pretzels
WHOLE LIFE CHALLENGE APPROVED GAME DAY RECIPES BECAUSE THERE’S MORE TO LIFE THAN BEER AND PRETZELS. THE FIRST SUNDAY OF FEBRUARY. DOES THIS MEAN ANYTHING TO YOU? If you’re a football fan, it sure does! The beginning of February is all about the Super Bowl. And whether your favorite team is playing or not, we know a lot of you will still be watching with friends and family. But while celebrating the big game is a fun way to spend your weekend, it can feel overwhelming when you’re also trying to establish or maintain a healthy lifestyle. Between the drinks, the snacks, the rich dips, the salty chips, and the sweet desserts, avoiding temptation can feel like a huge blow to your confidence...sort of like a fif- teen-yard penalty, or a pick six, or a safety, or a missed field goal... ...well, you get the idea. This year, let’s keep the penalties out of your game-day party. To avoid completely derailing your healthy lifestyle, try adding these WLC Approved Game Day Recipes to your pre-game, half-time, or post-game celebrations. These recipes have been designed to serve as healthier spins on game-day classics — without sacrificing taste or satisfaction. It’s wise, of course, to remember that consuming adult beverages and party foods isn’t intended to be a regular habit—yes, even with the “healthier” versions. Ideally, eating and drinking for your health requires more conscious intention and choice and less vegging out and “eating it because it’s there.” But on special days like the Super Bowl, you don’t have to feel guilty for wanting to have a bit of fun and indulgence, especially if you make an effort to surround your- self with better food options. -
The Wire the Complete Guide
The Wire The Complete Guide PDF generated using the open source mwlib toolkit. See http://code.pediapress.com/ for more information. PDF generated at: Tue, 29 Jan 2013 02:03:03 UTC Contents Articles Overview 1 The Wire 1 David Simon 24 Writers and directors 36 Awards and nominations 38 Seasons and episodes 42 List of The Wire episodes 42 Season 1 46 Season 2 54 Season 3 61 Season 4 70 Season 5 79 Characters 86 List of The Wire characters 86 Police 95 Police of The Wire 95 Jimmy McNulty 118 Kima Greggs 124 Bunk Moreland 128 Lester Freamon 131 Herc Hauk 135 Roland Pryzbylewski 138 Ellis Carver 141 Leander Sydnor 145 Beadie Russell 147 Cedric Daniels 150 William Rawls 156 Ervin Burrell 160 Stanislaus Valchek 165 Jay Landsman 168 Law enforcement 172 Law enforcement characters of The Wire 172 Rhonda Pearlman 178 Maurice Levy 181 Street-level characters 184 Street-level characters of The Wire 184 Omar Little 190 Bubbles 196 Dennis "Cutty" Wise 199 Stringer Bell 202 Avon Barksdale 206 Marlo Stanfield 212 Proposition Joe 218 Spiros Vondas 222 The Greek 224 Chris Partlow 226 Snoop (The Wire) 230 Wee-Bey Brice 232 Bodie Broadus 235 Poot Carr 239 D'Angelo Barksdale 242 Cheese Wagstaff 245 Wallace 247 Docks 249 Characters from the docks of The Wire 249 Frank Sobotka 254 Nick Sobotka 256 Ziggy Sobotka 258 Sergei Malatov 261 Politicians 263 Politicians of The Wire 263 Tommy Carcetti 271 Clarence Royce 275 Clay Davis 279 Norman Wilson 282 School 284 School system of The Wire 284 Howard "Bunny" Colvin 290 Michael Lee 293 Duquan "Dukie" Weems 296 Namond Brice 298 Randy Wagstaff 301 Journalists 304 Journalists of The Wire 304 Augustus Haynes 309 Scott Templeton 312 Alma Gutierrez 315 Miscellany 317 And All the Pieces Matter — Five Years of Music from The Wire 317 References Article Sources and Contributors 320 Image Sources, Licenses and Contributors 324 Article Licenses License 325 1 Overview The Wire The Wire Second season intertitle Genre Crime drama Format Serial drama Created by David Simon Starring Dominic West John Doman Idris Elba Frankie Faison Larry Gilliard, Jr. -
Many Super Bowl Commercial Regulars Sit Out, Newbies Step Up
