The Developer Business Report October 1995 AppleDirections Inside This Issue Apple News Strategy Mosaic Editor’s Note: Doing What’s Right 2 Apple Releases PCI—The Future IndustryWatch: Enough to Make a Grown Man Cry 3 PowerPC of Macintosh Macintosh DOS Compatible Systems Can Maintain Both Windows 3.x and Windows 95 9 Processor–Based Expansion New Power Macintosh Computers By Gregg Williams, Apple Directions staff Outperform Pentium 9 PowerBook Netscape Adopts QuickTime, Quick- Imagine being the world’s greatest automobile Time VR in Strategic Agreement 10 mechanic and making a hobby out of improv- Computers ing your favorite car. You add a new engine, The Mac Speaks Back 10 better brakes, luxury seats—and pretty soon, New Technology Designed you realize that you’ve got a brand new car, CD Highlights: System Software to Retake the Lead Edition, October 1995 11 and it’s hot! Something very much like that is happen- Human Interface: This Old Interface 12 Apple Computer, Inc., recently announced a ing to the Macintosh (and Mac OS) platform. complete renewal of its Apple PowerBook line Apple has already replaced the Motorola QuickDraw 3D—The Future Is of computers. The Macintosh PowerBook 680x0 processor with the PowerPC processor. (Virtually) Here 14 5300 and PowerBook Duo 2300 series are OpenDoc and, later, Copland will enable OpenDoc Human Interface FAQs 21 Apple’s first notebook computers to employ developers to do much more with software. the PowerPC 603e RISC processor; the new But it may not have occurred to you that Marketing Feature: Apple Guide— PowerBook 190 series offers the performance Apple Computer, Inc., has just replaced anoth- Intelligent Help for Your Business 25 of the previously top-of-the-line 68040 proces- er fundamental building block that has been sor–based PowerBook 500 series at a more with the Macintosh since 1987—the NuBus™ The Internet Page 30 affordable price. In addition, Apple announced expansion bus architecture. Developer University Schedule 32 upgrade kits enabling PowerBook Duo 200 NuBus has served the Macintosh communi- and PowerBook 500 series customers to ty well in the past eight years, but it can no upgrade their systems with 100-MHz PowerPC longer keep pace with the demands of the 603e processors. market for digital video, high-speed network- Apple expects the technically advanced ing, and other real-world solutions. Apple PowerBook 5300, PowerBook Duo 2300, and engineers have been searching for a successor PowerBook 190 systems, all of which employ to NuBus and have decided on one that larger screens and the new trackpad pointing should take Mac OS–based computers into device instead of the current trackball, to help the next decade. it retake the lead in the fiercely contested The solution that Apple chose is the PCI market for laptop computers. The Wall Street (Peripheral Component Interconnect) please turn to page 7 please turn to page 5 AppleDirections 2 News AppleDirections Editor’s Note Volume 3, Number 10 Doing What’s Right Apple Directions, the monthly developer newsletter of Apple Computer, Inc., communicates Apple’s A few changes—good ones—have been developers to lead us into areas we haven’t strategic, business, and technical directions to decision makers at development companies to help made recently at Apple in response to direct explored. We’ll make sure that the coolest maximize their development dollar. It is published criticism and feedback from developers. I’m apps come out on the Mac platform first. We by the Apple Developer Periodicals group within Apple’s Developer Press. telling you about them because I want you will grovel to our established developers, to realize that Apple is listening to you and seduce the brightest and best young pro- Editor trying to do the right thing. grammers, and even pick off Mac “atheists” Paul Dreyfus (AppleLink: DREYFUS.P) First, Apple Senior Vice President Dave here and there. Technical Editor Nagel recently formed a new Developer We are committed to doing what’s right Gregg Williams (GREGGW) Relations organization, led by a vice presi- for developers, and giving them the Business & Marketing Editor dent reporting directly to him. This is the resources and information they need. Kris Newby (NEWBY.K) first time that Apple’s developer support This last comment brings me to the sec- Associate Editor infrastructure has reported in at such a high ond change I want to tell you about: The Anne Szabla (SZABLA) level; remember, Dave reports directly to prices of just about all of Apple’s important Production Editor Michael Spindler. It’s a signal of just how developer materials have just gone down, Lisa Ferdinandsen (LISAFERD) seriously Apple takes its commitment to you again directly in response to your Contributors and other developers. The new organization complaints. Peter Bickford, Dave Curbow, Alex Dosher, Elizabeth includes Developer Support under Shirley For example, a one-year