SOCIAL ACCOUNTING-A Survey
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International Journal of Application or Innovation in Engineering & Management (IJAIEM) Web Site: www.ijaiem.org Email: [email protected], [email protected] Volume 2, Issue 5, May 2013 ISSN 2319 - 4847 SOCIAL ACCOUNTING-A survey Seema Gull1, Anand Hanchinal2, Salma M. B.3 1,2,3BVBCET, Hubli, India ABSTRACT Social accounting is concerned with the development of measurement system to monitor social performance. Sustainability and social responsibility appear to be occupying a place of increasing importance in the discourse surrounding business and organization. Simultaneously, societal concerns for the way in which organisations represent themselves with respect to social responsibility and sustainability stimulate a need for wider accountability. Social accounting has grown, in a relatively few years, from a very marginal area of interest and practice to a diverse and vibrant area of research, teaching and practice. Incidentally, some of this vibrancy may well derive from there being twin sources of literature in the field of accounting on the one hand and finance the broader management and organisational studies on the other. In this paper we discuss what social accounting is, could and/or should be & whether social accounting could have succeeded more obviously in raising and maintaining an energetic discourse. The paper provides a brief introduction to the growth in the social accounting literature. This article, using descriptive method, firstly, explains social accounting, its goals and assumptions, then, expressing social profitability of accounting information amount, declares its current position and social accounting system implementation. Keywords: Accounting, managerialism, proceduralism, nonstockholder. 1. INTRODUCTION Social accounting and audit is a framework which allows an organization to build on existing documents and reporting and develop a process where by it can account for its social performance, report on that performance and through which it can understand its impact on the community and be accountable to its key stakeholders. One of the major growth areas within accounting in the last decades has been “accounting for the environment”, which has generated interest well beyond the confines of accounting academics and professional accountants of “developed” countries[1]. In the 1970s the concept of social accounting accepted by a most cited paper [2]: “social accounting refers to the ordering, measuring and analysis of the social and economic consequences of governmental and entrepreneurial behavior. So defined, social accounting is seen as encompassing and extending present accounting. Traditional accounting has limited its concern to selected economic consequences – whether in the financial, managerial, or national income areas. Socio-economic accounting expands each of these areas to include social consequences as well as economic effects which are not presently considered”. Three important parts of social accounting- 1. Social book-keeping ‘the means by which information is routinely collected during the year of record performance in relation to the stated social objectives. 2. Social audit - the process of reviewing and verifying the social accounts at the end of each social audit cycle. The term social audit is also used generically for the concept and for the whole process. 3. Stake holders - those people or groups who are either affected by or who can affect the activities of an organization. Accountability is based on the principal of rights to information – rights that derive from a number of sources: legal, quasi- legal, moral and so on. The principal idea is that power and responsibility need to be matched in a fair society. This matching is ensured by the demos who, in turn, require information on which to make the appropriate judgments. The accounts of organizations are one of these sources of information and without these accounts, democracy is hollow, the demos is powerless and, depending on the circumstances, the power of the (non) accountable organizations significantly outstrips their responsibility. These accounts are, thus, absolutely and definitionally central to what it is to have a just democracy (see, for example, [3], for further exploration of this point within an social accounting context. During the period 1971-1980, the social and environmental accounting literature was underdeveloped and the leading North American accounting research journals were almost as inaccessible to social and environmental accounting literature then as they are now [4]. A list of social and environmental articles’ publisher journals of the period is below. Accounting, Organization and Society Accounting Review Business and Society California Management Review Volume 2, Issue 5, May 2013 Page 311 International Journal of Application or Innovation in Engineering & Management (IJAIEM) Web Site: www.ijaiem.org Email: [email protected], [email protected] Volume 2, Issue 5, May 2013 ISSN 2319 - 4847 Canadian Chartered Accountant Cost and Management CPA Magazine Harvard Business Review Journal of Accounting Research Journal of Contemporary Business Management Accounting Mississippi Business Review National Public Accountant Nation’s Business The Accounting Review The Journal of Accountancy So, although Accounting, Organizations and Society was not, therefore, the first journal to publish systematic investigations into and explorations of social accounting, it was the first to undertake any kind of systematic encouragement of the field and to explicitly recognize it as an important part of its mission [5].An attempt to break down or classify social accounting into major content areas is promoted by [6] who suggests that there are five possibly overlapping categories. 1. National social income accounting (macro accounting), which has existed since 1930s, and it pursues the measurement of national quality of life on a macro basis. 2. Social auditing, approach at the level of the firm by attempting to assess an entities responsiveness to its social responsibilities over such matters as pollution control, minority employment, and employee welfare. 3. Financial/managerial social accounting for non-profit entities, is similar to social auditing except that performance evaluations are restricted to not-for-profit organizations. 4. Financial social accounting, which is primarily concerned with external disclosures by firms in social responsibility areas including human resource asset accounting and compliance with Securities Exchange Commission regulations concerning environmental impact standards. 5. Managerial social accounting, Emphasizes the development of social responsibility measurements and a reporting system geared to internal decision-making purposes. 6. Social accounting is a fairly broad topic. According to Estes[7], stakeholder accounting might be a better term for the concept because it involves the interests of employees, customers, suppliers, financial investors, neighboring communities and society at large. 2. SOCIAL ACCOUNTING GOALS 1. Periodic measurement and determination of net social benefits in an individual institute which contains social expenses and internal incomes for the institution and increase of external savings in social sections 2. Society economic resources are limited, so it’s necessary to reach maximum productivity in applying any using them so that the social benefit of their use is more than social expenses. 3. The goods, which were free before, will not be available such free any more. For example, for the pure water and air heavy expenditure of regulations to control environmental pollution and self-purification operations is required. So the entity must provide benefits to the community for using it. 4. It’s certain right to be aware of social obligation amount of entity to itself and also the amount it’s been done and this awareness needs to be according to principles and basics of accounting reporting. Social accounting includes pollution and environmental issues as one might expect, but many other issues as well. Some of these issues include: 1. Unsafe products and work places 2. Cost padding and fraud in defense contracting 3. Corporate bulling of communities 4. Racism, and the exploitation of women and other groups Although accounting has generally ignored non-stockholder stakeholders, many organizations produce reports about corporations. According to Estes, the movement toward a new social accounting is needed and underway, but few accountants are involved. However, accountants have the potential to lead the way and create a new accounting for stakeholders. The accounting profession can rise to its potential and make a real contribution to society, or sink into irrelevancy. Briefly, social accounting within the academy has been predominantly concerned with organization-based accounts of social and environmental interactions. One major theme within this has been a concern to develop accountability in the name of some democratic ideal. The focus, possibly unfortunately, has principally been upon corporations – especially large corporations. This has, at its simplest, probably been driven by the conventional focus of traditional accounting academe mingled with a very proper concern over the power and influence of the corporation in the construction of Volume 2, Issue 5, May 2013 Page 312 International Journal of Application or Innovation in Engineering & Management (IJAIEM) Web Site: www.ijaiem.org Email: [email protected], [email protected] Volume