TUESDAY, MARCH 9, 2021 | SERVING CHICAGO’S LEGAL COMMUNITY FOR 164 YEARS | CHICAGOLAWBULLETIN.COM VOLUME 167, NO. 28 Many Super Bowl commercial regulars sit out, newbies step up Several of the biggest and most iconic its Mr. Peanut mascot in last year’s Super brands sat out Super Bowl LV, a noteworthy Bowl ad and then ran a yearlong campaign move at a time when there seemed to be few focused on his rebirth, decided to use the surprises left for the sports world after a approximate cost of its big game ad budget tumultuous 2020. — $5 million — to fund an initiative support - Budweiser and Pepsi decided not to field ing “everyday” people and organizations per - Super Bowl commercials this year, although forming charitable works. The donations are other brands owned by their parent compa - styled as either rewards for what Planters’ nies made appearances. Coca-Cola skipped parent company Kraft Heinz calls “acts of the big game entirely, along with Audi and substance,” or as funding to ensure that the Avocados from Mexico. Meanwhile, first-time S P O RT S recipients can continue their work. advertisers — some connected to the new MARKETING PLAYBOOK And car company Kia Motors America, a national past times of ordering takeout food DOUGLAS N. MASTERS and Super Bowl advertiser for 11 years running, and spending increasing time online — SETH A. ROSE this year decided to use the money instead to stepped up instead. support high school football programs shut - The championship game between the DOUGLASDOUGLAS N. MASTERS is a partnerpartnertner at LoebLoeb & LLoeboeb LLP,LLPP,, tered by the COVID-19 pandemic. -
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Florida State University Libraries Electronic Theses, Treatises and Dissertations The Graduate School 2003 The Effect of Game Day Promotions on Consumer Behavior in the East Coast Hockey League (ECHL) Brian Edmund Pruegger Follow this and additional works at the FSU Digital Library. For more information, please contact [email protected] THE FLORIDA STATE UNIVERSITY COLLEGE OF EDUCATION THE EFFECT OF GAME DAY PROMOTIONS ON CONSUMER BEHAVIOR IN THE EAST COAST HOCKEY LEAGUE (ECHL) By BRIAN EDMUND PRUEGGER A Dissertation Submitted to the Department of Recreation Management, Sport Management and Physical Education In partial fulfillment of the requirements for the degree of Doctor of Philosophy Degree Awarded Spring Semester, 2003 The members of the committee approve the dissertation of Brian Edmund Pruegger defended on February 28, 2003 ______________________ Brenda Pitts Professor Directing Dissertation ______________________ Akihito Kamata Outside Committee Member _______________________ Annie. Clement Committee Member ________________________ Aubrey Kent Committee Member Approved: _______________________________________________________ Charles Imwold, Chair, Department of Physical Education ACKNOWLEDGEMENTS The author wishes to express his gratitude to Dr. A. Kamata, Dr. A. Clement and Dr. A. Kent for their time, guidance and assistance on this project. I would also like to thank Dr. P. Humphrey for her assistance in analyzing the statistical data and Dr. B Joyner for his direction in completing Chapter four. The fourteen ECHL marketing personnel need to be thanked and commended for completing the survey and contributing the data necessary for completion of this study. I would also like to thank my fellow doctoral students at Florida State for their input and guidance. Students deserving specific mention for their contribution to this project include: Doris Lu, Rachel Chang and Gary Lhotsky. -
OFFICE 1808 Riverside Avenue, Suite 209 Minneapolis, MN 55454
OFFICE 1808 Riverside Avenue, Suite 209 Minneapolis, MN 55454 Phone: 612-333-9164 | Fax: 612-333-8185 www.mutualmgmtcompany.com Hours: Monday through Thursday: 8am to 5pm Volume 16, Issue 1 Friday: 8am to 4pm JAN/FEB/MAR 2018 RIVERBLUFF OFFICE HOURS Tuesday - 3:00-5:00 612-333-3826 Executive Director Sam St. Pierre [email protected] A Crime Prevention Tip from the st Director of Property Management 1 Precinct Minneapolis Kris Janning [email protected] Police Department Property Manager During the colder months, car thieves take advantage of Tara Myers residents who leave their cars running unattended. The [email protected] temptation to start the car and let it warm up while you stay warm inside or leaving it running while doing a Leasing & Marketing Specialists Fadumo Aden short errand could be a costly mistake! Even if you lock [email protected] the car, it only takes seconds to break a window or jim- Avette Mahto my a door lock. [email protected] It is against City ordinance to leave your key in the igni- Office Manager tion while you are not in your car. Sue Everroad [email protected] Officers may issue tickets to any cars that are running Office Assistants with no driver present. If fact, if your car is reported Jo Klein stolen and your keys are in it, you may also get a ticket. [email protected] Julie Werner It is legal to use a re- [email protected] mote starter but they Accounting will provide some temp- Genna Averbakh tation to a car thief. -
