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GB-Business-Tourism-Sales-Manager Visit Belfast Recruitment Pack Business Tourism Sales Manager London based Closing Date 5pm Friday 2nd meetbelfast.com July 2021 VISIT BELFAST 02 03 / Be part of it 05 / Details 07 / Structure 08 / Job Description 10 / Criteria 12 / Notes & Information VISIT BELFAST 03 Be part of it About us Visit Belfast is a public private sector partnership funded and supported by Belfast City Council, Tourism Northern Ireland and the private sector. It is the official destination marketing agency for the Belfast City Region, dedicated to promoting Belfast as a city break, business events and cruise ship destination. It is also responsible for the operation of three gateway visitor information centres. Visit Belfast represents more than 500 tourism businesses and services across the industry including accommodation providers, attractions, conference venues and services, tour operators, transport providers, entertainment venues, restaurants and cafes, pubs and clubs and event organisers. As the citys official destination marketing and management company (DMMO) Visit Belfast will play a key role in driving tourism recovery post COVID. Our new business plan, Rebuilding City Tourism 2021-24 sets out a new direction of travel, illustrating a step change in our approach to our marketing and visitor servicing activity, and the generation and measurement of tourism success for the betterment of our businesses, our employees, our residents and our city. The role As business tourism sales manager, you will work as part of an award-winning sales team to promote Belfast and Northern Ireland as a world-class, safe and sustainable events destination. The successful candidate will be responsible for identifying and securing new meetings, events and conference business for Belfast within the GB association, corporate and agency industry segments that help to support economic development, business, research and education objectives for the region. Please refer to the full job description and specification for further details of the post.BEST BEST BEST RISING EVENTS EVENTS REGION IN THE STAR OF DESTINATION WORLD TO VISIT VENUE 2018 TOURISM Best Events Destination – C&IT Awards (2018-19) Best Venue – ICC Belfast (2018-19) Number one region in the world to Visit (2018) Lonely Planet Rising Star of Tourism 2017 – National Geographic VISIT BELFAST 05 Details Job Title: GB Business Tourism Sales Manager As business tourism sales manager, you will work as part of an award-winning sales team to promote Belfast and Northern Ireland as a world-class, safe and sustainable events destination. The successful candidate will be responsible for identifying and securing new meetings, events and conference business for Belfast within the GB association, corporate and agency industry segments that help to support economic development, business, research and education objectives for the region. DurDuration:ation: Full time, permanent Reporting to: Head of Business Tourism £32,847 – £44,143 Salary: Salary scale is inclusive of a 20% London market supplement Location: The role will be based in London, working from home but with access to hot desk facilities in central London. (TBC) The role will report to the Head of Business Tourism in Belfast with regular travel across the UK including to Belfast VISIT BELFAST 06 Hours of Work Normal hours of work will be 37.5 hours per week. Working hours are Monday to Friday, 9am to 5.30pm. Staff will be required to be flexible in their hours of work to accommodate travel and business needs. Annual Leave The leave year runs from 1 January to 31 December. Annual leave entitlement is 25 days per year pro rata, with an additional 11 customary public holidays. After 5 years continual service leave entitlement will increase to 30 days per year. Pension Visit Belfast is a member of the NI local Government oficers Superannuation Committee NILGOSC pension scheme with a 20.5% employer contribution. VISIT BELFAST 07 Structure Board of Directors Office Manager Chief Executive (PA to CEO) Receptionist Senior Director Director Director Director of Marketing & of Business of Visitor Servicing of Corporate Services Communications and Finance Development Visitor Services Head of Business Manager Tourism Visit Belfast Ambassador Welcome Centre Programme Airport VICs Business Tourism Sales Client Services Management Cruise Visitor Web & Digital Finance Servicing Campaigns & IT Volunteer Publications Programme and Outreach PR & Comms Projects Leisure Travel Commercial & Trade & Cruise Partnership Services Sustainability & Impact Manager VISIT BELFAST 08 GB BUSINESS TOURISM SALES MANAGER (LONDON) Job Description Job Title: GB Business Tourism Sales Manager Department: Business Development Reporting to: Head of Business Tourism