subscription to Dykstra-Erickson, Bob Megantz, Kris Newby, Kerry Ortega Stas, Developer Press under Dennis Apple Directions now costs $49, half of what Matthews, Developer Evangelism under you used to pay for it. The Developer Mail- Manager, Developer Press Ford Johnson, and European Developer ing, which includes and Dennis Matthews Apple Directions Services under David Krathwohl. the Developer CD, has been reduced from Manager, Apple Developer Periodicals Don’t just take my word for it. Apple $250 to $149. Mark Bloomquist Fellow Guy Kawasaki had a lot to say about Here are some other significant reduc- Production Manager the new group in a recent interview. He was tions: Diane Wilcox asked whether he was “in denial” about the • Newton Developer Mailing: $149 Prepress/Film lingering perception “that Macintosh is (reduced from $200) Aptos Post losing support from developers.” Here’s his • Apple Multimedia Program Mailing: Printer answer: $300 (reduced from $400) Wolfer Printing Co., Inc., Los Angeles, CA I can be accused of many things but not • New subcriptions to E.T.O (Essentials, © 1995 Apple Computer, Inc., 1 Infinite Loop, Cupertino, denial. My momma used to tell me “When Tools, Objects): $795 (reduced from $1095) CA 95014, 408-996-1010. All rights reserved. nine people tell you you’re drunk, catch a • E.T.O renewals: $250 (reduced from Apple, the Apple logo, APDA, AppleTalk, HyperCard, LocalTalk, Mac, MacApp, Macintosh, Macintosh Quadra, MPW, Newton, Performa, cab.” Apple is catching a cab. We’ve gotten $400) PlainTalk, PowerBook, PowerTalk, QuickTime, and TrueType are some messages, including the one about The new prices should save most of you a trademarks of Apple Computer, Inc., registered in the U.S. and other countries. AppleScript, AppleSoft, AppleVision, Code Warrior, develop, developer support, in a big way. goodly sum, money you can spend on more eWorld, Finder, MacinTalk, OpenDoc, Power Mac, PowerShare, and There’s a new attitude—more aggressive important things (like overtime for your QuickDraw are trademarks of Apple Computer, Inc. Adobe, Acrobat, Photoshop, and PostScript are trademarks of Adobe Systems Incorpo- and forceful and competitive. And there’s a programmers, human interface design, rated, which may be registered in certain jurisdictions. NuBus is a realization that a huge part of Apple’s suc- usability testing, and so on). For a complete trademark of Texas Instruments. PowerPC is a trademark of Interna- tional Business Machines Corporation, used under license therefrom. cess hinges on taking care of developers. list of reductions, get in touch with APDA UNIX is a registered trademark of Novell, Inc. in the United States and We’ve reorganized the major functions of and ask for the latest catalog. (For informa- other countries, licensed exclusively through X/Open Company, Ltd. WiggleWorks is a trademark of Scholastic, Inc. All other trademarks are developer support into one organization tion on how to do so, see “APDA Ordering the property of their respective owners. managed by Shirley Stas. Information” on page 32.) Mention of products in this publication is for informational purposes only and constitutes neither an endorsement nor a Shirley and I have been empowered to I can hear some of you saying, “Gosh, he recommendation. All product specifications and descriptions were catalyze change and encourage Apple to works at Apple, and I bet he gets paid to say supplied by the respective vendor or supplier. Apple assumes no responsibility with regard to the selection, performance, or use of take the risks necessary to ignite the devel- stuff like that.” That’s true, but I think you’ll the products listed in this publication. All understandings, agree- opment of more great software. We report agree that these changes are very positive ments, or warranties take place directly between the vendors and prospective users. Limitation of liability: Apple makes no warranties directly to Dave Nagel—this is the highest steps as far as Apple’s commitment to devel- with respect to the contents of products listed in this publication or position that Developer Services has ever opers go. Write me and let me know what of the completeness or accuracy of this publication. Apple specifi- cally disclaims all warranties, express or implied, including, but not reported to in the history of Apple. you think; my e-mail address is limited to, the implied warranties of merchantability and fitness for a Attitudes all around Apple are changing. [email protected]. particular purpose. We are more honest and up front with Paul Dreyfus developers. We are more open to enabling Editor OCTOBER 1995 AppleDirections News 3 IndustryWatch: News & Perspective Enough to Make a Grown Man Cry Windows 95: The Problems Begin line is going to be bombarded. Finally, there’s no doubt that Windows The hype is over, and the world had adjusted to Microsoft paying a 95 will sell in great quantity.