Bud Light's 'Conan O'brien's Swedish Commercial' Takes Home the Top Hardware As Ad Guys Liked Most at SPIKE.Com's 'Commercial Bowl' 2009 Presented by Oreo
Bud Light's 'Conan O'Brien's Swedish Commercial' Takes Home The Top Hardware as Ad Guys Liked Most at SPIKE.com's 'Commercial Bowl' 2009 Presented by Oreo Audi's "Jason Statham Racing Through Time" and Bridgestone's "The Potato Head Family" Take Home The Silver and Bronze Prizes NEW YORK, Feb. 2 -- The Pittsburgh Steelers may have captured the Lombardi trophy last night at Super Bowl XLIII, but the most important prize of the night went to Bud Light's "Conan O'Brien's Swedish Commercial", as SPIKE.com users made it the winner of "Commercial Bowl" 2009 (http://www.spike.com/superbowl). The winning advertisement features Conan O'Brien's manager talking him into doing a Bud Light commercial that he thinks will only be seen in Sweden, and with its hilarious Euro cliche-induced consequences, it was the most viewed commercial of the night by SPIKE.com viewers, taking home the evening's top prize as the Super Bowl ad guys liked most. (Logo: http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO ) Not far behind were commercials from Audi, involving Action star Jason Statham in a car chase through time that places him in one decade's getaway vehicle after another, and Bridgestone, which featured Mr. and Mrs. Potato Head out for a drive, with Mrs. Potato Head doing most of the talking. Those advertisements finished in second and third place in the online viewing, respectively. The 5 Super Bowl ads guys liked most based on views on SPIKE.com were as follows: 1. Bud Light - Conan O'Brien's Swedish Commercial http://www.spike.com/video/bud-light-conan/3104702 2. -
Twitter Usage Pattern During the 2014 Super Bowl Game
International Journal of Multimedia and Ubiquitous Engineering Vol. 10, No. 3 (2015), pp. 109-118 http://dx.doi.org/10.14257/ijmue.2015.10.3.11 The Influence of Social Media: Twitter Usage Pattern during the 2014 Super Bowl Game Hyeonjeong Shin1, Changhyun Byun2 and Hyeoncheol Lee3 1Department of Computer Science, Shinhan University, 95, Hoam-ro, Uijeongbu-si, Gyeonggi-do 480-857, Republic of Korea 2Research & Development, Fasoo.com, Inc., 396 World Cup Buk-ro, Mapo-gu, Seoul 121-795, Republic of Korea 3Department of Computer and Information, Towson University, 7800 York Rd, Towson, MD 21093, U.S.A [email protected], [email protected], [email protected] Abstract In recent years, with the increasing popularity of diverse online social network sites, such as Facebook, Twitter, Blogger, YouTube, LinkedIn, and MySpace, a massive amount of data has become available. Applying data mining techniques to social media can yield interesting perspectives to understanding individual and human behavior, detecting hot issues and topics, or discovering a group and community. This study aims to address the question of how people use Twitter and to assess the power of Twitter in terms of creating consumer interest in commercials based on an analysis of Twitter messages about various Super Bowl ads. Instead of relying on the audience’s responses, this study adopts a hybrid approach, combining a data-mining approach to collect, filter and analyze a massive amount of tweets with manual content analysis. Keywords: social networks; twitter; data-mining; super bowl 1. Introduction In recent years, online social network sites, such as Facebook, Twitter, Blogger, LinkedIn, and MySpace, have changed the way people communicate each other. -
Discovering Moral Imagination Along the Wire. (2014)
SOLÉR, MICHELLE LOWE, Ph.D. All the Pieces Matter: Discovering Moral Imagination Along The Wire. (2014). Directed by Dr. Svi Shapiro. 