Salary Range: £32,847 – £44,143 Purpose: To secure GB MICE (meetings, incentive, conference and segments to drive sales performance for Visit Belfast events) business for Belfast and Northern Ireland, in these key business tourism segments. Develop delivering on annual sales targets and sales KPIs. To drive compelling propositions and lead targeted sales Visit Belfast’s sales performance in all market segments campaigns for Belfast within the corporate and agency (corporate, agency, association, PCO and incentive) with a market. specific focus on the corporate and agency segments within the team. Duties and Responsibilities: 1. Develop new GB business events leads through sales 5. To assist the Head of Business Tourism in organising research, sales calls and developing strong working and implementing a schedule of face-to-face and relationships with Association, Corporate, Agency, virtual sales and marketing activity to promote Belfast PCO and incentive meeting and event planners. as a leading MICE destination in the GB market. 2. Convert sales leads into confirmed business for 6. To initiate, develop and build strong working Belfast and Northern Ireland working with Visit relationships with appropriate Corporate, Agency, Belfast’s industry partners to deliver individual and Association, PCO and incentive buyers in GB with team sales targets. propensity to bring business to Belfast and Northern Ireland. 3. To represent Visit Belfast in London and in GB. Promote Belfast and Northern Ireland as a vibrant 7. Develop business development strategies and targeted and successful usiness tourism destination within sales plans for prospective clients. Devise bid the GB market. Present to senior buyers and strategies where appropriate ensuring relevant sector, promote the destination at Visit Belfast and industry ambassador and Visit Belfast partner support to win events across the region the business. 4. Develop and deliver a targeted sales and account 8. Represent Visit Belfast at key industry events and management strategy for GB corporate and agency develop strong working relationships across all GB MICE networks, industry groups and professional bodies to raise Belfast’s profile within the GB market and identify new business opportunities. VISIT BELFAST 09 GB BUSINESS TOURISM SALES MANAGER (LONDON) 9. Assist in the planning and co-ordination of the Business Tourism Department’s participation at face- to- face and virtual client events, sales missions, tradeshows/exhibitions and workshop events, including effective follow-up and evaluation of activity. 10. Assist the Head of Business Tourism in achieving commercial income generation targets set in the annual business plan. Maximising Visit Belfast partner engagement in the GB market; developing and managing appropriate sales and marketing platforms for partners. 11. Develop a comprehensive CRM (customer relationship management) and pipeline management approach to managing prospective leads and maximising conversion of all sales opportunities. Maintaining client profiles and databases using Visit Belfast’s CRM system. 12. Organise and attend sales calls, exhibitions/ tradeshows, client meetings and events predominately across GB on a regular basis but with occasional travel to Europe and International markets. 13. Organise client site visits and FAM trips in Belfast in order to showcase the city as a prospective destination for GB buyers. Developing a comprehensive understanding of client requirements, event objectives, appropriate venues and suppliers as well as potential competing destinations and potential objections and solutions. 14. Prepare weekly sales reports as requested by the Head of Business Tourism and participate in weekly, monthly and quarterly sales meetings to update the team on activity, leads, sales calls, bids and confirmed business. VISIT BELFAST 10 GB BUSINESS TOURISM SALES MANAGER (LONDON) Criteria Essential Desirable Criteria Criteria Qualifications • Third level qualification. • Third level or post graduate qualification in a relevant discipline such as marketing, sales, tourism, hospitality, business studies. Relevant • Minimum of four years sales and business • International sales and business Experience development experience with a demonstrated development experience. ability to deliver results, meeting and exceeding • Experience of MICE market (meetings, sales targets. incentive, conference wand events). • Ability to deliver effective presentations at a • Destination marketing experience. senior level and experience of pitching for new • Stakeholder management experience. business. • Tourism, hospitality or event • Excellent sales management experience management experience. including pipeline management and CRM. • Knowledge of Belfast as a destination. •
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