304 pp. This dissertation is an investigation into the tool of moral imagination in the service of social justice. Supported by the philosophies of David Purpel, Maxine Greene, and John Dewey, this analysis is engaged through six themes examined through the text of David Simon’s series, The Wire. These themes supply a foundation for how we might more thoroughly engage with moral imagination on a daily basis because there is a crisis in our culture around how we value the lives of all people. Themes presented in this discussion are: (1) The idea that everybody matters; (2) A changing notion of truth; (3) Thoughtlessness and banality; (4) Wide-awakeness and not taking things for granted; (5) Asking critical questions; and lastly, (6) People claiming responsibility. Applying these themes to specific textual examples excerpted from a dramatized television serial creates a space to discuss prophetic in- betweenness to interrogate and examine situations of systemic dysfunction and economic injustice outside of a fictional space. ALL THE PIECES MATTER: DISCOVERING MORAL IMAGINATION ALONG THE WIRE by Michelle Lowe Solér A Dissertation Submitted to the Faculty of The Graduate School at The University of North Carolina at Greensboro in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy Greensboro 2014 Approved by ____________________________ Committee Chair 2014 Michelle Lowe Solér APPROVAL PAGE This dissertation written by Michelle Lowe Solér has been approved by the following committee of the Faculty of the Graduate School at The University of North Carolina at Greensboro. -
I:\28531 Ind Law Rev 46-2\46Masthead.Wpd
THE WIRE AND ALTERNATIVE STORIES OF LAW AND INEQUALITY ROBERT C. POWER* INTRODUCTION The Wire was a dramatic television series that examined the connections among crime, law enforcement, government, and business in contemporary Baltimore, Maryland.1 It was among the most critically praised television series of all time2 and continues to garner substantial academic attention in the form of scholarly articles,3 academic conferences,4 and university courses.5 One aspect * Professor, Widener University School of Law. A.B., Brown University; J.D., Northwestern University Law School. Professor Power thanks Alexander Meiklejohn and John Dernbach for their comments on an earlier draft of this Article. He also thanks Lucas Csovelak, Andrea Nappi, Gabor Ovari, Ed Sonnenberg, and Brent Johnson for research assistance. 1. Substantial information about the series is available at HBO.COM, http://www.hbo.com/ the-wire/episodes#/the-wire/index.html [hereinafter Wire HBO site]. This site contains detailed summaries of each episode. Subsequent references to specific episodes in this Article refer to the season, followed by the number of the episode counting from the beginning of season one, and then the name of the episode. For example, the first episode of season four, which introduces the four boys who serve as protagonists in season four, is The Wire: Boys of Summer (HBO television broadcast Sept. 10, 2006) [hereinafter Episode 4-38, Boys of Summer]. Additional information is available at The Wire, IMDB.COM, http://www.imdb.com/ title/tt0306414/ (last visited Mar. 26, 2013) [hereinafter Wire IMDB site]. Several books contain essays and other commentaries about the series. -
Super Bowl’ Trademark Safe Full-Time Job Uper Bowl 2018 Was in Drew a Little Too Much Interest
CHICAGOLAWBULLETIN.COM TUESDAY, FEBRUARY 13, 2018 ® Volume 164, No. 31 Serving Chicago’s legal community for 163 years Keeping ‘Super Bowl’ trademark safe full-time job uper Bowl 2018 was in drew a little too much interest. many ways no different The day after the Super Bowl, than National Football SPORTS MARKETING PLAYBOOK Mercedes-Benz announced on its League championship website that it had run into tech - games of previous nical difficulties and scrapped Syears. As always, one of the the game. Instead, a winner most anticipated aspects of the would be randomly drawn from a game were the commercials. pool of everyone who had regis - Filled with humor, social state - DOUGLAS N. M ASTERS tered to play. ments, celebrities and avocados, AND SETH A. R OSE Clearly, creating an indirect as - the commercials generally sociation with the Super Bowl as - proved to be as entertaining as sociation can be invaluable — not they were expensive. Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and to mention cost-effective — for a And behind the scenes, the counsels clients primarily in intellectual property, advertising and unfair brand that can’t afford or wants National Football League was as competition. He is co-chair of the firm’s intellectual property protection group and to avoid paying the stratospheric zealous as ever about protecting he can be reached at [email protected]. Seth A. Rose is a partner at the firm, amounts charged for commer - its intellectual property from where he counsels clients on programs and initiatives in advertising, marketing, cials and licensing rights.